For a while I thought that being successful in business came from sheer luck or chance. It seemed like some businesses I launched were destined for success and others not so much. Now I know there’s more to it than that. There’s a formula I’ve seen emerge from the businesses that work, and the successful […]
Ever been to a speed-networking event where you had 30 seconds to make your pitch? How’d you do? It’s hard, I know. Taking an involved topic and turning it into a tiny bite-sized chunk is a challenge. And it’s one that marketers face every day with email subject lines. Email subject lines are like pitches […]
After months of experimenting and preparation with social media and blogging, you’re finally starting to get some traffic to your website! Whether you’re a veteran or just starting out in the online business world, increasing sales on your website can be challenging even with increased traffic. Aside from creating quality content regularly, leveraging social media and […]
You know you need an email list. I know it. We all know it. But the thing is, where do you start? How are you going to get those subscribers? Hopefully when you started your website design, you thought about how to optimize it beyond just a newsletter sign up form. What you really need […]
You probably have a Facebook business page. The real question now is, how do you actually use it to grow your business? While posting regularly is a great way to stay in touch with your consumer base and build brand awareness and engagement, nowadays Facebook is less about organic reach and more about paid advertising. […]
Implementing an effective small business marketing system is like putting a puzzle together. From blogging and SEO to social media and premium offers, the pieces are so intertwined and crucial in their own right that it can be hard to prioritize what to do and in which order. Each piece of the puzzle must link […]
There’s been a lot of confusion around SEO as Google continues to change the rules in a push to deliver the best possible experience to users. If you’re confused about all of it or have heard rumors about SEO being dead, these algorithm updates are good and bad news. The good news is that the […]
Now that you’ve developed a super valuable ebook or checklist, you can sit back and wait for people to find it, right? Hah! If only it were that easy. Now it’s time to let as many people as you can know about it so that they can find it. This is where having a content promotion […]
When was the last time you spent more than 5 minutes reading a subject line? How about a navigation link? What about a form title? In the world of marketing, short copy rules. People love it. It’s inviting and unintimidating. People read a short title and think, “Good, I won’t have to spend a lot […]
Let’s face it, we’re human. We’re emotional. Even when we fool ourselves into thinking that we’re rational and logical. Think about the last time you shopped for a pair of boots, which ones did you buy? I bet it was the pair that put a big smile on your face and slipped on your feet […]
