How to Market Your Blog Posts Effectively on Social Media

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How to Market Your Blog Post Effectively on Social Media | Wondering what to do with your blog posts right after you hit publish? This blog promo plan + cheat sheet for entrepreneurs and bloggers will help you get tons of social media traffic to your content. Click through to create your own blog promotion plan!
Wondering how to promote your blog post after you hit publish? Use this blog promo plan + cheat sheet for entrepreneurs and bloggers to get tons of social media traffic to your content. Click through to check out the planner!

How to Market Your Blog Posts Effectively on Social Media | Wondering how to promote your blog post right after you hit publish? This blog promo plan + cheat sheet for entrepreneurs and bloggers will help you get tons of social media traffic to your content. Click through to create your own blog promotion plan!Do you ever wonder how to market your blog post once you hit publish, so that all your hard work writing it pays off – and instead of seeing crickets when you dig in to analytics, you see hundreds and thousands of page visits each day?

Today, I’m sharing a blog promo plan for social media traffic that will help you:

  • Give new posts an initial spike of social traffic
  • Turn your post into other types of content
  • Recycle older posts so they’re always out there

What this means is that right after you publish a post, you have a plan for how, when, and where you will share it.

One thing I should mention…you don’t have to tackle every social channel listed here.

If Facebook, Twitter and Instagram are making a difference in your business (or if your audience is likely to hang out here), get into a system for sharing your posts consistently on these channels first. Don’t worry about the others. You can always add them later.

BONUS: I created this Blog Promotion Plan + Checklist to help put what you learn into action.

Check out this Blog Promo Plan + Checklist to help you promote your blog posts and get massive social media traffic!

Blog Promo Plan for Social Media Traffic

Facebook

  • Day 1 – Share the link post
  • Day 3 – Create a video summarizing post
  • Day 7 – Turn a quick tip into an infographic
  • Day 14 – Pose a question with a link to the post
  • Day 31 – Repeat Day 1

Twitter

  • Day 1 – Tweet a link to your post
  • Day 1 (4 hours later) – Change the text and tweet a second link to your post
  • Day 3 – Share a clip of FB video
  • Day 7 – Twitter moment with all tweets related to your blog posts
  • Day 14 – Share another link with an image
  • Day 31 – Repeat Day 1 (use the best tweet)


Pinterest

  • Day 1 – Design image with link + pin to boards
  • Day 3 – Change caption of pin and image and pin it to boards
  • Day 14 – Pin a link to the video
  • Day 31 – Repeat Day 1 (use the most popular pin)


Instagram

  • Day 1 – post image with text overlay
  • Day 3 – Instagram story in video format, introduce blog post content with call to action
  • Day 7 – Post the video clip from Facebook
  • Day 14 – Share the same quick tip from Facebook

Google+

  • Day 1 – Share the link post to Public
  • Day 1 (4 hours later) – Share the post to Communities
  • Day 7 – Share the same quick tip from Facebook
  • Day 31 – Repeat Day 1


LinkedIn

  • Day 1 – Share the link post as an update
  • Day 1 (four hours later) – share to LinkedIn Groups
  • Day 7 – Share the same quick tip from Facebook
  • Day 31 – Repeat Day 1


Youtube

  • Day 1 – Upload your video, include a link back to your blog post
    Add YouTube cards to the video with pertinent links to your blog and website

———————

Whew! That’s a lot.

You’re probably thinking…

I created a blog post, not a video or infographic. Where are these coming from? 

Well, you need to create them. Trust me though, they won’t take long, not after you’ve already written your post!

Right after you finish writing, create different types of visual content for it. This will keep your content fresh and interesting, and make scheduling apps happy (because they tend to flag duplicate text).

Here’s what I create for each post:

  • The post itself with a title image
  • 2 pin images
  • 1 Instagram image
  • A video
  • A question
  • A quick tip infographic

Of course, you can work up to this. When I started sharing my posts regularly, I created only a title image. Then I added a single pin image, then two, then multiple tweets, and so on.

I don’t want you to think you need to create all of this at once. Use the blog promo plan as something to work up to and as always, start where you are…

If you’re looking for other types of social media content you can share, click the image below to download my Social Media Cheat Sheet + Content Calendar.

A social media cheat sheet for bloggers and entrepreneurs so you know what to post and when, plus tools to help you automate everything from scheduling, to growth and engagement, and creating images.

What about scheduling tools?

There’s so many to choose from… Here are a few that I like:

For Days 1-14:

  • Hootsuite
  • Buffer
  • Tailwind (Pinterest)
  • Planoly (Instagram)

For Day 31 – and once a month after that:

  • SmarterQueue
  • Recurpost
  • Edgar
  • SocialOomph
  • BoardBooster (Pinterest)
  • Planoly (IG)

A few random thoughts about the tools:

With Hootsuite, it’s easy to schedule specific days/times to post. I love Buffer and use it a lot (especially for Twitter because of its integration with IFTTT), but it’s hard to set specific days to share your posts there. You create a daily schedule and whichever content is in your queue is what gets shared.

For Pinterest, Tailwind is great – you can shuffle pins around and schedule them on any day you want (same for Planoly). I even figured out a way to semi-loop pins using Tailwind.

Recurpost is free for up to 3 channels, so this is definitely worth looking into. BoardBooster is a definite must-have for automating and recycling pins. SmarterQueue is my new fav for automating Twitter, LinkedIn and Facebook. And then there’s this IFTTT/Google Calendar method I’ve shared with you, which is also free and works like a charm for Twitter and Facebook posts.

Related: 32 Ways to Boost Your Blog Traffic

Anything that’s made a huge difference in your traffic? Let me know and I’ll add it to the list!

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12 replies
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  2. Britt says:

    Great post with a lot of excellent information! This is a great resource for someone newer to social media marketing, that requires some guidance on what to do.

    Reply

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