3 Places to Find Your Next 30 Blog Ideas


3 Places to Find Your Next 30 Blog Post Ideas | Stumped with ideas for your blog? This post is for you! It includes my fav places to find blog ideas that are perfect for your audience. The best part is that these will help you better rankings on Google too! Click through to see the ideas…In our Build Your Audience + Traffic series, we’ve been busy mapping out a heavyweight blog and social media plan, one that’ll knock the socks off any pro blogger. We’ve talked about the importance of researching blog ideas on the first of every month, so that you know exactly what you’re going to write each week.

Today, I want to get into the research part of the series, because coming up with blog ideas is something that can easily trip you up, especially when you’ve been at it for a while.

There will be days when you get writer’s block and can’t put pen to paper. Maybe you feel like you’ve written every possible word you can think of around your blog themes…like you’ve explored every possible angle of your topics.

I get it! I really do. It’s happened to me sooo many times. You start to feel drained, right? Like what else is there to write about?

Buut, we’re hunters and gatherers and there’s always more game out there! Knowing how to go about researching ideas that our audience will love is crucial if we’re gonna keep killin’ it.

In this post I’m sharing 3 of my fav go-to’s for ideas. Think of this as an addendum to the Build Your Audience + Traffic series, kind of like an “oh-and-by-the-way”.

Sound good? Let’s dig in…

1) Keyword Research

This is more of an action-item than a place. But, since there are a few keyword tools I use, we’ll call it a place for now, k?

Before we get into this, I’ve learned the hard way that you can’t stuff keywords in your posts and hope to get them on page 1! Google doesn’t play that game, so neither can we.

Still, keyword research is my first stop when I’m stumped about what to write and below I’m sharing the tools I use. Psst…keyword research is also going to help your posts rank higher on Google, you multi-tasker you!

Keyword Planner

This is the tool I use most. What you’re looking for with the Keyword Planner are keywords with a high monthly search volume and low competition. Before the 2017 update, it was pretty easy to find that data. Now it’s a little harder because you only see a range, such as 1K – 10K, which is helpful as a starting place, but we can’t leave it there and here’s why:

  • The range given can be hugely inaccurate, as you’ll see below.
  • There’s a huge difference in traffic between 1K and 10K searches.

So how do we get the data we really need?

Let’s walk through a typical search. First, enter your keyword into the planner, like this:

How to find a blog topics list using the Keyword Planner

You can also filter the keywords and customize your search. I like to see results for at least 1,500 average monthly searches, so I filter my keywords like this:

blog topics list

On the next screen, I recommend clicking on the Competition tab and sorting by low competition, so that “Low” appears first and you can see the keywords that are easier to rank.

Blog post ideas for beginners, using Google Keyword Planner

To the left of the competition column is the Average Monthly Search column, which is what we need to dig into to see the actually monthly volume, instead of a range. Click on the arrows next to the keywords you want more data for. This will add them to your plan. When you have all the keywords you want, click “Review Plan”.

This next screen is much more helpful for keyword research. On this screen, click the Keyword tab, enter a high bid ($150 or more to see all results). Then, at the bottom under Match Types, select “Exact Match”.

Add keywords to your plan to help you find unique blog ideas that have a high monthly search volume.

Now you can see the actual monthly search volume (Impressions column) which is ginormously different than the range we got before.

See what a big deal this extra step is? I was all set to target the keyword “blog post ideas” because it looked like the search volume was decent. Ha! Fool me once, never again. In reality, there are about 48 searches. Nope, this keyword won’t work. But “blog ideas” is looking pretty spanky at 2,400+ searches, so I’ll use that instead. As a general rule, I shoot for 1,500 searches or more for target keywords.

One of the best things about this tool is that you see related keywords too. These other keywords are awesome inspiration for future posts, especially since you know that they’re topics people are out there searching for.

LSI Graph

LSI stands for latent semantic indexing (which is a fancy pants way of saying “related keywords”). The LSI Graph is a tool that helps you find them. For instance, here are LSI keywords I get from “blog post ideas”:

Using LSI graph to find blog post ideas

All of these LSI keywords are related to the keyword “blog post ideas”.  Some of the keywords will be the same as the Keyword Planner and oftentimes you’ll find new ones.

LSI keywords are helpful in two ways. First off, they give you ideas for other posts, or even a new angle on a post you’re already writing. Secondly, it’s important to include LSI keywords in your content so that Google understands what your post is about. Think of it this way: The more related keywords you have in your post, the more signals you send to Google that it should show your page for these search terms.

Google Search Results

And if you’re looking for even more blog ideas and related keywords, scroll down to the bottom of Google next time you search for something. You’ll see related keywords, like this:

Get fun blog ideas from the related terms at the bottom of Google search results

If the keywords show up here, that’s a good indication that people are searching for them. Good stuff, no?

Ok, before we move on, we already know that keyword research is the backbone of SEO. So when you’re ready to optimize your posts, I recommend using the 3 tools mentioned here to refine your target keyword and LSI keywords.

Related: The Ultimate SEO Guide for Bloggers and Entrepreneurs

2) BuzzSumo

BuzzSumo is a tool that many people use and one that I’ve tried too. The idea here is to search for posts with the most shares, repins and retweets, then look at how/if you can improve upon them.

For example, here’s what shows up for the keyword “blog post checklist”:

How to Use BuzzSumo to Find Blog Topic IdeasLet’s say you want to write a post with blog post checklist as your topic.

First thing to do is to think about how you can make yours better and put your spin on it. Will yours be longer, prettier, have more details, more fun, lit up with a fresh perspective? You might even use a spreadsheet for your research, where you jot down each blog post title and URL with your ideas next to it.

Can you see what a great tool this is? Just knowing what people are sharing is going to help us frame our own content, and quick like, too.

Before we give it a high-five, there’s a catch: It costs a whopping $99 a month.

That’s just crazy talk, in my book. So, what do we do?

I recommend playing with the free trial just for giggles. You’ll have 2 weeks to poke around, see what results you get, find a popular post and do it one better. Then, because we don’t like subscriptions gobblin’ up our profits, let’s see if we can get similar insights with Pinterest, for FREE.

This shouldn’t be hard to do. For starters, Pinterest is so much more than a social media site. It’s actually a search engine much like Google, which means that you can easily find pins with high engagement, comments and repins.

Just look at all this beautiful content:
Use Pinterest to get blog post ideas!

Oh, and those blog titles I mentioned? Make sure you look at those too. They’re a much bigger deal than you might think, especially if you want people to click through and read your post. I’ve got 120+ Blog Post Title Templates that will help you out here.All you have to do is fill in the blanks. Trust me, these are so helpful when you’re about to hit publish and get hit with writer’s block out of nowhere!

Related: 14 Ways to Get Massive Traffic from Pinterest

So this leads me to…

3) Social Media and Social Communities

A great place to find content ideas. Again, I use Pinterest the most, because that’s where I get the bulk of my traffic and that’s where my audience is. When I’m really stumped for ideas, I branch out to Facebook and other social communities and forums.

Facebook

Facebook groups are great for promoting your content, getting ideas, and generally meeting some interest people.

I’ve already talked about how to join groups and manage promo days here. Now let’s look at how we can leverage those same groups to get ideas for future posts (or even products!).

Once you join a few groups, you’ll see that some are strictly promo, and that’s perfectly ok. In those groups, you’ll promote your posts and leave it at that. You’ll find other ones, like the Blog Boosters group, where people are actively sharing, answering questions, asking for advice, and so on. These are the groups that will give you a mountain of blog ideas!

I recommend spending a few minutes each day bopping around to see if there’s a question you can answer, or better yet, write a post about. Whenever I see the same question asked over and over again I know it’s a good blog topic, and it goes right on my editorial calendar.

For instance, here’s yet another Pinterest question from Blog Boosters:

 

Use questions in Facebook groups as blog post ideas.

I’m gonna do it! This one’s going on my calendar for a future post. I’ve answered so many questions like these, it’s definitely time for another Pinterest throwdown.

What questions do you answer over and over again? Now we’re killin’ it, see?

Reddit

Seriously, I’m freaked by Reddit. It’s a scary place, just sayin’. I’ve been banned from enough subreddits that I’ve backed off sharing my posts there lately. Redditors hate anything that looks, smells or sounds spammy and they can spot marketers a mile away.

Still, it’s a great place to get blog ideas. Join a few subreddits related to your niche, then use the search bar to look for “how do you” threads, like this one from r/smallbusiness:

Use Reddit to get unique blog ideas.

I’ve seen enough questions like these in my subreddits to write something about keeping your enthusiasm and working a side hustle.

Quora

Another great place for blog ideas. To start, you need to sign up for Quora using your Gmail and select topics that are relevant to your audience. For example, here are my topics:

Use quora to answer questions and get blog ideas.

Once you’ve chosen your topics, related questions will appear in your feed. If you’re really savvy, and I know you are, you’ll poke around in here every week. See what questions you can answer and then fire away with a link to one of your posts. Quora is fantabulous for traffic!

This is also a perfect place to find new blog ideas. Here are the top questions in my SmallBusiness feed:

Answer questions on Quora for more traffic and for future blog ideas!

See that one in red? That’s perfect inspiration for a “start your business on a budget” post. Bump.

Related: Why You Need a Social Media Strategy (And How to Create One that Works)

 

So there you have it! These are my favorite places to find blog ideas.

You know what another one is? My ears. That’s 2 places, I know, but you get my gist: listen with an intent to write. Look through your blog comments, look at the comments of other popular blogs in your niche, listen to what people say/ask when you speak to them one-on-one. What questions pop up most frequently?

Chances are you’ll see/hear a lot of the same questions on Facebook, Pinterest, Google, BuzzSumo, Reddit, Quora, and in- -person. I bet there are a lot of others in your audience with those same questions, and it’s time to write posts about them already. We’ve got work to do!

Where do you get your blog ideas? Let’s add it to the list!

 

 

 

How to Choose the Perfect Name for Your Blog or Business


How to Find the Perfect Name for Your Blog or Business | If you’re stumped with what to name your blog or business, this post is for you! It includes 7 easy steps to help you choose a name you’ll love for years to come. Click through to see the steps!OMG!?!! What’s wrong with me! I’ve GOT to move on, I mean, it’s just a name. It should be so simple and I can’t figure it out. How am I ever going to be successful if I can’t past this?

Ughhh, that was me trying to choose names for my first few businesses. I just couldn’t figure out whether I should name them something creative and catchy or name them after myself. By the time I launched my clothing line biz I was so exhausted with the topic of names altogether, I thought I’m going to pick any name and just get out there with it. This naming thing had me tripped up and I so desperately needed to move on!

If you’re stumped with what to name your blog or business like I was, or have been putting your biz entirely on hold simply because you don’t know what to call it, I put together this list of tips and strategies that will help you choose a name for your blog with ease so you can unleash all your great ideas!

1) First, try not to stress

Don’t let your name make you loony the way mine did! Your brand name is a big deal and not a big deal at the same time. Let me explain. I know you want to find your dream name, that perfect name that rolls off your tongue and captures everything about you, your brand, and your audience. That’s the holy grail of names, right? But what’s even more important is what your brand stands for. People are going to care less about your name than you think (trust me!) and care a whole lot more about your why, your mission, your values, and your vision. Those are the things that actually define your brand, not the other way around. It all starts with the You in your brand. Your name, tagline, logo, colors – all of that is pretty packaging for your brand. You may think there’s some better name out there, and truly, there may be. You can always change your name when your brand becomes hugely successful, and you know it will!

2) Give yourself a time frame

This is absolutely key, because you can easily fall into a rabbit hole and wind up putting off all your great ideas, simply because you can’t decide on a name. Get in the habit of working within a deadline and then try hard to hold yourself to it. If you feel like you’re close to deciding or maybe you’ve narrowed it down to two or three names and you’re almost there, bravo! Why not give yourself until the end of the week and then call it? If you need more time to discover what your brand is about, that’s okay too. It’s just important to set goals and reach them. You always want to be moving forward and there are so many other areas of your business where you can get stuck. Don’t let your name keep you from getting out of the gate!

3) Define what your brand stands for

This is a must-do if you’re going to feel great about your name for years to come. When you know the foundation of your brand, naming it is a whole lot easier. Plus, you’ll probably come up with some great descriptive words you can use in your name.

  • What value does your brand provide?
  • Who is your ideal customer, and how do you help? What’s the one problem you solve for them?
  • How do you want people to feel when they interact with your brand?
  • What is your brand all about? What products do you sell? What blog topics do you cover?
  • What other brand names are out there that you love? Why do you like them? Do they make you feel upbeat or happy? Is their name easy to remember? Does it roll off you tongue easily?
  • What is your brand personality and tone?
  • What is your brand mission? Where do you see your business 5 years from now?

4) Explore using your name or a product name

Should the name for your blog or business be your own name, or a product name? This one’s a biggie for a lot of people, including me. There’s really no right or wrong answer, but of course, we can try! Think about how you want your name to make you and your audience feel. Does your own name feel more authentic to you? Or do you love the idea of using a product name? I would try to avoid choosing a name simply because it sounds clever or catchy. You want to choose your name from the inside out. Your “perfect” name is the one where you can express yourself transparently, without hiding behind anything. You want that when people interact with your brand they see and feel a real human with flaws and talents, someone they can genuinely connect with.

Some things to keep in mind when deciding this:

  • Look at your answers from step 2 to get clarity on your industry and your vision
  • When you look down the road, can you see taking on a partner or even selling your biz? It may be better to go with a product name then. If you’re a coach, consultant or blogger selling your expertise, it might be easier for you to express yourself freely and connect with your audience authentically when you use your first name.
  • If you’re unsure where your brand is going just yet, don’t get too specific either way. We can always experiment with a combo of your name and a product name. I’m thinking of “That might be a great way to keep your name open-ended until you figure it out.
  • There can be a tendency to be fearful about using your own name, especially when you’re starting out. You may feel safer using a name that bolsters you up a bit, kind of makes you sound larger than you feel. Just be careful that the real you doesn’t get buried behind your name. You will connect with your audience more authentically when you expose your “humanness”.

So have I convinced you to use your own name? If so, you’re done, friend! Get out there and share your brilliance with the universe! If you’re still scratching your head for the perfect name, read on…

5) Write down some words that describe what you do

You know what your brand stands for, now it’s time to do some brainstorming. Make a list of words that describe your brand. For example, maybe you want to create a DIY fitness blog that inspires people to get in their best shape ever. You’ll be sharing at-home workout videos and tips for how to eat right without dieting or counting calories. Some words you can pull from that are: fitness, nutrition, shape, work it out, best life, no more diet, energizing, fun, flat abs, 20-minute workout. Then use a thesaurus to find even more ideas. Maybe it’s the songwriter in me, but I love discovering new words! I’m a closet thesaurus junkie, for sure.

A few random thoughts about your words:

  • Don’t use a word just for the sake of adding in a keyword. That’s called “keyword-stuffing”. I’ve noticed better rankings when you have a keyword in your domain, so there is something to it, but you don’t want to start there. If there’s a term that fits your brand and also makes it easier for people to find you, I say go for it!
  • Get creative with your list and have some fun! Change a word to make a new one, put two words together, search for similar words and pair them up all over again.
  • Walk away for a few days, and then come back and tweak, edit and refine your list.
  • Is it too clever? In the next step you’ll see why I said that!

6) Make it simple and memorable

Remember when I said Don’t hide behind your name? A few years back I came up with “Moxiphiz” for my clothing line. I bet you’re wondering how to say it and what the heck it means, right? It’s pronounced “moxie-phiz” and it means “the face of courage”. I thought it was so super cool (and it was!) but people had a hard time saying it. It took a while for me to understand that I was the only person who knew what it meant. I can’t even remember how many times I had to explain it to people!

So take it from me, a simple name is better than a clever name. Don’t try to impress people. People should feel good when they say it and when they see it, and you should too! Here are some questions to ask yourself:

  • Is your name short and easy is to remember?
  • How does it sound? Words have a rhythm and melody to them and if you can make yours sing, you’re halfway there!
  • When you picture your name across the web, can you see it a cool logo or maybe an interesting play on fonts in there? Maybe one or two letters that would make an awesome icon? Your dream name should give you tons of design ideas.

7) Finally, check that it’s available

So you’ve got a name for your blog that you love, head over to GoDaddy and type in your name idea to make sure it’s available. If it is, grab it quick! I’ve seen available names get scooped up in the time it takes to refresh my screen. Don’t wait until later!

If your name isn’t available, try thinking of ways you can change it a bit. Experiment with reversing the words, making it plural or singular, adding a hyphen or short words like “to”, “a” and “the”. Also, you may want to visit the site to see if your dream domain is actually being used just to be sure the brand isn’t too similar to yours. If it is, you may want to change your name entirely.

You might see your name available as a “.co” or “.net” instead of a “.com”. I’ve seen people use both of these but there are disadvantages, mostly because when people think about your website, they think “.com” We just kind of expect to type in that domain extension rather than “.co” or “.net”. I recommend altering your name to get the “.com” version.

What ideas do you have for your brand name? Are any popping out at you that you want to share? I’d love to hear!

 

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