The biggest struggle business owners say they have when it comes to creating social media content is running out of ideas. 

(It’s the main reason we created the Content Calendar System and pulled together 730 of them for you! ?) 

But even if you’re not using CCS, we thought we’d pop in to share how we’re stretching our ideas even further by taking 1 Instagram caption and turning it into multiple pieces of content. ?

Psssst: This is also for you if you’re using CCS and looking for ways to adapt it for short-form videos that can be shared to TikTok, IG Reels & Stories, YouTube Shorts, Pinterest Idea Pins, Facebook, Twitter, and LinkedIn.

First, create your caption.

This is the foundation. We’ll start by customizing a CCS caption and adding information relevant to our niche and audience (things like tips, bullet points, our approach, personal stories, and so on) and then share it to our IG feed. 

Now we have a piece of content to use a foundation for more content so we can maximize the traffic we get.

Use the Content Calendar System to create your caption

Next, brainstorm all the ways you can turn your Instagram caption into different formats.  

Challenge yourself to turn every caption into at least one other format and you’ll double the content from just one idea!

To give you an example of the possibilities, we repurposed this single caption 4 times, as short-form videos we can use for TikTok, Reels and YouTube.

Repurposing method #1: As a text video with a voiceover

No need to get on camera for this one, we simply pulled out a snippet of text, expanded on that idea, and turned it into a video in Canva using graphics, text, and a 1-minute voiceover recorded with Quicktime.

text video example using an Instagram caption from the Content Calendar System

You can view the final result here.

Repurposing method #2: As a “b-roll” video with a text overlay 

This only takes a few minutes to do! If your caption contains bullet point examples, those make great “tips” videos! Here we used a pre-recorded (“b-roll”) video of Taughnee and added text overlays of 5 bullet points from the caption using Canva. 

You can record “b-roll” video footage in advance. It can be anything – videos of you working, walking, your products, your office space, outdoor scenery – any generic footage that you can batch record and then use later. Save them to a folder on your phone so you can find them easily. Then just add a bit of text on top and some music and you’ve got a short-form video!

use the bullet points to create a B-roll video.

Here’s our final b-roll video so you can take a look.

Repurposing method #3: As a “talking head” video

Then we took that same idea, put a twist on it, and turned it into a “talking head” video by just reading off a few tips.

You can view our talking head video here.

Repurposing method #4: As a short-form tutorial video

Our caption talked about the “reasons why” but it didn’t address how to actually do it. That was our inspiration to create a short-form video tutorial demonstrating how we use Google Forms and Google Sheets to collect customer feedback. 

?Notice we’re not recreating the entire caption! We’re breaking it apart and sharing concepts, snippets, and tips. Then we’re using it as a jumping off point for other angles we can take.

example of a TikTok tutorial video from an Instagram caption

Here’s what our tutorial video looks like.

That’s all there is to it!

When it comes to short-form videos, keeping it simple and sharing one idea at a time actually works best. So if you have a lot to say on a topic, consider creating a series, with a part 1, part 2, part 3, and so on. That will give you even more pieces of content to share from one idea. ? 

Not doing TikToks and other short-form videos yet? There are still loads of other content formats you can create from your Instagram captions.

For example:

  • Broadcast emails
  • Instagram carousel posts
  • Stories
  • Blog posts
  • Podcast episodes

Once you start thinking about content in this way, you’ll never run out of ideas. ?  

We hope this inspired you to get more mileage out of everything you create! Will you be giving this a try? 

About The Content Calendar System (CCS)

CCS includes 2 years of done-for-you content ideas, caption templates and graphics.

You’ll have 720 content ideas all planned out for you in a 2-year content calendar, plus 885 fill-in-the-blank caption templates ready for you to customize and post on Instagram, Facebook, Twitter, LinkedIn and more.

They’re also a great foundation for Instagram stories, carousel posts, TikToks, Facebook group prompts, and YouTube videos.

And here’s what our happy clients have to say:

Being the owner of 3 separate business, I am able to take this content and apply it to ALL of my businesses that are in completely different industries. I am absolutely blown away! These amazing ladies have hit the mark on everything, nothing is left out. It’s literally done, and done for me. There is such a wealth of information that I cannot believe the price I paid for it. I am beyond thrilled about the Content Calendar System. I will be a lifelong customer!!
-Lindsey C.

“The quality and value you get from the CCS is worth a lot more than the cost of it. The system helps you organize your social media activity and frees up your schedule big time. It is only a few hours work, one time each month. I couldn’t have lived without it. It is that easy.” – Roy S.

Ready to launch a digital product? Check out this 9-point checklist to ensure that your digital product sells and people buy it. Includes a blueprint you can use to launch your next digital product with ease. Click through to see it now! #ConversionMinded

So, you have an idea for a digital product — something you know people need in their lives. And you’re the type of person who’ll really bring the value to make sure it’s the best possible product it can be . . .

You dream of finally having a passive revenue stream you can depend on, limitless income potential, and the freedom to spend your time the way you want . . …

You know that with digital products, all these things are possible! 

But there’s just one problem . . .

Having a brilliant product idea and a commitment to quality does not guarantee your product will sell. 

In fact, you might even work your tail off to get it out there and then find yourself waking up to the sounds of crickets chirping. 

(Followed by screams of frustration into your pillow.)

If you’ve created a digital product in the past but it didn’t fly off the shelf the way you expected, or if this is your first product and you’re terrified of putting a ton of time into something that may never pay off.… you’re definitely not alone.

We want to acknowledge right up front that it takes a lot of guts to even attempt to sell something you’ve created with your own skills and talents. 

It’s easy to get emotionally invested and feel that your product is a reflection of YOU and even your worth. Naturally, if that product doesn’t sell it can be a real gut-punch to the old ego.

But the truth is, the world is filled with incredibly valuable, high-quality digital products created by brilliant people that never sell the way they deserve to.

We created this guide as a way to help you avoid the most common mistakes that can make the difference between waking up to sales in your inbox (ca-ching!) and those darn crickets. 

Let’s dive in! 

Mistake #1: Lack of Research 

Coming up with a great idea for a product is no doubt the hardest part of the process. If you make it that far, naturally you want to just dive in and get started creating it!

But if you haven’t done your due diligence to make sure there’s demand in the market first, you’re taking a huge (unnecessary) risk that could result in you spending time, energy, and resources with nothing to show for it. 

Unless you’re intimately familiar with your audience and know without a shadow of a doubt what they’ll open their wallets for, it’s crucial to find out before you get too far. Market research is an integral part of creating a product that actually sells.

It doesn’t need to be complicated or take up a ton of your time to do!

You can interview/survey your audience, research relevant keywords on Google and Pinterest, and look at marketplaces in your niche — what products are already selling? 

Testimonials and reviews are a great place to get intel: What did they love/appreciate? What let them down? Where are the gaps? How can you do it better?

You can also analyze your most popular content to get ideas of the types of things your audience needs help with or experiment with freebies to see what people raise their hands for. 

Mistake #2: Not Nailing Your Niche

It’s instinctive to want to solve all the problems you’re capable of solving and sell your products to anybody who has money to spend, but when you try to be all things to all people,, you end up getting your signal through to nobody. 

Think about it…

The internet is filled with noise and competition. We’re talking thousands of marketing messages daily! In order to cope and get through the day, your customers are filtering out MOST of them. 

What do they pay attention to? Messages that are hyper-relevant to them and speak to their immediate desires and problems.

This requires narrowing down both the problem you solve and the people you solve that problem for so when they see your message, they’ll know it’s specifically meant for them (not everybody) and they know they need to buy it from you.

Niching down can be a painful part of the process because it usually means you have to give something up — either something you’re really good at or markets you love serving.

But when you get clear about your niche, everything gets exponentially easier — including creating marketing messages that get your dream customers to stop scrolling and pay attention! 

And if it makes you feel better, it doesn’t need to be set in stone. You can always pivot if you need to as you learn more and gain clarity. 

Speaking of marketing… 

Mistake #3: Treating Marketing Like An Afterthought 

It’s incredibly common for digital product creators to focus intensely on product creation and not give a single thought to how they’re going to market that product until after they’re finished . . .

“I’m finished . . . Ta Da! . . . now what?!” 

The trick is to start thinking about how you’re going to market your product before you start creating it and be thinking about it throughout the process. 

This will help you make decisions about what to call it, how to describe it, what features/ chapters/modules and bonuses to include, what formats your audience will prefer, and what types of related free content (e.g. blog posts, social media posts, webinars, lives, etc.) you can create to get people into your funnels. 

One of the secrets to our process is that we start creating our sales page in the early stages of product creation and sometimes even before we begin. Sounds counterintuitive, but here’s why we do that . . .

By going through the process of writing the copy that describes our customer’s pain points and frustrations, articulating the transformation they want, and thinking through the ways we’re going to help them get there, we get crystal clear about “what it is” we need to create. 

Oh and about sales pages… 

Mistake #4: Weak Sales Page 

Your sales page is where the sale is ultimately won or lost, but time and time again we see creators spending tons of time creating epic products and then throw together a quick sales page describing the nuts and bolts of what it is and calling it good . . .and sorry to say, that just ain’t gonna cut it. 

The #1 reason why sales pages fail to convert is that when customers land on the page, they don’t understand immediately (we’re talking within seconds) why they need it or what makes it any different than other things they’ve seen or tried. 

As a creator, you’re thinking about your product in one way, but usually your customers are thinking about it in another way. Creating a high-converting sales page means you must crawl inside the mind of your customer and join in on that conversation. 

Said another way: move beyond what you want them to know and get to what they need to hear. 

The decision to make a purchase is a predictable psychological process every customer goes through and a sales page’s job is to guide them through that process.

Conversion copywriters know this (that’s why they make the big bucks!) and they use proven copywriting formulas to make sure they hit on every psychological trigger customers need in order to feel confident hitting the “buy now” button.

The great thing about that is, these formulas are not top-secret! There’s no need for you to recreate the wheel when it comes to your sales page copy — just use a copywriting formula that’s already been tested. They’re easily found online and you can even grab our worksheet here.

But there’s a secret to sales copywriting that a formula can’t give you and that leads us to mistake #5… 

If you’d like our support for your next launch, grab this free Digital Product Launch Blueprint. Click the image below to download so you can get started.

Get the Digital Product Launch Blueprint from ConversionMinded

Mistake #5: Not Being Confident in Your Product  

This is something that doesn’t get addressed nearly enough, but your mindset really is 99% of the battle when it comes to making and selling digital products.

When you’re just getting started, it can feel terrifying to put yourself out there in a much bigger way than you’re used to with the goal of reaching as many people as possible to buy something you’ve created. 


Imposter syndrome, fear of criticism/failure/success/money, and perfectionism are all incredibly common for creators to experience and when left unchecked, lead to playing it small (or not putting it out there at all!). 

Have confidence in your product because confidence sells. If you are not the most excited person in the room about your product, your customers will sense that in your marketing messages and sales copy.

If you don’t feel confident, you have our permission to fake it until you make it —  try Imagining that you’re selling this product on behalf of somebody you really care about and want the best for.

Remember that the worst thing that can happen is you overpromise and underdeliver so much that somebody asks for a refund.. 

(Refund requests are something that happens to everyone, by the way.)

Let us be clear that we are not saying you should overpromise or underdeliver…. 

But keeping that in mind can be helpful because it’s EXPONENTIALLY more common to underpromise and undervalue your product in your messaging.

The way to make happy, repeat customers is to live up to the promises you make to them —  no more, no less. That means not exaggerating the value and overhyping it, but it also means not undervaluing it too. 

We have a saying around our virtual office: “blow up the value.” By that we mean to get into all the nooks and crannies of your product to shine a spotlight on every possible feature and benefit your customer can expect when they buy.

It’s not about exaggerating. It’s about remembering to tell your customers about the things you might take for granted they’ll just understand is included . . . 

Think of it this way: your customers NEED as much information as you can give them to make an informed decision. 

Mistake #6: Not Enough Paths to the Sale 

What we see a lot is people launching their product, quietly announcing it, and when the sales don’t come immediately flooding in, they consider it a failure and give up. 

Fear sets in, your ego freaks out, and you don’t want to venture any further outside of your comfort zone. 

That’s the time to push through your mindset roadblocks, because “asking once” isn’t going to get the job done. Getting your product visible and guiding customers toward a purchasing decision is a process.

Here’s the thing: if you can sell it once, the rest is just a numbers game. 

Keep in mind that MOST people who see your offer aren’t going to buy, especially if it’s the first time they’re hearing about it. A product that converts at 5% (which is good!) means that 95% of the people who landed on your sales page said “no” and clicked away.  

When that happens, it just means it wasn’t for them, it wasn’t the right time, or their cat knocked over a lamp and they had to step away . . . there are a million reasons why and none of them are personal or a reflection of the value your product is capable of providing your customers. 

Once your product is out there, remove your ego and think like a salesperson whose job it is to get enough people to view your offer. How are you going to do that? Think of some ways right now! 

Now, think of some more ways. 

Then, think of some more.

And don’t stop there! Keep looking for ways to get your product visible with the people who need it and are out there waiting for it.

Ads are the fastest and easiest way to get traffic to your sales page, but starting with organic strategies is the safest bet while you test your market, offer, pricing, etc.

But with organic strategies, you’ll be spending more time and energy so be prepared, and be thinking in terms of creating MULTIPLE paths to your sales page . . .

Creating SEO content, queuing up promotional social media posts to run on a regular schedule, getting in front of other people’s audiences, creating affiliate relationships, building your email list, and setting up automated email sequences and scheduling special promotions are all examples of ways to build those pathways. 

You don’t have to do them all and you certainly don’t need to do them all at once, but it’s important to be prepared that creating your product is just the tip of the iceberg It’s a HUGE accomplishment! But that’s when the real work begins. 

The straight scoop is that “passive” income doesn’t mean you passively wait for money to show up in your bank account. It’s up to you to get the sales flowing. 

When you have a product you know converts and is making a profit, and you’ve got a good grasp on your target market, then you want to crunch the numbers to see if it makes sense to start testing ads to scale your good results.. (We call this “pouring fuel on the fire.”)

Mistake #7: Not Looking At Your Numbers 

Key takeaway: if your product isn’t flying off the shelf right off the bat, do NOT jump to the conclusion that nobody’s interested and move on to the next thing. 

Instead, work to get enough traffic to your sales page so you can start collecting data and use that to inform your decisions going forward. How many people visited your sales page? What % of them purchased?

If your sales page is converting and you’re making a profit —  even if your revenue is low to start — that means you need to keep going! (See #6) 

Mistake #8. No Follow Up

They say “the money’s in the follow up” and that means wrapping your head around the fact that MANY of the people who said “no” on their first visit to your sales page are not saying “no” at all . . . 

They’re saying “Huh! Maybe.” or “Yes! Just not right now…”

Sales funnels to the rescue! 

A sales funnel, in the simplest of terms, just means you’re guiding people through the purchasing decision-making process and that can take time. Email is hands-down the most effective channel to stay visible and earn the trust of your “maybe someday” people. 

Focus hard on building your email list because then, you can continue to nurture those relationships until the time is right for them to say “Heck yes, sign me up!” 

Mistake #9: Creating A Product Rather Than An Offer

The final mistake we want to address is not creating an offer. If you click out of this document with just one takeaway make sure it’s this:

Your product is just ONE PIECE of your offer. 

Make sure you’re including:

>> A clear description of the outcome or result they can expect when they purchase (not just “what it is” but how it’s going to transform their circumstances). 

>> The reasons why they should purchase from YOU and not your competition. What makes this product unique? What makes you uniquely qualified to help them? 

>> Urgency & scarcity: how are you going to get them to ACT NOW (not later)?

>> What bonuses will you include? 

>> What special pricing options will you create to make it easy for them to say yes? 

Be thinking about all of these things along the way as you create your digital product and make these details clear in your sales copy.


Making and selling digital products can be a joyful, rewarding, and incredibly profitable way to build your business (or just earn some extra cash). By following these tips, we hope you’ll be able to avoid some of the common pitfalls that can easily derail you on your journey.

If you’d like our support for your next launch, grab this free Digital Product Launch Blueprint. Click the image below to download so you can get started.

Get the Digital Product Launch Blueprint from ConversionMinded

stop comparing yourself to others in your nicheComparing yourself to others. Yikes.

It happens to the best of us…

How many times a day do you log in to Instagram or Facebook, see a post from a competitor, click through to their blog or sales page…

…and keep on clickin’?

Before you know it, it’s two hours later and you forgot what you were supposed to be doing. Not only that, you feel completely overwhelmed and defeated! Your entire day unravels because you start trying to figure out what THEY’RE doing instead of focusing on what YOU’RE doing. 

That’s when the demon voices kick into overdrive:

  • Why would anyone work with me over them?
  • My business will never succeed the way I want!
  • I’ll never catch up, what’s the point?
  • I’m probably not even good at what I’m doing!

It’s a fast-track to spiraling out.

Now, I don’t think it’s a bad thing to pick your head up every now and then to take a look at your competitive landscape. You can learn a lot by following the strategies of other marketers, bloggers, and business owners.


It can also mess with your head!

There always seems to be another “overnight success” who rolled out of bed, came up with an idea, and made a million dollars before breakfast. And they LOOVE to tell you what you need to do to mimic their success.

So there you are…trying to squeeze in a blog post, fix your website, craft an email, work a 9 to 5 job, and care for your family all at the same time…wondering, What am I doing wrong?

Don’t worry, it’s not you.

A lot of people only tell you the good stuff. And they make everything they do sound oh-so easy and awesome.

The truth is, there’s no cookie-cutter formula to success, even in online business.

It’s just like anything else: Keep your head down, focus on what’s in front of you, put in the time and hard work, and results will follow.

Today, I want to encourage you to stay the course! And whatever you do, don’t compare yourself to others.

When you feel like you want to jump ship, it’s likely because you’re spending too much eye-spying. So shut everything down! Log out of Instagram, leave your Facebook groups, unfollow your competitors, unsubscribe from their lists…

…and remember these four truths: 

1) There’s always something they’re not telling you.

Most likely, it’s the hustle muscle they had to stretch to get to where they are right now.

The years of trial and error…

The twist and turns they had to take…

The ads that lost money…

The thousands of times they felt like giving up…

Being an entrepreneur is not for the faint of heart.

If it were easy, you and I and everyone else would be overnight successes.

I’ll tell you what happens overnight:

You toss and turn trying to figure out what your sales funnels should look like, or why you can’t segment your list the way you want, or what kind of free resource you should create, or faster ways to build your email list.

Yep, THAT’s the definition of entrepreneurship. 

Before you start comparing yourself to others and their success stories, peel back the layers. You’ll likely find years of hard work and failure before the gold rush. No matter what business you’re in, you can’t bypass hard work. Creating something out of nothing. Takes. Time.

2) There’s more than one way to do EVERYTHING.

This one kills me!

Expert A says run Facebook ads. Expert B says focus on SEO and guest posting. Expert C says host giveaways.

And then there’s Expert D telling you the only way to launch is with webinars (or video sales letters, or free courses, or elaborate email campaigns, yada yada).

It’s EXHAUSTING, friend.

Truth is, there’s more than one way to skin an online marketing cat (did I just say “skin a cat”? I think I did ?)

And please keep this in mind with any latest, greatest strategy you come across:

What works for others may not work for you.

I’ve experienced this time and again. I’ll implement a strategy that’s been getting a lot of buzz, and it totally flops.

For example:

I recently decided to explore JV webinars, and all I can say is What a disaster! I would never recommend them to anyone. First of all, they’re quite complex. And second, the technology isn’t there yet (or the tech that WAS there is gone, or whatever). All I know is, they’re not for me.

And here’s the thing:

It doesn’t mean there’s something wrong with YOU or what you’re doing.

So if you apply a strategy that fails you, please don’t take it to heart or fall back into the trap of comparing yourself to others again. You’re not “missing” some big secret or anything crazy like that.

Could be the strategy is too complicated for your needs. Or not a good fit for your business model. Or just plain not right for you at this juncture.

3) Some things are supposed to be confusing.

Not everything, for sure.

But as you grow, you’re going to experiment with new ideas, tactics, and strategies.

The first time you identify your target market, start using Instagram, create a course, host a webinar, plan your content strategy, create offers, build sales funnels, whatever it is…you’ll likely feel confused before you feel confident.

That’s how it’s supposed to be!

Most marketing strategies are complex systems with dozens of moving parts. It will take some time for you to sort through them all and experiment before you hit your “aha” moment where everything makes sense.

Here’s what I do when I feel overwhelmed by new information:

I let all that confusion sink in.

And I admit…it’s no picnic. It feels downright scary and uncomfortable. But feeling uncomfortable is (more than a little) okay, in my book. Confusion is a symptom of your brain processing new information and figuring out what to do with it.

Let it do its thing!

4) Focus on making stuff people want.

Sounds obvious, right?

Create stuff people want, and you can practically throw every expert strategy you ever read right out the window.

Problem is, so many of us make the fatal mistake in creating products WE want. Or products we THINK people should want.

That’s why “obvious” isn’t a direct path to easy. ?

It’s hard to figure out what people need…your unique selling proposition…how to stand out from others…which niche you should go after…and all the rest of it.

And sadly, there’s no framework, platform, or marketing tactic that will help you if you haven’t validated your business idea. Before any marketing play will work, you need to have something of value to deliver, and a group of people who raise their hand for it and say, Yes.

Most experts don’t spend much time talking about that because it’s not sexy. And that’s a shame because having something people want is critical to your success.

Who are you “in it” to help and serve? What do they need?

Make sure you focus on THEM and not you. If your people want peanut butter, give ’em the best peanut butter they ever had. You can always introduce your favorite jams and jellies later. ?

What do you think about these ideas?

If you want to put these into play for real, I’d love to work with you 1-ON-1. I’m still offering unbelievably low coaching packages – but that rate is increasing soon!