How to start a blog? How long will it take? What’s involved? What’s the next step after I start? Will I need help to do it? These are the types of questions I ask about every project I’m about to start. Then what usually happens is I get freaked out by this huge mountain of […]
Stick to the structure. That’s what my instructor would hammer into my head over and over again when I was learning how to write songs. And every time I ignored him, I wrote lyrics that rambled on and on without a beginning or an end, or even a break in between. In fact, one of […]
Let’s talk about branding! I remember when all you had to do was pick a logo and a color palette. Maybe you’d even create a tagline, but that was about it. Anything more than that was for the big brands like Coca Cola. They had (and still have) 50-page style guides for everything – logos, […]
Branding is definitely about more than your logo and brand identity, but let’s face it, your logo is going to symbolize your brand more than anything else. So it pays to ask yourself the right questions before you start creating a logo. Keep in mind that a logo isn’t supposed to be a fancy, ornate […]
I love LinkedIn. I love its simplicity. I love that it’s all business. I also love that I can leverage it to win new business, because almost half of its user base is C-level executives. I realized just how powerful LinkedIn is after trying other databases like Google, InfoUSA, SalesGenie, and data.com. I always found myself […]
Creating successful social media campaigns can be time-consuming, especially when it’s hard to know what will work and where you should invest your time. In a perfect world, you’d have fully-automated campaigns on each platform that drive traffic to your website and provide you with great returns for the time you spend. The good news […]
You know that if you want more subscribers to read your emails, you have to become a bit of an expert at writing persuasive copy. So you spend hours comparing subject lines and preheaders before you publish. Then you track the number of subscribers who opened each one, because you know that those open rates are the holy grail of email marketing. […]
The ultimate goal of any business is to get a solid base of customers who are hugely profitable for your business AND who you absolutely love working with. We all know this. But if you take it a step further, the way you convert customers is really more about coaching them to become your clients. […]
Seems like there are so many different cheat sheets out there when it comes to social media image sizes. I was actually a bit stumped gathering these dimensions because there’s so many sources out there with completely different info. The reason is that things change on each network, and each network has a completely different […]
Finding good sources for photos to include with your blog posts and social media can be challenging. As personalization becomes more and more important to connecting with audiences, using the same old stock images of suits shaking hands or smiling faces isn’t going to help your blog stand out from the crowd. On top of […]
