How to Schedule and Loop Social Media Posts For Free


Want to schedule social media posts but don’t have a big budget for tools like Edgar or Buffer? This post is perfect for entrepreneurs and bloggers to help you automate and loop your posts like a pro, for free. Click through to watch the video and see all the steps!

Want to schedule social media posts but don’t have a big budget for tools like Edgar or Buffer? This post is perfect for entrepreneurs and bloggers to help you automate and loop your posts like a pro, for free. Click through to watch the video and download the necessary files to set it up!Want to schedule social media posts using tools like Buffer, Hootsuite, Edgar, or SmarterQueue, but don’t have the budget (or simply don’t want to pay the fees)? Today I’m sharing an amazing process that will allow you to schedule – and loop – your posts for free.

Even if you use a scheduler and want access to more accounts without having to upgrade, with this method you can schedule social media accounts for free. For instance, my current plan in SmarterQueue allows scheduling to 4 social media sites and I really need 6. What I’m about to show you enables me to schedule and loops posts to my additional accounts for free. Doesn’t get better than that, right?

Here’s what you’ll need for this process to work:

    • an IFTTT account, which I’ll explain in a minute
    • a Google Calendar
    • This quick guide and .csv Auto Post Template, which you can download right here:
Want to schedule social media posts like a pro? Download the Social Media Auto Post Schedule Template and Guide

Note: This method is best for scheduling posts to Twitter, Facebook, and even LinkedIn. If you need a Pinterest scheduler, Tailwind and BoardBooster are still the best platforms to schedule and loop your pins.

Related: 14 Ways to Get Massive Traffic from Pinterest

What is IFTTT?

With IFTTT you can connect apps, devices and services like Feedly, Buffer, Twitter, Hootsuite, Youtube, and many others, and then create “applets”, which are really actions triggered by events defined in the connected services.

IFTTT stands for “If This, Then That”. What this really means is that if “this” event happens on Service #1, “that” event happens on Service #2. As an example, I use IFTTT to connect my favorite RSS feeds to my Buffer account so that when a new post is published to a particular feed IFTTT adds it to my Twitter Buffer queue. Pretty cool, huh?

What I love so much about this new IFTTT trick is that you can set it up to post directly to a Twitter profile or Facebook page, and it’s absolutely free.

Here are the steps to schedule and loop your posts with IFTTT and Google Calendar:

If you’re rather read than watch the video, I’ll do my best to outline the steps for you. I’m using Twitter as an example in this post, but you can just as easily do the same thing for Facebook.

Step 1: IFTTT

  • Create an account on IFTTT. Then select New Applet from the dropdown menu in the upper right. This is what you’ll see:schedule social media posts using IFTTT
  • Select the “+this” link. On the next screen you want to choose Google Calendar as your trigger source and then select the “Event from search starts” box.schedule social media posts - select service
  • Next, enter the keyword “#twitter” and select the Create Trigger button. In this example, we’re using Google Calendar to schedule tweets, so this applet will fire whenever it sees the #twitter hashtag on a calendar event. If you’re scheduling Facebook posts, the keyword would be #facebook.
  • Next you’ll create the action that posts a tweet to your account once the applet is triggered by the hashtag event. Select “+that” and then “Post a tweet with image”. Make sure the Tweet text and Image URL fields look like the image below (“description” in the tweet text box and “where” in the image URL). Save it and turn on the applet. You’re done with this step!schedule social media posts - select serviceschedule social media posts - action step

Step 2: Populate the spreadsheet

You’re going to bulk upload your posts to Google Calendar, so the next step is to add posts to the spreadsheet. If you haven’t already, download the .csv Auto Post Template + Guide here and follow the video for how to populate it. It’s much easier to show this rather than explain it here, but of course, let’s give it a try!

Want to schedule social media posts like a pro? Download the Social Media Auto Post Schedule Template and Guide

Follow the same format as the spreadsheet

  • The Subject column is basically the calendar event. When you view your calendar, this is the text you’ll see as the event title. Note: you have to include the same #twitter (or #facebook) keyword as the first word in your Subject, before the post title.
  • I usually schedule about 4-5 tweets per day, but you can do whatever works best for you. The Start/End Dates should be the same, and Start/End Time columns should be one hour apart to give IFTTT enough time to fire the action.
  • The Description should include your tweet text, plus a link to your post and any hashtags.
  • The location is simply your post URL.

schedule social media posts - spreadsheet

Once you have the spreadsheet populated with your posts, save it as a .csv file format and you’re done!

Step 3: Import

Phew! You’re hanging in there. We’re almost done. Login in to your Google calendar and create a new calendar just for your scheduled posts. You can use the same calendar for multiple social media accounts, so just name it something like “Auto Posts”.

  • Once you’ve created the new calendar, you want to select “Settings” from the dropdown menu of your main calendar (not the one you just created).
  • In the middle of the Setting page, select “Import Calendar”. Really what you’re doing is importing events into a calendar. Select the spreadsheet and the calendar you just created.
  • Once Google has imported the events, you should see posts on your calendar similar to this:

schedule social media posts - post on calendarThe next step is to set up the looping, which is super easy. Click on any event to edit it, and in the top you’ll see the option to “repeat” it. Make sure that’s checked, then use the pop-up box to set the frequency that you want to post (weekly, monthly, etc.). Make sure you select “never end” so that your tweet will run continuously on the schedule you define. As an example, if your start day is Thursday and you repeat it weekly, every Thursday this tweet will post to your Twitter account at the same time.

I recommend checking the links and tweet text for your posts before you set them to loop. It’s easy to add the wrong link, especially when you’re populating the spreadsheet. Also, I’ve noticed strange characters in place of apostrophes after the spreadsheet import. I always test a few tweet events before I import my entire spreadsheet, just to make sure everything is a-okay and my tweets look good in the feed.

Tip: I just discovered this. If you’re scheduling to Facebook, your IFTTT action should look like this (Link URL ingredient is “where” and Message is “description:):

schedule social media posts using IFTTT - applet for Facebook

Love this tip as much as I do?

I first heard about this from Suzi and had to share it with you because it’s that good. Thank you for the awesome tip! 🙂

It takes time to schedule social media posts like this, but any scheduler you choose requires some kind of set up. The best part is that once you’re done, you’re done. And don’t ya just love the sound of free forever? We’re talking game-changer here, friend! Any time you have a new post, just log in to your Google Calendar, add it as a new event, and then edit it following the steps above and loop away…

Happy scheduling!

Want to schedule social media posts like a pro? Download the Social Media Auto Post Schedule Template and Guide

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9 replies
  1. Maja says:

    Thank you so much, this is perfect, I was looking for something like that! I really appreciate this post, keep up the good work!

    Reply
    • Sandra Clayton
      Sandra Clayton says:

      I agree, Buffer’s great! I’ve used it for the past couple of years and love it. Too bad there’s no way to recycle content – I think they tried with the Library but didn’t last, for whatever reason.

      Reply
  2. Lianne says:

    This is just AMAZING. One question (this is all wayyyy new to me). If i wanted to loop a separate group of temporary links, say for a giveaway, or a launch of a course, should I create a separate spreadsheet for those so I can run them for just a month via events and then they stop without interfering with my other loops? Thank you!

    Reply

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