How to Create an Epic Content Calendar for 2018 (With Template)

Free Content Calendar Template for 2018 | Having a hard time figuring out what to share on social media? Use this content calendar template to help you stay consistent and keep track of your promotions. #ContentCalendar #blogging #SocialMediaCalendar #socialmediatipsHaving a hard time figuring out what to post on social media? Do you want a way to organize and plan your content so that you always have something to share?

I’m with you. It’s hard to stay ahead of social media! One thing’s for sure: a content calendar will help you stay on track, post consistently, and keep track of important events and promotions you want to share.

Today, I’m sharing how to create and use a calendar with Google Docs, with a free content calendar template you can start using right away.

Let’s dig in!

#1: Create Monthly Goals

It’s important to have an end goal for all content you share so that you can track what’s working, which types of content drive your bottom line, and what to change based on campaign performance.

For most of us, our goals fall into the category of generating more leads and sales. Working backward from these long-term goals, we can create short-term goals that will help us achieve them.

The key with short-term goals is to start small, be specific, and set a realistic time frame to achieve each goal. At the end of each month, you want to be able to track your growth, see what worked, and set new goals for the future.

Remember our Blog Profit Series? We’re filling up each of those buckets, plus a fifth one:

  • Content
  • Followers (new!)
  • Traffic
  • Subscribers
  • Sales

Start with a goal setting spreadsheet for your social media calendar template

#2: Determine what you will share

The purpose of a social media content calendar is to provide a framework for sharing content that resonates with your audience and also sells your blog business. Before creating your calendar, be sure to plan content around specific campaigns and goals.

First, determine the types of content that make sense for your business and audience. Some common categories include:

  • Blog posts
  • Quotes + motivation
  • Product promotions
  • Holidays
  • User-generated content
  • Events + announcements

Depending on your business, your categories may look different and can be as broad or specific as you need. For instance, a health club might have these categories:

  • Free trials
  • Challenges
  • Workout videos
  • Holidays
  • Workshops + clinics
  • Recipes + nutrition
  • Daily WODs
  • Fitness tips

Once you’ve chosen your categories, create a separate spreadsheet to use as a working library for the original content, products, events, and promotions you plan to share. It’s helpful to color-code each content type so that you can easily differentiate them on the calendar.

Use a spreadsheet like this to create a content plan for your social media calendar.

Having a hard time coming up with blog ideas? I’ve got 3 places to find them right here.

Make sure you include publishing dates, post descriptions, URLs, images, action items, campaigns, and any other details needed for your workflow. If you have weekly or monthly content themes, add a column to the left of the spreadsheet, and include your theme.

I recommend managing other people’s content, RSS feeds, and Feedly subscriptions with a tool such as SmarterQueue and using the social media content calendar to plan original content, images, and timely promotions that require extensive planning and coordination.

#COLORTIP Use the same color codes for each category in your scheduling tool! Color coding makes it super easy to spot your categories across multiple tools and spreadsheets.

Plan your content on or before the first of each month. Throughout the week, you can fill in by creating content, designing images, manually sharing posts, and adding them to your scheduling tools.

Bonus: If you want, you can use this social media cheat sheet with over 24 days of content ideas. Click the image below to download.

A social media cheat sheet for bloggers and entrepreneurs so you know what to post and when, plus tools to help you automate everything from scheduling, to growth and engagement, and creating images.

#3: Next Up, Create the Calendar

Here’s where the fun starts! Log in to Google Drive to create a new spreadsheet.

To create your content calendar template, start by making a new Google sheet.

Create a sheet by selecting the New tab, and then click the title to rename it. Now it’s time to customize the spreadsheet and create your calendar template.

Since we’ll be working with seven columns, select columns A–G and drag them to the right until they fill the screen. Then delete columns H–Z.

Next, highlight the cells in the first row, and select Format from the top menu to merge the cells (Merge Cells > Merge All). Customize the font style, and center the text.

Psst…If you don’t have time to create your own calendar, you can download the done-for-you social media calendar template I created right here.

In the next row, enter the days of the week, beginning with Sunday. If you’d like, you can freeze these two rows so that they remain in view at all times by highlighting them and selecting View > Freeze > Top Two Rows.

Use the Freeze View menu option while you create your marketing calendar template.

In the next row, enter calendar dates, and then select the top three rows and add a bottom border using the border tool from the top menu.

Next, add your social media profiles to each date, leaving one or two rows between each profile to accommodate your posting frequency. Then select each column, and add a right border to each.

Leave a few extra rows, and add a bottom border to the last row in week one. Then copy week one, change the dates, and complete the calendar template.

Social Media Calendar template

Don’t forget to download this content calendar template so you can start using it right away. It’s a huge time-saver!


#4: Add content to the calendar

Now it’s time to choose the specific days that you will share each piece of content. Using the same color blocks, add the content from your working library.

A completed social media content calendar

Customize the calendar to suit your posting frequency. For instance, you may want to include specific times you plan to share each post or add email and other distribution channels. I like to use the additional rows each day to highlight important events and promotion dates.

If you publish a large volume of content each month, you may even want to create separate calendars for each social media profile.

I regularly share the same content on each profile and find it helpful to use a simple color-blocked version of my calendar so that I can quickly see what content I plan to share each day.

Simplified version of the content calendar template


#5: Create the Content

Now that your calendar is complete, it’s time to research, gather your content, create blog posts, and design images. If you find yourself struggling to find the time to execute on your social media plan and create the content you need, the tools below will help.


PromoRepublic is a social media content builder with more than 6,000 templates created by designers, writers, and other industry professionals.

With PromoRepublic, you can share stunning visual content to Facebook, Instagram, Twitter, and LinkedIn at the click of a button. What I like about PromoRepublic is that in a matter of seconds I can share posts that would normally take hours to brainstorm and create.

PromoRepublic pricing starts at $9 a month for up to five social profiles.

Use PromoRepublic to help create ontent for your social media calendar


RelayThat is a graphic design platform that makes it easy for nondesigners to create beautiful images.

RelayThat is probably the fastest image creation tool I’ve used to create high-quality social media images. Use the one-click resize function to quickly choose a tall, wide, or square template. Then choose a background, and add your logo and text. Use the remix function to rapidly change the position of your text until you find one you like.

RelayThat is an easy design tool for creating content for your marketing calendar template.

For a complete tutorial on how to use RelayThat, click here.


As a visual person, I’m drawn to the design of Trello. While the Google Docs calendar provides a framework for planning content, I prefer managing the content creation process inside Trello, which is like a whiteboard for content.

In Trello, lists are categories, and cards are individual pieces of content. You can move cards from list to list, color-code your cards to match your calendar, and add images and descriptions to your cards. Setting due dates for cards will automatically place them on the Trello calendar.

Even the free option is useful for businesses and organizations, and you can easily share boards with team members.

Use Trello to organize your social media calendar template.


SmarterQueue has become my go-to scheduler, both for sharing evergreen content and other people’s content.

You can share content from any feed, whether it’s your favorite source, RSS feed, a Pinterest feed, a Facebook feed, or a competitor feed.

If you use Feedly, you can import an OPML file into SmarterQueue and arrange bookmarks from the left sidebar. To schedule Feedly content, add an “other people’s content” or “articles” category to your social media schedules. Then head over to the Add Content tab in the top menu, and select the piece of content you want to share.

Use SmarterQueue to fill your content calendar with other people's content.

Note: SmarterQueue is an evergreen scheduler and will automatically set your post to recycle. Be sure to select One-Time Post when you’re sharing other people’s content. The only content you want to re-share is your own!

Step #6: Track Your Posts + Promotions

Now that you’ve planned the content you want to share each day, it’s important to follow through and ensure that you share it.

Use a spreadsheet to track when and where you’ve shared content on each social media channel. The tracking sheet will also help coordinate content promotion with your team. Use notes to add tweet text and descriptions for each post.

The promotion spreadsheet is also helpful to keep track of older posts that you’d like to share with any new social accounts.

If you want, you can download the blog promotion worksheet here:

Use this blog promotion worksheet to track where and when you keep track of your social media calendar plan.

Final Thoughts

Using a social media calendar will help you plan your content around smart social media goals and coordinate with campaigns and blog content to achieve them. If you use the tools mentioned here to create and share high-quality posts at the right time on each channel, you will likely see more results from social media.

Remember to monitor each channel for engagement, moderate comments, and reply to fans and followers daily. Check the analytics of each platform to see what content resonates with your audience, and use that to inform future marketing campaigns.

Over to you! Do you use a social media content calendar? What tools do you use for creating and scheduling your posts in advance?


Facebook Group Cover Photo Size for 2018

Facebook Groups Cover Photo Size | facebook groups, facebook group tips, facebook cover photos #facebook #blogHey there, friends! Starting a Facebook group has been on my bucket list for a looong time now, and 2018 is the year. I’m doin’ it!

So I’ve been busy behind the scenes prepping all my images, prompts, rules, descriptions, and so on. Everything’s been looking pretty spanky so far, so when I visited the group page the other night, my jaw nearly dropped to the floor when I saw the cover photo: It looked like a bad crop job, like I had stuffed my oversized image into a space half the size.

Say whaa? Did I get those dimensions wrong?

Nope. Wasn’t me. It was perfect the other day, just like I thought.

It was Facebook.

They changed things up again, you guys. If your group cover photo looks distorted and wonky like mine, don’t freak! I’m going to give the new dimensions so you can fix it.

Before I do, how about a shameless plug for my Facebook group? Seriously, I would love your support. You’ll be able to network with other entrepreneurs and bloggers and have unlimited opportunities to sell your products or services. Plus, every Thursday is #Thanksalatte, where I’ll be answering your questions about online marketing and sharing my best tips for growing your blog business. Promise I’ll make it worth it. 😉

Facebook’s New Group Cover Photo Size

According to Facebook, the new dimensions are 1,640 x 856px.

After some experimenting, I’m going with Louise M.’s recommendation of 1,640 x 921px because it gives you the maximum real estate on desktop and mobile.

If you’re curious, the extra vertical space is to leave room for your group name, which Facebook overlays onto your image on mobile.

In fact, you’ll need to leave a LOT of space on the bottom. How much? Minimum 250px, I’d say. And if your title breaks onto two lines like mine, you’ll want to leave an additional 150px on the bottom, for a total of 400px.

One line: 250px
Two lines: 400px

Here’s what my cover photo looks like on my iPhone 6S:

Facebook cover photo size mobile | Fall 2017

That text overlay on mobile is tricky. I created many different versions and decided to leave it with the text overlapping my image a bit. It was either that or pull my hair out, hehe.

Here’s what it looks like on desktop:

Facebook group cover photo size desktop - Fall 2017

You have less vertical space on desktop than on mobile. And the top 100px is invisible (aka: cut off), so be sure to leave it blank so that your title and image don’t get cut off. You can reposition the photo, but without leaving space at the top, I couldn’t move my image down – only up. Just sayin’.

This is the cover photo I uploaded:

Facebook group cover photo template

Notice how the text on desktop appears higher than the original photo? That’s the extra space I mentioned. I can never get cover photos 100% where I want them! If you have other template ideas, I’d love to hear. Please let me know…

If you’d like, you can download the Photoshop template I created (no email required). To edit the template:

  • Use the top overlay layer as a guide.
  • Replace the image placeholder and group name with your text and images.
  • Click the eye icon to the left of the guide layer to hide it before you save.
  • Save twice: once as a master PSD file, then again as a png to upload.

Click the image below to download the template:

Facebook group cover photo template

I recommend keeping the guide layer so you can go back and reposition your graphics and text as needed. If you’re like me, you will test many different options before you settle on one that works for both mobile and desktop.

#Thanksalatte Thursday, anyone? I would love for you to join my Facebook group!


Create a Killer Facebook Ad Strategy For Your Email List and Products


My first stab at Facebook ads was a simple Page Like campaign. I remember feeling nervous and scared about it, and maybe a little dewy-eyed at the same time.

I had no idea what I was doing, what type of ad I should run or why I was even running an ad in the first place. My Facebook ad strategy left a lot to be desired.

It all started with my clients throwing me curveball questions like What type of ad should I run? Where should we direct people? How do we track the ads? How do I get people back to my website?

Uh…no idea.

Want to sell more products AND grow your list at the same time? I’ve got a Facebook ad strategy for bloggers and entrepreneurs that leverages sales funnels. Time to put rocket fuel on your list and product sales using other people's money to pay for ads. Woo!

I finally broke down and asked my business coach for help. Together, we created my very first campaign. All the while, I wondered why we were spending so much effort, time, and money on Likes (like…what’s that about?).

Vanity, I guess. Wanting to impress my clients. Or, maybe fear that if my page had fewer than 1,000 fans, I wouldn’t be one of the cool girls.

Fast forward a few months later and my Facebook ad campaign strategy turned out to be a success, in more ways than one.

First off, my page got over 1,000 likes. Woo! More importantly, I learned a valuable lesson:

You need a Facebook ad strategy that’s bigger than Likes.

In this post, I’m sharing some hidden gems I’ve discovered since then that will help you use Facebook ads the right way – to build your list and get more sales.

Before we dig in, there are three main components to Facebook ads:

  1. Ad creative – your ad copy, image or video, and call to action
  2. Ad targeting and budget – how much you want to spend per day and who you want to reach based on interests and audiences
  3. Your landing/sales page – Where you direct people once they click your call to action

Much of what we’ll cover has less to do with the creative/techie side of things and more to do with sales funnels. I want to put #3 under a microscope and drill down on where to send people once they click on your ad.

Specifically, should you send them…

  • To a sales page where you ask them to purchase right away?
  • To a separate landing page with a free offer?
  • To no page at all (gasp)?

To help answer these questions, let’s look at two common mistakes people make with Facebook ads:

Mistake #1: Asking for a sale right away

Driving people directly to a sales page and expecting them to dish out on a first date is tricky business.

Let’s use Harry as an example (Harry is a fictitious name based on a real person). Harry has a nutrition program to offer and is eager to bring it to market. He’s been working on it for months and thinks Once this product is finished, I’m set. This is so great, everyone’s going to want it! All I need to do is run an ad, send people to my sales page and then sit back and watch the money roll in. (not)

HOLD UP. Can this strategy actually work?

Sure it can. IF Harry has seed funding and a fat checkbook.

He’ll have to run his ads long enough to figure out: 1) who his target audience really is, and 2) if they love his product as much as he thinks they will. Plus, he’ll have a high customer acquisition cost (aka: huge ad spend) because he’s going directly for the sale.

Doesn’t matter where he runs the ad either. Harry can use Facebook, Google, Pinterest, Instagram, or Twitter for his ads and get similar results. His cost of acquiring customers will most likely be higher than he anticipated and higher than his budget. In my opinion, this is not the best Facebook advertising strategy.

#TAKEAWAY: Don’t send people directly to a sales page.


Mistake #2: Asking for nothing

This is the mistake that I made. Page Like and Brand Awareness ads keep people within the Facebook platform rather than driving them to a page on your website. Basically, asking for nada.

Sound familiar?

Based on my experience, what’s typically at fault is a lack of clarity around what you’re trying to achieve with your Facebook ad strategy.

Here’s where we can learn from Harry. Even though he’s misguided with his approach, he is crystal clear about his end goal: to sell a product. He simply needs to incorporate a sales funnel (more on that later) that will “pull people into a sale” rather than “push a sale on people”. Make sense?

Now, you’re probably thinking Okay then, where SHOULD I take people who click on my ad? And what should I ask them to do?

These are both great questions! The best ad strategies are ones that direct people to a landing page. First, I want to help you get crystal clear on what you want to achieve with Facebook ads.

#TAKEAWAY: Be very clear about what you want to achieve and make sure you send people somewhere.

Be very clear about what you want to achieve with Facebook ads before spending a dime.Click To Tweet


Facebook ad goals and objectives

You probably have many things you want to achieve in your business, such as:

  • I want more coaching clients
  • I want more consulting clients
  • I want to sell a digital product
  • I want to grow my email list
  • I want more sales on all my courses
  • I want more sales on my new products
  • I want to grow my Facebook engagement
  • I want to grow my Facebook group
  • I want more followers
  • I want more traffic to my site
  • I want to be known online

Whew! It’s a big list. To make it even more confusing, there are as many Facebook advertising options (or objectives) to choose from:

  • Boost post – promote your blog post to increase reach
  • Brand awareness – increase visibility of your brand and name
  • Reach – get your ad seen by as many people as possible
  • Traffic – drive people to a blog post of podcast
  • Engagement – engagement on your ad (like, comment, share, reactions)
  • App installs – get people to download your app
  • Video views – get people to see videos you uploaded
  • Lead gen – get people to sign up for your opt-in right on Facebook
  • Conversions – drive people to a page where they take a specific action (sign up, download, buy a product)
  • Product catalog sales – for e-commerce stores to promote their products
  • Store visits – for local brick-and-mortar businesses to reach people nearby

The trick is to choose the right goals from the first list and the right objectives from the second list. We only want goals and objectives that will help us increase sales.

If you’re confused by all this, I’m going to clear it up for you real quick…

First of all, forget about every ad objective except Conversions. Bump.

Now, from our goals list, let’s call the top six (in bold) our Power Goals. These are the ones that will directly impact sales and business growth.

The bottom ones…those leading to more followers, traffic, brand awareness, and visibility…are lacking muscle, meaning that they won’t have a great impact on your bottom line. Since these Wimpy Goals will likely happen as a result of your Power Goals anyway, there’s no need to chase them down with Facebook ads.

I’ll go so far as to say that Wimpy Goals will leave you thinking that Facebook ads don’t work. After my first Facebook campaign, I steered clear of Facebook ads for a looong time. They’re a total waste of money I thought. Which, of course, they were because I’d set out with a wimpy Page Like goal.

Don’t do what I did!

Next up, remember those sales funnels I mentioned? Time for a funnels throwdown, yo.

#TAKEAWAY: Always aim for a Power Goal with Facebook ads.

Aim for a primary goal with Facebook ads – your secondary goal will likely happen as a result.Click To Tweet


What is a sales funnel, anyway?

A funnel is simply a sequence of events you set up, where your target audience is first pulled into your content via a free training or awesome resource you offer, and then “gifted” additional content pieces that serve two primary purposes:

  • To educate them about said topic
  • To help them take actionable steps toward achieving something
  • To lead people to a purchase

Essentially, funnels take people on a scenic route to their destination, which is your solution for them.

Even though your funnel has one business goal, the most heart-felt funnels will provide amazing value that potential customers would gladly pay for…only they don’t have to because you gift it to them. This means that if at any point they drop off without purchasing, they will be taking with them actionable steps to help them achieve a mission-critical goal.

Here’s what a basic funnel looks like:

The best way to advertise on Facebook is to use salse funnelsIf funnels sound open-ended, as if you’ll be giving away the farm, I get it. Creating content takes a lot of time and effort. I’m five hours into writing this post and not one word has come easy, friend.  🙂

Still, I’m happy to do it! You know why? Because I get this little factoid:

People need a deeper relationship in order to buy from us.

Today, face-to-face networking is a ghost in our past, which means that the subtle innuendos and gestures we pick up on in person are missing. We have to rely on our content to fill in that gap and communicate who we are and where our expertise lies. Bottom line, gotta keep showing up, creating, and publishing.

#TAKEAWAY: Free content pieces should provide extreme value and lead to your end goal.

Sales funnels should include free content that helps people achieve something and leads them to a purchase.Click To Tweet

Side note: What should Harry do?

Harry should shift his strategy from pushing a sale to pulling people into his content. Focus on building relationships with people first. THEN, after he’s provided value and earned the trust of his audience, he can gently introduce his product.

Here’s what Harry’s funnel might look like:Facebook ad campaign strategy includes a sales funnel

Now, let’s put funnels to work for your ad campaign…

How to create your own sales funnel

First, work backward from your end goal. Think about what it would take for you to reach that goal.

Step back. Even further. Step waaay back from your product. Imagine that you’re no longer the creator. You’re no longer YOU. You’re a complete stranger who will be discovering said product for the first time.

Now, ask yourself What would it take to get me excited about this? What would be most helpful to me at this point in my journey?

Next, put on your inventor hat again. What content pieces can you create that would be most relevant to your product? What would organically lead people to a purchase?

By looking at your product from both angles like this, you can bridge your free content pieces to your business goal. Don’t limit your content to blogging and Ebooks here. Mix it up with videos and/or podcasts to give your people a sense of a one-to-one interaction with you.

For example, let’s look at what it would take if your Power Goals are to:

  • Build your email list
  • Sell an introductory product


You’d start with a funnel that includes these pieces:

  • A product – it can be a low-cost Ebook or workshop or a higher-priced course
  • A free course or resource – relevant to both your audience and product
  • A Facebook ad – with a conversion objective
  • A landing page – where people can sign up for your free resource (use LeadPages)
  • A thank you page – with an option to purchase the paid product
  • An email provider – ConvertKit is my new fav (read this post for how to set it up)

Can you see how this type of funnel would put rocket fuel on your list AND increase sales at the same time?

Let’s do some math. Say you spend $100 to test your Facebook ad. The ad gives you 20 new email subscribers, three of whom buy your ebook for $40. You make $120 in revenue and $20 in profit.

If we play this out for a minute, here’s what would happen if you ramp up your Facebook ad strategy and spend $100 a day:

  • 20 new subscribers a day
  • 3 new customers a day
  • $120 in revenue a day ($20 profit)

In one month, you’d have 600 new subscribers, 90 customers, $3,600 in revenue and $600 in profit. Bigger budget = more subscribers = more revenue.

So, how do you make this work?

The formula above uses a 20% conversion rate on ads and a 15% conversion rate on new-subscribers-to-customers.

I’m not going to lie. Hitting those numbers will take some work! First of all, you will need to create the content pieces. Then, you’ll need a winning combination of ad + landing page + free offer + paid product.

On the art side of the equation, you’ll need to have a deep understanding of what your audience most wants or needs. This is a biggie. If you jump into a full-blown ad campaign without solving a specific problem for people, it’s going to be hard to get results.

This is why starting with a small budget is so crucial. What you’re aiming for is to test your ads until one outperforms the others and yields a 20% conversion rate.

Don’t stop there…test your product, free gift, and landing page too.

I know you’re probably thinking This sounds like a ton of work!

I hear you. If you hang in there and stick with it, your investment will pay off as you get more subscribers and customers and see higher profit margins on your ads.

#TAKEAWAY: Use this funnel to supercharge your list and sell your products without spending money on ads.


What if you don’t have a product yet?

That’s perfectly okay. You can still dabble in FB advertising. You’ll be looking at a longer-term play and a different Power Goal, which is to fill your list with people who may be interested in a future product. (Psst…want to know my top 4 list-building strategies? Check out this post.)

In this case, I recommend driving traffic to:

  • A standout blog post with a free offer
  • A landing page with a free offer

Since your ad revenue here will be future-based, stay with the small budget and plan on gradually building your list until you’re closer to launch. By then you should know which ads are working and where to invest your dollars.

Include content pieces in your funnel that prime people for your product AND offer amazing education and value. Remember, we’re killin’ two birds with our funnels.

If you’ve been following our Blog Profit Plan series, you’re already blogging around content themes and it will be easy to gather valuable pieces. Then, all you have to do is to gift these resources to your audience in a natural, organic, and sensitive way. Easy peasy.

#TAKEAWAY: Use a small daily budget if your Power Goal is to build your email list and you have yet to create a product.

There you go! Funnels are hands-down the best way to advertise on Facebook. Have you created one yet?

7-Day Social Media Plan for Your Blog (Plus a Free Planner)

Want to sell your products and make money with your blog? First, you need to help people find your content so you can build your audience! This post includes weekly blog tasks PLUS a social media marketing plan to drive massive traffic. Click through to see all the steps and download the planner!
Want to sell your products and make money with your blog? First, you need to build your audience and get traffic to your content! This post includes the exact weekly blog tasks plus a downloadable social media marketing plan template. Click through to find out exactly what you should be doing to promote your posts like a pro!
Ready to be visible, so people can find your content and you can sell more products? This post includes a daily and weekly social media plan to help you build a following and drive traffic to your posts.

Ready to master social media marketing? This post includes a 7-day social media plan to help you build a following and get more social media traffic to your blog posts.

This is part #2 of the Build Your Audience + Traffic series, where we’re drilling down on how to drive traffic to your content and convert visitors into subscribers.

In part #1, we talked about fundamental ways to increase traffic and build your audience. We uncovered how important it is to really, really know your target audience, and to set monthly goals so that you know what to aim for.

We also touched on the tasks involved with putting your content out there like you mean business…like you want people to find it.

Today, let’s dive into the HOW.


How can you promote your content effectively on social media?
What things should you be doing each week, and in what order, to maximize your reach?

Time for a 7-day social media plan, yo. What I really want is for you to have a blogging workflow that yields amazing results for all your hard work.

Here are the weekly tasks I’m covering in this post:

  • Sunday: Research blog topics
  • Monday: Write your post
  • Tuesday: SEO your post
  • Wednesday: Create images
  • Thursday: Promote on social media
  • Friday: Repurpose for other platforms
  • Saturday: Add to schedulers
  • Rinse + repeat 🙂

Ready for it? Let’s dig in.

Bonus: I created this 7-day social media plan template to help put what you learn into action.

social media strategy template


1) Research blog topics

To get the most benefit from this social media plan, you need to stick to a regular blogging schedule. One of the best ways to do that is to have your topics ready to go, so that all you have to do is to start writing.

Remember the blog themes we talked about? On the first Sunday of every month, jot down blog ideas that support your themes. This extra effort upfront will save you loads of time plus give you valuable insight about your audience.

Here’s why:

  • Knowing what you’re going to cover ahead of time means less time struggling with what to write during the week.
  • Your content is going to speak to what your audience really needs vs what you think they need, which is priceless.
  • Researching content is about more than just blog ideas – you’ll see how people spin their blog titles too, which is a biggie for driving traffic.

Now that you know what you want to write, it’s time to create your blogging workflow.

Related: 3 Places to Find Your Next 30 Blog Ideas


2) Write the post

Try to write when you feel most productive and when you can block out time with no interruptions or distractions. What this looks like is no email, no calls, no texts. Time to shut out the world and focus here. Writing is a creative process and you need the mental space to be all in…

You can even use my Time Blocking Template to help protect your sacred writing time!

In terms of how much time to set aside, it depends on the length of your posts. I tend to write longer posts that take me about 5-6 hours. You may need more or less time and that’s perfectly ok.

What you can do, if you like, is to alternate between longer and shorter posts. The first week, maybe you write a longer post. Then the next week, you write a shorter one. Whatever you do, please don’t write less than 1000 words! We want to provide real value for our readers, PLUS give our work a fighting chance to rank on Google.

Good so far?

Oops…almost forgot one thing:

Make sure you format your posts with subheadings and bullet points so they’re easy to read. Use short sentences and even shorter words, e.g. hard vs difficult. You want that when people scan your posts, they get what you’re saying without having to work for it.

You’re doing great! Next, let’s get a jump on Tuesday’s tasks.


3) Optimize for search engines

Tuesday is the perfect day to choose your target keyword and add it to your content, tags, and blog title. This way you have a final title for blog and social media images, which we’re going to create on Tuesday too, right after we sprinkle some SEO magic on it.

The reason I recommend optimizing your post AFTER you write it, and not before, is because it’s so important to focus on Step #1 first. The only thing you should be thinking about when you’re writing is how to get your readers from point A to point Z.

Then, after that, we can get jiggy with SEO.

If you’re curious about how best to optimize your posts, this post includes an SEO blog checklist you can download to help you remember all the steps.

Before we move on to images, let’s look at how to select the perfect target keyword. We’ll need Google’s Keyword Planner for this.

I usually select “Search for new keywords related to a phrase, website or category”. Your results will look something like the image below. What you’re looking for are keywords related to your search term that have a decent search volume and low to medium competition.


How to use google keyword planner

Once you select your target keyword, follow the steps listed in the SEO blog checklist to add it to your post.

And just in case you have a hard time finding the keyword planner once you log in, it’s hiding out in the “Tools” menu.

4) Create blog and social media images

#2FORTUESDAY We’re doublin’ up on Tuesday, so right after you’re done with step #3, it’s time to create share images.

Canva is a great tool for this. You can create and save branded templates with your logo, colors, fonts, and other brand elements all in there, ready to go.

I like to take my images one step further and use Photoshop. If you’re curious about Photoshop, this tutorial and social media template will help you get started.

Ok, so now you’re probably thinking What social media sites do I need images for, and what size should they be?

I’ve got all of that covered for you right here!


5) Create a content upgrade

High five! We’re jammin’ and it’s only Wednesday. Let’s keep at it.

Content upgrades are extra freebies…things like checklists, cheat sheets, eBooks, worksheets, and templates…that extend on your post with even more value. They’re optional, meaning that you don’t have to create one in order to publish your post and promote it.

Hmm…or do you?

Nope. Changed my mind. You need ’em.

The reason is that this is the Blog Audience + Traffic series. What that means is that we’re building a community…our crew, our tribe. To do that, we need a way to stay in touch with the people who visit our site. The last thing we want is to throw a slammin’ blog party and then have people peace out before the fun starts.

Also, if you remember from part #1 of this series, freebies are a huge piece of our content funnel.

To give you an example of this, I’ve built my list to 4K in the last 3-1/2 months with nothing more than freebies. We’re talking no guest posts, ads, webinars, landing pages…none of that noise! Just straight up opt-in forms and freebies.

Can you see how powerful they are?

Now, I get that freebies take a lot of time to make, so believe me, I’m not recommending that you include one with every post.

Instead, you can alternate each week, the same way we’re alternating between longer and shorter posts (Monday, above). So one week you add a freebie, the next week you skip it, and so on.

If you’re wondering how to create your freebie, Pages, Word, Google Docs, and Canva or all good choices. I’ve been using InDesign forever so that’s what I prefer. Oh, and if you’re interested in learning how to create eBooks with InDesign, please let me know in the comments!


6) Add the upgrade to your post

This part sounds simple, right? It actually takes a few more steps than you might think. What you’re doing is creating a 2-step opt-in form, where an image or a link triggers a pop-up. So let’s break that down, k?

First, there’s the link or image

I’ve found that a graphic button with a call to action like “Click here to download” works better than a text link. Images grab people’s attention more than links, especially if you’re following the blog SEO checklist and interlinking posts for search engines. All of those links can get lost after a while.

But a big, bold, graphic button? No one’s glazing over that, friend! The other thing to include in your button is an image of your worksheet or checklist. You want to let people see how helpful your freebie is, type thing.

Ok, so what tools should you use?

Great question! See those tools you used on Tuesday to create blog + social media images? You can use the same ones for your call to action button.

Next up, the opt in form

This is the form that pops-up when someone clicks on the button.

I use Thrive Leads because I just loove it so much, but you can use OptinMonster, Leadpages, or SumoMe too. Just remember to connect the form to MailChimp, ConvertKit or any email platform you currently use.

Finally! Write a delivery email

We need a way to send the freebie to new subscribers.

What that looks like is when someone signs up for your freebie, they get a “tag” that triggers an email sequence  (which is just a fancy way of saying “send more than one email”). Here’s an example of a delivery sequence:

  • Your first email will say something like “Thanks so much! Here’s your download.”
  • Then you follow-up a few days later with a reminder “How’s it going with the freebie? If you haven’t downloaded it yet, here’s the link again.”
  • The idea is to schedule these emails ahead of time, so it’s all on autopilot.

Ok, I know you’re probably thinking This is so much stuff, and it all sounds pretty techie!

I hear ya! There are a lot of steps here, which is why I like to think of Thursdays as #TECHTHURSDAY. Setting all of this up definitely takes a different part of your brain than writing or even creating images.

Remember too that once you set up your first sequence, you can duplicate it for the next one. And you only have to connect your service once to the form. Then you’re good to go.

Like anything else, the more freebies you create and add to your posts, the faster it will go. This is another one of those things where, if you hang in there with it, your investment will pay off later on as your audience and community grow and grow.

Now, I know you’re probably thinking If this is a social media plan, why are we spending so much time on blogging tips? What about tips for social media?

I hear ya! Everything we’ve covered so far is about blogging and creating content.

The reason is because content is the glue that makes social media so sticky. You need to focus on blogging from Monday through Thursday so that you have original content to share. That’s where the traffic part comes in! If you hang in there, over the next few days we’ll turn our attention to sharing and promotion. Everything will come together into a bangin’ social media plan soon. Pinky swear.

Real quick before we move on, there’s one more thing to do:

Check your Google Analytics at least once a month. What you’re looking for are the top 5-10 posts that are most popular. These are the ones with serious muscle, the ones driving the most traffic to your site. Make sure you go back and add a freebie to each of these if you haven’t already.

Next up: Time to pounce on social media!


7) Publish and promote

#TGIF Almost there…just a few days left. You can do this…

First, publish your post

Whatever you do, please proofread your post before you publish it! I’m terrible at this… I’m always finding grammatical errors and typos in my posts months after they go live. Ugh. Sooo frustrating…and the longer the post, the more typos.

Do me one better here, friend. Give your post a once-over before you publish it.

Next, promote your post

This is the most important thing to do next, and I’m going to show you how to do it so that you get maximum visibility and traffic. Let’s look at the blog promotion tasks in 3 stages, done over the next 3 days:

  1. Share on social media, bookmarking sites, and content communities
  2. Turn your post into other types of content to reach even more people
  3. Create and schedule additional updates, tweets, and pins

Some experts, like Derek Halpern, recommend applying the 80/20 rule to blog promotion. This means that you spend 80% of your time promoting, and 20% writing. Honestly, I think my split is more like 100/100 🙂

Can you see why Friday, Saturday, and Sunday are such important days?

Now you’re probably thinking How the heck am I going to do all of this without pulling my hair out?

I get it, I really do! It took me months to figure out a workflow that didn’t leave me feeling flustered. This is another one of those things where you need to hang in there! It’s going to get so much easier as you move through it. First of all, the weekly blogging plan we’re covering today will help you keep a consistent schedule, where you’re doing the same tasks, on the same days, each week.

And once you run through the steps yourself and nail down your best workflow, it’ll be easy to pass the promotion tasks off to a virtual assistant. You will get your weekend back later on. Pinky swear.


Here’s the template I use to share my blog posts:

content marketing strategy

You can download the blog promotion worksheet to share your blog posts too.
social media planning calendar

Ok, with that being said, Friday is all about sharing on social media and bookmarking sites.

  • Facebook
  • Twitter
  • Pinterest
  • Instagram
  • LinkedIn
  • Google+
  • And so many others…

Too much to list in this post… For the full list of sites, I recommend downloading the blog promo worksheet above.


Repurpose your post

Repurposing your post is a techie way of saying turn it into something else, like a video, quick tip, Slideshare, or podcast. For our purposes today, let’s just focus on turning the post into:

  • A 1-2 minute video
  • Second Pinterest pin
  • Quick tip graphic
  • More tweets and updates

This is a much shorter list, and a lot easier to get your head around, right? Another way to think of it is that at the end of the week you’re going to have these assets for your post:

  • The post itself
  • A video
  • A quick tip graphic

I know that this sounds like a lot!

But really, it goes much quicker than you think. What you can do is use the same quick tip for your graphic and your video. And if you think about it, all you’re really doing is taking what you’ve already “scripted”, selecting a few highlights from it, and turning them into something new. Plus, in my experience, recording video takes sooo much less time than writing a post.

For the video

You can use whatever you have available right now. Let’s not get hung up on techie recording gear, k? Your iPhone or webcam is the perfect starting place. The point here is to simply get into the habit of turning your posts into videos.

Once you’re recording video on the regular, I recommend the Blue Yeti mic to help amplify your audio.

To record the video itself, I started out with QuickTime and now use ScreenFlow, mainly because of the editing features. And my brother has been bangin’ out amazing videos using Camtasia on his PC. All of these are good choices, in my book.

For the quick tip graphic

You got it. Same tools from Tuesday, step #4.

Additional tweets and updates

For each post, I write 15 additional tweets, and 3-4 updates for Facebook and LinkedIn, all linking to the post.

Here’s what those look like:

social media marketing plan template - TwitterI should point out that these tweets and updates are all slightly different. What you don’t want to do is to repeat the same tweet over and over again!

In the next step, we’ll schedule these tweets (plus our new content + graphics) to be shared over the next week. This will give us an initial spike in blog traffic.

Related: How to Promote Your Blog Posts Effectively on Social Media


Schedule updates, tweets, and pins

Woo! You’re really hangin’ in there!

This (almost) last step is actually pretty easy. All we need to do is to queue up our content for sharing.

Can you see how all of your hard work is paying off here? You have more content to share on more platforms, which means more people seeing your post.

More types of content = more platforms = a broader audience.

This is why I love social media scheduling tools so much! Even though you’re building your following on just 1-2 social media sites (as I mention in this post), these tools allow you to “set it and forget it” on the others, so to speak. That’s a win-win, no?

If you’re curious, in this post I share my favorite scheduling tools.


Share to Facebook group promo threads

Almost there! One last thing…

If we’re really going to nail this blog and social media plan, we can’t forget Facebook groups, which can leave your head spinning if you don’t have a system in place.

Hmm…why is that?

I’ve been thinking about this, and the answer is that it really comes down to each group having its own rules, daily prompts, and promo days. The schedules are different enough that it makes them hard to track. You can feel like a scrambled egg trying to keep up with which group has a promo thread each day.

That said, FB is my #2 source of traffic, and I’m sure it must be because of groups. It’s got to be. I only have 400 or so fans. 🙂

So how do you promote your posts through Facebook Groups?

Great question! First of all, if you’re not in groups already, I would spend a few days looking for groups in your niche, reading through their descriptions, checking their rules, and so on.

What you’re looking for are groups with high engagement that have “Promo Wednesdays” type thing, where you can share this week’s post. Even if the group doesn’t allow promotions, you can usually include your link in a thread comment. Of course, you should check the group rules first.

Once you’re in a few groups, I recommend using a spreadsheet to keep track of each group’s promo days. From there, all you need to do is schedule Facebook posts in those threads (aka remember to share on those days).

If you’re curious, here’s what my Facebook promo schedule looks like:

schedule Facebook postsSo there you have it! If you follow these steps every week, you will start doubling and tripling your blog traffic and building a huge audience. Here’s the 7-day social media planning template again so you can get started:

social media strategy template

How to Build Your Blog Audience (Like You Mean Business)

How to Grow Your Blog Audience + Traffic | Ready to get your blog or business found by more people? This post is for you! It includes 4 things every blogger and online entrepreneur should do to get maximum visibility, build your list and create a platform for making money. Plus, it includes a FREE weekly blog planner to help you stay on track. Click through to view it!

How to Build Your Blog Audience Like You Mean Business | Here are 4 things every blogger and entrepreneur should do to get more traffic, build your list, and create a platform for making money with your blog. PLUS, it includes a free weekly blog planner so you know what to do each day to get maximum benefit. Click through to view it!Seems like forever since my last post and I’m having a heck of a time getting back into it, even though it’s been just 2 weeks.

Have you ever experienced that?

Where you fall off your blogging schedule for a bit, and when you try to get back on, you have to force yourself. Somehow it winds up being so much harder than it should be, right?

This struggle is what’s been on my mind lately and today, I’m sharing a blogging workflow to help you (and me!) stick to our blogging schedules like we mean business. This will be part 1 of my Build Your Blog Audience + Traffic series, where I will be digging into ways to improve your visibility and traffic, and ultimately, set the stage for making money with your online business.

Here’s what I’m covering in this post:

  • Knowing who you want to reach
  • Why you should be thinking about content funnels, even if you’re starting out
  • Setting monthly blogging + social media goals
  • Specific things to do each week to build your audience and reach your goals

Ready for it? Let’s dive in.

Step #1) Know who you’re trying to reach

Building your blog audience starts right here. This is such a biggie and worth mentioning again and again, even though you’ve probably heard it a hundred times!

The reason is because knowing your audience is the foundation of your entire business and online presence. And if you have a weak foundation, it’s hard to build up from there, with me?

To really build your blog audience, you have to solve one specific problem for one specific person.

If you want, you can download my Find Your Niche Workbook to help you zero in on your sweet spot – the intersection where your audience hearts what you heart, and your skills and passions allow you to charge premium prices. Just click the image below to grab it.

Click here to download my Find your Blog Niche Workbook!

Let’s say you’re all about nutrition and eating a healthy diet, and you want to pass on tips that you’ve learned to others so they can be fit and healthy too. Your goal is to sell nutrition eBooks and products that help people get from zero to fit with ease.

This is a great start, but we’re not quite there yet. “People who want to eat healthy” is too broad a market, especially in a crowded niche like health and fitness. Let’s dig a little deeper.

First of all, are you trying to reach primarily men or women?

In the fitness and health blogosphere, women typically account for about 75% of purchasing decisions, so my vote is to focus on women.

Ok, we’re really getting somewhere here, but we’re still skimming the surface with “Women who want to eat healthy”. Let’s dig deeper and narrow it down even more. To do that, it will help to look at why it’s hard for women to eat healthy.

I’m taking a quick stab here at a few pain points:

  • Truly healthy foods are not easy to find
  • Fast foods, in large portions, are everywhere
  • No time to research healthy foods, so you just eat what’s available
  • Don’t know how much to eat, what to eat and when to eat it
  • You feel like you “deserve” a treat during (and after) a hectic day
  • Bagel Monday’s and Pizza Friday’s at the office are hard to resist

I’m sure there are even more problems we can uncover, but this gets us on the right track. Do you see how by doing this, we can really start connecting your blog biz GOALS to what your target audience NEEDS.

This is where the magic happens, and why knowing your audience is such an important step. After all, how can you build your blog audience if you don’t even know who your audience is, make sense?

If we look at just a few of the pain points listed above, our target audience might start looking like this:

Professional women aged 30-55 who want to eat healthy but struggle with a busy schedule, not knowing the right foods to eat and not enough time to make complicated meals at home.

When you really get this right, you’re going to build your audience and traffic with ease. Promise.

Step #2) Think of blogging as a content funnel

To make this step extra easy, I created the Blog Business Plan Workbook where I show you exactly how to create content that converts into sales. This is just one of the many “foundation” and “advanced” strategies I cover in the workbook to help you build a profitable blog. It may be just what you’re looking for! Learn more about the Blog Business Plan Workbook.

Content funnels are one of those things where even thinking about them can make you feel flustered. You may be thinking What the heck is a content funnel, anyway?

Some people call them sales funnels. I prefer to think of them as content funnels mostly because I cringe at the thought of being salesy. If you’re curious, funnels are how you move people through a process of:

  • Getting to know you
  • Starting to like you
  • Trusting you as an authority
  • And finally, purchasing from you

The way you move people through a funnel is with content, which is why I think content funnels are what we’re really talking about here, more so than sales funnels. And when I say content funnels, I mean all content…blog posts, webinars, videos, podcasts, emails, sales pages…all of it.

See how thinking about it this way marries each blog post to a sales system?

Your content becomes a system of building blocks that are interconnected. When you write a blog post, what you’re really doing is setting the early stages for people to buy. Here’s what that content funnel might look like:

Thinking of blog posts as part of a content funnel will help you create a blog and social media plan that builds your audience and traffic quickly.In other words, a blog post leads to a freebie, which leads to a free course or training, which leads to a paid course or eBook. Can you see how this is all coming together here?

Now in terms of the funnel itself, consistent blogging will help people get to know/like/trust you. So my question for you is:

What would you like your audience to buy from you?

That’s a big question, I know. You’re probably thinking I have no idea what product to create. I really need more traffic right now before I can figure that out!

I get it. This is one of those things where starting with your end game is actually going to help you get traffic and build your blog audience faster. The reason is because you’re going to be laser focused with each post and frame it around your future products, even if right now you’re not sure exactly what those products are!

This means that you want to create content around what your audience most needs, and that content is going to be the “top of your funnel”. Over time, you’ll see which posts resonate the most with your audience and which products to create around them.

Can you see how step #1 helps us create bangin’ content funnels too? Let’s look at some of the pain points from our earlier example:

  • Truly healthy foods are not easy to find
  • Don’t know how much to eat, what to eat and when to eat it
  • Bagel Monday and Pizza Fridays at the office are hard to resist

Here are some blog themes that would be perfect launching pads for future products:

  • Theme #1: Quick, easy recipes
  • Theme #2: The mindset of eating healthy
  • Theme #3: Meal plans and diet guidance

There’s more to sales funnels than this, but for now, just start thinking about each post as having 2 jobs:

  1. To help your audience solve a specific problem
  2. To create a platform for future products and making money

3) Set monthly blog + social media goals

This is another area where starting with the end game will help you focus your priorities each week. From our Blog Profit Plan series, we already know the 4 things we need to focus on each month: content, traffic, subscribers, and profit.

So let’s say this month we want to:

  • Write 6 blog posts (content)
  • Get 35K unique visitors (traffic)
  • Build our list to 4,500 (subscribers)
  • Offer a free course that leads to a paid course (profit)

Your goals may look much different than this, and that’s perfectly ok. Maybe what you really want to do is to get your first 100 subscribers, or even to write your first few blog posts. Or, maybe you have an eBook you’d like to sell.

The point is to be very specific with your goals and know that you can achieve them, based on your schedule and where you’re at in your blog biz journey right now.

If you want, you can download my sample monthly blog plan that shows you the exact steps to getting more traffic to your blog posts and your business. Click the image below to download it.

Download my Blog + Social Media Plan to help you build your blog traffic and audience quickly and with ease!

Next, let’s look at how we’re going to achieve our monthly goals…

Step #4) Create a blogging workflow

If only writing a blog post was as easy as writing the post, know what I mean?

In reality, there are a whole slew of things to do if we’re going to build our blog audience and traffic like we mean business. A single post can easily take the whole week to create when you blog with intention, which of course is what you do!

You have to do things like:

  • Research post ideas
  • Create images
  • Promote the post
  • Create a freebie
  • Write an email delivering the freebie

And if we break that down even more, our list looks more like this:

Weekly Blog + Social Media Plan to get more traffic to your website

And our monthly blog calendar looks like this:Sample Monthly Blog + Social Media PlanWhew! It’s a lot. And all of it works like a machine to help you build the platform for your sales/content funnels we talked about. This is what’s really going to help us build our blog audience and traffic.

Here are the planner and checklist so you can start creating your own traffic machine. This is the same monthly plan that has helped me get 40K visitors and 4K subscribers in 3 months. Click the image below to download.

Download my Blog + Social Media Plan to help you build your blog traffic and audience quickly and with ease!

I came up with this blog plan after months of experimenting and trying to figure out a workflow that was easy to follow each week.

With this planner, you spread out individual blog tasks (and even batch them if you can). Remember, you’ve got more to do than just write a post if you really want to build your blog audience and traffic!

Here’s what “writing a blog post” looks like:

  • Research blog topics
  • Write the post
  • Make it SEO-findable
  • Create blog images
  • Create social media images
  • Create a freebie
  • Add the freebie to your post
  • Integrate the freebie with MailChimp, ConvertKit or other email platform
  • Proofread and publish
  • Share with your subscribers
  • Share on social media and other channels
  • Repurpose as a quick tip graphic
  • Create a second pin for Pinterest
  • Repurpose as a short video
  • Write more tweets and updates
  • Schedule updates, tweets, the video, and quick tip
  • Share to Facebook group promo threads throughout the week

I recommend spreading these tasks out over the week for a few reasons:

First of all, building your blog audience takes time and there are a lot of pieces involved. Trying to cram every piece into just a day or two will leave you feeling frazzled, kinda like you’re falling behind with all of it. Spreading it out will make you feel calm, centered and in control of your blog biz.

The other reason is that when you think about it, all of the tasks listed above are wildly different. It takes a different head to write a post than to create graphics or even a freebie. And it’s a completely different “techie” head for opt-in forms, email integration, sequences, and so on.

We already know how task-shifting can act like a lead weight on your brain. Too much task-shifting inside of any given day will slow you down and make you feel foggy. What we want is to speed things up, right?

So there you have it. That’s a wrap for part #1 of The Build Your Blog Audience + Traffic series.

Next up: part #2, where I’ll drill down on each of the weekly blog tasks and strategies/tools to get it all done.

What’s your blogging workflow? Any tips to add to the list? Let’s hear it!

Download my Blog + Social Media Plan to help you build your blog traffic and audience quickly and with ease!

Why You Need a Social Media Strategy (And How to Create One That Works)

If you’re ready to get serious about your social media, but aren’t sure about the best ways to use it for your blog or business, this post is for you! It includes 9 tips for bloggers and entrepreneurs to help you create successful social media campaigns that get you more followers, traffic, subscribers, and sales, PLUS save tons of time each week. Click through to check out all the tips!

Why You Need a Social Media Strategy (And How to Create One That Works) | This post includes 9 tips for bloggers and entrepreneurs to help you create a social media strategy that gets you more followers, traffic, subscribers and sales, PLUS save you tons of time each week. Click through to check out all the tips!Part 3 of the Blog Profit Plan series. Say whaaa? This was originally a 2-part series, but after the last post, I realized that we still have a missing piece: a social media strategy.

This missing piece is crucial if we’re going to tie our buckets together:

  • Traffic
  • Content
  • Subscribers
  • Money

Social media is the bridge that connects you to your future customers and when you do it right (which I’m going to show you how right here!), it will be a game-changer for your blog and business.

If you missed parts 1 + 2 of the Blog Profit Plan series, here’s what we covered:

  1. How to Create an Epic Blog Business Plan
  2. The Blog Profit Plan: How to Make Money With Your Blog

Now, let’s take a look at part 3. Before we dig in, I should mention that having an effective social media strategy is all about showing up. Everyday. Even if it feels like a colossal waste of time and you have so many other things to do already, if you stay with me here, you’ll see the payoff. Promise.

You probably have questions or concerns about social media, or maybe you’re thinking…

  • I don’t have time
  • I don’t know what to do
  • Where do I even start?
  • Which platforms should I be using?
  • What should I be sharing?
  • I’ve tried it before, and it didn’t work

I used to feel that way too, and YES, it takes time. As with anything you do, effort in = effort out. You have to get social, and at first, you’re going to be staring at your feeds wondering what the heck to do. But here’s the thing: once you have a system in place, all of those questions and doubts are going to disappear, and things will come into focus quickly.

Here’s what happened for me with social media after a few short months of digging in:

  • Pinterest followers hit over 1,000
  • I’ve gained thousands of Twitter followers (with at least 30 daily)
  • I’ve gained 500 Instagram followers (in just under 2 weeks!)
  • Over 300 Facebook followers
  • My traffic has gone from 3,500 monthly views to just under 30,000
  • I’ve grown my email list from 0 to over 1,400 people, and am gaining about 30 new subscribers each day

I’m showing you this so that you can see that when you put in the work, you will see the results. And I want you to be super successful! What I’m sharing today is a plan that you can use in your business and customize as you see fit. You’re going to have all my shortcuts so you can save time and get maximum results.

First up, you should have a clear picture in your head of who you are trying to reach on social media AND where they hang out. If you’ve followed parts 1 + 2 of this series, you should know your one person well, along with where they spend their time.

For instance:

Say I’m a fitness blogger and my target audience is women ages 28-45 who are interested in getting fit and healthy but don’t really know where to start. They’re likely to hang out on Instagram, Facebook, and Pinterest. They probably like Instagram influencers Jen Selter and Caitlin Turner.

This is huge. See how being very focused can tell us what types of content to share and where we need to spend our time? If you need help, this customer avatar template will help you get crystal clear on who you’re trying to reach.

Now that we got that out of the way, let’s dig into the strategy.

I created this social media strategy blueprint to help put what you learn into action. Click the image below to download. 

 Download the Social Media Strategy Blueprint.

This post contains affiliate links.

Step 1: What are your monthly goals?

Write this all down so you can see your priority goals for the month. This way when you share content, you have a strategy and a plan behind it. All successful social media strategies start here.

What’s the most important thing for you to accomplish this month? Do you want to:

  • Add 1,000 new subscribers?
  • Launch a new product?
  • Gain 3,000 Pinterest followers?
  • Sell 25 products? (remember the blog income formula)
  • Get 200 webinar signups?

Knowing your end game will help you plan what types of content to share (including any promotional content), plus give you actual numbers to hit.

For example, if your month’s goal is to get more subscribers, you would want to schedule blog posts that include a freebie or opt-in offer. And if your goal is to promote a new service or product, you would want to schedule blog posts that contain links to your product offer, coupons, discounts, and so on.

Step 2: Share content

Now that you’re clear on your goals, it’s time to share content to support your monthly goals and help build your following. There are two types of content you’re going to share:

  • Other people’s content
  • Your own content

We could just lump these two together and call it “share content”, but I’d rather break this section down because our strategy will be different for other people’s content vs our own content. First of all, it will take some time to develop a system for your original content. Sharing other people’s content is easy to set up and you can build a ginormous following this way. I grew my Twitter account to over 16K doing exactly that – retweeting and curating content.

Now, would I recommend sharing only other people’s content? No way. Definitely not a good plan if we’re going to build a platform for a hugely profitable business (which is exactly what we’re going to do!). Buuut, a following of 16K means that when you start sharing your own content, you have an audience ready to consume it. I say let’s check the box on it, so we can move on knowing that we’re revvin’ up a social media strategy the right way, k?

First up: create a source library of bloggers, influencers, pins, and posts.

Here’s how to do it:

1) Create a Feedly source library

There are likely blogs and influencers in your niche that you follow (if not, time to crack the books!). Make a list of sources that are relevant and useful to your audience. The sources can be anything…blogs, Facebook pages, Instagram accounts…anything.

For instance, my list includes:

  • Social Media Examiner – (social media tips)
  • Copyblogger – (blogging tips)
  • Amy Porterfield – (online courses)
  • Jeff Bullas – (online marketing tips)

Now that you have your sources, it’s time to import them into Feedly. Feedly will read and organize all of your favorite news sources in one place. Uh, huh? It sounds more confusing than it is. With Feedly, you have access to all of your favorite content right from their dashboard. This means that whenever a new post is published, Feedly will update your feed in real time, so you only have to check one source to see fresh new content.

creating a social media strategy- FeedlyLookin’ good… Later on, I’ll show you how to share all of your epic Feedly content, but for now, fist bump.

2) Create secret Pinterest boards

Now we’re going to do the same thing on Pinterest using secret boards. Secret boards are Pinterest boards that only you can see, so when you save pins here, they’re just for you and no one else. You’ll see them below your other boards, like this:

pinterest marketing strategyI recommend keeping your source list handy (plus any other brands that pin great content). This way if you can’t find valuable pins to share right there in your feed, you know where to go to find them. What I do is once a week, or when I’m catching up on Hulu, spend 30 minutes pinning content to my secret boards.

For example, my secret “source” boards are:

  • + Blogging/Biz Pins Source
  • + Entrepreneur/Freelance Source
  • + Social Media Source

The + sign is how I know that these boards are secret. See the mood board in the image above? That’s another secret board where I pin everything that inspires me…things like colors, fonts, workspaces, interiors, textures, fashion, logos, other brands…everything I love gets pinned here. If you want a place to gather design ideas for your brand, this is a fun way to do it! Gotta love Pinterest!

Step 3: Create and share your own content

Next up: let’s look at your own content. Here we’re talking about all the content you create: blog posts, tips, promotions, products, Ebooks, quotes, behind the scenes, stories, and so on.

The best way to approach this is always to be thinking about how you can turn one piece of content into something new. This way you’ll have multiple visuals to share, plus you’ll be building up a huge content library.

What do I mean by this?

First of all, for each post you want to create a number of assets, which is a fancy way of saying that every time you publish a post, you create a few pieces of content for it. Think of it as your blog post kit. For example, for each post you might have:

  • The post itself
  • A free offer
  • A quick tip from the post
  • A video summarizing the post
  • An email for your subscribers

Phew! This looks like a lot, I know, but see how you can create an archive of content this way? Once you have a system together with branded image templates (use Canva or Photoshop), things move much faster.

Here’s an inside look at the content I created for one of my posts:sample social media marketing planI’ve also got a blog promotion plan for social media, which you grab right here.

Check out this Blog Promo Plan + Checklist to help you promote your blog posts and get massive social media traffic!

Step 4: Schedule content

I’m a huge fan of Buffer, SmarterQueue, BoardBooster, Tailwind, and Planoly for Instagram. What’s the deal with all these scheduling tools, you ask? Here’s how I use them:

BUFFER – $10 a month
Use for Twitter

To share other people’s content, I use it with IFTTT, where my recipes pull my Feedly feeds into Buffer. Curious about IFTTT? This video explains it in more detail, plus a free way to automate and loop your posts using Google calendar (works like a charm for Twitter, Facebook, and LinkedIn!).

I also use Buffer to give new posts an initial spike in traffic. When I have a new post, I create 15-20 tweets and schedule them throughout the week in Buffer. I’ve found this to be an effective Twitter marketing strategy for my content.

SMARTERQUEUE – starts at $20 a month
Use for Twitter, Facebook, and LinkedIn

A serious game-changer for me, I heart it big time. SmarterQueue is like Buffer meets Edgar without the huge monthly fee. Once my queue reaches the bottom, SmarterQueue loops my posts so that they are always being shared. The only thing on my wish list is a better way to promote new blog posts, which is why I still use Buffer. Hopefully, these guys will be adding that feature soon.

social media strategy.with SmarterQueue

On a tight budget or don’t want to pay monthly fees? This post shows you a free way to do the same thing as SmarterQueue (well, almost…) using IFTTT and Google Calendar. You money-saver, you…

BOARDBOOSTER – $10 up to 1000 pins a month
Use for Pinterest

Pinterest accounts for 80% of my traffic at this point and BoardBooster has been a huge reason why. This is a cool way to pin all at once but have Pinterest space them out for you, so you don’t bombard your audience with 30 pins in one hour. Oh, and remember the secret boards we created? BoardBooster is where you’ll set up campaigns to share those pins with your audience. We’re talkin’ set it and forget it here, friend.

Related: 14 Ways to Get Massive Traffic from Pinterest

TAILWIND – $10 a month
Use for Pinterest

BoardBooster has a semi-steep learning curve. There’s a lot to digest, and it takes time to set up your campaigns. If you want to get a jump on scheduling and get right to it, Tailwind is your answer. It’s amazingly easy to use, and all of your scheduled pins will be right there on the dashboard, so if you’re a visual person like me, you will love it!

Social Media Strategy Tip

There’s also a way to loop your pins similar to BoardBooster. If you’re curious about how looping on Tailwind works, this post is a good read.

PLANOLY – $7 a month
Use for Instagram

If you’re a control freak like me and want all of your images to have the same look and feel, with Planoly you can tweak designs in Photoshop, schedule them straight from your desktop, and share them from your phone. I started using this tool a few months ago and have to say it’s a fun way to schedule posts on Instagram. I’ve grown my following quite a bit thanks to Planoly and highly recommend it.

Social Media Strategy Tip exampleStep 5: Interact and be social

This sounds like a no-brainer, no? Social is all about being social. Make sure you engage daily with your audience – reply to comments and tweets, like other people’s posts, share, comment, and so on. The trick here is to get in and get out so you don’t get sucked in! Try to limit your time to 15-20 minutes a day. Preferably this will be your downtime, so you don’t interfere with more productive tasks, like creating content.

Phew! You made it. We’re gettin’ close…just a few more things to cover.



Step 6: What types of content should you share?

The best social media plan includes sharing the right types of content on each platform. For instance, Facebook and YouTube are perfect for videos. Quick tips and inspirational quotes work well on Instagram, Facebook, and even Twitter.

Instagram and Pinterest are visual platforms. You’ll need to focus on creating eye-guzzling graphics that stand out and grab people’s attention. A straight text post won’t do on these platformse.

On Facebook and Twitter, you can include text-only posts, just know that these tend to get fewer retweets and shares than graphic posts.

What you can do with text posts is to ask engaging questions, such as:

  • What is the one thing most people don’t know about you?
  • If you could wave a magic wand over (your subject), what would you like the result to be?
  • What are the top 3 things you want to learn more about?
  • Are you excited about (insert subject)? Yes/No

People love inspirational quotes, quick tips and videos, so I like to spend a day or two at the beginning of each month to create graphics and quick tip videos. If you do this, you’ll always have content to share, even if you fall behind with writing blog posts. Been there, done that!

If you need help brainstorming what to share, this social media calendar has over 24 different types of content to help you get started.

social media marketing strategy examples

Step 7: Best times to post

I’m going to give you general guidelines for each platform, which I also cover, and more, in this post. Here again, you should track the analytics on each site to find the times when the largest number of your fans are online. (Psst…I’m working on a social media strategy template to help you with this, so stay tuned.)

The reason I recomend tracking your analytics is because I’ve seen some interesting patterns for my blog. Even though the best times to tweet should be weekdays 1-3 pm, I see a lot of retweets happening between 2-5 am, and again at 11 pm. This tells me that my Twitter audience is very active in the middle of the night, and not so much during the day. And with Pinterest, everyone (including me) will tell you that Saturdays is “Pinit-Day,” but recently I’ve been getting more Pinterest traffic on the weekdays than on the weekends, including Saturdays.

You’ll likely experience the same thing, and these insights can be applied to your social media marketing tactics and posting times. I recommend starting off using the times below as a guide. Then, check your analytics every month to find the best times for you.

When to post guidelines:

  • Facebook – 12-3pm & 8-9pm weekdays, weekends 12-1pm
  • Twitter: 10am-6pm, sweet spot between 1-3pm weekdays
  • Pinterest: 5pm – 12am, all day Saturday
  • Instagram: 12-3pm, 8-10pm

Analytics tools:

Facebook – No more guessing! Use Facebook Insights (Your Page > Insights > Posts) for the best times of day to post. Here’s what your data will look like:

Facebook insight for social media plan

Twitter – Tweriod is a site that will give you the same data as Facebook Insights. I believe you can even view individual days for more specific data.

Instagram – Since you’ll only post on Instagram 1-2x daily, it’s crucial that you nail down the times that your audience is most active. Now, Planoly is a very pretty way to schedule Instagram posts but Iconosquare is going to be your one-stop Instagram HQ. Use it to find out which times your audience is actually engaging. Then schedule your posts accordingly.

Social Media Strategy Tip: Use Iconosquare to find the best time to post on Instagram.

Update: If you have (or switch to) an Instagram business account, you’ll see similar data in Instagram Insights.

Pinterest – If you use Tailwind for nothing else, use it for the analytics. With a premium account, you can see the best times to post based on engagement, which is what you’re looking for. You can use the data to schedule pins either through Tailwind or BoardBooster. Make sure you pin heavy on the weekends, especially Saturday. As I mentioned above, that’s when people are most active on Pinterest.

That wraps up the analytics. Now that you have your toolkit make sure you pop in once a month to review and tweak your social media strategy according to your best times to post. Your goal is to get the most engagement for each piece of content and skyrocket your growth.

Step 8: How often should you post?

Each platform is different. On Twitter, you can post 20-30x a day. Same for Pinterest. On Facebook and Instagram, you’d be spamming people’s feeds if you did that.

Here are some daily guidelines:

  • Facebook: 1-3x
  • Twitter: 13-20x
  • Pinterest: 10-50x
  • Instagram: 1-2x

You’re probably thinking How the heck am I going to post 30x on Pinterest or Twitter?

I’m right there with you… It’s a lot. I recommend starting small and scaling up. Think of the guidelines as your finish line. They’re up ahead, around the corner, and you’re going to reach them, just not quite yet. First, let’s put our heads down and focus on the start, which looks something like:

  1. You post once a day on each platform.
  2. Once you’re comfortable with that frequency, increase it to twice a day.
  3. Next, pick one platform to dominate, preferably the platform where most of your audience hangs out. Become a Ninja Pinner or Instagram It-Girl, kind of thing. The key here is to focus on just one platform for a long time.
  4. Once you’ve mastered step #3, repeat it for the next site.

Let’s recap: our monthly goal is to tie all of our buckets together (content, traffic, subscribers, product). And we want to do that with social media.

Here’s what a day on social media might look like:

  • Share on Twitter, Facebook, Instagram:  Your own blog post, a quick tip, other people’s content from resource list
  • Share on Pinterest: 5 pins from your source boards, 5 repins
  • On all platforms: Moderate, engage, comment, like, reply, retweet, share

The beauty here is that the only thing you’re doing in real time is that last one: moderate and engage. Everything else has been planned and scheduled ahead of time. Super fantastic, you’re all set!

Psst… an easy way to build up your content library is to repurpose your blog posts as videos, helpful tip graphics, questions, text posts, and so on. I know I’m repeating myself here, but I learn things visually, so figure it can’t hurt. Here’s what I usually create for my blog posts:
social media marketing strategies

Then I share each of these the first week my post publishes to get an initial spike in traffic. If you want, this blog promo plan will show you what to share on each platform so you can do the same:

social media marketing plan template

We’re almost finished.

If you feel like this is a lot, I get it. There’s a learning curve to all of this. No one becomes a ninja warrior overnight 🙂 If you hang in there with me and put in the time, scheduling social media will soon become effortless. And it will be so worth it. You’re going to rock social media and your goals, k? Just one last step which is super important and we can’t forget it.

Step 9: Queue it all up – one day a month

Spend one day a month planning your content around your monthly goals, so that you know what you want to share. Preferably you do this on the first of the month. What this looks like is you use the monthly calendar (step #1 above) and gather your content for the month around it. Pull from your blog posts and your resource lists from Feedly and Pinterest.

What this looks like:

You use the monthly calendar (step #1 above) and gather your content for the month around it. Pull from your blog posts and your resource lists from Feedly and Pinterest.

Then on Sundays, schedule your content for the week and create the images you need. This will include blog post images and other social media images, such as quick tips and inspirational quotes.

Here’s what I create for each post (now this is the 3rd time I’m saying this haha)

  • 2 pins (for A/B testing)
  • 2-3 Instagram images with links to my posts, or inspirational quotes
  • an image for facebook and twitter
  • a vide of my post
  • a quick tip image for Facebook and Twitter

Let’s wrap this baby up!

Here are some final thoughts:

  • Consistency is key to getting results on social media. Show up each day, and you will grow your following and your business. No doubt.
  • Create a social media marketing plan each month for what you want to achieve on social media. Social media can really suck you in, so I recommend doing what you need to do each day and that’s it. That means you comment, like, moderate inside each platform, but do all your other work outside of them.
  • When you’re starting out, share other people’s content first, then focus on original content. This way you’ll build your following as you rev up your own content machine.
  • Use the tools mentioned above (BoardBooster, Tailwind, Buffer, etc.) to schedule your content.
  • Share content on each platform to start, then focus on growing one site. I recommend digging into Pinterest first because that’s where you’re going to get the bulk of your traffic. When those are bringing you great results and you feel comfortable, move on to another platform.
  • Test and check analytics to see what posting schedule works best for your audience.
  • Always include an image with your posts, unless you’re asking an engaging question. People are very visual, and this will help your posts stand out and be seen!
 Download the Social Media Strategy Blueprint.

I would love to hear how you made out with this. What does your social media strategy look like?

Having fun with the Blog Profit Plan series? Let’s keep it going:

Part #4: Affiliate Marketing for Beginners: How To Start Making Money With Your Blog

How to Promote Your Blog Posts Effectively on Social Media (Checklist)

Wondering how to promote a blog post after you hit publish? Use this blog promo plan + cheat sheet for entrepreneurs and bloggers to get tons of social media traffic to your content. Click through to check out the planner!

How to Market Your Blog Effectively on Social Media | Wondering how to share your blog posts on social media the right way, so you get right in front of your target audience? This blog promotion plan for entrepreneurs and bloggers will help you get incredible amounts of social media traffic. Click through to get started!Do you ever wonder how to promote your blog posts once you hit publish, so that all your hard work writing them pays off – and instead of seeing crickets when you dig in to analytics, you see hundreds and thousands of page visits each day?

Today, I’m sharing a content marketing strategy for social media that will help you:

  • Give new posts an initial spike of social traffic
  • Turn your post into other types of content
  • Recycle older posts so they’re always out there

What this means is that right after you publish a post, you have a plan for how, when, and where you will share it.

One thing I should mention…you don’t have to tackle every social channel listed here.

If Facebook and Instagram are making a difference in your business (or if your audience is likely to hang out here), get into a system for sharing your posts consistently on these channels first. Don’t worry about the others. You can always add them later.

BONUS: I created this Blog Promotion Plan + Checklist to help put what you learn into action.

Check out this Content Promotion Plan + Checklist to help you market your blog posts and get massive social media traffic!

Blog Promotion Plan for Social Media Traffic


  • Day 1 – Share the link post
  • Day 3 – Create a video summarizing post
  • Day 7 – Turn a quick tip into an infographic
  • Day 14 – Pose a question with a link to the post
  • Day 31 – Repeat Day 1


  • Day 1 – Tweet a link to your post
  • Day 1 (4 hours later) – Change the text and tweet a second link to your post
  • Day 3 – Share a clip of FB video
  • Day 7 – Twitter moment with all tweets related to your blog posts
  • Day 14 – Share another link with an image
  • Day 31 – Repeat Day 1 (use the best tweet)


  • Day 1 – Design image with link + pin to boards
  • Day 3 – Change caption of pin and image and pin it to boards
  • Day 14 – Pin a link to the video
  • Day 31 – Repeat Day 1 (use the most popular pin)


  • Day 1 – post image with text overlay
  • Day 3 – Instagram story in video format, introduce blog post content with call to action
  • Day 7 – Post the video clip from Facebook
  • Day 14 – Share the same quick tip from Facebook


  • Day 1 – Share the link post to Public
  • Day 1 (4 hours later) – Share the post to Communities
  • Day 7 – Share the same quick tip from Facebook
  • Day 31 – Repeat Day 1


  • Day 1 – Share the link post as an update
  • Day 1 (four hours later) – share to LinkedIn Groups
  • Day 7 – Share the same quick tip from Facebook
  • Day 31 – Repeat Day 1


  • Day 1 – Upload your video, include a link back to your blog post
    Add YouTube cards to the video with pertinent links to your blog and website


Whew! That’s a lot.

You’re probably thinking…

I created a blog post, not a video or infographic. Where are these coming from? 

Well, you need to create them to make this blog promotion strategy work effectively. Trust me though, they won’t take long to create, not after you’ve already written your post!

Right after you finish writing, create different types of visual content for it. This will keep your content fresh and interesting, and make scheduling apps happy (because they tend to flag duplicate text).

Here’s what I create for each post:

  • The post itself with a title image
  • 2 pin images
  • 1 Instagram image
  • A video
  • A question
  • A quick tip infographic

Of course, you can work up to this. When I started sharing my posts regularly, I created only a title image. Then I added a single pin image, then two, then multiple tweets, and so on.

I don’t want you to think you need to create all of this at once. Use the blog promotion plan as something to work up to, and as always, start where you are…

If you’re looking for other types of social media content you can share, click the image below to download my Social Media Cheat Sheet + Content Calendar.

A social media cheat sheet for content marketing so you know what to post and when, plus tools to help you automate everything from scheduling, to growth and engagement, and creating images.

What about scheduling tools?

There’s so many content marketing schedule tools to choose from. Here are a few that I like:

For Days 1-14:

  • Hootsuite
  • Buffer
  • Tailwind (Pinterest)
  • Planoly (Instagram)

For Day 31 – and once a month after that:

  • SmarterQueue
  • Recurpost
  • Edgar
  • SocialOomph
  • BoardBooster (Pinterest)
  • Planoly (IG)

A few random thoughts about the tools:

Still wondering how to promote your blog effectively with the scheduling tools? Here are some pointers.

With Hootsuite, it’s easy to schedule specific days/times to post. I love Buffer and use it a lot because of its integration with IFTTT for Buffer). I do wish it were easier to schedule specific content on specific days. Wtih Buffer, you create a daily schedule and content is shared sequentially (meaning that as you add more content, it fills up the time slots). When I have a new post and want to drive an initial burst of traffic to it, there’s a lot of shuffling around to schedule it when I want.

For Pinterest, Tailwind is great – you can shuffle pins and schedule them on any day you want. Same for Planoly and Instagram. I even figured out a way to semi-loop pins using Tailwind.

Recurpost is free for up to 3 channels, so this is definitely worth looking into. BoardBooster is a definite must-have for automating and recycling pins. SmarterQueue is my new fav for automating Twitter, LinkedIn and Facebook. And then there’s this IFTTT/Google Calendar method I’ve shared with you, which is also free and works like a charm for Twitter and Facebook posts.

Related: 32 Ways to Boost Your Blog Traffic

Anything that’s made a huge difference in your traffic? Let me know and I’ll add it to the list!

32 Insanely Easy Ways to Increase Your Website Traffic (For Free)


32 Insanely Easy Ways to Boost Blog Traffic for FreeHey friends! Today I want to talk about ways to increase website traffic and get incredible visibility so all your hard work pays off and your blog gets found by more people.

Traffic is a biggie when it comes to blogging. The reason is that if you want people to get to know and love your brand, and ultimately, become customers, they first have to know your business exists.

It’s like you need a signpost to draw their attention to your business…and in the blogosphere, traffic = signpost.

Truth is, blogging is a lot of work. When you see the rewards come in droves of traffic, you want to roll up your sleeves and keep the momentum going, no?

On the flip side, when your blog traffic plateaus or even goes down, it can kill your enthusiasm for blogging altogether. We don’t want that to happen.

In this post, I’m sharing strategies that have helped me increase my blog traffic so that you can increase the traffic to your website too.

Before I continue, I should tell you the one thing I did that made my traffic take a nose dive.


Yep, I said it. I did nothing. Didn’t promote my posts after I published them. Just let them sit there. And my blog traffic dropped fast. I know this because my traffic was on the rise and I thought Good, I’m able to drive traffic to my website on autopilot now and I can ease-up on content promotion. Let’s just say lesson learned!

Ease up on content promotion = take down my signpost = no traffic. Which is pretty much the gist of it.

There’s a whole lot you can do to get blog traffic without spending thousands of dollars on advertising. You just need to understand the traffic sources available coupled with these techniques to double and triple your page views every month.

Let’s dig in.

32 Insanely Easy Ways to Increase Your Website Traffic (For Free)

1) Build your following

Decide which social media sites you want to lean on and work to build a following on those platforms. Social media will be a huge source of blog traffic if you approach it right. Spend some time actively engaging on those sites and sharing other people’s content as well as your own.

I cover more on creating an effective social media strategy in this post.

2) Social media profiles

Give your website a boost in traffic by making sure you include your website’s URL in all your social media sites. You’ll be amazed at how much traffic this can drive to your website.

3) Post on social media regularly

I know we’re all busy. Still, posting regularly and frequently on social media is going to make a huge difference in your ability to build a following. Of course, we can’t be on social media 24/7, and scheduling tools will automate your posts, so you’re always active without being active. Make sense? My favorites are BoardBooster, SmarterQueue, and Buffer. There are many others that will suit your needs.

4) Post frequently + consistently

The more original content you share, the more blog traffic you can get from social media and search engines. Updating your blog regularly also helps readers get to know you and keeps them coming back for more.

5) Focus on one audience

Still wondering how to get traffic to your blog?

Pick a lane and stay in it.

On the superhighway of blogging, it can be tempting to switch gears and write about many different topics. The more you can focus on one topic for one specific person, the easier it will be to build your audience and attract your ideal customers.

Focusing on one topic will also help Google understand what your business is about, which means your posts will appear in search results. This one’s a biggie. You want that when people look for important terms related to your business, you’re up there on page #1.

I also find that by focusing on just one topic, I spend more time doing what I should be doing to build my business, and less time getting distracted and checking my junk email.

Related: How to Choose Your Blog’s Niche and Focus

6) Add social share buttons to your blog

Share buttons are what you see at the end of this post. Image share buttons are what you see when you hover over my blog post image. If you’re using WordPress, Shareaholic and SumoMe are two popular share button plugins.

While you’re at it, why not install the Click to Tweet plugin and add some tweetable quotes in your post? All of these are subtle ways to encourage people to share your post, giving you more visibility.

7) Use basic SEO

When people enter important terms into search engines, you want them to see your blog post. Learning some basic SEO will help you optimize your posts for search engines and improve your chances of being ranked higher.

If you’re ready to up your SEO game, my SEO guide for bloggers is a great read.

8) Set aside time to promote your posts

I know it takes what seems like forever to write posts and if you’re like me, you’re tempted to call it a day once you hit publish.

Please, friend, don’t be like me! As I mentioned above, promoting your posts consistently is what’s going to help you get more eyes on them.

After pouring your heart into your content, you owe it to yoursef to put it right in front of your audience.

I cover some ways to promote your post in the next steps, but for now just know that in the same way you put aside time to write your posts, you need to set aside time to let the universe know about them. If you write your posts on Mondays and Thursdays, set aside time to promote them on Wednesdays.

Related: How to Get a Massive Amount of Stuff Done Each Day

Get Traffic to Your Website After You Hit Publish

Ok, now for the good stuff. The steps I’m listing here are like a blog post checklist of things to do after you publish your posts to drive traffic to them.

Here are the steps I’m covering here:

  • First, share them on social media
  • Next, schedule additional shares, tweets, and posts
  • Then, add them to bookmarking and content curation sites
  • Then, add to more blogging platforms
  • And finally! Yes, try paid promotions (they work)

Let’s walk through each of these.


The first thing to do once you publish your post is to share it to all your social media accounts.

As a rule of thumb, I have accounts on most platforms, but I am not active on all of them. That would be humanly impossible! Still, more social media accounts means more eyes are on your content, so it makes sense to create profiles on as many as possible.

9) Pinterest

Pinterest is my #1 traffic source of blog traffic, so I’m pretty obsessed with it. What many people don’t realize is that Pinterest is more than a social media platform. It is also a search engine, which is huge. If you want your content found, you need to make sure you share you it here. Every time you publish a new post, make sure you pin it to Pinterest.

Because Pinterest can be such a huge boost in traffic, let’s take a look at some other things you can do to give your posts an extra boost.

Make sure you create a pinnable image, which just means a vertical blog post image that includes your brand elements (logo, icon, URL) and the title of your post. This will be the image people see in their Pinterest feed, and as they repin your post, this is the image they will share.

Add a description to your pin image so that when people share it, the description is there with it. The description should include the title of our blog post plus any other descriptive keywords that people might use to search for your pin. And of course, a call-to-action.

Here’s an example:drive traffic to website using social media

See how the title is in there, plus some additional keywords and a CTA? That’s what your description should look like too.

Related: 14 Ways to Get Massive Traffic from Pinterest

10) Twitter

Twitter has helped me increase website traffic so I spend a lot of time on this platform. It’s my second biggest source of traffic, right behind Pinterest.

With Twitter, you can load-up on the tweets. Tweet a link to your post right after you publish it. Then use tools like Buffer or Hootsuite to schedule more tweets throughout the day and coming week. Make sure you include hashtags and change your tweet text so you don’t look like you’re spamming!

11) Facebook

You may be using your personal profile for updates or you may have a branded business page. Either one is fine. Just make sure you share posts here too and work to build your following so your content reaches more people. Even though organic reach is a ghost of days gone by, Facebook is my #3 source of traffic, and I have only a handful of fans. There’s definitely something to it.

12) Facebook Groups

Groups are Facebook’s secret sauce, so join some and share, share, share! Don’t be spammy and share only links to your blog. There’s an etiquette to Facebook groups and what makes them so great is that you’ve got real people sharing tips, asking questions, and helping each other. That’s how you want to approach groups. Join a few where you feel like you can contribute (and even learn). Then, if you see an opportunity to share a post or maybe someone has a question that your post helps answer, you can share your link.

Always check the group rules. The group admin will provide guidelines and let you know when and if it’s okay to share promotional links.

I plan on putting together a spreadsheet on Facebook groups in a future post. Let me know in the comments if this is something you think would be useful and I’ll hook it up.

13) Instagram

I confess, my brain has room to tackle one beast at a time and I’ve been a Pinterest girl ‘til now. I’m just getting started with Instagram and shared my first post there today. Woo! You’re probably way ahead of me on this one, so if you have any epic tips on how to build a blog audience on Instagram, please do share.

Stay tuned for updates on my IG journey…

By the way, have you tried Planoly? I really am in love with this Instagram scheduling tool. I’ve only used it once, but if I’m being totally honest, I was dreading Instagram because I couldn’t figure out a way to share images from my desktop instead of my phone. Then, poof! Along comes Planoly, breaking it all down for me.

Watch out Instagram, here I come.

Update: I now have over 2K followers and am getting decent traffic from Instagram. Not more than Facebook, but I expect that as my followers increase, the traffic from Instagram will exceed my Facebook traffic. Fingers crossed!

14) Google+

Google+ is worth posting to, not only for social traffic, but because it is a Google site, which means being active on Google+ can help your posts rank higher in search results.

15) LinkedIn

If your audience is on LinkedIn and you have a decent following, you’ll want to share you posts there too. It’s not a huge traffic driver for me, but hey, it all adds up, right?

16) LinkedIn Groups

LinkedIn has groups much like Facebook where you can share your posts. If your people are on LinkedIn, why not poke around and join a few groups?

Before their latest update, it was super easy to share to groups. All you had to do was post your update, select Share to Groups, and then select your groups. Now you have to share your post manually to each group, which is a bummer. Who said promoting a blog was easy?!

17) LinkedIn Pulse

I know many bloggers get decent blog traffic by reposting on LinkedIn Pulse. A while back Mike Allton got 4,000 page views from one post alone (more than double his normal LinkedIn traffic at the time). I’m definitely excited to try it, and think you should too!


18) SmarterQueue

Love, love, love this new tool! I’ve been using it for the past few months in a quest to find the perfect scheduling tool. I use it to share evergreen posts to Twitter, Facebook, and LinkedIn. My organic traffic has noticeably increased since I started using SmarterQueue. The price is perfect at $20 a month (up to 4 social accounts).

19) Buffer

After I share my tweet in step #10, I’ll use Buffer to schedule about 15-20 more tweets during the first week to give them an initial spike in traffic.

Note: I was hoping to replace Buffer with SmarterQueue, but alas, not yet! I’m hangin’ in with Buffer because I share other people’s content via Feedly and IFTTT, and Buffer integrates seamlessly with both of these.

20) BoardBooster

This is another magical tool. I have easily doubled my website traffic with BoardBooster. I only wish I’d started sooner… I highly recommend that you give it a try. Follow step #9 to pin your post, and then use BoardBooster to schedule additional pins.


Create accounts on these free website submission sites to get traffic to your content.

21) StumbleUpon

StumbleUpon is a content discovery site where people “stumble” different web pages to find things that interest them. Add your post here and include tags to make it easy for people to find it.

Be careful bit ti over-share your posts. Stumblers don’t like it when you only post from your website. Instead, sttumble and “like” other pages or manually add pages for others to stumble.

Let’s say you save a pin to one of your Pinterest boards.  Grab the URL from the pin and stumble it. Try to go for at least a 10:1 ratio, meaning that for every ten posts you share from other websites, you share one of yours.

Note: StumbleUpon will drive traffic to your website, but it may not be sticky traffic. Because of the way the site is structured, bounce rates can be high. Make sure you capture people’s attention right away so that they read through your post.

22) Reddit

Bloggers beware! Reddit is one seriously intimidating platform. What I mean by this is that redditors can smell spam about a thousand miles away. Your account will quickly get banned if you don’t adhere to subreddit rules, so please be careful here. They can also be very direct (aka: school of hard knocks) with their comments. You need to be thick-skinned, but we’re fearless bloggers, so we got this…

Curious about subreddits? They’re just like Facebook groups. No biggie there.

Now for the real question: Can Reddit really help boost blog traffic?

I’m not sure yet, to be honest. I’ve seen amazing traffic and I’ve seen very little blog traffic. I’ve also been banned from some subreddits. So, while I’m on the fence with it, it’s worth adding your posts here too because the boost in blog traffic is noticeable and makes a difference. Reddit traffic tends to convert pretty well.

You just have to be very careful with your approach to adding links to your posts. Best practice is to approach subreddits the same way you approach Facebook groups. When you come across a post or a question where you can help, include a link to your post within your comment.

23) BizSugar

I’ve been using BizSugar for about 3 months and am just starting to see some traffic from it. Like any other platform, the more you share, the more visible you become, and that’s when the magic starts happening.

24) Hacker News

If you blog about entrepreneurship, Hacker News will get you traffic. Plus, it’s so easy to submit your posts. Just share the link and a title, and you’re done!

25) Growth Hackers

If your blog has anything to do with growth hacking, startups, or tech, Growth Hackers is another place you can share your posts.


What can I say about First, it integrates with Twitter, so if you have a following on Twitter, you can hit the ground running with a decent amount of followers on too. To add content, either set up an RSS feed or add your posts manually, which is what I prefer to do. This way I can add specific tags to each one.

27) FlipBoard

Love, love, love! This is my new fav…don’t ask me why, I couldn’t tell you! It probably has to do with the design of  the feed looks. I find that I want to spend time on FlipBoard, which is how you should approach each platform. If you love a particular site, dig in, friend.

You may have to give each one a solid try before you call it. I originally thought BizSugar was a waste of time until I started getting comments and traffic, so you never know! Now, I love it.

You just have to hang in there long enough with each one before you decide which ones to stay with.

No doubt FlipBoard is a keeper for me. Does it boost blog traffic? Yes, sirree. I’m seeing some decent blog traffic from it already, plus I love spending time on there. Win, win!


Like HackerNews, people on Inbound are excited to help each other. If you blog about content marketing or marketing at all, this is a great place to share your posts.



29) Quora

I’ve gotten decent traffic from Quora, and surprisingly, a number of clients. Quora is a Q+A forum where you can find and answer questions on just about any topic. The trick on Quora is to provide detailed answers with a link to a relevant post, which will increase your website traffic.

30) Tumblr

Re-post your content on Tumblr. I like the visual aspect of this platform. I didn’t pay much attention to it at first, but have noticed more and more blog comments from Tumblr, which means it’s driving a decent amount of traffic.

31) Medium

Medium is a blogging platform, like WordPress or Blogger, where you share “stories”. Stories is Medium speak for posts. I haven’t tapped into how to increase my website traffic on here yet, but trust me, I’m working on it!

Medium is designed to be a standalone blogging platform, so it’s best to republish your entire post. The downside is that you’re not directing readers to your website, so getting traffic has been tricky. I’ve been experimenting with including excerpts with a link back to my original post and will keep you posted on my results.

One thing that’s cool is that you can build a mailing list directly on Medium by adding a sign-up button via Rabbut. So far, I have zero Rabbut subscribers, so I have my work cut out for me. 🙂

32) Bloglovin’

Create an RSS feed and add your blog to Bloglovin’. This is another one I’m on the fence with, but it’s easy enough to add your feed, so what have you got to lose? Make sure your post images include an enticing description, which I’m sure you’re doing already for Pinterest, but just note that your featured image description is the one that will be added to Bloglovin’.

Also, you may want to consider including only excerpts from your posts (in WordPress: Settings/Reading/Summary) rather than the full post itself. I use the full post and am so tempted to try the excerpt to compare traffic.


Still want to know how to get more traffic? Time to pull out your wallet, friend.

If you start small, limit your daily budget, and test ad copy, images, and landing pages, you can drive a decent mount of traffic for less than $10 a day.

33) Facebook Ads

Yes, they’re worth it.

Before you start with Facebook ads, you need a rock-solid strategy. In other words, make sure the post you’re promoting includes a content upgrade or CTA to encourage sign-ups. Or, run your ad to a landing page with your freebie, challenge or email course, you get the gist.

If you’re a superhero, which of course you are, you’ll include an option to purchase something in your delivery sequence (say, a $7 mini-offer). Take that income and reinvest in your ads, and you’ll wind up spending little to nothing. Now who’s a game-changer?

Related: Create a Killer Facebook Ad Strategy for Your Email List and Products

34) Pinterest Ads

Pinterest ads are my secret weapon for traffic. They give new pins a boost in visibility to get repinning started. Once you have a bunch of repins from your promoted pins, the snowball effecta  starts happening, and you can get the ball rolling with a daily ad spend of only $5.

35) StumbleUpon Ads

Have you tried these yet? Let me know in the comments if so… I haven’t and want to experiment with Stumble ads soon. I think Stumble’s high bounce rates have been holding me back.

36) Reddit Ads

Because Redditors can be so tough, ads may be the way to go here. The traffic you can get from Reddit is no joke, so I recommend giving ads a try. Again, you don’t have to spend much to test them out.  I’d wait until you have a course or paid offer to promote because I think that’s where the magic really happens here.

With Reddit ads you can choose to block or show comments. I suggest showing them, because redditors are all about their comments and being social. When in Rome, right?

37) Quuu Promote

Quuu Promote is a new platform I discovered where people share each other’s posts to Twitter, Facebook, Google+, and LinkedIn. Think of it as a community of sharers. I’ve used Quuu to promoting posts for only $30 and have received a decent amount of blog traffic. Looks like their prices have recently increased to around $40 or $50 depending on your category, but it’s still worth it, in my book.

How well does this traffic convert? Jury’s still out on this one…I will keep you posted.  🙂

Any other ways to increase website traffic? Let me know if I missed anything and I’ll add it to the list!

How to Schedule and Loop Social Media Posts For Free

Want to schedule social media posts but don’t have a big budget for tools like Edgar or Buffer? This post is perfect for entrepreneurs and bloggers to help you automate and loop your posts like a pro, for free. Click through to watch the video and download the necessary files to set it up!Want to schedule social media posts using tools like Buffer, Hootsuite, Edgar, or SmarterQueue, but don’t have the budget (or simply don’t want to pay the fees)?

Today I’m sharing an amazing process that will allow you to schedule – and loop – your posts for free.

Even if you use a scheduler and want access to more accounts without having to upgrade, with this method you can schedule social media accounts for free.

For instance, my current plan in SmarterQueue allows scheduling to 4 social media sites and I really need 6. What I’m about to show you enables me to schedule and loops posts to my additional accounts for free.

Here’s what you’ll need for this process to work:

    • an IFTTT account, which I’ll explain in a minute
    • a Google Calendar
    • This quick guide and .csv Auto Post Template, which you can download right here:
Want to schedule social media posts like a pro? Download the Social Media Auto Post Schedule Template and Guide

Note: This method is best for scheduling posts to Twitter, Facebook, and even LinkedIn. If you need a Pinterest scheduler, Tailwind and BoardBooster are still the best platforms to schedule and loop your pins.

Related: 14 Ways to Get Massive Traffic from Pinterest

What is IFTTT?

With IFTTT you can connect apps, devices and services like Feedly, Buffer, Twitter, Hootsuite, Youtube, and many others, and then create “applets”, which are really actions triggered by events defined in the connected services.

IFTTT stands for “If This, Then That”. What this really means is that if “this” event happens on Service #1, “that” event happens on Service #2. As an example, I use IFTTT to connect my favorite RSS feeds to my Buffer account so that when a new post is published to a particular feed IFTTT adds it to my Twitter Buffer queue. Pretty cool, huh?

What I love so much about this new IFTTT trick is that you can set it up to post directly to a Twitter profile or Facebook page, and it’s absolutely free.

Here are the steps to schedule and loop your posts with IFTTT and Google Calendar:

If you’re rather read than watch the video, I’ll do my best to outline the steps for you. I’m using Twitter as an example in this post, but you can just as easily do the same thing for Facebook.

Step 1: IFTTT

  • Create an account on IFTTT. Then select New Applet from the dropdown menu in the upper right. This is what you’ll see:schedule social media posts using IFTTT
  • Select the “+this” link. On the next screen you want to choose Google Calendar as your trigger source and then select the “Event from search starts” box.schedule social media posts - select service
  • Next, enter the keyword “#twitter” and select the Create Trigger button. In this example, we’re using Google Calendar to schedule tweets, so this applet will fire whenever it sees the #twitter hashtag on a calendar event. If you’re scheduling Facebook posts, the keyword would be #facebook.
  • Next you’ll create the action that posts a tweet to your account once the applet is triggered by the hashtag event. Select “+that” and then “Post a tweet with image”. Make sure the Tweet text and Image URL fields look like the image below (“description” in the tweet text box and “where” in the image URL). Save it and turn on the applet. You’re done with this step!schedule social media posts - select serviceschedule social media posts - action step

Step 2: Populate the spreadsheet

You’re going to bulk upload your posts to Google Calendar, so the next step is to add posts to the spreadsheet. If you haven’t already, download the .csv Auto Post Template + Guide here and follow the video for how to populate it. It’s much easier to show this rather than explain it here, but of course, let’s give it a try!

Want to schedule social media posts like a pro? Download the Social Media Auto Post Schedule Template and Guide

Follow the same format as the spreadsheet

  • The Subject column is basically the calendar event. When you view your calendar, this is the text you’ll see as the event title. Note: you have to include the same #twitter (or #facebook) keyword as the first word in your Subject, before the post title.
  • I usually schedule about 4-5 tweets per day, but you can do whatever works best for you. The Start/End Dates should be the same, and Start/End Time columns should be one hour apart to give IFTTT enough time to fire the action.
  • The Description should include your tweet text, plus a link to your post and any hashtags.
  • The location is simply your post URL.

schedule social media posts - spreadsheet

Once you have the spreadsheet populated with your posts, save it as a .csv file format and you’re done!

Step 3: Import

Phew! You’re hanging in there. We’re almost done. Login in to your Google calendar and create a new calendar just for your scheduled posts. You can use the same calendar for multiple social media accounts, so just name it something like “Auto Posts”.

  • Once you’ve created the new calendar, you want to select “Settings” from the dropdown menu of your main calendar (not the one you just created).
  • In the middle of the Setting page, select “Import Calendar”. Really what you’re doing is importing events into a calendar. Select the spreadsheet and the calendar you just created.
  • Once Google has imported the events, you should see posts on your calendar similar to this:

schedule social media posts - post on calendarThe next step is to set up the looping, which is super easy. Click on any event to edit it, and in the top you’ll see the option to “repeat” it. Make sure that’s checked, then use the pop-up box to set the frequency that you want to post (weekly, monthly, etc.). Make sure you select “never end” so that your tweet will run continuously on the schedule you define. As an example, if your start day is Thursday and you repeat it weekly, every Thursday this tweet will post to your Twitter account at the same time.

I recommend checking the links and tweet text for your posts before you set them to loop. It’s easy to add the wrong link, especially when you’re populating the spreadsheet. Also, I’ve noticed strange characters in place of apostrophes after the spreadsheet import. I always test a few tweet events before I import my entire spreadsheet, just to make sure everything is a-okay and my tweets look good in the feed.

Tip: I just discovered this. If you’re scheduling to Facebook, your IFTTT action should look like this (Link URL ingredient is “where” and Message is “description:):

schedule social media posts using IFTTT - applet for Facebook

Love this tip as much as I do?

I first heard about this from Suzi and had to share it with you because it’s that good. Thank you for the awesome tip! 🙂

It takes time to schedule social media posts like this, but any scheduler you choose requires some kind of set up. The best part is that once you’re done, you’re done. And don’t ya just love the sound of free forever? We’re talking game-changer here, friend! Any time you have a new post, just log in to your Google Calendar, add it as a new event, and then edit it following the steps above and loop away…

Happy scheduling!

Want to schedule social media posts like a pro? Download the Social Media Auto Post Schedule Template and Guide

No Time to Post on Social Media? This Process Reduced My Time By 50% And Doubled My Pinterest Traffic

No time for social media? This two-step process reduced my time by 50% and doubled my blog traffic | Here's how you can use Tailwind's board lists and interval delay features to get a massive boost in Pinterest traffic and cut your time down in half. Click through to see the steps!It’s official. I’m a Pinterest junkie.

It’s become my #1 source of traffic – over Stumbleupon, Twitter and Reddit. So for the next few months my goal is to double down and see if I can boost my traffic even more.

I’ve been a bit of a slacker when it comes to scheduling my own content. I just don’t have the time! Yes, you say, but it only takes 15 minutes or so each day. That’s what you think until you go on Pinterest and see all the beautiful content, and then it’s 2 hours later and you haven’t started the blog post that’s due, like, today. I know this is true. It’s happened to me. Alot.

So I decided to stay away from Pinterest and all those addictive pins. But alas, that didn’t work either! My traffic dipped and – bottom line, I needed to get better at scheduling my own pins.

If you’re experiencing the same thing, today I’m sharing a tip that will help reduce your social media time and boost your traffic significantly using Tailwind’s scheduling and looping feature.


With Tailwind’s regular scheduling, the pins you share will be sent in sequence. So let’s say you pin something to five of your group boards. It will go out to each board, one after the other, according to the timeslots you have set up there.

But if you pin them this way, you might start to look a little spammy. Your peeps may be following you on more than one board and you don’t want it to look like you sent out your pin to all of them on the same day. Plus, your preset time slots may conflict with the rules of a particular group board and have you pinning more than once per day in the same group. This could put you over the daily pin limit on a specific board and get you banned (which is what happened in my case).

Yes, you can go in to Tailwind’s queue and manually shuffle your pins to avoid looking spammy. Trust me, this takes a huge amount of time. I’ve done it, I know.

With looping, you can automate your pins without making it look like you’re automating them, if that makes sense. Setting up board lists with interval delays lets you stagger your pins so that one goes out to each of your boards in a day, then the next pin goes out to your boards the next day, and so on.

It’s not exactly like looping your pins in Board Booster, but it still saves you tons of time because you can loop your pins for an entire week and then you’re done. And with your pins going out to all of your boards like clockwork, you’re going to see a huge increase in traffic.


Step 1: Set up board lists

To set up board lists, the first thing you want to do is to identify your high performing boards. These are the ones with the most repins and engagement. These are the boards you’ll include in your board lists.

To find your high performing boards:

Login to Tailwind and from the left sidebar go to Track Your Brand Page > Board Insights. This will show your analytics for the past week for all of your boards, including your own boards, group boards and secret boards.

In the top you want to uncheck regular boards and secret boards so you’re just viewing group boards. What you want to look at is the second column from the right, the Virality Score. This will show you which boards are most active in terms of repins. Go ahead and sort this in descending order.

Make a note of your top seven performing boards that have the same theme. You’ll need these for the next step, which is to create board lists.

drive pinterest traffic



It’s best if you keep these all within one specific niche. I’m in a lot of blogging boards, so I created a list for blogging boards. A few of my high performing boards are related to other niche topics, so I leave those out.

You want to be sure that all of your boards are right for the particular content you want to share, because you’ll be batching your pins to go out to these boards and you want to make sure they’re relevant. Even if you have high virality scores in other subtopics, only include ones that are similar.

Now it’s time to create your boards lists:

Select Publish > Board Lists from the left sidebar. What you’re going to do is to create seven board lists. Then add your high virality boards to each. Make sure you stagger them as shown below. This is how you will set up intervals and looping:

drive traffic with pinterestMake sure you name your board lists as Name 1, Name 2, Name 3, and so on so it’s easy to see which one you’re posting to and keep them organized when you set up your loops.

You’ll wind up with 7 different board lists with each of your boards staggered like above.

Got it? Great, next we can start looping.

Step 2: Schedule your pins

Go to Pinterest, select the pin you want to share from your branded board, and then select the Tailwind schedule button (the button with the blue icon). A separate box will pop-up where you can choose your board list, like this:

drive traffic with pinterest - select board listsDon’t add to queue just yet, first you need to set the interval to complete the loop. Scroll down and select the Interval button at the bottom left. This is what you’ll see:

set interval - drive traffic with pinterestThis will delay your pins by a set time before it pins to the next board on the list. Once you’ve set your time interval, choose “set interval”. If you leave it for 1 day, it will stagger your pins to go on your first board on day 1, the second board on day 2, and so on.

Repeat this process for seven pins, selecting the next board list in the chain. So for instance, you’d share pin #2 to board list #2, pin #3 to board list #3, you get the gist.

What will happen is that each of your pins will be shared to your boards throughout the week. Pin 1 will go to the first board in list #1 on Monday, then on Tuesday it will pin to the second board, Wednesday to the third board, and so on. This will give you one pin each day so it doesn’t look like you’re spamming your boards, plus like I said it’s a good way to make sure you don’t pin too frequently to any one board.

That’s it, you did it! You’re set for the week. You can set up more board lists too. Make sure you check your scheduled pins in Tailwind to make sure everything is working. When I first set up mine, I forgot to add the last board to my lists and only had six, not seven, so everything was thrown off and I was pinning to the same boards twice in one day. So definitely check that they’re set up right and everything’s working the way it should.

And then once a week or so check your group boards to make sure they look okay too.

Have you tried looping your pins? What tools do you use? I’d love to hear!