build unforgettable brands
that stand out
and get found online
I get it. You’ve got a million things to do to keep your business running, and somehow marketing is falling through the cracks.
Not only that, the way you do business has changed A LOT in the last 5 years, and for the most part, how you generate sales and cultivate customer relationships has changed.
Which means that the old ways of promoting your business don’t work today.
Still, with all of this, the one thing that hasn’t changed is that marketing is a system, just like any other business system (and it’s really the most important system in your business).
And for your marketing system to be effective, you need a rock-solid strategy.
That’s what I’m here to help you create.
Instead of trying to outsource everything…
- Marketing strategist
- Business coach
- And more
…You get all of that in one.
I guide you through the steps, dig into your business with you and direct you to what needs to be done, how to do it and when to do it. And together we’ll figure out the best way to tackle each step.
We’ll work one-on-one to rebuild and refine your business model, create achievable goals, and systematize your marketing so that it works for your business.
Your brand story
We’ll nail down your ideal customers and craft a message that clearly tells people what you do and who you help. We’ll develop your brand voice and your story so that it resonates with your target audience, differentiates you from your competition and showcases your expertise. You’ll also learn how to find the exact trigger words to get them craving what you have to offer so they can’t wait to work with you.
Packages & pricing
You’ll get clarity on your unique value, what really sets you apart, and how to brand your process. We’ll design your unique offerings and pick 3 levels of packages and prices and decide what to include in each package for maximum value. And no more discounting your value! You’ll learn how to own your value and charge what your worth. I’ll even show you how to turn your expertise into products for more cash and sales.
Website copy makeover
We’ll look at why people buy the type of services you sell and what the end-benefit is they’re after, then I’ll rewrite the homepage and your About page in a voice that sounds like you and makes people want to do business with you. We’ll identify which parts of your site are performing well and which steps in your sales funnel scare people or cause friction and turn them away. Then I’ll walk you through how to optimize your site so that you get a boost in revenue with each visitor.
We’ll design a step-by-step content strategy to increase your visibility and know, like, trust factor. You’ll learn how to create irresistible offers that people WANT, and what types of content you need to create to get people craving more. We’ll cover each stage of your sales cycle, from when a potential customer first hears about you to when they’re ready to buy. You’ll also learn how to create an editorial calendar so you know what to create when, and where to delegate.
Blogging with purpose
You’ll learn how to blog with purpose and create epic posts that people can’t wait to share. We’ll use keyword and market research to uncover trending, hot topics that that will get a buzz going. You’ll also learn about blog formats and I’ll show you various blog templates to streamline your writing. We’ll brainstorm guest-blogging opportunities and how to pitch blog posts to influencers to give you that real boost in visibility.
Visibility – ads & social media
We’ll look at which social platforms you need to be on, where you customers are and what you need to do on each one to explode and deliver your content. We’ll look at email campaigns and creating laser-targeted, high converting ads that get people sharing and talking about your content. We’ll get you more followers and likes to help boost brand awareness and boost your search rankings. We’ll discuss the best strategies for each platform so you maximize your reach and the amount of time you invest.
Sales goals and strategy
We’ll take at what your sales goals are, what’s been working and what challenges you face with selling. We’ll discover ways to seal the deal, what your sales approach will be, and how to use LinkedIn, Facebook, Twitter, email marketing, and other channels to reach potential customers. We’ll also look at other avenues to reach your target audience, including partnership and referral systems.
Sales funnel & list building
We’ll continue to come up with content and offers that for your potential customers. We’ll expand your offers with videos, challenges, and webinars that will get your more subscribers, which means more leads and more customers. You’ll learn how to automate email sequences and killer copy so you can stay in touch with people and encourage them to buy from you.
You’ll learn how to create webinar campaigns that really sell and get more opt-ins and registrations. You’ll discover how to reach a large number of people and connect with them in a real, authentic way. We’ll also talk about how to design and present your content so that people stay engaged and strike up a dialogue with you. Plus, you’ll know how to create a fantastic email sequence leading up to, during, and after the webinar to sell your products and services.
3 & 6 Month Packages Include:
2 strategy calls per month
We’ll speak on Skype or by phone 2x each month for 45 minutes. I’ll give you the support and strategic insight you need to plan and optimize your business and marketing strategy, and I’ll keep you accountable to your larger vision and on track with each deliverable. We’ll take a look at what’s working (and what’s not) and where you should focus more of your energy and time.
You can email me anytime with questions or to look over any materials you’re working on and I’ll respond to you within 24 hours or less.
Business and marketing strategy
I’ll help you prioritize what needs to get done, hold you accountable to milestones and your grand vision, and where needed I can help you with getting things done as they pop up. We’ll determine if you need my help with execution such as your website, landing pages, sales pages, Facebook ad creation, email sequences and and any other individualized help as needed.
Which package is best for me?
The ConversionMinded Coaching Program looks different for everyone. Both packages consist of 3 components designed to take your business from where it is today to where it needs to be: 1) Determine the strategy; 2) ongoing support and action plan; and 3) implementation when needed (I’ll help you put the marketing system in place for your business)
My goal is to customize the program so that it fits your needs and gets you from point A to point Z as quickly as possible, so if you’ve got a brand foundation without any gaps and are ready to charge forward, we’ll switch our focus and I’ll give you direction to amplify your results. During our Strategy Session we’ll identify your goals so you can decide which package will work best for you.
With 6 months together, we’ll:
Take a deep dive through each phase of the program, from the brand foundation, to the content foundation, to setting up lead generation and sales funnels. We’ll layer each step until you have everything in place to grow your business. You’ll wind up with systems to optimize and simplify everything you do: from your website, to blogging, to Facebook ad campaigns, to lead magnets, and so on. You’ll have an unstoppable marketing machine.
With 3 months together, we’ll:
Focus on your brand strategy and brand foundation, and then starting designing a content strategy. This package is great if you want a breather between phases. We’ll complete as much of the brand and content foundation as we can. Then you’ll work on your own, creating content, putting the finishing touches on your website, setting up landing pages, and so on. When you’re ready to move on, you can grab another package and together we’ll get you out there so your business starts flourishing.