6 Kick-Butt Social Media Tools to Help Promote New Blog Posts

Want to know which social media tools will help you get more traffic so more people will find your blog posts?

You’re in luck! Today, I’m sharing six of my favorite social media scheduling tools to help you get more pageviews, likes, and shares.

#1: Schedule posts to SmarterQueue.

SmarterQueue is an evergreen scheduling tool that allows you to reshare existing blog posts to new followers.

You can also create categories dedicated to new blog posts and set them to post one time only.

I recommend creating multiple “new post” categories and assigning each to its own platform. For instance, you may want to schedule tweets using the “new blog post 2” category and LinkedIn posts using “new blog post 3”.

You can track the number of time slots for each post beneath the calendar.

Use a Word doc to create multiple content snippets using variations of the title, quotes from the post, highlights, tips, or engaging questions. Each content snippet should be unique.

For every new post, I share 15 tweets, 6 Facebook posts, and 2 LinkedIn posts. Make sure you check the analytics and reschedule top performing content as recurring posts.

UPDATE 3/23/18: Twitter changed their tweet policies regarding duplicate posts (can’t reshare the same post anymore). To work within the new guidelines, SmarterQueue will share any duplicate tweets you schedule as a retweet of the original tweet. According to SmarterQueue, Twitter wants you to do it this way, so it may even boost your tweet in the algorithm.

It also looks like SmarterQueue is working on an update similar to SocialOomph’s spinning text (#4 below).

From SmarterQueue:

We’ll be releasing another big update in the coming weeks to help you even further – you’ll be able to create multiple text and image versions of each evergreen post, and each time the post is recycled it will use a different version. This will be available for all platforms, so you can easily test different content to see which gets more engagement.

Love that they’re making it available for all platforms. Woo!

#2: Use Buffer.

While SmarterQueue’s time slots are fully automated, Buffer lets you customize the content in your queue, which makes it a perfect tool for sharing new content.

With Buffer, you can easily control what you share and when by rearranging your queue. For instance, you may want to share 8 tweets the first week your post is published, 4 tweets the second week, and 3 tweets the third.

There are 3 ways to customize your queue in Buffer:

• Randomly shuffle posts using the Shuffle button.
• Select the Move icon and drag your post to a new time slot.
• Use the automated Move to Top button, and then adjust time slots from
• there.

Posts that get the most clicks, likes, and shares should be added to an evergreen scheduling tool like SmarterQueue.

#3: Promote Content using Quuu Promote.

Quuu is a social sharing platform that takes content curation to a whole new level.

Instead of creating custom source libraries and handpicking each post you want to share, you select interests and categories and let Quuu do the heavy lifting for you. It will curate random articles and share them to your social profiles via Buffer or Hubspot.

The articles are sourced from its partner platform: Quuu Promote.

Before you submit for approval, choose a relevant category for your post.

Once you submit a post, the Quuu Promote team will review it to make sure it meets their quality criteria.

Don’t be alarmed if your post is rejected. Quuu Promote has strict guidelines and holds their content to high standards. One of my posts was once rejected because it focused on a single tool and could be interpreted as a sponsorship or promotion in disguise.

Monthly fees start at $40, and each promotion runs for 30 days, after which you can rerun if your campaign was successful.

In my experience, Quuu Promotions out-performed Pinterest and Twitter ads.

#4: Schedule tweets using SocialOomph.

SocialOomph is an advanced Twitter scheduling tool with a number of attractive features, including tweet intervals and spinning text.

Tweet intervals

Tweet intervals help you create a consistent flow of content and give you maximum control over your posting schedule.

With most evergreen scheduling tools, uploaded posts go to the bottom of the queue and are shared in sequence, which means you have little control over when your content is shared.

With SocialOomph, you can share the same tweet every 3 hours, or every 3 days, by setting tweet intervals.

Select the date and time you want to share the first tweet. Then select Recurringly Publish, and choose how long SocialOomph should wait between tweets.

Spinning text

Spinning text is a feature that allows you to enter multiple text variations for every tweet. When it comes time to share, SocialOomph will randomly select one of the alternatives.

To create spinning text, start with { and add your first tweet text, including your link and hashtags. Follow that with a prompt and enter a variation of the text.

Repeat for as many tweets as you want, ending with }.

Here’s an example:

{ Tweet Title URL #hashtag | Title Variation URL #hashtag }

Another thing that makes spinning text so handy is that you can enter all your text in one window using the rotating text validator tool.

Below the compose window of the validator tool, you can preview your tweets before scheduling.

Set a maximum number of shares or let your tweet run continuously, and SmarterQueue will drip-feed it into your Twitter feed on autopilot.