| Document outlineStructure and formatting of your content |
Essential |
Essential |
| Titles, headings & search intentDirect answers placed right under a header |
Important |
Essential |
| KeywordsWords and phrases people type into a search engine |
Essential |
Not that important |
| EntitiesUnambiguous concepts (people, places, things) AI recognizes |
Important |
Essential |
| Semantic entities (depth)Covering a topic comprehensively with related terms |
Important |
Essential |
| E-E-A-TSignals that prove experience, expertise, authority, and trust |
Important |
Essential |
| Schema markupCode that helps search engines understand your content |
Important |
Essential |
| Information gainProviding a unique point of view (POV) |
Important |
Essential |
| Topical authorityConnecting related content via internal and external links |
Essential |
Important |