7-Day Social Media Plan | Want to sell your products and make money with your blog? First, you need to get visible! This post includes a weekly social media marketing plan to drive massive traffic. Click through to see all the steps and download the social media planner!
Want to sell your products and make money with your blog? First, you need to build your audience and get traffic! This post includes weekly blog tasks plus a downloadable social media marketing plan template. Click through to get the social media plan template!
7-Day Social Media Plan | This post includes a 7-day social media planner plus social media marketing template so you know exactly what to do to get massive exposure and traffic.

A complete 7-day social media marketing plan plus a monthly social media and blog planner printable! social media tips for business, social media calendar, social media tips #socialmedia #bloggingtips

Need a social media planner to cover the entire week?

This is part #2 of the Build Your Audience + Traffic series, where we’re drilling down on how to drive traffic to your content and convert visitors into subscribers.

In part #1, we talked about fundamental ways to increase traffic and build your audience. We uncovered how important it is to really, really know your target audience, and to set monthly goals so that you know what to aim for.

We also touched on the tasks involved with putting your content out there like you mean business…like you want people to find it.

Today, let’s dive into the HOW.

Specifically:

How can you promote your content effectively on social media?
What things should you be doing each week, and in what order, to maximize your reach?

Time for a 7-day social media plan, yo. What I really want is for you to have a blogging workflow that yields amazing results for all your hard work.

Here are the weekly tasks I’m covering in this post:

  • Sunday: Research blog topics
  • Monday: Write your post
  • Tuesday: SEO your post
  • Wednesday: Create images
  • Thursday: Promote on social media
  • Friday: Repurpose for other platforms
  • Saturday: Add to schedulers
  • Rinse + repeat 🙂

Ready for it? Let’s dig in.

Bonus: I created this 7-day social media plan template to help put what you learn into action.

social media strategy template

ON THE FIRST SUNDAY OF EVERY MONTH

1) Research blog topics

To get the most benefit from this social media plan, you need to stick to a regular blogging schedule. One of the best ways to do that is to have your topics ready to go, so that all you have to do is to start writing.

Remember the blog themes we talked about? On the first Sunday of every month, jot down blog ideas that support your themes. This extra effort upfront will save you loads of time plus give you valuable insight about your audience.

Here’s why:

  • Knowing what you’re going to cover ahead of time means less time struggling with what to write during the week.
  • Your content is going to speak to what your audience really needs vs what you think they need, which is priceless.
  • Researching content is about more than just blog ideas – you’ll see how people spin their blog titles too, which is a biggie for driving traffic.

Now that you know what you want to write, it’s time to create your blogging workflow.

Related: 3 Places to Find Your Next 30 Blog Ideas

MONDAY

2) Write the post

Try to write when you feel most productive and when you can block out time with no interruptions or distractions. What this looks like is no email, no calls, no texts. Time to shut out the world and focus here. Writing is a creative process and you need the mental space to be all in…

You can even use my Time Blocking Template to help protect your sacred writing time!

In terms of how much time to set aside, it depends on the length of your posts. I tend to write longer posts that take me about 5-6 hours. You may need more or less time and that’s perfectly ok.

What you can do, if you like, is to alternate between longer and shorter posts. The first week, maybe you write a longer post. Then the next week, you write a shorter one. Whatever you do, please don’t write less than 1000 words! We want to provide real value for our readers, PLUS give our work a fighting chance to rank on Google.

Good so far?

Oops…almost forgot one thing:

Make sure you format your posts with subheadings and bullet points so they’re easy to read. Use short sentences and even shorter words, e.g. hard vs difficult. You want that when people scan your posts, they get what you’re saying without having to work for it.

You’re doing great! Next, let’s get a jump on Tuesday’s tasks.

TUESDAY

3) Optimize for search engines

Tuesday is the perfect day to choose your target keyword and add it to your content, tags, and blog title. This way you have a final title for blog and social media images, which we’re going to create on Tuesday too, right after we sprinkle some SEO magic on it.

The reason I recommend optimizing your post AFTER you write it, and not before, is because it’s so important to focus on Step #1 first. The only thing you should be thinking about when you’re writing is how to get your readers from point A to point Z.

Then, after that, we can get jiggy with SEO.

If you’re curious about how best to optimize your posts, this post includes an SEO blog checklist you can download to help you remember all the steps.

Before we move on to images, let’s look at how to select the perfect target keyword. We’ll need Google’s Keyword Planner for this.

I usually select “Search for new keywords related to a phrase, website or category”. Your results will look something like the image below. What you’re looking for are keywords related to your search term that have a decent search volume and low to medium competition.

 

How to use google keyword planner

Once you select your target keyword, follow the steps listed in the SEO blog checklist to add it to your post.

And just in case you have a hard time finding the keyword planner once you log in, it’s hiding out in the “Tools” menu.

4) Create blog and social media images

#2FORTUESDAY We’re doublin’ up on Tuesday, so right after you’re done with step #3, it’s time to create share images.

Canva is a great tool for this. You can create and save branded templates with your logo, colors, fonts, and other brand elements all in there, ready to go.

I like to take my images one step further and use Photoshop. If you’re curious about Photoshop, this tutorial and social media template will help you get started.

Ok, so now you’re probably thinking What social media sites do I need images for, and what size should they be?

I’ve got all of that covered for you right here!

WEDNESDAY

5) Create a content upgrade

High five! We’re jammin’ and it’s only Wednesday. Let’s keep at it.

Content upgrades are extra freebies…things like checklists, cheat sheets, eBooks, worksheets, and templates…that extend on your post with even more value. They’re optional, meaning that you don’t have to create one in order to publish your post and promote it.

Hmm…or do you?

Nope. Changed my mind. You need ’em.

The reason is that this is the Blog Audience + Traffic series. What that means is that we’re building a community…our crew, our tribe. To do that, we need a way to stay in touch with the people who visit our site. The last thing we want is to throw a slammin’ blog party and then have people peace out before the fun starts.

Also, if you remember from part #1 of this series, freebies are a huge piece of our content funnel.

To give you an example of this, I’ve built my list to 4K in the last 3-1/2 months with nothing more than freebies. We’re talking no guest posts, ads, webinars, landing pages…none of that noise! Just straight up opt-in forms and freebies.

Can you see how powerful they are?

Now, I get that freebies take a lot of time to make, so believe me, I’m not recommending that you include one with every post.

Instead, you can alternate each week, the same way we’re alternating between longer and shorter posts (Monday, above). So one week you add a freebie, the next week you skip it, and so on.

If you’re wondering how to create your freebie, Pages, Word, Google Docs, and Canva or all good choices. I’ve been using InDesign forever so that’s what I prefer. Oh, and if you’re interested in learning how to create eBooks with InDesign, please let me know in the comments!

THURSDAY

6) Add the upgrade to your post

This part sounds simple, right? It actually takes a few more steps than you might think. What you’re doing is creating a 2-step opt-in form, where an image or a link triggers a pop-up. So let’s break that down, k?

First, there’s the link or image

I’ve found that a graphic button with a call to action like “Click here to download” works better than a text link. Images grab people’s attention more than links, especially if you’re following the blog SEO checklist and interlinking posts for search engines. All of those links can get lost after a while.

But a big, bold, graphic button? No one’s glazing over that, friend! The other thing to include in your button is an image of your worksheet or checklist. You want to let people see how helpful your freebie is, type thing.

Ok, so what tools should you use?

Great question! See those tools you used on Tuesday to create blog + social media images? You can use the same ones for your call to action button.

Next up, the opt in form

This is the form that pops-up when someone clicks on the button.

I use Thrive Leads because I just loove it so much, but you can use OptinMonster, Leadpages, or SumoMe too. Just remember to connect the form to MailChimp, ConvertKit or any email platform you currently use.

Finally! Write a delivery email

We need a way to send the freebie to new subscribers.

What that looks like is when someone signs up for your freebie, they get a “tag” that triggers an email sequence  (which is just a fancy way of saying “send more than one email”). Here’s an example of a delivery sequence:

  • Your first email will say something like “Thanks so much! Here’s your download.”
  • Then you follow-up a few days later with a reminder “How’s it going with the freebie? If you haven’t downloaded it yet, here’s the link again.”
  • The idea is to schedule these emails ahead of time, so it’s all on autopilot.

Ok, I know you’re probably thinking This is so much stuff, and it all sounds pretty techie!

I hear ya! There are a lot of steps here, which is why I like to think of Thursdays as #TECHTHURSDAY. Setting all of this up definitely takes a different part of your brain than writing or even creating images.

Remember too that once you set up your first sequence, you can duplicate it for the next one. And you only have to connect your service once to the form. Then you’re good to go.

Like anything else, the more freebies you create and add to your posts, the faster it will go. This is another one of those things where, if you hang in there with it, your investment will pay off later on as your audience and community grow and grow.

Now, I know you’re probably thinking If this is a social media plan, why are we spending so much time on blogging tips? What about tips for social media?

I hear ya! Everything we’ve covered so far is about blogging and creating content.

The reason is because content is the glue that makes social media so sticky. You need to focus on blogging from Monday through Thursday so that you have original content to share. That’s where the traffic part comes in! If you hang in there, over the next few days we’ll turn our attention to sharing and promotion. Everything will come together into a bangin’ social media plan soon. Pinky swear.

Real quick before we move on, there’s one more thing to do:

Check your Google Analytics at least once a month. What you’re looking for are the top 5-10 posts that are most popular. These are the ones with serious muscle, the ones driving the most traffic to your site. Make sure you go back and add a freebie to each of these if you haven’t already.

Next up: Time to pounce on social media!

FRIDAY

7) Publish and promote

#TGIF Almost there…just a few days left. You can do this…

First, publish your post

Whatever you do, please proofread your post before you publish it! I’m terrible at this… I’m always finding grammatical errors and typos in my posts months after they go live. Ugh. Sooo frustrating…and the longer the post, the more typos.

Do me one better here, friend. Give your post a once-over before you publish it.

Next, promote your post

This is the most important thing to do next, and I’m going to show you how to do it so that you get maximum visibility and traffic. Let’s look at the blog promotion tasks in 3 stages, done over the next 3 days:

  1. Share on social media, bookmarking sites, and content communities
  2. Turn your post into other types of content to reach even more people
  3. Create and schedule additional updates, tweets, and pins

Some experts, like Derek Halpern, recommend applying the 80/20 rule to blog promotion. This means that you spend 80% of your time promoting, and 20% writing. Honestly, I think my split is more like 100/100 🙂

Can you see why Friday, Saturday, and Sunday are such important days?

Now you’re probably thinking How the heck am I going to do all of this without pulling my hair out?

I get it, I really do! It took me months to figure out a workflow that didn’t leave me feeling flustered. This is another one of those things where you need to hang in there! It’s going to get so much easier as you move through it. First of all, the weekly blogging plan we’re covering today will help you keep a consistent schedule, where you’re doing the same tasks, on the same days, each week.

And once you run through the steps yourself and nail down your best workflow, it’ll be easy to pass the promotion tasks off to a virtual assistant. You will get your weekend back later on. Pinky swear.

 

Here’s the template I use to share my blog posts:

content marketing strategy

You can download the blog promotion worksheet to share your blog posts too.
social media planning calendar

Ok, with that being said, Friday is all about sharing on social media and bookmarking sites.

  • Facebook
  • Twitter
  • Pinterest
  • Instagram
  • LinkedIn
  • And so many others…

Too much to list in this post… For the full list of sites, I recommend downloading the blog promo worksheet above.

SATURDAY

Repurpose your post

Repurposing your post is a techie way of saying turn it into something else, like a video, quick tip, Slideshare, or podcast. For our purposes today, let’s just focus on turning the post into:

  • A 1-2 minute video
  • Second Pinterest pin
  • Quick tip graphic
  • More tweets and updates

This is a much shorter list, and a lot easier to get your head around, right? Another way to think of it is that at the end of the week you’re going to have these assets for your post:

  • The post itself
  • A video
  • A quick tip graphic

I know that this sounds like a lot!

But really, it goes much quicker than you think. What you can do is use the same quick tip for your graphic and your video. And if you think about it, all you’re really doing is taking what you’ve already “scripted”, selecting a few highlights from it, and turning them into something new. Plus, in my experience, recording video takes sooo much less time than writing a post.

For the video

You can use whatever you have available right now. Let’s not get hung up on techie recording gear, k? Your iPhone or webcam is the perfect starting place. The point here is to simply get into the habit of turning your posts into videos.

Once you’re recording video on the regular, I recommend the Blue Yeti mic to help amplify your audio.

To record the video itself, I started out with QuickTime and now use ScreenFlow, mainly because of the editing features. And my brother has been bangin’ out amazing videos using Camtasia on his PC. All of these are good choices, in my book.

For the quick tip graphic

You got it. Same tools from Tuesday, step #4.

Additional tweets and updates

For each post, I write 15 additional tweets, and 3-4 updates for Facebook and LinkedIn, all linking to the post.

Here’s what those look like:

social media marketing plan template - TwitterI should point out that these tweets and updates are all slightly different. What you don’t want to do is to repeat the same tweet over and over again!

In the next step, we’ll schedule these tweets (plus our new content + graphics) to be shared over the next week. This will give us an initial spike in blog traffic.

Related: How to Promote Your Blog Posts Effectively on Social Media

SUNDAY

Schedule updates, tweets, and pins

Woo! You’re really hangin’ in there!

This (almost) last step is actually pretty easy. All we need to do is to queue up our content for sharing.

Can you see how all of your hard work is paying off here? You have more content to share on more platforms, which means more people seeing your post.

More types of content = more platforms = a broader audience.

This is why I love social media scheduling tools so much! Even though you’re building your following on just 1-2 social media sites (as I mention in this post), these tools allow you to “set it and forget it” on the others, so to speak. That’s a win-win, no?

If you’re curious, in this post I share my favorite scheduling tools.

THROUGHOUT THE WEEK

Share to Facebook group promo threads

Almost there! One last thing…

If we’re really going to nail this blog and social media plan, we can’t forget Facebook groups, which can leave your head spinning if you don’t have a system in place.

Hmm…why is that?

I’ve been thinking about this, and the answer is that it really comes down to each group having its own rules, daily prompts, and promo days. The schedules are different enough that it makes them hard to track. You can feel like a scrambled egg trying to keep up with which group has a promo thread each day.

That said, FB is my #2 source of traffic, and I’m sure it must be because of groups. It’s got to be. I only have 400 or so fans. 🙂

So how do you promote your posts through Facebook Groups?

Great question! First of all, if you’re not in groups already, I would spend a few days looking for groups in your niche, reading through their descriptions, checking their rules, and so on.

What you’re looking for are groups with high engagement that have “Promo Wednesdays” type thing, where you can share this week’s post. Even if the group doesn’t allow promotions, you can usually include your link in a thread comment. Of course, you should check the group rules first.

Once you’re in a few groups, I recommend using a spreadsheet to keep track of each group’s promo days. From there, all you need to do is schedule Facebook posts in those threads (aka remember to share on those days).

If you’re curious, here’s what my Facebook promo schedule looks like:

schedule Facebook posts - social media planSo there you have it! If you follow these steps every week, you will start doubling and tripling your blog traffic and building a huge audience. Here’s the 7-day social media planning template again so you can get started:

social media strategy template
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#Pinterest Template Guide: Create Pinterest-Friendly Images that Drive Traffic | One of the fastest ways to get traffic from Pinterest is to create Pinterest perfect pins. In this post, I’ve got 6 easy social media design and Pinterest tips that will help you create pins people want to click! Pinterest marketing / Pinterest Fundamentals #PinterestmarketingYou want to know the #1 question people ask me?

How do I get more traffic?

And when I hear that question, what I really hear you saying is How do I get more traffic so that I can build my business?

Now, you may not think of images when it comes to getting more traffic.

Me? Images are the FIRST thing I think of…specifically, Pinterest images.

So today, I’m sharing six Pinterest image tips to help you create pins that boomerang your traffic and get more people to your website.

1) Start with the right image sizes.

When it comes to Pinterest image sizes and dimensions, the image width is a breeze: anything from 600-800px wide will work.

The pin height is where things can get tricky because Pinterest is trying to squash those super long pins that hog up the feed.

First, what hasn’t changed?

The standard Pinterest image size is still a vertical pin at a 2:3 ratio (2x width : 3x height). Here are some examples of these dimensions:

  • 600 x 900px (Pinterest recommends)
  • 735 x 1102px (Canva’s preset size)
  • 800 x 1200px (my preferred size)

Don’t worry if you’re using a design tool with a preset size that’s different. Just make sure the ratio is 2:3.

Next, what HAS changed?

Pinterest likes square pins now.  This is one of those changes I’m excited about because it means that we can share Instagram posts to Pinterest.

Want to know how?

Tap the three dots at the top right of your Instagram post, then select Share > Copy Link and head over to Pinterest. Choose the board you want, and you’re done.

Share Instagram posts to Pinterest.

#HEADSUP Pinterest will use the first few (130 or so) characters from your comment as the pin description. You may need to modify or optimize the pin description after you share it.

Also, the pin URL will link back to Instagram, which is wonderful if you want to grow your Instagram following and engagement. If you’re like me and share blog posts on Instagram, make sure you redirect the URL to your blog post.

What about infographics?

I say keep using them! My longer pins drive waaay more traffic than the standard size. The only thing I’m changing moving forward is the height, which leads me too…

Recommended pin sizes

Here are the pin sizes I’m experimenting with right now:

  • Square – 1:1 ratio
  • 800 x 1,200px — 2:3 ratio
  • 800 x 1,600px — 1:2 ratio
  • 800 x 2,160px – 1:2.7 ratio

And here’s what those sizes look like in comparison:

Pinterest image sizes 2018

Just so you know, those last two are arbitrary.

Even though the SmartFeed is working hard to squash longer pins, my longer infographics still drive the most traffic to my blog. I’ll keep creating them, but I’ll be watching my analytics…

Pins longer than a 1:2.1 ratio will be cropped in the feed (for a 800px pin, that means 1,680px). What this means is that the bottom of your pin, including your branding and URL, will only show when someone clicks to a close-up.

If you want to create viral Pinterest pins rapidly, without starting from scratch every time, you may want to try Viral Pin Templates. These pre-made pin graphics are easy to customize and ready for you to add your content and share. Click the image below to learn more about Viral Pin Templates.

Done-for-You Pin Templates

Learn more about Viral Pin Templates

2) Use color purposefully.

For the most part, yellows, reds, and oranges tend to stand out and get more clicks than blues and greens.

Now, if your brand colors are blue or green, you can still make your pins pop. The trick is to “train” people to click on certain colors, which I cover in detail in this post: How to Choose Colors That Will Make Your Brand Stand Out.

When I started designing pins, I chose dark background colors with white text on top, like this:

find free images for your blog Pinterest images

Once I changed my color palette to peach and cream, my pins performed much better. Looking back, I think those darker pins looked depressing and got lost in the feed.

Same thing happens with blue: it just gets lost.

Not sure which colors to use?

Here’s an idea: Look at pins and boards outside your niche.

Let’s say you’re a fitness coach. Instead of looking at fitness boards, look at travel boards. If you’re a life coach, look at sewing boards.

The reason is that if you look at pins within your industry, you may be drawn to a pin simply because you have an attachment to the title or image.

But if you look at pins that you have ZERO interest in, you can be more objective. For example, these are pins from a parenting board:

Pinterest image colors that stand out

 

Since I’m not interested in this topic, I’m able to separate pin colors from pin titles. The colors in the middle jump out at me, how about you?

Even if your brand colors are green or blue, be creative and find a way to add contrast colors that pop.

Heck, you may even fall in love with those contrast colors and decide to rebrand! If that’s the case, make sure you learn more about The Build My Brand Toolkit. It may be just what you’re looking for!

3) Limit the number of fonts.

Here’s the deal with fonts…

Don’t go crazy with them, choose just two. I recommend a sans-serif font for your main font and one other contrast font.

Pro tip: Use your contrast font strategically.

It’s tempting to want to use every cool font you find, but please don’t! The whole point of fonts is to give readers a visual hierarchy of elements. You want to make sure that they know what to focus on.

Your contrast font should help people make sense of the text.

For example, I created a pin a while back with the title 100 ways to market your business. I used a contrast font for the word “market” because it’s a verb and I wanted people to visualize themselves marketing their business.

Just try not to waste your contrast font on throw-away words like how, and, or in.

Other pro font tips:

  • Make sure your pin is easy to read on mobile devices.
  • Choose simple, bold fonts that stand out.
  • Choose a font family with multiple weights for variety. Open Sans and Roboto are both good choices.
  • Grab my Font Inspiration Kit with over 94 free fonts and font pairings!

 

Psst… I break down all these steps in detail in this video:

4) Use text overlays.

This one’s a biggie. I still see many people posting pins without text overlays, which is a newbie thing to do and not a big deal. That said, it’s something you want to move away from.

Use a tool like Canva, PicMonkey or Photoshop (step #6 below) to add text to your pins so that people immediately know what they’re about.

Pinterest is different than Instagram.

Grammers love to get lost in beautiful images that paint a picture and tell a story. For this reason, getting clicks on Instagram largely comes down to the image.

Pinterest is different.

People look for ideas on Pinterest…they either want to know how to do something or where to buy something.

So if you have a “how-to” blog post about growing a garden, make sure you add text to your pin so that people know why they should click. Try to use only words that will make people want to click (if you need to, shorten the title).

Here’s why this matters:

When you create text overlays that are **designed for clicks**, you can lead people to action.

Let’s say I’m a crafty girl and want to make a wreath. I search for “wreath diy” and right there I see this gorgeous pin:

Pin image for a do-it-yourself wreath project.

 

And I like this pin because I’m ready to make a wreath and this one looks stunning. Plus, I know it’s a tutorial and I can picture myself following the steps to create a beautiful wreath.

The more you can tease people with tips or advice like this, the more you can draw them into your content and over to your website. Click To Tweet

The more you can tease people with tips or advice like this, the more you can draw them into your content and over to your website. If you’re stumped here, ask yourself:

What text would make ME want to click?

If you follow only one step in this post, make it this one! It’s a game-changer.

5) Use images that reflect your brand.

A good image can make the difference between clicks and crickets. There’s no room for so-so on Pinterest.

Make sure your pin image reflects your brand and helps people understand how it fits in with their lives.

For example, let’s say you sell handmade belts.

Instead of putting your belt on a dress form, put it on a live model and be creative. Add accessories and other props so that when people see your Pinterest image, they can’t help but click.

Of course, you don’t have to use images in your pins. If you’re a blogger, coach, or consultant, a simple pin with text and graphics may be all you need.

Whatever you do, make sure the photos you use don’t compete with your text. I used to try to squish my text on the left or right of a photo and get it to fit just right.

Examples of a pin template that's hard to edit.

 

Big waste of time! I finally gave up on this style after I couldn’t find photos that worked well. Plus, it took hours of fudging to make everything fit.

(I also stopped using pics with full-on faces because they get fewer clicks.)

Looking for stock photo sources?

My favorites these days are Thinkstock and Stocksy (both premium); and Pixabay, Unsplash and Picjumbo for free photos. If you want to save some time, head over to thestocks.im. You can find tons of free and paid photo sites, all there in one place.

In terms of style, I’m all about styled stock photos and flatlays these days. I’ve even been experimenting with taking my own styled stock photos!

Pro tip: Check the license when using free images. You want CCO or  CC1 images that don’t require attribution.

Related: 6 Sources of Free Images for Bloggers

Use relevant images

I learned this one the hard way…

One of my first pins had an image of an adorable puppy holding a sign between his teeth. I thought it was SO cute and decided to add this text to the sign:

How to create call to action buttons that get clicked

Oops! Pinterest thought my pin was about pets. With that image, I had no chance of ranking for my target keyword.

Pinterest tries to “see” your pin, so make sure you use images relevant to your brand, pin, or product.

6) Use the right design tools.

Even if you’re not a designer, there are tools to help you create beautiful designs that stand out above the others. A few of my favorites are:

Canva

You can create so much with it…ebooks, call to action buttons, social media graphics…just about anything. Plus, you can edit and publish designs right from the dashboard.

You can even choose from their library of templates, including share images, cover photos, and infographics (that last one is a HUGE plus). When you’re starting a new design, you can select one from your dashboard to use as a template:

Canva custom image designs

 

The best part is, you don’t have to be a designer to create beautiful designs with Canva. Just choose one of their templates, play with colors and text, and upload an image (or choose one from Canva’s huge image library). Save your new design as a pdf, png or jpg – or share it directly to social media.

PicMonkey

I haven’t used PicMonkey much, but from what I’ve seen it has similar editing features, minus the Ebook template.

PicMonkey is known for photo editing. Want to add effects to your photo to make it your own? You can do it! You can even change the color of an image:

PicMonkey Pinterest Image Templates

 

I’ve got a complete PicMonkey tutorial for you here: How to Use Free Styled Stock Photos to Build Your Brand

Photoshop

If you’re ready to design like a pro, Photoshop is your tool.

With Photoshop you can customize photos and images in a way that you can’t with Canva or PicMonkey. You can even make old photos look entirely new using the mask and rubber stamp tools (great for repurposing your stock photos).

For this pin I used four stock photos – one for the top and three for the body:

Custom branded Pinterest template

To create the top image, I spliced, cut, cropped, and rotated the color wheels until I was happy with their placement.

To create the background image, I cloned sections from a stock photo (using the rubber stamp tool) to create a wooden texture. Then I ghosted two other photos on top to add more dimension.

See how creative you can get with Photoshop? You can use the same photos over and over to create pins that are unique and original.

Want to start using Photoshop? I’ve got a killer graphics tutorial for you right here –> How to Use Photoshop to Create Branded Social Media Graphics

7) Bonus! Use templates.

When you frequently share fresh content, Pinterest will reward you by showing your pins higher in the feed – and to more people.

One of the easiest ways to kick out fresh pins on the regular is to use templates.

Ideally, you’ll create three or four pins for every post you share (some bloggers share up to eight). Templates allow you to kick out as many as you want quickly and easily.

At a minimum, templates should include your brand colors, fonts, and logo and/or website. I recommend creating a variety of styles. For example:

  • Light background
  • Bright background
  • With images
  • Without images
  • Longer – 1:2 ratio
  • Shorter – standard 2:3 ratio
  • And so on…

This way you won’t be staring at a blank screen every time you create a new pin.

Get Viral Pin Templates!

Click here to learn more about The Pinterest Traffic Launchpad

 

 

 

 

 

 

 

 

 

 

 

That’s a wrap! Let me know how you make out with this Pinterest Image Guide. I’d love to hear!

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32 Insanely Easy Ways to Boost Blog Traffic for FreeUpdated June 6, 2019. Today, I want to talk about ways to increase website traffic and get visible so that your blog gets found by thousands and all your hard work pays off.

Traffic is a biggie for any online business. If you want people to get to know and love your brand (and ultimately, become customers), they first have to know your business exists.

You need a signpost to draw their attention to your business, and in the blogosphere, traffic = signpost.

Truth is, blogging is a lot of work. When you see the rewards from it, you want to roll up your sleeves and keep the momentum going, no?

On the flip side, when your blog traffic plateaus or even goes down, it can kill your enthusiasm for blogging altogether. We don’t want that to happen.

In this post, I’m sharing strategies that have helped me increase my blog traffic so that you can increase the traffic to your website too.

Before I continue, I should tell you the one thing I did that made my traffic plummet.

Nothing.

Yep, I said it. I did nothing. Didn’t promote my posts after I published them. Just let them sit there. And my blog traffic dropped fast. I know this because my traffic was on the rise and I thought Good, I’m able to drive traffic to my website on autopilot now and I can ease up on content promotion. #LessonLearned

Ease up on content promotion = take down my signpost = no traffic. Which is pretty much the gist of it.

There’s a whole lot you can do to get blog traffic without spending thousands of dollars on advertising. You just need to understand the traffic sources available, coupled with these techniques to double and triple your page views every month.

Let’s dig in.

32 Insanely Easy Ways to Increase Your Website Traffic (For Free)

1) Build your following

Decide which social media sites you want to lean on and work to build a following on those platforms. Social media will be a huge source of blog traffic if you approach it right. Spend some time actively engaging on those sites and sharing other people’s content as well as your own.

I cover more on creating an effective social media strategy in this post.

2) Social media profiles

Give your website a boost in traffic by making sure you include your URL on all your social media profiles. You’ll be amazed at how much traffic this can drive to your website.

3) Post on social media regularly

I know you’re busy.

Still, posting regularly and frequently on social media is going to make a huge difference in your ability to build a following. Of course, we can’t be on social media 24/7, and scheduling tools will automate your posts.

You can look active without being active. Make sense?

My favorites are SmarterQueue, Tailwind, and Later.

4) Share content frequently

The more fresh content you share, the more blog traffic you can get from social media and search engines. Updating your blog regularly also helps readers get to know you and keeps them coming back for more.

Fresh content doesn’t always mean new blog posts. You can boost your blog traffic by updating older posts, especially those that are ranking on pages 2 or 3.

5) Focus on one audience

Still wondering how to get traffic to your blog?

Pick a lane and stay in it.

On the superhighway of blogging, it can be tempting to switch gears and write about many different topics. The more you can focus on one topic for one specific person, the easier it will be to build your audience and attract your ideal customers.

Focusing on one topic will also help Google understand what your business is about, which means your posts will appear in search results. This one’s a biggie. You want that when people look for important terms related to your business, you’re up there on page #1.

I find that by focusing on just one topic, I spend more time doing what I should be doing to build my business, and less time getting distracted and checking my junk email.

Related: How to Choose Your Blog’s Niche and Focus

6) Add social share buttons to your blog

Share buttons are what you see at the end of this post. Image share buttons are what you see when you hover over my blog post image. If you’re using WordPress, Social Warfare (that’s an affiliate link, but I only recommend products I love and use every day) is the plugin you want to use.

While you’re at it, add a “click to tweet” to your post to encourage people to share it with their followers. Comes with Social Warfare. Woo!

Add a 'click to tweet' to your posts to encourage people to share it with their followers. Click To Tweet

7) Use basic SEO

When people enter important terms into Google, you want them to see your blog post. Learning basic SEO will help you optimize your posts for search engines and improve your chances of ranking on page #1.

If you’re ready to up your SEO game, my SEO guide for bloggers is a great read.

8) Set aside time to promote your posts

I know it takes what seems like forever to write posts, and if you’re like me, you’re tempted to call it a day once you hit publish.

Please, friend, don’t be like me! As I mentioned above, promoting your posts consistently is what’s going to help you get more eyes on them.

After pouring your heart into your content, you owe it to yourself to put it in front of your audience.

I cover content promotion strategies in the next steps, but for now just know that in the same way you set aside time to write your posts, you need to set aside time to let the universe know about them. If you write your posts on Mondays and Thursdays, set aside time to promote them on Wednesdays.

Related: How to Get a Massive Amount of Stuff Done Each Day

Get Traffic to Your Website After You Hit Publish

Ok, now for the good stuff. The steps I’m listing here are a checklist of things to do after you publish your posts to drive traffic to them.

Here are the steps I’m covering here:

  • First, share them on social media
  • Next, schedule additional shares, tweets, and posts
  • Then, add them to bookmarking sites
  • Then, add to content curation sites
  • And finally, try paid promotions (they work)

Let’s walk through each of these.

I. FIRST, SHARE THEM ON SOCIAL MEDIA

The first thing to do once you publish your post is to share it to all your social media accounts.

As a rule of thumb, I have accounts on most platforms, but I am not active on all of them. That would be humanly impossible! Still, more social media accounts means more eyes are on your content, so it makes sense to create profiles on as many as possible.

9) Pinterest

Pinterest is my #1 traffic source of blog traffic. What many people don’t realize is that Pinterest is more than a social media platform, it’s also a search engine.

If you want more people to find your content, make sure you pin it to Pinterest first.

Because Pinterest can be a powerful source of traffic, let’s take a look at some things you can do to give your posts an extra boost:

Make sure you create a pinnable image, which is a fancy way of saying create a vertical blog post image that includes your brand elements (logo, icon, URL) and the title of your post. This pinnable image is what people will see in their feed and the image that will be pinned when people share your post from your website.

Add a description to your pin image so that when people share it, the description is there with it. The description should include the title of your blog post plus any other descriptive keywords that people might use to search for your pin. And of course, a call-to-action.

Click here to learn more about The Pinterest Traffic Launchpad

10) Twitter

Twitter has helped me increase website traffic so I spend a lot of time on this platform. It’s my #2 source of traffic, right behind Pinterest.

With Twitter, you can load up on the tweets. Tweet a link to your post right after you publish it. Then use tools like Buffer or Hootsuite to schedule more tweets throughout the day and coming week. Make sure you include hashtags and create multiple variations of tweet text. Twitter’s latest algorithm update will red flag duplicate tweets.

Related: 6 Insider Secrets to Getting Free Traffic from Twitter

11) Facebook

You may be using your personal profile for updates, or you may have a branded business page.

Either way, make sure you share content on Facebook and work to build your following. Even though organic reach is down, Facebook is my #3 source of traffic and I have only a handful of fans. There must be something to it.

12) Facebook Groups

Groups are Facebook’s secret sauce, so join some and share, share, share!

Don’t be spammy and share only links to your blog. There’s an etiquette to Facebook groups. The best ones encourage sharing, Q&A, and genuine conversations.

Join a few that you can contribute to and learn from. Then, if you see an opportunity to share a post or answer a question, leave a comment and include a link to a relevant post.

Always check the group rules. The group admin will provide guidelines and let you know when and if it’s okay to share promotional links.

There's an etiquette to Facebook groups – the best ones encourage sharing and live interaction. Make sure you check the group rules before sharing links.Click To Tweet

Psst…Join my Facebook group and network with other bloggers, professionals, and entrepreneurs. You’ll have access to exclusive videos and training from me, plus multiple opportunities to promote your business.

Related: How to Start and Grow a Facebook Group to Make Sales

13) Instagram

Instagram is the best platform to engage and interact with potential customers, but you can’t share the same content as Facebook, Twitter, and Pinterest.

You can, of course…

But to really get results, you’ll need to encourage conversations. Make sure you share a mix of engaging posts (quotes and funny memes work well), blog posts and promotional posts.

I recommend saving the bulk of your promotions for Stories, though. Grammers don’t respond well to overly promotional feeds.

Remember, you only have one link to work with (the one in your bio), so you want to make it count. Linktree will house all of the content you want to drive followers to and it a great way to optimize Instagram traffic. You can create buttons for recent blog posts, free offers, courses, events, webinars, and so on.

Note: If use Later to schedule Instagram content, you can do the same thing with Linkin.bio.

With Later, you can create and share posts and stories from your desktop instead of your phone. This means you can use Photoshop or Canva to create your content, which is helpful if you share custom content rather than photos from your camera.

The key to getting traffic from Instagram is to use hashtags strategically and post consistently. Start out with once a day and gradually move up to 2-3 times a day. Stories are getting more traction lately, so if you’re pressed for time, I’d share one post a day to your feed and one story.

Related: How to Grow Your Instagram Following Organically

Psst… If you’re not sure what to share and how to streamline your Instagram posting schedule, you may be interested in my new program, Instagram Content System. I show you how to create a super simple posting library that will save you dozens of hours each week. You’ll even have pre-made Instagram templates that you can customize and share in minutes. Click here to learn more about Instagram Content System.

14) LinkedIn

If your audience is on LinkedIn and you have a decent following, you’ll want to share your posts there too. It’s not a huge traffic-driver for me, but it all adds up!

I’ve toyed around with the idea of republishing content on LinkedIn but don’t recommend it. Due to higher site authority, there’s a good possibility that the LinkedIn post could outrank your original content in search results.

If you decide to repurpose your article on Linkedin, make sure you wait at least two weeks so that Google can index your post. Also, don’t share the entire article. Share an excerpt with a link back to your original article.

15) LinkedIn Groups

LinkedIn has groups where you can share your posts, much like Facebook groups. If your people are on LinkedIn, make sure you leverage them.

It used to be easy to share to groups – all you had to do was post your update, select Share to Groups, and choose the groups. Now you have to manually navigate to each group’s page and share your post, which takes more work.

Who said promoting a blog was easy?!

II. NEXT, SCHEDULE YOUR POSTS

16) SmarterQueue

I’ve been using SmarterQueue for the past few months in a quest to find the perfect scheduling tool. I use it to share evergreen posts to Twitter, Facebook, and LinkedIn. My organic traffic has noticeably increased since I started using it. The price is perfect at $20 a month for up to 4 social accounts.

Want to know more about SmarterQueue? Check out this post.

17) Buffer

After I share my tweet in step #10, I’ll use Buffer to schedule fifteen additional tweets during the first week to give them an initial spike in traffic.

Note: I was hoping to replace Buffer with SmarterQueue, but alas, not yet! I’m hangin’ in with Buffer because I share other people’s content via Feedly and IFTTT, and Buffer integrates seamlessly with both of these.

18) Tailwind

No doubt about it, Tailwind is a must for Pinterest. It’s also the only scheduling tool on the block now that BoardBooster is no longer with us 🙁

Tailwind is Pinterest-approved, so you can schedule pins all day long and not worry about your account being suspended, which is HUGE.

I’m amazed at how Tailwind continues to offer time-saving features, such as:

  • The Scheduler – this is the core of Tailwind and works similar to other scheduling tools
  • Content Discovery – a biggie if you want to find popular content and see pin counts of other people’s pins
  • Tribes – like groups, only on steroids (the accountability feature is what makes tribes work)
  • The SmartLoop – an easy way to automating sharing and recycle older pins so they’re always in rotation.

Related: How to Skyrocket Your Traffic with Tailwind Tribes

Bonus: If you want, you can use the Tailwind Tribes Cheat Sheet I created to help you get started with Tribes. It list over 150 active tribes categorized by niche so you know which tribes to join and how to join them. Click on the image below to access.

Use the Tailwind Tribes Cheat Sheet to start driving tons of traffic from Pinterest with Tribes.

III. SHARE TO BOOKMARKING SITES

Create accounts on these free web submission sites to get traffic to your content:

19) Reddit

Bloggers beware! Reddit is one seriously intimidating platform. What I mean by this is that Redditors can smell spam a thousand miles away. Your account will quickly get banned if you don’t adhere to subreddit rules, so please be careful here. They can also be very direct (aka: school of hard knocks) with their comments. You need to be thick-skinned, but we’re fearless bloggers, so we got this…

Curious about subreddits? They’re just like Facebook groups. No biggie there.

The real question is Can Reddit really help boost blog traffic?

I’ve seen amazing blog traffic, and I’ve seen crickets. I’ve also been banned from some subreddits. So while I’m on the fence about it, the boost in blog traffic is noticeable and makes a difference. Reddit traffic tends to convert pretty well.

Just be careful about how you add links. Best practice is to approach subreddits the same way you would approach Facebook groups. When you come across a post or a question where you can provide value, include a link to your post within the comment.

20) BizSugar

I’ve been using BizSugar for two years and have gotten enough traffic to keep using it. Like any other platform, the more you share, the more visible you become. That’s when the magic starts happening.

21) Hacker News

If you blog about entrepreneurship, Hacker News will get you traffic. Plus, it’s so easy to submit your posts. Just share the link and a title, and you’re done!

22) Growth Hackers

If your blog has anything to do with growth hacking, startups, or tech, Growth Hackers is another place you can share your posts.

23) Scoop.it

What can I say about Scoop.it? First, it integrates with Twitter. If you have a following on Twitter, you can hit the ground running with a decent number of followers on Scoop.it.

To add content, either set up an RSS feed or add your posts manually, which is what I prefer to do. This way I can add specific tags to each one.

24) Flipboard

This is my new fav…don’t ask me why! It probably has to do with the design of  the feed. I like hanging out on Flipboard, which is how you should approach the channels you choose.

If you love a particular site, dig in.

Keep in mind that you have to give each one a solid try before you decide if it’s working for you.

For instance, I originally thought BizSugar was a waste of time. Then I started getting comments and traffic.

With any platform, make sure you hang in long enough to evaluate the performance.

No doubt Flipboard is a keeper for me. I get blog traffic from it already and enjoy spending time on it. Win, win.

IV. FORUMS + CONTENT SHARING SITES

25) Quora

Quora is a powerful way to increase website traffic, when you use it right. Quora is a Q+A forum where people can ask and answer questions on any topic.

The key is to search for questions with at least 1,000 followers and only a handful of answers. Don’t worry if you can’t find the perfect criteria, though. In most cases, the number of followers and answers will be somewhere in between.

When you answer questions, make sure you provide detailed description with a link to a relevant post. That’s what will help you increase website traffic. I’ve received traffic and a number of clients using this method.

26) Tumblr

I love the layout of Tubmlr. I’ve noticed more and more blog comments coming from Tumblr users, which means it’s driving a decent amount of traffic.

27) Medium

Medium is a blogging platform, like WordPress or Blogger, where you share stories (on Medium, stories are posts). I haven’t tapped into how to increase website traffic yet, but I’m working on it!

Medium is designed to be a standalone blogging platform, and like LinkedIn, it’s best to republish an excerpt rather than your entire post. For instance, you can share the first paragraph or two. By only including a small portion of your post, you’re encouraging readers to click through to the article on your blog.

Make sure you use Medium’s import tool so that you get credited as the original source of the article. According to Medium:

Medium’s official tools for cross-posting (including the Import tool) add the source it is importing from as the canonical link automatically.

All you have to do is paste the article’s link into the tool and select import.

Once the story is a draft, you can delete unwanted sections. The import tool will automatically add a link at the bottom of the post identifying that it was originally published on your website.

28) Bloglovin’

Create an RSS feed and add your blog to Bloglovin’. This is another one I’m on the fence with, but it’s easy enough to add your feed to Bloglovin’ so might as well do it.

Make sure your post images include an enticing description, which I’m sure you’re doing already for Pinterest. Just note that your featured image description is the one that will be added to Bloglovin’.

You may want to consider using excerpts and directing people to read the full post on your website. (In WordPress: Settings/Reading/Summary).

29) Triberr

If I’m being honest, I have a Triberr account but haven’t used it. Every time I login, I’m immediately overwhelmed and hit the back button, quick like.

Having said that, Triberr seems like a good platform. It’s based on “tribes” of people with similar interests, niches, and expertise who form groups to promote and share each other’s content.

Hmmm, sounds like Tailwind Tribes (#19 above).

Yep, same deal here. Only difference is that Triberr folks share content on Twitter.

Now if I can only get my head around Triberr long enough to try it…

30) Zest

If you blog about marketing, business, or entrepreneurship, Zest can be a powerful method to promote new blog posts.

It’s a high-quality content streaming site that works through the Chrome extension.

Once you install the extension, you’ll see a stream of hand-picked content on your dashboard. Don’t get distracted by all those juicy posts, friend!

The real juice comes when you “suggest a post” and submit your own content.

I’ve submitted six posts and receive 30-250 clicks a post. Not bad for free traffic, right?

Looks like Zest needs to go on our blog promotion tracking sheet.

31) Snip.ly

This one’s a wildcard, friends. I’m not sure where to add Snip.ly in this list, or if I SHOULD include it at all.

Here’s why:

Sniply is one of those tools that enables you “hijack” another person’s hard-earned content with your own. Because of this, it’s sparked serious debate among content creators.

When you “sniply” a post, you add a widget to it that links to YOUR post.

(Widgets look like call-to-action buttons and are hard to miss. Hence, the big debate.)

Let’s say you find a piece of content that is perfect for your audience. You create a sniply for it with a link to your post and share to, say Twitter.

Someone sees your tweet, clicks on it, and reads the post. Then they click on your sniply. Bam. Now they’re over on YOUR site.

If you’re clever, your sniply will include call to action copy, such as Grab your daily marketing checklist here.

Done well, a sniply can seem like logical next step to take after reading the shared post.

V. PAID PLATFORMS

Still want to know how to get more traffic? Time to pull out your wallet, friend.

If you start small, limit your daily budget, and test ad copy, images, and landing pages, you can drive a decent amount of traffic for less than $10 a day.

32) Facebook Ads

Yes, they’re worth it.

Before you start with Facebook ads, you need a rock-solid strategy. In other words, make sure the post you’re promoting includes a content upgrade or CTA to encourage sign-ups. Or, run your ad to a landing page with your freebie, challenge or email course . . . you get the gist.

If you’re a superhero, which of course you are, you’ll include an option to purchase something in your delivery sequence (say, a $7 mini-offer). Take that income and reinvest in your ads and you’ll wind up spending little to nothing. Now who’s a game-changer?

Related: Create a Killer Facebook Ad Strategy for Your Email List and Products

33) Pinterest Ads

Pinterest ads are my secret weapon for traffic. They give new pins a boost in visibility while you wait for organic repinning to take over as more people see your content. Once you have some repins, you can ease up on advertising. The best part: You can get great results with an ad spend of only $5 a day.

34) Reddit Ads

Redditors can be so tough. Still, the traffic you can get is no joke, so I recommend giving ads a try. Again, you don’t have to spend much to test them out. I’d wait until you have a course or paid offer to promote because I think that’s where the magic really happens.

With Reddit ads you can choose to block or show comments. I suggest showing them because Redditors are all about being social. When in Rome, right?

35) Quuu Promote

Quuu Promote is a new platform I discovered where people share each other’s posts to Twitter, Facebook, Google+, and LinkedIn. Think of it as a community of sharers.

I’ve used Quuu Promote to promote posts and have received a decent amount of blog traffic. Looks like their pricing structure has changed to credits. Somehow, I’ve been given five free credits and haven’t had to pay yet. I’m sure that will change soon!

How well does Quuu Promote traffic convert? Jury’s out on this one . . . I will keep you posted. 🙂

Any other ways to increase website traffic? Let me know what you’ve got and I’ll add it to the list!

Click here to learn more about The Pinterest Traffic Launchpad

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14 Ways to Get Massive Traffic from Pinterest | If you want to grow your business and get massive traffic from Pinterest, but aren’t sure how to set up things like boards, pins and scheduling, then this post is for you! It includes 14 tips for bloggers and entrepreneurs to help your content get found my more people. Click through to check out all the tips!Here’s why I love Pinterest so much:

  • It drives massive traffic to my site, easily OVER 60% of my total traffic
  • It’s fun to look through all the beautiful images
  • I find great content to share
  • Pins can take on a life of their own and drive traffic for months

So let’s jump in and start driving traffic with Pinterest.

SETTING UP YOUR PINTEREST PLATFORM

There are some things you want to do before you get going, such as set up your account, boards and pins the right way.

Updated: June 27, 2019

1) Create a business account

If you have a personal account, turn it into a business account. This will give you access to analytics so you can see which pins are getting the most repins, comments and likes. You’ll also be able to run ads and claim your website so that Pinterest can verify that the content shared from your website is, in fact, yours.

2) Tailor your profile to attract your target audience

Whether you have 100 followers or 5,000, there are likely tons of people who will view your profile each month. You want to make sure it attracts the right people so they stick around once they find you, right?

Include a friendly photo that reflects your brand and a brief bio that explains what you do and how you help. Keep the focus of your description on your target audience and not you! Check out this post if you need help crafting a killer description.

If you’re featuring a course or a freebie, this is a great place to include it. Take a look at Sarah Morgan’s Pinterest bio:

drive traffic with pinterest3) Create boards that are relevant to your audience

To rock this strategy, you want to have at least 10 boards that your readers would be looking for.

You probably have categories for your blog, right? Start there. Create different boards for each category that you write about. This makes it easy for people to find the boards that interest them without having to sift through irrelevant pins and boards.

I like to give my boards “active” titles (e.g., Start a Blog, Grow a Blog).

While you’re here, you may want to delete boards that don’t fit with your brand, personality or niche.

When you delete a board, you will lose the people who are only following that one specific board. Don’t worry, though! It’s perfectly okay to lose followers who aren’t interested in your main message. By narrowing your focus, you’re going to attract more of the right followers, and that’s what you want. Having said that, if you prefer NOT to lose followers, don’t delete the board. Instead, archive it. You won’t lose any followers this way.

Note: It’s okay to keep other boards if you want. Just make sure that your relevant boards appear first. Let people scroll down to see your other interests if they want to. Hey, you never know, you may make a wonderful connection in the process!

4) Create a brand board

Out of the 10 boards you create, one of them should be a featured board where you only pin your branded content. Set this up as the very first board people see when they find you. On this board you’ll pin only your pins.

Take a look at how I set up my boards:

drive traffic to your blog with pinterestNow, when you publish your blog post, the first thing you want to do is to pin to your branded board. You can use the Pinterest Save Button or install the Social Warfare plugin and use that to pin an image from your blog.

UPDATE: Brand boards are not a must today. If you already have one, keep it! Most of my repins still come from my brand board. But if you’re just starting out on Pinterest, it’s more important that your first pin is shared to the most relevant board. This will help Pinterest quickly index it so that you get more search traffic. Personally, I like brand boards because they make it easy for people to find your best pins in one place. For more on Pinterest SEO strategies like this, read this post.

5) Add some pins

Nobody wants to visit a blank board, right? The next thing to do is to fill up your boards with pins that your audience would find interesting.

Here are some random thoughts about pinning:

  • To share other pins, repin the best content in your feed, or search for a specific topic (or brand in your niche). If you find something that your readers would love, share it!
  • The more you pin, the better. I pin 13x a day. I know others pin 30x a day.
  • Make sure you pin some of your own content as well as curated content. When I first started, I didn’t have original content so I shared other people’s pins. This is fine at first, just keep in mind that ultimately you want to share a mix of both.
  • Shoot for 30% your own content and 70% other people’s content. When you have more of your own content, flip that ratio.

 

PINTEREST TRAFFIC-BOOSTING TIPS!

6) Join Group Boards

Group boards give you access to audiences beyond your followers. So if you have 1,000 followers and you join a group board with 10,000 followers, you’ve just 10x’d your ability to get eyes on your pins and drive traffic to your blog.

There are two ways to find group boards:

  • Search on Pingroupie for group boards around your blog topics
  • Join group boards that other bloggers and brand in your niche are in

It may take a while to get invited to boards, but it’s well worth it! You may find that some that you want to join are not accepting collaborators, and that’s okay. There are plenty of others to choose from. Follow the board description for instructions on joining. In most cases, you’ll need to follow the board and moderator, then send an email with your Pinterest profile asking for an invite.

Try to join board that have more followers than you and a high engagement rate (lots of pins, repins, and likes).

Another thing: Pay attention to the board rules. Some will allow you to pin 1x a day, others allow 4-5 pins a day, and still others have no limits. You don’t spam your high-performing boards and run the risk of getting banned. I know this. I’ve been banned from boards simply because I didn’t pay attention to the rules.

7) SEO your pins and boards

Pinterest is a little different than Facebook or Twitter. It’s not really a social media platform. It’s a visual search engine, much like Google. When you log in to Pinterest, most of the pins in your feed are the result of the Pinterest search algorithm.

Pinterest ranks pins according to relevance. And relevance is based on the keywords you include in your profile description, pin descriptions and board descriptions.

If you want Pinterest to rank your content in their feed (and I know you do!), you have to implement search engine optimization (SEO) strategies. What this really means is that you should optimize your pins and boards so that they show up first in search results, the same way you would optimize a blog post to make it rank higher on Google.

1) Optimize your board descriptions

Now that you have your boards don’t leave the descriptions blank! This is valuable space to add in important terms that your readers would be searching for.

Go back and add in some keywords to your boards. This is the best way to help them rank high on Pinterest, PLUS your boards can actually rank on Google too. When people search on Google, your Pinterest board can show up on the first page!

If you’re like me, you filter your Pinterest searches by people, pins, or boards. Having the right keywords in your board will help them show up for relevant searches.

Here’s what you want in your board descriptions:

  • The topics you’ll be pinning about
  • Any keywords related to your niche (not limited to just one keyword). Include any relevant terms so that Pinterest knows when to show your board. For instance, my “Start a Blog” board includes these keywords: entrepreneur, solopreneur, small business, blogging tips, blogging tools, driving traffic, epic content, social media, content strategies, content marketing, startup tips, online business strategies, SEO tools.

2) Optimize pin descriptions

We are on a keyword roll! Every pin you save from your website should have keywords. This is what’s really going to give your brand the biggest boost. It pays to put the effort into your descriptions. You want them to appeal to people AND Pinterest.

You don’t have to add unique descriptions when you repin someone else’s content. But you certainly can if you want to. This adds extra work so be sure you’re not doing this at the sake of your own descriptions!

What you want in your descriptions:

  • A friendly recap of your post
  • Some relevant keywords that people would use to search for you
  • Two to three hashtags
  • A call to action, such as “Click through to see all the tips.”

Tip: If you have a self-hosted WordPress blog, you can amplify your SEO and save a few steps by adding a pin description to the alt text in your featured image, or by using Tasty Pins. When people share the pin from your site, the description will  automatically appear. For more on how to set this up, check out this post.

8) Create pin-worthy titles

You can have the best content with brilliant images, but if your headline falls flat, people will likely miss it. You want your titles to be actionable or inspire some kind of curiosity or urgency. Words like the best, secrets of and ultimate guide to make people want to click through to learn more.

Just remember, there are good titles, bad titles, and so-so titles. You want yours to be pin-worthy!

Some general thoughts here:

  • Benefit-rich titles will grab people’s attention right away. Will your post save people time, money, show them how to do something? Include your audience in the title too so that readers know it’s for them (e.g., 25 Ways for Entrepreneurs to Grow your Blog Audience)
  • How-to post titles tend to catch people’s attention quickly because they provide a solution to a problem or answer questions your peeps have
  • Titles like 5 ways to are powerful because they’re simple and actionable. Plus, they let people know exactly what they can expect.
  • Don’t be vague or generic. This is what will kill your post title more than anything else. If people don’t know what your post is about or who it’s for, why would they read it?

9) Make pins that stand out

I can spend hours devouring all the beautiful images on Pinterest! Your images need to grab people’s attention too. Here are some ways to do that:

1) Use images with nondescript people (aka no faces)

Images of people (but not faces) get more clicks than images with just graphics or a background color. Why no faces? Pictures tell a story, and people want to see themselves (not others) in your story.

2) Use whitespace

When I created my first pins, I made the text super big so that it would jump out at people. Turns out, larger text isn’t always better. Leaving some whitespace will actually help your images stand out from all the others.

3) Create contrast between elements

Take a look at your feed real quick. Which pins really stand out to you? If you look closer, you’ll see that the text on those pins is easy to read, and clearly differentiated from the background. Make sure you play with the contrast between your background and headline so that it jumps out.

QUICK TIP: Look at your feed from your phone. That’s where 80% of people will see your content.

4) Use strategic color combinations

I’ve experimented with everything from dark backgrounds, to light backgrounds, to reds, oranges, blacks, and even blues. Overall, lighter background colors seem to jump out more and get more clicks and saves. Reds and oranges catch my eye more than blues and blacks. What do you think?

5) Longer pins are better

Yep, it’s true. I get more clicks on longer pins. They give you more room to play and be creative. For instance, I could create a long pin for the post you’re reading, and include each step to give a peek at what’s inside.

UPDATE: Be careful with longer pins now. Pinterest no longer favors super long pins that hog up the feed. Read this post for more on Pinterest image sizes

10) Brand your pins

When you find something that works, don’t change it! It’s okay to play around with the look of your pins at first, but when you find a style that you love and can recreate easily, stick with it. Lock it down in a template with the exact colors, fonts and other brand elements you will use over and over again.

I’ve seen many people (including me) use different fonts and colors on every pin image. Your boards can start to look a bit all over the place if you do this. Aim for consistency and harmony so that people instantly recognize your pins. People who know and trust your brand will tend to click through, regardless of how captivating (or not) your headline is!

Note: Make sure you include your logo and/or website in your pins. Check out this post for more brand and style guide tips.

11) Apply for rich pins

Speaking of branding, before you start loading up your boards with pins, set up rich pins.

Sounds techie, right? Really, they’re easy to set up and will give your pins a major boost. Once you have claimed your website, rich pins will display your brand name below your pin image.

Take a look at one of my pins to see what I mean:

how to drive traffic with pinterestWhen you use rich pins and add other brand elements to your pin image, you will have a leg up on your competitors. Here’s more info on setting up rich pins.

12) Clean up your boards

Every once in a while, take a look at your boards and get rid of pins with low engagement (aka repins). Pins that don’t get repinned and clicked won’t show up. They just kind of clutter your boards. Repin counts are relative to each board, so if most of your pins on a particular board have 100 repins, delete pins with fewer than 10 or 20. Make sense?

13) Display share buttons only on posts and strategic images

If you use SumoMe image sharer icons, the default setting applies to all images. What that means is that people will be able to share any image from any page on your site, including your logo, background images, header images, and more. But you want control here. If people pin random images from your site, they will likely share images you don’t want shared.

You can easily tweak the setting so that the share buttons display only on your blog posts. PLUS you can control which images display on your posts.

Let’s say you have secondary images to help readers digest your message, but those images aren’t pin-worthy. Just add <rel=”noshare”> to the image you don’t want people to pin and the share buttons will disappear. This way, you will only display share buttons on primary images (featured images, vertical images, etc).

14) Schedule your pins

I use Tailwind to schedule my pins and love it.

The Tailwind dashboard is super user-friendly, and it’s easy to find what you’re looking for. For the most part, you’ll live in the Publish > Drafts or Publish > Scheduled sections on the left. On the right is where the scheduling magic happens! That’s where the virtual calendar lives and where you create time slots. Then schedule away!

You can even create board lists (groups of boards) to save time. I love board lists, especially since I discovered how to loop my pins with them, which you can do too! Pins you share to lists will be distributed to all boards in the list (make sure you set intervals between each pin).


drive traffic with pinterest - select board lists
The SmartLoop is another tool you can use to recycle pins. Just decide what boards and pins you want in your loop, and the SmartLoop will take care of repinning them. You can even enter group board rules! I use board lists to share new posts. and the SmartLoop to recycle older posts.

 

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