Do you ever wonder how to promote your blog posts once you hit publish, so that all your hard work writing them pays off – and instead of seeing crickets when you dig in to analytics, you see hundreds and thousands of page visits each day?
Give new posts an initial spike of social traffic
Turn your posts into other types of content
Recycle older posts so they’re always out there
What this means is that right after you publish a post, you have a plan for how, when, and where you will share it.
One thing I should mention…you don’t have to tackle every social channel listed here.
If Facebook and Instagram are making a difference in your business (or if your audience hangs out here), get into a system for sharing your posts consistently on those channels first. You can always add the others later.
BONUS: I created this Blog Promotion Plan + Checklist to help put hte plan into action.
Blog Promotion Plan for Social Media Traffic
Facebook
Day 1 – Share the link post
Day 3 – Create a video summarizing post
Day 7 – Turn a quick tip into an infographic
Day 14 – Pose a question with a link to the post
Day 31 – Repeat Day 1
Twitter
Day 1 – Tweet a link to your post
Day 1Â – Change the text and share another tweet
Day 3 – Share a clip of FB video
Day 7 – Share a quote from your post
Day 14 – Change the image and share another tweet
Day 31 – Repeat Day 1 (use the best tweet)
Pinterest
Day 1 – Pin to boards
Day 3 – Share a second pin to boards
Day 14 – Share a video pin from the short clip
Day 31 – Repeat Day 1 (use the best pin)
Instagram
Day 1 – post image with text overlay
Day 3 – Instagram story in video format, introduce blog post content with call to action
Day 7 – Post the video clip from Facebook
Day 14 – Share the same quick tip from Facebook
LinkedIn
Day 1 – Share the link post as an update
Day 1 (four hours later) – share to LinkedIn Groups
Day 7 – Share the same quick tip from Facebook
Day 31 – Repeat Day 1
Youtube
Day 1 – Upload your video, include a link back to your blog post
Add YouTube cards to the video with pertinent links to your blog and website
———————
Whew! That’s a lot.
You’re probably thinking, I created a blog post, not a video or infographic. Where are these coming from?Â
You need to create them to make this blog promotion strategy work effectively. Trust me though, they won’t take long to create, not after you’ve already written your post!
Right after you finish writing, create different types of visual content for it. This will keep your content fresh and interesting, and make scheduling apps happy because they tend to flag duplicate text.
Here’s what I create for each post:
The post with a title image
2 pin images
2 Instagram images
An Instagram story
A video – only for posts that make sense
A question
Quick tip infographic
Of course, you can work up to this. When I started sharing my posts regularly, I only created the blog image. Then I added a pin image, then two, then multiple tweets, and so on.
So you don’t have to create all of this at once! Start where you are and work up to it. u
If you’re looking for other types of social media content you can share, click the image below to download my Social Media Cheat Sheet + Content Calendar.
What about scheduling tools?
There are so many scheduling tools to choose from. Here are a few that I like:
For Days 1-14
Buffer
Tailwind (Pinterest)
Later (Instagram)
For Day 31 – and once a month after that
SmarterQueue
Tailwind SmartLoop
Recurpost
Edgar
SocialOomph
Later
A few random thoughts about the tools
Still wondering how to promote your blog effectively with the scheduling tools? Here are some pointers.
I love Buffer and use it a lot because of its integration with IFTTT for Buffer. But I wish it was easier to schedule content on specific days. With Buffer, you create a daily schedule and content gets added to the bottom of the queue. So for new posts that you want to share more frequently, there’s a lot of shuffling around to schedule them when you want.
For Pinterest, Tailwind is great. You can shuffle pins easily and schedule them any day you want (same for Later and Instagram). I even figured out a way to semi-loop pins using Tailwind.
Recurpost is free for up to 3 channels, so this is definitely worth looking into. Tailwind’s SmartLoop is a great way to recycle your posts so they’re always being shared. And SmarterQueue is my fave for automating Twitter, LinkedIn and Facebook. And then there’s this IFTTT/Google Calendar method that’s also free and works like a charm for Twitter and Facebook.
I’m extremely pleased to discover this web site. I need to to thank you for your time due to this wonderful read!! I definitely savored every little bit of it and I have you saved as a favorite to see new information in your web site.
Hey Jason, I’d shoot for anywhere from 2-3 minutes. Any longer and people will start to drift off 🙂 I shoot mine straight from my laptop (mac) using iMovie, ScreenFlow or even QuickTime. If you’re on a PC, I would check out Camtasia. I know other people also use a separate webcam, like this one from Logitech. Hope that helps!
Great post with a lot of excellent information! This is a great resource for someone newer to social media marketing, that requires some guidance on what to do.
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Thanks. You made it well-detailed and it was really helpful.
So glad you found the post helpful, Shanjei! 🙂
Great post – thank you. Easy to follow steps and guide.
Great information – thanks. Easy-to-follow checklist!
I’m extremely pleased to discover this web site. I need to to thank you for your time due to this wonderful read!! I definitely savored every little bit of it and I have you saved as a favorite to see new information in your web site.
Great info! Just curious to learn more about the video part – how long is it? How is it shot/done? Thanks!
Hey Jason, I’d shoot for anywhere from 2-3 minutes. Any longer and people will start to drift off 🙂 I shoot mine straight from my laptop (mac) using iMovie, ScreenFlow or even QuickTime. If you’re on a PC, I would check out Camtasia. I know other people also use a separate webcam, like this one from Logitech. Hope that helps!
Great post with a lot of excellent information! This is a great resource for someone newer to social media marketing, that requires some guidance on what to do.
Great post with details.
Thanks for sharing this key info. #StayPositveStayCreative
Great post. Well broken down.
Thanks!
Thanks, Diran!
Such a great post! I’m able to wrap my brain around the after part of publishing a bit more. Thank u!
This is so helpful thanks!
You’re so welcome, Ali!
That’s an awesome list, great work Sandra!
Awesome advice! Increasing your traffic online is not easy especially if you are just starting out. The information provided here helped me a lot.
I never thought to just change the words for tweet post, what a great idea, thanks!
I have been looking for something like this forever! This is so helpful!