One of the biggest questions people have after they start building their list is, “Now how do I sell things to my subscribers?”

You want to make money, naturally, but you don’t want to come across as pushy or salesy.

Believe it or not, if you have the right email marketing content strategy – one where you’re building rapport and providing value along the way – letting them know what you have to offer can actually be exciting and even fun! You know that what you offer is going to help them and you know they’re just waiting to hear about it.

How do you get there?

The way we see it, there are 3 essential types of emails you need in your mix:

๐Ÿ‘‰ Weekly Newsletter and Broadcasts
๐Ÿ‘‰ Email Promotions and Flash Sales
๐Ÿ‘‰ Email Sequences

Today we’re breaking down exactly what each type means for your business, and how to use them to connect with your subscribers in a way that feels natural and drives results. 

Let’s dive in with a bird’s eye view of each type…

#1. Weekly Newsletters and Broadcasts

Think of your newsletter as your chance to have a regular coffee date with subscribers. It’s not about the hard sell โ€“ it’s about showing up consistently and providing genuine value that keeps your audience looking forward to hearing from you and opening your emails.

Broadcast emails are less about generating sales, and more about maintaining a relationship with your subscribers. Think of them as your “default” emails that you send as regularly as you can. (We shoot for 1-2 times per week.) 

While many businesses neglect regular newsletters (we’ve been guilty of this too!), they’re crucial for maintaining an engaged audience. The key is to vary your content to keep things interesting and relevant.

We use the same categories as our Content Calendar System:

  • Inspire: Everyone loves a good success story. Share wins from your clients, personal breakthroughs, or inspiring industry examples. Show your subscribers what’s possible and let them know you’re in their corner, cheering them on.
  • Ask: Help your audience see their goals and challenges from new angles. The right question can spark powerful insights and mindset shifts that move people closer to their goals.
  • Connect: Don’t be afraid to be human. Share your own experiences, including the struggles and lessons learned. This vulnerability creates authentic connections and helps subscribers understand the heart behind your business.
  • Educate: Emails that help people solve a problem while building your authority. You can share tips in the body of your email or link to a blog post or video.
  • Convert: While newsletters aren’t primarily about selling, you can naturally weave in mentions of your products and services. The key is to frame these mentions in terms of how they solve specific problems for your audience.
  • Evergreen Keep a running list of timeless content ideas you can share anytime: helpful resources, industry insights, new discoveries, and behind-the-scenes peeks at your business. Freebies, projects you’re working on, new ideas you recently discovered, and so on.

Be sure to grab our 100 Email Ideas to Send to Your List Today Cheat Sheet for specific email ideas and prompts in each of these categories. ๐Ÿ‘‡

#2. Promotions and Limited Time Offers

Believe it or not, people really do sign up to your email list to learn about specials and discounts, so running promos is a powerful way to give them a great deal AND generate sales you can count on.

An email promo is a series of emails (usually 2-6 but sometimes more) that you send to your list over a set number of days to promote a special offer.

They can be quick 24-hour flash sales or longer campaigns. And what weโ€™re talking about is:

  • Offering something specific and special
  • Sending out a predetermined number of emails
  • With a start and end date (usually 5 days or less)
  • For the purpose of hitting a specific $$$ goal

You can run promos around seasonal holidays, or you can run promos anytime you need to generate more income.

A typical promotion cadence might look like this:

  • Day 1 โ€“ Announce Your Sale: This is the first email that gets people excited about your promotion. Let them know why you’re running a special sale, who it’s for, whatโ€™s included, and the price & deadline.
  • Day 2 โ€“ Reminder: Address a specific pain point your audience is struggling with and remind them about your special sale.
  • Day 3 โ€“ Inspire: Share a case study or success story so they can see the opportunities that are out there for them when they buy.
  • Day 4 โ€“ Bonus Added: Announce a โ€œjust addedโ€ bonus if they take action today. It’s the bonuses that really get people buying so don’t skip this!
  • Day 5 โ€“ Last Chance: Let them know your promotion is ending and give them a “last call” before the cart closes and the price goes up.

Grab our FREE Monetize Your List Starter Kit – it’s got everything you need to know about running, planning, and tracking email promotions ๐Ÿ‘‡

#3. Email Sequences

An email sequence is a series of automated emails that you send to your subscribers based on actions they take, such as signing up for your email list, clicking a link, completing a sequence, making a purchase, and so on.

You probably already know about the most common type of sequence: The Welcome Email Sequence.

It generally consists of 3-6 emails sent when someone signs up for your list or freebie. Over 5-7 days, you’ll introduce new subscribers to your brand and how you can help, and gently invite them to take action.

Grab our FREE Welcome Sequence Cheat Sheet to take with you๐Ÿ‘‡

Welcome sequences are a great place to start, but there are loads of other sequences that will help you make more sales and increase the average order value & lifetime value of customers.

The beauty is, once you set them up you’ll be generating more revenue without lifting a finger.

Some essential sequences to have in your arsenal are: 

  • Digital Product Sequence: Warm people up to your digital product, help them overcome common roadblocks, and position your digital product as the solution they’ve been looking for.
  • Client Booking Sequence: Take your subscribers from prospect to client by showcasing the unique value you provide and leading them to a strategy call.
  • Cross Sell Conversion Sequence: Introduce different offers to existing subscribers and customers. You’ll educate them, provide value, and foster trust as you guide them to your next product or service.
  • Onboarding Sequence: Guide new customers through your product or service so they get the maximum benefit out of their purchase.
  • Upsell Sequence: After the onboarding sequence, it’s time to introduce related products that will help them get even more results, faster.
  • Product Launch Sequence: Create excitement around new products and services and give your subscribers a peek at what they can expect.
  • Abandoned Cart Sequence: Gently nudge subscribers who started to buy. You’ll remind of their interest & what they left behind, and share exclusive incentives to encourage them to complete their purchase.

Taking Action on Your Email Strategy

The key to monetizing your list is staying consistent and not ghosting your subscribers for too long, so start by getting into the habit of sending out regular broadcast emails โ€“ these will keep your relationship warm and your subscribers engaged.

From there, you’ll want to have a welcome sequence in place to properly introduce new subscribers to your business. 

And once you’ve built up your list a bit and established that consistent relationship with your subscribers, you can start planning your first promotion.

From there, your goal should be to layer additional automated sequences and set up regular promotional campaigns. Pro-tip: donโ€™t let this overwhelm you, just chip away at your email marketing plan bit by bit. We always have a running list of sequences we need to create and campaigns we need to set up on our to-do list. 

Remember, consistency matters more than perfection. Start where you are and build from there. The sooner you start showing up regularly in your subscribers’ inboxes, the sooner you’ll see the impact on your bottom line!

If you need help getting started, we’ve got your back:

โœ‰๏ธ Activate Your List has all the email templates you need for your regular broadcasts
โœ‰๏ธ Email Sequence Builder includes done-for-you sequences for all the sequences mentioned in this post and more.
โœ‰๏ธ Email Promo Builder is your pre-planned promotional calendar with 160 ready-to-send promo emails. 

Let us know in comments if you have any questions. We’re here for you!

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You’ve built an email list, and now you’re sitting at your desk second-guessing every word you write. You know staying in touch with your subscribers is importantโ€ฆ but what do you say that’s actually worth their time?

Just remember: Your subscribers joined your list because they want to hear from youโ€”not just about your products or services, but about your insights, experiences, and ideas. Every email you send is a chance to help them solve a problem, learn something new, or feel understood.

Why Emailing Regularly Makes a Difference 

Show up consistently with valuable emails and you’ll build the kind of personal connection and trust that turns subscribers into customers. They’ll remember you when they need help, trust your expertise, and be more likely to buy from you or refer others.

Ghost your subscribers for too long and watch what happens: Theyโ€™ll forget who you are and are more likely to unsubscribe when you finally do email them. 

And when you try to sell something? It feels awkward and pushy because you haven’t earned the right to ask for the sale.

Regular emails aren’t about “staying in touchโ€ for the sake of it. They’re about becoming the expert your subscribers actually want to hear from.

Worried About Unsubscribes? Don’t Be.

It’s natural to lose some subscribers along the wayโ€”what matters is focusing on the ones who stay. By consistently providing value, you’ll attract and retain the right audience for your brand.

Think of it this way: When someone has a problem your business can solve, they’ll turn to whoever is top of mind. Regular emails ensure that’s you.

Remember that people buy from people they know, like, and trust.  Regular emails ensure that’s you.

Six Types of Emails That Build Customer Relationships

In this post, we’re sharing 100 actionable email ideas organized into six essential categories. Each type serves a specific purpose in your customer relationship journey. 

โ†’ Ask Emails: Open conversations that help you understand your subscribers better

โ†’ Inspire Emails: Motivate your audience to take action and believe in what’s possible

โ†’ Connect Emails: Build authentic relationships through shared experiences

โ†’ Educate Emails: Establish your expertise while providing practical value

โ†’ Convert Emails: Guide interested subscribers toward your solutions

โ†’ Evergreen Emails: Create lasting value that works any time

Think of these emails as conversations, not campaigns. They all work great for weekly broadcasts or whenever you need to hit “send” to keep the conversation going. 

How to Get the Most From These Ideas

Before we dive in, keep these tips in mind:

  • Make each idea your own by adding your unique perspective and experience
  • Mix different types of emails to maintain variety and engagement
  • Start with ideas that feel most natural to youโ€”you can expand your comfort zone over time
  • Remember that consistency matters more than perfection
  • Grab our cheat sheet to keep these ideas handy whenever you need inspiration!

Ready? Letโ€™s dive into the 100 broadcast email ideas you can start using todayโ€ฆ 

๐Ÿค” Ask (Ice Breaker Content)

Purpose: Help your subscribers shift their thinking and mindset and learn more about what they really want and need.

  1. What’s your ‘why’?
    Share your own ‘why’ story and ask subscribers to share theirs. This creates connection through shared purpose and helps you understand what drives your audience.
  2. Big decision to make
    Talk about a tough decision you made and ask for their opinion on a similar challenge. This creates engagement through shared experiences and problem-solving.
  3. How can I help?
    Ask subscribers to reply with their biggest current challenge, then offer a solution in follow-up emails. This shows you’re committed to their success and helps you create targeted content.
  4. Reality check
    Share a surprising statistic and ask how it resonates with them. This encourages reflection and discussion about industry trends or challenges.
  5. Defining success
    Share what success looks like to you and ask them to define their vision. This helps align your content with their goals and aspirations.
  6. Curious conversations
    Pose a fun or thought-provoking question, like “What’s one skill you wish you had?” This creates light engagement and reveals insights about your audience.
  7. Getting personal
    Share an honest story and invite subscribers to reply with theirs. This builds trust through vulnerability and shared experiences.
  8. Common challenges
    Ask about their biggest obstacle this month, tied to your niche. This helps you understand current struggles and create relevant solutions.
  9. Quick tips
    Share 3 simple tips to solve a common problem and ask for their feedback. This provides immediate value while encouraging engagement.
  10. Dream big
    Encourage them to share their ultimate goal for the year and offer a piece of inspiration to help them. This creates connection through shared ambitions.
  11. The one shift
    Ask if they’ve ever experienced a small change that led to a big transformation. This highlights the power of incremental progress and encourages sharing success stories.
  12. Feeling stuck?
    Share one way to get “unstuck” and ask what’s holding them back. This creates an opportunity for meaningful discussion about obstacles and solutions.
  13. Your biggest challenge
    Invite them to share their biggest struggle related to your niche and promise tailored advice. This shows your commitment to providing personalized solutions.
  14. Survey your audience
    Ask a simple survey question like, “Which topic would you love me to cover next?” This helps you create content that directly addresses their interests.
  15. Experts don’t tell you this
    Share a lesser-known tip and ask if they’ve tried something similar. This positions you as an insider while encouraging discussion of alternative approaches.
  16. Your next step?
    Pose a question like, “How do you know when you’re ready for [X]?” This helps subscribers evaluate their readiness for advancement while providing you with valuable insights.
  17. Your biggest question
    Ask them to share a question they’ve been wanting to ask an expertโ€”you! This helps you understand their deepest concerns and creates content addressing real needs.

๐Ÿ‘‹ Connect (Relationship-Building Content)

Purpose: Strengthen your connection with subscribers by sharing relatable or personal stories.

  1. Behind the scenes
    Share a photo and describe your workday, encouraging them to share theirs. This creates natural connection through shared daily experiences.
  2. Lessons learned
    Talk about a mistake or lesson from the early days and ask about theirs. This builds trust through vulnerability and shared learning experiences.
  3. Favorite resources
    List your go-to tools or books and ask them to recommend their favorites. This creates valuable exchange while helping everyone discover new resources.
  4. Milestone moments
    Celebrate a business or personal win and invite them to share theirs. This builds community through shared celebration.
  5. Shared challenges
    Reflect on a problem you’ve faced recently and offer your solution. This shows vulnerability while providing practical value.
  6. Community shoutout
    Highlight a subscriber’s success story and thank them for their inspiration. This builds community while celebrating individual achievements.
  7. Open-ended question
    Ask, “What’s the best advice you’ve ever received, and why?” This sparks meaningful discussion and shares valuable insights.
  8. Surprising facts
    Share a little-known fact about your niche or industry and ask for their thoughts. This engages curiosity while encouraging discussion.
  9. Inspiring quotes
    Share a quote and describe how it impacted you. This creates connection through shared values and inspiration.
  10. Weekend plans
    Share something fun you’re doing and ask what they’re excited about. This builds personal connection beyond business topics.
  11. The moment I knew
    Describe a pivotal moment in your journey and ask if they’ve experienced something similar. This creates connection through shared experiences.
  12. This brightened my day
    Share a lighthearted joke or story to spread joy. This adds personality and lightness to your communication.
  13. My biggest growth lever
    Share a surprising thing that boosted your growth and invite them to share their secret weapon. This provides value while encouraging engagement.
  14. Best advice
    Talk about advice you wish you had followed sooner and ask about theirs. This creates learning opportunities through shared wisdom.
  15. Not my best trait
    Open up about a personal flaw and how you’re working on it. This builds trust through authenticity and vulnerability.
  16. My process for [X]
    Describe a specific workflow and ask how they manage similar tasks. This provides practical value while gathering insights.
  17. Surprising lessons
    Share a lesson from an unexpected source and invite similar stories. This creates engagement through unique perspectives.

๐Ÿ™Œ Convert (Action-Oriented Content)

Purpose: Drive subscribers to take specific actions, such as signing up or making a purchase.

  1. Exclusive offer
    Announce a limited-time bonus and explain its value. This creates urgency while clearly communicating benefits.
  2. Testimonials
    Share a client success story and encourage readers to join. This builds credibility through social proof.
  3. Urgent reminder
    Highlight a time-sensitive opportunity and what they’ll miss out on. This motivates action through scarcity.
  4. Step-by-step guide
    Teach them how to solve a specific problem with your product. This demonstrates value through practical application.
  5. Free resource
    Promote a downloadable guide or checklist to help them take action. This provides immediate value while building trust.
  6. Sneak peek
    Reveal upcoming content, products, or features. This builds anticipation and keeps subscribers engaged.
  7. Special invitation
    Invite them to join a webinar, challenge, or live Q&A. This creates exclusivity while providing value.
  8. Proof of results
    Share stats or case studies demonstrating your solution’s effectiveness. This builds credibility through concrete evidence.
  9. Comparison chart
    Show how your product/service outperforms alternatives. This aids decision-making through clear comparison.
  10. Personalized offer
    Create a message tailored to their interests or actions. This shows attention to individual needs.
  11. I love shortcuts
    Highlight a quick win they can achieve today. This provides immediate value through actionable tips.
  12. Steal this strategy
    Share a successful tactic and encourage them to try it. This provides practical value through tested methods.
  13. Let’s have a chat
    Invite them to book a call for personalized help. This creates opportunity for deeper connection.
  14. Does this happen to you too?
    Share a relatable mistake or challenge and how you fixed it. This builds connection through shared experiences.
  15. Best customer experience I ever had
    Connect it to what you provide for clients. This illustrates your service standards through storytelling.
  16. This is YOUR year
    Inspire them to commit to their goals and take action with your help. This motivates through possibility.
  17. Here’s your roadmap
    Offer a clear path from [Problem] to [Solution]. This provides structure for achieving desired outcomes.

๐Ÿค— Evergreen (Timeless Content)

Purpose: Share content that remains relevant regardless of timing.

  1. FAQs
    Address common questions about your product/service. This reduces support queries while providing valuable information.
  2. Best practices
    Share tips to maximize results using your solution. This helps users get better results while showcasing your expertise.
  3. In case you missed it
    Summarize recent valuable content. This ensures important information reaches more subscribers.
  4. Timeless tips
    Highlight evergreen strategies for achieving a goal. This provides lasting value regardless of when it’s read.
  5. Classic mistakes
    Warn them about common pitfalls and how to avoid them. This helps subscribers succeed while positioning you as an expert.
  6. Step-by-step process
    Walk them through a specific task or method. This provides clear, actionable guidance they can reference anytime.
  7. Foundational advice
    Share the basics of a key concept in your niche. This creates a valuable resource for beginners while refreshing fundamentals for advanced users.
  8. Annual checklist
    Provide a seasonal or yearly must-do list. This creates a reusable framework for ongoing success.
  9. Myth-busting
    Debunk common misconceptions in your field. This establishes authority while providing clarity.
  10. Roadmap to success
    Create a visual or written path to achieve a specific result. This provides clear direction for achieving goals.
  11. New content teaser
    Announce your latest blog or video. This drives traffic while providing value.
  12. Free gift
    Surprise them with an exclusive resource. This builds goodwill while delivering immediate value.
  13. My favorite tools
    Reveal your go-to resources for efficiency or success. This helps subscribers optimize their own processes.
  14. My mentor
    Share lessons from someone who inspired you. This provides valuable insights through storytelling.
  15. New insight or discovery
    Offer fresh knowledge you recently gained. This keeps content current while sharing valuable learning.
  16. Something new I tried
    Share an experiment and its results. This provides practical insights through real experience.
  17. Did you know this?
    Present an intriguing fact or insight. This engages curiosity while providing valuable information.

๐Ÿ“’ Educate (Informative Content)

Purpose: Provide valuable insights or practical knowledge.

  1. Deep dive
    Explain a complex topic in detail. This establishes your expertise while providing comprehensive value.
  2. Case study
    Highlight how a client/customer achieved success. This demonstrates real results while providing practical insights.
  3. Quick tutorial
    Teach a small task or skill in minutes. This provides immediate value through actionable learning.
  4. Data insights
    Share recent statistics or research. This keeps subscribers informed while demonstrating industry knowledge.
  5. Mistakes to avoid
    Highlight common errors and their fixes. This helps subscribers succeed while showcasing your expertise.
  6. Step-by-step demo
    Show how to use your product or service. This ensures user success while reducing support needs.
  7. Mini-course
    Introduce a series of lessons to solve a problem. This provides structured learning while demonstrating expertise.
  8. Q&A session
    Answer subscriber questions on a specific topic. This addresses real needs while engaging your audience.
  9. Interactive quiz
    Engage them with a quiz related to your niche. This creates engagement while assessing knowledge gaps.
  10. Resource roundup
    List helpful tools for achieving a goal. This provides practical value through curated resources.
  11. A mini rant
    Share why a common practice doesn’t work and what to do instead. This challenges assumptions while offering solutions.
  12. The latest trend
    Analyze a new development in your industry. This keeps subscribers informed while demonstrating thought leadership.
  13. Your success path
    Compare the easy vs. hard way to achieve a result. This provides practical guidance through contrast.
  14. Managing stress and anxiety
    Share methods to turn stress into growth. This addresses common challenges while providing support.
  15. A beginner’s guide
    Break down a topic for newcomers. This creates foundational understanding while welcoming new learners.
  16. 5 simple hacks
    Offer quick tips to improve their workflow. This provides immediate value through actionable advice.
  17. Are you making [X] harder than it is?
    Simplify a complex process. This reduces overwhelm while providing practical solutions.

๐Ÿ’ฅ Inspire (Motivational Content)

Purpose: Uplift and encourage your audience to take action or stay motivated.

  1. Success stories
    Share how someone overcame challenges with your guidance. This motivates others by showing what’s possible through real examples.
  2. Vision board
    Encourage them to visualize their goals and dreams. This helps them connect emotionally with their aspirations and take action.
  3. Motivational quotes
    Share an impactful quote and explain why it resonates. This provides perspective and inspiration through meaningful words.
  4. Big wins
    Celebrate subscriber achievements and encourage them to share more. This creates community spirit while inspiring others.
  5. Overcoming obstacles
    Inspire them with a personal story of perseverance. This shows that challenges can be overcome through dedication.
  6. Future planning
    Help them envision exciting opportunities ahead. This creates momentum by focusing on positive possibilities.
  7. Morning routine
    Share your practices for starting the day positively. This provides practical inspiration for daily success habits.
  8. Affirmations
    Offer uplifting thoughts to fuel their mindset. This helps build confidence and maintain positive focus.
  9. Small steps
    Highlight the power of incremental improvement. This makes progress feel achievable through manageable actions.
  10. End-of-week reflections
    Encourage them to assess their weekly progress. This builds momentum through recognition of small wins.
  11. Motivation and mindset
    Share strategies for staying focused on goals. This provides practical tools for maintaining drive.
  12. My secret fear
    Open up about a hidden struggle and how you overcame it. This creates connection through shared vulnerability.
  13. Unsung heroes
    Highlight someone who made an impact in your life or work and express gratitude. This inspires through recognition of others.
  14. My hardest lesson
    Share a tough life or business lesson and how it shaped your journey. This provides perspective through personal growth stories.
  15. It’ll never happen for me
    Talk about a moment you felt defeated and how you proved yourself wrong. This creates hope by showing how to overcome self-doubt.

Ready to Send an Email to Your List Today?

Remember: the perfect email is the one you actually send. Don’t get stuck trying to craft the perfect message. Choose an idea that resonates with you, adapt it to your voice and audience, and hit send.

P.S. Before you go, don’t forget to download our Email Ideas Cheat Sheet, with expanded prompts and examples for each idea type!

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Itโ€™s pumpkin spice latte season ๐Ÿ๐Ÿ‚๐ŸŽƒโ˜•๐Ÿ‚๐Ÿ! And you know what that means โ€“ itโ€™s the biggest sales season of the year for small businesses: 4th Quarter.

This time of year, your customers are not only opening their emails, theyโ€™re actively seeking out compelling offers and great deals. They’re primed to make quick purchasing decisions and in the mood to buy. ๐Ÿ˜Ž ๐Ÿ’ธ

Yes, weโ€™re talking about Black Friday, but weโ€™re not just talking about Black Friday. And yes, offering discounts is the most common strategy, but itโ€™s not the only strategy.

Whether youโ€™re selling courses, offering services, or running a small online shop, thereโ€™s a Q4 email strategy with your name on it. 

Weโ€™ve been in the trenches testing Black Friday and Q4 email campaigns for 8 years now, and weโ€™re laying it all out on the table โ€“ the good, the bad, and the surprising, to help you crush your year-end sales goals.

Weโ€™re also sharing a framework for planning your campaigns to help you make this your most successful 4th quarter yet.

But first, be sure to grab our free Email Sales Toolkit before we dive in to help you put it all into action. ๐Ÿ‘‡

Email Promotion Sales Kit

Now for some tea ๐Ÿซ– โ€ฆ

Q4 Email Promotion Strategies: What Worked For Us and What Didnโ€™t

Before we pull back the curtain, keep in mind that every business and every market is different. The big takeaway, of course, is that you have to test things out to know what will work for your business and your audience, but hopefully the following gives you some helpful insight. 

Successful Q4 & Black Friday Strategies 

๐Ÿ™Œ New product launches
Absolute gangbusters. Introducing new products in the 4th quarter works so well for us, we often โ€œhold products backโ€ from launching until the timing is right. The seasonality of your business may be completely different, but we think this works for us because we have a pretty sophisticated business audience. Theyโ€™re all about having the latest innovations, tools, and strategies. 

๐Ÿฅณโ€œBlack Friday Onlyโ€ specials on products we donโ€™t discount at any other time
Our audience goes wild for these. In fact, we suspect that people wait to purchase certain products until the holiday season knowing we usually have a special deal for our subscribers.

For us, the winning formula has definitely been exclusive deals not available any other time of year.

Q4 & Black Friday Strategies that Flopped

๐Ÿ˜ญ Putting everything on sale
No bueno. We think itโ€™s because there are just too many options to choose from and thatโ€™s overwhelming to our audience. Weโ€™ve always had better luck with focused offers and messaging. 

Also, weโ€™ve come to learn that our audience (awesome business owners like you) are looking for strategic investments to level up without breaking the bank, not just stuff that appears to be โ€œon clearance.โ€

๐Ÿ˜ฉ โ€œKitchen Sinkโ€ Bundles of our โ€œdeep-inventoryโ€ products

Meh. This looked good on paper and we were so excited about it, โ€œWhy not pull together a bunch of our products that we donโ€™t promote as much? We could create a โ€œthemeโ€ and position it around a specific topic or goal!โ€ 

We worked hard on the messaging and we loved it, but it just didnโ€™t fly. It just goes to show you that you never know until you try. 

If we had to guess, we think this didnโ€™t work for us because people often buy a bundle so they can get that one really special thing โ€“ and we werenโ€™t including any of our best sellers in the bundles.

๐Ÿคฏ Offering different deals every day during Black Friday week

Never again. This seemed clever to us at the time, but it was way too much effort for too little return โ€“ it just wasnโ€™t focused enough and our audience got confused and frustrated. 

The same goes with offering multiple different products in the same emailโ€ฆ we think itโ€™s just too much mental work for people to process so they wind up not choosing anything at all.

The verdict? Focusing on creating one killer offer works better (for us, at least) than having multiple โ€œpretty goodโ€ deals. That way you can make your messaging laser-focused on that one great offer which is a huge aspect of a successful promo. It also simplifies things for you and makes it much easier. 

Iโ€™ll say it one more time for good luck โ€“ what works for us might not work for you, youโ€™ve got to give it a whirl and see how your audience responds to find your own magic formula.

Donโ€™t Sleep on December โ€“ It Isnโ€™t Just for Gift-Giving!

Hereโ€™s something that surprised us about December! We used to think it was all about gift-giving and not ideal for our business, but we tested December promos and it turned out to be one of our best months. (Always test your assumptions!) 

Remember the customer journey. It might feel like the marketing youโ€™ve been doing all year long โ€œisnโ€™t working,โ€ but many potential customers have been noticing and considering what you have to offer. The end of the year often provides the final push needed to make a decision. 

Whether itโ€™s businesses looking to get their expenses in before the end of the year for tax purposes or people eager to start the new year with a bang, thereโ€™s just a built-in sense of urgency in the air and for the season that drives sales.

Capitalize on Your Customerโ€™s โ€œNew Year, New Meโ€ Mindset

As the year winds down, people start thinking about investing in themselves. That โ€œnew year, new meโ€ mindset kicks in and theyโ€™re thinking about:

โ€ข Gaining new skills or knowledge

โ€ข Committing to personal or professional growth

โ€ข Getting organized and boosting productivity

โ€ข Improving their health and wellness

โ€ข Setting fresh goals and achieving them

Imagine the possibilities! 

This is perfect timing for just about any business to show up with something special to help your customers end this year strong or kick off a fresh, new year.

If you think running seasonal promotions isnโ€™t for you, you really just need a good theme and youโ€™re off to the races. 

How aboutโ€ฆ 

โ€œBeat the New Year’s Rush” promo for a fitness or lifestyle businesses.

โ€œNew Skills for the New Yearโ€ promo for coaches or course creators.

“Winter Wellness” or โ€œHoliday Stress Busterโ€ packages for health and wellness professionals.

“2025 Goal-Setter” packages for coaches or planning/goal-setting digital products.

If youโ€™re stumped for ideas because you have a tricky niche, why not ask ChatGPT to brainstorm some concepts with you? Iโ€™ll bet youโ€™ll get a spark of inspiration you can run with. 

The Framework for a Killer Q4 Email Promotion

1. A Compelling Offer

This could be:

   โ€ข A significant discount on your most popular offering

   โ€ข An exclusive bundle

   โ€ข Early access to something new and exciting

   โ€ข A limited-time service package

๐Ÿ‘‰Do you need to discount? Not necessarily. If you donโ€™t want to make it cheap, make it special. Consider adding value in the form of exclusive, limited-time bonuses. 

2. A Dedicated Landing Page

Be sure to include: 

   โ€ข A clear description of your offer

   โ€ข A countdown timer (FOMO is real!) 

   โ€ข Testimonials if you have them

   โ€ข FAQs to address common objections

   โ€ข Clear, canโ€™t-miss-it call-to-action buttons

3. An Email Sequence

Hereโ€™s what works for us:

   โ€ข (Optional): A teaser email a day or two before the promotion starts to build buzz and get people looking out for your announcement 

   โ€ข The big announcement email that includes what it is, the discount, and details about the deadline

   โ€ข 2-3 reminder emails highlighting different benefits and addressing objections

   โ€ข A last-chance email to create urgency a few hours before your promotion ends

Maximizing the Black Friday Weekend

If youโ€™re running a ๐Ÿ—“๏ธ Black Friday promotion (Fri, Nov 29, 2024), donโ€™t forget that you also have:

๐Ÿ—“๏ธ Small Business Saturday (Nov 30, 2024)

๐Ÿ—“๏ธ Cyber Monday (Dec 2, 2024)

๐Ÿ—“๏ธ Giving Tuesday (Dec 3, 2024)

This means you can stretch your promos out over multiple days. 

You can even throw in some surprising twists like a new bonus added or donate a percentage of your sales to a charity you love as part of Giving Tuesday. 

Your Q4 Email Marketing Action Plan

As you plan your Q4 email strategy, remember these key takeaways:

1. Focus on creating one irresistible offer rather than multiple mediocre ones.

2. Donโ€™t underestimate December โ€“ it could be your best month.

3. Donโ€™t wait until the last minute to gather up everything you need. You want to have fun with your promotions and not feel stressed out and hurriedโ€ฆ 

And for that, weโ€™ve got a gift for you! Grab our free Email Promotion Sales Kit here: 

Email Promotion Sales Kit

Inside youโ€™ll get:

โ€ข The 9 โ€œmust-doโ€ strategies for effective email campaigns, including what to include in each email and how to boost conversion rates โ€“ without being salesy

โ€ข Use the planner to get a 10,000-foot-view of your next email promo, what you will offer, how many emails you need to hit your sales goals, and how to increase urgency

โ€ข Keep track of your sales so you can scale whatโ€™s working and repurpose your best promos for even more sales later on โ€“ with no extra effort!

โ€ข A 16-point checklist to keep handy for your next promo โ€“ these can make or break your sales and you donโ€™t want to forget them!

Now, over to youโ€ฆ 

Weโ€™d love to hear what youโ€™re thinking of trying this Q4. Leave us a comment and let us know: Whatโ€™s your biggest question about running a Q4 promotion?

Letโ€™s make this your best Q4 yet!

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Once you’ve got a few blog posts under your belt, it’s natural to start thinking about all the ways you can monetize your efforts โ€“ earning affiliate commissions, writing sponsored content, qualifying for display advertising and so on. 

As amazing as these strategies are, building relationships with brands and growing a large enough audience to make money with commissions or ads takes serious time and dedication before it pays off. 

Thatโ€™s why every blogger needs a digital product. 

With digital products, there arenโ€™t any outside forces telling you when you can start making money โ€“ you can start generating income right away. No waiting for brand deals or reaching some massive traffic threshold.  

You can even set digital products up in the early stages of your blog so as your audience and traffic grows, your sales will too. 

Here are a few more reasons why we think a digital product is something every blogger should have in their back pocket: 

  • A Natural Fit for Bloggers: They’re an extension of what you’re already doing: helping people with your expertise. In a way, your blog posts are already a digital product, youโ€™re just not charging for it. 
  • More Control: You control the pricing, the costs, and the sales process.
  • Very Low Overhead: They require very little time investment after the initial set up, and there are tons of user-friendly, affordable e-commerce solutions to host & sell your products
  • Build Massive Authority: A well-made digital product boosts your credibility and attracts even more paying customers. 
  • Generate Passive Income: Once you create it, your digital product keeps selling while you sleep (or write your next blog post!). Make them once and sell them forever. ๐Ÿ™Œ
  • Build a List of Customers: Digital products priced in the โ€œimpulse purchaseโ€ range can help you with list building. Rather than offering something for free, you can offer something for a very low irresistible price and create a list filled with buyers instead of just passive subscribers.

What do I need in order to sell digital products from my blog?

Before we get into the mechanics of how to go about selling your digital product to your blog audience, youโ€™re gonna need: 

  • A digital product such as a resource, template, tool, eBook, or course in a digital format that can be consumed on a device — e.g. a .PDF, a spreadsheet, audio/video files or a combination
  • A way to automatically deliver your digital product to your customer via email or enrollment in a digital product hosting platform like Gumroad, Teachable, or Podia
  • A sales page that explains what the product is, its price, your terms & conditions, and a way to complete the transaction

Beginner-friendly digital product hosting platforms like Gumroad will handle everything you need to get started with the exception of the digital product itself. Sale page, ecommerce, fulfillment, you name it. 

Itโ€™s a great place to start because there are no up-front costs and they handle things like taxes for you in exchange for a per-transaction fee. 

You can literally upload your product and have a checkout page you can embed on your site or link to within minutes!

You can also set up a dedicated sales page using WordPress so you have more flexibility to really showcase the benefits of your offer. Then, you can just link your product host for the checkout and delivery of the product.

๐Ÿ“Œ Thatโ€™s pretty much all you need to know for now, but if youโ€™re interested in learning more about our process for creating and setting up digital products, be sure to check out our Ultimate Digital Product Planner. It walks you through everything you need to know and do from start to finish โ€“ from what a digital product is, to validating your ideas, and all the way through to setting up your first sales funnel.ย 

Now, on to the million dollar questionโ€ฆ 

How do I sell digital products from my blog?

Letโ€™s get this out of the way right up front: it isn’t enough to put a link to your digital product from your websiteโ€™s navigation menu and expect people to buy it. 

Iโ€™ve talked to countless small business owners whoโ€™ve done this โ€“ created an awesome product and then added one link on their website โ€“ and then wondered why nobody buys it. 

Itโ€™s because people just donโ€™t buy things that way. You donโ€™t buy things that way. 

You donโ€™t go out of your way to explore someoneโ€™s website to see what they have to sell you unless youโ€™re already actively looking for it. 

If theyโ€™re not actively looking for it, the trick is to present them with an offer they can’t resist at precisely the right time.

Here are a few super simple ways to go about itโ€ฆ 

With a bit of strategy, you can use your blog posts to naturally promote your digital products in a way that feels informative rather than intrusive. Think of it as product placement for bloggers.

Have you ever been watching a movie or a tv show and a character starts using a product and it just feels…natural? That’s an ad in the form of product placement. 

Because it integrates seamlessly with the story, you might not even realize you’re being “advertised to.”  

You can borrow this Madison Avenue technique when โ€œadvertisingโ€ your product by mentioning them and linking to them within the context of your blog posts. 

Note: This isnโ€™t a get-rich-quick situation, just a smart blogging strategy. But just to give you an ideaโ€ฆ 

The links and product mentions we include in our blog posts consistently generate between $1,000-$2,000 per month of passive income โ€“ and we only expect that to grow as we write more blog posts! ๐Ÿ˜Ž

Right now weโ€™re only able to publish around 3-4 blog posts per month due to time constraints, but that really adds up over time. 

The key is strategic topic selection. 

You donโ€™t want to interrupt what your readers came for, so mentioning it needs to fit naturally within that context of the topic of the post.

If you choose topics that relate to your digital product, you can simply link to them as a way to be helpful to your readers. 

Think about a problem your product solves. Whatโ€™s the ultimate result or outcome people can expect if they use your product?

Once you know that, you want to find related problems โ€“ those struggles your audience faces โ€“ and give them a stepping stone with your blog posts. 

In other words, if your product solves a problem 100% of the way, your blog post gets them 10% or 20% to their goal. You want to provide real value by helping them get closer, but your product is what helps them cross the finish line.

Imagine your digital product is a “Habit Hacker Spreadsheet” designed to help people develop sustainable wellness habits.

  • 100% Solution (Desired Outcome): The result users can expect with your product is to develop consistent, life-changing wellness habits. 
  • 20% Stepping Stone (Related Problem) A related problem your audience might face is wanting to improve their health, but they struggle with sticking to a plan.

An example blog topic might be: 5 Easy Steps to Setting Realistic Wellness Goals (and Actually Stick to Them!).

In this post, you want to provide real, standalone value so they get something out of it whether they purchase your product or not, and this is key โ€“ be generous with your expertise. Youโ€™re building trust and credibility on a topic that relates to what you sell. 

Add your product mention within the context of this blog post wherever your “Habit Hacker Spreadsheet” can be offered as the “fast track” or the “easy button” to achieving their wellness goals.

Think of product mentions like thisโ€ฆ

Your blog post helps your  target audience with a problem theyโ€™re struggling with, but it doesn’t give them everything. Your digital product is there if they want help getting the rest of the way.

Youโ€™ll be surprised how many directions you can take this and how many topics you can come up with once you get in the groove. The more blog posts you write that allow you to mention your product the more chances youโ€™ll have to sell it! 

๐Ÿ“Œ If you want the “easy button” ๐Ÿ˜‰ for adding product mentions to your posts in a way that sounds helpful rather than like a commercial, our bestselling Blog Post Vault system includes blog post templates that are already optimized for product mentions. The prompts inside will guide you through what to include and where so you can mention your offers in a way that keeps your readers engaged.

Right then, moving on to the next method for selling digital products with your blogโ€ฆ 

Strategically placed product mentions within your blog posts are going to be the cornerstone of your strategy for selling digital products from your blog, but the next-level step to layer on is to create a well-structured welcome sequence for new subscribers. 

At the end of your welcome sequence, youโ€™ll introduce your digital product. 

Remember, only a small percentage of your audience will buy after reading a blog post, but if you can entice them to opt-in to your email list, youโ€™ll get the highest conversion rate of any marketing channel out there. 

So, the first goal for any blog post is to encourage your readers to subscribe to your email list. By adding opt-in forms for lead magnets (like checklists or templates) that are relevant to your blog postโ€™s topic, youโ€™ll naturally attract potential customers to your list. 

After they opt-in, you need to send them emails right away to build rapport and nurture that relationship. Enter: the welcome sequenceโ€ฆ 

A welcome sequence is a series of emails that automatically get sent out during the first 5-7 days after somebody subscribes to your list. 

The timing is crucial because this is when their problem is top-of-mind and you want to capitalize on that energy when theyโ€™re most engaged. 

During that time you want to relate with them on a human level, establish your expertise, and gently guide them towards a purchase.

If you think about your welcome sequence as taking a subscriber on a buyerโ€™s journey, what you include should look like this: 

  • Connect: Show them you really get what theyโ€™re going through 
  • Educate: Establish your authority and credibility around your topic
  • Break Down Barriers: Address concerns and objections head-on 
  • Position: Give them the reasons why you product is the best solution 
  • Pitch: Introduce your digital product and call them to action

Letโ€™s break this down step-by-stepโ€ฆ 

Step 1: Add Opt-in Forms & Content Upgrades to Your Blog Posts

Directly within your blog posts youโ€™ll add an opt-in form and offer a free, valuable resource โ€“ or โ€œcontent upgradeโ€ —  thatโ€™s related to your blog post. 

It can be a simple checklist, template, spreadsheet, cheat sheet, etc. that gives them a โ€œquick win.โ€

We recommend inserting a graphic to promote your freebie right into your blog post that triggers a pop-up opt-in form when someone clicks on it (using a plugin like ThriveLeads or Sumo). You can also link to a dedicated opt-in landing page.

Or, do both! 

๐Ÿ‘‰ To learn more about content upgrades check out: How to Create Content Upgrades & Explode Your List Growth (With Examples + Free Templates)

Step 2: Create Your Welcome & Pitch Sequence 

Once your reader opts-in to your email list, your freebie should be delivered immediately and the rest of the emails in the welcome sequence should drip out over the next week.  

Now letโ€™s take a deeper look at what you need to include in the content of your emails and when to send them, but first, be sure to grab our free cheat sheet to take with you. ๐Ÿ‘‡

1. Welcome & Deliver Freebie (Day 1 – Sent Immediately):

This first email welcomes new subscribers and thanks them for joining your community. 

Deliver the promised freebie and explain how it will benefit them. You want to really hype it up to make sure they actually use it. Remember that this is your chance to demonstrate that you deliver on the value you promise. 

You also want to introduce yourself and tell them a little bit about the value they can expect when they get your future emails (e.g., tips, strategies, exclusive resources). 

You can also briefly mention your digital product and its benefits here, but donโ€™t go in for a hard sales pitch. Your focus for the first email should be on building rapport. 

2. Connect with Your Story (Day 1 – Send a few hours later) 

The second email should be sent on the same day you deliver your freebie. Share your transformation story and relate as a real human being with challenges and struggles so they know you “get” them. 

Examples of Connect emails: Think of a pivotal moment that transformed your approach and helped you reach a goal, how you went from Point A [where they are now] to Point B [where they want to be], or a personal story about what matters most to you, why, and the impact youโ€™re here to make. 

3. Educate (Days 2 & 3):

Educational emails offer tips, tricks, strategies, and how-tos that relate to the problem your freebie promises to help them solve. 

Examples of Educate emails include helpful tips, insights, & steps for achieving a desired result, links to your most popular blog posts (related to your product), and sharing additional free resources.  

The purpose of educational emails is to deliver VIP value to your subscribers. If you can help them get a โ€œquick winโ€ after reading your emails, youโ€™ll be seen as a trusted resource and a go-to authority when it comes to solving this problem.

Youโ€™re also continuing to build rapport and trust โ€“ also referred to as the โ€œknow/like/trustโ€ factor that leads to sales. 

Pro-tip: Try to keep your educational emails focused on one specific and narrow topic and not the โ€œkitchen sink.โ€ Remember, you donโ€™t need to solve all the problems. 

If your topic is too broad to cover in an email to deliver value without writing a novel, you can introduce and link out to a blog post. 

And this is actually a good thing to do because it also serves to train your audience to click on links that direct back to your website. You want them to know that if they click something from one of your emails, it will be worth their time because they know theyโ€™ll find value on the other side. 

If youโ€™ve optimized your blog posts with product mentions, some members of your audience may convert at this stage. 

2. Break Down Barriers (Day 4):

At this point in the buyer’s journey your audience probably has some questions, doubts, and limiting beliefs about the best way to solve their problem. You want to address those head-on in your emails.

Break down barriers topics include: busting myths and misconceptions related to your niche, common mistakes people make in pursuit of their goal (as it relates to what you sell), helping them get past roadblocks where people commonly get stuck, obstacles people face that keep them from moving forward, limiting beliefs and so on. 

5. Position You as the Best Solution (Day 5):

Position emails offer your subscriber all the reasons why yours is the best possible solution out of all the others they may be considering. 

Position email topic examples: Tell the story of your unique approach for getting the results they desire or give them a behind the scenes look at how and why you created your product. If you have case studies & success stories, those make great position emails because they provide strong social proof that others have achieved success with your product.  

6. Pitch & Optional Cart Close (Day 6):

Your welcome sequence is coming to a close and itโ€™s time to introduce your offer!

Youโ€™ve connected on a personal level, built trust and credibility with educational content, addressed the barriers standing in their way of moving forward, positioned your solution as the best choice, so by now theyโ€™ll be eager to hear how you can continue helping them.

Now you want to tell them about all the details and features of your offer and the benefits of your product. Provide visuals, a link to a sales page where they can buy, and include information about any special discount or deal they can take advantage of if they buy now.

Be sure to include a strong call to action and make it unmissable. Use contrasting colors for any links or โ€œbuy nowโ€ buttons. 

Cart Close (OPTIONAL) If you have a limited time offer such as a discount, a special bundle bundle, or a free bonus only available if they buy today โ€“ you want to send an email out 3 hours before the timer runs out as a final reminder. 

Itโ€™s a great idea to build urgency into your offers and it will help you to increase conversions. But if you donโ€™t have a timer or plan to offer a special deal, you can leave out this final email. 

๐Ÿ“ŒAll of the emails mentioned above are included in our Email Sequence Builder and theyโ€™re already pre-written for you! You can mix & match the emails from each of these categories to build as many welcome sequences as you need to sell your digital products! 

Now you have two powerful tools to sell your digital products from your blog โ€“ product mentions and a welcome sequence with a pitch. 

From here, we can take it even one step further and add an interim step between reading your blog post and opting in and getting your welcome sequence. 

And that isโ€ฆ 

The โ€œone-time offerโ€ (or โ€œOTOโ€) is a very effective and easy funnel for bloggers with a digital product to offer their new subscribers. 

It uses FOMO (fear of missing out) and urgency to inspire your subscriber to make what is essentially an impulse purchase…

Immediately after subscribing, youโ€™ll redirect them an amazing one-time offer but they have to decide right now.

The page you redirect them to will be a dedicated โ€œone time offerโ€ version of your sales page with a timer on it and a thank you message up at the top such as:

 โ€œThank you for subscribing! Your freebie is on its way to your inbox. But first, we have something we think youโ€™re going to loveโ€ฆโ€

Beneath that, your sales page will show the discounted price exclusively available for new subscribers within a certain time period. 

This should be just enough time for them to read the page and grab their wallet but not too much time that they put it on the back burner and forget about it.

We usually limit our one-time offer pages to 15-20 minutes and if they donโ€™t purchase within that time frame, the offer expires. 

They can still get it after that, but at the regular price.

Hereโ€™s what youโ€™ll need:

  • Relevant blog posts that relate to your digital product 
  • A content upgrade (a freebie + an opt-in form within your post or a link to a dedicated opt-in landing page)
  • A one-time-offer sales page to redirect the user to after they fill out the form 
  • A countdown timer that will expire the page after a specified period of time 

๐Ÿ“Œ Check out our Lead Magnet Marketing Bundle for landing page and freebie templates along with tutorials for setting up pop-ups with ThriveLeads & integrating with ConvertKit or MailerLite.

The key to a successful One Time Offer page is to use a countdown timer that actually expires the page after the time you specify, not just a counter widget. Countdown Dynamite is a WordPress plugin thatโ€™s an affordable option weโ€™ve been using for years. When the timer runs out, it will display a message that the offer has expired or redirect them to another landing page. 

Thatโ€™s a wrap!

We hope youโ€™re sold on the benefits of selling digital products from your blog and feel confident you can sell them using these three simple techniques – we wish you much success!

Resources mentioned in this post: 

You might also want to check out: The Make it Sell it Toolkit – Our epic bundle of Canva & WordPress landing & sales page templates for creating your digital product, your One Time Offer sales page and more!

Related Reading:

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When you start seeing a steady stream of sign-ups for your email list, it means your lead magnets are resonating with your audience and youโ€™re well on your way to making money with email marketing โ€“ whoo hoo!  ๐Ÿ™Œ

Making it this far is a HUGE, HUGE DEAL.

But whatโ€™s next?  You might wonder:

  • โ€œShould I just start sending random emails?โ€
  • โ€œDo I send emails right away, or should I wait?โ€
  • โ€œWhat kind of emails do I send?โ€
  • โ€œHow do I actually make sales?โ€

Weโ€™re going to answer all of these questions in this post, but hereโ€™s what you need to know right now:

A single welcome email (e.g., โ€œThanks for subscribing! Hereโ€™s your freebie.โ€) ainโ€™t gonna cut it. That is, if you want to eventually make sales with email.

In order to build trust and get your subscribers feeling confident about reaching for their wallets, you need a series of welcome emails — otherwise known as an email welcome sequence.

With a welcome sequence you can take your subscribers on a journey that positions your brand and guides them toward a sale. 

We’re going to share everything you need to do just that, but first, be sure to take a copy of our FREE Welcome Sequence Cheat Sheet with you ๐Ÿ‘‡

Letโ€™s start with the basicsโ€ฆย 

What is an Email Welcome Sequence?ย 

A welcome sequence is a series of emails that get sent out automatically after someone opts-in to your list. 

It generally consists of 3-6 emails sent over 5-7 days after the initial sign-up that warm your audience up to your brand so when the time is right, you can call them to action (buy now, book a discovery call, etc.). 

If you donโ€™t have a product or service to pitch, your sequence will be on the shorter side. If you do, itโ€™ll be on the longer side. 

Either way, automation is the key to driving engagement. Email providers like ConvertKit or MailerLite allow you to set up emails in advance so they go out automatically based on a โ€œtriggerโ€ you specify.  In the case of a welcome sequence, someone subscribing is the trigger and the automation will immediately send them a welcome email and deliver the freebie. 

Subsequent emails can then go out on a schedule you define in advance, making sure your new subscribers receive a warm welcome experience without you having to manually send each email.

According to Cheetah Digital, โ€œ… sending an immediate welcome email increases open rates by 78%, doubles click rates, and generates transaction rates and revenue per email that are 12 times higher than sending welcome emails at a later time.โ€

In other words, timing is everything.

An effective welcome sequence also requires a bit of strategy โ€“ you donโ€™t want to just load up a bunch of willy-nilly random emails. 

The emails in your welcome email series should work together to introduce your brand, deliver value, build trust, overcome obstacles, and position yours as the best solution โ€“ so by the time you introduce your paid offer, theyโ€™ll be ready and eager to move forward. 

Weโ€™ll go over exactly what those emails are and what goes in them in more detail in just a sec, but first, letโ€™s address a super common questionโ€ฆ

I Donโ€™t Have a Big List Yet. Do I Still Need to Bother with a Welcome Sequence? 

No matter how big your list is right now, you definitely need a welcome sequence. Even if thereโ€™s just one person on your list, itโ€™s time, because more subscribers are coming.

Think of it this wayโ€ฆ

Every new subscriber is an opportunity to create a customer, but theyโ€™re going to be most engaged in the first few days after signing up. A welcome sequence capitalizes on your new subscriberโ€™s initial enthusiasm and keeps the party going.

In fact, research shows that welcome emails have 4x the open rate of other marketing emails with a conversion rate thatโ€™s 23x higher, which meansโ€ฆ

Even if your list is tiny right now, you want to have a welcome sequence set up to capture every opportunity.

The Goal of a Welcome Sequence 

A welcome sequence is sometimes called a nurturing email sequence because the goal is to take them from internet strangers and turn them into engaged subscribers by meeting them where they are at different stages of awareness. 

Allow me to explainโ€ฆ 

Each email in your welcome sequence has a purpose, and they work together to provide your subscriber with the things they need to know before taking the next step with you or making a purchase: 

  • Introduce Your Brand:  (Awareness) Connect with them on a human level and demonstrate how you can help them
  • Deliver Value & Build Trust: (Awareness) Provide helpful educational tips, insights, and strategies to build trust and credibility in your areas of expertise
  • Break Down Barriers: (Consideration) Address obstacles and limiting beliefs that may be standing in their way of finding a solution
  • Position You as the Best Choice: (Consideration) Give them the reasons why your solution is better than other options they may be considering 
  • Convert Subscribers: (Decision) Inspire your subscribers to take action whether it’s making a purchase, booking a discovery call, or engaging further with you in some way.

How Many Welcome Sequences Do You Need? 

The number of welcome sequences you need depends on several factors, including:

  • The number of products and services you sell: If you offer a variety of products or services, you may need separate welcome sequences for each one. This allows you to tailor the content to the specific needs and interests of each segment of your audience. 
  • The number of freebies you have: Do you have different lead magnets for different products/services or content pillars? If so, you’ll want to create a welcome sequence specific to each area of interest. 

If you have one freebie, start with one sequence. If you create another freebie related to a different product, service, or topic, create an additional welcome sequence. Thereโ€™s no limit to the number of welcome sequences you can create, but you definitely need at least one! 

How Do Welcome Sequences Fit into Your Larger Email Marketing Strategy? 

Before we move into the nitty-gritty details of your welcome sequence, let’s zoom out to the big picture and take a look at where it fits in your larger email marketing strategy, because this is a key point:

๐Ÿ‘‰Your welcome sequence is not only your chance to make a positive first impression, it sets the stage for long-term success with your entire email marketing program.

Automated Welcome Sequences ~ The Foundation 

Think of your welcome sequence as the cornerstone of your email marketing strategy. Just like a building, a strong foundation is crucial for everything else to function effectively. 

Your welcome sequence is the introduction to their experience of being your subscriber and determines whether theyโ€™ll keep engaging with you and considering your offers. 

While making sales may be an important objective of a welcome sequence for you, remember that a large percentage of your audience will linger in the โ€œconsiderationโ€ stage and will need more nurturing to feel confident buying something from you after the welcome sequence is completed. 

Because your welcome sequence is automated (โ€œhands free!โ€), once thatโ€™s set up, youโ€™ll want to layer on: 

Broadcast Emails ~ Engagement-Boosters 

These are single emails you send out to your list regularly to stay top-of-mind and nurture your audience ongoingly. Sometimes called “email blasts” or “default emails,” they cover a mix of content including: 

  • Company announcements & product updates
  • Industry news 
  • Inspirational content
  • Stories to connect on a human level
  • Questions to spark engagement or gather audience feedback
  • Educational tips
  • Links to content (blog posts, YouTube videos, podcasts) 
  • โ€œSoft-sellโ€emails (information about your offers)
  • And so on  

Even after nurturing your leads through the welcome sequence and keeping them engaged with broadcast emails, you may still need to nudge your subscribers to convert. 

Thatโ€™s where email promotions come in!  

Email Promotions ~ Sales-Boosters

These are sales-focused campaigns that run for a limited number of days and focus on promoting a special offer for a limited-time. The purpose is for you to generate sales from your list and thatโ€™s it.  

If that sounds awesome, it is! 

A huge percentage of our revenue comes from email promotions, but hereโ€™s the truth โ€“ they donโ€™t work in isolation. Nobody subscribes to an email list just to get a flurry of sales pitches. 

If your subscribers are not already warmed up to your brand through nurturing value emails, the chances theyโ€™ll even open your emails nevertheless convert from a sales pitch are slim. 

๐Ÿ‘‰Sales emails leverage the groundwork laid by the welcome sequence and broadcast emails.

These three types of emails work together to create a strong core email marketing program for any small business: Email sequences, broadcast emails, and email promotions. 

Moral of the story: start with the welcome sequence, but donโ€™t stop there! 

Now that we have a clearer picture of how important your welcome sequences are, letโ€™s get into more detail about what you need to include in your series. 

Types of Emails to Include In Your Welcome Sequence

By now you know that welcome sequences have the power to turn new subscribers into fans and paying customers, but the key is in the emails you include and the order you send them.

By addressing their questions and concerns at each stage of the buyerโ€™s journey, you build your “know, like, and trust” factor and generate the good feelings that lead to sales. 

Here’s a breakdown of the emails you need and why you need them: 

1. Welcome (Freebie Delivery):

The first email delivers the freebie you promised when they subscribed. This is your chance to make a great first impression and set the tone for future emails, so you want to:

  • Thank them for subscribing
  • Personalize the message using their name (your email marketing platform should have an option for you to do this)
  • Let them know what to expect as your subscriber (frequency, types of emails to expect, etc.)
  • Briefly explain how the freebie will benefit them and encourage them to actually use the freebie. Remember that this is your opportunity to demonstrate to them that you deliver on your promises of value. 


2. Connect & Tell Your Story:

The second email should focus on your story. Here, you want to show off your personality and relate as a human. Focus on the “why” behind your brand and the impact youโ€™re here to make for your audience. 


Take a story about you and relate it to them. Think aboutโ€ฆ

  • A relatable anecdote about the origin of your brand
  • A challenge you overcame to inspire them
  • How you solved a problem that theyโ€™re still struggling with

3. Educate & Provide Value: 

Next you want to showcase your expertise by delivering high-quality, educational content.

This could come in the form of:

  • Tips & Strategies: You donโ€™t need to solve all their problems here,  just focus on one small question they have or frustration theyโ€™re dealing with and give them a โ€œquick winโ€
  • Blog posts/videos: Share a popular blog post or video thatโ€™s relevant to their interests
  • Free resources: Send them another freebie or list of resources that will help them move forward.

๐Ÿ‘‰ Note: You can end your welcome sequence here or add another educate email if you donโ€™t want to pitch a product or service at the end of the series. The remaining emails in this sequence will move your subscriber from โ€œbrand awarenessโ€ into the โ€œconsideration phaseโ€ of the buyerโ€™s journey and culminate with a pitch for a product or service .

4. Break Down Barriers – Overcome Obstacles, Objections, & Limiting Beliefs

Here, you want to anticipate common customer concerns or doubts that relate to your product or service and address them head-on. 

Here, you can: 

  • Bust myths or misconceptions they may have 
  • Help them reframe limiting beliefs standing in their way of their goals
  • Show them the steps for overcoming a common struggle or stuck point 

5. Position – Give Them the Reasons Why Youโ€™re The Best Choice

Now that you’ve built rapport and established trust, it’s time to subtly position your offering. Clearly communicate the unique value proposition of your product or service and explain how it solves their specific problems.

Here are a few ways to do that:

  • Give them a โ€œbehind the scenesโ€ look at how you developed your unique process or product
  • Share the story of how you achieved success for you or a client
  • Explain what it โ€œreallyโ€ takes to get their desired outcome
  • Compare your solution to a competitorโ€™s solution they may be considering to help them decide that yours is the right one for them

๐Ÿ‘‰Pro-tip: Remember to keep your emails concise. If youโ€™re covering a big topic,  linking to a dedicated blog post that goes into more detail is good practice.  

6. Convert: Call Them to Action

Youโ€™ve successfully taken your new subscriber on an amazing tour of your brand so far, so itโ€™s time to conclude your welcome sequence with a sales pitch and invite them to take the next step โ€“ buy/enroll/book your services, etc. 

Make sure it’s presented as a natural solution to their needs, not a forceful sales message. Youโ€™re letting them know that you can help them even further and telling them exactly how to go about it.

Be sure to include a strong call to action (CTA) that has visual contrast so itโ€™s impossible to miss. 

Optional: If you have a limited time offer, you can also send an additional โ€œclose cartโ€ email a few hours before the offer expires on the last day of your sequence. 

Letโ€™s put this all together now.โ€ฆ 

Welcome Sequence Example Schedule 

โœ‰๏ธ #1 Freebie Delivery (Deliver Immediately)

โœ‰๏ธ #2 Your Story (Day 2) 

โœ‰๏ธ #3 The Educate Email (Day 3)

๐Ÿ‘‰ If you arenโ€™t pitching a product or service, you can end your sequence here or add another educate email on day 4. 

โœ‰๏ธ #4 The Break Down Barriers Email (Deliver on Day 4)

โœ‰๏ธ #5  Position (Deliver on day 5)

โœ‰๏ธ #6 Convert (Deliver on Day 6) 

โœ‰๏ธOptional โ€œlast callโ€ email set a few hours before your offer expires if you have a limited time offer 

Curious about the delivery schedule? I got you coveredโ€ฆ

When to Send Each Email In Your Welcome Sequence?

While the “sweet spot” pace of your sequence can vary by industry, we recommend sending 3-6 emails within 5-7 days during the period when your new subscriber is most engaged.

You might send two emails on the first day to leverage their initial excitement (freebie delivery + a personal story email sent a few hours later) and then space them out 1x per day from there.

Bottom line: itโ€™s flexible. You can space them out a bit more if you want to, but you donโ€™t want to spread them out too much because you want to help people when their problem is top-of-mind before they get distracted with other things.

Don’t worry, you won’t be bombarding them! This initial burst keeps your brand fresh in their mind when their interest is highest. Youโ€™re building momentum and guiding them naturally toward becoming an engaged subscriber and eventually, a customer.

Now that you can see what you need to include in the sequence, letโ€™s take a peek inside the content of the actual emailsโ€ฆ 

The Anatomy of a Captivating Email

Each email in your sequence should follow a structure to instantly get your audienceโ€™s attention and guide them toward a desired action.

A winning email includes:

#1: A Captivating Subject Line

The subject line determines whether somebody opens your email in the first place, so make it count! Focus on the benefit your subscriber will receive by opening the email, spark curiosity, and keep it short and sweet (aim for 50 characters or less to avoid being cut off in inboxes).

EXAMPLE: Are you making this social media mistake, [name]?

#2: The Ice Breaker or “Hook

The first couple of lines of your email will determine whether theyโ€™ll take the time to read the rest, so you want to grab their attention instantly by making them super relevant to them.

Think about their goals, desires, pain points, frustrations, and limiting beliefs. What do they want? Whatโ€™s standing in their way of getting it? Relate to them on an emotional level here and show them that you really โ€œgetโ€ how theyโ€™re feeling right now.

EXAMPLE:

Hi [name]!

Did you know the average small business owner spends over 2 hours per day on social media? That’s over 650 hours a year!

As a busy entrepreneur, you probably already feel like you never have enough time to focus on what matters most to you, and that can easily lead to burn out. 


So the question is, are you spending your time on social media wisely?

#3: Transition

Now you want to let them know that youโ€™re someone who can help them. What makes you qualified? What relevant experiences do you have? This doesnโ€™t have to be a huge deal, just one or two lines is fine. Youโ€™re just answering the question, โ€œWhy should they listen to what I have to say about this?โ€

EXAMPLE:

Over the last four years, Iโ€™ve helped hundreds of small business owners ditch the scroll and use social media more strategically in a fraction of the time.

#4: Body

Here, you deliver the solution. It can be inspiration, strategies, tips, a story they can learn from or a description of your offer and its benefits to them. 

EXAMPLE: 

Thatโ€™s why today weโ€™re sharing our brand new free guide packed with our best hacks to maximize your social media impact in minimal time. โฑ๏ธ

Youโ€™ll learn how to plan killer content, schedule posts like a pro, and free up hours to focus on what matters most โ€“ growing your business!

#5: Call to Action (CTA)

Finally, youโ€™ll wrap up your email by telling them exactly what you want them to do next and it should start with a verb: read a post, watch a video, download something, sign up, fill out a survey, buy now, book a call, or simply โ€œhit reply.โ€

The idea is that at the end of your email, you donโ€™t want to just leave them hanging, you want to keep them engaging with you โ€“ and they need you to tell them what you want them to do!

EXAMPLE:

Ready to stop wasting time and start winning with social media? Click the link below to get your hands on: Social Media in Minutes” [link to guide]. 

To your success,
[Your Name]

Pro-tip: Pay attention to your click-through rates to get a sense of what types of calls to action work best for your audience. 

Email Copywriting Tips 

Alright, you’ve got the email structure down, now let’s talk how to write killer email copy that will keep your audience engaged from the very first line all the way to the โ€œP.S.โ€: 

Speak directly to โ€œyour personโ€: Imagine youโ€™re talking with one person in your audience as if theyโ€™re a dear friend and youโ€™re offering them advice. Visualize what theyโ€™re struggling with, what theyโ€™re trying to do, and how you can help them. Then speak directly to them.

Skip the industry jargon: Speak their language and make it easy to read and understand.

Keep it conversational in tone: Write as if you’re having a friendly conversation. Avoid overly formal language and inject a bit of your personality.

Focus on the transformation: Don’t just tell them whatโ€™s included in your product or service โ€“ describe what life will look like after theyโ€™ve worked with you/used your product.

Make it easily scannable: Break up large blocks of text with bullet points, subheads, short paragraphs, and even visuals and humorous animated .gifs. Make it easy for them to skim.

Get them curious: Pose questions that pique their interest and encourage them to keep reading.

Use โ€œbucket brigadesโ€: A bucket brigade refers to words and phrases that break up your copy for the purpose of keeping readers engaged. 

Let me give you an exampleโ€ฆ

The line above is an example. ๐Ÿ˜‰ 

Strong calls to action: Use clear and concise language that tells your subscribers exactly what you want them to do and make it easy for them to see the benefits of doing it.  Make your CTA links or buttons stand out visually with plenty of contrast.

Proofread and edit: Typos and grammatical errors scream unprofessionalism. Take the time to ensure your emails are polished and error-free. Send a preview to a friend or colleague if you can to put a fresh set of eyes on it or run it through ChatGPT and ask it to check for typos or grammatical errors.

Keep it short & sweet (usually): People are busy, so try to get your message across concisely. Sometimes longer emails are needed and thatโ€™s okay, just be sure youโ€™re focused on one topic per email and not rambling all over the place.

Break up long text up with subheads, visuals, bullet points, etc. to keep it easily scannable. A big wall of text can feel like homework and nobody likes homework.

Infuse your personality: Let your brand voice shine through! Be friendly, conversational, and inject a little humor if it fits your style.

Ready to Set up Your Welcome Sequence?

Alright friends, we’ve unpacked the power of welcome sequences โ€“  your secret weapon for nurturing your relationship with your audience and making a lasting impression that will ultimately convert them into customers.

By rocking the tips in this post, you’ll be able to create welcome email sequences that give new subscribers a chance to get to know you and feel confident about making a purchase decision.

Remember, welcome sequences set the tone for a long-term connection. By providing a warm welcome, valuable content, and a clear path forward, you’ll be laying the groundwork for a loyal customer base in the long run. 

If you have any questions, please let us know in the comments! But before you go, be sure to grab our High-Converting Welcome Sequence Cheat Sheet so you can implement these proven strategies and turn sign ups into sales! ๐Ÿ‘‡

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The second quarter is upon us! As the seasons shift and consumer mindsets change, it’s the perfect time to refresh your marketing strategy. Whether you’re basking in the spring sunshine in the North or cozying up for fall in the South, this guide is packed with creative ideas to grab attention and kick off Q2 with a bang. ๐Ÿ’ฅ

Get ready to leverage seasonal trends, capitalize on key holidays and observances, and find inspiration to create marketing magic this April!

Consumer Behavior and Seasonal Trends for April: 

  • Northern Hemisphere (Spring): Consumers are feeling optimistic, ready for fresh starts, and open to trying new things. Highlight products or services that promote renewal, health, and outdoor activities.
  • Southern Hemisphere (Fall): Focus on cozy vibes, self-care, and products that enhance indoor living.

April is a Great Time to Focus On… 

Since the second quarter is underway, it’s a perfect time to assess your marketing strategy and identify areas for improvement. Here are some ideas to help you and your team level up your marketing game in April:

Refine Your Marketing Strategy:

Content Audit: Take stock of your highest performing social media posts and emails so you can hone in on the topics your audience is most interested in. What content is resonating with them most? What are they already engaging with? This will give you insight into the problems they need more help with in your content this month. Look at your best-performing blog posts so you can optimize them and get more traffic.

๐Ÿ“Œ Read: Get More Traffic to Older Blog Posts in 4 Easy Steps

Calendar Refresh: Revisit your content calendar for the year and make sure youโ€™re repurposing and sharing your best performing content (and creating more related content). Add your favorite ideas from this post using our free Content Calendar Template & Planner to easily plan and organize your social media content. This template will help you stay on track and stay consistent. ๐Ÿ’ช

Level Up Your Marketing Skills & Knowledge:

The second quarter is a prime time to identify any skill gaps in your marketing. Here are a few of our most popular free resources you can download to help:

Test New Content Formats and Channels 

Once youโ€™re able to maintain consistency with one content format or channel, youโ€™re ready to start repurposing that content using different formats and marketing platforms to get more reach. For example, if youโ€™ve got the hang of sharing posts to your IG feed, try turning them into short form videos for Reels, TikTok, YouTube Shorts, Facebook, and/or Pinterest. 

๐Ÿ“Œ Read: 4 Easy Ways to Turn Instagram Captions into Short Form Videos

โญ Note: Below are social media post ideas in 6 of the content buckets we use in The Content Calendar System as well as major social media holidays and observances. For best results adapting the copy & paste caption templates for your niche, check out our tutorial for customizing content templates with the assistance of ChatGPT.

April Social Media Post Ideas

INSPIRE: Ideas to Inspire & Motivate Your Audience on Social Media this April 

Motivate your audience with uplifting quotes that resonate with the seasonโ€™s themes using the prompts below.

INSPIRE CONTENT PROMPTS FOR MARCH:

  • Share a short mantra or quote that keeps you motivated.
  • Highlight a lesson learned from a recent experience.
  • Briefly describe someone who inspires you and their impact on you.
  • Post a powerful image that evokes a sense of inspiration (e.g., a sunrise, a mountain top).
  • Share a one-sentence reminder about the power of perseverance or starting small.

April Inspirational Quotes (Short & Uplifting)

  • “Even the darkest night will end and the sun will rise.” – Victor Hugo
  • “Believe you can and you’re halfway there.” – Theodore Roosevelt
  • “Progress, not perfection.” – Unknown
  • “She who leaves a trail of glitter is never forgotten.” – Dolly Parton
  • “Every day is a chance to begin again.” –  Epictetus

Inspire Caption Template for April

๐Ÿ“ This month, I’m reflecting on the amazing people who’ve inspired me on my [niche] journey. Lately, I’ve been drawing so much motivation from [someone who [e.g., overcame a challenge, uses their creativity in a unique way, inspires you with their passion in your niche].

They [achieved something incredible (be specific!)] and showed incredible [strength/kindness/creativity] in [a challenging situation]. Their [actions/words] always encourage me to [action] and showed me the importance of [value].

This had a real impact on me because I learned the importance of [e.g., perseverance/ to never give up on my dreams/ that anything is possible with hard work].

How about you? Who inspires you to be your best self? 

#InspiredBy #MyInspirationHero #MotivationMonday [You can tag the person you’re writing about if their account is public!]

ASK: Ideas for Engaging on Social Media this April

Use questions like the ones below to encourage your audience to engage, share their experiences, and connect with your brand this April. 

ASK Content Prompts for April:

  • (April 1st) What’s the funniest prank youโ€™ve ever pulled or had pulled on you for April Foolโ€™s Day?
  • In one word, what’s your goal for April? (Fitness, learning something new, travel?) 
  • What’s your #1 favorite go-to resource for staying current on all things [niche industry]? 
  • Share your favorite morning beverage and ask: Coffee or Tea? โ˜•๏ธ How do you start your day?
  • What’s your favorite way to add a little fun to your workday routine? 

Ask Caption Template for April

๐Ÿ“ What’s your focus word goal for April? [A few examples – e.g. Focus/Gratitude/Calm]? April is all about [your word – e.g. strength] for me!

Iโ€™m planning on [how youโ€™ll achieve it – e.g. hitting the gym and finally mastering that handstand].

Let’s see how much progress we can make this month. Share yours in the comments! 

๐Ÿ“Œ If you want 730 more ideas like these organized into the 6 categories all businesses need to be sharing in one epic content library with pre-written captions you can adapt for your niche โ€“ be sure to check out our bestselling The Content Calendar System.

Connect: Ideas to Create Human Connections on Social Media this April

April offers a perfect opportunity to deepen your connection with your audience by sharing personal stories that resonate with the seasonโ€™s themes. 

Connect Content Prompts for April

  • Share a recent learning experience or realization that shifted your perspective and how that “aha moment” has impacted you.
  • Describe a time you overcame a hurdle in your business or personal life. How did you persevere, and what lessons did you learn?
  • Express something you’re truly grateful for this month, big or small. Encourage your audience to share theirs in the comments!
  • Share your origin story and the values that drive you. What inspired you to create your brand or pursue your current path? 
  • Share a personal moment of vulnerability that resonates with your audience. This could be a time of fear, doubt, or overcoming a personal challenge. Show your human side and connect with your audience on a deeper level.

Connect Caption Template for April

๐Ÿ“Many of you know [Your Brand Name] focuses on [briefly describe your niche – who you serve and how you help them]. But did you know it all started from a desire to [describe the initial spark – e.g., solve a common problem/fill a gap in the market/pursue a lifelong passion]?

For years, I [share a brief story about your initial interest in your niche – e.g., noticed a frustration with current solutions/identified a growing need/cultivated my skills and knowledge]. Then, one day [describe the turning point when your goals became more serious – e.g., a lightbulb moment struck/an opportunity arose/I felt confident enough to take the leap]. That’s when [Your Brand Name] was born!

It’s been an incredible journey, and I’m so grateful to be able to [describe what you’re grateful for – e.g., share my passion with all of you/make a difference in the lives of our customers/build a team of passionate individuals]. Have any dreams you’ve always wanted to pursue? Share your stories in the comments below!

EDUCATE: Ideas to Build Your Authority on Social Media this April

April is a great time to educate your audience and establish yourself as a thought leader. Use the prompts below to share valuable content that resonates with the seasonโ€™s themes and your brand expertise.

Educate Prompts for April

  • As tax season approaches, offer practical tips on organizing finances, reviewing spending habits, and streamlining budgeting strategies.
  • Address a common myth or misconception related to your field that may hinder your audience’s understanding or progress.
  • Highlight a new trend or development within your industry and analyze its potential impact on your audience. Share resources or tips for adapting to the change.
  • Cater to a new audience by offering a step-by-step guide or resource list for mastering the fundamental skills in your niche. 
  • Highlight the importance of a specific positive trait, like resilience, creativity, or adaptability, in achieving success in your field. 

Educate Caption Template for April

๐Ÿ“ Misconceptions can be like pesky weeds in your [niche] journey, holding you back from reaching your full potential. Today, we’re tackling a common one: [state the misconception clearly – e.g., in order to succeed, you need to outwork your competitors].

This is a very common myth that can easily lead you to [explain the negative consequences of the myth – e.g., burn yourself out, sacrifice quality for quantity, neglect other important aspects of your work or life] if you’re not careful. In fact, it’s a surefire way to leave you feeling [e.g., discouraged, disheartened, frustrated] and hinder your progress in [your niche].

But the truth is, by focusing on [e.g., strategic planning, optimizing your workflow, and developing your unique strengths] you can achieve [desired goal] in a sustainable way.

Here are some more actionable tips to help you [achieve desired goal]:

Tip #1: [Describe the tip]
Tip #2: [Describe the tip]
Tip #3: [Describe the tip]

Ready to learn more?  Head over to our link in bio and check out [mention a blog post/freebie] for even more strategies to help you [overcome common obstacle/get desired result]. 

CONVERT: Ideas to Generate Leads & Sales on Social Media this April 

Fuel your sales and conversions this April by inspiring your audience to take the next step on their journey to becoming your customer. 

Convert Content Prompts for April 

  • Describe the challenges or problems that inspired you to develop your process/program and invite people who have that challenge too to DM you. 
  • Host a live session where you answer audience questions about your expertise, products, or services. Invite those who participate to book a call after the session.
  • Highlight customer testimonials in a short video using Canva that showcases their experience and success with your product or service. 
  • Share your โ€œwhy us?โ€ story. Highlight a key difference between your approach and common industry alternatives. 
  • Create a โ€œbefore and afterโ€ visual comparison showcasing a customer’s transformation using your product/service.  

Convert Caption Template for April 

๐Ÿ“ Ever feel stuck in a cycle of [challenge your program addresses – e.g. working out like a maniac but not losing belly fat]?

That was me too! After years of struggling with [specific examples – e.g. following every fitness guru’s advice and not getting results no matter how hard I pushed myself] and feeling [e.g. discouraged/confused by conflicting information], I knew there had to be a smarter way to approach [achieving desired goal].

That’s why I developed my “[name of your process/program],” a unique approach that combines [briefly mention key aspects of your solution – e.g., personalized workout plans, sustainable nutrition guidance, and a supportive community] to help people like you [desired outcome related to your program – e.g. achieve sustainable weight loss and a sculpted core, without feeling overwhelmed or restricted].

Are you tired of [consequences of the challenge – e.g. feeling frustrated and stuck, wasting time on ineffective workouts, constant yo-yo dieting]?

If so, I’d love to hear from you! Feel free to DM me and let’s chat about how my program can help you reach your [niche] goals.

EVERGREEN: Ideas for Sharing Timeline Content on Social Media this April 

Don’t forget to nurture your online presence with Evergreen content โ€“ these are the posts that keep giving! This timeless content consistently engages and educates your audience, building a strong foundation for your brand identity. Here are evergreen content prompts to share this April (and beyond):

Evergreen Content Prompts for April

  • Pull a few tips from your most recent or most popular blog post & invite your audience to visit your blog for more 
  • Repurpose a popular broadcast email as a sneak peek into valuable insights normally reserved for email subscribers. Encourage your audience to subscribe for even more exclusive content.
  • Share an excerpt from a free downloadable resource you offer. Tease the benefits and highlight key takeaways to entice viewers to download the full resource. 
  • Celebrate a company or personal milestone. This could be a business anniversary, reaching a follower goal, or achieving an industry award. 
  • Share a customer success story with a testimonial.

Evergreen Caption Template for April 

๐Ÿ“”We did it!”  That’s right, we just reached [milestone] and we couldn’t have done it without YOU! Your continued support means the world to us. [include a behind-the-scenes look at your journey using a captivating photo, carousel, or short video].

We’re incredibly grateful for this achievement and even more excited for what’s to come!  Stay tuned for some amazing new things on the horizon…

#MilestoneMania #ThankYou #GratefulCommunity

April Social Media Holidays & Special Observances

๐Ÿ‡บ๐Ÿ‡ธ ๐Ÿ‡จ๐Ÿ‡ฆ National Poetry Month (April): Unleash Your Inner Poetry 

  • Post Idea: Share a favorite poem (or an excerpt) that resonates with your brand or niche (e.g., a poem about creativity for a design agency, a poem about perseverance for a coaching business). If appropriate, share a poem you wrote or one that has personal significance. Briefly explain why this poem resonates with you and encourage followers to share what it means to them in the comments.
  • Inspirational Quote: “Poetry is when an emotion has found its thought and the thought has found words.” – Robert Frost 
  • Caption Template:  โœ’๏ธIt’s National Poetry Month! We’re celebrating the power of words with one of our favorites: [Poem title] by [Poet’s name].  [Insert a short excerpt of the poem]. This piece always reminds us of [explain the connection to your brand or niche].  What poems inspire you? Share them in the comments! 
  • Hashtags: #nationalpoetrymonth  #poetrymonth #napowrimo #poet #poetry #poetrycommunity #poetsofinstagram #poetryisnotdead #poetryisart #poetrylover #poetryloving #poetryhive #poetryforthesoul #poetrycorner #poem #poetryaddict #mypoetry  #poetrylife #poetrylovers

April Fool’s Day (April 1st): 

Let the Shenanigans Begin! Get ready for some lighthearted fun and playful pranks.

  • Post Idea:  Share lighthearted prank ideas that your followers can try on their friends or family (avoiding anything messy, damaging, or potentially scary). Encourage followers to share their own favorite pranks or past April Fool’s Day experiences in the comments.
  • Inspirational Quote: “Fool me once, strike one. But fool me twice, strike three.” โ€” Michael Scott
  • Caption Template:  Happy April Fool’s Day! Time to unleash your inner prankster!  We’ve got some fun ideas to get you started  [Insert a few brief prank ideas – e.g., put googly eyes on something unexpected]. What are your favorite pranks to play (or that have been played on you)? Share your stories in the comments below!  
  • Hashtags: #aprilfoolsday #aprilfools #aprilfool #aprilfoolsjoke #funny #aprilfoolsprank 

International Children’s Book Day (April 2nd): 

Celebrate the timeless joy of children’s books across generations.

  • Post Idea:  Encourage followers to share a book they loved as a child or their childrenโ€™s favorite books. 
  • Inspirational Quote: โ€œThose who donโ€™t believe in magic will never find it.โ€ โ€“ Roald Dahl 
  • Caption Template:  Happy International Children’s Book Day! Books have the power to transport us to different worlds and ignite our imaginations. What childrenโ€™s book has made the biggest impact on you or your little reader(s)? Letโ€™s help each other with great childrenโ€™s book recommendations in the comments! 
  • Hashtags: #internationalchildrensbookday #childrensbookday #childrensbooks #childrensbookstagrammer #kidsbookstagrammer #kidsbooks #bookstagram #kidlit #booksforkids  #childrensliterature #kidsbookswelove 

National Pet Day (April 11th):

Celebrate the unconditional love and joy our furry friends bring into our lives.

  • Post Idea: Share a photo or video of your pet enjoying their favorite activity or simply being adorable. Encourage your followers to do the same!
  • Inspirational Quote: “Until one has loved an animal, a part of one’s soul remains unawakened.” – Anatole France
  • Caption Template: Happy National Pet Day! Our pets bring so much love and happiness into our lives. Share a picture or video of your beloved pet(s) and let’s spread some joy together! ๐Ÿพโค๏ธ 
  • Hashtags: #nationalpetday #petsofinstagram #dogsofinstagram #ilovemydog #petstagram #catsofinstagram #doglovers #dogsofinsta #puppiesofinstagram #petday #catlover #ilovecatsanddogs

Arbor Day (April 26th)

Promote the importance of trees and encourage followers to plant a tree.

  • Post Idea: Share a visually appealing photo of trees and showcase their benefits (e.g., air purification, shade provision, habitat for wildlife). Encourage your followers to plant a tree today or support an organization that plants trees.
  • Inspirational Quote: โ€œHe that plants trees, loves others besides himself.โ€  โ€” Thomas Fuller
  • Caption Template: It’s Arbor Day! Let’s get our hands dirty and make a difference.   Planting a tree is a simple act with a lasting impact. Find out how you can get involved in your community or plant one in your own backyard!  Share your photos using #ArborDay and inspire others to join the movement.
  • Hashtags: #arborday #trees #planttrees #plantatree #treesofinstagram #arborweek #treestreestrees #treeplanting #arbordayfoundation  #lovetrees #treescape #arboristsofinstagram

Earth Day (April 22nd)

Raise awareness for environmental issues and showcase your commitment to sustainability.

  • Post Idea: Share a photo or video highlighting your sustainable practices. This could be anything from using recycled materials in your products to having a paperless office.
  • Engagement:  Write a compelling caption that emphasizes the environmental benefits of your products or services. Offer a discount code or special Earth Day offer to incentivize purchases.
  • Inspirational Quote: “In every walk with nature, one receives far more than he seeks.” – John Muir
  • Caption Template: This Earth Day, we’re celebrating sustainability by [insert your specific sustainability initiative (e.g., using recycled materials, supporting local farms)]. We believe in taking care of the planet, and we know you do too! Shop our Earth Day collection and enjoy [discount code] off all eco-friendly products. Let’s make a difference together!
  • Hashtags: #earthday #earth  #earthdayeveryday #happyearthday  #nature #climatechange #savetheplanet #environment  #sustainability #sustainableliving #ecofriendly #recycle #naturelovers #earthfocus #motherearth #mothernature #gogreen #zerowaste #planetearth #naturelover #savetheearth #globalwarming #plasticfree #saveourplanet #earthfriendly #climateaction #worldearthday 

World Book Day (April 23rd): Celebrate the Joy of Reading!

Promote the power of books and the magic of storytelling.

Social Media:

  • Post Idea: Prompt users to share the book that first ignited their passion for reading. Ask them to describe what made this book so special and why it holds a place in their hearts.  Encourage them to include the title and author in their comments.
  • Inspirational Quote:  “There is no friend as loyal as a book.” – Ernest Hemingway
  • Caption Template: Happy World Book Day!  What book sparked your love of reading?  Was it the captivating story, the relatable characters, or the magical world it created?  Tell us about this special book in the comments below! We can’t wait to hear your stories.  #WorldBookDay
  • Hashtags: #worldbookday #worldbookday๐Ÿ“š #bookstagram #booklover #bookday #bookworm #amreadingnow

Email Marketing & Promotion Ideas for April

๐Ÿ“Œ If youโ€™re building your list but stuck on what you should be sending them, be sure to check out Activate Your List for 2 years of pre-written emails that keep your audience engaged and looking forward to opening your emails.

Broadcast Marketing Emails: 

Inspire: Share a story that inspired you to start your business, connecting with your audience on a personal level.

Subject Line: ๐ŸŒŸ The Story Behind Our Journey: What Inspired Us to Begin.

Ask: Gather feedback on what type of webinar or free course your audience is most interested in.

Subject Line: ๐Ÿ’ก Help Us Help You! What Topics Are You Eager to Learn About?

Connect: Foster a deeper personal connection with your audience by sharing a story about the human side of your business like the biggest obstacle you had to overcome on your way to [milestone] or how working with a client/customer impacted your brand direction.

Subject Line:   ๐Ÿ’ŒThe Customer Feedback that Transformed My Business Forever.

Educate: Provide a sneak peek of valuable content from your blog post or free resource, offering a taste of what’s to come.

Subject Line: ๐Ÿ“ขNew Post! Learn the Secret to [Desired Result]

Convert: Host an “Ask Me Anything” session to encourage interaction and gather insights about your products or services.

Subject Line: ๐Ÿ’ฌ Your Questions, My Answers! Let’s Chat About [Product/Service].

Evergreen: Share a curated list of top resources, tools, or apps related to your niche, helping subscribers stay informed and empowered.

Subject Line: ๐Ÿ› ๏ธBoost Your [Niche] Toolbox! Our Must-Have Resources Inside.

National Pet Day (April 11th): Celebrate National Pet Day by sharing a photo of your pet and inviting subscribers to do the same.

Subject Line: ๐Ÿพ Happy National Pet Day! Weโ€™re Sharing Pictures of Our Furry Friends!

Promotional Emails

๐Ÿ“Œ Check out Monetize Your List Seasonal Sales Promo Builder to help you create email flash sales and special promotion with a system of 160 emails that work together to build customizable, high-converting campaigns.

April Fool’s Day (April 1st): Offer a surprise bonus item or bundle (a delightful surprise, not a prank!).

Subject Line: ๐ŸŽ‰ This is not an April Foolโ€™s Prank! Surprise Bundle Today Only

2nd Quarter Kick Off (Early April): Bundle your most popular products or services at a discounted rate to encourage subscribers to get their 2nd quarter off to the best start possible.

Subject Line: ๐Ÿš€ Conquer your goals this quarter! Level Up Your [Niche] with this Exclusive Bundle!

Celebrate A Milestone (Any Time in April): Offer a discount or bonus for a limited time to celebrate reaching a specific business milestone (e.g., 1000th customer, 5th anniversary).

Subject Line: ๐ŸŽŠ We Did It! Celebrate with Us & Get [Special Offer]!

Product/Service Updates (Any Time in April): Reward subscribers with early access to a new or updated product or service.

Subject Line: ๐Ÿ†• Early Access to [Product/Service Name] – Doors Open NOW!

Earth Day (April 22nd): Donate a portion of proceeds to an environmental charity for every purchase made during Earth Day week.

Subject Line: ๐ŸŒ Go Green & Give Back! Celebrate Earth Day with Us!

For oodles more ideas to make sales with email, download our 12-month email promo planner below: 

Thatโ€™s a Wrap for April!

As we dive into the second quarter of 2024, it’s time to shake things up and infuse some fresh energy into your marketing efforts. From revamping your content strategy to engaging your audience with fun social media posts, we hope this has given you some inspiration to make marketing magic this April! ๐ŸŒŸ

If you haven’t already, be sure to download our FREE content planner!

by

Small businesses everywhere miss the mark when it comes to sending emails that break through the noise and turn subscribers into customers.

The culprit? Scattered messaging, inconsistency, and lack of planning & strategy.

The truth is, crafting emails that resonate and convert takes more than just throwing some words on a page and hitting send, and many businesses are unknowingly sabotaging their email marketing efforts by making a few common mistakes. 

In this post, weโ€™ll not only expose seven of the most common email pitfalls, weโ€™ll also be hooking you up with actionable tips to transform your emails into powerful tools that nurture leads and sales.

Letโ€™s dive in! 

Mistake #1: Lack of Clear Goals

Emails that try to be everything at once end up being nothing to anyone. You know the ones: they try to squeeze in a little bit of everything โ€“ a new product launch, a company update, a random blog post – and leave you confused and wondering, “What’s the point?”

Without a specific goal for each one of your emails, your message becomes scattered. If your email lacks focus, your subscribers won’t understand what you want them to do, and they’re unlikely to take any action at all.

Fix it ๐Ÿ‘‰ Our simple rule is: one email, one topic, one call to action. 

Start with a specific goal in mind for each email. What are you trying to do?

  • Educate potential customers about your areas of expertise? 
  • Showcase a new product and drive sales?  
  • Get them to download a freebie or visit a blog post? 


Once you have a clear target, craft your entire email around achieving that one, focused objective.

Mistake #2: Ghosting Your Subscribers / Inconsistency


Building trust with your audience is the cornerstone of successful email marketing and that trust thrives on consistency. Inconsistent emails, where you send a few blasts and then vanish for weeks, are like a disappearing act for your brand.

Why is consistency so crucial?

  • Brand Recognition: Just like your favorite store or restaurant, consistent email communication keeps your brand top-of-mind with your subscribers. They see your name and logo regularly, solidifying your presence and reinforcing brand recall.
  • Building Trust: Consistent communication fosters a sense of reliability. Subscribers who receive regular, valuable emails from you begin to see you as a dependable source of information and a brand they can trust.
  • Engagement Rollercoaster: Did you know engagement rates for emails typically plummet after the initial sign-up period? Inconsistent sending schedules exacerbate this decline. When subscribers don’t hear from you, they’re less likely to open or even notice your future emails.

The result? Missed opportunities. Each email you send is a chance to connect with your audience, provide valuable content, and ultimately move them closer to a sale or desired action. But sporadic communication throws those opportunities out the window.

Fix it ๐Ÿ‘‰Determine an email schedule that aligns with your goals and audience expectations and stick with it. We recommend shooting for sending a value broadcast email once a week and setting up automated welcome email sequences for all of your freebies that send out 3-5 emails immediately after they subscribe.  

Staying in constant communication keeps your brand relevant, builds trust with your audience, and cultivates an engaged list of potential buyers ready to act when the right message arrives in their inbox. 

Mistake #3: Emails that Lack Structure


People’s attention spans are shorter than ever. In today’s overflowing inboxes, emails need to grab attention quickly and deliver value upfront. But emails lacking structure โ€“ rambling walls of text with no clear purpose โ€“ get buried and ignored.

Without a clear beginning, middle, and end, your email becomes a confusing mess.

Fix it ๐Ÿ‘‰ A well-structured email is like a delicious meal โ€“ it has a clear beginning, a satisfying middle, and a delightful end, all working together to create a positive experience. Here are the key ingredients:

  • Captivating Hook: Grab attention from the start with a powerful opening line, a question, or a relevant statistic.
  • Compelling Value Proposition: Clearly explain the “why” behind your email. What benefit does the reader get from taking the time to read it?
  • Logical Flow: Organize your content in a clear and logical way. Use subheadings, bullet points, and short paragraphs to guide readers through your message.
  • Strong Call to Action: Tell them exactly what you want them to do next. Whether it’s downloading a freebie, visiting your website, or making a purchase, make your call to action clear and easy to follow.

By following this recipe, you can create emails that are clear, concise, and engaging.  These emails will avoid the black hole of reader indifference and achieve the results you desire.

Mistake #4: Forgettable Subject Lines

Imagine this: you spend hours crafting the perfect email โ€“ informative, engaging, with a clear call to action. But before your masterpiece reaches your subscriber, it faces a crucial hurdle โ€“ the subject line. A weak, generic subject line dooms your email to oblivion before it’s even opened.

Why are subject lines so important?

  • Grabs Attention in a Crowded Inbox: People receive a staggering number of emails daily. A compelling subject line is your golden ticket to cutting through the noise and grabbing attention. Itโ€™s what convinces subscribers to open your email.
  • Sets Expectations: A well-crafted subject line acts as a mini-preview, giving readers a glimpse of what the email is about. This transparency helps them decide whether the content aligns with their interests and encourages them to open it.
  • Leverages the Power of Curiosity: Subject lines that spark curiosity can be highly effective. By posing a question, teasing a benefit, or using intriguing language, you pique readers’ interest and entice them to learn more.

Fix it ๐Ÿ‘‰ Craft Subject Lines Like Headlines

Think of your subject line as a miniature headline. Just like a headline, it should be:

  • Clear and Concise: Keep it short and to the point, ideally under 50 characters.
  • Benefit-Oriented: Highlight the value your email offers to the reader. What’s in it for them?
  • Actionable or Intriguing: Use strong verbs or pique curiosity to encourage opens.

Example: ๐Ÿš€Double Your Website Traffic with This Simple Strategy (Read Now!)

By paying careful attention to subject lines so theyโ€™re clear and engaging, you’ll increase your open rates and make sure your carefully-crafted emails get the reach they deserve.

Mistake #5: Using a Formal Tone or Jargon

Nobody wants to read an email that sounds like a corporate lecture โ€“ full of jargon and overly-formal language feels more like homework than a message from a brand you care about. 

Here’s why a conversational tone works better:

  • Connects with Humans: People connect with people, not robots. A conversational tone makes your emails feel more personal and relatable. 
  • Builds Trust & Rapport: Clear, jargon-free language fosters trust and rapport. Stiff formality creates a barrier, making it difficult for readers to connect with your brand.
  • Promotes Clarity: Complex ideas become easier to understand and keep your audience interested in your message.

Fix it ๐Ÿ‘‰ Write Like You’re Talking to a Friend

Imagine you’re writing to a friend or colleague โ€“ that’s the key to a successful conversational tone. Here are some tips:

  • Simple Language is Best: Ditch the jargon and technical terms; aim for clarity everyone understands.
  • Let Your Brand Shine: Infuse your brand voice and personality. Are you playful, informative, or authoritative? Let it flow through your writing.
  • Interaction Makes it Engaging: Conversations are two-way streets, not lectures. Ask questions, use humor where appropriate, and encourage interaction to keep your audience engaged.

By ditching the stiffness and formality, you’ll craft emails that resonate with your audience. This fosters trust, builds rapport, and ultimately leads to higher engagement and sales.

Mistake #6: Failing to Leverage FOMO (Fear of Missing Out)

People are naturally driven by a desire to avoid missing out on a good deal. Incorporating limited-time promotions and flash sales into your email marketing strategy can be a powerful tool to capitalize on this psychology and boost sales.

Why limited-time promotions work:

Limited-time promotions are a powerful tool because they tap into several psychological factors that can boost sales.  

Knowing a deal has an expiration date creates a sense of urgency, encouraging subscribers to take action before the offer disappears. Limited-time discounts can also increase the perceived value of your products or services, making them seem more desirable.  

The fear of missing out (FOMO) can nudge subscribers on the fence about a purchase to make a decision. 

To use limited-time promotions effectively, make sure you clearly communicate the deadline with countdown timers or specific dates. Don’t just focus on the discount; highlight the value proposition of what you’re offering. Most importantly, make it easy to redeem the offer with a clear call to action and a simple process.

Examples of limited-time promotions:

  • Exclusive discounts: Offer a percentage off for a limited time.
  • Free shipping: Waive shipping fees for a specific period.
  • Bonus gifts: Include a freebie with purchases made within the timeframe.

For more ideas and a seasonal calendar to inspire your email sales promotions, download our Email Promo Calendar below:

By strategically incorporating limited-time promotions into your email marketing strategy, you can create a sense of urgency, increase perceived value, and drive more sales.

Mistake #7: Winging Every Email From Scratch

Crafting a compelling email from scratch is a super time-consuming task, especially for busy businesses with limited resources. If itโ€™s not sustainable and easily doable, itโ€™s just too easy to put sending emails on the back burner when other pressing priorities crop up.

Fix it ๐Ÿ‘‰ Embrace Automation, Templates, & AI

The good news? You don’t have to start from scratch every time. Here are some ways to streamline your email creation process:

๐ŸŸก Automated Sequences: Set up automated email sequences to nurture leads and welcome new subscribers. 

๐ŸŸก Email Templates: Use pre-written email templates for common campaigns like promotions and flash sales, weekly broadcast value emails, and email sequences to save time and ensure consistent branding.

๐Ÿ“Œ Email templates from Monetize Your List Promo Builder (promotions & flash sales), Activate Your List (broadcast emails) work as systems to help you send well-structured emails your audience will love. 

๐ŸŸก Use AI Strategically: AI tools are great to use as a โ€œwriting assistants.โ€ ChatGPT or Gemini can help you come up with topic ideas, first drafts, and customize email templates (see above) for your niche. Browser extensions like WordTune can help you fine tune the language line by line and help you get unstuck when youโ€™re trying to find the right turn of phrase. 

Weโ€™ve found that time spent using AI to help us with content can sometimes be a false economy (spending more time trying to get it to sound like you than it would take to write it yourself), but if you use it strategically it can save you a ton of time. Just remember that humans can predictably detect AI-written content so you donโ€™t want to go crazy copying & pasting AI-generated text without putting it into your own brand voice.

We use a combination of content templates and so we’re never starting with a blank page and instead, have a starting place so we can focus on the value and infusing our brand voice. We use automation to welcome new subscribers and onboard customers and more. The results speak for themselves: email is by far our #1 most profitable channel.

Ready to level up your email marketing game?

Crafting captivating emails might seem daunting at first, but remember, every rockstar email marketer started somewhere. By following the tips we’ve shared, you’ll be on your way to writing emails that connect and convert.

A couple of bonus tips before you skeedaddle outta hereโ€ฆ

Focus on Helping, Not Selling

Think of your emails as friendly conversations, not sales pitches. The more you focus on providing genuine value and building relationships with your audience, the more receptive they’ll be to your messages.

Embrace Experimentation

Don’t be afraid to experiment! Sometimes we try things we think are sure to rake in oodles of sales and they flop (hey, it happens!), and other times we second-guess ourselves before hitting the send button only to see a tsunami of sales come rolling in.  

Approach each email as an opportunity to learn and grow. Track your results, analyze what works, and adjust your sails as you go.

Remember that every email you send is a chance to connect and make a difference.

So, take a deep breath, tap into your creativity, and get ready to craft emails that inspire action and fuel your business growth. You’ve got this!

Further Reading

8 Things to Do Before Running Your First Email Flash Sale

9 Power Tips for Running High-Converting Email Promotions

The “First Sale” Email Funnel – Build Your List & Make Passive Income

15 Reasons You Should Be Building Your List

How to use Content Upgrades to Explode Your List Growth

by

A while back you told us that the #1 thing you want to achieve in your business is to make a profit consistently, and thereโ€™s no better way to do that than to put lead generation on autopilot and set up a passive income stream.  

So today, we’re sharing our blueprint for making your first sale with passive income while building a list of qualified buyers for your premium offers. ๐Ÿ™Œ

Big picture, the plan we’ll be walking through looks like this: 

  1. Plan a premium offer 
  2. Create a low-cost digital product that relates to #1 (intro product)
  3. Create freebies that relate to #2
  4. Create blog posts that relate to #2
  5. Drive targeted traffic to blog posts & freebies to get subscribers
  6. Close the sale with a nurturing email sequence
  7. Keep nurturing your list and guide them toward your premium offer

Before we get into the details, letโ€™s take a quick look at the journey your customer will go on to make their first purchase with youโ€ฆ 

Coming upโ€ฆ 

By the end of this post, youโ€™ll know how to set up an effective email sales funnel that adds a passive revenue stream to your business while pre-qualifying people for your high-ticket services and programs.


Youโ€™re going to learn how to โ€œmonetize your marketingโ€ and automate the process of attracting and nurturing an audience thatโ€™s most likely to buy more things from you in the future. 

This is perfect if youโ€™ve got a โ€œfeast or famineโ€ problem (youโ€™re either working for a client or scrambling to find your next one). Your email funnel will nurture your leads and generate passive income while youโ€™re busy doing other things, giving you the leverage you need to scale and create income consistency.

The โ€œFirst Saleโ€ Funnel origin story

Before we dive into the steps for setting up your funnel, a little backstory in case you have any doubts about whether adding a digital product to your offerings is right for you.

Our first digital product wasnโ€™t our best and we didnโ€™t have a clue how to sell it. It was a $47 eBook that made about $600 in sales โ€“ nothing to write home about. And it took a long time to create because again, we didnโ€™t really know what we were doing.

But hereโ€™s the thing: 10% of the people who bought that digital product went on to book high-ticket services, and they referred their colleagues to us after that work was through. 

We realized it was a great introduction to what it would be like to be our customer, the only problem was, it wasnโ€™t easy to sell. It was packed with value, but people werenโ€™t aware they needed what was inside. They werenโ€™t already looking for it.

The next digital product we made was a $7 swipe file and something we knew people were out there searching for already. It took one day to create and over the course of the next few years, generated thousands in extra income without spending one more minute of time or putting much effort into marketing – a couple of blog posts linking to it and thatโ€™s it. 

The problem was, it was a dead end. It didnโ€™t guide those customers to their next purchase. 

Thatโ€™s when it all clicked. We needed a digital product that would not only practically sell itself, but prime those customers to buy again. 

๐Ÿ’ก We needed the first sale to lead to the next sale.

What weโ€™re about to share with you is the roadmap we followed to go from riding the feast or famine roller coaster to consistently generating highly-qualified leads and passive income with digital products. Allowing us toโ€ฆ

  • Work on our business rather than just in it so we could set up systems to scale
  • Be more in charge of the work we do and who we do it for
  • Transition away from trading hours for dollars entirely and make and sell digital products full time (eventually)

Flash forward five years later and weโ€™re now consistently generating multiple six-figures in digital product sales every year. 

It didnโ€™t happen overnight, and there were lots of lessons learned along the way, but transformation and income consistency did come fast once we started adding an introductory digital product to our lineup of offerings. 

Ready to learn how? Then grab your favorite beverage, get ready to take some notes, and letโ€™s get started. 

The first thing youโ€™ll need to do isโ€ฆ  

Step #1: Plan your premium offer

Your premium offer is the final destination โ€“ itโ€™s the red-carpet, high-ticket program or service package you want to sell to a specific target market(s).  

Now, you donโ€™t need to have this premium offer fully fleshed out before you start creating your digital product, but you do need to be able to answer the questions:

โ†’ โ€œWho is my audience for this?โ€
โ†’ โ€œWhere am I ultimately planning to take them (after they make that initial purchase)?โ€

This is crucial because your intro digital product needs to be the first taste of being your customer, not a one-off purchase. Itโ€™s exponentially easier to sell something to someone whoโ€™s already purchased something before โ€“ yup, even low-ticket!

So if you want to eventually sell something high-ticket, the most qualified buyers will be existing customers on your email list. 

Said another way, thereโ€™s a huge difference in the relationship you have with someone who reads your blog or downloads a freebie and somebody whoโ€™s trusted you with their money. They go from a member of your audience to your list of customers

If you already have a clear big-picture vision about your business โ€“ the work you want to do, the prices you want to be charging, and who you want to serve โ€“ then youโ€™re good to go and can move on to step #2. 

If not, the Value Ladder Planner will help you figure out your offers:

Step #2: Create a low-cost digital product (a.k.a. โ€œintro productโ€)

Once you have a good idea what your premium offer will be and you know where youโ€™re ultimately taking people, itโ€™s time to create a digital product.

A digital product is simply a product that exists in a digital (rather than physical) format. That is, it can be downloaded or viewed on a device such as a phone or laptop, for example:

  • Video or audio trainings
  • A short digital course
  • An eBook or workbook
  • Templates
  • Swipe files
  • Spreadsheets
  • Planners

It can also be a bundle of different types of media such as a video training with downloadable templates and worksheets to help them put what they learn into practice.

We recommend digital because it’s very easy to create a product in digital format, it’s largely “set it and forget it” (there’s no inventory to manage or shipping logistics to worry about), plus, it’s low risk for you because the biggest investment in creating it will be your time.

And the reason why you need one in your funnel is because people are skeptical. They have no idea who you are, what you stand for, or if they should trust you, and a low-price product is low risk for them.

Think about it, how often do you buy a $500+ program or service without knowing and trusting a brand first? We bet itโ€™s never. 

If you look at the buyerโ€™s journey in phases, itโ€™s easier to understand what you need to do. You need to take people on the journey.

  • Phase 1: People discover your brand (awareness)
  • Phase 2: They begin to understand their problem and research different options for solving it (consideration) 
  • Phase 3: They make their choice and buy (decision) 

Directing people to a sales page for your premium offer wonโ€™t work if your audience isnโ€™t even aware they have a problem yet. This is known as a โ€œcold audience.โ€  

Even if your sales page does a great job educating them all about it, they donโ€™t know if they can trust YOU with their money yet. 

Phase #2 of the buyerโ€™s journey (consideration) is probably the most important because itโ€™s where you build the trust and good feelings that lead to sales. 

The bad news is that it can take a lot of time and nurturing to get somebody from โ€œIโ€™m considering itโ€ to โ€œtake my money NOW!โ€ 

The good news is, a low-cost digital product is the fast track. โšก

The purpose of having an intro product is to:

  • Turn a member of your audience into a customer as quickly as possible by making their first purchase an โ€œimpulseโ€ buy 
  • Demonstrate your value, that you can be trusted when they give you their hard-earned money 
  • Give them a taste of what itโ€™s like to be your customer in a low-risk way
  • Create an unforgettable experience so theyโ€™ll want more 
  • Build a list of buyers rather than just freebie collectors 
  • And of course, make passive revenue to shore up your income consistency and free up your time to scale your business further 

Now, some people will buy your intro offer and thatโ€™ll be the end of the road. But thatโ€™s okay, because digital products donโ€™t require more of your time once theyโ€™re set up.

And itโ€™s worth repeatingโ€ฆ

People who buy your intro offer will be exponentially more likely to make another purchase than somebody whoโ€™s never purchased anything from you before. 

So if you relate your intro offer to your premium offer, youโ€™ll be building a warm audience of people who know your value. From there, you can guide them to take the next step. 

Note: Customers will be judging their next purchase based on the quality of your intro product, so think of it as your chance to really WOW customers. Make sure itโ€™s high quality, aim to over-deliver, give them unexpected value, provide an amazing customer experience, and most importantlyโ€ฆ

Price it to sell

If you can price your intro offer low (we keep our intro products between $7-$49), you mitigate their risk and make it easier for you to exceed their expectations.

The price for your intro offer may vary depending on your niche and business model, but you want it to be a tiny fraction of your main offers.

Hereโ€™s the key point: Exceed their expectations. Make sure the value of your product far exceeds the price they paid for it. 

Caution: This is something that a lot of first-time digital product creators get terribly wrong: if youโ€™re used to charging by the hour, you might be tempted to base the price of your product on the amount of time and effort you put into it. No, no, no. Products are different. Serving 1-to-many means you must make the price accessible to as many people as possible. Your goal is to make it up in volume of sales. 

โญ Check out our Ultimate Digital Product Planner for help creating your intro digital product. Youโ€™ll have a complete roadmap that walks you through every step so you can get it done in 2 weeks tops.  

Once you have your intro product set up, itโ€™s definitely time to celebrate. This is a HUGE accomplishment. ๐Ÿฅณ

But youโ€™re not done, because it wonโ€™t sell itself. For that, we need to go deeper into the funnelโ€ฆ 

Step #3: Create lead magnets to attract potential buyers

To attract the right people into your email funnel where youโ€™ll pitch your intro product, youโ€™re going to create at least one related lead magnet (or โ€œfreebieโ€) and use it to build a list of potential customers that you can market your intro product to. 

Again, these will be digital downloads and we’ll get into more details on what kinds of freebies to create in just a bit.

Right now you may be asking yourself, โ€œWhy on earth should I offer something for free?โ€ โ€“ again it goes back to trust, youโ€™re building it slowly but surely. People need to trust you before they buy something. 

Your digital product is their first experience of trusting you with their money, but your freebie is their first experience trusting you at all: that is, in order for them to trust you with their email address, you need to offer them something of value in return. 

It’s super important that you understand…

Why you need free content to sell things online

Free content โ€“ including freebies but also social media content, blog posts, emails, etc. โ€“ creates opportunities for “micro transactions” with your audience:

You give them something for free (content) and then they give you something in exchange: a read, a watch, a like, a follow, a comment, a reply, and so on.

Marketing gurus call these “touch points.”

Some of those people will go on to consider your brand. They will come to know you, like you, and trust what you have to say and offer.

And thatโ€™s important because people don’t buy things from brands they don’t know, like, or trust.

Free content warms your audience up by providing value and then calls them to action with verbs like follow, learn more, sign up, etc.

With each action they take, you’re guiding them through the customer journey. Think of them as building blocks for your know/like/trust factor until they feel ready to make a purchase.

Said another wayโ€ฆ 

Nobodyโ€™s going to consume one of your social media posts and think to themselves, โ€œI wonder what this person has to sell me! Let me take some time out of my busy schedule to Google them and click around their website to find out.โ€

Your audience needs time to consider and they need to be told what to do next with every piece of content you put out. They need YOU to guide them. 

For example, if you write a blog post, ask yourself: โ€œWhat do I want them to do after theyโ€™re done reading?โ€ 

Most blog posts should invite them to sign up to your email list, but just saying โ€œjoin my mailing listโ€ ainโ€™t gonna cut it. You need to offer a freebie as an incentive.

From there, if you continue to help them and nurture that relationship with emails, theyโ€™ll stay engaged with you.

It may not feel like it sometimes, but all of the things youโ€™re doing to put out content and engage with your audience is making an invisible impact.

These interactions are just as crucial for sales as making a hard pitch, because it takes an average of 7 touch points before somebody will consider making a purchase.

Subscribing to your list is a HUGE step on their journey to become your customer

After they subscribe, this is where the relationship really begins to change.

Now youโ€™re no longer speaking to some anonymous internet person, youโ€™re speaking to a subscriber who has raised their hand to get help with something specific (now you know a little something about their problems based on the freebie they signed up for) and you can tailor your messages to them going forward. 

If you continue to deliver value, your email list will be your highest-converting marketing channel. Itโ€™ll be your #1 asset because you own it, and everything you do to build your list will be an investment in future sales. 

Make your freebies relevant, strategic, and valuable

Don’t waste your time creating freebies just for the sake of building your list – freebies should immediately pull people into your funnel where you can keep guiding them toward a purchase.

So think about the logical steps on your audienceโ€™s path to your intro product:

  • Start with the problem you solve with your intro product and brainstorm some freebies that would help them solve a related problem. 
  • Think about the outcome they want and ways you can take them 10% of the way toward that goal. 

Some types of freebies that you can create are checklists, worksheets, templates, spreadsheets, how-to guides, and video training. Our best-converting ones are less than 4 pages, so it doesnโ€™t have to be long.

The best lead magnets are actionable and quick wins. Most people donโ€™t have a lot of time and want it to be quick, so even if youโ€™re adding your freebie to a long blog post that is really in-depth, your freebie should be quick and to the point.

An irresistible lead magnet is:

  • Targeted โ€“ speaks to a specific person.
  • Actionable โ€“ easy to understand and implement.
  • Simple โ€“ Takes the reader from A to Z on one topic.
  • Delivers results โ€“ Gives actionable steps that bring results.
  • Builds trust โ€“ Establishes your authority.
  • Sparks curiosity โ€“ Opens a door to future products.
  • Is High Value โ€“ Provides real value that people would actually consider paying for. 

โญ Download the Irresistible Lead Magnet checklist and keep it handy for your brainstorming session.


Once you have some ideas for your freebie, now itโ€™s the time to execute it. Think simple and impactful.

Lead Generation Tech & Tools

Here are some of the tools we use and recommend:

ยท For freebies: Canva, Google Sheets, Google Docs

ยท For landing pages: LeadPages, Elementor (WordPress)

ยท For email delivery: ConvertKit, MailerLite

 โญ Check out our Lead Magnet Marketing Bundle for lead magnet & landing page templates with tech tutorials that walk you through setting everything up and connecting to your email service. 

How many freebies should you create?

One is better than none, but the more freebies you have, the more opportunity to get traffic into your funnels. You also never know which ones will convert and get the most sign ups so having more is better so you can test to see which ones work best. 

When you have multiple freebies, your best-performers will give you insight into the problems your audience are struggling with the most, and the freebies that flop give you good intel too. 

This information will help you address your audienceโ€™s most pressing problems with your content and even digital products, and help you understand what topics theyโ€™re not interested in too. 

So start with one freebie, but donโ€™t stop there if youโ€™re not getting the results you want. For our core products, we create at least a half a dozen freebies.

Troubleshooting your freebies

Do you have a freebie but it doesnโ€™t perform?

You may already have a freebie that doesnโ€™t bring the results you want. That means that not many people opt for it so your email list is growing slowly or not at all. Youโ€™ve gone through the trouble of creating the freebie so that is an important problem to fix.

Hereโ€™s how to optimize your freebies:

  • Change the placement on the website โ€“ Ideally, you should have a separate landing page for each freebie. Add your freebies to blog posts as โ€œcontent upgradesโ€ through exit pop-ups. Content upgrades are important because including a freebie in the context of a blog post makes it super relevant to what theyโ€™re reading and theyโ€™ll want to know more
  • Improve the copy that promotes your freebie on pop-ups and landing pages. Be specific about what they will get in the freebie and how that will help them. Include some sort of urgency. Write short sentences that are easy to read. Make sure the call to action is exciting. 
  • Improve the freebie titles – make sure they are specific and not vague; use numbers and a timeframe if possible (e.g., The Ultimate Guide to Tripling Your Followers in 1 Month); Keep testing titles until YOU would want to click on the freebie to sign up and always include a benefit in the title.
  • Include a visual mockup so people know what theyโ€™re getting – treat it like a product and really โ€œsellโ€ it

These actions should bring your conversion rates up and your list will grow faster.:

Once somebody has trusted you with their email address, you want to treat them like a customer even if they havenโ€™t purchased anything yet. Roll out the red carpet and deliver the kind of value that will blow away your competition. 

For that, youโ€™re gonna need toโ€ฆ 

Step #4: Create funnel content (blog posts & emails) 


Youโ€™re well on your way to creating an amazing funnel!  Now, to really ramp up the โ€œwarming upโ€ factor and guide people to the sale, youโ€™re gonna need content. 

This is content that relates to what youโ€™re selling (your low-cost digital product) and addresses problems and questions your target audience has (as they relate to what youโ€™re selling). 

What do we mean by โ€œfunnel contentโ€? 

Itโ€™s just a fancy way of saying content that “meets people where they are” in their decision-making process to become a customer. 

Think about it in terms of the role it performs in your funnelโ€ฆ 

If we look at a funnel as having a TOP, MIDDLE, and BOTTOM, the โ€œfunnel contentโ€ looks something like this:

Note: This list is not exhaustive – itโ€™s just meant to demonstrate that there are different types of content needed at each stage of the customer journey. And you donโ€™t need all these things and you donโ€™t need them all at once โ€“ breathe! 

As you can see, thereโ€™s a lot happening in the MIDDLE of your funnel. This is content for your warm audience, the people who are considering or most likely to consider becoming your customer. 

This is something a lot of busy small business owners get wrong:
If you focus all your energy at the top of the funnel and not enough in the middle, youโ€™ll fail to convert your audience into customers. 

For the โ€œFirst Saleโ€ Funnel, weโ€™re gonna need a few pieces of content: 

  • At least one freebie
  • A few blog posts (optional, but recommended) 
  • A welcome sequence of emails. (6 emails total) 

You may have noticed there are blog posts at the top of the funnel and in the middle and emails in the middle of the funnel and at the bottom. 

The same content format works in your funnel at different stages depending on the purpose of the content โ€“ that is, what youโ€™re asking your audience to do, and where theyโ€™re at in their decision-making journey. 

Hereโ€™s what we mean:

  • If youโ€™re asking them to sign up for your email list in a blog post, that blog post is at the TOP of the funnel. 
  • If youโ€™re priming them to buy something in your blog post and including a sales pitch and a link to a product at the end, thatโ€™s at the BOTTOM of the funnel. 
  • If your email is providing pure value and education, that email is in the MIDDLE of the funnel.
  • If your email is helping them overcome purchasing objections and asking them to buy something, thatโ€™s at the BOTTOM of the funnel.

Letโ€™s take a closer lookโ€ฆ 


We recommend blog posts for your first funnel because not only can you use them as assets at the top and middle of the funnel, youโ€™ll be building authority with Google so you can get organic SEO traffic to keep feeding people into your funnel without extra cost. 

Also, you want to train people to click through to YOUR website (not Youtube or a podcast app) and blog posts are the easiest way to do that. 

Our blog is the #1 way weโ€™ve been able to build our list to over 40k subscribers and we make sales directly from our blog posts when we optimize them with product recommendations and links to sales pages. 

When this happens, itโ€™s good for your brand because youโ€™re not constantly bombarding your audience with a sales pitch โ€“ youโ€™re providing them value whether they buy or not. And unlike sales pages, you can just naturally guide them to a solution to their problems (your products/services).

When you write blog posts for your business, always ask yourself, โ€œWhat am I expecting my audience to do next? Where am I taking them?โ€ and make absolutely certain youโ€™re actively guiding people and inviting them to take the action you want them to. 

In fact, one of the biggest inspirations for our system of blog post templates, Blog Post Vault, was seeing so many experts sharing tons of value but never asking their audience for anything in return. They were just โ€œgiving it all awayโ€ without thinking about their own business goals.

Now, there are two types of blog posts youโ€™ll need to create for the First Sale Funnel: 

  1. Blog posts that link to freebies and include email opt-in forms 
  2. Blog posts that link to a sales page for your intro offer 

(Yes, you can add both links to freebies and links to products in one blog post, but weโ€™re going to treat them as separate types of posts for now for the sake of simplicity.) 

Letโ€™s get into the differences between these two types of postsโ€ฆ   

You want to write blog posts that really wow your readers and educate them on topics that relate to your intro product and link to one or more related freebies right inside the post. 

By choosing super relevant topics that teach people how to overcome something theyโ€™re struggling as it relates to what you sell, youโ€™ll automatically attract the right people into your funnels. 

Typical top-of-funnel blog post types include: 

  • How-tos
  • List Posts
  • โ€œWhat is?โ€ posts
  • Beginnerโ€™s Guides 
  • โญ All of the blog post templates mentioned above are included in The Blog Post Vault along with dozens of niche topic blog posts that prompt you to promote your freebies and offers. 
  • โญ For more details about the specific types of posts you should write to drive traffic, download the free 20 Types of Blog Posts Cheat Sheet 

Linking to freebies

Make sure to include at least one relevant freebie and place an opt-in form or popup in at least 1 but preferably in 3 places if your post is long. You can also create links that go to a dedicated landing page that has information about your freebie and an opt-in form on it. 

If you can, use graphics and pop-up forms in your posts to draw attention to your freebies (click on the โ€œ20 Types of Blog Posts Cheat Sheetโ€ below to see an example). This serves to draw attention to them and break up your copy with visuals to keep your audience engaged. To do this, youโ€™ll create a graphic in Canva and then use a pop-up plugin such as ThriveLeads or Sumo to connect it to your email service. 

You can also mention your freebies naturally in your content and link to dedicated landing pages with your opt-in form. 

Email services like Mailerlite or ConvertKit will allow you to create landing pages, but we like a little more control, so we use WordPress. Treat them like sales pages โ€“ you want to โ€œsellโ€ people on the benefits of your lead magnets to get the most conversions possible.

Most email providers offer embeddable opt-in forms you can place inside your posts and that works too, just be strategic in your placement. You want to place them in places where theyโ€™re most relevant to what youโ€™re addressing in your post. 

If youโ€™re wondering if you can include different freebies in your blog posts the answer is yes! If you created 4 freebies for your intro offer, you can include all of them so long as they are relevant to the topic. 

Bottom line: you want to give people as many opportunities to sign up as possible. 

โญ For more information about creating relevant freebies for your blog posts, check out How to Create Content Upgrades (with examples and free templates). 

Your MIDDLE of funnel blog posts will directly & indirectly sell your offers. This is where you get to be more convincing and ever-so-slightly salesy. In these posts, you will be linking to your sales page. 

Blog post types include: 

  • Educational Blog Posts – These posts allow you to continue sharing value on topics that relate to your offer, help people achieve quick wins, and prepare them for your product. If your product teaches people how to create a webinar, a blog post topic might be:

    Example: โ€œHow to Choose a Winning Topic for Your First Webinar.โ€
  • Break Down Barriers Blog Posts   These posts address your audienceโ€™s objections and limiting beliefs that are standing in the way of moving forward.

    Example: โ€œHow to Overcome Imposter Syndrome Before Hosting Your First Webinarโ€ 
  • Positioning Blog Posts – These posts position you as the one to trust instead of the other options theyโ€™re considering. Think product comparisons, โ€œbehind the scenes,โ€ and the inside scoop about your unique process.

    Example: โ€œBehind the Scenes: A Glimpse into Our Profitable Webinar Creation Processโ€
  • Social Proof Blog Posts  – Social proof posts demonstrate that other people have had success using your product or unique approach. Think testimonials & case studies

    Example: โ€œHow [Client Name] Made $15,000 Running Her First Webinarโ€

Before we head on down to the bottom of the funnel where we close the sale, we first need to make sure you have a plan to get potential customers to your funnel contentโ€ฆ 

Step #5 Drive traffic to your freebies & top of funnel content


Hopefully by now youโ€™re convinced that driving traffic directly to your premium offer and expecting people to buy is not the wisest move. 

A better idea is to focus on driving traffic to freebies, blog posts, and intro products, and here are a few ways to go about it: 

SEO

SEO is the holy grail of traffic because itโ€™s free and high-quality traffic. The only problem is, youโ€™re competing with everyone else in your niche for that traffic. 

Writing lots of blog posts that go after low-competition keywords is the best place to start and those are usually fast and easy to write. This builds your โ€œSEO Foundation.โ€ 

Thinkโ€ฆ

  • What is [niche topic]? 
  • X Reasons why they need [niche topic]
  • X Common myths about [niche topic]

The way to win with Google is to create the most helpful piece of content on any given topic, but your posts only need to be as long and involved as the topic requires. You can choose topics that are narrow in scope if youโ€™re short on time.. 

Make sure youโ€™re using the keyword phrases that searchers are using to find answers to their questions. Take some time to check out the posts ranking on page 1 for your topic to see how you can make yours even better and more helpful. 

  • โญ Read this post to learn our strategy for writing posts that build your SEO foundation, then niche authority, and finally dominating in search for competitive topics
  • โญ Download our free SEO checklist. 

Social media


Your social media posts should, at least part of the time, be guiding people to your freebies, low-cost digital products, and top of funnel blog posts where you have more of a chance to demonstrate your expertise and build credibility.

Here are some of the things we recommend doing:

  • Use an evergreen scheduler Social media platforms like LinkedIn, Facebook, and Twitter allow users to click through to external websites, so you want to be sharing links back to your blog posts, freebies, and digital products. Use a social media scheduler that has โ€˜evergreenโ€™ scheduling capabilities so you can share your content regularly and on autopilot. We use Metricool โ€œautolistsโ€ (affiliate link). Just be sure to space out the intervals between sharing a piece of content so you wonโ€™t be seen as spammy! 
  • Leverage your blog posts, freebies, and digital products to create social media content Pull out tips and snippets from your blog posts, freebies, and intro products and create social media posts, stories, and short-form videos from those. Include a call to action at the end of your caption that takes your audience to the next step (e.g. โ€œfor more information check out our blog postโ€). 
  • Have a โ€œlink in bioโ€ that links from your Instagram profile that shares links to your blog posts, intro products, and freebies. (Hereโ€™s ours.) We make anywhere from $100 to over $1,000 per month passively just from people checking that page out and clicking on our links!
  • Cross post to different platforms Expand your reach for every piece of content by cross posting them to multiple platforms. For example, if you make a TikTok, share them to IG Reels, YouTube Shorts, and Pinterest as well. 
  • Use a Content Calendar System like this one so youโ€™re able to create your posts and stay consistent on social media in less time. Youโ€™ll have endless post ideas and pre-written content you can adapt for your niche. 
  • Use content templates with ChatGPT to speed up the process of customizing them for your niche. Read: An Unconventional Way to use ChatGTP for social media posts 

Pinterest

Pinterest is an amazing source of high-quality traffic! However, Pinterest is more of a search engine than a social media site, so we treat and think of it differently. 

  • Spend time researching keywords. SEO is really big on Pinterest. Do manual searches for similar pins and check their keywords.
  • Create multiple pins for the same article.
  • Optimize your boards with keyword-rich descriptions.
  • Invest in high-quality images that catch the eye. 
  • Always post new fresh pins.
  • Pin content from TikTok, Instagram, Facebook, or Youtube. 

Caution: You want to post multiple unique pins for each blog post, freebie landing page, or product sales page and test different visuals and titles, but be careful not to spam Pinterest. We pin 3 pins for each URL spaced at least 7 days apart and then take a break from sharing that URL again for six months or so.  

Paid ads 

You may want to invest in some paid traffic as well, but you want to play it carefully so you donโ€™t lose money. Traffic used to be cheap, but itโ€™s getting more and more expensive, and unfortunately the days of putting $1 into ads and expecting to easily get $3 back are over. 

You can run ads to freebies and low-cost products, but avoid running ads to โ€œcoldโ€ (low awareness) audiences directly to high-ticket offers.

If priced in the โ€œimpulse purchaseโ€ range (ideally under $50), and if the offer is high value and low risk, it is possible to skip over the middle phase of the customer journey โ€“ that is, even if theyโ€™re not familiar with your brand, they might just give you a chance. 

For those types of campaigns, expect to break even or make a tiny profit. The goal is really to acquire customers. Once you earn their trust by โ€œwowingโ€ them with your intro offer, be prepared to offer additional products so you can increase the average order value and the lifetime value of a customer.

When running paid ads directly to products by targeting cold audiences, youโ€™ll need to include lots of social proof (testimonials, case studies, # of happy customers, a photo of you with your bio, etc.) and a money-back guarantee on your sales page to help people overcome any objections or doubts they may have. 

Many digital product creators donโ€™t offer a money-back guarantee because of the nature of the product. Itโ€™s a personal decision you need to make, but we choose to offer a guarantee and can tell you that our refund rate is very low and we believe the increased conversions are more than worth it.  

Guest posting with content upgrades and landing pages

A great and fast way to get quality traffic is to find blogs with similar audiences and write a guest blog post. 

Guest posting works really well if you give the readers a solid reason to head over to your site. A simple byline with a link to your website at the end will not be enough. You need to attract them with content upgrades. 

A content upgrade is simply a bonus download you offer to complement your guest post article. You need to mention in the article that you have created a free resource for those interested to learn more and that they can get it on your website. You then send them to a landing page created for the freebie where they need to enter their email to get it. The bonus can be something like a PDF, a swipe file, a case study, a template, or anything that adds real value.

Next up, the most important step: closing the sale!

Step #6: Close the sale with an email sequence

Youโ€™ve come such a long way! By now you have people on your email list ready to hear what you have to say! Congrats! 

Theyโ€™ll be most engaged during the first week after they sign up so you want to make the most of it and continue nurturing that relationship and invite them to become a customer as quickly as possible.  

In order to do this, you need to master two important tools: the email sequence and the sales page.

The First Sale Funnel Email Sequence 

Your email sequence is simply a series of emails that guides people toward making a purchase. 

These emails need to be scheduled to go out automatically after somebody subscribes to your email list using automation tools that come with email services such as ConvertKit or MailerLite. 

Once your sequence is set up, it will work for you in the background to generate sales and line up work.

Common mistakes people make with email sequences

An email sequence must flow seamlessly and every element is important. If it has gaps, it wonโ€™t be effective. 

Remember, people will only buy from you once they know, like, and trust you and thatโ€™s not achievable by just sending out one freebie delivery email after they subscribe to your list.

You need to give in order to receive.

Emails You Need in Your Sequence

Hereโ€™s what we recommend for your First Sale Funnel that includes all the elements you need to build trust and close the sale: 

โœ‰๏ธ #1 The Welcome Email (deliver immediately)

Introduce yourself and deliver your freebie. You can casually mention your digital product but donโ€™t be too salesy here, put it in the PS and present it as โ€œsomething else you think theyโ€™ll loveโ€ or โ€œthe fast trackโ€ to getting the result they want.

Example Subject Line: Welcome [Name]! Your [Niche] journey starts here ๐Ÿ™Œ

โœ‰๏ธ #2 The Educate Email (deliver on day 2)

Offer value and help your audience solve a problem that relates to your info offer. Share an educational blog post if you have one so you can really deliver the value and establish your credibility.  This also helps train your subscribers to click back to your website knowing theyโ€™ll get value when they do so.

Example Subject Line: The #1 Secret to [Niche Topic] Success ๐Ÿคซ

โœ‰๏ธ #3 The Break Down Barriers Email (deliver on day 3)

When making a purchasing decision, your customers will have objections standing in the way of moving forward. In this email youโ€™ll connect with them on a personal level and show them how to face their challenges, overcome obstacles, and take action. If you have one, link to a blog post that busts a myth, helps them avoid common mistakes, or helps them overcome a common obstacle.

Example Subject Line: Overcoming [Common Obstacle] in 3 Easy Steps ๐Ÿ’ƒ

โœ‰๏ธ #4 The Social Proof Email (deliver on day 5)

Prime them to buy by sharing a success story (either your own or a clientโ€™s). Mention how you helped others achieve great results and share some testimonials or case studies. You can also link to a case study (โ€œhow they did itโ€) blog post if you donโ€™t have testimonials yet.  Casually mention your offer and link to the sales page.

Example Subject Line: How [X – describe your client] Achieved [Niche Goal] ๐Ÿš€

โœ‰๏ธ #5 The Pitch (deliver on day 6)

Tell them about your offer. Remind them that you understand where they are today and describe to them what life will be like when they overcome their biggest obstacle. Describe the outcome they can expect and focus on the value and benefits. Create a strong call to action and link to a sales page that has a timer like this one) on it set for 24 hours. Make it clear they must act now to get the deal because the offer will expire soon. Link to the sales page. 

Example Subject Line: Grab this deal before it expires, [Name]! 

โœ‰๏ธ #6 Last Call (deliver 3 hours before the offer expires)

Remind them that this is their last chance to take advantage of your special offer. Briefly recap what it is, the price, and the features and benefits and link to the sales page. 

Example Subject Line: โฐ Down to the wireย 

โญ Check out our Email Sequence Builder to get dozens of pre-written emails you can mix & match to create endless email welcome sequences & campaigns along with pre-planned sequences you can adapt to your niche.

Grab the First Sale Email Funnel Cheat Sheet below to take this email funnel with you:


The Sales Page

Your sales page is where the customer makes their final decision, and there are certain elements you need to make sure to include so you donโ€™t lose out on conversions. 

The good news is that sales page copywriters and conversion optimization specialists have tested what works and what doesnโ€™t so many times that all we need to do is follow proven formulas.

Hereโ€™s a sales page framework we use and teach inside our courses because itโ€™s easy and it works:

Section 1:Introduce the problem and your solution. 

Make sure you have a really clear, specific headline and hook. This is probably the most important piece on the website. Address a need and promise some kind of result.

Describe the problem and then describe the goal / the desire / the place where they want to get to. 

This is the perfect introduction to the solution, which you will be presenting only in short here. Right below this is where your first call to action button is going to be.

Section 2: Forgiveness, details, and proof 

Beg some forgiveness that other people havenโ€™t solved this problem already. 

Give more details about your program and offer some proof so people can see that it works. 

Start to relate with the audience and the obstacles they are facing. Tell them how youโ€™ve experienced that too and how you came up with the solution. 

This is where you get specific about your solutions (proofs, mock-ups, etc.) Then you can feature testimonials and show what other people are saying about you.

Elaborate on the benefit and dig deeper and help people visualize their transformation.

Section 3: Address objections and close 

Now, address the objections and answer the questions that people might have.

You can include:

  • A money-back guarantee
  • Frequently Asked Questions (think about what you would need to know to purchase).
  • Bio and headshot
  • A final CTA and product Mock-up

Section 3 is also where you will include your bonuses and create a sense of urgency for the offer by including a deadline for the current offer.

Keep the design clean, distraction-free, and focused on the goal. Consider your audienceโ€™s preferences when you choose the colors. Use beautiful images, including lifestyle images, and keep your CTAs clear and actionable.

Look at everything through the eyes of your customers. If something doesnโ€™t seem right, change it or leave it out.

Download the free sales page copy worksheet & tutorial below:  

Remember that this is a funnel, which means thatโ€ฆ

๐Ÿ‘‰ The most people in your audience will be at the top consuming your free content.
๐Ÿ‘‰ Some of those people will move into the middle of the funnel, enjoying your emails and exclusive subscriber content but theyโ€™re just not ready to make a purchase. 
๐Ÿ‘‰ A small percentage of people from your audience will make a purchase and thatโ€™s normal. Thatโ€™s why itโ€™s shaped like a funnel. ๐Ÿ˜Ž 

So if somebody doesnโ€™t convert (purchase) right away, it doesnโ€™t mean youโ€™ve failed! Every customer goes on a journey and that happens at their own pace. Many will remain in your warm audience until theyโ€™re ready. 


Thatโ€™s why after youโ€™ve set up your First Sale Funnel, donโ€™t forget toโ€ฆ 

Next steps to next sales: continue to nurture & sell to your list 

 
From here, you want to keep your email subscribers happy and engaged so they continue to build trust in  you and develop good feelings about your brand. There are two main types of emails you want to be sending to your list:

#1 Nurturing Emails (Broadcast or โ€œDefaultโ€ Emails) 

After your welcome sequence has been completely delivered, you need to keep nurturing your audience โ€“ not only for the people who didnโ€™t purchase, but for your customers too, so theyโ€™ll develop a sense of brand loyalty and make another future purchase. 

But it can seem a daunting task to communicate with all these people you have on your list. What will you email them, right?

Think about what your audience is interested in. What type of problems do they have and what kind of solutions are they seeking? You want to show up regularly (at least once a week) with value. 

Value emails will continue  to nurture your  relationship with your subscribers  and guide your audience toward a purchase when theyโ€™re ready. 

Providing value means offering anything that will help them solve a problem or get what they desire most and can take the form of:

  • Educational tips
  • Your personal/professional transformation stories
  • Customer success stories
  • Insights, lessons learned, and โ€œaha!โ€ moments
  • Inspirational and motivational messages 
  • Engaging questions to learn about your audience so you can serve them better 
  • Your take on industry news
  • Exclusive behind the scenes looks at you and your business
  • New blog posts and youtube videos youโ€™ve just published 
  • Invitations to buy/work with you

The important thing is to show up regularly so they get used to clicking on your emails and so you stay top-of-mind. If they donโ€™t hear from you, they may forget who you are or that they subscribed. They may unsubscribe or even mark your emails as spam! 

โญ Check out Activate Your List for 2 years of nurturing marketing emails already planned out and pre-written for you. Itโ€™s an epic vault of 252 emails designed to build brand awareness and guide your subscribers along their journey to become a customer. Itโ€™s a great deal because itโ€™s just one low payment with no recurring fees! 

#2 Promotional Emails (Flash Sales, Launches, Product Updates) 

We also recommend running regular email promotions to your list using a series of promotional emails that have a start date and an end date for an exclusive deal for your subscribers. 

We plan email promotions around product launches, product updates, and run special promotions around seasonal holidays and special occasions โ€“ and that includes โ€œanytime holidaysโ€ for when we need to hit sales targets.

That’s a wrap!

Weโ€™ve covered a lot of ground today and you deserve a round of applause for making it this far!  It shows youโ€™re committed and have the drive to do what it takes to launch your first sale funnel and intro product successfully.

Letโ€™s recap some of the things youโ€™ve learned so far:

  1. Get clear about your โ€œultimate destinationโ€ premium offer so you know where youโ€™re taking people long term 
  2. Create a low-risk intro offer in the form of a digital product that will serve as a first experience of being your brand loyal customer 
  3. Create freebies that get the right people into your email funnel
  4. Guide people to a sale using strategic emails,  content, and an optimized sales page
  5. Keep nurturing your list and guiding them to the next sale 

You have much more than just the basics in your toolbox now and you are ready to create your first funnel and get your first sale using a low-cost digital product. We wish you MUCH success, weโ€™re rooting for you! If you have any questions please leave them the comments. 

Taughnee & Sandra

We stand against get rich quick schemes and this is not one. Our success depends on the effort you put into it, the resources that are available to you, and a myriad of other market forces we cannot predict nor have any control over. We want to help you move your business forward by giving you great content, tools, and strategies, but we do not make any guarantees about your ability to get results or earn any money with them. Any mention of earnings that appear on this website are estimates of earning potential used for illustrative purposes, not a guarantee you will make the same level of income. Any financial results we refer to should not be considered a promise of future income as past results do not assure future success. We donโ€™t guarantee future earnings and you accept the risk that results vary by individual and the use of our information, products, and services should be based on your own due diligence. You agree that ConversionMinded is not responsible for any success or failure of your business that is related in any way to the purchase of our products or the use of information on this website. 

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Are you ready to bloom your business this March? ๐ŸŒธ

Because weโ€™ve got a treasure trove of content marketing ideas for you tailored specifically for the start of the spring season, perfect if you need a bit of inspiration for boosting audience awareness, engagement, and sales. โœจ

Using seasonal celebrations, trends, and occasions is a great way to connect with your audience and spring is the perfect time to focus on themes relating to renewal and growth. 

With the right strategies, you can make this month a marketing powerhouse. So letโ€™s dive into 100+ marketing ideas for you to help you plan your content for the month of March! 

March Social Media Post Ideas

Weโ€™ve divided the content ideas for your social media posts into seven strategic categories that every small business owner needs to be sharing to ensure the right mix of content to engage, inspire, educate, and convert your audience.

Be sure to download our FREE content marketing calendar so you can save the ideas (according to each category) that resonate with you the most and then plan out your social media schedule for March with the calendar template. 

INSPIRE: March Inspirational Social Media Ideas

Motivate your audience with uplifting quotes that resonate with the season’s themes using the prompts below.

Inspire Content Prompts for March:

#1. Recollect a memory of springtime joy and how it inspires you

#2. Share how you are preparing for new beginnings and growth in your business this spring

#3. Discuss the ways you’re “blooming” in your life or business despite obstacles/setbacks

#4. Showcase a photo of springtime nature that inspires you

#5. Share a personal motto that’s helping you move closer to your goals in March

March Inspirational Quotes

#6. “March winds and April showers bring May flowers.” – English Proverb

#7. “Spring is nature’s way of saying, ‘Let’s party” – Robin Williams 

#8. “Bloom where you are planted.” – Alexander Pope

#9. “There are always flowers for those who know how to see them.” – Henri Matisse

#10. “Spring is the time of plans and projects.” โ€“ Leo Tolstoy

Inspire Caption Template for March:ย 

Spring is in the air! Feeling that fresh energy and the urge to make things happen? โ˜€๏ธ
This season is all about growth and new beginnings, just like nature blooming right before our eyes. โœจ
What โ€œseedsโ€ are you planting this spring? Is it learning something new, finally tackling that project, or just adding more good vibes to your life?
Let’s all bloom together this season! ๐ŸŒธ ๐ŸŒผ ๐ŸŒบ ๐ŸŒป ๐ŸŒท

marchmotivation #newbeginnings #springvibes #growthmindset #bloomwhereyouareplanted #inspiration #positivevibes #selfimprovement #mindsetmatters #letsbloom

ASK: March Engagement Social Media Ideas

Use questions like the ones below to encourage your audience to engage, share their experiences, and connect with your brand this March. 

Ask Content Prompts for March:

#11. What area of your life or business are you looking to โ€œspring clean” this March?
#12. Itโ€™s International Women’s History Month! Who is the woman that most inspires you?
#13. March is National Craft Month. Do you have any crafty hobbies youโ€™re passionate about?
#14. What springtime tradition brings you the most joy?
#15. As we head deeper into the year, are you on track with your personal or professional goals? 

Ask Caption Template for March:ย 

Spring cleaning isn’t just for your home anymore!  March is the perfect time to โ€œspring cleanโ€ any area of your life.

What’s on your list this year? Maybe you’re looking to:

๐ŸŒผ Declutter your routines and make space for new habits
๐ŸŒผ Revamp your workspace for a productivity boost
๐ŸŒผ Refresh your goals and set intentions for the coming months
๐ŸŒผ Detox your digital life and reclaim your focus

Let’s inspire each other to bloom this March. Share your “spring cleaning” plans in the comments below!

#springclean #newbeginnings #growthmindset #marchmotivation #letsbloom #inspiration #personalgrowth #goals #productivity

๐Ÿ“Œ If you want 730 more ideas like these all planned out for you in a 2-year calendar with pre-written captions you can adapt for your niche – be sure to check out our bestselling The Content Calendar System. It starts at just $49 with no on-going fees!

CONNECT: March Relatable Social Media Ideas

March offers a perfect opportunity to deepen your connection with your audience by sharing personal stories that resonate with the season’s themes. 

Connect Content Prompts for March

#16: Share the story of a new product, service, or initiative your team is launching this spring.
#17: Describe how youโ€™re revamping your approach to work this March.
#18: Highlight your growth journey – sharing milestones and challenges overcome
#19: Feature a female team memberโ€™s inspiring journey for International Women’s History Month.
#20: Post a photo of you or your team participating in a springtime activity or event.

Connect Caption Template for March:ย 

This week, I’m reflecting on my growth journey. It’s been full of wins and challenges, and I’m feeling grateful for both. ๐Ÿ™ โœจ

A big win for me was [mention specific milestone]. It wasn’t easy, though. I had to [mention challenges overcome] to get there, which taught me [mention lessons learned].

Growth is an on-going process, and itโ€™s so important to embrace the challenges along the way. These challenges help us grow, adapt, and get stronger. ๐Ÿ’ช

What about you? What milestones and challenges have shaped your growth? Share your story in the comments below! 

#growthmindset #reflection #neverstoplearning #letsgrow

EDUCATE: March Authority-Building Social Media Ideas

March is a great time to educate your audience and establish yourself as a thought leader. Use the prompts below to share valuable content that resonates with the season’s themes and your brand expertise.

Educate Prompts for March

#21: Offer practical tips on organizing, decluttering, and revitalizing specific areas of life or business, like finances, marketing strategies, or workspaces.
#22: Share insights and actionable tips on planting โ€œseeds for successโ€ in your field, whether it’s marketing trends, personal development advice, or industry news relevant to your audience.
#23: Share the personal/professional benefits youโ€™ve experienced by practicing gratitude.
#24: Discuss the importance of resilience in overcoming challenges and achieving goals.
#25: For International Women’s History Month, share historical contributions of women in your industry or field or the achievements of female leaders within your community.

Educate Caption Template for March:ย 

Make your goals blossom this March! ๐ŸŒธ๐ŸŒฑ

This month, we’re all about planting the seeds for achieving your goals in [your niche area]. Whether you’re aiming to [desired outcome] or [another desired outcome], these actionable tips can help you cultivate success:

๐Ÿš€Level Up Your Skills: Invest 15-30 minutes daily in learning a new [relevant skill] or expanding your knowledge in [specific area within your niche]. Read an industry article, watch a tutorial, or work through an online course like [mention your course or one you recommend]. 

๐ŸคConnect & Grow: Join an online community or attend a relevant event focused on [niche area]. Connect with others who share your goals to [benefit of connection, e.g., share experiences, learn from each other, stay motivated].

๐ŸŽ‰Celebrate Wins (Big & Small!): Acknowledge your progress, even the small victories. This keeps you energized and builds confidence on your journey towards achieving [desired outcome]. 

Remember, consistency is key! By diligently tending to these seeds throughout March, you’ll be well on your way to achieving your goals.

Is there an area where you’re feeling stuck or facing a specific obstacle in your [niche area] journey? Leave a comment below, and we’ll be happy to help! ๐Ÿ’ฌ๐ŸŒŸ

#MarchGoals #GoalSetting #ConsistencyIsKey #GrowthMindset #AchieveYourDreams

CONVERT: March Leads & Sales Generation Social Media Ideas

Fuel your sales and conversions this March by inspiring your audience to take the next step on their journey to becoming your customer. 

Convert Prompts for March

#26: Provide a free consultation related to a “spring cleaning” aspect of their business, like website optimization, marketing strategy refresh, or financial planning review.
#27: Offer early access to a new product, service, or workshop related to growth and development.
#28: Provide a discount on a product or service that helps customers achieve their goals or improve their lives
#29: Showcase a successful client story demonstrating how your product or service helped them thrive.
#30:  Provide a valuable resource like a checklist, guide, or template related to optimizing or organizing a specific area of their lives or business. 

Convert Caption Template for March

March is blooming with success stories, and [client name]’s is one we’re proud to share. โœจ

[Client name] was struggling to [desired outcome – e.g. land high-paying clients] because of [describe the challenge or problem the client faced – e.g. limited online presence and difficulty showcasing her work effectively].

That’s where [your product/service name – e.g. our social media management services] came in! By [describe how your product/service helped the client – e.g. helping her develop a captivating social media strategy and manage her online presence], we helped [client name]  [describe specific result – e.g. reach thousands of new potential customers and increase her online orders by 30%].

“[Quote from the client expressing their satisfaction and the positive impact your product/service had on them],” – [client name].

[Client name]’s success proves how [mention the key benefit or value proposition of your product/service – e.g. the right social media strategy] can help you reach your goals faster.

Ready to cultivate your own success story? DM me to learn how [your/your company name] can help you bloom this March!

#successstory #clientspotlight #inspired #growthmindset #[your brand hashtag]

EVERGREEN: March Timeless Social Media Content Ideas


Donโ€™t forget to build your online presence with Evergreen content – this is content that blooms all year round. These timeless pieces engage and educate your audience consistently, providing a fantastic foundation for your brand identity. Here are five evergreen content prompts to share this March (and beyond):

Evergreen Prompts for March

#31. Share a comprehensive guide or resource that explains everything your audience needs to know about your core product or service. This could include its benefits, features, how it works, and how it can solve the audience’s problems.

#32. Identify common challenges or mistakes your audience faces related to your industry or expertise. Offer solutions and guidance on overcoming these challenges. 

#33. Showcase the positive impact your product or service has had on real clients or customers. Share their inspiring stories and the results they achieved through your offering. 

#34. Delve into a relevant industry topic but make it accessible for beginners. Explain key concepts and terms in a clear and concise manner. 

#35. Offer valuable free resources, such as ebooks, checklists, templates, or webinars, that help your audience achieve a desired outcome related to your field. 

Evergreen Caption Template for March

When youโ€™re first starting out with [niche topic – e.g. Astrology], it can sound like a whole new language sometimes. But the good news is that understanding the basics is actually pretty straightforward if you can navigate the jargon. ๐Ÿค“

That’s why we’re tackling 3 must-know concepts that often trip up beginners:

๐Ÿ’ก#1 [Jargon term – e.g. Retrograde Planets] This might sound like [humorous comparison – e.g. a cosmic puzzle], but it simply means [simple explanation – e.g. certain planets appear to be moving backward in their orbits.]

๐Ÿ’ก#2 [Jargon term – e.g. Natal Chart] This might sound intimidating, but it simply refers to [simple explanation – e.g. a map of where celestial bodies were at the exact time of your birth.] 

๐Ÿ’ก#3 [Jargon term – e.g. Transits] Don’t worry, deciphering this doesnโ€™t require cracking a secret code. It just means [simple explanation – e.g. the ongoing movements of the planets and how they interact with your birth chart.]

Translation complete!  Now you’re ready to level up your [industry topic – e.g. Astrology] skills and [achieve a desired goal – e.g. gain insights into your personality, relationships, and purpose].

To learn more, be sure to check out our link in bio for our FREE beginner’s guide to [Topic], packed with more jargon translations just like this and loads of actionable [Topic] tips.  ๐Ÿ”—๐Ÿš€

#Simplified[IndustryTopic] #[Topic]101 #[Topic]forbeginners

March Social Media Holidays

March is a vibrant month filled with diverse observances and holidays and many hold universal themes of human achievement, environmental awareness, and celebrating life’s simple joys.

Use these prompts as a starting point to create relevant and engaging content that resonates with your brand voice and target market. 

March Monthly Observances:

#36. National Women’s History Month (March): Share stories of female entrepreneurs, highlight female leaders in your industry, or partner with a women-owned business for a collaboration.

#37 International ideas month (March): Share your favorite work or life hacks showcasing creative solutions youโ€™ve come up with for common problems.ย 

#38. National Reading Month (March): Share your favorite business or self-improvement books with your audience or host a giveaway for your favorite โ€œgame-changingโ€ read. 

March Weekly Observances:

#39. National Procrastination Week (March 2nd – 8th): Share “procrastination-busting” tips.

#40. International Women’s Week (March 8th – 14th): Share a story of inspiring women in your life/work.

#41. Global Entrepreneurship Week (March 20th – 26th): Share inspirational stories of successful small businesses you love to support.

#42. National Small Business Week (May 1st – 7th): Highlight what makes small businesses special, share customer testimonials about their experience with your business, or offer a “shop small” promotion to support local businesses in your community.

March Daily Holidays:ย 

#43. World Compliment Day (March 1st): Tag someone and give them a compliment. Encourage your followers to tag someone they appreciate and share a compliment in the comments.

#44. National Day of Unplugging (March 1st): Encourage followers to disconnect from technology and reconnect with the world around you.

#45. Employee Appreciation Day (March 1st): Show your employees how much they are valued/feature a photo of a happy employee.

#46. Dr. Seussโ€™s Birthday (March 2nd): Host a Dr. Seuss trivia challenge related to his books and characters.

#47. World Wildlife Day (March 3rd): Ask your followers a question to spark discussion: “What’s your favorite wild animal and why?โ€

#48. International Women’s Day (March 8th): Highlight the achievements of women in your niche or industry.

#49. National Pi Day (March 14th): Poll your audience and ask them to vote on the best pie.

#50. St. Patrick’s Day (March 17th): Share a photo of you wearing something green or your favorite St. Patrickโ€™s Day food/drinks.

#51. Spring Equinox / First Day of Spring (March 19th): Share photos showcasing the beauty of spring in your community. Ask your followers what theyโ€™re most excited about as the days grow longer and warmer.

#52. International Happiness Day (March 20th): Feature quick and easy tips for incorporating happiness boosters into your daily routine.

#53. National Puppy Day (March 23rd): Share a photo of your dog as a puppy and invite your followers to share theirs with you too.

#54. World Storytelling Day (March 20th): Highlight a story behind your brand, a product or a service.

#55. Easter (March 31st): Extend Easter holiday greetings to those in your audience who celebrate.

Holiday Caption Template for Marchย 

Celebrating the Power of Women this #NationalWomensHistoryMonth ๐ŸŒธ

This March, we shine a spotlight on the incredible women who inspire us.  

Today, we’d like to shout out [insert name of prominent female entrepreneur in your industry] who is a leading [title] that [briefly describe their achievements and contributions, e.g., “revolutionized the way we approach [area of impact]” or “built a thriving business while advocating for [cause]”].

Her [qualities – e.g. dedication and innovation] are truly inspiring! ๐Ÿ’ชโœจ

We believe in the power of women to lead, innovate, and create positive change.

Join us in celebrating the amazing women who shape our world and tag a woman who inspires you to share her story in the comments!

#NationalWomensHistoryMonth #WomensHistoryMonth #EmpoweringWomen #EqualityForAll #TogetherWeRise #[Industry Hashtag]

March Email Marketing Ideas

๐Ÿ“ŒIf youโ€™re building your list but stuck on what you should be sending them, be sure to check out Activate Your List for 2 years of pre-written emails that guide your subscribers along their journey to become a customer. 

Inspire:

#56. Share a relatable story of a challenge you overcame in your work.
Email Subject Line: ๐Ÿ’ช How I Crushed [challenge] like a Boss 

#57. Highlight the positive impact your business has on the community.
Email Subject Line: ๐Ÿค Your Support is Made a Real Impact

#58. Feature your favorite business mantra and why it inspires you to keep going.
Email Subject Line: ๐ŸŒŸ My Go-To Motto for Making Progress

#59. Tell your audience what keeps you going when you feel like giving up.
Email Subject Line:  ๐Ÿ˜ฉReal Talk: Sometimes I feel like giving up

#60. Share a book or list of books that shifted your mindset and inspired you.
Email Subject Line: ๐Ÿ“š Must-read books if you want [desired outcome]

Ask:

#61. Conduct a survey to gather feedback from your audience.
Email Subject Line:  ๐Ÿ™Have 30 Seconds to Take This Quick Survey? 

#62. Run a poll to gauge interest in a new product or service
Email Subject Line:  ๐Ÿ“Š Your Vote Counts! Help Us Shape Our Next Big Thing.

#63. Encourage subscribers to ask any questions they have about a niche topic
Email Subject Line:
โ“This is Your Chance to Ask Me Anything!

#64. Prompt subscribers to share their challenges within your niche.
Email Subject Line:
 ๐Ÿ˜“ What [Topic] Struggles Are You Facing? Let’s Solve Them!

#65. Inquire about their specific interests within your niche to tailor future content.
Email Subject Line: ๐Ÿค” Which of these [niche] topics intrigue you most

Connect:

#66. Share behind-the-scenes content showcasing a project thatโ€™s in the works.
Email Subject Line: ๐ŸคซExclusive Sneak Peek – Whatโ€™s Coming this March! 

#67. Feature a customer story & testimonial highlighting a positive experience.
Email Subject Line: ๐ŸŒŸ How [Customer Name] Achieved [Result] in [Timeframe]

#68. Share a relatable limiting belief that used to hold you back
Email Subject Line:๐Ÿ’ชOvercoming Self-Doubt: The Limiting Belief I Left Behind 

#69. Share the biggest mistake you made before you achieved success
Email Subject Line: ๐Ÿš€ The Transformative Power of Mistakes

#70. Offer an โ€œahaโ€ moment that helped you get unstuck
Email Subject Line: ๐Ÿ’กThe โ€œAhaโ€ Moment that Changed My [niche goal] Game 

Educate:

#71. Share a valuable blog post youโ€™ve written
Email Subject Line: ๐Ÿš€ Want the fast track to [result]? My latest post will help! 

#72. Offer a free resource covering a specific topic.
Email Subject Line: ๐Ÿ†“ NEW! Get Your Hands on this FREE [resource]!

#73. Share your top 3 tips to overcome a common challenge your audience is facing
Email Subject Line:  ๐Ÿ’ช My Top 3 Tips for [Common Challenge]

#74. Share the steps they need to take achieve a goal
Email Subject Line:  ๐ŸŒŸ X Steps to Achieve Your [Specific Goal]

#75. Share your top resources for a specific niche topic
Email Subject Line:  ๐ŸŒ Must-Have Resources for [Niche Topic] 

Convert:

#76. Offer a limited-time discount or promotion on your products or services.
Email Subject Line:โณ Limited-Time Offer: Save [Percentage]% on [Product/Service]!

#77. Share a blog post that addresses common objections
Email Subject Line: ๐Ÿค”Is [Product/Service] Is Right For You?  

#78. Answer FAQs about your product/service
Email Subject Line:โ“Why Choose [Product/Service]? All Your Questions Answered.

#79. Showcase social proof through customer testimonials and case studies
Email Subject Line:  ๐ŸŒŸ Real Results: 3 Incredible [Niche] Success Stories 

#80. Share the story of why you developed your product or service
Email Subject Line: ๐ŸŒฑThe Real Reason Why We Created [Product/Service] 

Evergreen:

#81. Share your #1 tip for achieving a desired result
Email Subject Line:  ๐Ÿ’ฐ I could charge for this adviceโ€ฆ

#82. Segment your audience and send links to blog posts/freebies based on interest
Email Subject Line: ๐ŸŽฏ Just for You: Top Resources for [Niche Topic Interest]

#83. Invite your email audience to follow you on social media
Email Subject Line: ๐Ÿค” Are we friends?

#84. Promote your latest blog post
Email Subject Line: ๐ŸŽ‰ New Post! [Title of Blog post]

#85. Offer a valuable resource like a downloadable guide or template.
Email Subject Line:๐Ÿ“ฅDownload the Free Ultimate [Niche Topic] Guide

Holidays:

#86. Send greetings for a specific March holiday like Easter.
Email Subject Line: ๐ŸŒท Hoppy Easter from [Company Name]! 

#87. Offer a holiday-themed promotion discount.
Email Subject Line: ๐Ÿ€ Luck of the Savings: St. Patrick’s Day Discounts Inside!

#88. Invite your audience to participate in a spring-themed hashtag
Email Subject Line: Share Your Favorite Spring Photos with Us! #DiveIntoSpring ๐ŸŒผ

#89. Host a holiday-themed contest or giveaway.
Email Subject Line: ๐ŸŽ [Holiday] Cheer: Enter to Win [Prize]!

#90. Express your gratitude to your customers during a holiday like International Womenโ€™s Day Email Subject Line: ๐ŸŒธ Celebrating YOU on International Womenโ€™s Day!

March Promotion Ideas for Your Email Campaigns:

The following are ideas for special promotions and email campaigns you can run in March to bring in a surge in sales! 

#92. Hello Spring! Flash Sale: Announce a limited-time sale centered on the theme of “spring refresh.” Encourage customers to “rejuvenate and update their lives” for the new season with relevant discounts on your offerings.

#92. “Lucky You!โ€ St. Patrickโ€™s Day Sale”: Leverage the festive spirit of the holiday by offering a special bundle or special discount on St. Patrickโ€™s Day.

#93. “March Madness Sale”: Capitalize on the excitement surrounding March Madness, a popular college basketball tournament in the United States. Adapt the “madness” aspect to your deal or discount. 

#94. “March into Savings”: Use a play on the word “March” to tie into a promotion for the month. Example: “March into savings with 20% off your first purchase this month!”

#95. “Happy Day Saleโ€ (International Day of Happiness – March 20th): Celebrate International Day of Happiness by promoting a deal that will make your customers happy! 

๐Ÿ“ŒIf you want to generate sales from your list month after month, check out the Seasonal Sales Promo Builder Itโ€™s a system of 160 pre-written sales emails that work together to build email promotional campaigns that drive sales whenever you need them. 

Bonus Marketing Ideas to Try in March

#96. Create a meme by combining a funny or relatable image with a clever caption to capture attention and entertain your audience.

#97. Run a “caption this” social media contest: Spark audience engagement by posting a fun or quirky image related to your brand and encouraging followers to participate with a caption. Offer a small prize or discount for the most creative entry.

#98. Give a personal tour: Offer a behind-the-scenes look at your workspace or office through social media videos or live streams. This fosters a sense of connection with your audience and allows them to see the human side of your brand.

#99. Go live: Host an “Ask Me Anything” session on Instagram Live or Facebook Live to connect with your audience in real-time. Answer their questions, share insights, and build relationships.

#100. Donate to charity: Partner with a cause relevant to your brand and donate a portion of your proceeds or offer customers the option to donate at checkout. This builds goodwill and connects with socially conscious consumers.

#101. Check out some of our most popular free marketing resources before you go to help you conquer your marketing in March! ๐Ÿ‘‡

Huge Marketing Opportunities Await This March!

March offers marketers lots of opportunities to connect with customers and boost brand awareness. With just a bit of creativity, you can tailor your marketing campaigns to every occasion, from St. Patrick’s Day celebrations to quirky national days like National Day of Unplugging.

Take advantage of awareness days like International Women’s Day to demonstrate your commitment to social responsibility, and mark social media holidays on your calendar because theyโ€™re a great time to introduce new products and services.

Social media platforms are your playground throughout March. Run contests, share motivational quotes, and offer sneak peeks at new products. 

Email marketing is another powerful tool. Encourage subscriptions with special offers for signing up during, for example, the first full week of March.

Remember, the best ways to capture your audience’s attention are to be creative, have fun, and offer value. All you need is a little planning and these 100+ marketing ideas for March! 

If you haven’t already, be sure to download our FREE content planner!

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Small businesses thrive during holidays and special observances and for good reason! The increase in consumer spending is a massive opportunity to cash in and enjoy a surge in sales.

And not just the major holidays either. “Social media holidays” are sometimes quirky, always fun, and give you a reason to celebrate and connect with your audience – and even to offer special sales when there’s no traditional consumer holiday like Black Friday in sight.

With a bit of planning and a touch of creativity, itโ€™s easy to plan your marketing and promotions around these special occasions to help you meet your business goals and sales targets. 

To give you a jump start toward that end, we’ve pulled together 12 months of social media holidays, post ideas, email marketing promotions, seasonal marketing themes, and monthly marketing challenges to keep you inspired through all 52 weeks of 2025… let’s get started!ย 

January: New Year, Fresh Start โ„๏ธ๐ŸŽ‰

In January, people are buying: health and wellness products, electronics, and home goods
Reasons: Post-holiday sales and resolutions to improve health and well-being

This month is all about fresh starts and new yearโ€™s resolutions, making it a great time to promote products and services that help your customers reach their personal and business goals.

Here are some more fun facts about consumer behavior in Januaryโ€ฆ 

January Fun Facts

  • People are returning to their regular routines after a busy holiday season, so itโ€™s a great time for businesses to offer products and services that help them in their day-to-day activities. 
  • Online engagement typically spikes due to more time spent indoors, so make the most of this by making sure youโ€™re active on social media. 
  • Email open rates and engagement tend to be higher, so January is a great time to focus on email marketing campaigns and promotions. 
  • People are eager to start their year with something new which is why January is the most popular month for businesses to launch new offerings. 

Marketing in January

Themes: New Year’s Resolutions and Goal Setting

Motivate consumers to achieve their goals and embrace new beginnings.  Share inspiring stories of success and provide actionable tips. Highlight products or services that support personal growth, self-improvement, or lifestyle changes.

January Marketing Challenge: 

Establish your goals for the year and create a consistent social media posting habit: Decide on a social media posting schedule that you can realistically maintain throughout the year to increase your followers, subscribers and traffic in 2024.  Remember, slow and steady wins the โ€œconsistencyโ€ race! So focus on one platform at a time, such as Instagram or LinkedIn, to avoid spreading yourself too thin. Choose one content format (such as posts, stories, or short-form videos) to start. 

Recommended Tools & Tutorials: 

January 2025 Social Media Holidays & Post Ideas

๐Ÿ™ National Thank You Month (month of January)
Express gratitude to your community with a heartfelt video or post.

๐ŸŽจ National Hobby Month
Tell your audience about your favorite hobby and encourage them to share theirs with you.

๐ŸŽ‰ New Year’s Day (January 1)
Reflect on your business highlights and lessons learned from the past year, express gratitude to your audience, and share your goals for the year ahead.

๐Ÿš€ Science Fiction Day (January 2)
Share your favorite science fiction book, movie, or quote.

๐Ÿ—ƒ๏ธ Clean Off Your Desk Day (January 8)
Show your organized workspace and share tips for maintaining a clutter-free workspace.

๐Ÿคช Peculiar People Day (January 10)
Share a peculiar fact about yourself or your team.

๐Ÿšฎ Ditch New Yearโ€™s Resolutions Day (January 17)
Encourage your audience to reflect on what truly matters to them by asking them to share one thing they genuinely want to focus on in the coming months.

โœŠ Martin Luther King, Jr. Day (January 20)
Share a quote or message from Martin Luther King, Jr. that aligns with your brand’s values.

๐Ÿค— National Hugging Day (January 21)
Send a virtual hug to your audience with a heartfelt and encouraging message.

๐ŸŒŸ National Compliment Day (January 24)
Start a compliment chain by complimenting a fellow business or follower, and encourage others to join in.

๐Ÿ Chinese New Year (January 29)
Ring in the Chinese New Year by sharing well-wishes and info about the Year of the Snake.

January Hashtags

#happynewyear, #NewYearsDay, #NewYearResolution, #newyearresolutions, #makethemostof2025 #byebye2024hello2025, #ImNotGoingToTakeItAnymoreDay, #ElvisBirthday #DavidBowieBirthday, #CleanOffYourDeskDay, #PeculiarPeopleDay, #MLKDay, #MartinLutherKingJrDay, #GetToKnowYourCustomersDay, #NationalHuggingDay, #NationalComplimentDay

January Email Promotions

January is a great time to launch something new or create a special bundle to help your subscribers achieve a business or personal goal in 2025!

From the Seasonal Sales Promo Builder

January Email Subject Lines

  • ๐ŸŽ‰ New Year, New Deals: Kickstart 2025 with Exclusive January Savings!
  • ๐Ÿฅ‚ Cheers to Savings: January Exclusive Offers Just for You!
  • โ„๏ธ Beat the Winter Blues with Hot January Deals!
  • โ˜€๏ธ Winter Warm-Up: January Deals to Brighten Your Days!
  • ๐Ÿคธโ€โ™‚๏ธ January Jumpstart: 50% OFF Flash Sale Starts NOW! 

February: Love Is in the Air ๐Ÿ’•๐ŸŒน

In February, people are buying: Gifts, travel, apparel, dining out
Reasons: Valentine’s Day and tax refunds

This month is all about love and romance, making it a great time to promote products and services that allow your customers to express their affection for the people (and furry friends!) that matter most to them.

Here are some more fun facts about consumer behavior in February:โ€ฆ 

February Fun Facts

  • Men spend more on Valentineโ€™s Day gifts – roughly twice as much as women do! Tailor your marketing messages accordingly and donโ€™t sleep on offering gift recommendations.
  • The โ€œwinter bluesโ€ are in full swing – during the colder months, consumers often engage in “winter blues” shopping to lift their spirits. 
  • Gift purchases surge – February is synonymous with Valentine’s Day, and U.S. consumers alone spend an estimated $25.9 Billion on gift purchases.
  • People donโ€™t just buy gifts for their love interests – They also give Valentineโ€™s Day gifts to their parents, children, and even pets! 
  • Engagement levels on email and social media are still going strong – as people remain hunkered down indoors, spending lots of time online.  

Marketing in February

Themes: Love, Connection, and Appreciation

Emphasize the power of love, connection, gratitude, and shared experiences. Share social media posts centered on love and appreciation. Showcase products or services that foster relationships, express gratitude, or create lasting memories. 

February Marketing Challenge: 

Add a new content format to your social media strategy. Experiment with different social media content formats to keep your content fresh and expand your reach. If you primarily share Instagram posts, step outside of your comfort zone and start incorporating Instagram Stories or Instagram Reels into your routine. 

Recommended Tools & Tutorials: 

  • Canva is not only an awesome tool for creating graphics, you can use it to create just about any social media format around including stories, short-form videos, animated .gifs and more with minimal learning curve and design skills needed. 
  • Learn How to turn Instagram Captions into Short-Form Videos 

February 2025 Social Media Holidays & Post Ideas

โœŠ Black History Month (February)
Celebrate and honor the contributions of Black people throughout history by sharing stories, achievements, and quotes.

๐Ÿฟ๏ธ Groundhog Day (February 2)
Playfully predict your business forecast for the upcoming weeks, just like the groundhog predicts the weather.

๐Ÿˆ Super Bowl (February 9)
Share a post related to the event, whether it’s about team predictions, favorite snacks, favorite SuperBowl commercials or ideas for things to do for people who donโ€™t watch.

๐Ÿ› ๏ธ Inventors Day (February 11)
Highlight famous inventors or share interesting facts about inventions you appreciate most.

โค๏ธ Valentine’s Day (February 14)
Show your audience some love! Express gratitude for their support, host a special giveaway, or offer a gift with purchase exclusively for your followers and subscribers.

๐Ÿ‰ Chinese New Year (February 17)
Ring in the Chinese New Year by sharing well-wishes and info about the Year of the Dragon.

๐ŸŽญ

๐Ÿค Random Acts of Kindness Day (February 17)
Share ideas for random acts of kindness and encourage your audience to participate.

๐Ÿ‡บ๐Ÿ‡ธ Presidents Day (February 17)
Share a quote from a president you admire or ask your audience about their favorite president.

๐Ÿพ Love Your Pet Day (February 20)
Share an adorable or funny picture of your pet and ask your followers to tell you about their pets in comments.

February Hashtags 

#ChineseNewYear, #YearOfTheDragon, #ValentinesDay, #LoveIsLove, #CoupleGoals, #DateNight #loveyourself. #GroundhogDay, #SBLVII, #InventorsDay, #RandomActsOfKindnessDay, #PresidentsDay, #LoveYourPetDay

February Email Promotions

February is a great time to share gift ideas and show your subscribers some love with special deals, discounts, and bundles! 

From the Seasonal Sales Promo Builder

February Email Subject Lines

  • ๐Ÿ’˜ Love is in the Air! Valentineโ€™s Day Deals Inside
  • ๐Ÿ’– Sweetheart Savings: Unlock Valentine’s Day Discounts!
  • โ„๏ธ Frosty February: Cool Deals Just for You!
  • ๐Ÿน  Cupid’s Countdown: Gift Ideas for Your Loved Ones
  • ๐Ÿ‡บ๐Ÿ‡ธ Historic Savings Inside: President’s Day Deals You Can’t Resist!

March: Spring Fever ๐ŸŒท๐ŸŒง๏ธ

In March, people are buying: Apparel, home dรฉcor, and vacation bookings
Reasons:  Spring break and tax season

This month is all about celebrating the beginning of spring, renewal, and fresh beginnings. Consumers are eager to declutter their homes and get back outdoors, making this a great time to promote products and services that help people get organized and get back outside. 

Here are some more fun facts about consumer behavior in Marchโ€ฆ 

March Fun Facts

  • People experience a surge in energy and mood As the winter weather subsides, the days grow longer, and the first signs of spring appear, people often feel a boost in their mood! 
  • Time for a change Studies have shown that people are more prone to making impulsive buying decisions during the onset of spring because theyโ€™re ready to switch things up.
  • A focus on lifestyle upgrades – With the arrival of spring, people focus on purchases related to home decor, gardening supplies, fitness equipment, and outdoor activities.
  • Renewed commitments – March often sparks a renewed commitment to health and wellness and investment in related products and services.
  • Adventure planning As the weather becomes more inviting, people start planning and booking vacations and outdoor adventures. 
  • Spring cleaning – As the winter months come to an end people instinctively focus on deep cleaning and decluttering.

Marketing in May

Themes: Growth, Renewal, and Spring Awakening

Tap into the cheery energy of spring! Share inspiring tips for getting organized, your favorite vacation destinations, and outdoor spring activities. Showcase products or services that help consumers organize their homes, refresh their wardrobes, and boost their mood. 

Marketing Challenge for March

March is a great time for a digital declutter. Organize and streamline your marketing processes,  update outdated content, dig into your analytics to evaluate whatโ€™s working, or create a Repurposing Bank for your content.  

Recommended Tools & Tutorials

  • Click the graphic below to download our FREE Notion Blog Post Optimizer template 
  • Watch Sandraโ€™s Tutorial on how to create a Content Repurposing Bank

โ€œThe

March 2025 Social Media Holidays & Post Ideas

๐Ÿ™Œ National Employee Appreciation Day (March 1)
Share a post expressing your gratitude for your teamโ€™s contributions.

๐Ÿšซ๐Ÿ“ฑ National Day of Unplugging (March 1)
Share tips for a digital detox, and ask followers to share what they enjoy doing when they unplug.

๐Ÿ“ฃ๐Ÿ‘ฅ National Be Heard Day (March 7)
Shout out a small business you think deserves more visibility and recognition and encourage your followers to shout out their favorite small business too.

๐Ÿ‘ฉโ€๐Ÿฆฐ๐Ÿ’ช International Women’s Day (March 8)
Share an inspiring story or quotes from your favorite influential woman.

๐Ÿ˜ด๐Ÿ’ค World Sleep Day (March 15)
Share the importance of getting sleep and your favorite tips. Give your audience permission to make sleep a priority!

๐Ÿ€ St. Patrick’s Day (March 17)
Share a selfie of you wearing something green or ask ChatGPT to generate a list of St. Patrickโ€™s Day quotes and share your favorite.

๐Ÿ˜… Awkward Moments Day (March 18)
Share a lighthearted post or story related to your most awkward/funny/embarrassing moment youโ€™ve had in your business.

๐ŸŒธ First Day of Spring (March 20)
Share a vibrant photo of blooming flowers and celebrate the arrival of spring!

๐Ÿ˜Š International Day of Happiness (March 20)
Share a photo of a moment that brought you joy and happiness and the story behind the picture.

๐Ÿ˜‚ National Let’s Laugh Day (March 19)
Post a funny meme, joke, or a humorous anecdote.

March Hashtags

#EmployeeAppreciationDay, #NationalDayofUnplugging, #NationalBeHeardDay, #InternationalWomensDay, #WorldSleepDay, #StPatricksDay, #AwkwardMomentsDay, #FirstDayofSpring, #InternationalDayofHappiness, #NationalLetsLaughDay

March Email Promotions

March is an awesome time to celebrate the longer days and renewed energy your subscribers are feeling with mood-boosting special offers!

From the Seasonal Sales Promo Builder

March Email Subject Lines

  • ๐ŸŒท Spring into Savings: Exclusive March Deals are Here!
  • โ˜˜๏ธ Luck oโ€™ the Savings: St. Patrick’s Day Deals Inside! 
  • ๐Ÿ•ฐ๏ธ Time to Spring Forward: Daylight Savings Deals For You
  • ๐ŸŒบ March into Savings with Fresh Deals!
  • ๐ŸŒˆ Spring Fling: Shop Now and Get Up To 50% Off!

April: Spring Forward ๐ŸŒผโ˜”

In April, people are buying: Easter gifts, gardening, and outdoor activities.
Reasons:  Warmer weather and holiday weekends

This month is all about shedding the chill of winter and enjoying the longer days of spring. Consumers are eager to shed their heavy coats and boots and step into the fresh air, making this a great time to promote products and services that help people get out and enjoy the outdoors. 

Here are some fun facts about consumer behavior in Aprilโ€ฆ 

April Fun Facts

  • Consumers spend nearly $6B  dollars on St. Patrickโ€™s Day
  • Easter is the 7th biggest spending holiday with Americans spending $24 Billion
  • Earth Day brings a focus on sustainability, and businesses aligned with eco-friendly practices can capitalize on this trend.
  • Home improvement and gardening interest peaks in April.
  • Springtime wardrobe renewal & prom season: Website traffic for dresses is 16% higher in April than in summer months! 
  • Tax prep, college prep: Related products and services enjoy peak interest in April.  

Marketing in April

Themes: Rejuvenation, Sustainability, and Earth Day

In honor of Earth Month, emphasize the importance of sustainability and environmental responsibility. Share educational content about sustainable living and encourage consumers to make conscious choices.Showcase products made from recycled materials, promote eco-friendly practices, and support organizations dedicated to environmental protection.

April Marketing Challenge: 

Generate Leads and Accelerate Growth โ€“ Start turning your social media into a lead generation machine. Create a lead magnet you can link to in your bio and reference it in your posts. This could be a checklist, a worksheet, a free training or course, or a how-to guide. 

Recommended Tools & Tutorials: 

April 2025 Social Media Holidays & Post Ideas

๐Ÿคช April Foolโ€™s Day (April 1)
Share a playful prank your audience can pull on their friends, family, or coworkers today (keeping it light and harmless).

๐ŸŽ‰ International Fun at Work Day (April 1)
Share a post about the most fun aspect of your work or a team bonding tradition.

๐Ÿ‘ซ National Siblings Day (April 10)
Share a heartwarming post featuring your siblings or a team member whoโ€™s like family.

๐Ÿพ National Pet Day (April 11)
Share photos or videos of your pets, itโ€™s always a crowd-pleaser!

๐ŸŒ™ National Wear Your Pajamas to Work Day (April 16)
Share a photo of you or your team working in pajamas.

๐Ÿ” Get to Know Your Customers Day (April 18)
Engage with your audience by asking fun and insightful questions. Create polls, quizzes, or interactive content to get to know your customers better.

๐Ÿ–๏ธ National High Five Day (April 18)
Share a post shouting out a customer or colleague who has achieved a milestone or reached a big goal.

๐Ÿฐ Easter Sunday (April 20)
Share your favorite Easter traditions with your audience.

๐ŸŒ Earth Day (April 22)
Share tips for sustainable living, eco-friendly practices, or highlight your businessโ€™s commitment to environmental responsibility.

๐Ÿฆธ National Superhero Day (April 28)
Celebrate everyday heroes! Spotlight individuals in your community or team who demonstrate acts of kindness, courage, or generosity.

๐Ÿ”„ Pay it Forward Day (April 28)
Share ideas about simple acts of kindness your audience can do to celebrate the sentiment of the holiday.

April Hashtags

#Easter, #SpringBreak, #Celebrate, #Family #springintoaction, #easterweekend, #outdooradventures, and #homeimprovement. #AprilFools, #InternationalFunatWorkDay, #NationalSiblingsDay, #NationalPetDay, #WearYourPajamasToWorkDay,  #GetToKnowYourCustomersDay, #HighFiveDay, #EarthDay, #SuperheroDay, #PayItForwardDay

April Email Promotions

April is a great month to share email promotions centered around new beginnings and eco-friendly offerings with your subscribers. 

From the Seasonal Sales Promo Builder

April Email Subject Lines

  • โ˜” April Showers of Savings: Special Deals Inside!
  • ๐ŸŒผ April Awakening: Uncover Exclusive Spring Deals!
  • ๐ŸŒท Big Savings are in Bloom: April Deals Just for You!
  • โ™ป๏ธ Unearth Eco-Fabulous Deals Today
  • ๐ŸŒ Celebrating Earth Day with Eco-Friendly Savings For You!

May: Cultivate Community and Celebrate Togetherness ๐ŸŒธ๐ŸŒž

In May, people are buying: Flowers and other Motherโ€™s Day gifts, graduation gifts, home improvement
Reasons:  Motherโ€™s day, Memorial Day sales and graduation celebrations

This month is all about transitioning into summer, a time for relaxation, outdoor activities, and longer days. Consumers are eager to embrace the warmer weather and make plans for the upcoming season, making this a great time to promote products and services that help them get into the summer spirit.

Here are some more fun facts about consumer behavior in Mayโ€ฆ 

May Fun Facts

  • A popular trend for Motherโ€™s Day gifts is a focus on personalized experiences such as spa treatments, weekend getaways, concert tickets and gifts that extend beyond Motherโ€™s day like subscription services. 
  • May is โ€œgraduation monthโ€ โ€“ Popular purchases include electronics, gift cards, and items related to travel or the next phase of life.
  • Memorial Day is a significant shopping weekend, and consumers take advantage of discounts on various products, including appliances, furniture, and electronics.

Marketing in May

Themes: Connectedness and Community

As the weather warms, people emerge from their winter hibernation with a desire to connect with others. Share stories of community impact and encourage acts of kindness and compassion. Host virtual or in-person events or offer discounts or promotions that support community initiatives. 

May Marketing Challenge

Build authority with your content โ€“ Long form content (such as a blog post) is the best way to build trust and credibility with your audience and to drive traffic back to your website.  Aim to write at least one super valuable blog post this month and promote it on social media. 

Recommended Tools & Tutorials: 

May 2025 Social Media Holidays & Post Ideas

๐ŸŒธ May Day (May 1)
Share traditions, spring-themed content, or ask your audience about their favorite May Day activities.

๐Ÿšดโ€โ™‚๏ธ National Bike to Work Day (May 17)
Share a post about biking to work or the benefits of cycling.

๐ŸŒŒ Star Wars Day (May 4)
Share Star Wars-themed content, quizzes, or poll your audience to find out their favorite Star Wars character.

๐ŸŽ‰ Cinco De Mayo (May 5)
Share content related to Cinco De Mayo such as recipes and cultural insights.

๐Ÿ“œ National Limerick Day (May 12)
Share a lighthearted limerick related to your business or industry. (ChatGPT can help!)

๐Ÿ‘ฉโ€๐Ÿ‘งโ€๐Ÿ‘ฆ Motherโ€™s Day (May 11)
Share heartwarming stories, quotes, or a special promotion for Motherโ€™s Day.

๐Ÿ‘จโ€๐Ÿ‘ฉโ€๐Ÿ‘งโ€๐Ÿ‘ฆ International Day of Families (May 15)
Share a story about a treasured family tradition.

๐Ÿ’ฐ National Be a Millionaire Day (May 20)
Share a post about aspiration or success stories related to your business.

๐Ÿ‡บ๐Ÿ‡ธ Memorial Day (May 27)
Share a respectful Memorial Day post, honoring those who have served. Consider sharing patriotic content, quotes, or participating in community initiatives.

๐Ÿ˜Š National Smile Day (May 31)
Share a cheerful post, a funny meme, or encourage your audience to share what makes them smile.

May Hashtags

#MayDay #BiketoWorkDay2025 #StarWarsDay #Maythe4thBeWithYou #CincoDeMayo #LimerickDay #NursesDay #MothersDay #FamilyDay #MillionaireDay #MemorialDayย  #NationalSmileDay

May Email Promotions

May is a great month to share gift recommendations and discounts over Memorial Day weekend for your subscribers.

From the Seasonal Sales Promo Builder

May Email Subject Lines

  • ๐ŸŒธ Motherโ€™s Day Magic: Pamper Mom with These Exclusive Deals
    ๐ŸŽ  Momโ€™s Special Day: Gift Ideas & Discounts Inside
  • ๐Ÿ‡บ๐Ÿ‡ธ Memorial Day Salute: Honoring Heroes with Exclusive Offers
    ๐Ÿ‡บ๐Ÿ‡ธ Salute and Save: Memorial Day Deals Inside!
  • ๐Ÿงน Dust Off the Deals: Spring Cleaning Specials Just for You!

June: Summer is here! ๐Ÿ–๏ธ๐ŸŒŠ

In June, people are buying: Apparel, travel, entertainment, and home improvement
Reasons: Summer vacation, wedding season, Pride month

This month is all about summertime fun and outdoor adventures. Consumers are eager to soak up the sun and enjoy the warm weather, making this a great time to promote products and services that help them enjoy summer to the fullest. 

Here are some more fun facts about consumer behavior in Juneโ€ฆ 

June Fun Facts

  • 36% of Americans plan to take a trip to a beach or outdoor destination in June.
  • 63% of LGBTQ+ consumers are more likely to purchase from brands that support LGBTQ+ causes.
  • 72% of LGBTQ+ consumers are willing to pay more for products and services from brands that align with their values.
  • LGBTQ+ consumers are more likely to engage with brands on social media during Pride Month.

Marketing in June

Themes: Adventure, Fun, and Summer Vibes

Highlight products or services that cater to outdoor activities, travel experiences, and support for the LGBT+ community. Share inspiring content about travel destinations, adventure activities, or personal development. Offer discounts or promotions related to summer fun.

June Marketing Challenge

Focus on driving traffic to your website. Direct visitors from social media platforms to your website to explore your offerings and learn more about your brand. Promote your blog posts on social media to generate organic traffic. Include links to your website in your bio, captions, and stories. Run social media contests or giveaways with website-specific entries to encourage website visits.

Recommended Tools & Tutorials: 

  • Metricool Autolists (affiliate link) is a feature that allows you to โ€œset it and forget itโ€ when promoting your blog posts on Facebook and Twitter. Metricool will recycle and reshare your links on a schedule you control so you donโ€™t seem โ€œspammyโ€ but youโ€™re ensuring people who miss your links the first time will see them the next time theyโ€™re (automatically) shared. 
  • Download our FREE Boost Blog Traffic Guide

June 2025 Social Media Holidays & Post Ideas

๐Ÿณ๏ธโ€๐ŸŒˆ LGBTQ Pride Month
Share posts throughout the month recognizing Pride Month. Highlight LGBTQ+ voices, stories, or organizations. Show support without hashtags.

๐ŸŒˆ Say Something Nice Day (June 1)
Encourage your audience to share something nice about each other, your brand, or the community.

๐Ÿ‘‹ Leave The Office Early Day (June 2)
Share a post promoting the importance of leaving the office early for self-care and share your plans for enjoying the extra time.

๐Ÿ‘ซ Best Friends Day (June 8)
Share a post featuring your best friends or team members who are like family.

๐Ÿ‘จโ€๐Ÿ‘งโ€๐Ÿ‘ฆ Fatherโ€™s Day (June 15)
Share heartwarming stories, quotes, or special promotions for Fatherโ€™s Day.

โ˜€๏ธ First Day of Summer (June 20)
Share content related to the season, such as summer-themed products, activities, or tips.

๐Ÿพ Take Your Dog to Work Day (June 21)
Share a post about bringing dogs to work or showcase your office pets.

๐Ÿ“ท National Selfie Day (June 21)
Encourage your audience to share selfies related to your brand or a fun theme. Host a selfie contest or showcase team selfies.

๐Ÿข Micro-, Small-, & Medium-Sized Enterprises Day (June 27)
Share posts highlighting the impact of small and medium-sized enterprises. Encourage your audience to shop local and share their favorite small businesses.

๐Ÿ“ฑ Social Media Day (June 30)
Share a post about the importance of social media for your business. Encourage your audience to connect on various platforms and share their favorite social media tips.

June Hashtags

#PrideMonth, #SaySomethingNice, #LeaveTheOfficeEarlyDay, #BestFriendsDay, #FathersDay, #SummerSolstice, #FirstDayofSummer, #TakeYourDogtoWorkDay, #NationalSelfieDay, #MSMEDay, #SocialMediaDay

June Email Promotions

June is a great month for running promotions related to Fatherโ€™s Day, hot summer deals and earlybird 4th-of-July sales for your subscribers.  

From the Seasonal Sales Promo Builder

June Email Subject Lines

  • ๐Ÿ‘” Dapper Dad Deals: Celebrate Fatherโ€™s Day with Exclusive Savings
  • ๐ŸŽ‰ Cheers to Dad: Fatherโ€™s Day Toasts with Exclusive Discounts
  • โ˜€๏ธ Summer Unleashed: Dive into June with Sizzling Savings
  • ๐ŸŒด Sun-Kissed Savings: Juneโ€™s Hottest Summer Deals Inside
  • ๐ŸŒŠ Wave Hello to Summer: Exclusive Deals for You!

July: Midsummer Momentum ๐ŸŒž๐ŸŒด

In July, people are buying: Travel, dining out, and entertainment
Reasons: Peak summer travel season and holiday weekends

This month is all about celebrating outdoor festivities. Consumers are eager to gather with friends and family for barbecues, fireworks displays, and backyard parties, making this a great time to promote products and services that help them host memorable celebrations and enjoy the long daylight hours and warm weather.

Here are some more fun facts about consumer behavior in Julyโ€ฆ 

July Fun Facts

  • Consumers spend $4.4 billion on ice cream in July 
  • The warm and sunny weather means increased spending on leisure goods and services like barbecue grills, pool accessories, travel packages, and outdoor apparel.
  • Consumers are more likely to indulge in luxury purchases in July
  • July is a time for people to focus on relaxation and self-care, making it a great time to promote spa treatments, wellness products, or stress-reducing activities.

Marketing in July

Themes: Independence, Patriotism, and Summer Bliss

Promote products or services that enhance leisure activities, creative pursuits, and personal enjoyment. Share engaging content related to hobbies, entertainment, or creative expression. 

July Marketing Challenge

Engage your email subscribers โ€“ Donโ€™t leave your email subscribers hanging! Start sending out weekly emails to keep your brand top-of-mind and to nurture your audience. Invite your subscribers to read your blog posts, offer them some exclusive tips and insights around the topics theyโ€™re interested in, and ask them engaging questions to find out what they need help with.  

Recommended Tools & Tutorials: 

  • Activate Your List is a system of broadcast emails to connect and engage with your audience. Adapt the templates for your niche and never run out of things to say to your subscribers! 

July 2025 Social Media Holidays & Post Ideas

๐Ÿฆ Ice Cream Month
Poll your audience to find out their favorite flavor of ice cream.

๐Ÿ˜‚ International Joke Day (July 1)
Share a joke related to your industry (use ChatGPT if you need help!).

๐Ÿ‡บ๐Ÿ‡ธ Independence Day (July 4)
Share a post featuring a patriotic quote or your favorite 4th of July traditions.

๐Ÿซ World Chocolate Day (July 7)
Share posts dedicated to the love of chocolate.

๐ŸŽ Give Something Away Day (July 15)
Host a giveaway or share posts about giving back to your community.

๐Ÿ˜„ World Emoji Day (July 17)
Poll your audience to find out which emojis reflect their current mood.

๐ŸŒ Nelson Mandela International Day (July 18)
Share posts reflecting on Nelson Mandelaโ€™s legacy or sharing a quote that aligns with your brandโ€™s values.

๐Ÿค Get to Know Your Customers Day (July 18)
Poll your audience to find out what they need help with most as it relates to your niche.

๐Ÿคฃ Tell an Old Joke Day (July 24)
Share an old joke or create a post inviting your audience to share their favorite classic jokes. Use ChatGPT to generate ideas!

๐Ÿ‘ซ International Friendship Day (July 30)
Share a post honoring friendships and tag your friends.

July Hashtags

#icecream, #jokeday, #4thofJuly, #IndependenceDay, #WorldChocolateDay, #GiveSomethingAwayDay, #MandelaDay, #GetToKnowYourCustomersDay, #TellAnOldJokeDay, #InternationalFriendshipDay

July Email Promotions

July is a great month to celebrate summer with special offers for Independence Day or you can โ€œcreate your own holidayโ€ and run a flash sale that helps your subscribers take action on something theyโ€™ve been procrastinating on because of the warm weather. ๐Ÿ˜‰ 

From the Seasonal Sales Promo Builder

July Email Subject Lines

  • ๐ŸŒž Open Up for Sizzling Summer Savings!
  • ๐Ÿ–๏ธ Heat Up Your July with Hot Discounts
  • ๐Ÿ‡บ๐Ÿ‡ธ Independence Day Blowout: Dive into Summer Savings!
  • ๐Ÿ”ดโšช๐Ÿ”ต Red, White, Blue and Discounts Too!
  • ๐ŸŒก๏ธ Beat the Heat with Cool July Deals – Shop Now!

August: Relax & Revitalize ๐Ÿ‰๐Ÿฆ

In August, people are buying: Apparel, dining out, and home entertainment
Reasons: Back-to-school shopping and summer celebrations

This month is all about winding down from the summer rush and preparing for the return of fall. Consumers are eager to catch up on rest and relaxation, making this a great time to promote products and services that help them unwind, recharge, and then gear up for the change of season. 

August Fun Facts

  • August is one of the most popular months for online shopping. This is likely due to the fact that many people have more leisure time in August and are looking for ways to entertain themselves and their families. 
  • Consumers are more likely to make impulse purchases in August, as they are feeling more relaxed and carefree. 
  • August is also a popular month for home improvement projects, as people are looking to make their homes feel more comfortable and inviting after a long summer. 

Marketing in August

Themes: Relaxation, Back to School, and End-of-Summer

Emphasize the start of a new school year, personal growth goals, and learning opportunities. Share content that inspires creativity, academic success, and personal development. Offer discounts or promotions on back-to-school essentials.

August Marketing Challenge

Review key sales and marketing targets you set in January and set your goals for the fall โ€“ time to make your plans to end the year strong! What do you need to learn, do, or create to hit your goals? Take advantage of the easy-breezy month of August to level up your skills and prepare for the change of seasonโ€ฆ itโ€™ll be here before you know it! 

August 2025 Social Media Holidays & Post Ideas

๐ŸŽ’ Back to School Month (August)
Create engaging content, such as back-to-school tips or checklists, and share a post featuring relevant products or services for the upcoming school year.

๐ŸŒ World Wide Web Day (August 1)
Share a post about the significance of the World Wide Web, its impact on your life/business, or highlight your favorite internet achievements.

๐Ÿ˜บ International Cat Day (August 8)
Share a post featuring your office or team cats or cute cat content.

๐Ÿ“š Book Loverโ€™s Day (August 9)
Share a post about your favorite books or your best reading recommendations in different genres.

๐Ÿ˜ด National Lazy Day (August 10)
Share posts promoting self-care, relaxation tips, or humorous content related to taking it easy.

๐Ÿง˜ National Relaxation Day (August 15)
Share a post featuring calming content, relaxation techniques, or special promotions for relaxation-related products or services.

๐Ÿ˜„ National Tell a Joke Day (August 16)
Create a humorous post, share a joke related to your industry, or host a joke contest.

๐Ÿ“ธ World Photography Day (August 19)
Share visually appealing content, highlight photography tips, or showcase your teamโ€™s photography skills.

๐Ÿพ National Dog Day (August 26)
Share a post featuring your office or team dogs, dog-related products, or heartwarming dog stories.

โ™€๏ธ Womenโ€™s Equality Day (August 26)
Share a post celebrating womenโ€™s achievements, quotes, or discussions on gender equality.

August Hashtags

#BacktoSchool, #WorldWideWebDay, #InternationalCatDay, #NationalBookLoversDay, #LazyDay, #NationalRelaxationDay, #NationalTellAJokeDay, #WorldPhotoDay, #NationalDogDay, #WomensEqualityDay

August Email Promotions

August is a great month to promote exclusive summer offers to help your subscribers gear up for the change of season and get back to school and business-as-usual. 

From the Seasonal Sales Promo Builder

August Email Subject Lines

  • ๐ŸŒ… End-of-Summer Deals Are Here!
  • ๐ŸŽ’ Back-to-School Bonanza: August Essentials On Sale Now!
  • ๐ŸŒž Last Call for Summer Fun: Dive into August Savings!
  • ๐Ÿ‘‹ Wave Goodbye to Summer with August Exclusive Deals
  • ๐Ÿ›๏ธ Shop & Save: August End-of-Summer Retail Therapy

September: Back to School & Business โœ๏ธ๐Ÿ“š

In September, people are buying: Back-to-school supplies, apparel, electronics, and of course, pumpkin spice lattes ๐ŸŽƒ
Reasons: Labor Day sales and preparations for fall

This month is all about bidding farewell to summer and embracing the crispness of autumn. Consumers are eager to prepare for the upcoming holiday season and indulge in cozy comfort, making this a great time to promote products and services that help them transition into the fall season.

Here are some more fun facts about consumer behavior in Septemberโ€ฆ 

September Fun Facts

  • Labor Day rivals the 4th of July and Memorial Day in barbecue-related purchases. 
  • 25% of people plan to get out of town to enjoy the last long weekend of summer. 
  • Many businesses launch new products in September, capitalizing on the start of the new school year and the return to routines.
  • September is a popular month for community events and fundraisers, itโ€™s the second-highest fundraising month, surpassed only by December. 

Marketing in September

Themes: Transition, Preparation, and Autumn Beginnings

Encourage productivity, goal setting, and personal achievement. Share content that provides tips, strategies, and success stories related to work, personal goals, or hobbies. Host webinars or workshops on productivity and personal development.

September Marketing Challenge

4th Quarter is coming up fast and there is no time like the present to start planning your promotional campaigns to end the year strong. 

Recommended Tools & Tutorials:

September 2025 Social Media Holidays & Post Ideas

๐Ÿ› ๏ธ Labor Day (September 2)
Share a post honoring your teamโ€™s dedication.

๐Ÿ“š Read a Book Day (September 6)
Share a post featuring your favorite books, reading nooks, or literary recommendations.

๐Ÿ‘ต๐Ÿ‘ด Grandparents Day (September 8)
Share a post featuring stories or photos of grandparents, promote intergenerational activities, or offer special deals for grandparents.

๐Ÿ‡บ๐Ÿ‡ธ National Day of Service and Remembrance (September 11)
Share a post commemorating the events of September 11, promote acts of service, or highlight charitable initiatives.

๐Ÿค National Day of Encouragement (September 12)
Share a post with words of encouragement, motivational quotes, or stories of resilience.

โ˜ฎ๏ธ International Day of Peace (September 21)
Share a peace-themed inspirational quote.

๐Ÿ‚ First Day of Fall (September 22)
Share a post featuring fall-themed products, dรฉcor, or activities.

โค๏ธ World Heart Day (September 29)
Share a post promoting health tips, exercises, or heart-healthy recipes.

๐ŸŽ™๏ธ International Podcast Day (September 30)
Share a post highlighting your favorite podcasts or encourage your audience to share their go-to podcasts.

September Hashtags

#LaborDay, #ReadABookDay, #NationalGrandparentsDay,, #NeverForget911, #DayofEncouragement2025, #PeaceDay, FirstDayofFall, #WorldHeartDay, InternationalPodcastDayย 

September Email Promotions

September is a great month to help your subscribers get back into routine with special deals and discounts for the back-to-school and back-to-business season. 

From the Seasonal Sales Promo Builder

September Email Subject Lines

  • ๐Ÿ‚ Fall Essentials: Discover Smart Savings this Week Only! 
  • ๐Ÿ Autumn Arrival: Welcoming Fall with Exclusive Deals!
  • ๐Ÿ“š Smart Starts: Back-to-School Deals for All Ages
  • ๐ŸŒ† Launch into Fall: Back-to-Business Flash Sale!
  • ๐ŸŒป Fall in Style with Autumn Discounts!

October:  Cozy Vibes and Fall Feels ๐ŸŽƒ๐Ÿ‚

In October, people are buying: Halloween costumes, apparel, and home dรฉcor
Reasons: Halloween festivities and fall break

This month is all about celebrating the changing seasons and indulging in fall festivities. Consumers are eager to deck their halls with autumnal dรฉcor, gather with friends for pumpkin carving and bonfires, and enjoy the delicious flavors of the season.

Here are some more fun facts about consumer behavior in Octoberโ€ฆ 

October Fun Facts

  • Americans consume an average of 1.4 billion quarts of popcorn during the month of October, primarily due to the popularity of Halloween movie marathons and parties.
  • The Halloween candy industry generates over $2.5 billion in sales annually.
  • Americans consume an estimated 50 million pumpkin pies during the month of October
  • Businesses invest the most in continuing education in the month of October

Marketing in OCtober

Themes: Cozy Comfort, Fall Feels, and Halloween Excitement

As the fall season arrives, foster creativity, storytelling, and imagination. Share engaging content related to holidays, traditions, or creative activities. Organize costume contests or giveaways on social media. Showcase products that encourage imaginative play, storytelling, or spooky adventures. 

October Marketing Challenge

Are you ready? Itโ€™s time to prepare for your upcoming email promotions for Black Friday, Cyber Monday, and Giving Tuesday. Create your checklist and break down your to-do list into weekly milestones. Stay consistent on social media and engaged with your email list to keep building trust and connection with your audience. 

October 2025 Social Media Holidays & Post Ideas

๐ŸŽ—๏ธ Breast Cancer Awareness Month (October)
Share a post celebrating strength, feature inspiring stories of survivors, or host a pink-themed giveaway to spread awareness.

โ˜• International Coffee Day (October 1)
Share a post celebrating the love of coffee, feature your favorite brews, or host a coffee-themed giveaway.

๐Ÿ˜Š World Smile Day (October 3)
Share a post with uplifting content, funny memes, or stories that bring a smile.

๐ŸŒฎ National Taco Day (October 4)
Share a post showcasing your favorite taco recipes or host a poll for which restaurants make the best tacos in your area.

๐ŸŒ Do Something Nice Day (October 5)
Share a post highlighting acts of kindness, share your companyโ€™s charitable initiatives, or encourage followers to do something nice for someone else.

๐Ÿง  World Mental Health Day (October 10)
Share a post promoting mental health awareness, resources, or self-care tips.

๐Ÿงฉ National Train Your Brain Day (October 13)
Share a post with brain teasers, puzzles, or interesting facts.

๐ŸŒŽ Columbus Day (October 13)
Share a post featuring your most recent โ€œdiscoveriesโ€ โ€“ favorite podcasts, YouTube channels, tools, or creators to follow.

๐Ÿฐ National Dessert Day (October 14)
Share a post showcasing your favorite dessert or recipe.

๐Ÿฒ World Food Day (October 16)
Share a post featuring your favorite dishes or recipes from around the world.

๐Ÿ‘” National Bosses Day (October 16)
Share a post expressing gratitude for your boss or leadership team, highlight their achievements, or share inspiring leadership quotes.

โœ… Checklist Day (October 30)
Share a post with a helpful checklist related to your niche.

๐ŸŽƒ Halloween (October 31)
Share a post featuring your Halloween-themed products, host a costume contest, or share behind-the-scenes looks at your festive decorations.

October Hashtags

#PinkOctober, #BreastCancerAwareness, #CoffeeDay, #InternationalCoffeeDay#NationalTacoDay, #WorldSmileDay, #DoSomethingNiceDay, #WorldMentalHealthDay, #ColumbusDay, #DessertDay, #WorldFoodDay, #BossesDay #NationalBossDay, #ChecklistDay


October Email Promotions

October is a great month for promoting spooky savings and โ€œjust becauseโ€ deals to celebrate cozy fall vibes. 

From the Seasonal Sales Promo Builder

October Email Subject Lines

  • ๐ŸŽƒ October Delights: Fall into Savings This Week Only! 
  • ๐Ÿ‚ Cozy Up to Savings: Octoberโ€™s Best Deals Inside
  • ๐ŸŒ™ Spooky Good Deals: October Savings Are Here!
  • ๐Ÿ•ธ๏ธ Trick or Treat Yourself: October Deals Inside
  • ๐Ÿญ Sweet October: Treat Yourself to Irresistible Deals!

November: Practice Gratitude ๐Ÿฆƒ๐Ÿ

In November, people are buying: Thanksgiving groceries, entertainment, apparel, and holiday gifts
Reasons: Thanksgiving and Black Friday sales

This month is all about celebrating the harvest season and preparing for the upcoming holidays. Consumers are eager to stock up on seasonal produce, indulge in comforting meals, and prepare for the festivities that lie ahead. 

Here are some more fun facts about consumer behavior in Novemberโ€ฆ 

November Fun Facts

  • Online shopping generates nearly 20% of all retail sales in November 
  • Black Friday is the biggest shopping day of the year, with an estimated $9.7 billion in sales in 2022.
  • Cyber Monday follows closely behind, with an estimated $10.7 billion in sales in 2022.
  • November is the second-highest month for charity donations, due to Thanksgiving and the holiday spirit.
  • Americans donate an average of $263 to charity in November.
  • Food banks, homeless shelters, and childrenโ€™s charities are the recipients of the most donations in November.

Marketing in November

Themes: Gratitude, Thanksgiving, and Early Holiday Cheer

Emphasize the spirit of gratitude, generosity, and community during the holidays. Share content that celebrates traditions, family togetherness, and charitable initiatives. Offer discounts or promotions related to holiday gifting or giving.

November Marketing Challenge:

This month is all about executing your seasonal sales so stay focused on hitting your deadlines and sales targets โ€“ this is make-it-or-break it time for many small businesses! 

November 2025 Social Media Holidays & Post Ideas

๐Ÿ“š National Authors Day (November 1)
Share a post featuring your favorite authors and recommend books to your audience.

๐Ÿ•ฐ๏ธ Daylight Savings Time Ends (November 2)
Share a post with tips on how to make the most of the time change, promote cozy products, or host a โ€œfallbackโ€ giveaway.

๐Ÿ‡บ๐Ÿ‡ธ Veteranโ€™s Day (November 11)
Share a post expressing gratitude for veterans or offer special discounts for veterans.

๐ŸŒ World Kindness Day (November 13)
Share a post with acts of kindness, encourage followers to perform random acts of kindness, or share stories of kindness within your community.

๐Ÿ‘ฉโ€๐Ÿ’ผ National Entrepreneurs Day (November 19)
Share a post highlighting your entrepreneurial journey, offer business tips, or showcase local entrepreneurs.

๐Ÿฆƒ Thanksgiving Day (November 27)
Share a post expressing gratitude, share Thanksgiving recipes or traditions, or host a Thanksgiving-themed giveaway.

๐Ÿ›๏ธ Black Friday (November 29)
Share a post with Black Friday promotions, exclusive discounts, or limited-time offers.

๐Ÿ›’ Small Business Saturday (November 30)
Offer special Small Business Saturday discounts or encourage your audience to shop small and share their favorite local finds.

๐ŸŒ World Kindness Week (November 10-16)
Share posts throughout the week highlighting different acts of kindness, or host a kindness challenge for your followers.

๐ŸŒ Global Entrepreneurship Week (November 17-23)
Share posts featuring entrepreneurial success stories, offer business advice, or host a virtual networking event.

November Hashtags

#NationalAuthorsDay, #DaylightSavings, #VeteransDay, #WorldKindnessDay, #WKD, #EntrepreneursDay, #Thanksgiving, #GiveThanks, #BlackFriday, #ShopSmall, #SmallBusinessSaturday, #WorldKindnessWeek

November Email Promotions


November is the biggest month of the year for email promotions and seasonal sales. Customers are ready to hear about your Black Friday, Small Business Saturday, Cyber Monday, and Giving Tuesday deals. Good luck! ๐Ÿคž๐Ÿ’ธ

From the Seasonal Sales Promo Builder

November Email Subject Lines

  • ๐Ÿฆƒ Gobble Up HUGE Savings This Thanksgiving Weekend!
  • ๐Ÿ–ค Black Friday Discount Mania: Your VIP Pass Inside!
  • ๐Ÿ›๏ธ Shop Small, Save Big: Small Business Saturday Deals!
  • ๐ŸŒŸ Give Back, Get More: Exclusive Giving Tuesday Offer Today Only!
  • ๐ŸŒ Cyber Monday Spectacular: Dive into the Best Deals!

December: Festive Cheer, Holiday Celebrations, and Gift-Giving ๐ŸŽ„๐ŸŽ

In December, people are buying: Gifts, dining out, and holiday decorations
Reasons: Christmas, Hanukkah, and New Yearโ€™s Eve celebrations

December is a peak time for gift-giving. Leverage this by offering special promotions or limited-time bundles to boost your end-of-year sales. This month is all about embracing the joy of the holiday season and spreading festive cheer. Consumers are eager to gather with loved ones for gift-giving, festive parties, and holiday traditions.

December Fun Facts

  • December is the busiest month for retail sales, generating over $1.5 trillion in sales in 2022.
  • December is one of the highest volume months for B2B sales as companies are looking to close deals before the end of the year
  • December is the most popular month for charity giving
  • 64% of U.S. consumers say theyโ€™re likely to buy gift cards as holiday gifts 

Marketing in December

Themes: Festive Joy, Celebration, and Year-End Reflection

Capture the magic of the holiday season with festive content, gift guides, and promotions. Share stories of joy, generosity, and holiday traditions. Organize virtual holiday events, contests, or collaborations.

December Marketing Challenge:

Review 2024 โ€“ how did it go? Get organized for the new year and enjoy the holiday season. This is a great time to reflect on the year youโ€™ve had and start thinking about your goals for 2025.  

2025 December Social Media Holidays & Post Ideas

๐ŸŽ Cyber Monday (December 1)

Share posts with exclusive promotions, online discounts, or limited-time offers.

๐Ÿค Giving Tuesday (December 2)
Share posts supporting a charitable cause, host a donation drive, or pledge a percentage of your sales to a nonprofit.

๐Ÿช National Cookie Day (December 4)
Share posts showcasing your favorite cookie or cookie recipe.

๐Ÿ’Œ Christmas Card Day (December 9)
Share a post with your favorite Christmas card designs or DIY card-making tips.

๐Ÿšš Free Shipping Day (December 14)
Share a post promoting free shipping on orders or offer a special free shipping code.

๐Ÿช Bake Cookies Day (December 18)
Share a post with your favorite cookie recipes and baking tips.

๐ŸŽ Super Saturday (December 20)
Share a post with special Super Saturday discounts, promotions, or gift ideas.

โ„๏ธ First Day of Winter / Winter Solstice (December 21)
Celebrate the winter solstice by sharing your frosty photos and favorite winter traditions.

๐ŸŒŸ Christmas Eve (December 24)
Wish your followers a Merry Christmas or share your favorite Christmas Eve tradition.

๐ŸŽ„ Christmas Day (December 25)
Share heartfelt holiday wishes or showcase Christmas morning moments.

๐Ÿ•Ž Hanukkah Begins (December 25)
Share a post honoring the start of Hanukkah or feature Hanukkah traditions.

๐ŸŽ‰ New Yearโ€™s Eve (December 31)
Countdown to a new year! Share posts reflecting on the year or share your resolutions. Encourage your audience to share their hopes for the upcoming year.

December Hashtags

#CyberMonday #ExclusivePromotions #OnlineDiscounts #LimitedTimeOffers #GivingTuesday #CharitableCauseSupport #DonationDrive #NonprofitPledge #NationalCookieDay #Cookies #CookiesOfInstagram #CookieShowcase #ChristmasCardDay #CardMakingIdeas #ChristmasCardDesigns #DIYCardTips #FreeShippingDay #FreeShipping #ShippingPromo #SpecialCode #BakeCookiesDay #CookieRecipes #BakingTips #HomemadeCookies #SuperSaturday #SuperSaturdayDiscounts #Promotions #GiftIdeas #WinterSolstice #Winter #FirstDayofWinter #FrostyPhotos #ChristmasEve #Christmas #ChristmasTime #MerryChristmas #ChristmasTime #ChristmasDay #ChristmasTimeIsHere #HolidayWishes #Hanukkah #HanukkahBegins #HappyHanukkah #HanukkahTraditions #NewYear2026 #NewYear #HappyNewYear #Reflections #Resolutions #NewYearHopes

December Email Promotions

December is a great month to raise money for charity, help your audience find the perfect gift, and get them ready for the new year with special gift guides, offers, and promotions! 

December Email Subject Lines

  • ๐ŸŽ Give Back, Get More! Exclusive Giving Tuesday Offer Inside
  • ๐Ÿ”” Jingle all the way to HUGE savings 
  • ๐ŸŽ… Ho, Ho, Ho! Our Holiday Gift Guide is Here!  
  • ๐ŸŽ„๐Ÿฅ‚ Cheers to Our Best Christmas Specials โ€“ Open up!
  • ๐ŸŽ‰ Countdown to Savings:  Early Access to New Yearโ€™s Best Deals

Soโ€ฆ Are You Ready to Rock Your Marketing in 2025? 

We hope so! We hope you found some inspiration in this post and are ready to make 2025 your best year ever. 

Keep your chin up if roadblocks get in your way, keep going, and adapt as needed. Remember that consistency is the key that unlocks the door to success and that means doing your best to maintain a regular social media presence, nurture your email list, and keep taking steps to keep your brand stays front and center throughout the year. You might not see the impact right away, but if you keep at it, itโ€™s a guarantee that youโ€™ll be in a completely different and better place this time next year. ๐Ÿ™‚

We know you can do it and wish you the very best of luck. Have a wonderful 2025!

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