FREE Instagram Captions to Copy & Paste For Your Business
Have you ever stared at a blank screen for hours, wondering what to post on social media? Or struggled to come up with great Instagram captions in order to get more engagement and attract customers for your small business?
If so, then you’ve come to the right place! Because today we’re going to hook you up with the best Instagram captions that work for any small business – just copy and paste them into the ol’ Instagram app and hit publish!
These are totally plug-and-play and take only a few minutes to customize to create perfect instagram posts for your ideal audience.
The best part is that there’s nothing random about these captions, they’re different from those generic lists of content ideas where you have to sort through tons of ideas trying to figure out why you should be sharing this or that and how it’s going to help you build your business.
Good instagram captions always start with strategy, and that’s why the following caption templates are sorted into our “6-Bucket content system.”
Each bucket plays a role in helping you guide your audience through the buyer journey (total internet stranger all the way to customer!) and the most important thing to keep in mind is you need to share a variety of different types of Instagram posts.
These 6 content buckets represent the types of content that every business needs to share because they work together to reach people at all stages of awareness. They are:
- INSPIRE: Aspirational post captions to encourage likes and shares and helps you get more reach
- ASK: Engaging questions that encourage instagram comments
- CONNECT: Stories that build your know/like/trust factor (that leads to sales!)
- EDUCATE: Authority-building posts that build trust and credibility around niche topics
- EVERGREEN: Timeless content you need to share on a recurring basis to attract customers
- CONVERT: Information about your products and services and encourage people to take action
When you think of it like a timeline and how your audience is experiencing your content, it looks something like this…
I’ve organized the following copy & paste caption templates into these six buckets so not only can you create the perfect Instagram caption for your small business TODAY, as you read through these different sections you’ll begin to see this system in action so you’re always creating the best IG captions in order increase your engagement, build your following, and generate leads and sales.
For each of the six buckets I’ll be sharing three captions you can copy and paste and use for your own Instagram account beginning with the first bucket – INSPIRE.
Content Bucket #1: INSPIRE
WHAT IT IS AND WHY YOU NEED TO SHARE ‘INSPIRE’ CONTENT
People come to social media to get inspired, so this is a fun one! This bucket is where you can share beautiful photos and inspirational Instagram quotes paired with cool captions that inspire and motivate your audience.
We all need pep talks to build our confidence and keep going, and this type of content gets people commenting and liking your posts, which the algorithms love becauae engagement is a signal that people like your content.
You can even repurpose these inspirational quotes as engaging an Instagram story – just customize your graphic to the right size using a tool like Canva.
Pro-tip! Use relevant hashtags strategically to increase the discoverability of your posts and reach a wider audience such as #MotivationMonday and #businessinspiration
That’s all we have from the Inspire bucket today! But there are lots more content ideas like these in our Content Calendar System.
Content Bucket #2: ASK
WHAT IT IS AND WHY YOU NEED TO SHARE ‘ASK’ CONTENT
The second content bucket I am sharing today is called Ask. Think of content that comes from the Ask bucket as “icebreaker content”. This is where you’re going to be asking your audience questions and getting them to engage with you and interact with your posts. The beautiful thing about “ask” captions is that engagement and interaction show algorithms that people love your content – so they’re going to show it to more people.
The first piece of content is an icebreaker question about good habits. Just copy and paste the following template into a social media of choice like Facebook or Instagram – something that doesn’t have a character limit like Twitter. Don’t forget to insert your own comment into the brackets!
The second idea in this set of social media content ideas for small businesses is about the comfort zone. Another icebreaker for easy engagement!
The third idea encourages followers to look back at last year. People love to reminisce, and nostalgia is powerful. Ask your followers what they were doing a year ago at this time, and share the same information yourself!
Pro-tip! Don’t forget to use emojis to help you set the tone of your brand voice and break up your Instagram text with visuals.
That’s content bucket number two!
Content Bucket #3: CONNECT
WHAT IT IS AND WHY YOU NEED TO SHARE ‘CONNECT’ CONTENT
That leads us right to bucket number three – Connect. This is where great captions will build your know/like/trust factor because you’re relating to them as a real human being with flaws and struggles. You’re sharing your goals and your journey, creating a network of good friends on social media who relate to your experiences.
When you share from the Connect bucket, you’re essentially warming people up to you and your business.The best thing about these is they’re equally perfect for people in your audience who are completely unaware of you as well as your best friends and brand loyal customers too — we all love relatable stories!
Connecting with your audience means you’re building a strong following of Instagram followers. Building your know/like/trust factor with content from the Connect bucket is an important part of building customer relationships – which can also improve customer retention.
Pro-tip! When copying and pasting your captions into Instagram, don’t forget to use line breaks. Whether you’re sharing heartfelt stories or sassy Instagram captions, line breaks help maintain a clean and visually appealing format. To add a line break on most social media platforms, simply press the ‘Return’ or ‘Enter’ key twice.
Bucket #4: EDUCATE
WHAT IT IS AND WHY YOU NEED TO SHARE ‘EDUCATE’ CONTENT
The next bucket is bucket number 4, and that’s Educate. This is teaching content. It’s where you’re helping your audience solve a problem or take the next step with something they’re struggling with. And in the process, you’re really sharing your expertise and becoming a go-to resource in your niche, which is continuing to warm them up to your business and what you do.
Sharing from the Educate bucket also builds your authority on your chosen topic, positioning yourself as an expert in your niche and building trust factor. Keep in mind that visual content aids in understanding so try to find ways to incorporate infographics, charts, and captivating Instagram photos to help convey educational information effectively.
Pro-tip! With educate posts, add bullet points to list ideas or steps to help break up your copy and make it more visual so it’s easy to skim and scan.
Content Bucket #5: EVERGREEN
WHAT IT IS AND WHY YOU NEED TO SHARE ‘EVERGREEN’ CONTENT
Evergreen is recurring content – which is content that you can share at any time. This content is meant to drive traffic to your website, your blog posts, your freebies, videos, and anything that you’re posting elsewhere.
You can also share your favorite caption from the past as part of your Evergreen content strategy to keep your audience engaged and get more exposure on content you’ve already created.
Plus, you can share any weekly insights, or those “aha!” moments you have along the way…reintroduce yourself to your community.
Essentially, what you’re doing is staying connected to your audience by sharing small moments along the way, week to week, month to month.
Bucket #6: CONVERT
WHAT IT IS AND WHY YOU NEED TO SHARE ‘CONVERT’ CONTENT
That brings us right to bucket number 6, which is Convert. This is your promotional content. By now, you have loads of other kinds of posts. They’re working hard to grow your account, build that relationship with your followers, and help them make some quick wins. You definitely want to throw promotional content in the mix so they know what you offer.
It’s easy to assume that our followers already know what we offer, but chances are that they don’t – especially if you’re not using this type of post often. This type of content makes them aware of your products and services and what you have to offer and helps you generate those leads and sales.
We share loads more Promotional social media content ideas in our Content Calendar System – you should check it out! It’s important to share from a mixture of all the buckets in order to have a really well-rounded content strategy.
That’s it for the 6 buckets! These templates will make it easy for you to copy Instagram captions that align with your content strategy and engage your audience effectively.
Caption All Your Social Media Posts Using the 6-Bucket Strategy
So far, I’ve shared 18 expanded content ideas with copy and paste caption templates. If there’s anything you take away from this post, I hope you can see the strategy that’s really baked into these ideas by filling up each of the buckets you need to grow your business on social media.
These 6 Content Buckets are designed to correspond with all phases of the customer journey and guide your audience through different stages of awareness…
By following the 6-bucket strategy, not only are you growing your following and attracting your audience, but you’re warming them up to your business and guiding them on a journey to become a customer
The journey begins with content designed to attract your audience and boost engagement.
Then, you’re bringing them a little bit deeper: connecting with them on a personal level and earning their trust by sharing your expertise.
Taking them further on the journey, you’ll invite them to take action in order to convert your followers into leads and customers. Rather than coming across as “salesy,” it will feel completely natural and authentic — you’re comfortable and relaxed and just letting them know how you can help, who you’ve helped before, and what you have to offer.
With your Evergreen content, you’re continuing to build a relationship, sharing your new ideas, new discoveries, and new content that you’ve created. You’re driving traffic to your business and essentially keeping everything you’ve built thus far going and growing!
Having ideas at your fingertips and copy and paste captions will save you massive amounts of time, but just make sure you’re using the 6-bucket content strategy I shared with you today to make sure your social media posts attract the right audience to your content, warm them up to your business, and close the sale.
The other thing I hope you’re taking away from this post is that consistency is key on social media. Just like anything else, you have to show up regularly to get those results.
If you find that difficult, you’re not the only one! Tons of small business owners are regularly staring at their phones, wondering what to post on Instagram or what to post on Facebook.
The easiest way to skip over being stuck on what to post is to have a plan with simple steps to follow ready in advance…
You need content ideas just like this, pre-planned, ready to go, and a way to quickly pull together your content for the entire month in just a few hours so when you’re ready to create your Instagram content, all you need to do is open Instagram and use the ideas you’ve prepared.
I have good news – that’s exactly what’s inside our Content Calendar System.
The Content Calendar System (CCS)
CCS is a great way to show up regularly every day without stress and without overwhelm because you’ll have loads more ideas and captions just like this already planned out for you in a two-year content calendar.
Rather than taking your chances with an AI-powered Instagram caption generator or pulling from a random list of ideas you find online, CCS is a proven system used by thousands of small businesses just like yours to get results on social media.
You’ll be able to use our daily templates to create new Instagram captions for your posts following the same 6-bucket content strategy we’ve shared with you today.
All you have to do is grab your caption, tweak it, grab your graphic, and post it. So you’re literally done and done! Never rack your brain for Instagram content ideas again…just shake up your strategy with CCS!
We really want to save you time and stress creating content so you can show up confidently and super excited about what you’re sharing.
Remember, the only thing stopping people from showing up on social media the way they want is lack of confidence in their strategy and lack of time. The Content Calendar System solves both. Don’t forget to check it out!
As always, thank you so much for reading, and I will see you next time!
Thanks for sharing a list of detailed captions keep sharing.