Entries by Taughnee Stone

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Tripwire Marketing Funnel: Earn Trust, Win Customers & Make Passive Income

“Tripwire” is one of those jargon terms that make even our most hardcore marketing friends cringe, but there’s no denying they’re a powerful tool for creating sales funnels that convert. If you’re interested in building a list filled with eager-to-buy customers rather than just freebie-collecting subscribers, and if you’re looking for a way to add […]

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Brand Personality Definition, Frameworks, & Examples to Inspire You (PLUS Free Exercise & Quiz!)

What is brand personality? It’s what makes your business human in the eyes of your customers. Communicated through tone of voice, visuals, and even customer service policies, brand personality can be expressed in anything you do that lets people know what the experience is like to be your customer. Here’s why it matters in a […]