Are you ready to bloom your business this March? 🌸

Because we’ve got a treasure trove of content marketing ideas for you tailored specifically for the start of the spring season, perfect if you need a bit of inspiration for boosting audience awareness, engagement, and sales. ✨

Using seasonal celebrations, trends, and occasions is a great way to connect with your audience and spring is the perfect time to focus on themes relating to renewal and growth. 

With the right strategies, you can make this month a marketing powerhouse. So let’s dive into 100+ marketing ideas for you to help you plan your content for the month of March! 

March Social Media Post Ideas

We’ve divided the content ideas for your social media posts into seven strategic categories that every small business owner needs to be sharing to ensure the right mix of content to engage, inspire, educate, and convert your audience.

Be sure to download our FREE content marketing calendar so you can save the ideas (according to each category) that resonate with you the most and then plan out your social media schedule for March with the calendar template. 

INSPIRE: March Inspirational Social Media Ideas

Motivate your audience with uplifting quotes that resonate with the season’s themes using the prompts below.

Inspire Content Prompts for March:

#1. Recollect a memory of springtime joy and how it inspires you

#2. Share how you are preparing for new beginnings and growth in your business this spring

#3. Discuss the ways you’re “blooming” in your life or business despite obstacles/setbacks

#4. Showcase a photo of springtime nature that inspires you

#5. Share a personal motto that’s helping you move closer to your goals in March

March Inspirational Quotes

#6. “March winds and April showers bring May flowers.” – English Proverb

#7. “Spring is nature’s way of saying, ‘Let’s party” – Robin Williams 

#8. “Bloom where you are planted.” – Alexander Pope

#9. “There are always flowers for those who know how to see them.” – Henri Matisse

#10. “Spring is the time of plans and projects.” – Leo Tolstoy

Inspire Caption Template for March: 

Spring is in the air! Feeling that fresh energy and the urge to make things happen? ☀️
This season is all about growth and new beginnings, just like nature blooming right before our eyes. ✨
What “seeds” are you planting this spring? Is it learning something new, finally tackling that project, or just adding more good vibes to your life?
Let’s all bloom together this season! 🌸 🌼 🌺 🌻 🌷

marchmotivation #newbeginnings #springvibes #growthmindset #bloomwhereyouareplanted #inspiration #positivevibes #selfimprovement #mindsetmatters #letsbloom

ASK: March Engagement Social Media Ideas

Use questions like the ones below to encourage your audience to engage, share their experiences, and connect with your brand this March. 

Ask Content Prompts for March:

#11. What area of your life or business are you looking to “spring clean” this March?
#12. It’s International Women’s History Month! Who is the woman that most inspires you?
#13. March is National Craft Month. Do you have any crafty hobbies you’re passionate about?
#14. What springtime tradition brings you the most joy?
#15. As we head deeper into the year, are you on track with your personal or professional goals? 

Ask Caption Template for March: 

Spring cleaning isn’t just for your home anymore!  March is the perfect time to “spring clean” any area of your life.

What’s on your list this year? Maybe you’re looking to:

🌼 Declutter your routines and make space for new habits
🌼 Revamp your workspace for a productivity boost
🌼 Refresh your goals and set intentions for the coming months
🌼 Detox your digital life and reclaim your focus

Let’s inspire each other to bloom this March. Share your “spring cleaning” plans in the comments below!

#springclean #newbeginnings #growthmindset #marchmotivation #letsbloom #inspiration #personalgrowth #goals #productivity

📌 If you want 730 more ideas like these all planned out for you in a 2-year calendar with pre-written captions you can adapt for your niche – be sure to check out our bestselling The Content Calendar System. It starts at just $49 with no on-going fees!

CONNECT: March Relatable Social Media Ideas

March offers a perfect opportunity to deepen your connection with your audience by sharing personal stories that resonate with the season’s themes. 

Connect Content Prompts for March

#16: Share the story of a new product, service, or initiative your team is launching this spring.
#17: Describe how you’re revamping your approach to work this March.
#18: Highlight your growth journey – sharing milestones and challenges overcome
#19: Feature a female team member’s inspiring journey for International Women’s History Month.
#20: Post a photo of you or your team participating in a springtime activity or event.

Connect Caption Template for March: 

This week, I’m reflecting on my growth journey. It’s been full of wins and challenges, and I’m feeling grateful for both. 🙏 ✨

A big win for me was [mention specific milestone]. It wasn’t easy, though. I had to [mention challenges overcome] to get there, which taught me [mention lessons learned].

Growth is an on-going process, and it’s so important to embrace the challenges along the way. These challenges help us grow, adapt, and get stronger. 💪

What about you? What milestones and challenges have shaped your growth? Share your story in the comments below! 

#growthmindset #reflection #neverstoplearning #letsgrow

EDUCATE: March Authority-Building Social Media Ideas

March is a great time to educate your audience and establish yourself as a thought leader. Use the prompts below to share valuable content that resonates with the season’s themes and your brand expertise.

Educate Prompts for March

#21: Offer practical tips on organizing, decluttering, and revitalizing specific areas of life or business, like finances, marketing strategies, or workspaces.
#22: Share insights and actionable tips on planting “seeds for success” in your field, whether it’s marketing trends, personal development advice, or industry news relevant to your audience.
#23: Share the personal/professional benefits you’ve experienced by practicing gratitude.
#24: Discuss the importance of resilience in overcoming challenges and achieving goals.
#25: For International Women’s History Month, share historical contributions of women in your industry or field or the achievements of female leaders within your community.

Educate Caption Template for March: 

Make your goals blossom this March! 🌸🌱

This month, we’re all about planting the seeds for achieving your goals in [your niche area]. Whether you’re aiming to [desired outcome] or [another desired outcome], these actionable tips can help you cultivate success:

🚀Level Up Your Skills: Invest 15-30 minutes daily in learning a new [relevant skill] or expanding your knowledge in [specific area within your niche]. Read an industry article, watch a tutorial, or work through an online course like [mention your course or one you recommend]. 

🤝Connect & Grow: Join an online community or attend a relevant event focused on [niche area]. Connect with others who share your goals to [benefit of connection, e.g., share experiences, learn from each other, stay motivated].

🎉Celebrate Wins (Big & Small!): Acknowledge your progress, even the small victories. This keeps you energized and builds confidence on your journey towards achieving [desired outcome]. 

Remember, consistency is key! By diligently tending to these seeds throughout March, you’ll be well on your way to achieving your goals.

Is there an area where you’re feeling stuck or facing a specific obstacle in your [niche area] journey? Leave a comment below, and we’ll be happy to help! 💬🌟

#MarchGoals #GoalSetting #ConsistencyIsKey #GrowthMindset #AchieveYourDreams

CONVERT: March Leads & Sales Generation Social Media Ideas

Fuel your sales and conversions this March by inspiring your audience to take the next step on their journey to becoming your customer. 

Convert Prompts for March

#26: Provide a free consultation related to a “spring cleaning” aspect of their business, like website optimization, marketing strategy refresh, or financial planning review.
#27: Offer early access to a new product, service, or workshop related to growth and development.
#28: Provide a discount on a product or service that helps customers achieve their goals or improve their lives
#29: Showcase a successful client story demonstrating how your product or service helped them thrive.
#30:  Provide a valuable resource like a checklist, guide, or template related to optimizing or organizing a specific area of their lives or business. 

Convert Caption Template for March

March is blooming with success stories, and [client name]’s is one we’re proud to share. ✨

[Client name] was struggling to [desired outcome – e.g. land high-paying clients] because of [describe the challenge or problem the client faced – e.g. limited online presence and difficulty showcasing her work effectively].

That’s where [your product/service name – e.g. our social media management services] came in! By [describe how your product/service helped the client – e.g. helping her develop a captivating social media strategy and manage her online presence], we helped [client name]  [describe specific result – e.g. reach thousands of new potential customers and increase her online orders by 30%].

“[Quote from the client expressing their satisfaction and the positive impact your product/service had on them],” – [client name].

[Client name]’s success proves how [mention the key benefit or value proposition of your product/service – e.g. the right social media strategy] can help you reach your goals faster.

Ready to cultivate your own success story? DM me to learn how [your/your company name] can help you bloom this March!

#successstory #clientspotlight #inspired #growthmindset #[your brand hashtag]

EVERGREEN: March Timeless Social Media Content Ideas


Don’t forget to build your online presence with Evergreen content – this is content that blooms all year round. These timeless pieces engage and educate your audience consistently, providing a fantastic foundation for your brand identity. Here are five evergreen content prompts to share this March (and beyond):

Evergreen Prompts for March

#31. Share a comprehensive guide or resource that explains everything your audience needs to know about your core product or service. This could include its benefits, features, how it works, and how it can solve the audience’s problems.

#32. Identify common challenges or mistakes your audience faces related to your industry or expertise. Offer solutions and guidance on overcoming these challenges. 

#33. Showcase the positive impact your product or service has had on real clients or customers. Share their inspiring stories and the results they achieved through your offering. 

#34. Delve into a relevant industry topic but make it accessible for beginners. Explain key concepts and terms in a clear and concise manner. 

#35. Offer valuable free resources, such as ebooks, checklists, templates, or webinars, that help your audience achieve a desired outcome related to your field. 

Evergreen Caption Template for March

When you’re first starting out with [niche topic – e.g. Astrology], it can sound like a whole new language sometimes. But the good news is that understanding the basics is actually pretty straightforward if you can navigate the jargon. 🤓

That’s why we’re tackling 3 must-know concepts that often trip up beginners:

💡#1 [Jargon term – e.g. Retrograde Planets] This might sound like [humorous comparison – e.g. a cosmic puzzle], but it simply means [simple explanation – e.g. certain planets appear to be moving backward in their orbits.]

💡#2 [Jargon term – e.g. Natal Chart] This might sound intimidating, but it simply refers to [simple explanation – e.g. a map of where celestial bodies were at the exact time of your birth.] 

💡#3 [Jargon term – e.g. Transits] Don’t worry, deciphering this doesn’t require cracking a secret code. It just means [simple explanation – e.g. the ongoing movements of the planets and how they interact with your birth chart.]

Translation complete!  Now you’re ready to level up your [industry topic – e.g. Astrology] skills and [achieve a desired goal – e.g. gain insights into your personality, relationships, and purpose].

To learn more, be sure to check out our link in bio for our FREE beginner’s guide to [Topic], packed with more jargon translations just like this and loads of actionable [Topic] tips.  🔗🚀

#Simplified[IndustryTopic] #[Topic]101 #[Topic]forbeginners

March Social Media Holidays

March is a vibrant month filled with diverse observances and holidays and many hold universal themes of human achievement, environmental awareness, and celebrating life’s simple joys.

Use these prompts as a starting point to create relevant and engaging content that resonates with your brand voice and target market. 

March Monthly Observances:

#36. National Women’s History Month (March): Share stories of female entrepreneurs, highlight female leaders in your industry, or partner with a women-owned business for a collaboration.

#37 International ideas month (March): Share your favorite work or life hacks showcasing creative solutions you’ve come up with for common problems. 

#38. National Reading Month (March): Share your favorite business or self-improvement books with your audience or host a giveaway for your favorite “game-changing” read. 

March Weekly Observances:

#39. National Procrastination Week (March 2nd – 8th): Share “procrastination-busting” tips.

#40. International Women’s Week (March 8th – 14th): Share a story of inspiring women in your life/work.

#41. Global Entrepreneurship Week (March 20th – 26th): Share inspirational stories of successful small businesses you love to support.

#42. National Small Business Week (May 1st – 7th): Highlight what makes small businesses special, share customer testimonials about their experience with your business, or offer a “shop small” promotion to support local businesses in your community.

March Daily Holidays: 

#43. World Compliment Day (March 1st): Tag someone and give them a compliment. Encourage your followers to tag someone they appreciate and share a compliment in the comments.

#44. National Day of Unplugging (March 1st): Encourage followers to disconnect from technology and reconnect with the world around you.

#45. Employee Appreciation Day (March 1st): Show your employees how much they are valued/feature a photo of a happy employee.

#46. Dr. Seuss’s Birthday (March 2nd): Host a Dr. Seuss trivia challenge related to his books and characters.

#47. World Wildlife Day (March 3rd): Ask your followers a question to spark discussion: “What’s your favorite wild animal and why?”

#48. International Women’s Day (March 8th): Highlight the achievements of women in your niche or industry.

#49. National Pi Day (March 14th): Poll your audience and ask them to vote on the best pie.

#50. St. Patrick’s Day (March 17th): Share a photo of you wearing something green or your favorite St. Patrick’s Day food/drinks.

#51. Spring Equinox / First Day of Spring (March 19th): Share photos showcasing the beauty of spring in your community. Ask your followers what they’re most excited about as the days grow longer and warmer.

#52. International Happiness Day (March 20th): Feature quick and easy tips for incorporating happiness boosters into your daily routine.

#53. National Puppy Day (March 23rd): Share a photo of your dog as a puppy and invite your followers to share theirs with you too.

#54. World Storytelling Day (March 20th): Highlight a story behind your brand, a product or a service.

#55. Easter (March 31st): Extend Easter holiday greetings to those in your audience who celebrate.

Holiday Caption Template for March 

Celebrating the Power of Women this #NationalWomensHistoryMonth 🌸

This March, we shine a spotlight on the incredible women who inspire us.  

Today, we’d like to shout out [insert name of prominent female entrepreneur in your industry] who is a leading [title] that [briefly describe their achievements and contributions, e.g., “revolutionized the way we approach [area of impact]” or “built a thriving business while advocating for [cause]”].

Her [qualities – e.g. dedication and innovation] are truly inspiring! 💪✨

We believe in the power of women to lead, innovate, and create positive change.

Join us in celebrating the amazing women who shape our world and tag a woman who inspires you to share her story in the comments!

#NationalWomensHistoryMonth #WomensHistoryMonth #EmpoweringWomen #EqualityForAll #TogetherWeRise #[Industry Hashtag]

March Email Marketing Ideas

📌If you’re building your list but stuck on what you should be sending them, be sure to check out Activate Your List for 2 years of pre-written emails that guide your subscribers along their journey to become a customer. 

Inspire:

#56. Share a relatable story of a challenge you overcame in your work.
Email Subject Line: 💪 How I Crushed [challenge] like a Boss 

#57. Highlight the positive impact your business has on the community.
Email Subject Line: 🤝 Your Support is Made a Real Impact

#58. Feature your favorite business mantra and why it inspires you to keep going.
Email Subject Line: 🌟 My Go-To Motto for Making Progress

#59. Tell your audience what keeps you going when you feel like giving up.
Email Subject Line:  😩Real Talk: Sometimes I feel like giving up

#60. Share a book or list of books that shifted your mindset and inspired you.
Email Subject Line: 📚 Must-read books if you want [desired outcome]

Ask:

#61. Conduct a survey to gather feedback from your audience.
Email Subject Line:  🙏Have 30 Seconds to Take This Quick Survey? 

#62. Run a poll to gauge interest in a new product or service
Email Subject Line:  📊 Your Vote Counts! Help Us Shape Our Next Big Thing.

#63. Encourage subscribers to ask any questions they have about a niche topic
Email Subject Line:
❓This is Your Chance to Ask Me Anything!

#64. Prompt subscribers to share their challenges within your niche.
Email Subject Line:
 😓 What [Topic] Struggles Are You Facing? Let’s Solve Them!

#65. Inquire about their specific interests within your niche to tailor future content.
Email Subject Line: 🤔 Which of these [niche] topics intrigue you most

Connect:

#66. Share behind-the-scenes content showcasing a project that’s in the works.
Email Subject Line: 🤫Exclusive Sneak Peek – What’s Coming this March! 

#67. Feature a customer story & testimonial highlighting a positive experience.
Email Subject Line: 🌟 How [Customer Name] Achieved [Result] in [Timeframe]

#68. Share a relatable limiting belief that used to hold you back
Email Subject Line:💪Overcoming Self-Doubt: The Limiting Belief I Left Behind 

#69. Share the biggest mistake you made before you achieved success
Email Subject Line: 🚀 The Transformative Power of Mistakes

#70. Offer an “aha” moment that helped you get unstuck
Email Subject Line: 💡The “Aha” Moment that Changed My [niche goal] Game 

Educate:

#71. Share a valuable blog post you’ve written
Email Subject Line: 🚀 Want the fast track to [result]? My latest post will help! 

#72. Offer a free resource covering a specific topic.
Email Subject Line: 🆓 NEW! Get Your Hands on this FREE [resource]!

#73. Share your top 3 tips to overcome a common challenge your audience is facing
Email Subject Line:  💪 My Top 3 Tips for [Common Challenge]

#74. Share the steps they need to take achieve a goal
Email Subject Line:  🌟 X Steps to Achieve Your [Specific Goal]

#75. Share your top resources for a specific niche topic
Email Subject Line:  🌐 Must-Have Resources for [Niche Topic] 

Convert:

#76. Offer a limited-time discount or promotion on your products or services.
Email Subject Line:⏳ Limited-Time Offer: Save [Percentage]% on [Product/Service]!

#77. Share a blog post that addresses common objections
Email Subject Line: 🤔Is [Product/Service] Is Right For You?  

#78. Answer FAQs about your product/service
Email Subject Line:❓Why Choose [Product/Service]? All Your Questions Answered.

#79. Showcase social proof through customer testimonials and case studies
Email Subject Line:  🌟 Real Results: 3 Incredible [Niche] Success Stories 

#80. Share the story of why you developed your product or service
Email Subject Line: 🌱The Real Reason Why We Created [Product/Service] 

Evergreen:

#81. Share your #1 tip for achieving a desired result
Email Subject Line:  💰 I could charge for this advice…

#82. Segment your audience and send links to blog posts/freebies based on interest
Email Subject Line: 🎯 Just for You: Top Resources for [Niche Topic Interest]

#83. Invite your email audience to follow you on social media
Email Subject Line: 🤔 Are we friends?

#84. Promote your latest blog post
Email Subject Line: 🎉 New Post! [Title of Blog post]

#85. Offer a valuable resource like a downloadable guide or template.
Email Subject Line:📥Download the Free Ultimate [Niche Topic] Guide

Holidays:

#86. Send greetings for a specific March holiday like Easter.
Email Subject Line: 🌷 Hoppy Easter from [Company Name]! 

#87. Offer a holiday-themed promotion discount.
Email Subject Line: 🍀 Luck of the Savings: St. Patrick’s Day Discounts Inside!

#88. Invite your audience to participate in a spring-themed hashtag
Email Subject Line: Share Your Favorite Spring Photos with Us! #DiveIntoSpring 🌼

#89. Host a holiday-themed contest or giveaway.
Email Subject Line: 🎁 [Holiday] Cheer: Enter to Win [Prize]!

#90. Express your gratitude to your customers during a holiday like International Women’s Day Email Subject Line: 🌸 Celebrating YOU on International Women’s Day!

March Promotion Ideas for Your Email Campaigns:

The following are ideas for special promotions and email campaigns you can run in March to bring in a surge in sales! 

#92. Hello Spring! Flash Sale: Announce a limited-time sale centered on the theme of “spring refresh.” Encourage customers to “rejuvenate and update their lives” for the new season with relevant discounts on your offerings.

#92. “Lucky You!” St. Patrick’s Day Sale”: Leverage the festive spirit of the holiday by offering a special bundle or special discount on St. Patrick’s Day.

#93. “March Madness Sale”: Capitalize on the excitement surrounding March Madness, a popular college basketball tournament in the United States. Adapt the “madness” aspect to your deal or discount. 

#94. “March into Savings”: Use a play on the word “March” to tie into a promotion for the month. Example: “March into savings with 20% off your first purchase this month!”

#95. “Happy Day Sale” (International Day of Happiness – March 20th): Celebrate International Day of Happiness by promoting a deal that will make your customers happy! 

📌If you want to generate sales from your list month after month, check out the Seasonal Sales Promo Builder It’s a system of 160 pre-written sales emails that work together to build email promotional campaigns that drive sales whenever you need them. 

Bonus Marketing Ideas to Try in March

#96. Create a meme by combining a funny or relatable image with a clever caption to capture attention and entertain your audience.

#97. Run a “caption this” social media contest: Spark audience engagement by posting a fun or quirky image related to your brand and encouraging followers to participate with a caption. Offer a small prize or discount for the most creative entry.

#98. Give a personal tour: Offer a behind-the-scenes look at your workspace or office through social media videos or live streams. This fosters a sense of connection with your audience and allows them to see the human side of your brand.

#99. Go live: Host an “Ask Me Anything” session on Instagram Live or Facebook Live to connect with your audience in real-time. Answer their questions, share insights, and build relationships.

#100. Donate to charity: Partner with a cause relevant to your brand and donate a portion of your proceeds or offer customers the option to donate at checkout. This builds goodwill and connects with socially conscious consumers.

#101. Check out some of our most popular free marketing resources before you go to help you conquer your marketing in March! 👇

Huge Marketing Opportunities Await This March!

March offers marketers lots of opportunities to connect with customers and boost brand awareness. With just a bit of creativity, you can tailor your marketing campaigns to every occasion, from St. Patrick’s Day celebrations to quirky national days like National Day of Unplugging.

Take advantage of awareness days like International Women’s Day to demonstrate your commitment to social responsibility, and mark social media holidays on your calendar because they’re a great time to introduce new products and services.

Social media platforms are your playground throughout March. Run contests, share motivational quotes, and offer sneak peeks at new products. 

Email marketing is another powerful tool. Encourage subscriptions with special offers for signing up during, for example, the first full week of March.

Remember, the best ways to capture your audience’s attention are to be creative, have fun, and offer value. All you need is a little planning and these 100+ marketing ideas for March! 

If you haven’t already, be sure to download our FREE content planner!

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First, the bad news: If you’re thinking about using ChatGPT to generate social media posts so you can copy and paste them into Instagram and call it good, trust me when I say you’re setting yourself up for massive frustration – not only with ChatGPT, but with your results on social media.

The truth is, as of yet there is no “magic prompt” out there that can make this process truly plug-and-play. 

Now don’t get me wrong, ChatGPT is a powerful tool and using it is a game changer that can help you create amazing content faster and easier, but most people are using it in a way that yields less-than-desirable results…

Using ChatGPT to Create Content the Hard Way

The problem with expecting it to “do your homework for you” is that your target audience can spot ChatGPT-generated content a mile away by now. 

Studies have shown that humans can predictably detect ai-generated content more than half of the time and while ChatGTP generates human-like text, it’s not authentically human. There’s just a little something-something missing that it isn’t able to capture yet and it’s why ai-detection tools can tell you whether your content is human text.

At the very least, you’ll want to spend time putting your captions into your own tone of voice when using it for something your audience will read like an instagram caption.

Even more important: AI tools aren’t responsible for your social media strategy. It’s still up to you to know why you’re posting this or that and how it relates to your customer’s journey. ChatGPT can only follow your instructions and if you’re not careful, you might wind up creating content that doesn’t support your business goals.

Most small business owners can’t afford the luxury of hiring a social media manager to figure all of that out for them, so if you’re creating your own content, save yourself a lot of trial and error by following best practices using a content plan that’s already laid out for you in a social media content calendar like this one. 

It’s when you know which types of social media posts you need in order to guide people from “just browsing” to buying that creating content for social media starts to really pay off. 

But ChatGPT doesn’t consider any of those things when you’re just prompting it to create a social media post for you. It’s like throwing spaghetti on a wall and hoping something sticks. 

And even with the best social media prompts (I think I’ve tried them all by now!), ChatGPT can easily go down bizarre rabbit holes and waste tons of your time before failing to deliver what you need. 

If after a ChatGPT session you feel like it would have been faster/easier/better to write it from scratch, it’s a bit of a false economy.

Now the good news…

What we’re going to do today is take a bit of an unconventional approach to using ChatGPT to level up your social media game by using a strategy most social media marketers aren’t telling you about…

This is a chat gpt technique we’ve been using consistently for the better part of a year with predictable, time-saving, and quality results.

We’re talking “WOW, this is so much better than I expected!” results. 

So for now, forget about finding a specific chat gpt prompt that’ll “finally work” and take a look at how we’re… 

#1 Use ChatGPT in combination with Caption Templates

If you’re looking to speed up content creation for social media (and who isn’t!), the biggest secret is to never start from a blank page. 

It’s that blank page of doom that really gets you when you sit down to create content – trying to come up with an idea out of thin air and then finding the right words to express it … 

Before you know it, half your morning is already over. 

Caption templates, on the other hand, are a starting place. They help you leapfrog over that uncomfortable beginning and get right into the process.

Specifically, caption templates that are written by humans who

  1. Understand the customer journey and what you need to be sharing
  2. Know how to properly structure a post so it keeps your audience’s attention, and
  3. Prompt you to share insights and stories your audience needs to hear

This not only saves you time, but it helps you to get results from your social media content. 

Sure, you still have a bit of manual work to do to adapt them for your niche, but this is where ChatGPT really shines. Caption templates can be used as ChatGPT templates

By providing ChatGPT with a caption template instead of a prompt, you’re less likely to get results that sound like a robot – requiring you to either edit the heck out of them or spend a bunch of time fighting with ChatGPT to get it to sound like something you’d say.   

Together, caption templates and ChatGPT are a powerful combination!  

Think of it this way… 

ChatGPT is a helping hand for taking human-written templates and turning them into engaging posts that are relevant for your niche topics and unique-to-you.


By the way, you can get 885 human-written caption templates inside the Content Calendar System all planned out with the perfect mix of content all businesses need to be sharing for 2 full years and for one low lifetime price.


How to use ChatGPT with Caption Templates

The prompts you’ll need to execute this method works in three steps:

STEP 1: First, provide ChatGPT with the caption template and then ask it what it needs to know (about you, your topic, your business, your audience, etc.) in order to customize it for your niche.

STEP 2: Answer its questions and provide it with relevant information.  Skip over anything that’s not relevant or if you’re struggling to provide an answer. Don’t worry about grammar or perfection.

STEP 3: ChatGPT will then generate a customized caption for you that will work for your specific niche and all you need to do from there is tweak it and post it to social media. 

Let’s do an example from the Content Calendar System so you can see this in action! We’ll use this caption from the “Connect” bucket: 

Copy & Paste Caption Template

What if I told you I never tried to be an expert in [topic], just a good problem solver? And because I love to learn everything I can about [topic], it just so happens I’ve become pretty good at [helping people achieve X outcome].The first time I realized that was when [share how you discovered you were an expert]. If you have any questions about [topic], I’ll be here.

The words in bolded brackets are your writing prompts where you fill in information relevant to your niche. But ChatGPT is going to help us with that!

We’ll use this prompt:

ChatGPT Caption Template Customization Prompt #1

I need to customize this instagram caption template for my niche. What do you need to know/what questions do you need to ask me in order for you to be able to help me write it? [paste CCS caption template]

Now you’ll answer its questions and it will customize the caption template for you.

The reason why this is so helpful is that rather than prompting ChatGPT, you’re giving it a starting point so it can prompt you to provide it what it needs to make a social media post that’s relevant for your brand. 

The cool thing is, the more you do this, the easier and faster it will get if you store your responses in a “seed text document” for future chat sessions. (We’re going to go into more details on this in the next section so stay tuned.) 

Back to the example… 

Let’s say you’re in the fitness and nutrition niche and your responses to ChatGPT’s questions look like this: 

  • Niche/Topic: Fitness and Nutrition
  • Outcome: Helping people achieve their weight loss goals and lead a healthier lifestyle.
  • Personal Story: “The first time I realized I was an expert at helping people achieve their weight loss goals was when I lost 50 pounds myself. I experienced firsthand the challenges and triumphs, and I knew I could use my experience to guide others.”
  • Keywords: Weight loss, healthy living, fitness
  • Tone/Style: Motivational and supportive
  • Call to Action: “If you’re on your own weight loss journey and have questions or need guidance, feel free to reach out. I’m here to help you achieve your goals!”
  • Highlight: Your love for healthy cooking, workout routines, and nutrition tips.

Let’s paste those into ChatGPT and take a look at the resulting caption: 

Pretty cool, right? It sounds human rather than stiff and robotic and your caption template is adapted without you needing to even come up with creative ideas for what to say.

And, it’s following a proven content strategy. “Connect” content is one of the six buckets all small businesses need to be sharing and includes personal stories your audience needs to hear in order to build up your know/like/trust factor (that leads to sales). 

Further reading: For more information about the other types of content you need, check out our Using Content Pillars for Social Media post.

If it’s not 100% perfect at this point, keep in mind this entire process takes only a few seconds. The result is predictably a pretty solid rough draft and tweaking it is much faster than starting with the blank page of doom! 

Now let’s do something completely different and use as our example a product-based business… 

  • Niche/Topic: Eco-friendly and sustainable home products
  • Outcome: Helping people transition to a more sustainable and eco-friendly lifestyle by offering a range of products that reduce environmental impact and promote green living.
  • Personal Story: “My journey to becoming an expert in sustainable home products started when I noticed the overwhelming amount of plastic waste in our daily lives. I felt a strong urge to make a difference, and that led me to source and create products that could help others reduce their ecological footprint.”
  • Keywords: Eco-friendly, sustainable, green living
  • Tone/Style: Professional and educational, focusing on the importance of sustainability.
  • Call to Action: “Explore our range of eco-friendly home products to take the first step towards a greener lifestyle. Visit our website for more information and to make a positive impact on the environment.”
  • Highlight: The range of products, their eco-friendly features, and the commitment to a more sustainable future.

As a reminder, we’re on step 2 so we just need to submit these responses to ChatGPT… 

Two completely different niches, two completely different results. Isn’t that awesome?

Before we move on: Notice that it added some relevant hashtags there at the end of the post. Be advised that ChatGPT doesn’t do a very good job at hashtags despite what it may tell you, so you always want to look them up by searching for them on Instagram to see if there’s an audience for those hashtags. Chances are you’ll want to swap them out or add your own. 

Further reading: You can get more free copy and paste captions just like this over in this blog post if you want to give this “1, 2, 3 method” a try today! 

Tweaking your final caption and making it “yours”

At this point you might be wondering if it’s okay to have a social media post that sounds similar to someone else’s post… I wondered about that too in the beginning, but I’ve been using the Content Calendar System caption templates for 2 years now and our social media content consistently generates engagement, leads, and sales. 

First, the chances that anyone will notice a similarity are astronomical.

Secondly, remember that the entire point of this exercise is to help you stop wasting time spinning your wheels feeling stuck on what to post and what to say. Editing and tweaking is exponentially faster than writing from scratch and you can do that to your heart’s delight.

You can even use a tool like WordTune to help you create variations for your draft captions. ChatGTP is terrible at fine-tuning and it starts to lose the plot, but AI tools like WordTune are designed to help you perfect your copy one line or one paragraph at a time. 

Use ChatGPT to generate topic ideas

There’s one more prompt you’ll need in your toolkit for those times when ChatGPT asks you to provide a particular topic before it can adapt your caption template. What if you don’t have a topic? 

In this scenario you’re going to use ChatGPT to help you generate relevant content ideas for your post!

ChatGPT Caption Template Customization Prompt #2. 

I need some ideas for how to customize this social media caption template for my niche, what do you need to know to help me create a list of possible topics? [paste CCS caption template]

This time let’s use an example prompt from the “EDUCATE” bucket…

ChatGPT Caption Template Customization Prompt #2

Sometimes the truth is hard to hear. 👀 Achieving [goal] doesn’t happen by magic. It takes hard work and results don’t happen overnight. They’re a product of pushing yourself every single day. 💪 So what exactly does it take to do [goal]? Hint: it’s all about your mindset. 🙌 [Insert three shifts they can make]. Remember, I’m here to help you see it through! 🌟

This time I’m feeling lazy so I’m not even going to answer all the possible questions, I’m just going to tell it about our niche and our target customer and see what happens… 

In this scenario, it generated 5 unique ideas I can use as “hooks” I can use to customize the caption template that are appropriate for my niche and target customer. 

A lot of the time, that’s all I need and then I’m off to the races and can quickly finish customizing the caption template. Or, we can prompt ChatGPT to finish it for us…

I’m happy with its suggestions, so what I would do at this point is just copy and paste it into a Google doc or my social media scheduler and tweak it so it sounds like me… and that’s it!

Easy as 1, 2, 3!

Hopefully these examples give you a glimpse of how much smoother the process goes when you’re using caption templates with ChatGPT instead of taking your chances with random prompts. 

You may still need to tweak your final caption in your own writing style for best results, but you would need far more editing if you weren’t using human-written templates as a starting place. 

The final result sounds authentic, and it’s unique to you because you’re directing the substance of the post, but you’ll avoid sounding like you’re just posting generic ai-generated content.  

Now let’s set you up to streamline your workflow even more and circle back to the “seed text document” technique I mentioned earlier… 

#2 Keep a Seed Text Document for a Super Fast ChatGPT Workflow 

As I mentioned earlier, the above process will go faster the more you do it if you store your responses to ChatGPT’s questions in a seed text document. So let’s start by defining…

What is a Seed Text Document?

A seed text document contains text snippets about your brand, your target audience, content guidelines, the topics you stay focused on, the products and services you sell and so on. 

This information can be copied and pasted into ChatGPT to quickly train it on the information it needs in order to help you create content that’s relevant to your business. Think of it like a creative brief that AI can use to produce content tailored to meet the unique voice and needs of your brand.

Why you should maintain a seed text document if you use ChatGTP for content creation:

Consistency: The seed text document helps you articulate your brand’s voice, tone, and values so all content aligns with your brand identity across all social media platforms.

Efficiency: Storing your brand information and audience insights in a seed text document enables ChatGPT to quickly generate content without the need for repeated explanations or references.

Targeted Content: By storing demographics, interests, and pain points in your seed text document, ChatGPT can create content that resonates with your target audience, leading to higher engagement and conversions.

What goes in a Seed Text Document?

This is the part where you may start to groan because it feels like homework (or maybe that’s just me?). But you don’t have to do this all at once! 

The important thing is to have a document handy so you can store snippets of text that you know you’ll need to repeat again when using ChatGPT.

Before we get into the nitty gritty, grab our free Seed Text Document Template here. 

Information about Your Niche: You’ll want to describe your business generally – what you sell, who you sell to, what industry you’re in, etc.

Brand Guidelines: You’ll also want to store things like your brand’s mission, values, unique selling points, your brand’s personality, and brand voice.

Audience Insights: Things like demographics, interests, problems, limiting beliefs and objections your audience has. The better you understand your audience, the more compelling and relatable your content will be.

Content Guidelines: Specify any content guidelines you have. For instance, if you have a list of keywords you’d like to include in your posts, or specific topics you focus on, include them in your seed text document. 

Previous Successful Content: If you have existing content that has performed well on social media, include examples in your seed text document. This can help ChatGPT understand the style and tone of content that resonates with your audience.

And here’s something cool: you can use ChatGPT to help you create these snippets of text! It can take your rough thoughts and polish them up and even help you get clarity about your brand. 

Nobody but you and ChatGPT is going to see this stuff so it doesn’t need to be perfect. This is an “organic document” that will grow and become more useful over time as you add more things to it. 

Now you’ve got a pretty solid method for creating authentic, human-sounding content and a way to make the process lightening fast!

That’s a wrap!

Now you have a way to use ChatGPT to create social media content faster and easier without sounding like everyone else copying & pasting directly from ChatGPT.

With the help of ChatGPT and caption templates, you can create effective posts for all the various social media platforms to attract potential customers and reach a wider audience. In this post we’ve focused on Instagram posts because that’s our social media “home base,” but we also repurpose them as  Facebook posts and schedule them at the same time using Metricool. (affiliate link)

And you can bet your bottom dollar you’ll be able to work just as fast but with a better outcome!

We’re all just learning the ropes incorporating ChatGPT in our workflow, but I hope this has inspired you to think outside the box to find better ways to use ChatGPT to enhance social media presence – authentically and strategically.

While ChatGPT may not be “quite there yet” in terms of automatically generating the perfect social media posts, it’s still an incredibly valuable tool you can use for various tasks to help you make your content creation process much easier and more effective. 

And that it’s possible to use content “helpers” like caption templates and AI together to create original content that sounds like you and helps you get your brand message out there.

I wish you much success with your social media efforts! Before you go, be sure to check out our copy & paste caption templates to test drive the this technique today, and grab a copy of our ChatGPT Seed Text Template below.

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Have you ever stared at a blank screen for hours, wondering what to post on social media? Or struggled to come up with great Instagram captions in order to get more engagement and attract customers for your small business? 

If so, then you’ve come to the right place! Because today we’re going to hook you up with the best Instagram captions that work for any small business – just copy and paste them into the ol’ Instagram app and hit publish! 

These are totally plug-and-play and take only a few minutes to customize to create perfect instagram posts for your ideal audience.


By the way, these captions are straight out of our signature content program, the Content Calendar System where we’ve planned out two years of content with daily copy and paste caption templates just like the ones we’re about to share with you! 

The best part is that there’s nothing random about these captions, they’re different from those generic lists of content ideas where you have to sort through tons of ideas trying to figure out why you should be sharing this or that and how it’s going to help you build your business. 

Good instagram captions always start with strategy, and that’s why the following caption templates are sorted into our “6-Bucket content system.” 

Each bucket plays a role in helping you guide your audience through the buyer journey (total internet stranger all the way to customer!) and the most important thing to keep in mind is you need to share a variety of different types of Instagram posts.

These 6 content buckets represent the types of content that every business needs to share because they work together to reach people at all stages of awareness. They are:

  1. INSPIRE: Aspirational post captions to encourage likes and shares and helps you get more reach 
  2. ASK: Engaging questions that encourage instagram comments
  3. CONNECT: Stories that build your know/like/trust factor (that leads to sales!) 
  4. EDUCATE: Authority-building posts that build trust and credibility around niche topics
  5. EVERGREEN: Timeless content you need to share on a recurring basis to attract customers
  6. CONVERT: Information about your products and services and encourage people to take action

When you think of it like a timeline and how your audience is experiencing your content, it looks something like this… 

I’ve organized the following copy & paste caption templates into these six buckets so not only can you create the perfect Instagram caption for your small business TODAY, as you read through these different sections you’ll begin to see this system in action so you’re always creating the best IG captions in order increase your engagement, build your following, and generate leads and sales. 

For each of the six buckets I’ll be sharing three captions you can copy and paste and use for your own Instagram account beginning with the first bucket – INSPIRE.

Content Bucket #1: INSPIRE


WHAT IT IS AND WHY YOU NEED TO SHARE ‘INSPIRE’ CONTENT

People come to social media to get inspired, so this is a fun one! This bucket is where you can share beautiful photos and inspirational Instagram quotes paired with cool captions that inspire and motivate your audience. 

We all need pep talks to build our confidence and keep going, and this type of content gets people commenting and liking your posts, which the algorithms love becauae engagement is a signal that people like your content.

You can even repurpose these inspirational quotes as engaging an Instagram story – just customize your graphic to the right size using a tool like Canva. 

Copy & Paste Caption Template #1 – You Are Limitless

Imagine no limitations on what you can be, have, or do.’ – Brian Tracy. Don’t wait for someone or something to hand your dream to you or give you permission.Instead, look in the mirror and give yourself permission. Ask yourself what it’s going to take to be successful. You have all the answers you need. You are limitless!

Copy & Paste Caption Template #2 – Forget Your Phone

3 REASONS TO FORGET YOUR PHONE MORE OFTEN:  1) You’ll feel better when you’re unplugged.2) Phones take you away from real life and your environment. 3) You’ll create more connections with people in the outdoors, which we all need. When was the last time you completely forgot to look at your phone?

Copy & Paste Caption Template #3 – Good Things Come to Those Who Work

No dream is too big or unattainable. No problem is too big that can’t be solved. You have the power and are the only one standing in the way of you reaching your dreams.
That means you have limitless potential. Whatever you want to create in your life, you can do it. Just make sure you start SOON!!

Pro-tip! Use relevant hashtags strategically to increase the discoverability of your posts and reach a wider audience such as #MotivationMonday and #businessinspiration

That’s all we have from the Inspire bucket today! But there are lots more content ideas like these in our Content Calendar System.

Content Bucket #2: ASK

WHAT IT IS AND WHY YOU NEED TO SHARE ‘ASK’ CONTENT

The second content bucket I am sharing today is called Ask. Think of content that comes from the Ask bucket as “icebreaker content”. This is where you’re going to be asking your audience questions and getting them to engage with you and interact with your posts.  The beautiful thing about “ask” captions is that engagement and interaction show algorithms that people love your content – so they’re going to show it to more people.

The first piece of content is an icebreaker question about good habits. Just copy and paste the following template into a social media of choice like Facebook or Instagram – something that doesn’t have a character limit like Twitter. Don’t forget to insert your own comment into the brackets!

Copy & Paste Caption Template #4 – Good habits

Quick question for you guys… What good habits have you been slacking on lately? No judgments here, it happens! Maybe you’ve been procrastinating, making excuses, or just plain not doing what you should be doing. I hear you! I used [to positive habit you’ve let go]. This week, I’m getting back to it! Let me know in the comments what you want to get back to. I’m here to cheer you on and help you do it!

The second idea in this set of social media content ideas for small businesses is about the comfort zone. Another icebreaker for easy engagement!

Copy & Paste Caption Template #5 – Comfort Zone

The last time I stepped out of my comfort zone was…[describe what you did, how you felt, and a lesson you learned that stuck with you]. Is it time to step out of your comfort zone again? Remember, if it doesn’t scare you – you won’t grow! What’s one thing you know would change everything if you just DID IT?!!

The third idea encourages followers to look back at last year. People love to reminisce, and nostalgia is powerful. Ask your followers what they were doing a year ago at this time, and share the same information yourself!

Copy & Paste Caption Template #6 – A Look Back to Yesteryear

WOW, can you believe how FAST time flies? Just last year, I was [describe what you were doing related to your niche]. Now I’m [share what’s changed and why you’re grateful]. Everything is possible when you put in the work! What’s changed for you this year?

Pro-tip! Don’t forget to use emojis to help you set the tone of your brand voice and break up your Instagram text with visuals.

That’s content bucket number two!

Content Bucket #3: CONNECT

WHAT IT IS AND WHY YOU NEED TO SHARE ‘CONNECT’ CONTENT

That leads us right to bucket number three – Connect. This is where great captions will build your know/like/trust factor because you’re relating to them as a real human being with flaws and struggles. You’re sharing your goals and your journey, creating a network of good friends on social media who relate to your experiences.

When you share from the Connect bucket, you’re essentially warming people up to you and your business.The best thing about these is they’re equally perfect for people in your audience who are completely unaware of you as well as your best friends and brand loyal customers too — we all love relatable stories! 

Copy & Paste Caption Template #7 – Shout out to Followers

Thank you for being here. We are [X days, months, years, and x amount of followers] strong. Thanks for making the connection!I truly think it’s wonderful that we can connect and grow and learn from each other. And I hope that my feed can bring you a smile or some inspo as I share my [life and journey/tips and stories] with you!

Copy & Paste Caption Template #8 – Expert in my Niche

What if I told you I never tried to be an expert in [topic], just a good problem solver? And because I love to learn everything I can about [topic], it just so happens I’ve become pretty good at [helping people achieve X outcome].The first time I realized that was when [share how you discovered you were an expert]. If you have any questions about [topic], I’ll be here.

Copy & Paste Caption Template #9 – Flaws

Most people don’t know this about me, but I am secretly [share a flaw or weakness you have]. And I used to hate that about myself! But you know what? I think that’s been the secret to my success. [Share why your flaws helped you get where you are today]. What’s your secret flaw that most people don’t know about? If you need help turning it into a superpower, I’m here.

Connecting with your audience means you’re building a strong following of Instagram followers. Building your know/like/trust factor with content from the Connect bucket is an important part of building customer relationships – which can also improve customer retention. 

Pro-tip! When copying and pasting your captions into Instagram, don’t forget to use line breaks. Whether you’re sharing heartfelt stories or sassy Instagram captions, line breaks help maintain a clean and visually appealing format. To add a line break on most social media platforms, simply press the ‘Return’ or ‘Enter’ key twice.

Bucket #4: EDUCATE

WHAT IT IS AND WHY YOU NEED TO SHARE ‘EDUCATE’ CONTENT

The next bucket is bucket number 4, and that’s Educate. This is teaching content. It’s where you’re helping your audience solve a problem or take the next step with something they’re struggling with. And in the process, you’re really sharing your expertise and becoming a go-to resource in your niche, which is continuing to warm them up to your business and what you do. 

Copy & Paste Caption Template #10 – A Better Way to Achieve A Specific Result

Let’s talk about [topic]. 🙄 Many people believe the only way to [achieve X outcome] is to [insert a common approach].But they’re completely wrong. Here’s why: 👆 [Insert three reasons]. For years now, I’ve been [getting the result they want] by [insert your unique strategy]. And guess what? You can too!Ask me about it in the comments. 💬

Copy & Paste Caption Template #11 – 3 Easy Habits to Achieve X

Easy everyday habits you can foster right now 👏 We all want to achieve [ niche topic ], right? Well, here’s the secret – all it takes is a complete switch of your daily habits! For me, these habits were the crucial stepping stones I needed to find success today: 🌟 [ Habit #1 ] 🌟 [ Habit #2 ] 🌟 [ Habit #3 ] To quote Aristotle, “We are what we repeatedly do. Excellence, then, is not an act, but a habit.” Are you ready to switch up your daily routine? 👀

Copy & Paste Caption Template #12 – Accountability

Sometimes the truth is hard to hear. 👀 Achieving [goal] doesn’t happen by magic. It takes hard work and results don’t happen overnight. They’re a product of pushing yourself every single day. 💪 So what exactly does it take to do [goal]? Hint: it’s all about your mindset. 🙌 [Insert three shifts they can make]. Remember, I’m here to help you see it through! 🌟

Sharing from the Educate bucket also builds your authority on your chosen topic, positioning yourself as an expert in your niche and building trust factor. Keep in mind that visual content aids in understanding so try to find ways to incorporate infographics, charts, and captivating Instagram photos to help convey educational information effectively.

Pro-tip! With educate posts, add bullet points to list ideas or steps to help break up your copy and make it more visual so it’s easy to skim and scan.

Content Bucket #5: EVERGREEN

WHAT IT IS AND WHY YOU NEED TO SHARE ‘EVERGREEN’ CONTENT

Evergreen is recurring content – which is content that you can share at any time. This content is meant to drive traffic to your website, your blog posts, your freebies, videos, and anything that you’re posting elsewhere. 

You can also share your favorite caption from the past as part of your Evergreen content strategy to keep your audience engaged and get more exposure on content you’ve already created. 

Plus, you can share any weekly insights, or those “aha!” moments you have along the way…reintroduce yourself to your community. 

Essentially, what you’re doing is staying connected to your audience by sharing small moments along the way, week to week, month to month.

Copy & Paste Caption Template #13 – Milestones

Woo! I did it. Been working hard on [X], and I’m finally starting to see results![Share your win] Time to check in on your [niche topic] goals!Are you powering through, or have you been slipping lately? DM me if you need help getting [the thing they want to achieve] back on track!

Copy & Paste Caption Template #14 – Favorite Tools and Resources

There are so many tools out there to help with [topic]. And it’s super easy to feel overwhelmed! So I thought I’d share my current must-haves that I’m using all the time and recommending to my customers: [Share 3-5 tools you use and why.]What tools are you using every day? Remember, start slow… you don’t need a gazillion tools, just the right ones!

Copy & Paste Caption Template #15 – Re-introduce Yourself

It’s time we got to know each other, don’t you think? 👋 I see a lot of lovely new faces here lately. So, allow me to reintroduce myself: My name is [ Name ] and I [ insert job mission – e.g., help clients supercharge their business with powerful copywriting ]. 😁 As much as [ niche ] is my passion, it’s not what I do 24/7. In my spare time, you’ll find me: ✨ [ Activity #1 – e.g., hanging with friends and family ]. [ expand – e.g., this helps me to relax and recharge ]. ✨ [ Activity #2 – attending gym classes ]. [ expand ]. ✨ [ Activity #3 – visiting the theater ]. [ expand ]. Tell me about you in the comments below and let’s connect 🤩💭

Bucket #6: CONVERT

WHAT IT IS AND WHY YOU NEED TO SHARE ‘CONVERT’ CONTENT

That brings us right to bucket number 6, which is Convert. This is your promotional content. By now, you have loads of other kinds of posts. They’re working hard to grow your account, build that relationship with your followers, and help them make some quick wins. You definitely want to throw promotional content in the mix so they know what you offer. 

It’s easy to assume that our followers already know what we offer, but chances are that they don’t – especially if you’re not using this type of post often. This type of content makes them aware of your products and services and what you have to offer and helps you generate those leads and sales. 

Copy & Paste Caption Template #16 – Here’s How I Can Help

Do you have a plan for [achieving X]? You need a strategy fast! One that will help you get all the way to [a huge milestone]. How relieved would you feel knowing you had a [step-by-step roadmap]? In my program, you’ll get [explain your offer, what’s included, and what it will help them do]. Link in bio to learn more.

Copy & Paste Caption Template #17 – Customer Testimonial

Nothing makes me happier than seeing messages like this from my amazing [product or service name] customers… “[Insert your best testimonial]” High five, [@name]! You made my day.☀️ P.S. – Want to know how you can get results like this too? Head over to my website for more info. Website.com

Copy & Paste Caption Template #18 – Getting out of Your Comfort Zone

What if we all step out of our comfort zone and do something really different that could alter the way we approach life/business? ⁠ ⁠ If you want to [reach X goal, do this]. ⁠ If you want to [reach Y goal, do this]. ⁠ ⁠ If you want to [achieve a really big outcome that you provide], send me a DM. ⁠ The best time to make your dreams come true is today. You may not reach the stars in a day but you’ll be one step closer to them. Heck, you may get close enough to see them sparkle!


We share loads more Promotional social media content ideas in our Content Calendar System – you should check it out! It’s important to share from a mixture of all the buckets in order to have a really well-rounded content strategy.


That’s it for the 6 buckets! These templates will make it easy for you to copy Instagram captions that align with your content strategy and engage your audience effectively.

Caption All Your Social Media Posts Using the 6-Bucket Strategy

So far, I’ve shared 18 expanded content ideas with copy and paste caption templates. If there’s anything you take away from this post, I hope you can see the strategy that’s really baked into these ideas by filling up each of the buckets you need to grow your business on social media. 

These 6 Content Buckets are designed to correspond with all phases of the customer journey and guide your audience through different stages of awareness…

By following the 6-bucket strategy, not only are you growing your following and attracting your audience, but you’re warming them up to your business and guiding them on a journey to become a customer

The journey begins with content designed to attract your audience and boost engagement.

Then, you’re bringing them a little bit deeper: connecting with them on a personal level and earning their trust by sharing your expertise.

Taking them further on the journey, you’ll invite them to take action in order to convert your followers into leads and customers. Rather than coming across as “salesy,” it will feel completely natural and authentic — you’re comfortable and relaxed and just letting them know how you can help, who you’ve helped before, and what you have to offer. 

With your Evergreen content, you’re continuing to build a relationship, sharing your new ideas, new discoveries, and new content that you’ve created. You’re driving traffic to your business and essentially keeping everything you’ve built thus far going and growing!

Having ideas at your fingertips and copy and paste captions will save you massive amounts of time, but just make sure you’re using the 6-bucket content strategy I shared with you today to make sure your social media posts attract the right audience to your content, warm them up to your business, and close the sale. 

The other thing I hope you’re taking away from this post is that consistency is key on social media. Just like anything else, you have to show up regularly to get those results. 

If you find that difficult, you’re not the only one! Tons of small business owners are regularly staring at their phones, wondering what to post on Instagram or what to post on Facebook. 

The easiest way to skip over being stuck on what to post is to have a plan with simple steps to follow ready in advance…

You need content ideas just like this, pre-planned, ready to go, and a way to quickly pull together your content for the entire month in just a few hours so when you’re ready to create your Instagram content, all you need to do is open Instagram and use the ideas you’ve prepared.

I have good news – that’s exactly what’s inside our Content Calendar System.

The Content Calendar System (CCS)

CCS is a great way to show up regularly every day without stress and without overwhelm because you’ll have loads more ideas and captions just like this already planned out for you in a two-year content calendar. 

Rather than taking your chances with an AI-powered Instagram caption generator or pulling from a random list of ideas you find online, CCS is a proven system used by thousands of small businesses just like yours to get results on social media.

You’ll be able to use our daily templates to create new Instagram captions for your posts following the same 6-bucket content strategy we’ve shared with you today. 

All you have to do is grab your caption, tweak it, grab your graphic, and post it. So you’re literally done and done! Never rack your brain for Instagram content ideas again…just shake up your strategy with CCS! 

We really want to save you time and stress creating content so you can show up confidently and super excited about what you’re sharing. 

Remember, the only thing stopping people from showing up on social media the way they want is lack of confidence in their strategy and lack of time. The Content Calendar System solves both. Don’t forget to check it out!

As always, thank you so much for reading, and I will see you next time!

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Are you curious about how to use content pillars to create social media content but not sure how to get started? You’ve come to the right place! In this illustrated, step-by-step guide, you’ll learn everything you need to know about:

  • What they are
  • Why you need them if you want results with content marketing
  • How to figure out what yours should be so you can attract your dream customers into your audience
  • How to use them to create content for social media more effortlessly, and
  • How to streamline your content creation process and save tons of time

Not only that, I’m also going to show you how they fit into your larger content strategy and how to easily plan your content so you can stay consistent with less stress. 

By the time you’re done reading, you’ll have a roadmap for always knowing what to post and when to post it in order to grow your social media presence. 

Sound good? 

Before we get too far, be sure to download the free Content Planning Template so you can put all the steps you’re about to learn into action.

First thing’s first: 

What are Content Pillars?

Content pillars are the main topics or themes that all of your content can be sorted into. 

These themes connect your content to your business goals and make life easier by providing a framework for everything you share so you can attract your ideal audience, earn their trust, and guide them toward becoming a customer.  

The biggest benefit of all? Time savings. The average small business owner spends hours each week stuck on the question, “what should I be posting?” because they’re not following a content pillar plan like the one I’m about to show you. 

A general rule of thumb is that you want to narrow the topics you post about down to 3-5 broad topic categories to make sure your brand message is focused and your audience knows exactly what to expect when they follow you. 

Each of your 3-5 content pillars should represent a topic theme that’s…

  1. Relevant to your brand and the products and services you sell
  2. Relevant to your ideal audience

They can have infinite subtopics and specific topics, but they all must relate to the pillar topics. 

We’re going to go over the steps to determine your own content pillars shortly, but first it’ll be helpful to see where you’re headed. So let’s kick things off by taking a look at what content pillars look like in practice with some examples… 

Social Media Content Pillar Examples 

The easiest way to determine your content pillars is to just start brainstorming topics that relate to what you sell, or what you want to sell, and the things your ideal customers might have questions about. 

Say you’re a digital product and course creator that helps small businesses with digital marketing. The topics you come up with might look like this… 

A picture of topics written on a piece of paper as part of the brainstorming process to create content pillars

Once you’ve brainstormed your list of topics, you want to start grouping them together in common themes or “clusters.” It may take some shuffling around, but eventually you should be able to put them all under 3-5 broad topic categories.

(If you come up with 3 that’s perfect, don’t strain yourself trying to get to 5. The more you niche down, the simpler it will be to manage. But if you need 4 pillars or 5 that’s perfectly fine too.)

In this example, those main pillars might look something like this…

Illustration of topic clusters forming content pillars

For this business (which happens to be ours!), each pillar relates to the things we sell and topics our ideal customers are interested in (as they relate to what we sell).   

That said, this does NOT mean that you should constantly talk about your products and services in your content. Instead, you want to create content that builds brand awareness and trust around the topics that relate to your offerings. 

That way, you’ll fill up your audience with people who are most likely to eventually make a purchase. 

Since we have multiple product lines, our approach is to focus on one pillar at a time in our content depending on what we’re promoting during that particular time period. 

This makes it easier to batch create content for social media posts, emails, blog posts, and videos because we’re immersed in one topic area at a time. 

Notice that each of our pillars is broad enough so we can include multiple subtopics. 

From those subtopics, we have the flexibility to break them down into an infinite number of tips, personal stories, case studies, how-to guides, industry news updates, and so on and still maintain a cohesive brand story (who we help and how we help them).  

Just for fun, I thought I’d show you a few more… 

Content Pillar Examples for Different Niches

Let’s explore examples of content pillar topics for various niches to give you inspiration for your own business… 

An illustration of different possible content pillars for different niches

These topics are just fictional examples to get your creative juices flowing. If you see your niche here, your pillars might look completely different and that’s okay! Your pillars are unique to your business. 

Now let’s take a look at how your pillars will fit into your larger social media content strategy, because this is a key point a lot of marketing gurus fail to point out…  

👉If you want to attract customers and generate leads and sales with your content, having content pillars alone is not enough. You also need to consider the types of content you need for people in your audience who are at different stages of awareness. 

Content Pillars As Part of Your Larger Social Media Content Strategy

I want to zoom out and give you the big picture of creating an effective social media strategy because this is the part that can get confusing depending on who you listen to. 

Content marketers teach the concept of “content pillars” in two different ways:

1) As the 3-5 topic themes you stay focused on 

OR… 

2) The types of content you need to be sharing (e.g. personal stories, educational tips, inspirational quotes, etc).

If you landed on this post because you were curious about which one you need, we’re about to clear this up for good!

Content Pillars vs Types of Content

A lot of unnecessary confusion is created when words like “content pillars” and “content buckets” and “content types” are used interchangeably – it gives the impression there’s something complicated about this or even some controversy (there’s not). 

It’s actually very simple! 

Forget about all the social media marketing lingo for just a second… 

What’s important to understand is that there are 2 main components of a social media content strategy, and in plain language they are:

  1. 3-5 broad topic areas you’ll stay focused on so people understand what you’re about and so you attract the right audience 
  2. Different types of content (e.g. inspirational, educational, promotional, etc.) 

The reason we need different types of content is so we can get the attention of people in your audience who are at different stages of awareness (more on that in a second).   

Here’s the bottom line 👉You need both. 

No matter what people call these components, you need both in order to grow a targeted audience and guide them to a purchase. 

This is all going to come together soon but let’s lock in the definitions for how we’ll describe these 2 content strategy components:

Content pillars = broad topic categories (unique to your business)
Content buckets = types of content categories (that all businesses need to share) 

Here’s a helpful way to think about it…

Your content pillars are about YOU 👉 the topics that communicate what your business is about

Your content buckets are about YOUR AUDIENCE 👉 what they need based on their awareness 

An illustration with of content pillars (YOU) and content buckets (YOUR AUDIENCE)

Each of the different content buckets plays a different role and works to either:

  • Get more followers
  • Encourage them to like, comment, and share your posts (a positive signal to the the algorithms that helps your content reach more people)  
  • Create a personal connection and build the know/like/trust factor that leads to sales
  • Establish credibility and earn your followers’ trust 
  • Position you as the best choice when compared to your competition 
  • Inspire members of your audience to take the next steps with you (sign up to your mailing list, DM you, buy something, etc.) 

If you were just to show up and post about the stuff you sell… nobody would follow you, engage with you, or even make a purchase. It would be like asking someone to marry you on the first date.

That said, while a person who doesn’t know anything about you yet isn’t ready for a sales pitch, a brand loyal customer is just waiting to hear what you have to sell them next. 

👉They need different types of content. 

You need to fill up ALL your buckets because… 

Before someone becomes a customer, they go through a decision-making process and that process can take minutes or it can take years but the process is always the same… 

Picture it like a timeline:

Illustration of the social media customer journey timeline

People start out completely unaware of you and with the help of your social media posts…

→ Move toward becoming a follower. Things like inspirational posts and relatable personal stories work great at this stage to help people to get to know you and like what you’re about.

→ Then you want to earn your followers’ trust and you do that by sharing value – educational content, lessons learned, recommendations, success stories and so on. 

→ After they know, like, and trust you they’ll consider signing up for your email list or buy your products and services. So a portion of the time – about 20% – you need to be sharing information directly related to your offerings and calling your audience to action. 

The other 80% of your time you want to be sharing value to keep guiding people along this timeline.  

At this point, try not to over complicate the way you think about this. All you need to know is that you want to mix up the types of content you share and in a moment, we’re going to go over exactly what those are

The way you ensure you’re mixing things up is to use a content calendar to plan it all out. 

👉A social media content calendar is where your content pillars and your content buckets come together to form a plan for you to follow. 

Illustration of content pillars going into content buckets that are planned out in a content calendar

Using a content calendar helps you stay consistent, reduces stress, and simplifies the content creation process. 

So from here, we’re going to go over the steps you need to reach the final destination: a content calendar all planned out using your content pillars and content buckets: 

→ Determine your content pillars
→ Go over the 6 content buckets you need to share
→ Put them together in a content calendar 

Ready?  


If you haven’t yet grabbed the Content Planning Template, be sure to do that now so you can follow along with the upcoming exercises.


Figuring Out Your Social Media Content Pillars

Having intel about your ideal customer is an essential component of creating great content that’ll capture their attention and get them to stop scrolling and read your posts. 

So we start by getting clarity about who they are and what they need to hear from you…

Step 1: Define Key Target Audience Profiles

You’ll need information like demographics, interests and hobbies, challenges and pain points, goals and aspirations, behavioral characteristics, and preferred platforms. 

But if you don’t have any of those things yet, don’t sweat it. You can create fictional target audience profiles based on the products and services you sell (or want to sell).

ChatGPT is not so great at writing social media content, but it’s an excellent tool for research which means it can help you create audience profiles. Just open up ChatGTP and insert following prompt (after you’ve customized the text in brackets): 


Hello ChatGPT! I’m looking to define target audience profiles for my content strategy, but I need help generating insights. I don’t have specific audience details yet, so I’d like you to help me create fictional profiles based on what I’m offering and the topics I want to focus on.

The products or services I plan to focus on are [describe your products/services]. The general topics I’m interested in are [mention the topics].

Can you assist me in creating target audience profiles based on these offerings and topics? I’d like to understand their potential demographics, interests, challenges, and behavior. Thank you!


ChatGPT will then generate a list of what it considers to be the best target audiences for you and it actually does a pretty great job with its suggestions! When you’re happy with it, you want to store these in a document for handy reference. 

Illustration of people in key audiences - marketing, creative professionals, entrepreneurs

The next step is to … 

Step 2: Create a Customer Persona

Creating a customer persona (or “buyer persona”) can help you speak to one person rather than a big anonymous target audience. This will help you better connect with the people who fit this profile and make sure your content sounds natural. 

You can use ChatGPT for this too. Taking your key target audience profiles you worked on in the last step, you’ll prompt ChatGPT to “now create a customer persona for me and put it in table form.” 

Again, save this in a document for reference. We keep ours in the same worksheet.

Illustration of a customer persona

Now rather than speaking to “just anyone” we can picture Sarah and speak directly to her in our content. 

But we’re not done. Now it’s time to do a deep dive into figuring out what Sarah really needs…

Step 3: Identify Audience Internal Needs and Emotional Triggers


Defining key audiences and creating a customer persona is a great start but it’s not enough. You also need to get to the bottom of what they’re feeling if you want to create content that gets their attention. 

Ask yourself the following questions: 

  • What are they struggling with?
  • What problems keep them up at night? 
  • What do they desire most? 
  • What’s standing in their way?
  • What beliefs are holding them back?
  • What does life look like once they get what they want?

Once you have the answers to these questions you can use “emotional triggers” in every single piece of content to hook them in and keep their attention. 

These triggers are universal to us all, and they have EVERYTHING to do with whether your person takes action, and they include:

  • Goals + Desires
  • Challenges + Pain Points
  • Limiting Beliefs
  • Objections

Think of this as an “empathy exercise.” When you’re able to see things from your customer’s perspective, and you have one representational person to write content for, you’ll be able to create meaningful content for the people you want to connect with. 

When you’re done, you should have something that looks like this: 

Illustration of customer desire map - goals and desires, pain points and frustrations, limiting beliefs, objections

Keep track of this information for reference and use it when creating any given piece of content!

If you’re tempted to skip over these exercises, don’t! With your audience defined and their “emotional map” figured out, you’ll be able to create high quality content with an authentic tone of voice and trust us… it’ll get their attention!

Now we can move on to the next step and that is to…

Step 4: Identify Core Topics and Key Themes

The next step is to identify the core topics or themes that are relevant to both your audience and your business. Start by generating a list of smaller subtopics or content themes you think would be a good fit for you. This will help: 

  • Competitor Research: Study your competitors and their content to identify the topics they focus on. This can inspire and provide insights into potential core topics for your content pillars.
  • Keyword Research: Utilize keyword research tools like SEMScoop and AnswerSocrates to identify high-volume keywords and questions related to your niche. What questions do they have? What related questions do they have? As you find topics that relate to your business, add them to your list.   
  • Brainstorming Sessions: Conduct brainstorming sessions with your team (or with ChatGPT!) to generate more ideas of potential topics related to your products or services you offer and the insights you’ve learned about your audience. If you’re using ChatGPT for this, plug in the audience information you discovered in Step #1 and ask it to generate a list of the most common questions they ask and topics they’re most interested in. 

Step 5: Organize Your List of Topics into Topic Clusters

Once you have a list of topics, start organizing them into topic clusters and keep experimenting until all of them neatly fit under 3-5 broad topic themes to create your content pillars. 

If you can’t narrow your topics into 5 content pillars or fewer, it could be that you’re not niched down enough. If you try to cover too many broad topics, not only will it be harder for you to create content, it’ll be harder for people to know if your content is meant for them

Now you should have a pretty good grasp of your own content pillars, but if you feel a little nervous or unsure about it at this point, don’t stress… 

This is not set in stone. 

You are allowed to change your strategy if you find that something isn’t working or if you change direction in your business. 

What matters is that you’re creating a framework for approaching your content so it’s easier to manage day-to-day. In content marketing, if something doesn’t work, you can always adapt and improve it! 

But now we’ve got a great starting point, so let’s continue so we can apply these content pillars to your daily content creation activities…  

The 6 Content Buckets Your Business Needs to Share 

Recall that it’s your social media content calendar that allows you to ensure you’re sharing a mix of content so you can feel confident you’re always attracting, engaging, educating, and converting your audience. 

The good news is, this part is super straightforward!

There are 6 content buckets that every business needs to be sharing because they work together to reach people at all stages of awareness.


We call these:

  1. INSPIRE: Inspirational, motivational, and uplifting content
  2. ASK: Engaging questions that break the ice and spark conversations and engagement 
  3. CONNECT: Personal stories and anecdotes that create a human connection 
  4. EDUCATE: Educational tips, how-tos, insights, and recommendations 
  5. CONVERT: Information related to your products and services 
  6. EVERGREEN: Recurring and timeless content that you need to share for all audiences including answering FAQs and driving traffic to your blog posts and freebies 

Let’s see how a content calendar might look when we include all 6 buckets in your content plan: 

Image of a content calendar planned out with the six content buckets: inspire, ask, connect, convert, educate, evergreen

Pretty cool, right?

In the above example, you can see we’ve got some inspirational content, educational content, personal stories to “connect” with your audience, questions to “ask” your audience to spark conversations and so on. 

How they correspond with different levels of awareness looks like this: 

Illustration of the timeline of the customer journey as they relate to the content buckets, with inspire on the far left, then ask, then connect, then educate, then evergreen, then convert

This is what marketers call the “customer’s journey” and it’s really just a fancy way of describing the process we all go through before we buy something. 

When making content, the most important question you always want to ask yourself is… 

“What do they already know?” 

  • Unaware: Doesn’t know they have a problem or anything about your brand.
  • Problem Aware: Knows they have a problem, but doesn’t know what the solution is.
  • Solution Aware: Knows there are potential solutions to their problem, but they’re still exploring options and might not be aware of specific brands or products.
  • Product Aware: Knows about products or services that might help them get what they want. They compare features, benefits, and brands. 
  • Brand Aware: Knows about your brand and offerings, including features, benefits, and how it addresses their needs or problems. This stage is where most people will make an initial purchase. Then, they evaluate their experience and hopefully share their (great!) experience with others and become a repeat customer. 

In content marketing, we say that we “meet people where they are” (in this process) with our content. 

An image of the customer journey as a funnel, starting with unaware at the top and funneling down to customer at the bottom.

As an example, say somebody is “solution aware” – they know they have a problem and they’re gathering intel about the best way to solve it. They will appreciate hearing stories of how you or the people you’ve helped got an outcome they want (e.g., case studies, success stories, testimonials). 

→ This type of content gets dropped in the CONVERT bucket. 

Let’s say somebody’s “problem aware” and their problem is that they’re feeling demoralized because they can never seem to strike everything off their “to do” list (problem) but they don’t know what’s causing that or how to go about finding solutions. 

→ They need EDUCATE content that speaks to their problem – e.g., “Feeling demoralized because you can never keep up with your to-do list? Today, I have 3 tips to help!” 

Once you show them you understand what they’re going through, they’ll be receptive to hearing about the solutions you offer that can help them even further. 

So far so good? Right now you might be wondering… 


Where do content pillars fit in?


Now that we know we need a mix of different content buckets, any given piece of content that goes into those buckets needs to be relevant to your business and to your audience. 

That’s where your content pillars come in. 

You want to pull from your content pillars to create all these different types of social media posts, but there’s a little twist… 

The most important buckets to fill up with content pillar topics are:

EDUCATE: – tips & tricks, how-to’s, “best ways to”, recommendations, etc.
CONVERT: – customer success stories, promotional posts, answering common objections
EVERGREEN:– core and best-performing content from the educate, connect, and convert buckets that you want to share over and over again 

The above buckets are for people with medium to high awareness. They’re following you because they need help with the problems your products and services solve.

But it’s okay to go a little off-topic with…

INSPIRE: – motivational content 
ASK: – engaging questions 

These buckets are for people with low awareness. 

It’s okay to have a bit of fun on social media and this type of content drives engagement, they don’t strictly need to pull from your content pillars. If you can, great! Just try to make these posts relevant to your target audience. 

This bucket falls somewhere in the middle… 

CONNECT: – personal stories 

The CONNECT bucket includes personal stories – think “how I achieved something” and “what I learned from failure” stories. These are posts that allow you to connect with your audience on a personal level and build your know/like/trust factor. 

You want to try to connect the personal stories you tell to your content pillars as much as possible, but it’s also okay to just share off-topic personal anecdotes and life updates once in a while. 

Below, the CONNECT bucket is represented twice in the middle of the customer journey to distinguish between these two types of stories…

  1. Personal stories – e.g., “Life update! I’m moving to Bali!” will resonate with people at any stage of awareness including low awareness. 
  1. Stories that relate to your content pillars – e.g, “Lessons I’ve learned about [pillar topic]” – will be more relevant to people with problem/solution awareness. 
Illustration of the customer journey as a funnel with specific examples of content in the different content buckets guiding people in the audience toward being a customer


What about the EVERGREEN bucket? Good question!

This is a “wildcard” bucket because there’s certain content you’ll always want to share on an “evergreen” schedule and you want to plug that into your calendar too so you don’t forget.

This includes re-sharing your core or best content from your CONNECT, EDUCATE, and CONVERT bucket as well things like links to blog posts to drive traffic, invitations to sign up for your freebies, and information about your promotions and so on… 

Image of evergreen content bucket with examples such as FAQs, blog posts, testimonials, success stories

Pssst… If you’re feeling like this is a lot to keep track of, I promise it gets easy with practice. Mentally sorting your content into buckets becomes like second nature! Examples of the types of content that go into each bucket can be referenced from our free content planner. You can also check out our signature Content Calendar System which gives you 2 years of daily content prompts all planned out following the 6-bucket content strategy.


Connecting Content Pillars and Content Buckets 

Now let’s take a look at some examples of social media posts that connect the content buckets and content pillars together. 

EDUCATE is a no-brainer bucket – it’s always pillar-focused. You can share tips, tutorials, how-tos, best ways to achieve a desired outcome, recommendations and so on from any of your content pillars and drop them into the EDUCATE bucket… 

Illustration of content pillars going into the educate content bucket


Here’s an example of an EDUCATE post…

Here, we’re sharing tips that relate to our “content creation” pillar… 

Illustration of content pillars going into the educate bucket pulling from a subtopic

Now let’s look at an example of a post from the INSPIRE bucket…  

This is a pep talk about keeping your chin up during times of business adversity. It’s relevant to our audience of entrepreneurs and relates to one of our content pillars… 

Illustration of the Inspire content bucket - a subtopic from the content pillars goes into the inspire category

CONVERT is another bucket that should always pull from your content pillars because it’s the bucket that’s designated for generating leads and sales… 

This post invites our audience to sign up for our free content planner and it’s that call to action that makes it a CONVERT post. Your call to action doesn’t always have to be “buy now,” it can be any action you ask them to take that helps guide your audience to the next step. 

Connecting this post to our content pillars looks like this… 

Illustration of the convert content bucket with a subtopic from the content pillars going into the bucket

The bottom line is that you…

👉Always want to be filling up your 6 content buckets.
👉Almost always want to be pulling topics from your content pillars. 

If you can connect them all of the time, that’s awesome! Because … 

Illustration of content pillars being able to go into any content bucket

Make sense?

The social media content strategy is starting to come together now! 

→ We’ve got social media content pillars ✅

→ And the content buckets we need to fill up ✅


So now that we’ve got our two components for our content strategy figured out, it’s time to use them to create a plan you can follow in your day-to-day.

And the easiest way to do that is to simply map all of this out in a content calendar… 

Turning Your Content Pillar Strategy into a Daily Action Plan

Now we’re going to walk you through the system we’ve used to help thousands of small business owners get results on social media without all the stress and overwhelm! 🙌

Be sure to download the free content planner (pictured below) and we’ll walk through the process step-by-step… 

Step 1: Collect & categorize your content ideas and sort them into the 6 content buckets

Screen capture of a content planner with columns to store ideas by content bucket

One of the biggest time-wasters around is not having ideas to pull from when you sit down to create content. The KEY is to have a way to collect them as inspiration strikes or while you’re researching your competition or doing keyword or topic research. 

This handy idea library will not only help you capture those ideas, it’ll help you start thinking of them in terms of content buckets

Each column has examples of the types of content that go into each bucket to use as a reference and above the columns you can see why you’re creating this content and the role each bucket serves in your customer’s journey.

When you want to store an idea, just drop it into the column that makes the most sense. Don’t worry about whether it’s related to a content pillar for now, the important thing is to just capture all your ideas here first. 

The next step is to move your ideas into the next tab, which is a content planner where you can organize your ideas by content pillar to make sure you’re staying focused on those… 

Step 2: Sort your Ideas into Content Pillars Using the Content Planner

Add your content pillars to the header rows in gray and then copy and paste your ideas from the idea library under them. Then, assign its content bucket with the dropdown menu in the next column.

Image of a content planner with ideas sorted by content pillar then a dropdown menu selecting content bucket

Next to the content bucket column you’ll have options for…

  • Selecting the content format (post, video, story, etc.)
  • The status (not started → published)
  • The main channel you’re posting to
  • The social media channels you’ll also share it to to get more reach (a.k.a. “cross post”). 
  • Storing URLS to any images or graphic templates that go with the post
  • Storing URLs to blog posts, landing pages, etc. you’ll be referencing in your posts

At this stage, you’re planning everything out and gathering up all the assets you need so they’re handy. That way, when you sit down to batch create content, you’re not starting with a blank page – you’re just executing your plan.

Taking the time to plan all this out not only makes your content more strategic, it makes the process exponentially more efficient and less stressful.   

Step 3: Add Your Posts to the Social Media Content Calendar

At last, it’s time to move everything into a calendar format! 

→ You’ve collected content ideas that relate to your content buckets
→ And organized them by content pillar…

Now all you need to do is make sure you’re sharing a nice mix of content throughout the month.

You want to use color-coding for your content buckets so it’s easy to visualize, and if you grabbed the free content planning template, that’s already set up for you! 

In that template, you’ll also have one week of social media posts already planned out (with content ideas from our signature Content Calendar System for each bucket with pre-written captions that you can customize with topics from your content pillars).   

As you move your own post ideas into the calendar, the different colors for each bucket makes it easy to see “where you’re at” with your content mix… 

Image of a content calendar planned out by content bucket - where the content ideas can be moved

Notice there are tiny black corners in the top right hand side of each day – that’s where you will store your captions so they’re right there when you’re ready to schedule and publish them. 

In the first row you’ll see the sample captions we provided for you there, so just follow this example… 

Image of content planner storing captions in notes in Google sheets

Step 4: Share your posts & keep track of where you share them

If you have a social media presence on different platforms, you can check off where you shared your posts to keep track using this template. 

This is where it gets really fun because you’ll see a visual of how one piece of content can reach more people just by sharing them to other platforms!  

Image of a content calendar with check boxes where content can be tracked where it can be shared

Final Tips for Planning Your Social Media Content

Use a Social Media Scheduler to Crosspost to Different Platforms

We recommend choosing one main social media platform (e.g. Instagram) to focus your energies to start. But look for opportunities to “cross post” that content to other channels! 

For example…

  • Instagram Posts are great to share to Facebook
  • Reels are great to share to TikTok and YouTube, and 
  • IG Stories are perfect for Facebook and Pinterest too

Once you have your content planned out in your calendar, we recommend creating your content in batches and then scheduling them with a tool like Metricool (affiliate link). 

This will allow you to select multiple platforms to share your content to and in advance. 

That way, you can schedule a week, a month, or even several months ahead of time and then forget about it while you focus on other things in your business – your scheduler will take care of publishing them for you! 

There are lots of great schedulers out there but we always like to suggest Metricool because you can get started for free and have full functionality. All your direct messages across all your platforms will be right there and you’ll have analytics and insights for all your channels too. 

The only time you need to upgrade is if you’re scheduling a volume of content and by that point, it more than pays for itself in the time it’ll save you.  

Image of Metricool social media scheduler planning tool

Use Weekly or Monthly Themes based on Content Pillars

We recommend focusing on one content pillar per week or month, especially if you need to “warm up” your audience around a certain topic to plan for an upcoming launch or email promotion. For instance, if you’re a wellness coach you might make October “Healthy Recipes Month” and focus on your “nutrition” pillar.

Be Consistent

Establish a consistent posting schedule. You don’t have to post every day if you can’t swing it, but it’s good to find a  rhythm that works for you and keeps your audience engaged.

It’s better to be consistent and post 2-3x per week than it is to post every day for the first week and then nothing for the rest of the month. 

Batch Create & Schedule 

Plan out all your content in one sitting and then batch create the actual content in a separate session. This will save you heaps of time and keep your mind focused on one aspect of the process at a time, making it much less overwhelming. 

Monitor and Adjust Your Strategy as Needed

Monitor the performance of your content and adjust your content strategy accordingly. If certain content buckets are generating more results for you, consider allocating more energy to those.

Since we’re an educational business, we go a bit more heavy with EDUCATE content. If you’re a life coach, you may need to go a bit more heavy with CONNECT content. And that’s okay! 

These are both “middle of the funnel” buckets for people who are problem aware so it’s perfectly okay to swap those out in your schedule if it makes sense for your business and audience. 

If you’re just getting started in your business, you may not have a lot of stories to share or offers to promote, so you might start off sharing lots of inspirational content and asking engaging questions. That’s okay too. 

As your business and following grows, you can move toward a more balanced content mix and layer on more content buckets. 

Tailor Content for Each Social Media Platform

Consider tailoring your content in a way that works best for each platform – whether it’s Facebook, Instagram, LinkedIn, Twitter, or others.

While all six buckets are perfect to share on any platform, things to consider when sharing to the following social media accounts:

  • Facebook and LinkedIn: Ideal for sharing industry insights, thought leadership, and links to your long-form content
  • Instagram & Pinterest: Perfect for visually appealing content that showcases products, services, freebies
  • Twitter and LinkedIn: Great for sharing quick updates, relevant blog posts and videos, and engaging in industry conversations related to your content pillar strategy

And that’s a wrap! Thank you for reading this illustrated guide to content pillars!

We hope this has helped you get clarity around your content pillars and overall social media strategy, and most of all, we hope you feel ready to plan out a content calendar that’ll save you time and help you crush your business goals.

Last chance to download the free content calendar template for Google Sheets by clicking on the image below and get started with seeing better results on social media without all the overwhelm!

If you have any questions about anything you’ve learned in this post, please don’t hesitate to drop us a comment below. We’re always happy to help.

Further reading and resources:

And before you go, if you’d like to get your hands on the ultimate plug-and-play content plan, Content Calendar System includes 2 years of content already planned out for you with 885 daily caption templates you can use to adapt for your niche. You’ll have hundreds of content ideas at your fingertips already organized in the 6 content buckets your business needs to be sharing so you never get stuck on what to post again! We hope to see you inside! 🙂

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Oh, those Instagram captions. Despite your best intentions to stay consistent on social media, they sure can stop you dead in your tracks.

If you’re anything like us, creating social media posts from scratch goes something like this…

You collect tons of inspiration from social media and know your brain is filled with valuable tips and stories you really should share with your audience….

But your good intentions never actually make it to Instagram because you still need to write the dang caption… 

And oops! Time’s up. A million other priorities have popped up that need your attention. 😩 This is what we call… 

The Social Media Caption Problem

As small business owners, we know exactly how frustrating it is to craft captivating social media captions when we just don’t have that much time to work with. 

Running a small business is a whirlwind of responsibilities, and while we all know how important it is to have an active Instagram presence, finding the time and creativity to consistently produce compelling social media content used to overwhelm us to the point of mental burnout. 

If that sounds like you, the truth is – it’s not easy to come up with great captions. They’re somewhere between a mini-blog and a mini-story, and sometimes you just don’t feel inspired to pull yet another thoughtful story out of your hat.

It can be hard to know what to say, and a lot of people – even full time content creators – can get stuck right there.

And for small businesses? Forget about it. None of us has the bandwidth to create Instagram posts starting from a blank page – you know this is not a good use of your time.

Don’t you just wish that a “Hey, y’all! 👋” would do? 😂

You may have even experimented with generating social media captions with AI tools like ChatGPT, but found that it was more trouble than it was worth and you wound up sounding like a robot 🤖 like everybody else these days. 

If you ever feel like you’re not sure what to write, or that it takes way too long to come up with something brilliant, there’s a method you can use to do it… (and no, it’s not generating uninspiring AI content!)  

I’m about to share the biggest game-changing secret when it comes to speeding up your social media caption writing workflow and that is… to use caption templates.

The Solution: Instagram Caption Templates

Yup! Social media caption templates are a thing, and you can use them to create authentic content to get your business visible without eating up all of your time. 

A photo of caption templates next to a final instagram post.

After years of being frustrated that it would take us hours of our time just to get one single post up on social media, and despite having decades of combined experience creating content, we discovered that many of the top instagram accounts weren’t pulling everything out of the clear blue sky at all… 

They were starting with caption templates.

And it made perfect sense… 

The key to writing social media posts that sound authentic and don’t take forever to write is to never start with a blank page. 

So we experimented with using different free content templates but they were never quite right, they were the type of captions that feel too generic and uninspiring to feel good about posting, or worse, they were just prompts with completely blank captions. 

Caption Templates Alone Aren’t Enough – You Need a Caption Strategy

You have to know WHICH captions you need and they need to be structured in a way that hooks your audience in and guides them to the next step toward becoming a customer, and to be honest, even for lifelong marketers like us, that was a bit of a struggle for us to figure that out at first… 

But we knew if we wanted quality caption templates we needed to create them ourselves. We wanted more than uninspiring same-old-same old caption templates, we wanted an entire caption system that we could use to quickly create engaging, unique content for our social media marketing. 

We started by spending over a year analyzing the content strategies of hundreds of top Instagram influencers until we cracked the code, both for the types of captions we need as well as the flow and tone of the copy within each post… 

Then we set about creating 885 meticulously-crafted caption templates over months and months of writing and editing until we knew that no matter which one we pulled, we’d have a perfect Instagram caption.

And then we kept going!

We planned them all out in a 2-year content calendar with a formula for sharing every type of content a small business needs in order to attract and convert customers and generate leads and sales. 

And the Content Calendar System was born! 

A photo of a 2-year content calendar with caption templates in various categories.

Today CCS is the Best Caption Template System that’s Helped Thousands of Small Business Owners with Their Social Media Marketing 

We found that captions from successful social media accounts getting the most engagement fell into 6 distinct caption categories, each one serving a specific social media goal. There are some to…

  • Build your following
  • Drive Instagram engagement
  • Boost the know/like/trust factor that leads to sales
  • Educate to establish authority and credibility around niche topics
  • Post info about products and services to generate leads and sales, and of course.. 
  • To drive traffic to your business or blog 

Essentially, the captions are organized in such a way that no matter what level of awareness your audience is in, you can meet them where they are in their customer journey and keep moving them closer to taking the next steps with you. 

Because let’s face it… ultimately that’s why small businesses are on social media to begin with: to attract, convert, and nurture customers. 

We wanted to see the caption templates organized by each of the types of content we need to be sharing – educational, inspirational, promotional, engagement questions and so on in a content library we could pull from quickly and easily.

Having a social media strategy to follow and the caption templates there to pull from gave us the solid starting place we were desperate for. Rather than sitting down staring at our screens racking our brains what to post, all we need to do now is adapt the captions for our niche topics and post! 

A Caption Creation Workflow that’s Consistent and Repeatable

Skipping over the “what do I say?” problem means it takes exponentially less time to create the perfect caption and get back to the things we need to focus on in our business. Saving time creating content is mostly just about having a workflow that’s consistent repeatable: look at the calendar, get your idea for the day, and then grab the caption template to customize and post.

Since then, thousands of other small business owners have been using our Content Calendar System with 2-years of daily prompts and 885 pre-written caption templates to stay consistent on social media without all the stress and time wasted. 

But that’s not all… 

It was important to us that the content system be accessible to businesses of all sizes and budgets  – whether you’re a one-person business doing your own social media marketing, a social media manager or virtual assistant creating content for multiple clients, or you own a small business – so that meant making it available for one low lifetime price without the burden of monthly fees. 

In fact, the entire system costs less than outsourcing one single post to a content writer! 

The way it works is that we keep the content calendar updated so no matter when you buy it, you’ll have your content planned out for today and the next 730 days. And there’s a complete content library too, so you can pull caption templates from any of the six categories anytime you need something specific. 

If you’re spending too much time writing social media captions, and if you’re not ready to outsource caption writing, and if you’re like us and you hate the thought of subscribing to yet another monthly-fee program you rarely use… check out what our customers have to say about using the Content Calendar System and how the caption templates have helped them in their business: 

Customize the Caption Templates for Your Niche & Infuse Your Own Voice & Creativity

Think of the Content Calendar System like a “caption builder” that allows you to tailor your own captions to fit your brand’s voice. You’ll be prompted to customize them for your niche topics and many of our customers have even told us that CCS helps them to be more creative. It’s all about having that starting place and then you’re off to the races!

You can also use these in combination with ChatGPT (and in fact, they make using ChatGPT 1000% less frustrating!) – just tell ChatGPT about your business, your audience, and your topic and plug in the CCS caption templates and you’ll be able to generate an authentic-sounding, unique-to-you caption in seconds! We’ve even included 100 ChatGPT prompts for content creators as one of the many bonuses included in the system.

If you’ve been ghosting social media or stuck at the starting line…. Just imagine always having a fully prompted caption template at your fingertips every single day…

No matter your niche, no matter how experienced you are with social media, and no matter how busy…

CCS is for busy entrepreneurs like you so all you need to do is follow along and feel confident you’re sharing the right things to grow your business. With this powerful tool in your back pocket, you can finally say goodbye to writer’s block and hello to a streamlined content creation process. It’s like having a personal content assistant guiding you with every post you create.

Get instant access to all 885 caption templates with a 2-year content calendar planned out and get started for as low as $49 lifetime. No monthly fees and a 7-day risk-free money back guarantee. Available for Google Sheets, Google Calendar and an optional Trello Board. 

We can’t wait to see you inside!

P.S. Still on the fence? You might be wondering… 

Will this work for my business?” 

It’s the most common question we get and the answer in a nutshell is yes. 🙂

CCS is perfect for 1-1 service providers like coaches, consultants, designers, virtual assistants, social media managers, content creators, bloggers, course creators, online entrepreneurs, digital product businesses and your business! The content categories in CCS are the ones every business needs to share no matter your niche or industry to build brand awareness and generate business on social media. No matter what you sell, you’re in good hands because the key is to be consistent and share captions that are written in a way that grows your audience, builds your know/like/trust factor, drives engagement and generates leads and sales. CCS has you covered with all of that!

“What’s the quality of these captions?” 

We spent months analyzing top-performing social posts to figure out the formula for creating persuasive captions that engage, inspire, connect, ask, educate, and convert. Each caption template was handcrafted by real human copywriters and reviewed, edited, and refined by perfectionistic content marketers until we were all happy enough with them to use in our own business.

In fact, if you’d like to see an actual example of the caption templates you can do that right here

“Sounds amazing, but I’m just not ready.” 

We get it! We’ve got something just for you. Why not try out a 7-day sample of the Content Calendar System with 7 free captions? You’ll also get an instant digital download of our content planner and calendar that you can use to create your own social media plan and apply our CCS strategy to your own content. Get the free download here. 

“Will they help me boost engagement?”

You betcha! CCS is so much more than a bunch of ideas, there’s strategy baked into every post to help you grow your following and get your audience commenting, liking, and sharing your posts.

“What if CCS just doesn’t work for me?” 

We want you to be absolutely psyched about using The Content Calendar System! If you just don’t think it’s a good fit for you, email us within 7 days of purchase at team@conversionminded.com for a full refund. We believe CCS will absolutely work for you but we want you to try it out for yourself and rest easy knowing your purchase is risk free. 

And of course, use that email address if you have any questions, we’re happy to help you decide if CCS is right for you and we’ll give you the straight scoop.

What have you got to lose? Join thousands of business owners like you inside the Content Calendar System!

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One of the unexpected consequences of blogging for any length of time is that sooner or later, part of your job becomes updating the content you’ve written. While updating older blog posts may sound like a chore, trust us when we say it can pay off big time.

Not only does keeping your blog posts up-to-date increase your chances of becoming a trusted resource in your niche, it can lead to tons of increased traffic and engagement.

Think of it this way…

Instead of constantly churning out new content that may or may not rank in search or resonate with your audience, doing a blog post update means you can press the pause button every six months or so to review, refresh, and revive your most popular older blog posts to drive more traffic, generate new leads, and even monetize that content!

If you’re ready to dive into the deep, dark archives of your blog, this post will walk you through how to update your older posts as efficiently and effectively as possible in order to get more value from the content you’ve already written.

Let’s dive in!

STEP #1. Prepare For Your Update

Check Google Analytics to Find Top Performing Blog Posts

This may seem counterintuitive, but you want to update your rockstar blog posts first.

So the first thing you want to do is check your traffic in Google Analytics for the last 3-6 months to see which of your older posts are driving the most traffic. Then, make a note of the top 20% of blog posts because those will get updated first.

You want to follow the 80/20 rule with this process and focus on your top-performing blog posts because they have the biggest potential for traffic and sometimes even small improvements can yield exponential traffic results.

Making improvements to posts that are already performing well will help you get even better results. You want to take your winners and turn them into world champions. 🏆

A page inside our Blog Post Traffic Optimizer Notion template showing the first step is to check google analytics for current traffic.

Check Current Keyword Position + Rank in Search

The next thing you want to do is check to see which of your posts are ranking in search and prioritize updating and improving posts that are not yet appearing on page #1 of Google.

*You can use a tool like Small SEO Tools to type in your focus keyword to quickly see if you’re currently ranking.

Let’s say you have a blog post that’s currently ranking at the top of Google’s page #2. An improvement that nudges you onto page #1 will make a huge difference in search traffic.

So when you see an opportunity to improve a ranking blog post, you want to think like a competitor and do everything you can to make your post better than what the competition ahead of you is doing.

Now, you can’t control things like domain authority just by updating a blog post, but remember that even if you have high-authority websites with a lot of name recognition ranking ahead of you, Google looks at a ton of different factors.

Its goal is to send its users to the blog post that’s most helpful to its users and if you’re already ranking, you’re doing something right in Google’s eyes. Stay focused on what you can control – making it even more helpful.

Look at your competition in Google SERP (search engine results page) as if you’re a member of your target audience who has the question your blog post answers. Then ask yourself:

  • What do their titles look like? Which one makes you want to click through the most?
  • What do their meta descriptions sound like? Which one seems like the best fit?
  • How long and detailed are their posts?
  • What visuals and other helpful elements have they included besides text?
  • What questions did they answer or sections did they include that you missed?
  • What lingering questions were you left with after looking at their posts and how can you fill those gaps with your post?

The idea is that you want to think of ways to make your title and meta description more enticing so more people are choosing yours to click on and then make sure you fulfill their expectations with your post.

Use a Spreadsheet to Keep Track of the Blog Posts You’re Updating

As you determine which of your blog posts you’ll focus on, put them in a spreadsheet with handy links, current traffic, and rank so you can go through them one by one as you’re updating them and the next time you do an update, you can monitor your results.

Better yet, grab our free Blog Post Traffic Optimizer. It has everything you need to keep track of as you’re performing your update including checklists and the resources you need handy.


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STEP #2: Update Your Blog Posts Starting with Top-Performers

Update Outdated Information

The first and most obvious thing you can do is review your older content for outdated information and revise it to keep it current.

Some content is naturally “evergreen” so the tendency is to just set it and forget it, but even reviewing your evergreen content after a period of time usually sparks new ideas for things you can add to make your posts even more current and valuable.

For topics related to things like technology, trends, and tactics, you’ll want to check those to make sure you’re providing the most up-to-date advice and information.

Fill In The Gaps (These Tools Will Help)

Look for ways to add substance to the post and beef up the content outline and add more value. Check out these tools to help:

AnswerSocrates:

One of our favorite ways to do this is to go AnswerSocrates.com and type in our focus keyword to download a .CSV spreadsheet of all the questions people are searching for as it relates to this topic. Highlight any questions you missed that you can add to your post.

Google SERP:

You can also find related questions right in the Google SERP. Just type in your focus keyword and pay attention to the “people also asked” section:

Google Search Console:

You can also go to your Google Search Console and look for keywords you’re ranking for and make sure you’re answering the specific questions people are searching for. You’ll often see that you’re ranking for a search query you’re only indirectly answering. Answer them more directly!

For example, we have a post about brand personality and people were finding that post by searching, “What are some examples of brand personality?” only we didn’t have any examples in the post. During an update, we added a section with examples and it bumped that post up in search to page #1 and brought in a ton of new traffic!

ChatGPT:

ChatGPT is a super useful research tool and perfect for this task! You can provide it with your focus keyword and ask it to generate a list of all the questions and related questions people have about your topic. You can copy and paste your blog post into the chat and ask for its feedback. And once it knows what’s in your post, you can tell it to give you ideas for things you can include to make it more useful to your target audience.

Update Internal Links

One of the best ways for Google to understand what your site is all about so they know which topics you’re an authority on is to do strong interlinking between related posts on your blog.

This informs Google that you’re writing a lot of content around a specific area of focus and you’re an expert on these subjects.

Internal linking is a huge priority for SEO, but it takes going back into those older posts and making sure you’re linking back to your newer stuff and visa versa.

⚠️ Do NOT just install a “related posts” plugin and call it good. Those are notorious for slowing sites down and it’s just a lazy way to go about it (believe us, we’ve tried to get away with it 😂).

YOU need to be steering people in the right direction and telling them where to go next within the context of your post. We promise the extra effort will bring you more page views.

When it comes to linking, it’s all about improving the user experience. You’re not just trying to get them to visit a second page, you’re providing them a path to relevant information and helping them solve their problems — making your blog a go-to resource they trust and want to return to.

The cherry on top is that the more relevant internal links you have, the more likely it is that people will click through to a second page, and this helps not only your page views, but it sends a signal to Google that you’re creating a great user experience. This signal helps to increase your organic rankings, giving you a chance to get more visibility and reach more potential customers.

Add New Freebies & Content Upgrades

Keep an eye out for opportunities to add any new and relevant freebies you’ve created since first writing your post. As long as they’re helpful to the reader, it’s absolutely okay to provide multiple opt-in incentives throughout your content.

If you have a post that drives a lot of traffic but you notice that it doesn’t include a relevant opt-in incentive, definitely take the time to create and add one.

An easy and fast way to do this is to create a content upgrade. Think about what would help your reader take action on what they just learned and keep it simple! Things like checklists, trackers, worksheets, and swipe files all work great as long as they’re super relevant to the post.

Make It More Visual

Take a look at your blog post as if you’re a new reader landing on your website for the first time.

Are you greeted by a big, daunting wall of text? Long paragraphs without headlines or sub-headlines making it feel like it’ll be a chore to get through?

If so, break up your content to make it more visually interesting and easier to “skim and scan” and get a good sense of what your post is about without having to actually read it.

Piquing interest is the first step, then, people will be more likely to really dive in and spend time on your blog post.

Keep in mind that getting good results in search isn’t just about keywords – that’s only one tiny piece of the puzzle. Pay more attention to making it helpful and pleasant to read because Google is smart enough to figure out what your post is about.

Think about ways to make your blog posts more visual and easy to digest:

  • [ ] Break up long paragraphs into shorter paragraphs
  • [ ] Add meaningful headlines, sub-headlines, bullet points, and bold key phrases (sparingly)
  • [ ] Add charts, graphics, screenshots, photos, memes, photos, illustrations
  • [ ] Anything that’s not a paragraph of text…

⭐ If you’re using Gutenberg, there’s a treasure trove of things you can do to add visual interest to your posts. Check out the Gutenberg Ultimate Blocks plugin.

Improve Your Calls to Action

Make sure you have a strong call to action at the end of your post and throughout your post as well. If you’re not telling your readers exactly what to do next, chances are they won’t take any action and they’ll click away and never come back.

Find as many places as you can to guide your reader to the next step…

  • [ ] Get on your mailing list
  • [ ] Read related articles
  • [ ] Check out a related product or service
  • [ ] Leave a comment
  • [ ] Follow you on social media

Keep in mind that phrases as simple as “keep reading” or “let’s dive in” are mini calls to action. Telling your readers exactly what to expect and then inviting them to continue reading is a great way to hold their attention and keep them engaged.

For example, “In this post, we’re going to show you how to update your posts efficiently and effectively. So let’s dive in!”

Or, “If you’re not sure how to go about this, I’m about to break it all down for you step-by-step, so keep reading…”

This reduces the anxiety people have about potentially wasting their time on a piece of content that won’t give them what they need.

Update the Post Date

People tend to prefer and trust content that has current information, so if you’re keeping your content updated, consider using the plugin Last Modified Info. Rather than displaying the original published-on date, it will display the date as “last modified on [date]” so your audience knows you’re keeping things fresh.

You can also “republish” your blog posts by changing your original published date to the current date after you’ve done your update.

STEP #3: Optimize On-Page SEO

Optimizing your blog posts for SEO is something you normally do before you hit publish for the first time, but as you’re updating your older posts it’s good practice to see if you missed any details that can be improved!

Here are some questions to ask as you’re reviewing your older blog posts for SEO optimization opportunities:

Are you using an SEO plugin?

RankMath is our preferred tool but Yoast is another popular option. You’ll be able to enter your target keyword so it can give you suggestions for areas you can improve your post.

While you’re shooting for a “high score” here, take their recommendations with a grain of salt. If it doesn’t make sense to you, or if you feel like it would diminish the user’s experience, don’t do it. Hitting a “high score” does not guarantee results in search, these tools simply offer best-practices guidance.

Is your focus keyword in the title?

Ideally, it should be at the beginning, but think like a competitor here… Go to the Google Search Engine Results Page and type in your focus keyword and see what’s there. Which title grabs your attention and makes you want to click? How can you make your title even better than that? If you want a different title to appear in search, you can set the “SEO Title” in an SEO plugin like Yoast or Rankmath.

Is your focus keyword in the URL?

Simple URLS that include the focus keyword in the slug work best, so if you have a URL that’s really long and doesn’t include relevant keywords, you might want to update it so it’s short & descriptive.

⚠️ Caution: If you update a URL after it’s been published for any length of time, you must set up a redirect or the original post indexed in Google will send people to an error page. If you’re using WordPress, you can use RankMath to manage redirects from old URLs to new & improved ones.

Are you using descriptive ALT text for your images?

This is the text that describes the image for people who are visually impaired and using a screen reader so they can understand what’s pictured in the image. Making sure your site is accessible to everyone is a good signal for Google.

Are you using keywords in your image names?

Remember that Google allows people to search by images too, so you want to make sure those come up when people are typing in your focus keyword and viewing image results. **We generally use the title of our post as our featured image name and related keywords for any secondary blog images. Note: image names should all be different.

Are you using keywords and related keywords in your headings, subheadings, and body text?

Be mindful not to “write for Google” — if you engage in keyword stuffing, Google will penalize you. Write for humans using appropriate keywords in your headings and subheadings in a way that helps them find what they need quickly and easily — that will create that great user experience Google is looking for. 👍

Is your meta description optimized?

A meta description is a concise snippet of text that appears under the post’s title in SERP and helps users understand what the page is about before clicking on it.

Meta descriptions are not a direct ranking factor for Google, but they play a very important role. Users use these descriptions to decide whether to click on your post or the competing posts that appear near yours in SERP, so make sure you’re using them to describe what they can expect if they click.

Are you linking to other, relevant pages on your website?

This is a great signal for Google because it lets them know what topics you’re an authority on and helps them categorize your site.

Are you linking to other, relevant external web pages?

It’s another good signal for Google if you’re linking to reputable, relevant websites that will help your readers.

⚠️ Avoid linking to low-quality or spammy websites.

Pssst, if you’d like to take this SEO checklist with you, it’s included in our Free Blog Post Traffic Optimizer so you can check these things off for every post you’re updating.

STEP #4: Actively Promote Your Updated Posts on Social Media & To Your List

Remember that SEO traffic isn’t the only traffic! Now that your posts are refreshed and optimized, it’s time to actively promote them to your email list, pin them on Pinterest, and promote them on social media. Any platform that allows users to “click away” from their website is where you should be regularly sharing your best content: Facebook, Intagram Stories, Pinterest, Linkedin, and Twitter.

And don’t forget to optimize your social media bios so your “link in bio” also includes links to your top-performing blog posts (you would be surprised how much traffic this will drive back to your site!)

BONUS STEP: Create A Pillar Post (Optional But Ideal)

One way to do even more valuable internal linking and get some sweet action with Google is to create a pillar post. A pillar post acts as an internal hub that links all of your related subtopics together.

As you’re reviewing your older blog content, see if it makes sense to group together related blog posts into a single comprehensive post that covers a broader topic. Look for common themes, overlapping information, or a broader theme that your previous posts touch on.

Inside the Blog Post Vault we have templates that make this as simple as creating a collection of “X Things” or “X Secrets”… for example:

  • 10 Things You Need To Know About [Focus Keyword]
  • Everything You Need to Know About [Topic]: 10 Secrets

This strategy is often referred to as “cluster content” or “topic clustering” and is a common approach to creating a pillar post.

Once you’ve identified a cluster of related topics, select a central theme that ties them all together. For example, we have many posts about online marketing…

A topic cluster might be ways to market your business on a budget, and a pillar post might be something like:

“10 Ways to Market Your Small Business on a Budget” where we introduce each topic and provide standalone value, but then link out to previous blog posts to learn more — e.g.:

  • To learn more, read our post “How to Get Started with Email Marketing”
  • To get up to speed quickly, check out “The Beginner’s Guide to SEO”
  • For more details, visit “How to Create a Social Media Strategy”

…and so on.

Not only is this tactic effective for SEO, it provides your readers with an easy way to access information and drill deeper into your archives if they want to keep learning. The more time they spend on your site the better because that sends even more good signals to Google that you’re providing a great user experience.

Remember: while a pillar post can include links to narrower topics, it should also offer value on its own, even for readers who don’t click through to the linked posts. This can involve summarizing key points from the linked content, providing additional insights, or presenting a broader perspective.

Ready to start getting more traffic to your older blog posts?

Don’t forget to grab our FREE Blog Post Traffic Optimizer dashboard for Notion

We hope you found this helpful! We hope you find lots of opportunities to get even better results with the blog posts you’ve already written.

And don’t forget to grab our FREE “Blog Post Traffic Optimizer” Notion template we’ve prepared just for you to make this process easy-peasy.

Not only will you have a checklist for all the things you can do as you refresh and revitalize your older posts, you’ll also be able to optimize new posts for search, keep track of the ways you’re actively promoting and driving traffic to your content, and keep track of your traffic and search engine ranking progress you’re making over time.


Click here to grab it now and let us know if you have any questions in the comments!


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