Smart Social Media

Build an incredible online community, master the channels that drive business, and get results from every post you share.


Instant 80% off through Sunday!!

Ready to create raving fan customers and build a life and a business you love?

because most business owners get stuck.

It usually happens somewhere around…

Unsure where to find potential clients and buyers. You have an idea where they are, but how  do you get their attention? And what do you say to them when you find them?

Confused about what to share. You've tried everything – even boosting your posts – and still get crickets. You need a strategy that's bigger than sharing content, but don't know where to start.

You’re confused by misleading information. You feel like you’ve read every guide out there and none of them make sense. You’re just as overwhelmed and baffled as ever, if not more.

Not enough hours in the day. Is this strategy the best for your business, or should you focus on Pinterest or Facebook instead? You need to know what works without spending countless hours, days and weeks learning, testing, and refining – only to do it all over again the next time.

Tired of wasting money. So far Facebook ads have drained your wallet instead of fattening it up. It’s hard to justify spending another dime on advertising.

Fed up with vanity metrics. Likes, hearts, and smiley faces are SO 2017. Leads and customers are the only numbers you care about.

Even worse, you see others blowing up online and know you’re losing business. 

Nodding yes to any one of these?
I’m so glad you’re here!

Imagine what can happen when you really know how to use it for business.

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You know exactly where to find your audience. You’re crystal clear about where to focus your time, what to share, and how to stand out from the noise.

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Drive incredible amounts of traffic. You master each social network and reach more people with every piece of content you share.

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Have complete confidence in your strategy. You have both a short-term and a long-term strategy for incredible growth years to come.

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Have automated systems for getting clients, leads and buyers. You have proven systems for getting clients and growing an email list of people who are ready to buy while you’re sleeping.

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See results from everything you post. No more random posts and guessing games. Every piece of content you share has a strategic end goal that grows your business.

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Dominate your niche. People look to you as an invaluable resource and you become the go-to authority in your niche. No more hunting down clients and buyers – they seek you out instead.

You can do it! And I'll show you how!

Introducing Smart Social Media

Smart Social Media Course | Learn how to get clients and customers through social media training.

Get all the strategies to sell your products, build an incredible online community, and build your business with social media.

These include the exact same strategies I used to build an audience of over 50,000 people and win multiple high-paying clients.

Sandra Clayton, author of Smart Social Media and owner of ConversionMinded

Hi, I’m Sandra, and I believe social media can be a game-changer for your business. 

When you use it right.

I've experienced the power of social media firsthand and have taught many talented, wonderful folks just like you how to use it to grow their business.

I’ve spent over 15 years working with Fortune 500 firms, startups, small businesses, and entrepreneurs. 
I’ve also owned businesses in multiple industries, including design, retail, e-commerce, fashion, music, fitness, wellness, and manufacturing. You name it, I’ve done it!

Here's what I’ve learned about social media through all of that:


There are platform-independent strategies.

Meaning, there are things you need to do outside of social media. And they're the same for every business, whether your audience is on Facebook, LinkedIn, Instagram, or Pinterest. 


Then, there are platform-specific strategies. 

Each social platform has unique strengths and weaknesses. Take Instagram, for example. It works much differently than Facebook, LinkedIn, and Pinterest. You need to master the nuances of each platform to get real results. 

When I started using social media, I had no idea what I was doing. 

I had just lost a huge contract from my only client (lesson learned). 

I had a simple, 5-page website with samples of my work.

I needed clients, like, yesterday.

I turned to Facebook and LinkedIn. I started experimenting with ads, participating in groups, and emailing my connections (so yesterday, I know).

It worked. I won multiple 5-figure clients within a few months.

The best part is, many of my customers purchased monthly packages, which meant I had steady, recurring income.

Today, I’ve built a solid business using social media and have grown my following to over 50,000 people. I generate passive income every month (all automated) and bring in a steady stream of clients and leads on autopilot. I even sell my digital products while I sleep.

And because of my influence on social media, customers seek me out regularly.

I no longer have to hunt them down. 

Grab the Black Friday Special!! Over 80% OFF!

The price goes up to $497 after this weekend.

With all that it can do, why aren’t others getting the same results?

Most people are using social media the wrong way.

I’ve seen many talented, wonderful entrepreneurs who make same mistakes over and over, sharing posts on Facebook and Twitter.

And nothing happens.

They get frustrated and think social media doesn't work.

Truth is, social media doesn’t work by itself. 

You have to use it as part of a system that includes: 

Build your social media selling platform

Building your platform

Drive social media traffic to your website

Driving social media
traffic to your website

Turn website visitors into subscribers.

Turning website visitors into leads

Turn subscribers and leads into customers.

Converting leads into customers

Getting results from social media is about maximizing the reach and impact of every post you share, leveraging specific channels to get the quick sales you need today, and building a platform for long-term success tomorrow.  

That's what I'll show you how to do in this course.

Smart Social Media includes over 60 in-depth videos, 15 spreadsheets, and 4 workbooks so you can put what you learn into action.

Here's what inside:

Modules 1-6: Platform-Independent Strategies

Learn the essential content strategies you need to be successful on any platform.

Social Media Marketing Training | Module 1

Lay the Foundation

Learn how to define your target audience, identify where they hang out, and stand out from your competition by owning your “one thing” and sharing it everywhere.

Social Media Marketing Classes | Module 2

Plan Your Editorial Calendar

Having a plan for every piece of content you share is crucial to getting results. Discover how to set the right goals, share content your audience craves, and fill your calendar for months to come, plus the daily, weekly and monthly activities that will catapult your business.

Social Media Training | Module 3

Create Content that Converts

Not getting the traffic and subscribers you want? I’ll walk you through my hidden-gem strategies for researching blog ideas and keywords that capture your audience’s attention (and get your posts found everywhere, including organic search). You’ll also discover the essential blog post format for selling your products and turning visitors into subscribers.

Social Media Course | Module 4

Design Eye-Guzzling Graphics

Did you know that over 80% of people only skim content? That’s why you need to create stunning graphics for every piece of content you share. I’ll reveal the secrets to creating visuals that people can’t resist, how to get more clicks through purposeful use of colors, fonts, and images, and how to stand out in feeds as being uniquely YOU.

Social Media Class | Module 5

Automate Your Posts

Not sure which scheduling tools you should be using? I’ll walk you through the best tools for each type of content and show you how to set them up to get maximum benefit with minimal time and effort.

Social Media Marketing Training | Module 6

PROMOTE Your Content Everywhere

Ready for more traffic? I’ll show you how and where to promote your content to get the most page views. You’ll discover my power traffic workflow for creating, sharing, and repurposing content (so you reach audiences on multiple platforms with each post).

Want bonuses? 

I've got 6 of them for you!

Registering for Smart Social Media will give you access to all of the six core modules (with video tutorials, spreadsheets, templates and worksheets), plus you’ll also get access to the bonuses below, for free…

Bonus Modules: Platform-Specific Strategies

Learn the top strategies to increase engagement, connect with customers, and drive traffic on each platform.

Facebook Marketing Course | Social Media Marketing Training


Includes five videos to help you beat Facebook’s algorithm, increase engagement, and reach your customers.

  • Learn the secrets to getting more traffic and engagement while you build an email list of people ready to buy.
  • Discover proven ad strategies and systems to sell your products and services.
  • Learn the techniques to increase your reach and engagement with potential customers.


Includes six in-depth videos and a hashtag cheat sheet to increase your traffic and sales.

  • Discover expert strategies to quickly increase your following and lead people into your sales funnel.
  • Learn how to skyrocket your visibility and traffic with Instagram Stories.
  • Shoppable Posts are coming! Find out how to prep your account so you’re ready to sell directly from posts!
  • Get access to over 2800 hashtags that will get you in front of your customers, broken down by niche and ranking potential.
Instagram Marketing Course | Social Media Training for Business
Pinterest Marketing Course | Social Media Training


Includes six easy-to-follow videos and a Pinterest Groups cheat sheet to help you get massive traffic to your business.

  • Discover how to create a “discoverable” profile
  • Learn the types of content that get shared the most on Pinterest.
  • Understand Pinterest SEO and how to get your pins ranked so they show up in search results.
  • Learn how to reduce your pinning time to only one hour per week with BoardBooster and Tailwind
  • A Pinterest Groups cheat sheet, broken down by niche


Includes four power-packed videos that show you how to connect with your buyers and clients.

  • Learn how to create a killer profile that stands out from your competition.
  • Discover easy and powerful ways to build your following and connect directly with your buyers and potential clients.
  • Uncover little-known secrets to getting an incredible number of leads with ease.
  • Get a behind-the-scenes look at the tools that will help you build your following and grow your influence quickly.
Twitter Marketing Course | Social Media Classes
LinkedIn Marketing Course | Social Media Marketing Courses


Includes five in-depth videos with actionable strategies to gets appointments, leads and customers.

  • Discover how to create a winning profile that attracts your ideal customer.
  • Learn how to use Sales Navigator to book appointments and meetings with high-profile prospects.
  • Uncover the secrets to winning an endless stream of high-paying clients and customers.

Grab the Black Friday Special!! Over 80% OFF!

The price goes up to $497 after this weekend.

You get lifetime access plus free updates.

Want to dig into Pinterest first, then start crushing it on Facebook or Instagram? You got it!

I really wanted this program to a value-packed resource you can turn to again and again as you master each platform. And I regularly check to see if there’s anything I can add or improve so you’ll always have access to the most up-to-date information and strategies. 

Smart Social Media is packed with my top strategies to build your business with social media. I’m confident you’ll love this course and get amazing value from it.

Having said that, if for any reason you’re not thrilled with it, simply email me here within 30 days of purchase and I’ll gladly give you a full refund. I want you to have enough time to test-drive the course and make sure it suits your needs, and 30 days sounds like the right number. 🙂

Here are the types of results you can expect:

More confidence

Increased income

Incredible traffic

More time to do what you love to do

More results from every social media post

More customers

Who is Smart Social Media for?

People who want to turn more fans into customers.

You have a social media following (or are building one fast) and would LOVE to know how to create and share content that pre-sells your business and increases sales.

People who have an online business of any kind.

You’ve got an online business but don’t know how to use social media to streamline and scale it. You’ve been wingin’ it until now and just aren't seeing the results you need for your business.

Entrepreneurs who want to build an incredible online community.

You want to build a tribe with thousands of followers and become a go-to-authority and resource in your niche (so that potential customers seek you out).

Anyone who wants to grow a killer email list.

You want to know the best social media strategies to build an engaged list of people who are ready to buy your products and services while you sleep.

Busy entrepreneurs and biz owners who need more time!

You’re wearing a lot of hats. What you need is a system that saves you time and grows your business on autopilot (so you can focus on the other things in your business, and in life, you love to do).

Bloggers, coaches, and consultants who want more sales.

You’re itching to use social media to get more of your dream clients and customers, AND 10x your traffic. This course will help you do both.

Smart Social Media may not be for you if…

You tend to expect immediate results from courses.

As with most things, it takes time and effort to see results on social media. This course probably isn't for you if you're the type of person who expects courses to suddenly transform your business.

You don't plan on using social media for business.

If you just use social media for fun, this is probably not for you. The course is created to help you build a following, grow your email list, and get more clients and customers through social media.

Let’s sum it all up!

Here’s everything you get with your enrollment.

This is the most comprehensive social media course out there (I’ve checked)! I want you to have everything you can possibly need to build a successful business through social media.

Lifetime access to six modules with over 40 videos, viewable on all devices.

This in-depth program is based on over five years of trial and error to save you the time of figuring it out on your own. I’ve broken everything down into easy-to-follow lessons that show you step by step what, when, where and how to share content your audience craves AND pre-sells your business. You’ll be able to rest peacefully at night, knowing that your business is growing on autopilot.

All of the bonuses mentioned above, and then some…

Over 25 bonus videos with strategies for Facebook, Instagram, LinkedIn, Twitter, and Pinterest. It’s taken me years of trial and error to learn what works so I could break it all down for you, channel by channel. The videos are packed with insights and strategies you’ll turn to again and again as you master each channel. Got Pinterest down, ready to dig into Instagram? The bonuses will help you do it, and more.

Spreadsheets, templates, and worksheets to help put what you learn into action.

No more What should I post? or Oops, I forgot to share my article! These Google Spreadsheets are the same ones I use every day in my business, and are total life-savers! Use them to plan content around promotions and campaigns, track your progress, and drive your strategy moving forward. The best part is, you can share these with your team (whether you’re a team of one or many, these spreadsheets will be the hub of your marketing and are crucial to achieving success.)

Grab the Black Friday Special!! Over 80% OFF!

The price goes up to $497 after this weekend.

Have questions?

I’ve got answers for you!

Do you offer refunds or guarantees?

Absolutely. I want you to be 100% thrilled with the course. If at any point you feel like the course doesn’t suit your needs, contact me within 30 days of purchasing and I'll gladly refund your money, no questions asked.

How long do I have access to the course?

It’s yours forever! You get lifetime access to the course and bonuses. Plus, you can decide when you start and finish.

How long will it take to work through the course?

That’s completely up to you, friend! Smart Social Media is designed for you to work at your own pace. Each module acts as a building block for the next. Ideally, I recommend setting aside a few hours a week to go through the modules, plus additional time to implement what you learn.

Can I find the same information online for free?

I think if you spend enough time, you can dig up just about anything on Google. The problem is, you’ll likely find misleading and conflicting information (and spend a lot of time finding it).

The algorithms for social media channels are constantly changing. To say It’s hard to keep up with it all is an understatement!

With Smart Social Media, I keep up with the latest algorithms and best practices so you don’t have to worry about it. Both the course and the bonus materials are updated regularly, and you can feel confident that the strategies will work for your business.

The course is a big investment? Is it worth it for me?

Great question! As a business owner, I believe in spending your money wisely, so I’m totally with you here. What I’ve learned is, there’s always a trade off between time and money. You can either spend your time trying to research and learn all of these components on your own (then test, tweak, refine, rinse and repeat). Or, you can save yourself all that time and have the latest and best strategies at your fingertips, all in one place.

I’m only interested in mastering one network. Do you offer the components separately?

I totally get that you may be laser-focused on just one channel. That said, I wanted this course to be a complete toolkit for all things social media and content marketing. While I may offer some of the components separately in the future, right now they’re only available here.

It’s time to put social media to work for your business.

If you want to create raving fan customers, build your tribe, grow your traffic and subscribers, and master the channels that drive business, Smart Social Media will help you do it.

Grab the Black Friday Special!! 80% OFF! 

Get LIFETIME access to all the strategies to sell your products, create an incredible online community, and build your business with social media.

One payment of $99

Smart Social Media Course | Learn how to get clients and customers through social media training.