Free Fonts and Font Pairings for Web, Social Media and Blog Images

Hey there! My new kit, the Build My Brand Toolkit, is a ridiculously in-depth, step-by-step system FULL of everything you need to build an epic brand that stands out online. It may be just what you’re looking for! Learn more about the Build My Brand Toolkit.

I’ve been in a bit of a font craze lately, hunting for the perfect fonts to use for Pinterest and Instagram, and today I’m sharing some gems I discovered so you can use them too! If you want to rev up your creative genius even more, head over to dafont.com or Google fonts to find others you like – they’re all free. Woo hoo!

8 Font Pairings for Social Media + Blog Title Images:

Click here to download:

Helena Script;   Nexa Light;   Sweet Pea;   Marchy Script;  Playball;   Aaargh;   Gardenia;   Keytin;  Alex Brush;   Ecuyer Dax;   Chamomile Tea;   Thirsty Script;  Melanie BT;   KG Skinny;   Angelface;   Bebas Neue

8 Font Pairings for Web Headings + Text

Click here to download:

Montserrat;   Merriweather;   Minimo;   Pontano Sans;   Playfair Display;    Tradition Sans XLight;  Libre Baskerville;   Josefin Sans;   Melbourne;    Fauna One;   Raleway;   PT Sans;   Oswald;    Source Sans Pro;   Noto Sans;   Esteban

Fonts are just ONE of the many brand elements you’ll choose and create with the Build My Brand Toolkit. You’ll have an entire done-for-you branding system for all your visual elements (logo, colors, fonts, social media templates, style guide) PLUS your brand copy (About page, Home page, blog tone and style) and more. Click the image below to learn more!

Some things to keep in mind when choosing fonts:

• Make sure they’re super easy to read (no strain on the eyes, please!)
• They should complement each other beautifully.
• Test each character in a font family to make sure everything looks cohesive. Some fonts can have odd characters and numbers, like a  cap “G” that just looks funny, or a “17” that drops below the baseline and is hard to read. Play with the font a bit to make to make sure you’re happy with all of the characters and you won’t have any surprises later on.
• Get creative with social media share images and blog title images. For branded quote images, why not try a bold condensed font paired with a delicate script? This will help you decide which of your title words you want to emphasize and draw attention to.
• For your website, you can be creative with headings (think block-style or handwritten type). But for web text, stick with a simple sans-serif font. You want your readers to have an amazing experience when they interact with your brand without struggling to read what you’re saying.
• You’d be surprised at how many interesting font combos you can create by using just one font family. To get the most out of each font, try to select a font family with many different weights (light, medium, bold, and black, etc). Open Sans and Source Sans Pro are great places to start here.
• For logos, think about the uses and applications you’ll need for it ahead of time. I’m talking about more than your website here…uses like favicons (the icons you see in the web browser), social profiles, branded share images, and more. Your brand name and logo should be instantly recognizable, even in tiny pixels.

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