How to Promote Your Blog Posts Effectively on Social Media (Checklist)

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How to Promote Your Blog Effectively | Wondering how to share your blog posts on social media the right way, so you get right in front of your target audience? This blog promotion plan for entrepreneurs and bloggers will help you get incredible amounts of social media traffic. Click through to get started!
Wondering how to promote a blog post after you hit publish? Use this blog promo plan + cheat sheet for entrepreneurs and bloggers to get tons of social media traffic to your content. Click through to check out the planner!

How to Market Your Blog Effectively on Social Media | Wondering how to share your blog posts on social media the right way, so you get right in front of your target audience? This blog promotion plan for entrepreneurs and bloggers will help you get incredible amounts of social media traffic. Click through to get started!Do you ever wonder how to promote your blog posts once you hit publish, so that all your hard work writing them pays off – and instead of seeing crickets when you dig in to analytics, you see hundreds and thousands of page visits each day?

Today, I’m sharing a content marketing strategy for social media that will help you:

  • Give new posts an initial spike of social traffic
  • Turn your post into other types of content
  • Recycle older posts so they’re always out there

What this means is that right after you publish a post, you have a plan for how, when, and where you will share it.

One thing I should mention…you don’t have to tackle every social channel listed here.

If Facebook and Instagram are making a difference in your business (or if your audience is likely to hang out here), get into a system for sharing your posts consistently on these channels first. Don’t worry about the others. You can always add them later.

BONUS: I created this Blog Promotion Plan + Checklist to help put what you learn into action.

Check out this Content Promotion Plan + Checklist to help you market your blog posts and get massive social media traffic!

Blog Promotion Plan for Social Media Traffic

Facebook

  • Day 1 – Share the link post
  • Day 3 – Create a video summarizing post
  • Day 7 – Turn a quick tip into an infographic
  • Day 14 – Pose a question with a link to the post
  • Day 31 – Repeat Day 1

Twitter

  • Day 1 – Tweet a link to your post
  • Day 1 (4 hours later) – Change the text and tweet a second link to your post
  • Day 3 – Share a clip of FB video
  • Day 7 – Twitter moment with all tweets related to your blog posts
  • Day 14 – Share another link with an image
  • Day 31 – Repeat Day 1 (use the best tweet)


Pinterest

  • Day 1 – Design image with link + pin to boards
  • Day 3 – Change caption of pin and image and pin it to boards
  • Day 14 – Pin a link to the video
  • Day 31 – Repeat Day 1 (use the most popular pin)


Instagram

  • Day 1 – post image with text overlay
  • Day 3 – Instagram story in video format, introduce blog post content with call to action
  • Day 7 – Post the video clip from Facebook
  • Day 14 – Share the same quick tip from Facebook

Google+

  • Day 1 – Share the link post to Public
  • Day 1 (4 hours later) – Share the post to Communities
  • Day 7 – Share the same quick tip from Facebook
  • Day 31 – Repeat Day 1


LinkedIn

  • Day 1 – Share the link post as an update
  • Day 1 (four hours later) – share to LinkedIn Groups
  • Day 7 – Share the same quick tip from Facebook
  • Day 31 – Repeat Day 1


Youtube

  • Day 1 – Upload your video, include a link back to your blog post
    Add YouTube cards to the video with pertinent links to your blog and website

———————

Whew! That’s a lot.

You’re probably thinking…

I created a blog post, not a video or infographic. Where are these coming from? 

Well, you need to create them to make this blog promotion strategy work effectively. Trust me though, they won’t take long to create, not after you’ve already written your post!

Right after you finish writing, create different types of visual content for it. This will keep your content fresh and interesting, and make scheduling apps happy (because they tend to flag duplicate text).

Here’s what I create for each post:

  • The post itself with a title image
  • 2 pin images
  • 1 Instagram image
  • A video
  • A question
  • A quick tip infographic

Of course, you can work up to this. When I started sharing my posts regularly, I created only a title image. Then I added a single pin image, then two, then multiple tweets, and so on.

I don’t want you to think you need to create all of this at once. Use the blog promotion plan as something to work up to, and as always, start where you are…

If you’re looking for other types of social media content you can share, click the image below to download my Social Media Cheat Sheet + Content Calendar.

A social media cheat sheet for content marketing so you know what to post and when, plus tools to help you automate everything from scheduling, to growth and engagement, and creating images.

What about scheduling tools?

There’s so many content marketing schedule tools to choose from. Here are a few that I like:

For Days 1-14:

  • Hootsuite
  • Buffer
  • Tailwind (Pinterest)
  • Planoly (Instagram)

For Day 31 – and once a month after that:

  • SmarterQueue
  • Recurpost
  • Edgar
  • SocialOomph
  • BoardBooster (Pinterest)
  • Planoly (IG)

A few random thoughts about the tools:

Still wondering how to promote your blog effectively with the scheduling tools? Here are some pointers.

With Hootsuite, it’s easy to schedule specific days/times to post. I love Buffer and use it a lot because of its integration with IFTTT for Buffer). I do wish it were easier to schedule specific content on specific days. Wtih Buffer, you create a daily schedule and content is shared sequentially (meaning that as you add more content, it fills up the time slots). When I have a new post and want to drive an initial burst of traffic to it, there’s a lot of shuffling around to schedule it when I want.

For Pinterest, Tailwind is great – you can shuffle pins and schedule them on any day you want. Same for Planoly and Instagram. I even figured out a way to semi-loop pins using Tailwind.

Recurpost is free for up to 3 channels, so this is definitely worth looking into. BoardBooster is a definite must-have for automating and recycling pins. SmarterQueue is my new fav for automating Twitter, LinkedIn and Facebook. And then there’s this IFTTT/Google Calendar method I’ve shared with you, which is also free and works like a charm for Twitter and Facebook posts.

Related: 32 Ways to Boost Your Blog Traffic

Anything that’s made a huge difference in your traffic? Let me know and I’ll add it to the list!

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12 replies
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  2. Britt says:

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