Have you been wanting to start a Facebook Group but not sure where to start? This post is for you! I share my best tips for growing an engaged Facebook Group to build an incredible community and increase sales!Hi friends!

If you’re a member of Facebook Groups, you already know what sanity-savers they can be.

Now, I’m not talking about the kind of sanity-savers that drive incredible amounts of traffic or help you grow your business.

Yes, they can do that, but I’m talking about the kind of sanity-savers that make you feel connected to the universe again.

When you’re sitting at your kitchen table in sweats and a t-shirt bangin’ away at your laptop, it’s easy to feel disconnected. And being able to pop into your favorite group, get feedback, share tips, ask questions, and partner up with other members makes you feel like part of something bigger.

(Fo’sure, there’s the dark side of Facebook groups. But that’s for another day!)

Many of you have asked me how to create and grow a Facebook Group, and today, I’m sharing the strategies that have worked for me to help you do the same.

I’ll be drilling down on the art side of creating and promoting a group. For the techie side of how to create a Facebook Group, Neil Patel has a step by step guide for you.

Ready? Let’s dig in.

First, why should you start a Facebook Group?

Well, for starters, you’ll have the opportunity to meet amazing individuals with similar interests and goals. Just like you can in other groups.

But here’s the difference:

In your own group, you have center stage. It’s much easier to be visible as a group owner vs a member because people HAVE to notice you. It’s like networking on steroids.

Here are some other perks:

  • You can reach a broader audience with your posts – you’ll likely get more traffic than other groups
  • More comments on your posts – you can use these to fuel other posts and threads
  • Draw attention to your freebies – pin them to your group for all to see
  • Announce your courses and programs – increased sales
  • Showcase your expertise and build trust – hold Q&A sessions and challenges

Of course, I wouldn’t write about building a Facebook group without pimpin’ my own. 🙂

If you want to network with other professionals and have multiple opportunities to promote your business, I’d love for you to join my Facebook community!

Before you create a Facebook Group

You’ll want to spend some time researching, taking notes, and creating brand assets before you set up your group.

I recommend creating a Google Spreadsheet (or Word doc, Evernote, Excel) so you can keep your ideas in one place. Here’s what mine looks like:
The first step on how to grow a Facebook group is to start with a worksheet to keep track of daily threads.

I create multiple variations to keep my daily threads fresh and new. Then all I have to do is put them in rotation in SmarterQueue. No last-minute wondering what to post. It’s all ready to go!

1) Decide what type of group you want to create.

Here’s where it pays to “think it forward.”

What level of engagement do you want your group to have?

Do you want it to be a promo group where people can sell their products, a group for sharing ideas and tips only, or a mix of both?

And what types of daily threads will you have?

For example:

If you have a wedding planning group, your thread may include the wedding planning highs and lows, best wedding plans, tips, budgeting, and finding photographers, bands, florists, invitations, caterers, and so on.

What about location? Will it be a local, regional or global group where members can buy and sell old wedding items and advertise their services?

As a rule of thumb, sharing groups have higher engagement than promo groups. Buut, it may be easier to get members if you mix it up. Just sayin’.

2) Create a group description.

Take the ideas you have from the previous step and create a group description.

Make sure you include the purpose of your group, who it’s for, and any group rules you have so that everyone can see.

For example, here’s my description:

Promote Facebook Group

See how I include a link to my free resources and my website? Boom.

3) Create a cover photo.

Doesn’t have to be anything fancy. Just a photo of you or a graphic image with the group name.

If you want, you can take it up a notch and brand your cover photo with colors, a logo, and other elements. It’s really up to you.

What size should your cover photo be?

Great question! I’ve got Facebook group cover dimensions and a free template for you.

4) Create daily thread images.

If you plan to run the same threads each week, creating images and scheduling them in advance will save tons of time and headache. This way you can have your group running on semi-autopilot.

Here’s a 1020 x 800 template I use:

Facebook Group daily thread image example

 

Related: How to Use Photoshop to Create Branded Social Media Images

The last thing you’ll want to do before you create your group is to gather up some Facebook friends and invite them to join. You need to add at least one person (besides you) in order to create the group.

Remember, you can always remove them later!

how to grow a facebook group

Next, it’s time to promote your Facebook Group and get some members!

5) Invite Twitter followers to join.

I send new Twitter followers a message to thank them for following me. In that message, I include an invitation to download a freebie or join my group.

When you do this, make sure you frame your invitation around what’s in it for them. Don’t just ask people to join your group!

Be authentic and human, strike up a conversation. Then let them know about the group and why they should join. What’s in it for them? More sales, networking, support, encouragement? Whatever it is, put it out there!

Whatever you do, don’t send people messages like this:
Grow your Facebook Group using Twitter direct messages.

Ick. What a buzz-kill.

Make sure you make it about them and not you. With me?

6) Invite email subscribers to join.

Don’t forget to email your subscribers! They’re your biggest fast and will likely get the most benefit from joining.

I always include a shout-out at the bottom of my emails, like this:

-P.S. Want your marketing questions answered? I’d love for you to join my Facebook Community where you can network with other professionals, share tips, join forces, and have multiple opportunities to promote your business. Join Online Biz Superheroes.

You can mention your group wherever you prefer – at the beginning, middle, or end of the email.

I like to keep the focus of my email on-topic and close with the group link. Too many buttons and links in the body of the email can be overwhelming, in my book.

7) Include a link on your website.

I just added my Facebook Group to my site navigation. So every time people visit my site, they’ll see the link which will redirect them to the group.

The way I see it, it’s just one more way to make the group visible.

More visibility = more people who know about it = faster growth.

Hmm…sounds like the formula for anything we want to promote, no?

Anyway, we’ll see what happens with it!

8) Mention the group in autoresponders.

When people opt-in to your list or sign up for a freebie, include a link to your group in the Welcome sequence.

Something like:

Hey there! Here’s the link to download the Guide to Wall-Hanging Art.

If you’d like more free resources like this, plus tips to design and sell your wall hangings, join my Facebook community [link].

If you include this extra line in all of your welcome sequences, everyone who signs up for your free offers will have an opportunity to join. And it’s all happening behind the scenes.

The best part is, the more opt-ins you have on your website, the more members you’ll likely get.

9) Add to social profiles

This one sounds like a no-brainer, but it’s easy to overlook. And really, it’s not hard to add a link to your group in your social profiles.

What IS hard is deciding how many calls to action (CTAs) you should include. After all, Instagram, Twitter, and even Pinterest don’t give us much real estate to work with, friend. It’s up to us to choose our primary CTAs.

My picks? My free resources and Facebook Group. Here’s how I include both in my Twitter profile:

Promote a Facebook Group from your Twitter profile.

What about you?

Are you looking to promote a new course or program? Get more subscribers? Or are you all about your group right now?

Psst…Curious about that fancy URL for the group?

You can do it too! Just create a branded domain (through GoDaddy) and have them forward the domain to your group.

I came up with the idea when I started my YouTube channel. There’s no way to create pretty links in YouTube descriptions, and this is my workaround.

#SHAMELESSPLUG Subscribe to my channel! It’s brand new and I can really use your support to help grow it. ✨ You’re the best!

10) Invite members of other Facebook Groups

This one has worked well for me. If you’re in a number of groups, you can direct message people who seem like they may be a good fit.

#WORDOFCAUTION You have to be careful with this strategy. Make sure you follow the group rules. If they don’t allow direct messaging or promoting groups, don’t do it.

And don’t go crazy inviting 100 people a day or anything like that. Maybe ten people every other day, you get the gist.

As long as you mention the benefits of your group (and follow through with your promise), people should be receptive to your invite. Most people have thanked me for inviting them…

11) Invite people who sign up for webinars.

This one I haven’t tried and am so excited to test for my upcoming webinar:

When people register for the webinar, instead of redirecting them to a Thank You page, send them to your Facebook Group. Simple.

I’m going to try this one soon and will keep you posted on my results. If you get to it before me, please let me know in the comments. I’d love to hear all about it!

12) Pin a post or a tweet to your timeline.

This is another one of those things you can put into rotation with other promotions.

Create a post/tweet about your group, then pin it to your Facebook and Twitter timeline. It will be the first post people see when they land on your page.

Pin a group post to your Facebook Page.

Pinning a post is super easy. See those three dots in the upper right of the post?

You can boost the pinned post and reach a bigger audience.

(I’d keep the budget small, say $5-10 a day for a week, and see what happens.)

Even if you boost another post and people visit your page, they’ll see the pinned post first. Woo!

13) Create an Instagram Story about it.

Instagram Stories work! I easily 2x my Instagram traffic every time I create a story.

The best part is, they’re fun and easy to create. Record a quick video or create a graphic about your group and use Instagram’s editing tools to add colors, text, hashtags, and more.

If you enable Save to Archive in your settings, the story will appear on your profile until you remove it, so new followers have a chance to see it.

 

Create an Instagram Story about your Facebook group.

 

14) Share your Facebook Group on social media.

You know what? I ALWAYS forget to promote my offers.

It’s terrible! I had to create a product promo worksheet to force myself to get into a routine of promoting offers in the same way I promote blog posts.

And to this day, I haven’t shared a single post about my group on social media (except for the pinned post, step #8 above).

So, friends, I’m off to start sharing!

Here’s my plan:

  • Create three Facebook/Twitter images
  • Create three IG posts
  • Create one pin

Hook those bad boys up in SmarterQueue, post them to my “freebies” category, and let them loop.

Curious about how to schedule posts with SmarterQueue? I’ve got a full guide for you right here.

That’s a wrap! Those are my tips on how to create a Facebook Group (and how to grow it to get more customers). What tips do you have to share?

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A social media cheat sheet for bloggers and entrepreneurs so you know what to post and when, plus tools to help you automate everything from scheduling, to growth and engagement, and creating images. Click through to see all the tips!

A social media cheat sheet for bloggers and entrepreneurs so you know what to post and when, plus tools to help you automate everything from scheduling, to growth and engagement, and creating images. Click through to see all the tips!

If you want to use social media to grow your business, but are a bit stumped with what to do, this social media cheat sheet is for you! It will help you plan out your content so you know what to post, when to post and how to post it. You’ll be on your way to blowing up on social media instead of feeling overwhelmed! I could have made this 30 days but actually, you don’t need it – just repeat it all over again on Day 25.

Follow these simple tips and download the social media cheat sheet  for massive growth:

  1. Share other people’s content and your own. Plan it all out and write it all down.
  2. Part of feeling overwhelmed is when you plan out more than what you can actually do because it looks great on paper! If you can share your own content once every two weeks, just fill in with more quotes, announcements, roundups, and other people’s content to give yourself some breathing room. When you have more time, you can share more of our original stuff.
  3. Pre-schedule your posts with services like Buffer, HootSuite or Tailwind. This will save you tons of time!!
  4. Be visual. Visual content is 40x more likely to get shared than other types of content. Use Canva to create appealing graphics and title images for your posts. Remember to brand each image with your logo!
  5. As you build a following and engage with people, you’ll see a boost in traffic to your blog. Make sure your posts encourage people to sign up for your newsletter or opt in to a freebie so you can leverage the traffic to build a mailing list.
  6. Study the things that other brands are doing to build their following and do that too. Monitor everything after the first month to see what’s performing well. Then do more of it!

Click on the image below to download your cheat sheet and calendar.

A social media cheat sheet for bloggers and entrepreneurs so you know what to post and when, plus tools to help you automate everything from scheduling, to growth and engagement, and creating images.

Let me know how you make out with this! Did I miss anything, anything else I need to add to help you save time?

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If you’re ready to get serious about social media, but aren’t sure about the best ways to use it for your blog or business, this post is for you! It includes 9 tips for bloggers and entrepreneurs to help you create a successful social media marketing strategy that get you more followers, traffic, subscribers, and sales, PLUS save tons of time each week. Click through to get the social media strategy template and social media plan!

How to Create a Social Media Strategy | This post will help bloggers, entrepreneurs, and small businesses create a social media strategy plan that gets results. It even includes a social media marketing strategy template. #socialmediatips #socialmedia

Part 3 of the Blog Profit Plan series. This was originally a 2-part series, but after the last post, I realized that we still have a missing piece:

A social media strategy.

The missing piece is crucial if we’re going to tie our four buckets together:

  • Traffic
  • Content
  • Subscribers
  • Money

Social media is the bridge that connects you to your future customers and when you do it right (which I’m going to show you how right here!), it will be a game-changer for your blog and business.

If you missed parts 1 + 2 of the Blog Profit Plan series, here’s what we covered:

  1. How to Create an Epic Blog Business Plan
  2. The Blog Profit Plan: How to Make Money With Your Blog

Today, I want to look at part 3. Before we dig in, I should mention that having an effective social media strategy is all about showing up. Everyday. Even if it feels like a colossal waste of time and you have so many other things to do already, if you stay with me here, you’ll see the payoff. Promise.

Let’s dig into the strategy.

I created this social media strategy blueprint to help put what you learn into action. Click the image below to download. 

 Social Media Strategy Plan

This post contains affiliate links.

Step 1: What are your monthly goals?

Write this all down so you can see your priority goals for the month. This way when you share content, you have a strategy and a plan behind it. All successful social media strategies start here.

What’s the most important thing for you to accomplish this month? Do you want to:

Knowing your end game will help you plan what types of content to share (including any promotional content), plus give you actual numbers to hit.

For example, if your month’s goal is to get more subscribers, you would want to schedule blog posts that include a freebie or opt-in offer. And if your goal is to promote a new service or product, you would want to schedule blog posts that contain links to your product offer, coupons, discounts, and so on.

Step 2: Share content

Now that you’re clear on your goals, it’s time to share content to support your monthly goals and help build your following. There are two types of content you’re going to share:

  • Other people’s content
  • Your own content

We could just lump these two together and call it “share content”, but I’d rather break this section down because our strategy will be different for other people’s content vs our own content. First of all, it will take some time to develop a system for your original content. Sharing other people’s content is easy to set up and you can build a ginormous following this way. I grew my Twitter account to over 16K doing exactly that – retweeting and curating content.

Now, would I recommend sharing only other people’s content? No way. Definitely not a good plan if we’re going to build a platform for a hugely profitable business (which is exactly what we’re going to do!). Buuut, a following of 16K means that when you start sharing your own content, you have an audience ready to consume it. I say let’s check the box on it, so we can move on knowing that we’re revvin’ up a social media strategy the right way, k?

First up: create a source library of bloggers, influencers, pins, and posts.

Here’s how to do it:

1) Create a Feedly source library

There are likely blogs and influencers in your niche that you follow (if not, time to crack the books!). Make a list of sources that are relevant and useful to your audience. The sources can be anything…blogs, Facebook pages, Instagram accounts…anything.

For instance, my list includes:

Now that you have your sources, it’s time to import them into Feedly. Feedly will read and organize all of your favorite news sources in one place. Uh, huh? It sounds more confusing than it is. With Feedly, you have access to all of your favorite content right from their dashboard. This means that whenever a new post is published, Feedly will update your feed in real time, so you only have to check one source to see fresh new content.

creating a social media strategy- FeedlyLookin’ good… Later on, I’ll show you how to share all of your epic Feedly content, but for now, fist bump.

2) Create secret Pinterest boards

Now we’re going to do the same thing on Pinterest using secret boards. Secret boards are Pinterest boards that only you can see, so when you save pins here, they’re just for you and no one else. You’ll see them below your other boards, like this:

pinterest marketing strategyI recommend keeping your source list handy (plus any other brands that pin great content). This way if you can’t find valuable pins to share right there in your feed, you know where to go to find them. What I do is once a week, or when I’m catching up on Hulu, spend 30 minutes pinning content to my secret boards.

For example, my secret “source” boards are:

  • + Blogging/Biz Pins Source
  • + Entrepreneur/Freelance Source
  • + Social Media Source

The + sign is how I know that these boards are secret. See the mood board in the image above? That’s another secret board where I pin everything that inspires me…things like colors, fonts, work spaces, interiors, textures, fashion, logos, other brands…everything I love gets pinned here. If you want a place to gather design ideas for your brand, this is a fun way to do it! Gotta love Pinterest!

Step 3: Create and share your own content

Next up: let’s look at your own content. Here we’re talking about all the content you create: blog posts, tips, promotions, products, Ebooks, quotes, behind the scenes, stories, and so on.

The best way to approach this is always to be thinking about how you can turn one piece of content into something new. This way you’ll have multiple visuals to share, plus you’ll be building up a huge content library.

What do I mean by this?

First of all, for each post you want to create a number of assets, which is a fancy way of saying that every time you publish a post, you create a few pieces of content for it. Think of it as your blog post kit. For example, for each post you might have:

Phew! This looks like a lot, I know, but can you see how much content you can create by repurposing? Once you have a system together with branded image templates (use Canva or Photoshop), things move much faster.

Here’s an inside look at the content I created for one of my posts:sample social media marketing planI’ve also got a blog promotion plan for social media, which you grab right here.

Check out this Blog Promo Plan + Checklist to help you promote your blog posts and get massive social media traffic!

Step 4: Schedule content

I’m a huge fan of Buffer, SmarterQueue, BoardBooster, Tailwind, and Planoly for Instagram. What’s the deal with all these scheduling tools, you ask? Here’s how I use them:

BUFFER – $10 a month
Use for Twitter

To share other people’s content, I use it with IFTTT, where my recipes pull my Feedly feeds into Buffer. I also use Buffer to give new posts an initial spike in traffic. When I have a new post, I create 15-20 tweets and schedule them throughout the week in Buffer. I’ve found this to be an effective Twitter marketing strategy for my content.

SMARTERQUEUE – starts at $20 a month
Use for Twitter, Facebook, and LinkedIn

A serious game-changer for me, I heart it big time. SmarterQueue is like Buffer meets Edgar without the huge monthly fee. Once my queue reaches the bottom, SmarterQueue loops my posts so that they are always being shared. The only thing on my wish list is a better way to promote new blog posts, which is why I still use Buffer. Hopefully, these guys will be adding that feature soon.

social media strategy.with SmarterQueueBOARDBOOSTER – $10 up to 1000 pins a month
Use for Pinterest

Pinterest accounts for 80% of my traffic at this point and BoardBooster has been a huge reason why. This is a cool way to pin all at once but have Pinterest space them out for you, so you don’t bombard your audience with 30 pins in one hour. Oh, and remember the secret boards we created? BoardBooster is where you’ll set up campaigns to share those pins with your audience. We’re talkin’ set it and forget it here, friend.

Related: 14 Ways to Get Massive Traffic from Pinterest

TAILWIND – $10 a month
Use for Pinterest

BoardBooster has a semi-steep learning curve. There’s a lot to digest, and it takes time to set up your campaigns. If you want to get a jump on scheduling and get right to it, Tailwind is your answer. It’s amazingly easy to use, and all of your scheduled pins will be right there on the dashboard, so if you’re a visual person like me, you will love it!

Social Media Strategy Tip

There’s also a way to loop your pins similar to BoardBooster. If you’re curious about how looping on Tailwind works, this post is a good read.

PLANOLY – $7 a month
Use for Instagram

If you’re a control freak like me and want all of your images to have the same look and feel, with Planoly you can tweak designs in Photoshop, schedule them straight from your desktop, and share them from your phone. I started using this tool a few months ago and have to say it’s a fun way to schedule posts on Instagram. I’ve grown my following quite a bit thanks to Planoly and highly recommend it.

Social Media Strategy Tip exampleStep 5: Engage with your audience daily.

Make sure you engage daily with your audience – reply to comments and tweets, like other people’s posts, share, comment, and so on. The trick here is to get in and get out so you don’t get sucked in! Try to limit your time to 15-20 minutes a day. Preferably this will be your downtime, so you don’t interfere with more productive tasks, like creating content.

Phew! You made it. We’re gettin’ close…just a few more things to cover.

 

[ WHAT SHOULD YOU POST, AND WHEN? ]

Step 6: What types of content should you share?

The best social media plan includes sharing the right types of content on each platform. For instance, Facebook and YouTube are perfect for videos. Quick tips and inspirational quotes work well on Instagram, Facebook, and even Twitter.

Instagram and Pinterest are visual platforms. You’ll need to focus on creating eye-guzzling graphics that stand out and grab people’s attention. A straight text post won’t do on these platforms.

On Facebook and Twitter, you can include text-only posts, just know that these tend to get fewer retweets and shares than graphic posts.

What you can do with text posts is to ask engaging questions, such as:

  • What is the one thing most people don’t know about you?
  • If you could wave a magic wand over (your subject), what would you like the result to be?
  • What are the top 3 things you want to learn more about?
  • Are you excited about (insert subject)? Yes/No

People love inspirational quotes, quick tips and videos, so I like to spend a day or two at the beginning of each month to create graphics and quick tip videos. If you do this, you’ll always have content to share, even if you fall behind with writing blog posts. Been there, done that!

If you need help brainstorming what to share, this social media calendar has over 24 different types of content to help you get started.

social media marketing strategy examples

Step 7: Best times to post

I’m going to give you general guidelines for each platform, which I also cover, and more, in this post. Here again, you should track the analytics on each site to find the times when the largest number of your fans are online. (Psst…I’m working on a social media strategy template to help you with this, so stay tuned.)

The reason I recommend tracking your analytics is because I’ve seen some interesting patterns for my blog. Even though the best times to tweet should be weekdays 1-3 pm, I see a lot of retweets happening between 2-5 am, and again at 11 pm. This tells me that my Twitter audience is very active in the middle of the night, and not so much during the day. And with Pinterest, everyone (including me) will tell you that Saturday is “Pinit-Day,” but recently I’ve been getting more Pinterest traffic on the weekdays than on the weekends, including Saturdays.

You’ll likely experience the same thing, and these insights can be applied to your social media marketing tactics and posting times. I recommend starting off using the times below as a guide. Then, check your analytics every month to find the best times for you.

When to post guidelines:

  • Facebook – 12-3pm & 8-9pm weekdays, weekends 12-1pm
  • Twitter: 10am-6pm, sweet spot between 1-3pm weekdays
  • Pinterest: 5pm – 12am, all day Saturday
  • Instagram: 12-3pm, 8-10pm

Analytics tools:

Facebook – No more guessing! Use Facebook Insights (Your Page > Insights > Posts) for the best times of day to post. Here’s what your data will look like:

Facebook insight for social media plan

Twitter – Tweriod is a site that will give you the same data as Facebook Insights. I believe you can even view individual days for more specific data.

Instagram – Since you’ll only post on Instagram 1-2x daily, it’s crucial that you nail down the times that your audience is most active. Now, Planoly is a very pretty way to schedule Instagram posts but Iconosquare is going to be your one-stop Instagram HQ. Use it to find out which times your audience is actually engaging. Then schedule your posts accordingly.

Social Media Strategy Tip: Use Iconosquare to find the best time to post on Instagram.

Update: If you have (or switch to) an Instagram business account, you’ll see similar data in Instagram Insights.

Pinterest – If you use Tailwind for nothing else, use it for the analytics. With a premium account, you can see the best times to post based on engagement, which is what you’re looking for. You can use the data to schedule pins either through Tailwind or BoardBooster. Make sure you pin heavy on the weekends, especially Saturday. As I mentioned above, that’s when people are most active on Pinterest.

That wraps up the analytics. Now that you have your toolkit make sure you pop in once a month to review and tweak your social media strategy according to your best times to post. Your goal is to get the most engagement for each piece of content and skyrocket your growth.

Step 8: How often should you post?

Each platform is different. On Twitter, you can post 20-30x a day. Same for Pinterest. On Facebook and Instagram, you’d be spamming people’s feeds if you did that.

Here are some daily guidelines:

  • Facebook: 1-3x
  • Twitter: 13-20x
  • Pinterest: 10-50x
  • Instagram: 1-2x

You’re probably thinking How the heck am I going to post 30x on Pinterest or Twitter?

I’m right there with you… It’s a lot. I recommend starting small and scaling up. Think of the guidelines as your finish line. They’re up ahead, around the corner, and you’re going to reach them, just not quite yet. First, let’s put our heads down and focus on the start, which looks something like:

  1. You post once a day on each platform.
  2. Once you’re comfortable with that frequency, increase it to twice a day.
  3. Next, pick one platform to dominate, preferably the platform where most of your audience hangs out. Become a Ninja Pinner or Instagram It-Girl, kind of thing. The key here is to focus on just one platform for a long time.
  4. Once you’ve mastered step #3, repeat it for the next site.

Let’s recap: our monthly goal is to tie all of our buckets together (content, traffic, subscribers, product). And we want to do that with social media.

Here’s what a day on social media might look like:

  • Share on Twitter, Facebook, Instagram:  Your own blog post, a quick tip, other people’s content from resource list
  • Share on Pinterest: 5 pins from your source boards, 5 repins
  • On all platforms: Moderate, engage, comment, like, reply, retweet, share

The beauty here is that the only thing you’re doing in real time is that last one: moderate and engage. Everything else has been planned and scheduled ahead of time. Super fantastic, you’re all set!

Psst… an easy way to build up your content library is to repurpose your blog posts as videos, helpful tip graphics, questions, text posts, and so on. I know I’m repeating myself here, but I learn things visually, so figure it can’t hurt. Here’s what I usually create for my blog posts:
social media marketing strategies

Then I share each of these the first week my post publishes to get an initial spike in traffic. If you want, this blog promo plan will show you what to share on each platform so you can do the same:

social media marketing plan template

We’re almost finished.

If you feel like this is a lot, I get it. There’s a learning curve to all of this. No one becomes a ninja warrior overnight 🙂 If you hang in there with me and put in the time, scheduling social media will soon become effortless. And it will be so worth it. You’re going to rock social media and your goals, k? Just one last step which is super important and we can’t forget it.

Step 9: Queue it all up – one day a month

Spend one day a month planning your content around your monthly goals, so that you know what you want to share. Preferably you do this on the first of the month. What this looks like is you use the monthly calendar (step #1 above) and gather your content for the month around it. Pull from your blog posts and your resource lists from Feedly and Pinterest.

What this looks like:

You use the monthly calendar (step #1 above) and gather your content for the month around it. Pull from your blog posts and your resource lists from Feedly and Pinterest.

Then on Sundays, schedule your content for the week and create the images you need. This will include blog post images and other social media images, such as quick tips and inspirational quotes.

Here’s what I create for each post (now this is the 3rd time I’m saying this haha)

  • 2 pins (for A/B testing)
  • 2-3 Instagram images with links to my posts, or inspirational quotes
  • an image for Facebook and Twitter
  • a video of my post
  • a quick tip image for Facebook and Twitter

Let’s wrap this baby up!

Here are some final thoughts:

  • Consistency is key to getting results on social media. Show up each day, and you will grow your following and your business. No doubt.
  • Create a social media marketing plan each month for what you want to achieve on social media. Social media can really suck you in, so I recommend doing what you need to do each day and that’s it. That means you comment, like, moderate inside each platform, but do all your other work outside of them.
  • When you’re starting out, share other people’s content first, then focus on original content. This way you’ll build your following as you rev up your own content machine.
  • Use the tools mentioned above (BoardBooster, Tailwind, Buffer, etc.) to schedule your content.
  • Share content on each platform to start, then focus on growing one site. I recommend digging into Pinterest first because that’s where you’re going to get the bulk of your traffic. When those are bringing you great results and you feel comfortable, move on to another platform.
  • Test and check analytics to see what posting schedule works best for your audience.
  • Always include an image with your posts, unless you’re asking an engaging question. People are very visual, and this will help your posts stand out and be seen!
 Download the Social Media Strategy Blueprint.

I would love to hear how you made out with this. What does your social media strategy look like?

Having fun with the Blog Profit Plan series? Let’s keep it going:

Part #4: Affiliate Marketing for Beginners: How To Start Making Money With Your Blog

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Social media image sizes for Facebook, Twitter, Instagram, Pinterest, LinkedIn and Google+Seems like there are so many different cheat sheets out there when it comes to social media image sizes. I was actually a bit stumped gathering these dimensions because there’s so many sources out there with completely different info.

The reason is that things change on each network, and each network has a completely different set of dimensions, viewable area, positioning and requirements for cover photos, profile pics and shared images.  It can be overwhelming knowing where to start.

So I put this resource with information together to help you make sense of it all. I’m hoping these are current and accurate. If not, please let me know and I’ll update it right away.

My top recommended sizes are:

For profile pics: 500 x 500. You can edit, crop and resize inside each platform.

For cover photos: See below – varies for Twitter, LinkedIn and Google +

For shared + link images:
1200px square for Instagram
1200 x 600 for Facebook & Twitter *
736 x 1102 (up to 2061) for Pinterest

*Even though Facebook and Twitter dimensions have slightly different proportions, following a 2:1 aspect ratio for both has worked fine for me. Also, since Twitter updated its tweet image size to 506px square, you can use the same 1200px square image instead of the horizontal image. Keep in mind that if you’ve enabled Twitter cards on your site, when you post a URL to Twitter the image will still crop to horizontal. So 1200 x 600 may still be the way to go for FB and Twitter, at least for now.

Part of the decision here is your blog design and sizing of your featured image. If your blog is designed for horizontal images, go with the 1200 x 600 as a template size. If you’re using a masonry type grid, a square might work well. And if Pinterest is important to your brand, a vertical image will work well. I use a horizontal image as the main featured image and add a vertical image inside the post for pins.

Updated: January 18, 2018

Facebook Image Sizes

Cover photo: 828 x 315 desktop / 828 x 462 mobile
(New) Group Cover photo: 1640 x 921px
Profile pic: 180 x 180
Link image: 1200 x 630

For Facebook profiles, your profile image will cover a good part of the lower left side of the cover, so if your cover photo incorporates text like mine, make sure you placement clears these areas. Keep in mind that mobile cover photos are taller and extend to 462px, so if you don’t want the left and right margins to be cropped, use 828 x 462 for your cover photo and adjust the placement of your images and text so they clear the difference. For instance, on the desktop my cover photo is cropped to 351px, but on mobile shows the full image:

Facebook cover photo size, including visible and invisible areas, plus mobile size guide

For Facebook pages, you don’t have to worry about your profile pic interfering with the cover photo. There’s less nudging and tweaking you have to do because the profile image now appears to the left. You have the full canvas to use for creative elements, branding, icons, CTAs and so on.

 

Twitter Image Sizes

Header: 1500 x 500 (1500 x 389 visible)
Profile pic: 400 x 400 (displays as 200px)
Tweeted image: 1024 square or 1024 x 512 (2:1 aspect ratio, displays as 440px wide)

For Twitter, even though the height of your file should be 500px, the visible area will be cropped to 398px high. And a portion of your profile pic is positioned on the lower left corner, like Facebook. Be sure to take that into consideration when placing creative elements.

Another thing to note is that the cover photo is responsive, meaning that the size will adjust according to the browser size and resolution. This means that your profile pic will shift left and right as people adjust their browser windows, so be sure to block out enough room for error on either side.

Twitter header image size, including visible and invisible areas

 

Instagram Image Sizes

Profile pic: 180 x 180 (displays as 110 x 110)
Shared image: 1080 x 1080

Note that Instagram images are no longer limited to a square shape, so you can work with 1080 wide, and choose a height anywhere from 566 to 1350 high. This larger 1080 image size means that images will be high resolution, so people may want to download yours for their own use. To prevent that, consider branding your photos with a watermark.

Pinterest Image Sizes

Profile pic: 165 x 165
Board cover: 500 x 500px recommended
Pins: 736 x 1104 (up to 2061)

Pins longer than 2061 will be cropped in the stream on mobile.

You can create custom pins for each of your boards – which I’m on the fence with – as a way to brand your boards so that they have a consistent look. If it bugs you that you can’t crop or reposition standard pins to get them to display the way you want, creating board covers may be the way to go. Personally, I’m okay with the look of my boards without customer covers. I figure that when/if Pinterest changes board cover sizes again,  I won’t have to worry about chasing new designs!

Still want to try experiment with custom board covers?

All you have to do is upload a pin sized to 500 x 500px, give it a description with a link back to your website, and assign it to your preferred board. Then edit the board and select the new pin you created as the cover photo.

Here’s where you do it:

Where to change your Pinterest board cover photo

 

LinkedIn Image Sizes

Profile pic: 200 x 200
Profile background: 1400 x 425
Update image: 698 x 400

Just like Twitter and Facebook, part of your background photo is hidden by your LinkedIn profile, which overlays the mid- to lower- section. If you have a free account, an additional 70px on the top will be superimposed by LinkedIn banner ads. So even though you do need to upload a 1400 x 425 image, the visible area on a free account is more like 1400 x 355. This is not the case for premium accounts – with premium accounts your profile will be superimposed but you have the full 425 height for creative elements.

Make a note of the invisible areas below when designing your cover. If you have messaging or images you want to showcase like I do here, make sure to clear those areas. The background photo is responsive, so depending on browser sizes and resolutions your background image will scale larger or smaller.

 

LinkedIn banner image size guide, including visible and invisible areas

 

Google+ Image Sizes

Profile pic: 270 x 270
Cover photo: 1080 x 608 (displays as: 920 x 518)
Shared image: 800 x 600

Did you know that when someone clicks on your name in the Google+ feed, both your profile pic and cover photo appear? It’s kind of cool and called your “hovercard”, which is like a digital business card.

If you’re a Google+ user, when someone visits your profile the visible area is about 1080 x 372. That means that any elements you place on the top and bottom won’t be visible when your profile initially loads. Users will have to scroll up to actually see the full 608 height. Keep this in mind when placing text, branding and graphics you want people to see right away.

Google+ cover image size template for profiles and pages

 

Keeping current on social media image sizes can be such a headache with all the changes. It doesn’t have to be! Help spread the word to make it easier for everyone else. I will try to keep this as current as possible as new updates are released. In future posts, I’ll walk you through determining which template sizes are best, how to create them, and how to watermark them with your own brand elements, colors, fonts and logos. That way when it’s time to share your images, you have a process down that will save you tons of time.

Feel free to pin this 2016 social media image size cheat sheet so your followers can benefit too:

 

Social media image sizes for Facebook, Twitter, Instagram, Pinterest, LinkedIn and Google+

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How to really use LinkedIn to get clients. These are the exact steps and tools I used to land my first $32K client.I love LinkedIn. I love its simplicity. I love that it’s all business. I also love that I can leverage it to win new business, because almost half of its user base is C-level executives.

I realized just how powerful LinkedIn is after trying other databases like Google, InfoUSA, SalesGenie, and data.com. I always found myself coming back to LinkedIn.

Here’s why:

  • My prospects are on LinkedIn.
  • Members keep their profiles up to date, so the information is accurate, unlike other databases where the info is often outdated.
  • It’s easy to perform and save searches.
  • LinkedIn mirrors live networking in a social setting.

Today, I’m sharing my system for getting high-paying clients with LinkedIn. Here’s what you will need for this system to work:

  • Sales Navigator account – starts at $75
  • SalesTools – $35 per month
  • Sellhack – $10 per month
  • An email emulator + Vibe – free (or a VA to do this part for you)
  • QuickMail – starts at $39 per month

What I’ve done with these tools (except for Sales Navigator) is keep them active when I’m in deep prospecting mode and turn them off when I don’t need them. With SalesTools, it’s easy enough to create an account later on, and QuickMail will let you go in sleep mode for $5 a month.

Here’s a quick rundown of the tools:

  • SalesTools is a search extractor tool that will save your searches to an Excel spreadsheet. There are others out there, this is just the one I prefer.
  • Sellhack and Vibe are both Chrome extensions that will help you gather email addresses for your list. I use them both. Sometimes Sellhack will find an email that Vibe can’t, and vic versa.
  • The email emulator is an Excel formula that creates email variations based on your prospect’s name and domain (firstlastname@domain.com, flastname@domain.com, firstname.lastname@domain.com, and so on).
  • I found an amazing VA to help gather email addresses.
  • With Quickmail, you can automate your outbound emails in batches, rather than manually one by one.

There are two ways to go about using LinkedIn to get clients:

Prospecting within the LinkedIn platform

You can make 1st degree connections and message prospects directly through LinkedIn. In this case, you won’t need SalesTools, Sellhack, Vibe or Quickmail. This is because you can message anyone you have a first-degree connection directly on LinkedIn. You also have access to their email.

Prospecting outside of LinkedIn

You perform searches with Sales Navigator, save to a spreadsheet and prospect outside of LinkedIn. This is the method I used. You will need all of the tools mentioned above for this method.

There are pros and cons to both approaches

With the first method, you’re building your LinkedIn network while you’re generating leads, so you can continue to engage your connections with new content and products. You also have access to their email, which is a huge plus. All you need for this approach is a spreadsheet to track your connections and messages.

The downside is that you have to message people one by one, which is time consuming. You may hit LinkedIn’s limit of invitation connections using this method. In that case, you’d have to hold up for a while. You also can’t save searches, so it takes a bit more admin to keep track of your progress.

With the second method, you’re working offline (meaning outside of LinkedIn). You’re not building your network, but you still have their data saved in your spreadsheet. It takes some time to gather email addresses, but once you do, you can set up sequences in QuickMail and automate your email outreach. I’ve found that with this approach, I can be a more direct in my emails.

Whichever method you prefer, here are some things you’ll want to before you begin:

 

PART ONE: SETTING THE FOUNDATION

1) Make sure your profile is up-to-date

Make sure your profile reflects your purpose and your message. What a lot of people do is to treat their LinkedIn profile like a CV or resume, when really you should treat it more like a mini personal website for you and your business. After all, you want to use it for lead generation and to grow your business, so you want to make sure you frame it around your value proposition, products and services.

This is especially crucial if you’re using prospecting method #1, where you’re networking within the LinkedIn platform. When you invite someone to connect, they will first visit your profile before accepting.

What they’re going to see first is your profile pic, headline, and your Summary. It should go without saying that you want a professional-looking picture for your profile a headline that clearly conveys what you do.

The area you want to pay special attention to is your Summary. It’s the first substantive section that people will see, and they’ll make a decision based on this to accept or decline your invite. What I like to do here is to tell a bit about myself and my business, with a focus on who I help and how. It’s also a good idea to list your specific services. You can check out my Summary to get an idea of what to include here.

LinkedIn profiles take more time to complete than Facebook, Twitter, and Pinterest. For my tips on how to optimize your profile, check out this post.

2) Create a prospect avatar

Next up, create a prospect avatar. Think about who you want to reach. If you’re unsure, take a look at your existing clients. Which ones do you wish you had 5 more of? Which are most profitable? Use those to create your prospect avatar.

Here are some things to include in your avatar:

  • Target industries: what specific industries do you want to target?
  • Location: What geographic regions do you want to focus on?
  • Revenue: LinkedIn doesn’t actually list revenue as a search criteria, but it’s still something you should know.
  • Company size: LinkedIn uses number of employees as a measure for company size rather than revenue. The breakdowns are 1-10, 11-50, 51-200, and so on. What size is a best fit for you? To get an idea of how revenue translates into company size, data.com will show you both for any company.
  • Titles/positions: Who are the key decision-makers for your product or offer? Do you want to reach marketing managers, presidents, CIOs?

Then take this info and document it on a worksheet so you can refer to it.

3) Export your current connections

Your current connections are a perfect place to start prospecting. You probably have connections with friends, co-workers, family, colleagues, and friends of friends. Some of these may fit your prospect avatar.

Here’s how to export your connections:

  • Under My Network in the top brown bar, select Connections. This will bring you to a page where you’ll see all your connections.
  • On that page, select the gear icon in the upper right.
  • On your Manage Connections page, under Advanced Settings on the top right, select the “Export LinkedIn Connections” link.
  • Export as an excel file.

Then go through your spreadsheet and make a note of anyone on there who fits your prospect avatar.

4) Use the Advanced Search tool

LinkedIn’s Advanced Search is an amazing tool. If you use it right, you can get pretty granular with your searches.

You want to focus your searches on 2nd and 3rd degree connections and group members. 1st degree connections you already have access to, so you don’t need to include.

All accounts, including free, have access to the filter criteria in the left and middle columns. The right column has two very important filters that you need in order to narrow down your searches and those are only available with a premium account.

Here are the filters you’ll use the most:

  • Location
  • Company, if applicable
  • Industry
  • Seniority level (requires premium account)
  • Company Size (requires premium account)

Once you fill out your desired fields, you can run the search. There’s a bit of an art to conducting searches and after a while you’ll get the hang of how best to use it to get the results you need. Try to narrow the results down to between 200 and 600. Any more than that and you’re probably not being targeted enough. You also want a number that’s manageable.

One thing is for sure. Upgrading to a premium account (at least for the duration of your prospecting) will get you more targeted results than a free account. You will literally get thousands of search results with a free account and it’s impossible to narrow it down further without access to Company Size and Seniority Level.

Two fields from the left column that may also be helpful, depending on your search, are Keywords and Title.

 

PART TWO: PROSPECTING

Now that you have your foundation set, you can start prospecting. I’ll be going into detail on the method #2 in this post.

Here’s what I will point out about method #1 before I get into it:

  • Start with the current connections that you downloaded and send a message to any profiles who look like they fit your avatar. Try to get in the habit of using your connection spreadsheet like a CRM. Make sure you make a note of the date you sent your first message, with a follow up date at least 2 weeks out.
  • Once you’ve messaged your current connections, then run a new search. Look at any profiles that seem like a good fit and send them a connection request. Note: Don’t use the default I’d like to add you to my network message. It’s much better to say something like I hope business is good. I came across your profile and thought it might be good to connect…
  • Try to send about 20-40 connection requests a day, or do something like 300 requests within a one or two-day period. Remember, with this method you can’t save your searches, so you need a way to track each search you perform and where you left off so you can pick back up the next day.
  • After a couple of months, go in and export your connections again. This is where it gets a little tricky because you need one master spreadsheet for all your connections.  You need to merge the two spreadsheets and get rid of duplicates so you can get your new connections into your pipeline and start messaging them.
  • Repeat these last few steps every couple of months

Now on to method #2.

5) Extract your search results

With the search results still open in your browser window, open up SalesTools and enter the URL for your LinkedIn search. SalesTools will save up to 1,000 profiles (which is another reason to narrow down your searches). It will take some time to process, so just let it run while you do whatever else you need to do. Once it’s done, save the Excel file.

You’ll see in the spreadsheet that you have a whole lot more information than you need, so you’ll need to clean it up a bit. The only sections you need are Name, Title, Company, URL, City/State (if needed). Get rid of everything else.

Next you need to start scraping emails, which leads me to the next step:

6) Gather the email addresses

You can either do this next part on your own or hire a VA with lead generation experience to help, which I highly recommend. It’s a monotonous process and you’ll want to stick a needle in your eye in no time (but the pay-off’s worth it!) Someone experienced with lead generation will have access to their own databases, such as data.com and more. I’ve found some great VAs on Upwork.

If you do it on your own, here’s what you do (use Chrome to do this):

  • First use Sellhack because it’s easier. Just enter the name, company, and domain for each prospect into Sellhack. Let it run and it will come back with an email and accuracy rating. If I get a 50% or better accuracy rating, I’m happy. Sometimes it can’t find a result, which is when you need to turn to Vibe.
  • Vibe works with the emulator and your Gmail account. An emulator is a simple formula made in Excel that will spit out common email variations based on your prospect’s first name, last name and domain.
  • Open Gmail and start composing an email. In the “to” window, start entering in different emails from the emulator. As you hover on each email, Vibe will hunt through Facebook, Twitter and LinkedIn until it finds the email address. When it does, you’ll see the profile appear on the right and that’s when you know you have the right one.

You can see how tedious this step is. But once you have it down, it’s easy enough to train a VA to do it for you or find someone who has access to their own databases (meaning that they have paid accounts with SalesGenie, data.com, etc.)

7) Import your list into QuickMail

Once you have the emails you’re ready to start the outreach, which is where QuickMail comes in. QuickMail is a tool that lets you automate outbound emails and make them look like you sent them each personally, like the old fashion manual way.

The first step is to connect QuickMail to your Gmail account. You can specify another email address to send from, but you’ll lose some functionality if you do this.

Here’s what I mean: when you use your Gmail address to send from, any prospect who replies to your email will be removed from your sequence (not removed from your list, just your sequence). This means that if you have a 4-step email sequence and John Doe replies to the first email in your sequence, he won’t get emails 2, 3, and 4. But if you use a different email as your “from” you will need to manually go into the sequence and remove him. And that’s very easy to forget to do. It’s embarrassing to you and insulting to your prospect if you send follow up emails when he already expressed or declined interest. It totally kills the personalization, too. It’s happened to me and it’s mortifying!

Now that you’ve connected your Gmail, it’s time to import your list. QuickMail categorizes leads with Prospects and Groups. When you import your spreadsheet make sure you assign it to a group. I usually name my groups by niche or company. You can go back in and assign prospects to groups later, but it’s better to do it right away during the import. This way as you import new spreadsheets you have them grouped accurately.

Before you import your list, you need to make sure you follow QuickMail’s naming convention for the header row (Fname, Lname, Email).  If yours doesn’t match, the import won’t work.

And for an extra $10 or so, you can have QuickMail verify your email addresses, which I recommend you do. It will move any unverified email addresses to a new group so you don’t get high bounce rates or send to invalid email addresses. This step is to keep your sender reputation high so you don’t wind up in the junk or spam folder.

8) Craft your emails

Decide how many emails you want in your sequence and write them ahead of time (I usually send at least four). You’ll find that the follow up emails will often get you a better response than your initial email. This is because people are busy and may not have time to respond right away. Most will eventually reply, even if it’s to say No, which is fine because it will help you to focus your efforts on qualified prospects.

When it comes to what to say in your emails, there are a number of schools of thought. What I do is to quickly introduce myself, what I do and firms I’ve worked with (if you have a well known brand you can mention, it goes a long way). Then I list out how I help and how it will benefit them. I always close by asking if they have time to speak on a given day, say Tuesday, of the next week. It’s good to give people an option to choose another day or time that works best for them.

My follow up emails are even shorter – 3 sentences max. I mention my previous email and recap my value proposition and how I can help. I phrase each follow up email it a little differently. And again, I ask for a call. Some people add humor in their follow-ups and say things like I haven’t heard back from you so that means you must have fallen through the cracks like these ducks. This isn’t my style so I’ve steered away from it, but am still curious as to what kind of response a funny email like this would get.

The bottom line with email outreach is that if you don’t ask, you don’t get. Make sure you pick a day rather than “some time over the next few weeks”, so that all the recipient has to do is reply with a Yes.

9) Schedule your sequence

Now that your emails are ready, you can add them to QuickMail. You’ll need to create a new sequence to do this.

Note that Quickmail refers to individual emails in a sequence as Steps. So on the left side of the dashboard, select “1st Step”. You can then enter your email in the window on the right side. Don’t forget to add a subject line. Check out this post for how to write subject lines that stand out and get opened.

Below the main window you’ll see a list of merge tags you can insert, like Name and Company. These tags will pull the data from your list and merge it in your email. And this is how you get “Hi John,” and make it personal.  Use these tags to add the person’s first name and/or company as you see fit. Do the same for the 2nd and 3rd Step, and so on.

Make sure you test each email before finalize it so you can catch any typos or bad links.

Once you’ve entered your emails, you’re ready for the last and final step. Let’s start scheduling!!

Actually, scheduling is the easiest part in all of this. Just select the Schedules link from the left side of the QuickMail dashboard (under Sequences). You can specify the days and times you want to send your emails. You will also need to specify the number of prospects to pull from each group and which sequence to send.

It’s a good idea to start out with smaller batches so that your emails don’t get red-flagged as spam. You want it to appear as authentic as possible. I usually send 40 emails per day and break that down into batches of 10 prospects and 4 different times. So I’ll email 10 prospects at 8:00am, 10 at 11:20am, 10 at 4pm, and 10 at 5:30pm. As my campaign progresses I will increase the number to 60 or 70 per day. This will helps you avoid getting red-flagged as spam.

In terms of best days and times to send, I’ve found that I get better responses when I send emails either earlier in the day or later in the afternoon. And Tuesdays and Thursdays are hands-down the best days to send. You’ll need to test to see what’s most effective for you.

That about wraps it up. Happy prospecting and good luck with it! I know this is a lot of info – let me know if you have any questions or have used LinkedIn in other ways to get business. I’d love to hear!

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No time for social media? This two-step process reduced my time by 50% and doubled my blog traffic | Here's how you can use Tailwind's board lists and interval delay features to get a massive boost in Pinterest traffic and cut your time down in half. Click through to see the steps!It’s official. I’m a Pinterest junkie.

It’s become my #1 source of traffic – over Stumbleupon, Twitter and Reddit. So for the next few months my goal is to double down and see if I can boost my traffic even more.

I’ve been a bit of a slacker when it comes to scheduling my own content. I just don’t have the time! Yes, you say, but it only takes 15 minutes or so each day. That’s what you think until you go on Pinterest and see all the beautiful content, and then it’s 2 hours later and you haven’t started the blog post that’s due, like, today. I know this is true. It’s happened to me. Alot.

So I decided to stay away from Pinterest and all those addictive pins. But alas, that didn’t work either! My traffic dipped and – bottom line, I needed to get better at scheduling my own pins.

If you’re experiencing the same thing, today I’m sharing a tip that will help reduce your social media time and boost your traffic significantly using Tailwind’s scheduling and looping feature.

USING TAILWIND TO SCHEDULE YOUR PINS

With Tailwind’s regular scheduling, the pins you share will be sent in sequence. So let’s say you pin something to five of your group boards. It will go out to each board, one after the other, according to the timeslots you have set up there.

But if you pin them this way, you might start to look a little spammy. Your peeps may be following you on more than one board and you don’t want it to look like you sent out your pin to all of them on the same day. Plus, your preset time slots may conflict with the rules of a particular group board and have you pinning more than once per day in the same group. This could put you over the daily pin limit on a specific board and get you banned (which is what happened in my case).

Yes, you can go in to Tailwind’s queue and manually shuffle your pins to avoid looking spammy. Trust me, this takes a huge amount of time. I’ve done it, I know.

With looping, you can automate your pins without making it look like you’re automating them, if that makes sense. Setting up board lists with interval delays lets you stagger your pins so that one goes out to each of your boards in a day, then the next pin goes out to your boards the next day, and so on.

It’s not exactly like looping your pins in Board Booster, but it still saves you tons of time because you can loop your pins for an entire week and then you’re done. And with your pins going out to all of your boards like clockwork, you’re going to see a huge increase in traffic.

LOOPING YOUR PINS IN TAILWIND

Step 1: Set up board lists

To set up board lists, the first thing you want to do is to identify your high performing boards. These are the ones with the most repins and engagement. These are the boards you’ll include in your board lists.

To find your high performing boards:

Login to Tailwind and from the left sidebar go to Track Your Brand Page > Board Insights. This will show your analytics for the past week for all of your boards, including your own boards, group boards and secret boards.

In the top you want to uncheck regular boards and secret boards so you’re just viewing group boards. What you want to look at is the second column from the right, the Virality Score. This will show you which boards are most active in terms of repins. Go ahead and sort this in descending order.

Make a note of your top seven performing boards that have the same theme. You’ll need these for the next step, which is to create board lists.

drive pinterest traffic

 

 

It’s best if you keep these all within one specific niche. I’m in a lot of blogging boards, so I created a list for blogging boards. A few of my high performing boards are related to other niche topics, so I leave those out.

You want to be sure that all of your boards are right for the particular content you want to share, because you’ll be batching your pins to go out to these boards and you want to make sure they’re relevant. Even if you have high virality scores in other subtopics, only include ones that are similar.

Now it’s time to create your boards lists:

Select Publish > Board Lists from the left sidebar. What you’re going to do is to create seven board lists. Then add your high virality boards to each. Make sure you stagger them as shown below. This is how you will set up intervals and looping:

drive traffic with pinterestMake sure you name your board lists as Name 1, Name 2, Name 3, and so on so it’s easy to see which one you’re posting to and keep them organized when you set up your loops.

You’ll wind up with 7 different board lists with each of your boards staggered like above.

Got it? Great, next we can start looping.

Step 2: Schedule your pins

Go to Pinterest, select the pin you want to share from your branded board, and then select the Tailwind schedule button (the button with the blue icon). A separate box will pop-up where you can choose your board list, like this:

drive traffic with pinterest - select board listsDon’t add to queue just yet, first you need to set the interval to complete the loop. Scroll down and select the Interval button at the bottom left. This is what you’ll see:

set interval - drive traffic with pinterestThis will delay your pins by a set time before it pins to the next board on the list. Once you’ve set your time interval, choose “set interval”. If you leave it for 1 day, it will stagger your pins to go on your first board on day 1, the second board on day 2, and so on.

Repeat this process for seven pins, selecting the next board list in the chain. So for instance, you’d share pin #2 to board list #2, pin #3 to board list #3, you get the gist.

What will happen is that each of your pins will be shared to your boards throughout the week. Pin 1 will go to the first board in list #1 on Monday, then on Tuesday it will pin to the second board, Wednesday to the third board, and so on. This will give you one pin each day so it doesn’t look like you’re spamming your boards, plus like I said it’s a good way to make sure you don’t pin too frequently to any one board.

That’s it, you did it! You’re set for the week. You can set up more board lists too. Make sure you check your scheduled pins in Tailwind to make sure everything is working. When I first set up mine, I forgot to add the last board to my lists and only had six, not seven, so everything was thrown off and I was pinning to the same boards twice in one day. So definitely check that they’re set up right and everything’s working the way it should.

And then once a week or so check your group boards to make sure they look okay too.

Have you tried looping your pins? What tools do you use? I’d love to hear!

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Here are my 6 top tips for biz owners and entrepreneurs to drive massive free traffic to your website with Twitter. These same exact strategies helped me grow my followers from 65 to over 17K quickly and easily. The best part is, the results are guaranteed. Click through to read all the tips! Creating successful social media campaigns can be time-consuming, especially when it’s hard to know what will work and where you should invest your time. In a perfect world, you’d have fully-automated campaigns on each platform that drive traffic to your website and provide you with great returns for the time you spend.

The good news is that when it comes to Twitter, it is a relatively easy social platform to master and can consistently drive traffic to your website once you get the basics down. The key is to know how to tap into the massive traffic and truly become part of the conversation so others will follow and promote you.

There are many factors to consider, but you can get off to a great start with these important steps.

1. Use a Customized Twitter Button

A customized Twitter button gives people a chance to promote your site on social media as they view it. These buttons have a great click-through rate and, what’s even better, all the assets are provided for free by Twitter. All you have to do is take advantage of them.

  • Start at Twitter’s button page.
  • Choose “Share a Link” and enter your URL.
  • Add a message and your own @username so you know when others tweet you.
  • Enter the auto-generated code into the HTML of your website.

If you use a CMS like WordPress, Joomla, or Drupal, check out the software’s development community to find free plug-ins that can help you promote your site and amplify your voice on Twitter. Not only can these generate custom buttons, but they also provide many other features.

Drive more traffic to your website with custom Twitter buttons #smm #socialmediaClick To Tweet

2. Use Hashtags

#Hashtags are like keywords. They make it easy for people to find and share your tweets and not only that, they can increase engagement by up to 200%. Use hashtags in your tweets to highlight words that you want to appear for when people conduct a Twitter search.

To find the top hashtags to help you use them well, here are 3 tools from Jeff Bullas.

Once you launch a full-scale social media campaign, hashtags become even more vital. As you build a strong following on Twitter, it’s time to try your own custom hashtag. Any word you set off with the pound symbol will become a hashtag, but your followers will have to retweet and promote it aggressively for it to be “trending” – that is, for it to be recognized as one of the most-used hashtags at any given time.

A custom #hashtag helps people stay engaged with your brand’s conversation and locate your latest content even if they’ve been away from Twitter for a while. Make sure your hashtag is memorable and short: A long tag will be more difficult to fit in around your message. Use your tag consistently so others are more likely to pick it up.

3. Install Twitter’s Search Widget

Brands who already have a vibrant social media following can capitalize on it – getting the kind of “social proof” that attracts new followers who might be on the fence. Luckily, there is a perfect tool: The Twitter Search Widget lets your audience see what others are saying about your @username or your #hashtags in real time.

When people are new to your content and they see others already tweeting about you on your site it makes them more comfortable to promote or buy or take whatever action you want them to take.

To install the widget:

  • Start at the Create a Search Widget page
  • Enter your desired search term into the “Search Query” box.
  • Checking the box “Safe Search Mode” to exclude coarse language and images.
  • Select a light or dark-colored theme to match your site.
  • Once you’ve chosen your settings, click “Create Widget”
  • Copy the new code into your website.

The widget will pull data from Twitter and automatically populate the widget with tweets that contain that search query. This helps your profile appear active and vital to audiences. Be sure to keep an eye on how your search terms are performing, if they grow unpopular, it’ll be reflected in your widget.

6 Insider Secrets to Getting More Website Traffic With Twitter #smm #socialmediaClick To Tweet

4. Use ClickToTweet

People are never in a better mood than just after they’ve made a purchase they’ve been looking forward to. Savvy brands can take advantage of that all-important moment using ClickToTweet. This widget spices up your post-purchase “Thank You” page by adding a contextual Twitter link. That gives your buyers an easy way to share the details on what they just bought with their followers.

To get this done,

  • Visit ClickToTweet.com.
  • Sign in with your Twitter account.
  • Add a message “from” your customer (the one they’ll retweet after their purchase).
  • Link to your sales page.
  • Add your username to get an alert each time ClickToTweet is used.
  • Include your own custom hashtag to drive Twitter traffic to your products or services.
  • Click “Create Tweet”.
  • Add the code to your Thank you or Checkout page.

Not all buyers will tweet their purchase. ClickToTweet is a powerful way to find out which customers are most enthusiastic about your offerings. To show your appreciation, try offering those who do spread the word a special coupon or discount.

5. Target Influencers

Twitter influencers can catapult your brand by giving you the social proof to build a loyal following.

Influencers are those Twitter users who have thousands of dedicated, engaged followers. Generally, these are figures like authors, celebrities, entrepreneurs, and others whose reputation extends well beyond Twitter. Some social media power users have built their very own brand from within Twitter.

To get started, you first need to find the influencers in your niche. These people have an outsized presence and will usually be followed by a large number of your own followers. An influencer’s time is valuable, so get their attention by tweeting on topics that matter to them … including their own products or services. Use their username and hashtags to get their attention.

Once you are confident an influencer has “seen you around” and interacted with you a few times, you can connect with them through direct message. Send them a selection of 3-5 pre-written tweets promoting whatever your most important offerings are and politely ask whether they’d be willing to share. Since you’ve saved them time, it’s likely they will help. Be prepared to take your time with influencers. The last thing you want to do is invite yourself to their party by moving too fast.

6. Put Your Account on Autopilot

Daily interaction is what Twitter’s all about, and the most powerful results to get free traffic to your website comes from engaging directly with people in real time. This is tricky, since you can’t be on Twitter around the clock and you probably have things to say during those off hours. There are several free programs you can use to automate tweets so you’ll be part of the conversation 24-7.

Tools like Hootsuite and Buffer allow you to add any messages, blog posts and curated content you want to Tweet into a calendar that automates your whole campaign. So instead of grabbing a few minutes here and there to find interesting articles, you can schedule your entire week’s worth (or month’s worth) of tweets in just a few hours at the beginning of each week.

Key Takeaway

Making Twitter work for you is easier than you think, and these simple steps will make Twitter a primary source of free traffic to your website. Once you have your Twitter campaign automated, it can really be a powerful marketing asset that allows you to connect with people from all over the world. The more you provide valuable content and authentic interactions with followers, the more you’ll stand out from the pack as a true expert in your field. Over time, this will easily translate into meaningful customer relationships that will have a great impact on your business.

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Here are the 3 top strategies I used to grow my Twitter followers from 65 to 2000 in 2 months. And 8 months later I have over 17K followers using these exact same strategies. Results are guaranteed. Click through to see the strategies! If you’re a ninja Twitter user, 2,000 followers isn’t going to impress you, I know. But after staring at my account with 65 Twitter followers for a year, it’s a pretty huge milestone for me.

I just couldn’t take the barren wasteland of followers and decided it was time to ramp up my Twitter game. And over 2 months later, I’ve added over 1,900 new Twitter followers to my account. And I’ve done this by sharing other people’s content, and just a few of my own original posts.

These are the three strategies I came up with to boost the number of Twitter followers and engagement.

Update: It’s been 8 months since I originally wrote this and I now have close to 18K followers, using these same strategies.

1) Adopt a Twitter mindset

Twitter is all about real-time conversations. And they’re short conversations. You’ve only got 140 characters to say what you want to say, and that character limit includes hashtags and links. The lifespan of tweets is about a millisecond.

So you really have to adopt a Twitter mindset of following, tweeting, retweeting and messaging frequently. And understand that magic’s not going to happen overnight.

If that all sounds daunting, trust me, I know.

I mean, what are you supposed to do with Twitter? When I first created my Twitter account, I had no idea what to do first. I’d log in every week or so, search for some people to follow and try to figure out what the fuss was with #hashtags. That was pretty much it, and that got me to about 65 followers.

Getting from 65 to 100 was hard. I simply lost my enthusiasm and couldn’t figure out a better strategy, so I stopped logging in once a week. A month or two later I finally logged back in and noticed that my number of followers had dropped off.

So what should you do?

The takeaway is that there’s a Twitter “code.” You have to show up and engage in order to even maintain your current followers, let alone try to get new followers.

Start by setting aside a few minutes each day for Twitter. Enter keywords and hashtags that are relevant to your industry and your target market to find people you’d like to follow. Try to follow 10 to 20 people each day and watch your numbers grow as people follow you back.

Once you hit 100 Twitter followers, it will be easier to get the next 100, and so on.

2) Tweet frequently

Because Twitter conversations are happening in real time, you need to post more frequently than on Facebook and LinkedIn if you want to grow your follower base.

Up to about 300 followers, I’d tweet four or fives each day, excluding weekends.

On my quest for the perfect Twitter strategy, I noticed that some people I followed were tweeting every half hour or less, and that there was a definite correlation between number of tweets and the number of followers. The more people tweeted, the more followers they had.

Once I increased the number of times I tweeted to 12 per day, things started snowballing and I saw a huge increase in Twitter followers.

So what should you do?

Because Twitter conversations are happening globally in real time, your tweet is bumped down to the bottom of the page just about the minute you post it. You have to tweet more frequently to increase the chances that people will see your tweets.

Tweeting throughout the day doesn’t mean you have to have your eyes peeled on your dashboard all day. There are tools to help you manage tweets so that all you need is an hour or two each week to gather the content you want to share.

Here are some scheduling and automation tools I use:

  • Feedly
    I use this to gather news feeds and curate articles from blogs and publications that are of interest to my audiences. Once you find an article you like, you can either tweet directly from Feedly or add it to a scheduling app.
  • Buffer
    I use Buffer in conjunction with Feedly to schedule tweets. The scheduler is very easy to use and allows you to specify the days and times you want your tweets to post. It’s not just for Twitter. I use it to schedule posts across all of my social channels. If you’re using it with Feedly or another news aggregator, simply add what’s in your Feedly to your Buffer queue and you’re done.
  • IFTT
    IFTT is a big time saver for me. IFTT stands for “If This Then That” and allows you to create conditional statements based on the actions of Feedly. Any new articles added to blogs or publications within one of your Feedly categories can be automatically added to your Buffer queue. A word of caution here: you’ll have to check your Twitter buffer daily to make sure the articles that IFTT pulls in are actually ones you want to share. You can easily delete the ones that have little relevance to your followers.
  • Social Quant
    Once I reached about 1600 followers, I decided to give Social Quant a try. Social Quant is a social media management app that finds targeted follows based on keywords you provide. I don’t recommend using Social Quant when you’re first starting out, simply because it takes some time to know what keywords and influencers you want to target. You really have to manage Twitter yourself until it’s time is right to take the training wheels off. Once you know what you’re doing and what followers to target, Social Quant takes the busy work off your hands.

Using Twitter consistently is the best way to realize meaningful results. The good news is that after a while, you can put automation in place to grow your followers and boost engagement with just a few hours each week.

Automation is a powerful way to grow your followers and boost engagement with just a few hours each weekClick To Tweet

3) Say thanks and retweet

Many people on Twitter rely on retweeting alone to build their brand. I’ve used this technique and continue to use it to increase my Twitter followers, so I do think it works pretty well. It’s an easy enough way to share content. All I have to do is find a message that my followers would be interested in and send it out there.

Retweeting is also a powerful way to increase visibility with influencers. I’ve gotten a few heavy hitters to follow me back, simply by retweeting them.

If you retweet them enough and the right way, you can eventually get on their radar and increase the likelihood that they’ll share your tweet with followers.

When it comes to people retweeting and following me, up until recently the way I’ve thanked them is to retweet them and follow them back. I know some people prefer to shoot off a “thanks for the share” tweet, but I’m not a huge fan. In my mind, retweeting and following back is a better way to show appreciation than littering up feeds.

Having said that, I’m running a one-month experiment to run my own “thanks for the share” test to see if it fits with my culture and gets better engagement.

So what should you do?

Use a tool like Tweetdeck or Hootsuite to track mentions, tweets and follows. Right from the dashboard you can view the activity of people you follow and see who’s followed and tweeted you. These are both great Twitter compilers that allow you to see who’s talking about you and respond right away.

@SandraJClayton Tweetdeck dashboard

If you’re going to retweet influencers, don’t simply hit the Retweet button. Instead, quote the original tweet using the RT abbreviation. You want your quote to read: “RT@TwitterHandle:” followed by the actual tweet. This way all of your followers will see the person’s name as well as your name, and the person you’re retweeting will see it too. This will help you build a stronger following.

Here are some other things to try:

Use lists
You can organize twitter users in groups. I’ve found these to be a great way to monitor and interact with important people. I have lists for my industry, influencers and lists for each of my target audiences.

Rather than hunt through my feed or search for content to share, I can just go to my lists to find out who’s posting what. If there’s an influencer or competitor you want to engage with but don’t want to follow them, lists are a great way to do that.

They’re also a great way to monitor the tweets of your competitors. You can view their updates, check out their offers and see what works for them and adapt it to your business.

Twitter lists

Twitter chats
I have to be honest, I haven’t used Twitter chats yet but have read that they’re a secret weapon for businesses. You’ve probably seen a Twitter chat or two in your newsfeed.

A Twitter chat is a moderated conversation between a group of people on Twitter. A hashtag is used to organize the conversation. #SmallBizChat and #bufferchat are popular Twitter chats for businesses. If I were to particpate in one of these chats, I would use the appropriate hashtag in my tweets so everyone could follow.

Twitter chats seem like they would be a great way to interact with like-minded people and share my content. If you wrote a blog post about a specific topic and there just so happens to be a Twitter chat on that topic, then it would be a good idea to mention your post (so long as it provides value to the conversation).

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Here's how entrepreneurs and biz owners can use Facebook contests to grow your mailing list and generate qualified leads.Facebook contests can help you generate qualified leads, and if done right can be a source of business for your sales funnel. They’re also a great way to create a buzz about your products and services and encourage people to become more invested in your brand.

As with all marketing, relevance and emotion play crucial roles to your success. It’s all about qualified subscribers rather than empty leads: you’ll have to weed out everyone else and appeal only to your ideal prospect. To do that, you need to create a visually engaging campaign and offer a prize specifically relevant to your business and your target audience.

Here are 6 steps to running Facebook contests that generate qualified leads:

Map out a plan

Having a solid plan for your Facebook contest will help you follow through and stay on track. What’s the intended outcome for your contest? Do you only want to grow your mailing list, or is increasing your fan base also important? Who is your target audience and what types of prizes will appeal to them? What incentive will you provide to encourage participation? Having your goals in mind when you start your contest will keep you focused and give you the best results.

Pick something to give away

This is where you let fans know why they should enter the contest. You need an exciting prize to generate the feedback you want. Understanding both your business and your audience is the best way to pick an appropriate prize. Prizes should be both relevant to your business and exciting enough to generate interest from your fan base.

You can consider offering your service or product as the prize, but tread with caution here. If you’re an accountant, it may not be very enticing to offer a free consultation. You just won’t generate the interest you need, especially if you have a small fan page to begin with. A sporting store, on the other hand, would do well to offer fans free hiking gear. This type of prize is both relevant and exciting.

In the example of the accountant, it may be better to offer a day at a local golf club. This is a win-win. It offers something exciting and targets your ideal prospect. Remember to think about your audience first, and be creative.

What you don’t want to do is offer a generic price, like a new iPhone. This will generate the wrong type of interest and you’ll wind up with fake fans and empty leads. Keep the prize relevant to your business.

Create your ad

You can create your ad two ways. You can run a simple timeline contest by posting a status update in your news feed. This is ideal for business owners who don’t have time to create a page app or design graphics for a landing page. In this case the entry method for fans would simply be to join your email list.

You can also use a third-party app such as Wishpond or Shortstack. Apps allow you to create a landing page for your campaign, with graphics and a lead form to collect information. They also give you campaign analytics and tracking features.

If you choose to create a landing page for your campaign, here are some tips to make it visually engaging:

Feature your product and prize. This may seem like an obvious point, but one that’s easy to forget. Include images of your product or business, as well as images of the prize. Let fans see who you are and what they can win by entering. The more visual you can be, the better. If you’re offering a day of golf, show them relevant golf images. The images should be high quality so you can resize your campaign without them becoming blurry.

Place the form at the top of the page. Your entry form should be prominently placed so that fans can easily see it when they’re on your page. The form can include more or less information, the minimum being an email address.

Include a short poll. You want to provide value for your fans, but also consider what value the contest can provide to you. Consider including a few short questions in the contest entry that will give you insight into what your target audience likes. You can use the answers to segment your future marketing and to develop services and products that would interest them.

Add like and share buttons. Include steps encouraging fans to like, share, and tweet about your contest. This will bring more people to your page, increase contest entries, and increase the likes on your page.

Make the entry method easy

How do they enter your contest? What do your fans have to do? Make the entry method obvious and clear. Give them all of the information they need to make a decision.

Most contests require an email address to enter. You can also ask for contact names or other information. Depending on the entry rules, you may ask fans for some kind of submission in the form of a photo or video. Don’t forget a strong call to action, such as a “like this page” step, which will increase your fan base in addition to building your email list.

Promote your contest

Once you’ve launched your campaign, you’ll need to promote it. Post about it on your news feed. Change your cover image to match the contest visuals and use an arrow or graphic pointing fans to the contest tab. Remember to mention the contest in your blog and link to it from your website.

Use your existing email list as a platform to get the word out to your fan base. The more you get the word out, the more people you have sharing your contest with their friends. You may also want to run Facebook ads targeted to your audience in order to generate more feedback. You can set your budget with these ads, so they shouldn’t be too costly.

Pick a winner and follow up

How you follow up with your campaign is crucial to its success. Posting the winner’s profile on your fan page will provide social proof and show fans who didn’t participate that the contest was real. Use your fan page to announce your next contest or let fans know how frequently you run contests: once a month, quarterly, or twice a year. Whatever it is, let your fans know. The point here is to encourage them to stay engaged with your fan page.

Follow up with everyone who entered your contest. You’ve created a mailing list. Use it! Make every participant feel like a winner. Consider offering some kind of consolation prize, invite them to a webinar, or let them know about future events. Include a link to the winner profile to get them excited. This way you’ll gain early momentum for your next contest.

In Conclusion

Building a strong email list is a valuable asset for the B2B sales funnel. For your email list to have high conversions, you need to weed out any prospects whose interests aren’t in alignment with yours. Make sure your campaign speaks directly to your target audience by offering prizes relevant to your business.

Don’t forget to invoke emotion in your campaign. Too often B2B marketers focus on logic and facts, and forget about emotion. You want to inspire and encourage fans to take the next step. Let them know the bottom line and what’s in it for them if they enter your contest.

Once you have their attention, keep the marketing ball rolling by engaging and interacting with them. Use polls to find out what products they like or want to see. Make it easy for participants to share the campaign with their friends. There’s a good chance that friends of friends will also be your ideal prospects.

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So now that you have a Facebook business page, the real question is, how do you actually use it to grow your business? While posting regularly is a great way to expand your reach, nowadays Facebook is less about organic reach and more about paid advertising. That means if you really want to create a buzz and increase your customer base, you have to start using Facebook ads. Click through for 3 must-do tips that will help you get the best results from your ads!You probably have a Facebook business page. The real question now is, how do you actually use it to grow your business? While posting regularly is a great way to stay in touch with your consumer base and build brand awareness and engagement, nowadays Facebook is less about organic reach and more about paid advertising.

If you really want to create a buzz and increase your customer base, you have to start using Facebook ads.

Follow these tips to use Facebook for business and get the best results from your ads.

Targeted Ads

If you’ve created valuable content such as ebooks and webinars for each of your buyer personas, one of the simplest ways to drive traffic to it by creating a Facebook ad that leads people to a form on your landing page.

This type of content is known as “gated content”, which simply means that people can download the information in exchange for their email address. This is where buyer personas are crucial. Getting people to spend a few extra minutes to fill out a quick form should be easy as long as you’ve created something that they perceive to have value. Ebooks are the most popular form of gated content, but you can also offer free trials or access to a webinar to entice people to click.

Once you’ve decided what type of gated content you’d like to promote, it’s time to put your ad together. Facebook’s Lookalike Audience feature allows you to target Facebook users who are similar to your existing customers and personas. This means that you can use your knowledge of your demographics to market the right content to the right people and generate new targeted leads.

If you want to use the Lookalike Audience feature, you first have to upload an email list to create a Custom Audience so that Facebook knows who to mirror. Facebook will take those email addresses and match them up to actual users. You can then use that audience to have Facebook find users similar to those on your list.

Once you’ve done that the next thing to do is to create your ad and choose how tightly you want to target it. Targeting by Similarity will reach a narrow number of users who are very close to your custom audience. You can also choose the Greater Reach option which gives you more reach, but because it casts a wider net to do it, you may not get as much targeting.

Both options are helpful in generating new leads, so don’t discount one over the other before A/B testing to see which one will work best for you.

Dark Posts

Facebook Dark Posts are news feed style ads that don’t get published to your timeline, hence the term “dark posts”.

As a business you sell services or products that appeal to slightly different audiences, and one call to action alone won’t resonate with all of them. In the past, the only way to let users know of your services was to create news feed type sponsored posts and target each one so that it would be seen by the right audience.

The problem with this approach is that all of these ads are on your Facebook page, which means you’re flooding the news feed of your fans with all of these different ads. (your news feed with nothing but ads). Your page will start to look spam-like and burn the reputation you’ve worked so hard to build with your followers.

That’s where Dark Posts come in.

To get started with dark posts, open up the Power Editor and click on Manage Pages. Select your business page and then select Create Post, making sure to click the radio button so that it says “This post will only be used as an ad.”

When creating your post, keep in mind that this is an ad, so make sure your headline, image and description are all be driving your call to action. You may want to create all of your dark posts at once and then assign them to different target audiences. This way you can upload the entire batch. If you do go this route, just be sure to preview your post on desktop and mobile before uploading the batch.

Pro tip: Check out Jon Loomer’s site for some highly effective Facebook ad tactics.

Once you finish, head over to the Ad Manager, select the post to use as the ad, and choose your audience and budget. Try starting lower in cost and adjust as you need once you track your ad’s reach.

Once all of your posts are created and uploaded you can switch to your Ad Manager and start creating ads by selecting the appropriate post to use as an ad, select your audience and choose your budget.

Once your ads are approved you can start monitoring your Ad performance to tweak your tests and improve your results.

Get More Clicks on Your Ads

Creating ads and offers for your demographic is half of the equation when it comes to generating leads on Facebook. The other half is encouraging people to click through your ad.

Generally speaking, images grab people’s attention more than plain text, so you can expect a higher CTR than on ads without. Try to go for simple images that are instantly recognizable rather than complex images that people will glaze over. Featuring a person is a powerful way to create an emotional connection with audiences and encourage them to click. You can also experiment with a humorous or unexpected image to grab people’s attention.

Most importantly, make sure you tie your image to your headline, so that it becomes a visual representation of your call to action.

The headline of your ad is where you really want to capture attention and drive your call to action, so it makes sense to experiment until you find one that really makes people click on your ad. Don’t try to be clever with it. The best calls to action are those that tell the user exactly what to do, or what they expect when they click on your ad.

Let’s take a look at these two headlines:

  • Check out our Portfolio
  • Transform your Business with Webinars
  • Tired of searching for blog images?

With all of these headlines, you don’t have to think about what comes after the click. The second and third are especially good examples of how understanding your demographic can help you speak directly to benefits and pain points. Exactly how will webinars help me as a business owner transform my business? And, yes, I am tired of searching for blog images. If there’s an easier way, I want to know.

And don’t forget about the role that color plays in increasing click-through-rates. Try to use eye-catching colors like red, orange and green rather than blues and whites that will fade into the Facebook color scheme. If your ad doesn’t stand out in news feeds, people will scroll down to the next post without even noticing your ad. Another powerful tactic is to embed a subtitle or second call to action into your imagery to let people know even more about your offer.

Key Takeaway

Using Facebook for business is about building an email list by reaching out to current and new users who will be interested in your products and content. Remember to test out variations of your ads within each campaign, changing images and headlines until you find one that performs the best.

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