One of the most frustrating aspects of running a creative or consulting business is the amount of time wasted writing custom proposals. If you’re offering any kind of client service that starts with “How much would it cost to____?” and your answer doesn’t come instantly, you know exactly what I mean… Hours and hours spent […]
So you’ve been hearing all the buzz about “value ladders” and wondering whether you need one? Or how to set one up? Well, you’re in the right place my friend, we’re going to walk you through all of that and more! But first, a definition: What is a value ladder? A value ladder is a […]
“Tripwire” is one of those jargon terms that make even our most hardcore marketing friends cringe, but there’s no denying they’re a powerful tool for creating sales funnels that convert. If you’re interested in building a list filled with eager-to-buy customers rather than just freebie-collecting subscribers, and if you’re looking for a way to add […]
What is brand personality? It’s what makes your business human in the eyes of your customers. Communicated through tone of voice, visuals, and even customer service policies, brand personality can be expressed in anything you do that lets people know what the experience is like to be your customer. Here’s why it matters in a […]
Are you a coach, consultant, creative professional, or any type of freelancer? Then there’s no doubt you know this story… One day you’re so swamped with client work you can’t even think about where you’re going to find your next client. Then when things slow down, you realize there’s no work lined up → PANIC! […]
As a blogger or online business owner you probably know that sharing captivating visuals on social media is crucial for getting your audience to engage with you. Which means that good social media design is crucial to attracting your ideal customers. But did you know that the reason has to do with how the human […]
