April Holidays & Marketing Ideas to Kick Off 2nd Quarter 2024

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The second quarter is upon us! As the seasons shift and consumer mindsets change, it’s the perfect time to refresh your marketing strategy. Whether you’re basking in the spring sunshine in the North or cozying up for fall in the South, this guide is packed with creative ideas to grab attention and kick off Q2 with a bang. 💥

Get ready to leverage seasonal trends, capitalize on key holidays and observances, and find inspiration to create marketing magic this April!

Consumer Behavior and Seasonal Trends for April: 

  • Northern Hemisphere (Spring): Consumers are feeling optimistic, ready for fresh starts, and open to trying new things. Highlight products or services that promote renewal, health, and outdoor activities.
  • Southern Hemisphere (Fall): Focus on cozy vibes, self-care, and products that enhance indoor living.

April is a Great Time to Focus On… 

Since the second quarter is underway, it’s a perfect time to assess your marketing strategy and identify areas for improvement. Here are some ideas to help you and your team level up your marketing game in April:

Refine Your Marketing Strategy:

Content Audit: Take stock of your highest performing social media posts and emails so you can hone in on the topics your audience is most interested in. What content is resonating with them most? What are they already engaging with? This will give you insight into the problems they need more help with in your content this month. Look at your best-performing blog posts so you can optimize them and get more traffic.

📌 Read: Get More Traffic to Older Blog Posts in 4 Easy Steps

Calendar Refresh: Revisit your content calendar for the year and make sure you’re repurposing and sharing your best performing content (and creating more related content). Add your favorite ideas from this post using our free Content Calendar Template & Planner to easily plan and organize your social media content. This template will help you stay on track and stay consistent. 💪

Level Up Your Marketing Skills & Knowledge:

The second quarter is a prime time to identify any skill gaps in your marketing. Here are a few of our most popular free resources you can download to help:

Test New Content Formats and Channels 

Once you’re able to maintain consistency with one content format or channel, you’re ready to start repurposing that content using different formats and marketing platforms to get more reach. For example, if you’ve got the hang of sharing posts to your IG feed, try turning them into short form videos for Reels, TikTok, YouTube Shorts, Facebook, and/or Pinterest. 

📌 Read: 4 Easy Ways to Turn Instagram Captions into Short Form Videos

⭐ Note: Below are social media post ideas in 6 of the content buckets we use in The Content Calendar System as well as major social media holidays and observances. For best results adapting the copy & paste caption templates for your niche, check out our tutorial for customizing content templates with the assistance of ChatGPT.

April Social Media Post Ideas

INSPIRE: Ideas to Inspire & Motivate Your Audience on Social Media this April 

Motivate your audience with uplifting quotes that resonate with the season’s themes using the prompts below.

INSPIRE CONTENT PROMPTS FOR MARCH:

  • Share a short mantra or quote that keeps you motivated.
  • Highlight a lesson learned from a recent experience.
  • Briefly describe someone who inspires you and their impact on you.
  • Post a powerful image that evokes a sense of inspiration (e.g., a sunrise, a mountain top).
  • Share a one-sentence reminder about the power of perseverance or starting small.

April Inspirational Quotes (Short & Uplifting)

  • “Even the darkest night will end and the sun will rise.” – Victor Hugo
  • “Believe you can and you’re halfway there.” – Theodore Roosevelt
  • “Progress, not perfection.” – Unknown
  • “She who leaves a trail of glitter is never forgotten.” – Dolly Parton
  • “Every day is a chance to begin again.” –  Epictetus

Inspire Caption Template for April

📝 This month, I’m reflecting on the amazing people who’ve inspired me on my [niche] journey. Lately, I’ve been drawing so much motivation from [someone who [e.g., overcame a challenge, uses their creativity in a unique way, inspires you with their passion in your niche].

They [achieved something incredible (be specific!)] and showed incredible [strength/kindness/creativity] in [a challenging situation]. Their [actions/words] always encourage me to [action] and showed me the importance of [value].

This had a real impact on me because I learned the importance of [e.g., perseverance/ to never give up on my dreams/ that anything is possible with hard work].

How about you? Who inspires you to be your best self? 

#InspiredBy #MyInspirationHero #MotivationMonday [You can tag the person you’re writing about if their account is public!]

ASK: Ideas for Engaging on Social Media this April

Use questions like the ones below to encourage your audience to engage, share their experiences, and connect with your brand this April. 

ASK Content Prompts for April:

  • (April 1st) What’s the funniest prank you’ve ever pulled or had pulled on you for April Fool’s Day?
  • In one word, what’s your goal for April? (Fitness, learning something new, travel?) 
  • What’s your #1 favorite go-to resource for staying current on all things [niche industry]? 
  • Share your favorite morning beverage and ask: Coffee or Tea? ☕️ How do you start your day?
  • What’s your favorite way to add a little fun to your workday routine? 

Ask Caption Template for April

📝 What’s your focus word goal for April? [A few examples – e.g. Focus/Gratitude/Calm]? April is all about [your word – e.g. strength] for me!

I’m planning on [how you’ll achieve it – e.g. hitting the gym and finally mastering that handstand].

Let’s see how much progress we can make this month. Share yours in the comments! 

📌 If you want 730 more ideas like these organized into the 6 categories all businesses need to be sharing in one epic content library with pre-written captions you can adapt for your niche – be sure to check out our bestselling The Content Calendar System.

Connect: Ideas to Create Human Connections on Social Media this April

April offers a perfect opportunity to deepen your connection with your audience by sharing personal stories that resonate with the season’s themes. 

Connect Content Prompts for April

  • Share a recent learning experience or realization that shifted your perspective and how that “aha moment” has impacted you.
  • Describe a time you overcame a hurdle in your business or personal life. How did you persevere, and what lessons did you learn?
  • Express something you’re truly grateful for this month, big or small. Encourage your audience to share theirs in the comments!
  • Share your origin story and the values that drive you. What inspired you to create your brand or pursue your current path? 
  • Share a personal moment of vulnerability that resonates with your audience. This could be a time of fear, doubt, or overcoming a personal challenge. Show your human side and connect with your audience on a deeper level.

Connect Caption Template for April

📝Many of you know [Your Brand Name] focuses on [briefly describe your niche – who you serve and how you help them]. But did you know it all started from a desire to [describe the initial spark – e.g., solve a common problem/fill a gap in the market/pursue a lifelong passion]?

For years, I [share a brief story about your initial interest in your niche – e.g., noticed a frustration with current solutions/identified a growing need/cultivated my skills and knowledge]. Then, one day [describe the turning point when your goals became more serious – e.g., a lightbulb moment struck/an opportunity arose/I felt confident enough to take the leap]. That’s when [Your Brand Name] was born!

It’s been an incredible journey, and I’m so grateful to be able to [describe what you’re grateful for – e.g., share my passion with all of you/make a difference in the lives of our customers/build a team of passionate individuals]. Have any dreams you’ve always wanted to pursue? Share your stories in the comments below!

EDUCATE: Ideas to Build Your Authority on Social Media this April

April is a great time to educate your audience and establish yourself as a thought leader. Use the prompts below to share valuable content that resonates with the season’s themes and your brand expertise.

Educate Prompts for April

  • As tax season approaches, offer practical tips on organizing finances, reviewing spending habits, and streamlining budgeting strategies.
  • Address a common myth or misconception related to your field that may hinder your audience’s understanding or progress.
  • Highlight a new trend or development within your industry and analyze its potential impact on your audience. Share resources or tips for adapting to the change.
  • Cater to a new audience by offering a step-by-step guide or resource list for mastering the fundamental skills in your niche. 
  • Highlight the importance of a specific positive trait, like resilience, creativity, or adaptability, in achieving success in your field. 

Educate Caption Template for April

📝 Misconceptions can be like pesky weeds in your [niche] journey, holding you back from reaching your full potential. Today, we’re tackling a common one: [state the misconception clearly – e.g., in order to succeed, you need to outwork your competitors].

This is a very common myth that can easily lead you to [explain the negative consequences of the myth – e.g., burn yourself out, sacrifice quality for quantity, neglect other important aspects of your work or life] if you’re not careful. In fact, it’s a surefire way to leave you feeling [e.g., discouraged, disheartened, frustrated] and hinder your progress in [your niche].

But the truth is, by focusing on [e.g., strategic planning, optimizing your workflow, and developing your unique strengths] you can achieve [desired goal] in a sustainable way.

Here are some more actionable tips to help you [achieve desired goal]:

Tip #1: [Describe the tip]
Tip #2: [Describe the tip]
Tip #3: [Describe the tip]

Ready to learn more?  Head over to our link in bio and check out [mention a blog post/freebie] for even more strategies to help you [overcome common obstacle/get desired result]. 

CONVERT: Ideas to Generate Leads & Sales on Social Media this April 

Fuel your sales and conversions this April by inspiring your audience to take the next step on their journey to becoming your customer. 

Convert Content Prompts for April 

  • Describe the challenges or problems that inspired you to develop your process/program and invite people who have that challenge too to DM you. 
  • Host a live session where you answer audience questions about your expertise, products, or services. Invite those who participate to book a call after the session.
  • Highlight customer testimonials in a short video using Canva that showcases their experience and success with your product or service. 
  • Share your “why us?” story. Highlight a key difference between your approach and common industry alternatives. 
  • Create a “before and after” visual comparison showcasing a customer’s transformation using your product/service.  

Convert Caption Template for April 

📝 Ever feel stuck in a cycle of [challenge your program addresses – e.g. working out like a maniac but not losing belly fat]?

That was me too! After years of struggling with [specific examples – e.g. following every fitness guru’s advice and not getting results no matter how hard I pushed myself] and feeling [e.g. discouraged/confused by conflicting information], I knew there had to be a smarter way to approach [achieving desired goal].

That’s why I developed my “[name of your process/program],” a unique approach that combines [briefly mention key aspects of your solution – e.g., personalized workout plans, sustainable nutrition guidance, and a supportive community] to help people like you [desired outcome related to your program – e.g. achieve sustainable weight loss and a sculpted core, without feeling overwhelmed or restricted].

Are you tired of [consequences of the challenge – e.g. feeling frustrated and stuck, wasting time on ineffective workouts, constant yo-yo dieting]?

If so, I’d love to hear from you! Feel free to DM me and let’s chat about how my program can help you reach your [niche] goals.

EVERGREEN: Ideas for Sharing Timeline Content on Social Media this April 

Don’t forget to nurture your online presence with Evergreen content – these are the posts that keep giving! This timeless content consistently engages and educates your audience, building a strong foundation for your brand identity. Here are evergreen content prompts to share this April (and beyond):

Evergreen Content Prompts for April

  • Pull a few tips from your most recent or most popular blog post & invite your audience to visit your blog for more 
  • Repurpose a popular broadcast email as a sneak peek into valuable insights normally reserved for email subscribers. Encourage your audience to subscribe for even more exclusive content.
  • Share an excerpt from a free downloadable resource you offer. Tease the benefits and highlight key takeaways to entice viewers to download the full resource. 
  • Celebrate a company or personal milestone. This could be a business anniversary, reaching a follower goal, or achieving an industry award. 
  • Share a customer success story with a testimonial.

Evergreen Caption Template for April 

📝”We did it!”  That’s right, we just reached [milestone] and we couldn’t have done it without YOU! Your continued support means the world to us. [include a behind-the-scenes look at your journey using a captivating photo, carousel, or short video].

We’re incredibly grateful for this achievement and even more excited for what’s to come!  Stay tuned for some amazing new things on the horizon…

#MilestoneMania #ThankYou #GratefulCommunity

April Social Media Holidays & Special Observances

🇺🇸 🇨🇦 National Poetry Month (April): Unleash Your Inner Poetry 

  • Post Idea: Share a favorite poem (or an excerpt) that resonates with your brand or niche (e.g., a poem about creativity for a design agency, a poem about perseverance for a coaching business). If appropriate, share a poem you wrote or one that has personal significance. Briefly explain why this poem resonates with you and encourage followers to share what it means to them in the comments.
  • Inspirational Quote: “Poetry is when an emotion has found its thought and the thought has found words.” – Robert Frost 
  • Caption Template:  ✒️It’s National Poetry Month! We’re celebrating the power of words with one of our favorites: [Poem title] by [Poet’s name].  [Insert a short excerpt of the poem]. This piece always reminds us of [explain the connection to your brand or niche].  What poems inspire you? Share them in the comments! 
  • Hashtags: #nationalpoetrymonth  #poetrymonth #napowrimo #poet #poetry #poetrycommunity #poetsofinstagram #poetryisnotdead #poetryisart #poetrylover #poetryloving #poetryhive #poetryforthesoul #poetrycorner #poem #poetryaddict #mypoetry  #poetrylife #poetrylovers

April Fool’s Day (April 1st): 

Let the Shenanigans Begin! Get ready for some lighthearted fun and playful pranks.

  • Post Idea:  Share lighthearted prank ideas that your followers can try on their friends or family (avoiding anything messy, damaging, or potentially scary). Encourage followers to share their own favorite pranks or past April Fool’s Day experiences in the comments.
  • Inspirational Quote: “Fool me once, strike one. But fool me twice, strike three.” — Michael Scott
  • Caption Template:  Happy April Fool’s Day! Time to unleash your inner prankster!  We’ve got some fun ideas to get you started  [Insert a few brief prank ideas – e.g., put googly eyes on something unexpected]. What are your favorite pranks to play (or that have been played on you)? Share your stories in the comments below!  
  • Hashtags: #aprilfoolsday #aprilfools #aprilfool #aprilfoolsjoke #funny #aprilfoolsprank 

International Children’s Book Day (April 2nd): 

Celebrate the timeless joy of children’s books across generations.

  • Post Idea:  Encourage followers to share a book they loved as a child or their children’s favorite books. 
  • Inspirational Quote: “Those who don’t believe in magic will never find it.” – Roald Dahl 
  • Caption Template:  Happy International Children’s Book Day! Books have the power to transport us to different worlds and ignite our imaginations. What children’s book has made the biggest impact on you or your little reader(s)? Let’s help each other with great children’s book recommendations in the comments! 
  • Hashtags: #internationalchildrensbookday #childrensbookday #childrensbooks #childrensbookstagrammer #kidsbookstagrammer #kidsbooks #bookstagram #kidlit #booksforkids  #childrensliterature #kidsbookswelove 

National Pet Day (April 11th):

Celebrate the unconditional love and joy our furry friends bring into our lives.

  • Post Idea: Share a photo or video of your pet enjoying their favorite activity or simply being adorable. Encourage your followers to do the same!
  • Inspirational Quote: “Until one has loved an animal, a part of one’s soul remains unawakened.” – Anatole France
  • Caption Template: Happy National Pet Day! Our pets bring so much love and happiness into our lives. Share a picture or video of your beloved pet(s) and let’s spread some joy together! 🐾❤️ 
  • Hashtags: #nationalpetday #petsofinstagram #dogsofinstagram #ilovemydog #petstagram #catsofinstagram #doglovers #dogsofinsta #puppiesofinstagram #petday #catlover #ilovecatsanddogs

Arbor Day (April 26th)

Promote the importance of trees and encourage followers to plant a tree.

  • Post Idea: Share a visually appealing photo of trees and showcase their benefits (e.g., air purification, shade provision, habitat for wildlife). Encourage your followers to plant a tree today or support an organization that plants trees.
  • Inspirational Quote: “He that plants trees, loves others besides himself.”  — Thomas Fuller
  • Caption Template: It’s Arbor Day! Let’s get our hands dirty and make a difference.   Planting a tree is a simple act with a lasting impact. Find out how you can get involved in your community or plant one in your own backyard!  Share your photos using #ArborDay and inspire others to join the movement.
  • Hashtags: #arborday #trees #planttrees #plantatree #treesofinstagram #arborweek #treestreestrees #treeplanting #arbordayfoundation  #lovetrees #treescape #arboristsofinstagram

Earth Day (April 22nd)

Raise awareness for environmental issues and showcase your commitment to sustainability.

  • Post Idea: Share a photo or video highlighting your sustainable practices. This could be anything from using recycled materials in your products to having a paperless office.
  • Engagement:  Write a compelling caption that emphasizes the environmental benefits of your products or services. Offer a discount code or special Earth Day offer to incentivize purchases.
  • Inspirational Quote: “In every walk with nature, one receives far more than he seeks.” – John Muir
  • Caption Template: This Earth Day, we’re celebrating sustainability by [insert your specific sustainability initiative (e.g., using recycled materials, supporting local farms)]. We believe in taking care of the planet, and we know you do too! Shop our Earth Day collection and enjoy [discount code] off all eco-friendly products. Let’s make a difference together!
  • Hashtags: #earthday #earth  #earthdayeveryday #happyearthday  #nature #climatechange #savetheplanet #environment  #sustainability #sustainableliving #ecofriendly #recycle #naturelovers #earthfocus #motherearth #mothernature #gogreen #zerowaste #planetearth #naturelover #savetheearth #globalwarming #plasticfree #saveourplanet #earthfriendly #climateaction #worldearthday 

World Book Day (April 23rd): Celebrate the Joy of Reading!

Promote the power of books and the magic of storytelling.

Social Media:

  • Post Idea: Prompt users to share the book that first ignited their passion for reading. Ask them to describe what made this book so special and why it holds a place in their hearts.  Encourage them to include the title and author in their comments.
  • Inspirational Quote:  “There is no friend as loyal as a book.” – Ernest Hemingway
  • Caption Template: Happy World Book Day!  What book sparked your love of reading?  Was it the captivating story, the relatable characters, or the magical world it created?  Tell us about this special book in the comments below! We can’t wait to hear your stories.  #WorldBookDay
  • Hashtags: #worldbookday #worldbookday📚 #bookstagram #booklover #bookday #bookworm #amreadingnow

Email Marketing & Promotion Ideas for April

📌 If you’re building your list but stuck on what you should be sending them, be sure to check out Activate Your List for 2 years of pre-written emails that keep your audience engaged and looking forward to opening your emails.

Broadcast Marketing Emails: 

Inspire: Share a story that inspired you to start your business, connecting with your audience on a personal level.

Subject Line: 🌟 The Story Behind Our Journey: What Inspired Us to Begin.

Ask: Gather feedback on what type of webinar or free course your audience is most interested in.

Subject Line: 💡 Help Us Help You! What Topics Are You Eager to Learn About?

Connect: Foster a deeper personal connection with your audience by sharing a story about the human side of your business like the biggest obstacle you had to overcome on your way to [milestone] or how working with a client/customer impacted your brand direction.

Subject Line:   💌The Customer Feedback that Transformed My Business Forever.

Educate: Provide a sneak peek of valuable content from your blog post or free resource, offering a taste of what’s to come.

Subject Line: 📢New Post! Learn the Secret to [Desired Result]

Convert: Host an “Ask Me Anything” session to encourage interaction and gather insights about your products or services.

Subject Line: 💬 Your Questions, My Answers! Let’s Chat About [Product/Service].

Evergreen: Share a curated list of top resources, tools, or apps related to your niche, helping subscribers stay informed and empowered.

Subject Line: 🛠️Boost Your [Niche] Toolbox! Our Must-Have Resources Inside.

National Pet Day (April 11th): Celebrate National Pet Day by sharing a photo of your pet and inviting subscribers to do the same.

Subject Line: 🐾 Happy National Pet Day! We’re Sharing Pictures of Our Furry Friends!

Promotional Emails

📌 Check out Monetize Your List Seasonal Sales Promo Builder to help you create email flash sales and special promotion with a system of 160 emails that work together to build customizable, high-converting campaigns.

April Fool’s Day (April 1st): Offer a surprise bonus item or bundle (a delightful surprise, not a prank!).

Subject Line: 🎉 This is not an April Fool’s Prank! Surprise Bundle Today Only

2nd Quarter Kick Off (Early April): Bundle your most popular products or services at a discounted rate to encourage subscribers to get their 2nd quarter off to the best start possible.

Subject Line: 🚀 Conquer your goals this quarter! Level Up Your [Niche] with this Exclusive Bundle!

Celebrate A Milestone (Any Time in April): Offer a discount or bonus for a limited time to celebrate reaching a specific business milestone (e.g., 1000th customer, 5th anniversary).

Subject Line: 🎊 We Did It! Celebrate with Us & Get [Special Offer]!

Product/Service Updates (Any Time in April): Reward subscribers with early access to a new or updated product or service.

Subject Line: 🆕 Early Access to [Product/Service Name] – Doors Open NOW!

Earth Day (April 22nd): Donate a portion of proceeds to an environmental charity for every purchase made during Earth Day week.

Subject Line: 🌍 Go Green & Give Back! Celebrate Earth Day with Us!

For oodles more ideas to make sales with email, download our 12-month email promo planner below: 

That’s a Wrap for April!

As we dive into the second quarter of 2024, it’s time to shake things up and infuse some fresh energy into your marketing efforts. From revamping your content strategy to engaging your audience with fun social media posts, we hope this has given you some inspiration to make marketing magic this April! 🌟

If you haven’t already, be sure to download our FREE content planner!

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7 Email Marketing Mistakes Sabotaging Your Sales (and How to Fix Them)

Small businesses everywhere miss the mark when it comes to sending emails that break through the noise and turn subscribers into customers.

The culprit? Scattered messaging, inconsistency, and lack of planning & strategy.

The truth is, crafting emails that resonate and convert takes more than just throwing some words on a page and hitting send, and many businesses are unknowingly sabotaging their email marketing efforts by making a few common mistakes. 

In this post, we’ll not only expose seven of the most common email pitfalls, we’ll also be hooking you up with actionable tips to transform your emails into powerful tools that nurture leads and sales.

Let’s dive in! 

Mistake #1: Lack of Clear Goals

Emails that try to be everything at once end up being nothing to anyone. You know the ones: they try to squeeze in a little bit of everything – a new product launch, a company update, a random blog post – and leave you confused and wondering, “What’s the point?”

Without a specific goal for each one of your emails, your message becomes scattered. If your email lacks focus, your subscribers won’t understand what you want them to do, and they’re unlikely to take any action at all.

Fix it 👉 Our simple rule is: one email, one topic, one call to action. 

Start with a specific goal in mind for each email. What are you trying to do?

  • Educate potential customers about your areas of expertise? 
  • Showcase a new product and drive sales?  
  • Get them to download a freebie or visit a blog post? 


Once you have a clear target, craft your entire email around achieving that one, focused objective.

Mistake #2: Ghosting Your Subscribers / Inconsistency


Building trust with your audience is the cornerstone of successful email marketing and that trust thrives on consistency. Inconsistent emails, where you send a few blasts and then vanish for weeks, are like a disappearing act for your brand.

Why is consistency so crucial?

  • Brand Recognition: Just like your favorite store or restaurant, consistent email communication keeps your brand top-of-mind with your subscribers. They see your name and logo regularly, solidifying your presence and reinforcing brand recall.
  • Building Trust: Consistent communication fosters a sense of reliability. Subscribers who receive regular, valuable emails from you begin to see you as a dependable source of information and a brand they can trust.
  • Engagement Rollercoaster: Did you know engagement rates for emails typically plummet after the initial sign-up period? Inconsistent sending schedules exacerbate this decline. When subscribers don’t hear from you, they’re less likely to open or even notice your future emails.

The result? Missed opportunities. Each email you send is a chance to connect with your audience, provide valuable content, and ultimately move them closer to a sale or desired action. But sporadic communication throws those opportunities out the window.

Fix it 👉Determine an email schedule that aligns with your goals and audience expectations and stick with it. We recommend shooting for sending a value broadcast email once a week and setting up automated welcome email sequences for all of your freebies that send out 3-5 emails immediately after they subscribe.  

Staying in constant communication keeps your brand relevant, builds trust with your audience, and cultivates an engaged list of potential buyers ready to act when the right message arrives in their inbox. 

Mistake #3: Emails that Lack Structure


People’s attention spans are shorter than ever. In today’s overflowing inboxes, emails need to grab attention quickly and deliver value upfront. But emails lacking structure – rambling walls of text with no clear purpose – get buried and ignored.

Without a clear beginning, middle, and end, your email becomes a confusing mess.

Fix it 👉 A well-structured email is like a delicious meal – it has a clear beginning, a satisfying middle, and a delightful end, all working together to create a positive experience. Here are the key ingredients:

  • Captivating Hook: Grab attention from the start with a powerful opening line, a question, or a relevant statistic.
  • Compelling Value Proposition: Clearly explain the “why” behind your email. What benefit does the reader get from taking the time to read it?
  • Logical Flow: Organize your content in a clear and logical way. Use subheadings, bullet points, and short paragraphs to guide readers through your message.
  • Strong Call to Action: Tell them exactly what you want them to do next. Whether it’s downloading a freebie, visiting your website, or making a purchase, make your call to action clear and easy to follow.

By following this recipe, you can create emails that are clear, concise, and engaging.  These emails will avoid the black hole of reader indifference and achieve the results you desire.

Mistake #4: Forgettable Subject Lines

Imagine this: you spend hours crafting the perfect email – informative, engaging, with a clear call to action. But before your masterpiece reaches your subscriber, it faces a crucial hurdle – the subject line. A weak, generic subject line dooms your email to oblivion before it’s even opened.

Why are subject lines so important?

  • Grabs Attention in a Crowded Inbox: People receive a staggering number of emails daily. A compelling subject line is your golden ticket to cutting through the noise and grabbing attention. It’s what convinces subscribers to open your email.
  • Sets Expectations: A well-crafted subject line acts as a mini-preview, giving readers a glimpse of what the email is about. This transparency helps them decide whether the content aligns with their interests and encourages them to open it.
  • Leverages the Power of Curiosity: Subject lines that spark curiosity can be highly effective. By posing a question, teasing a benefit, or using intriguing language, you pique readers’ interest and entice them to learn more.

Fix it 👉 Craft Subject Lines Like Headlines

Think of your subject line as a miniature headline. Just like a headline, it should be:

  • Clear and Concise: Keep it short and to the point, ideally under 50 characters.
  • Benefit-Oriented: Highlight the value your email offers to the reader. What’s in it for them?
  • Actionable or Intriguing: Use strong verbs or pique curiosity to encourage opens.

Example: 🚀Double Your Website Traffic with This Simple Strategy (Read Now!)

By paying careful attention to subject lines so they’re clear and engaging, you’ll increase your open rates and make sure your carefully-crafted emails get the reach they deserve.

Mistake #5: Using a Formal Tone or Jargon

Nobody wants to read an email that sounds like a corporate lecture – full of jargon and overly-formal language feels more like homework than a message from a brand you care about. 

Here’s why a conversational tone works better:

  • Connects with Humans: People connect with people, not robots. A conversational tone makes your emails feel more personal and relatable. 
  • Builds Trust & Rapport: Clear, jargon-free language fosters trust and rapport. Stiff formality creates a barrier, making it difficult for readers to connect with your brand.
  • Promotes Clarity: Complex ideas become easier to understand and keep your audience interested in your message.

Fix it 👉 Write Like You’re Talking to a Friend

Imagine you’re writing to a friend or colleague – that’s the key to a successful conversational tone. Here are some tips:

  • Simple Language is Best: Ditch the jargon and technical terms; aim for clarity everyone understands.
  • Let Your Brand Shine: Infuse your brand voice and personality. Are you playful, informative, or authoritative? Let it flow through your writing.
  • Interaction Makes it Engaging: Conversations are two-way streets, not lectures. Ask questions, use humor where appropriate, and encourage interaction to keep your audience engaged.

By ditching the stiffness and formality, you’ll craft emails that resonate with your audience. This fosters trust, builds rapport, and ultimately leads to higher engagement and sales.

Mistake #6: Failing to Leverage FOMO (Fear of Missing Out)

People are naturally driven by a desire to avoid missing out on a good deal. Incorporating limited-time promotions and flash sales into your email marketing strategy can be a powerful tool to capitalize on this psychology and boost sales.

Why limited-time promotions work:

Limited-time promotions are a powerful tool because they tap into several psychological factors that can boost sales.  

Knowing a deal has an expiration date creates a sense of urgency, encouraging subscribers to take action before the offer disappears. Limited-time discounts can also increase the perceived value of your products or services, making them seem more desirable.  

The fear of missing out (FOMO) can nudge subscribers on the fence about a purchase to make a decision. 

To use limited-time promotions effectively, make sure you clearly communicate the deadline with countdown timers or specific dates. Don’t just focus on the discount; highlight the value proposition of what you’re offering. Most importantly, make it easy to redeem the offer with a clear call to action and a simple process.

Examples of limited-time promotions:

  • Exclusive discounts: Offer a percentage off for a limited time.
  • Free shipping: Waive shipping fees for a specific period.
  • Bonus gifts: Include a freebie with purchases made within the timeframe.

For more ideas and a seasonal calendar to inspire your email sales promotions, download our Email Promo Calendar below:

By strategically incorporating limited-time promotions into your email marketing strategy, you can create a sense of urgency, increase perceived value, and drive more sales.

Mistake #7: Winging Every Email From Scratch

Crafting a compelling email from scratch is a super time-consuming task, especially for busy businesses with limited resources. If it’s not sustainable and easily doable, it’s just too easy to put sending emails on the back burner when other pressing priorities crop up.

Fix it 👉 Embrace Automation, Templates, & AI

The good news? You don’t have to start from scratch every time. Here are some ways to streamline your email creation process:

🟡 Automated Sequences: Set up automated email sequences to nurture leads and welcome new subscribers. 

🟡 Email Templates: Use pre-written email templates for common campaigns like promotions and flash sales, weekly broadcast value emails, and email sequences to save time and ensure consistent branding.

📌 Email templates from Monetize Your List Promo Builder (promotions & flash sales), Activate Your List (broadcast emails) work as systems to help you send well-structured emails your audience will love. 

🟡 Use AI Strategically: AI tools are great to use as a “writing assistants.” ChatGPT or Gemini can help you come up with topic ideas, first drafts, and customize email templates (see above) for your niche. Browser extensions like WordTune can help you fine tune the language line by line and help you get unstuck when you’re trying to find the right turn of phrase. 

We’ve found that time spent using AI to help us with content can sometimes be a false economy (spending more time trying to get it to sound like you than it would take to write it yourself), but if you use it strategically it can save you a ton of time. Just remember that humans can predictably detect AI-written content so you don’t want to go crazy copying & pasting AI-generated text without putting it into your own brand voice.

We use a combination of content templates and so we’re never starting with a blank page and instead, have a starting place so we can focus on the value and infusing our brand voice. We use automation to welcome new subscribers and onboard customers and more. The results speak for themselves: email is by far our #1 most profitable channel.

Ready to level up your email marketing game?

Crafting captivating emails might seem daunting at first, but remember, every rockstar email marketer started somewhere. By following the tips we’ve shared, you’ll be on your way to writing emails that connect and convert.

A couple of bonus tips before you skeedaddle outta here…

Focus on Helping, Not Selling

Think of your emails as friendly conversations, not sales pitches. The more you focus on providing genuine value and building relationships with your audience, the more receptive they’ll be to your messages.

Embrace Experimentation

Don’t be afraid to experiment! Sometimes we try things we think are sure to rake in oodles of sales and they flop (hey, it happens!), and other times we second-guess ourselves before hitting the send button only to see a tsunami of sales come rolling in.  

Approach each email as an opportunity to learn and grow. Track your results, analyze what works, and adjust your sails as you go.

Remember that every email you send is a chance to connect and make a difference.

So, take a deep breath, tap into your creativity, and get ready to craft emails that inspire action and fuel your business growth. You’ve got this!

Further Reading

8 Things to Do Before Running Your First Email Flash Sale

9 Power Tips for Running High-Converting Email Promotions

The “First Sale” Email Funnel – Build Your List & Make Passive Income

15 Reasons You Should Be Building Your List

How to use Content Upgrades to Explode Your List Growth

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The First Sale Email Funnel: Build Your List & Make Passive Income with Digital Products

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A while back you told us that the #1 thing you want to achieve in your business is to make a profit consistently, and there’s no better way to do that than to put lead generation on autopilot and set up a passive income stream.  

So today, we’re sharing our blueprint for making your first sale with passive income while building a list of qualified buyers for your premium offers. 🙌

Big picture, the plan we’ll be walking through looks like this: 

  1. Plan a premium offer 
  2. Create a low-cost digital product that relates to #1 (intro product)
  3. Create freebies that relate to #2
  4. Create blog posts that relate to #2
  5. Drive targeted traffic to blog posts & freebies to get subscribers
  6. Close the sale with a nurturing email sequence
  7. Keep nurturing your list and guide them toward your premium offer

Before we get into the details, let’s take a quick look at the journey your customer will go on to make their first purchase with you… 

Coming up… 

By the end of this post, you’ll know how to set up an effective email sales funnel that adds a passive revenue stream to your business while pre-qualifying people for your high-ticket services and programs.


You’re going to learn how to “monetize your marketing” and automate the process of attracting and nurturing an audience that’s most likely to buy more things from you in the future. 

This is perfect if you’ve got a “feast or famine” problem (you’re either working for a client or scrambling to find your next one). Your email funnel will nurture your leads and generate passive income while you’re busy doing other things, giving you the leverage you need to scale and create income consistency.

The “First Sale” Funnel origin story

Before we dive into the steps for setting up your funnel, a little backstory in case you have any doubts about whether adding a digital product to your offerings is right for you.

Our first digital product wasn’t our best and we didn’t have a clue how to sell it. It was a $47 eBook that made about $600 in sales – nothing to write home about. And it took a long time to create because again, we didn’t really know what we were doing.

But here’s the thing: 10% of the people who bought that digital product went on to book high-ticket services, and they referred their colleagues to us after that work was through. 

We realized it was a great introduction to what it would be like to be our customer, the only problem was, it wasn’t easy to sell. It was packed with value, but people weren’t aware they needed what was inside. They weren’t already looking for it.

The next digital product we made was a $7 swipe file and something we knew people were out there searching for already. It took one day to create and over the course of the next few years, generated thousands in extra income without spending one more minute of time or putting much effort into marketing – a couple of blog posts linking to it and that’s it. 

The problem was, it was a dead end. It didn’t guide those customers to their next purchase. 

That’s when it all clicked. We needed a digital product that would not only practically sell itself, but prime those customers to buy again. 

💡 We needed the first sale to lead to the next sale.

What we’re about to share with you is the roadmap we followed to go from riding the feast or famine roller coaster to consistently generating highly-qualified leads and passive income with digital products. Allowing us to…

  • Work on our business rather than just in it so we could set up systems to scale
  • Be more in charge of the work we do and who we do it for
  • Transition away from trading hours for dollars entirely and make and sell digital products full time (eventually)

Flash forward five years later and we’re now consistently generating multiple six-figures in digital product sales every year. 

It didn’t happen overnight, and there were lots of lessons learned along the way, but transformation and income consistency did come fast once we started adding an introductory digital product to our lineup of offerings. 

Ready to learn how? Then grab your favorite beverage, get ready to take some notes, and let’s get started. 

The first thing you’ll need to do is…  

Step #1: Plan your premium offer

Your premium offer is the final destination – it’s the red-carpet, high-ticket program or service package you want to sell to a specific target market(s).  

Now, you don’t need to have this premium offer fully fleshed out before you start creating your digital product, but you do need to be able to answer the questions:

→ “Who is my audience for this?”
→ “Where am I ultimately planning to take them (after they make that initial purchase)?”

This is crucial because your intro digital product needs to be the first taste of being your customer, not a one-off purchase. It’s exponentially easier to sell something to someone who’s already purchased something before – yup, even low-ticket!

So if you want to eventually sell something high-ticket, the most qualified buyers will be existing customers on your email list. 

Said another way, there’s a huge difference in the relationship you have with someone who reads your blog or downloads a freebie and somebody who’s trusted you with their money. They go from a member of your audience to your list of customers. 

If you already have a clear big-picture vision about your business – the work you want to do, the prices you want to be charging, and who you want to serve – then you’re good to go and can move on to step #2. 

If not, the Value Ladder Planner will help you figure out your offers:

Step #2: Create a low-cost digital product (a.k.a. “intro product”)

Once you have a good idea what your premium offer will be and you know where you’re ultimately taking people, it’s time to create a digital product.

A digital product is simply a product that exists in a digital (rather than physical) format. That is, it can be downloaded or viewed on a device such as a phone or laptop, for example:

  • Video or audio trainings
  • A short digital course
  • An eBook or workbook
  • Templates
  • Swipe files
  • Spreadsheets
  • Planners

It can also be a bundle of different types of media such as a video training with downloadable templates and worksheets to help them put what they learn into practice.

We recommend digital because it’s very easy to create a product in digital format, it’s largely “set it and forget it” (there’s no inventory to manage or shipping logistics to worry about), plus, it’s low risk for you because the biggest investment in creating it will be your time.

And the reason why you need one in your funnel is because people are skeptical. They have no idea who you are, what you stand for, or if they should trust you, and a low-price product is low risk for them.

Think about it, how often do you buy a $500+ program or service without knowing and trusting a brand first? We bet it’s never. 

If you look at the buyer’s journey in phases, it’s easier to understand what you need to do. You need to take people on the journey.

  • Phase 1: People discover your brand (awareness)
  • Phase 2: They begin to understand their problem and research different options for solving it (consideration) 
  • Phase 3: They make their choice and buy (decision) 

Directing people to a sales page for your premium offer won’t work if your audience isn’t even aware they have a problem yet. This is known as a “cold audience.”  

Even if your sales page does a great job educating them all about it, they don’t know if they can trust YOU with their money yet. 

Phase #2 of the buyer’s journey (consideration) is probably the most important because it’s where you build the trust and good feelings that lead to sales. 

The bad news is that it can take a lot of time and nurturing to get somebody from “I’m considering it” to “take my money NOW!” 

The good news is, a low-cost digital product is the fast track. ⚡

The purpose of having an intro product is to:

  • Turn a member of your audience into a customer as quickly as possible by making their first purchase an “impulse” buy 
  • Demonstrate your value, that you can be trusted when they give you their hard-earned money 
  • Give them a taste of what it’s like to be your customer in a low-risk way
  • Create an unforgettable experience so they’ll want more 
  • Build a list of buyers rather than just freebie collectors 
  • And of course, make passive revenue to shore up your income consistency and free up your time to scale your business further 

Now, some people will buy your intro offer and that’ll be the end of the road. But that’s okay, because digital products don’t require more of your time once they’re set up.

And it’s worth repeating…

People who buy your intro offer will be exponentially more likely to make another purchase than somebody who’s never purchased anything from you before. 

So if you relate your intro offer to your premium offer, you’ll be building a warm audience of people who know your value. From there, you can guide them to take the next step. 

Note: Customers will be judging their next purchase based on the quality of your intro product, so think of it as your chance to really WOW customers. Make sure it’s high quality, aim to over-deliver, give them unexpected value, provide an amazing customer experience, and most importantly…

Price it to sell

If you can price your intro offer low (we keep our intro products between $7-$49), you mitigate their risk and make it easier for you to exceed their expectations.

The price for your intro offer may vary depending on your niche and business model, but you want it to be a tiny fraction of your main offers.

Here’s the key point: Exceed their expectations. Make sure the value of your product far exceeds the price they paid for it. 

Caution: This is something that a lot of first-time digital product creators get terribly wrong: if you’re used to charging by the hour, you might be tempted to base the price of your product on the amount of time and effort you put into it. No, no, no. Products are different. Serving 1-to-many means you must make the price accessible to as many people as possible. Your goal is to make it up in volume of sales. 

⭐ Check out our Ultimate Digital Product Planner for help creating your intro digital product. You’ll have a complete roadmap that walks you through every step so you can get it done in 2 weeks tops.  

Once you have your intro product set up, it’s definitely time to celebrate. This is a HUGE accomplishment. 🥳

But you’re not done, because it won’t sell itself. For that, we need to go deeper into the funnel… 

Step #3: Create lead magnets to attract potential buyers

To attract the right people into your email funnel where you’ll pitch your intro product, you’re going to create at least one related lead magnet (or “freebie”) and use it to build a list of potential customers that you can market your intro product to. 

Again, these will be digital downloads and we’ll get into more details on what kinds of freebies to create in just a bit.

Right now you may be asking yourself, “Why on earth should I offer something for free?” – again it goes back to trust, you’re building it slowly but surely. People need to trust you before they buy something. 

Your digital product is their first experience of trusting you with their money, but your freebie is their first experience trusting you at all: that is, in order for them to trust you with their email address, you need to offer them something of value in return. 

It’s super important that you understand…

Why you need free content to sell things online

Free content – including freebies but also social media content, blog posts, emails, etc. – creates opportunities for “micro transactions” with your audience:

You give them something for free (content) and then they give you something in exchange: a read, a watch, a like, a follow, a comment, a reply, and so on.

Marketing gurus call these “touch points.”

Some of those people will go on to consider your brand. They will come to know you, like you, and trust what you have to say and offer.

And that’s important because people don’t buy things from brands they don’t know, like, or trust.

Free content warms your audience up by providing value and then calls them to action with verbs like follow, learn more, sign up, etc.

With each action they take, you’re guiding them through the customer journey. Think of them as building blocks for your know/like/trust factor until they feel ready to make a purchase.

Said another way… 

Nobody’s going to consume one of your social media posts and think to themselves, “I wonder what this person has to sell me! Let me take some time out of my busy schedule to Google them and click around their website to find out.”

Your audience needs time to consider and they need to be told what to do next with every piece of content you put out. They need YOU to guide them. 

For example, if you write a blog post, ask yourself: “What do I want them to do after they’re done reading?” 

Most blog posts should invite them to sign up to your email list, but just saying “join my mailing list” ain’t gonna cut it. You need to offer a freebie as an incentive.

From there, if you continue to help them and nurture that relationship with emails, they’ll stay engaged with you.

It may not feel like it sometimes, but all of the things you’re doing to put out content and engage with your audience is making an invisible impact.

These interactions are just as crucial for sales as making a hard pitch, because it takes an average of 7 touch points before somebody will consider making a purchase.

Subscribing to your list is a HUGE step on their journey to become your customer

After they subscribe, this is where the relationship really begins to change.

Now you’re no longer speaking to some anonymous internet person, you’re speaking to a subscriber who has raised their hand to get help with something specific (now you know a little something about their problems based on the freebie they signed up for) and you can tailor your messages to them going forward. 

If you continue to deliver value, your email list will be your highest-converting marketing channel. It’ll be your #1 asset because you own it, and everything you do to build your list will be an investment in future sales. 

Make your freebies relevant, strategic, and valuable

Don’t waste your time creating freebies just for the sake of building your list – freebies should immediately pull people into your funnel where you can keep guiding them toward a purchase.

So think about the logical steps on your audience’s path to your intro product:

  • Start with the problem you solve with your intro product and brainstorm some freebies that would help them solve a related problem. 
  • Think about the outcome they want and ways you can take them 10% of the way toward that goal. 

Some types of freebies that you can create are checklists, worksheets, templates, spreadsheets, how-to guides, and video training. Our best-converting ones are less than 4 pages, so it doesn’t have to be long.

The best lead magnets are actionable and quick wins. Most people don’t have a lot of time and want it to be quick, so even if you’re adding your freebie to a long blog post that is really in-depth, your freebie should be quick and to the point.

An irresistible lead magnet is:

  • Targeted – speaks to a specific person.
  • Actionable – easy to understand and implement.
  • Simple – Takes the reader from A to Z on one topic.
  • Delivers results – Gives actionable steps that bring results.
  • Builds trust – Establishes your authority.
  • Sparks curiosity – Opens a door to future products.
  • Is High Value – Provides real value that people would actually consider paying for. 

⭐ Download the Irresistible Lead Magnet checklist and keep it handy for your brainstorming session.

Once you have some ideas for your freebie, now it’s the time to execute it. Think simple and impactful.

Lead Generation Tech & Tools

Here are some of the tools we use and recommend:

· For freebies: Canva, Google Sheets, Google Docs

· For landing pages: LeadPages, Elementor (WordPress)

· For email delivery: ConvertKit, MailerLite

 ⭐ Check out our Lead Magnet Marketing Bundle for lead magnet & landing page templates with tech tutorials that walk you through setting everything up and connecting to your email service. 

How many freebies should you create?

One is better than none, but the more freebies you have, the more opportunity to get traffic into your funnels. You also never know which ones will convert and get the most sign ups so having more is better so you can test to see which ones work best. 

When you have multiple freebies, your best-performers will give you insight into the problems your audience are struggling with the most, and the freebies that flop give you good intel too. 

This information will help you address your audience’s most pressing problems with your content and even digital products, and help you understand what topics they’re not interested in too. 

So start with one freebie, but don’t stop there if you’re not getting the results you want. For our core products, we create at least a half a dozen freebies.

Troubleshooting your freebies

Do you have a freebie but it doesn’t perform?

You may already have a freebie that doesn’t bring the results you want. That means that not many people opt for it so your email list is growing slowly or not at all. You’ve gone through the trouble of creating the freebie so that is an important problem to fix.

Here’s how to optimize your freebies:

  • Change the placement on the website – Ideally, you should have a separate landing page for each freebie. Add your freebies to blog posts as “content upgrades” through exit pop-ups. Content upgrades are important because including a freebie in the context of a blog post makes it super relevant to what they’re reading and they’ll want to know more
  • Improve the copy that promotes your freebie on pop-ups and landing pages. Be specific about what they will get in the freebie and how that will help them. Include some sort of urgency. Write short sentences that are easy to read. Make sure the call to action is exciting. 
  • Improve the freebie titles – make sure they are specific and not vague; use numbers and a timeframe if possible (e.g., The Ultimate Guide to Tripling Your Followers in 1 Month); Keep testing titles until YOU would want to click on the freebie to sign up and always include a benefit in the title.
  • Include a visual mockup so people know what they’re getting – treat it like a product and really “sell” it

These actions should bring your conversion rates up and your list will grow faster.:

Once somebody has trusted you with their email address, you want to treat them like a customer even if they haven’t purchased anything yet. Roll out the red carpet and deliver the kind of value that will blow away your competition. 

For that, you’re gonna need to… 

Step #4: Create funnel content (blog posts & emails) 


You’re well on your way to creating an amazing funnel!  Now, to really ramp up the “warming up” factor and guide people to the sale, you’re gonna need content. 

This is content that relates to what you’re selling (your low-cost digital product) and addresses problems and questions your target audience has (as they relate to what you’re selling). 

What do we mean by “funnel content”? 

It’s just a fancy way of saying content that “meets people where they are” in their decision-making process to become a customer. 

Think about it in terms of the role it performs in your funnel… 

If we look at a funnel as having a TOP, MIDDLE, and BOTTOM, the “funnel content” looks something like this:

Note: This list is not exhaustive – it’s just meant to demonstrate that there are different types of content needed at each stage of the customer journey. And you don’t need all these things and you don’t need them all at once – breathe! 

As you can see, there’s a lot happening in the MIDDLE of your funnel. This is content for your warm audience, the people who are considering or most likely to consider becoming your customer. 

This is something a lot of busy small business owners get wrong:
If you focus all your energy at the top of the funnel and not enough in the middle, you’ll fail to convert your audience into customers. 

For the “First Sale” Funnel, we’re gonna need a few pieces of content: 

  • At least one freebie
  • A few blog posts (optional, but recommended) 
  • A welcome sequence of emails. (6 emails total) 

You may have noticed there are blog posts at the top of the funnel and in the middle and emails in the middle of the funnel and at the bottom. 

The same content format works in your funnel at different stages depending on the purpose of the content – that is, what you’re asking your audience to do, and where they’re at in their decision-making journey. 

Here’s what we mean:

  • If you’re asking them to sign up for your email list in a blog post, that blog post is at the TOP of the funnel. 
  • If you’re priming them to buy something in your blog post and including a sales pitch and a link to a product at the end, that’s at the BOTTOM of the funnel. 
  • If your email is providing pure value and education, that email is in the MIDDLE of the funnel.
  • If your email is helping them overcome purchasing objections and asking them to buy something, that’s at the BOTTOM of the funnel.

Let’s take a closer look… 


We recommend blog posts for your first funnel because not only can you use them as assets at the top and middle of the funnel, you’ll be building authority with Google so you can get organic SEO traffic to keep feeding people into your funnel without extra cost. 

Also, you want to train people to click through to YOUR website (not Youtube or a podcast app) and blog posts are the easiest way to do that. 

Our blog is the #1 way we’ve been able to build our list to over 40k subscribers and we make sales directly from our blog posts when we optimize them with product recommendations and links to sales pages. 

When this happens, it’s good for your brand because you’re not constantly bombarding your audience with a sales pitch – you’re providing them value whether they buy or not. And unlike sales pages, you can just naturally guide them to a solution to their problems (your products/services).

When you write blog posts for your business, always ask yourself, “What am I expecting my audience to do next? Where am I taking them?” and make absolutely certain you’re actively guiding people and inviting them to take the action you want them to. 

In fact, one of the biggest inspirations for our system of blog post templates, Blog Post Vault, was seeing so many experts sharing tons of value but never asking their audience for anything in return. They were just “giving it all away” without thinking about their own business goals.

Now, there are two types of blog posts you’ll need to create for the First Sale Funnel: 

  1. Blog posts that link to freebies and include email opt-in forms 
  2. Blog posts that link to a sales page for your intro offer 

(Yes, you can add both links to freebies and links to products in one blog post, but we’re going to treat them as separate types of posts for now for the sake of simplicity.) 

Let’s get into the differences between these two types of posts…   

Blog posts that link to freebies (top of funnel) 

You want to write blog posts that really wow your readers and educate them on topics that relate to your intro product and link to one or more related freebies right inside the post. 

By choosing super relevant topics that teach people how to overcome something they’re struggling as it relates to what you sell, you’ll automatically attract the right people into your funnels. 

Typical top-of-funnel blog post types include: 

  • How-tos
  • List Posts
  • “What is?” posts
  • Beginner’s Guides 
  • ⭐ All of the blog post templates mentioned above are included in The Blog Post Vault along with dozens of niche topic blog posts that prompt you to promote your freebies and offers. 
  • ⭐ For more details about the specific types of posts you should write to drive traffic, download the free 20 Types of Blog Posts Cheat Sheet 

Linking to freebies

Make sure to include at least one relevant freebie and place an opt-in form or popup in at least 1 but preferably in 3 places if your post is long. You can also create links that go to a dedicated landing page that has information about your freebie and an opt-in form on it. 

If you can, use graphics and pop-up forms in your posts to draw attention to your freebies (click on the “20 Types of Blog Posts Cheat Sheet” below to see an example). This serves to draw attention to them and break up your copy with visuals to keep your audience engaged. To do this, you’ll create a graphic in Canva and then use a pop-up plugin such as ThriveLeads or Sumo to connect it to your email service. 

You can also mention your freebies naturally in your content and link to dedicated landing pages with your opt-in form. 

Email services like Mailerlite or ConvertKit will allow you to create landing pages, but we like a little more control, so we use WordPress. Treat them like sales pages – you want to “sell” people on the benefits of your lead magnets to get the most conversions possible.

Most email providers offer embeddable opt-in forms you can place inside your posts and that works too, just be strategic in your placement. You want to place them in places where they’re most relevant to what you’re addressing in your post. 

If you’re wondering if you can include different freebies in your blog posts the answer is yes! If you created 4 freebies for your intro offer, you can include all of them so long as they are relevant to the topic. 

Bottom line: you want to give people as many opportunities to sign up as possible. 

⭐ For more information about creating relevant freebies for your blog posts, check out How to Create Content Upgrades (with examples and free templates). 

Blog posts that link to sales pages (middle of funnel)  

Your MIDDLE of funnel blog posts will directly & indirectly sell your offers. This is where you get to be more convincing and ever-so-slightly salesy. In these posts, you will be linking to your sales page. 

Blog post types include: 

  • Educational Blog Posts – These posts allow you to continue sharing value on topics that relate to your offer, help people achieve quick wins, and prepare them for your product. If your product teaches people how to create a webinar, a blog post topic might be:

    Example: “How to Choose a Winning Topic for Your First Webinar.”
  • Break Down Barriers Blog Posts   These posts address your audience’s objections and limiting beliefs that are standing in the way of moving forward.

    Example: “How to Overcome Imposter Syndrome Before Hosting Your First Webinar” 
  • Positioning Blog Posts – These posts position you as the one to trust instead of the other options they’re considering. Think product comparisons, “behind the scenes,” and the inside scoop about your unique process.

    Example: “Behind the Scenes: A Glimpse into Our Profitable Webinar Creation Process”
  • Social Proof Blog Posts  – Social proof posts demonstrate that other people have had success using your product or unique approach. Think testimonials & case studies

    Example: “How [Client Name] Made $15,000 Running Her First Webinar”

Before we head on down to the bottom of the funnel where we close the sale, we first need to make sure you have a plan to get potential customers to your funnel content… 

Step #5 Drive traffic to your freebies & top of funnel content


Hopefully by now you’re convinced that driving traffic directly to your premium offer and expecting people to buy is not the wisest move. 

A better idea is to focus on driving traffic to freebies, blog posts, and intro products, and here are a few ways to go about it: 

SEO

SEO is the holy grail of traffic because it’s free and high-quality traffic. The only problem is, you’re competing with everyone else in your niche for that traffic. 

Writing lots of blog posts that go after low-competition keywords is the best place to start and those are usually fast and easy to write. This builds your “SEO Foundation.” 

Think…

  • What is [niche topic]? 
  • X Reasons why they need [niche topic]
  • X Common myths about [niche topic]

The way to win with Google is to create the most helpful piece of content on any given topic, but your posts only need to be as long and involved as the topic requires. You can choose topics that are narrow in scope if you’re short on time.. 

Make sure you’re using the keyword phrases that searchers are using to find answers to their questions. Take some time to check out the posts ranking on page 1 for your topic to see how you can make yours even better and more helpful. 

  • ⭐ Read this post to learn our strategy for writing posts that build your SEO foundation, then niche authority, and finally dominating in search for competitive topics
  • ⭐ Download our free SEO checklist. 

Social media


Your social media posts should, at least part of the time, be guiding people to your freebies, low-cost digital products, and top of funnel blog posts where you have more of a chance to demonstrate your expertise and build credibility.

Here are some of the things we recommend doing:

  • Use an evergreen scheduler Social media platforms like LinkedIn, Facebook, and Twitter allow users to click through to external websites, so you want to be sharing links back to your blog posts, freebies, and digital products. Use a social media scheduler that has ‘evergreen’ scheduling capabilities so you can share your content regularly and on autopilot. We use Metricool “autolists” (affiliate link). Just be sure to space out the intervals between sharing a piece of content so you won’t be seen as spammy! 
  • Leverage your blog posts, freebies, and digital products to create social media content Pull out tips and snippets from your blog posts, freebies, and intro products and create social media posts, stories, and short-form videos from those. Include a call to action at the end of your caption that takes your audience to the next step (e.g. “for more information check out our blog post”). 
  • Have a “link in bio” that links from your Instagram profile that shares links to your blog posts, intro products, and freebies. (Here’s ours.) We make anywhere from $100 to over $1,000 per month passively just from people checking that page out and clicking on our links!
  • Cross post to different platforms Expand your reach for every piece of content by cross posting them to multiple platforms. For example, if you make a TikTok, share them to IG Reels, YouTube Shorts, and Pinterest as well. 
  • Use a Content Calendar System like this one so you’re able to create your posts and stay consistent on social media in less time. You’ll have endless post ideas and pre-written content you can adapt for your niche. 
  • Use content templates with ChatGPT to speed up the process of customizing them for your niche. Read: An Unconventional Way to use ChatGTP for social media posts 

Pinterest

Pinterest is an amazing source of high-quality traffic! However, Pinterest is more of a search engine than a social media site, so we treat and think of it differently. 

  • Spend time researching keywords. SEO is really big on Pinterest. Do manual searches for similar pins and check their keywords.
  • Create multiple pins for the same article.
  • Optimize your boards with keyword-rich descriptions.
  • Invest in high-quality images that catch the eye. 
  • Always post new fresh pins.
  • Pin content from TikTok, Instagram, Facebook, or Youtube. 

Caution: You want to post multiple unique pins for each blog post, freebie landing page, or product sales page and test different visuals and titles, but be careful not to spam Pinterest. We pin 3 pins for each URL spaced at least 7 days apart and then take a break from sharing that URL again for six months or so.  

Paid ads 

You may want to invest in some paid traffic as well, but you want to play it carefully so you don’t lose money. Traffic used to be cheap, but it’s getting more and more expensive, and unfortunately the days of putting $1 into ads and expecting to easily get $3 back are over. 

You can run ads to freebies and low-cost products, but avoid running ads to “cold” (low awareness) audiences directly to high-ticket offers.

If priced in the “impulse purchase” range (ideally under $50), and if the offer is high value and low risk, it is possible to skip over the middle phase of the customer journey – that is, even if they’re not familiar with your brand, they might just give you a chance. 

For those types of campaigns, expect to break even or make a tiny profit. The goal is really to acquire customers. Once you earn their trust by “wowing” them with your intro offer, be prepared to offer additional products so you can increase the average order value and the lifetime value of a customer.

When running paid ads directly to products by targeting cold audiences, you’ll need to include lots of social proof (testimonials, case studies, # of happy customers, a photo of you with your bio, etc.) and a money-back guarantee on your sales page to help people overcome any objections or doubts they may have. 

Many digital product creators don’t offer a money-back guarantee because of the nature of the product. It’s a personal decision you need to make, but we choose to offer a guarantee and can tell you that our refund rate is very low and we believe the increased conversions are more than worth it.  

Guest posting with content upgrades and landing pages

A great and fast way to get quality traffic is to find blogs with similar audiences and write a guest blog post. 

Guest posting works really well if you give the readers a solid reason to head over to your site. A simple byline with a link to your website at the end will not be enough. You need to attract them with content upgrades. 

A content upgrade is simply a bonus download you offer to complement your guest post article. You need to mention in the article that you have created a free resource for those interested to learn more and that they can get it on your website. You then send them to a landing page created for the freebie where they need to enter their email to get it. The bonus can be something like a PDF, a swipe file, a case study, a template, or anything that adds real value.

Next up, the most important step: closing the sale!

Step #6: Close the sale with an email sequence

You’ve come such a long way! By now you have people on your email list ready to hear what you have to say! Congrats! 

They’ll be most engaged during the first week after they sign up so you want to make the most of it and continue nurturing that relationship and invite them to become a customer as quickly as possible.  

In order to do this, you need to master two important tools: the email sequence and the sales page.

The First Sale Funnel Email Sequence 

Your email sequence is simply a series of emails that guides people toward making a purchase. 

These emails need to be scheduled to go out automatically after somebody subscribes to your email list using automation tools that come with email services such as ConvertKit or MailerLite. 

Once your sequence is set up, it will work for you in the background to generate sales and line up work.

Common mistakes people make with email sequences

An email sequence must flow seamlessly and every element is important. If it has gaps, it won’t be effective. 

Remember, people will only buy from you once they know, like, and trust you and that’s not achievable by just sending out one freebie delivery email after they subscribe to your list.

You need to give in order to receive.

Emails You Need in Your Sequence

Here’s what we recommend for your First Sale Funnel that includes all the elements you need to build trust and close the sale: 

✉️ #1 The Welcome Email (deliver immediately)

Introduce yourself and deliver your freebie. You can casually mention your digital product but don’t be too salesy here, put it in the PS and present it as “something else you think they’ll love” or “the fast track” to getting the result they want.

Example Subject Line: Welcome [Name]! Your [Niche] journey starts here 🙌

✉️ #2 The Educate Email (deliver on day 2)

Offer value and help your audience solve a problem that relates to your info offer. Share an educational blog post if you have one so you can really deliver the value and establish your credibility.  This also helps train your subscribers to click back to your website knowing they’ll get value when they do so.

Example Subject Line: The #1 Secret to [Niche Topic] Success 🤫

✉️ #3 The Break Down Barriers Email (deliver on day 3)

When making a purchasing decision, your customers will have objections standing in the way of moving forward. In this email you’ll connect with them on a personal level and show them how to face their challenges, overcome obstacles, and take action. If you have one, link to a blog post that busts a myth, helps them avoid common mistakes, or helps them overcome a common obstacle.

Example Subject Line: Overcoming [Common Obstacle] in 3 Easy Steps 💃

✉️ #4 The Social Proof Email (deliver on day 5)

Prime them to buy by sharing a success story (either your own or a client’s). Mention how you helped others achieve great results and share some testimonials or case studies. You can also link to a case study (“how they did it”) blog post if you don’t have testimonials yet.  Casually mention your offer and link to the sales page.

Example Subject Line: How [X – describe your client] Achieved [Niche Goal] 🚀

✉️ #5 The Pitch (deliver on day 6)

Tell them about your offer. Remind them that you understand where they are today and describe to them what life will be like when they overcome their biggest obstacle. Describe the outcome they can expect and focus on the value and benefits. Create a strong call to action and link to a sales page that has a timer like this one) on it set for 24 hours. Make it clear they must act now to get the deal because the offer will expire soon. Link to the sales page. 

Example Subject Line: Grab this deal before it expires, [Name]! 

✉️ #6 Last Call (deliver 3 hours before the offer expires)

Remind them that this is their last chance to take advantage of your special offer. Briefly recap what it is, the price, and the features and benefits and link to the sales page. 

Example Subject Line: ⏰ Down to the wire 

Grab the First Sale Email Funnel Cheat Sheet below to take this email funnel with you:

The Sales Page

Your sales page is where the customer makes their final decision, and there are certain elements you need to make sure to include so you don’t lose out on conversions. 

The good news is that sales page copywriters and conversion optimization specialists have tested what works and what doesn’t so many times that all we need to do is follow proven formulas.

Here’s a sales page framework we use and teach inside our courses because it’s easy and it works:

Section 1:Introduce the problem and your solution. 

Make sure you have a really clear, specific headline and hook. This is probably the most important piece on the website. Address a need and promise some kind of result.

Describe the problem and then describe the goal / the desire / the place where they want to get to. 

This is the perfect introduction to the solution, which you will be presenting only in short here. Right below this is where your first call to action button is going to be.

Section 2: Forgiveness, details, and proof 

Beg some forgiveness that other people haven’t solved this problem already. 

Give more details about your program and offer some proof so people can see that it works. 

Start to relate with the audience and the obstacles they are facing. Tell them how you’ve experienced that too and how you came up with the solution. 

This is where you get specific about your solutions (proofs, mock-ups, etc.) Then you can feature testimonials and show what other people are saying about you.

Elaborate on the benefit and dig deeper and help people visualize their transformation.

Section 3: Address objections and close 

Now, address the objections and answer the questions that people might have.

You can include:

  • A money-back guarantee
  • Frequently Asked Questions (think about what you would need to know to purchase).
  • Bio and headshot
  • A final CTA and product Mock-up

Section 3 is also where you will include your bonuses and create a sense of urgency for the offer by including a deadline for the current offer.

Keep the design clean, distraction-free, and focused on the goal. Consider your audience’s preferences when you choose the colors. Use beautiful images, including lifestyle images, and keep your CTAs clear and actionable.

Look at everything through the eyes of your customers. If something doesn’t seem right, change it or leave it out.

Download the free sales page copy worksheet & tutorial below:  

Remember that this is a funnel, which means that…

👉 The most people in your audience will be at the top consuming your free content.
👉 Some of those people will move into the middle of the funnel, enjoying your emails and exclusive subscriber content but they’re just not ready to make a purchase. 
👉 A small percentage of people from your audience will make a purchase and that’s normal. That’s why it’s shaped like a funnel. 😎 

So if somebody doesn’t convert (purchase) right away, it doesn’t mean you’ve failed! Every customer goes on a journey and that happens at their own pace. Many will remain in your warm audience until they’re ready. 


That’s why after you’ve set up your First Sale Funnel, don’t forget to… 

Next steps to next sales: continue to nurture & sell to your list 

 
From here, you want to keep your email subscribers happy and engaged so they continue to build trust in  you and develop good feelings about your brand. There are two main types of emails you want to be sending to your list:

#1 Nurturing Emails (Broadcast or “Default” Emails) 

After your welcome sequence has been completely delivered, you need to keep nurturing your audience – not only for the people who didn’t purchase, but for your customers too, so they’ll develop a sense of brand loyalty and make another future purchase. 

But it can seem a daunting task to communicate with all these people you have on your list. What will you email them, right?

Think about what your audience is interested in. What type of problems do they have and what kind of solutions are they seeking? You want to show up regularly (at least once a week) with value. 

Value emails will continue  to nurture your  relationship with your subscribers  and guide your audience toward a purchase when they’re ready. 

Providing value means offering anything that will help them solve a problem or get what they desire most and can take the form of:

  • Educational tips
  • Your personal/professional transformation stories
  • Customer success stories
  • Insights, lessons learned, and “aha!” moments
  • Inspirational and motivational messages 
  • Engaging questions to learn about your audience so you can serve them better 
  • Your take on industry news
  • Exclusive behind the scenes looks at you and your business
  • New blog posts and youtube videos you’ve just published 
  • Invitations to buy/work with you

The important thing is to show up regularly so they get used to clicking on your emails and so you stay top-of-mind. If they don’t hear from you, they may forget who you are or that they subscribed. They may unsubscribe or even mark your emails as spam! 

⭐ Check out Activate Your List for 2 years of nurturing marketing emails already planned out and pre-written for you. It’s an epic vault of 252 emails designed to build brand awareness and guide your subscribers along their journey to become a customer. It’s a great deal because it’s just one low payment with no recurring fees! 

#2 Promotional Emails (Flash Sales, Launches, Product Updates) 

We also recommend running regular email promotions to your list using a series of promotional emails that have a start date and an end date for an exclusive deal for your subscribers. 

We plan email promotions around product launches, product updates, and run special promotions around seasonal holidays and special occasions – and that includes “anytime holidays” for when we need to hit sales targets.

That’s a wrap!

We’ve covered a lot of ground today and you deserve a round of applause for making it this far!  It shows you’re committed and have the drive to do what it takes to launch your first sale funnel and intro product successfully.

Let’s recap some of the things you’ve learned so far:

  1. Get clear about your “ultimate destination” premium offer so you know where you’re taking people long term 
  2. Create a low-risk intro offer in the form of a digital product that will serve as a first experience of being your brand loyal customer 
  3. Create freebies that get the right people into your email funnel
  4. Guide people to a sale using strategic emails,  content, and an optimized sales page
  5. Keep nurturing your list and guiding them to the next sale 

You have much more than just the basics in your toolbox now and you are ready to create your first funnel and get your first sale using a low-cost digital product. We wish you MUCH success, we’re rooting for you! If you have any questions please leave them the comments. 

Taughnee & Sandra

We stand against get rich quick schemes and this is not one. Our success depends on the effort you put into it, the resources that are available to you, and a myriad of other market forces we cannot predict nor have any control over. We want to help you move your business forward by giving you great content, tools, and strategies, but we do not make any guarantees about your ability to get results or earn any money with them. Any mention of earnings that appear on this website are estimates of earning potential used for illustrative purposes, not a guarantee you will make the same level of income. Any financial results we refer to should not be considered a promise of future income as past results do not assure future success. We don’t guarantee future earnings and you accept the risk that results vary by individual and the use of our information, products, and services should be based on your own due diligence. You agree that ConversionMinded is not responsible for any success or failure of your business that is related in any way to the purchase of our products or the use of information on this website. 

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100+ Marketing Ideas for the Month of March

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Are you ready to bloom your business this March? 🌸

Because we’ve got a treasure trove of content marketing ideas for you tailored specifically for the start of the spring season, perfect if you need a bit of inspiration for boosting audience awareness, engagement, and sales. ✨

Using seasonal celebrations, trends, and occasions is a great way to connect with your audience and spring is the perfect time to focus on themes relating to renewal and growth. 

With the right strategies, you can make this month a marketing powerhouse. So let’s dive into 100+ marketing ideas for you to help you plan your content for the month of March! 

March Social Media Post Ideas

We’ve divided the content ideas for your social media posts into seven strategic categories that every small business owner needs to be sharing to ensure the right mix of content to engage, inspire, educate, and convert your audience.

Be sure to download our FREE content marketing calendar so you can save the ideas (according to each category) that resonate with you the most and then plan out your social media schedule for March with the calendar template. 

INSPIRE: March Inspirational Social Media Ideas

Motivate your audience with uplifting quotes that resonate with the season’s themes using the prompts below.

Inspire Content Prompts for March:

#1. Recollect a memory of springtime joy and how it inspires you

#2. Share how you are preparing for new beginnings and growth in your business this spring

#3. Discuss the ways you’re “blooming” in your life or business despite obstacles/setbacks

#4. Showcase a photo of springtime nature that inspires you

#5. Share a personal motto that’s helping you move closer to your goals in March

March Inspirational Quotes

#6. “March winds and April showers bring May flowers.” – English Proverb

#7. “Spring is nature’s way of saying, ‘Let’s party” – Robin Williams 

#8. “Bloom where you are planted.” – Alexander Pope

#9. “There are always flowers for those who know how to see them.” – Henri Matisse

#10. “Spring is the time of plans and projects.” – Leo Tolstoy

Inspire Caption Template for March: 

Spring is in the air! Feeling that fresh energy and the urge to make things happen? ☀️
This season is all about growth and new beginnings, just like nature blooming right before our eyes. ✨
What “seeds” are you planting this spring? Is it learning something new, finally tackling that project, or just adding more good vibes to your life?
Let’s all bloom together this season! 🌸 🌼 🌺 🌻 🌷

marchmotivation #newbeginnings #springvibes #growthmindset #bloomwhereyouareplanted #inspiration #positivevibes #selfimprovement #mindsetmatters #letsbloom

ASK: March Engagement Social Media Ideas

Use questions like the ones below to encourage your audience to engage, share their experiences, and connect with your brand this March. 

Ask Content Prompts for March:

#11. What area of your life or business are you looking to “spring clean” this March?
#12. It’s International Women’s History Month! Who is the woman that most inspires you?
#13. March is National Craft Month. Do you have any crafty hobbies you’re passionate about?
#14. What springtime tradition brings you the most joy?
#15. As we head deeper into the year, are you on track with your personal or professional goals? 

Ask Caption Template for March: 

Spring cleaning isn’t just for your home anymore!  March is the perfect time to “spring clean” any area of your life.

What’s on your list this year? Maybe you’re looking to:

🌼 Declutter your routines and make space for new habits
🌼 Revamp your workspace for a productivity boost
🌼 Refresh your goals and set intentions for the coming months
🌼 Detox your digital life and reclaim your focus

Let’s inspire each other to bloom this March. Share your “spring cleaning” plans in the comments below!

#springclean #newbeginnings #growthmindset #marchmotivation #letsbloom #inspiration #personalgrowth #goals #productivity

📌 If you want 730 more ideas like these all planned out for you in a 2-year calendar with pre-written captions you can adapt for your niche – be sure to check out our bestselling The Content Calendar System. It starts at just $49 with no on-going fees!

CONNECT: March Relatable Social Media Ideas

March offers a perfect opportunity to deepen your connection with your audience by sharing personal stories that resonate with the season’s themes. 

Connect Content Prompts for March

#16: Share the story of a new product, service, or initiative your team is launching this spring.
#17: Describe how you’re revamping your approach to work this March.
#18: Highlight your growth journey – sharing milestones and challenges overcome
#19: Feature a female team member’s inspiring journey for International Women’s History Month.
#20: Post a photo of you or your team participating in a springtime activity or event.

Connect Caption Template for March: 

This week, I’m reflecting on my growth journey. It’s been full of wins and challenges, and I’m feeling grateful for both. 🙏 ✨

A big win for me was [mention specific milestone]. It wasn’t easy, though. I had to [mention challenges overcome] to get there, which taught me [mention lessons learned].

Growth is an on-going process, and it’s so important to embrace the challenges along the way. These challenges help us grow, adapt, and get stronger. 💪

What about you? What milestones and challenges have shaped your growth? Share your story in the comments below! 

#growthmindset #reflection #neverstoplearning #letsgrow

EDUCATE: March Authority-Building Social Media Ideas

March is a great time to educate your audience and establish yourself as a thought leader. Use the prompts below to share valuable content that resonates with the season’s themes and your brand expertise.

Educate Prompts for March

#21: Offer practical tips on organizing, decluttering, and revitalizing specific areas of life or business, like finances, marketing strategies, or workspaces.
#22: Share insights and actionable tips on planting “seeds for success” in your field, whether it’s marketing trends, personal development advice, or industry news relevant to your audience.
#23: Share the personal/professional benefits you’ve experienced by practicing gratitude.
#24: Discuss the importance of resilience in overcoming challenges and achieving goals.
#25: For International Women’s History Month, share historical contributions of women in your industry or field or the achievements of female leaders within your community.

Educate Caption Template for March: 

Make your goals blossom this March! 🌸🌱

This month, we’re all about planting the seeds for achieving your goals in [your niche area]. Whether you’re aiming to [desired outcome] or [another desired outcome], these actionable tips can help you cultivate success:

🚀Level Up Your Skills: Invest 15-30 minutes daily in learning a new [relevant skill] or expanding your knowledge in [specific area within your niche]. Read an industry article, watch a tutorial, or work through an online course like [mention your course or one you recommend]. 

🤝Connect & Grow: Join an online community or attend a relevant event focused on [niche area]. Connect with others who share your goals to [benefit of connection, e.g., share experiences, learn from each other, stay motivated].

🎉Celebrate Wins (Big & Small!): Acknowledge your progress, even the small victories. This keeps you energized and builds confidence on your journey towards achieving [desired outcome]. 

Remember, consistency is key! By diligently tending to these seeds throughout March, you’ll be well on your way to achieving your goals.

Is there an area where you’re feeling stuck or facing a specific obstacle in your [niche area] journey? Leave a comment below, and we’ll be happy to help! 💬🌟

#MarchGoals #GoalSetting #ConsistencyIsKey #GrowthMindset #AchieveYourDreams

CONVERT: March Leads & Sales Generation Social Media Ideas

Fuel your sales and conversions this March by inspiring your audience to take the next step on their journey to becoming your customer. 

Convert Prompts for March

#26: Provide a free consultation related to a “spring cleaning” aspect of their business, like website optimization, marketing strategy refresh, or financial planning review.
#27: Offer early access to a new product, service, or workshop related to growth and development.
#28: Provide a discount on a product or service that helps customers achieve their goals or improve their lives
#29: Showcase a successful client story demonstrating how your product or service helped them thrive.
#30:  Provide a valuable resource like a checklist, guide, or template related to optimizing or organizing a specific area of their lives or business. 

Convert Caption Template for March

March is blooming with success stories, and [client name]’s is one we’re proud to share. ✨

[Client name] was struggling to [desired outcome – e.g. land high-paying clients] because of [describe the challenge or problem the client faced – e.g. limited online presence and difficulty showcasing her work effectively].

That’s where [your product/service name – e.g. our social media management services] came in! By [describe how your product/service helped the client – e.g. helping her develop a captivating social media strategy and manage her online presence], we helped [client name]  [describe specific result – e.g. reach thousands of new potential customers and increase her online orders by 30%].

“[Quote from the client expressing their satisfaction and the positive impact your product/service had on them],” – [client name].

[Client name]’s success proves how [mention the key benefit or value proposition of your product/service – e.g. the right social media strategy] can help you reach your goals faster.

Ready to cultivate your own success story? DM me to learn how [your/your company name] can help you bloom this March!

#successstory #clientspotlight #inspired #growthmindset #[your brand hashtag]

EVERGREEN: March Timeless Social Media Content Ideas


Don’t forget to build your online presence with Evergreen content – this is content that blooms all year round. These timeless pieces engage and educate your audience consistently, providing a fantastic foundation for your brand identity. Here are five evergreen content prompts to share this March (and beyond):

Evergreen Prompts for March

#31. Share a comprehensive guide or resource that explains everything your audience needs to know about your core product or service. This could include its benefits, features, how it works, and how it can solve the audience’s problems.

#32. Identify common challenges or mistakes your audience faces related to your industry or expertise. Offer solutions and guidance on overcoming these challenges. 

#33. Showcase the positive impact your product or service has had on real clients or customers. Share their inspiring stories and the results they achieved through your offering. 

#34. Delve into a relevant industry topic but make it accessible for beginners. Explain key concepts and terms in a clear and concise manner. 

#35. Offer valuable free resources, such as ebooks, checklists, templates, or webinars, that help your audience achieve a desired outcome related to your field. 

Evergreen Caption Template for March

When you’re first starting out with [niche topic – e.g. Astrology], it can sound like a whole new language sometimes. But the good news is that understanding the basics is actually pretty straightforward if you can navigate the jargon. 🤓

That’s why we’re tackling 3 must-know concepts that often trip up beginners:

💡#1 [Jargon term – e.g. Retrograde Planets] This might sound like [humorous comparison – e.g. a cosmic puzzle], but it simply means [simple explanation – e.g. certain planets appear to be moving backward in their orbits.]

💡#2 [Jargon term – e.g. Natal Chart] This might sound intimidating, but it simply refers to [simple explanation – e.g. a map of where celestial bodies were at the exact time of your birth.] 

💡#3 [Jargon term – e.g. Transits] Don’t worry, deciphering this doesn’t require cracking a secret code. It just means [simple explanation – e.g. the ongoing movements of the planets and how they interact with your birth chart.]

Translation complete!  Now you’re ready to level up your [industry topic – e.g. Astrology] skills and [achieve a desired goal – e.g. gain insights into your personality, relationships, and purpose].

To learn more, be sure to check out our link in bio for our FREE beginner’s guide to [Topic], packed with more jargon translations just like this and loads of actionable [Topic] tips.  🔗🚀

#Simplified[IndustryTopic] #[Topic]101 #[Topic]forbeginners

March Social Media Holidays

March is a vibrant month filled with diverse observances and holidays and many hold universal themes of human achievement, environmental awareness, and celebrating life’s simple joys.

Use these prompts as a starting point to create relevant and engaging content that resonates with your brand voice and target market. 

March Monthly Observances:

#36. National Women’s History Month (March): Share stories of female entrepreneurs, highlight female leaders in your industry, or partner with a women-owned business for a collaboration.

#37 International ideas month (March): Share your favorite work or life hacks showcasing creative solutions you’ve come up with for common problems. 

#38. National Reading Month (March): Share your favorite business or self-improvement books with your audience or host a giveaway for your favorite “game-changing” read. 

March Weekly Observances:

#39. National Procrastination Week (March 2nd – 8th): Share “procrastination-busting” tips.

#40. International Women’s Week (March 8th – 14th): Share a story of inspiring women in your life/work.

#41. Global Entrepreneurship Week (March 20th – 26th): Share inspirational stories of successful small businesses you love to support.

#42. National Small Business Week (May 1st – 7th): Highlight what makes small businesses special, share customer testimonials about their experience with your business, or offer a “shop small” promotion to support local businesses in your community.

March Daily Holidays: 

#43. World Compliment Day (March 1st): Tag someone and give them a compliment. Encourage your followers to tag someone they appreciate and share a compliment in the comments.

#44. National Day of Unplugging (March 1st): Encourage followers to disconnect from technology and reconnect with the world around you.

#45. Employee Appreciation Day (March 1st): Show your employees how much they are valued/feature a photo of a happy employee.

#46. Dr. Seuss’s Birthday (March 2nd): Host a Dr. Seuss trivia challenge related to his books and characters.

#47. World Wildlife Day (March 3rd): Ask your followers a question to spark discussion: “What’s your favorite wild animal and why?”

#48. International Women’s Day (March 8th): Highlight the achievements of women in your niche or industry.

#49. National Pi Day (March 14th): Poll your audience and ask them to vote on the best pie.

#50. St. Patrick’s Day (March 17th): Share a photo of you wearing something green or your favorite St. Patrick’s Day food/drinks.

#51. Spring Equinox / First Day of Spring (March 19th): Share photos showcasing the beauty of spring in your community. Ask your followers what they’re most excited about as the days grow longer and warmer.

#52. International Happiness Day (March 20th): Feature quick and easy tips for incorporating happiness boosters into your daily routine.

#53. National Puppy Day (March 23rd): Share a photo of your dog as a puppy and invite your followers to share theirs with you too.

#54. World Storytelling Day (March 20th): Highlight a story behind your brand, a product or a service.

#55. Easter (March 31st): Extend Easter holiday greetings to those in your audience who celebrate.

Holiday Caption Template for March 

Celebrating the Power of Women this #NationalWomensHistoryMonth 🌸

This March, we shine a spotlight on the incredible women who inspire us.  

Today, we’d like to shout out [insert name of prominent female entrepreneur in your industry] who is a leading [title] that [briefly describe their achievements and contributions, e.g., “revolutionized the way we approach [area of impact]” or “built a thriving business while advocating for [cause]”].

Her [qualities – e.g. dedication and innovation] are truly inspiring! 💪✨

We believe in the power of women to lead, innovate, and create positive change.

Join us in celebrating the amazing women who shape our world and tag a woman who inspires you to share her story in the comments!

#NationalWomensHistoryMonth #WomensHistoryMonth #EmpoweringWomen #EqualityForAll #TogetherWeRise #[Industry Hashtag]

March Email Marketing Ideas

📌If you’re building your list but stuck on what you should be sending them, be sure to check out Activate Your List for 2 years of pre-written emails that guide your subscribers along their journey to become a customer. 

Inspire:

#56. Share a relatable story of a challenge you overcame in your work.
Email Subject Line: 💪 How I Crushed [challenge] like a Boss 

#57. Highlight the positive impact your business has on the community.
Email Subject Line: 🤝 Your Support is Made a Real Impact

#58. Feature your favorite business mantra and why it inspires you to keep going.
Email Subject Line: 🌟 My Go-To Motto for Making Progress

#59. Tell your audience what keeps you going when you feel like giving up.
Email Subject Line:  😩Real Talk: Sometimes I feel like giving up

#60. Share a book or list of books that shifted your mindset and inspired you.
Email Subject Line: 📚 Must-read books if you want [desired outcome]

Ask:

#61. Conduct a survey to gather feedback from your audience.
Email Subject Line:  🙏Have 30 Seconds to Take This Quick Survey? 

#62. Run a poll to gauge interest in a new product or service
Email Subject Line:  📊 Your Vote Counts! Help Us Shape Our Next Big Thing.

#63. Encourage subscribers to ask any questions they have about a niche topic
Email Subject Line: ❓This is Your Chance to Ask Me Anything!

#64. Prompt subscribers to share their challenges within your niche.
Email Subject Line:  😓 What [Topic] Struggles Are You Facing? Let’s Solve Them!

#65. Inquire about their specific interests within your niche to tailor future content.
Email Subject Line: 🤔 Which of these [niche] topics intrigue you most

Connect:

#66. Share behind-the-scenes content showcasing a project that’s in the works.
Email Subject Line: 🤫Exclusive Sneak Peek – What’s Coming this March! 

#67. Feature a customer story & testimonial highlighting a positive experience.
Email Subject Line: 🌟 How [Customer Name] Achieved [Result] in [Timeframe]

#68. Share a relatable limiting belief that used to hold you back
Email Subject Line:💪Overcoming Self-Doubt: The Limiting Belief I Left Behind 

#69. Share the biggest mistake you made before you achieved success
Email Subject Line: 🚀 The Transformative Power of Mistakes

#70. Offer an “aha” moment that helped you get unstuck
Email Subject Line: 💡The “Aha” Moment that Changed My [niche goal] Game 

Educate:

#71. Share a valuable blog post you’ve written
Email Subject Line: 🚀 Want the fast track to [result]? My latest post will help! 

#72. Offer a free resource covering a specific topic.
Email Subject Line: 🆓 NEW! Get Your Hands on this FREE [resource]!

#73. Share your top 3 tips to overcome a common challenge your audience is facing
Email Subject Line:  💪 My Top 3 Tips for [Common Challenge]

#74. Share the steps they need to take achieve a goal
Email Subject Line:  🌟 X Steps to Achieve Your [Specific Goal]

#75. Share your top resources for a specific niche topic
Email Subject Line:  🌐 Must-Have Resources for [Niche Topic] 

Convert:

#76. Offer a limited-time discount or promotion on your products or services.
Email Subject Line:⏳ Limited-Time Offer: Save [Percentage]% on [Product/Service]!

#77. Share a blog post that addresses common objections
Email Subject Line: 🤔Is [Product/Service] Is Right For You?  

#78. Answer FAQs about your product/service
Email Subject Line:❓Why Choose [Product/Service]? All Your Questions Answered.

#79. Showcase social proof through customer testimonials and case studies
Email Subject Line:  🌟 Real Results: 3 Incredible [Niche] Success Stories 

#80. Share the story of why you developed your product or service
Email Subject Line: 🌱The Real Reason Why We Created [Product/Service] 

Evergreen:

#81. Share your #1 tip for achieving a desired result
Email Subject Line:  💰 I could charge for this advice…

#82. Segment your audience and send links to blog posts/freebies based on interest
Email Subject Line: 🎯 Just for You: Top Resources for [Niche Topic Interest]

#83. Invite your email audience to follow you on social media
Email Subject Line: 🤔 Are we friends?

#84. Promote your latest blog post
Email Subject Line: 🎉 New Post! [Title of Blog post]

#85. Offer a valuable resource like a downloadable guide or template.
Email Subject Line:📥Download the Free Ultimate [Niche Topic] Guide

Holidays:

#86. Send greetings for a specific March holiday like Easter.
Email Subject Line: 🌷 Hoppy Easter from [Company Name]! 

#87. Offer a holiday-themed promotion discount.
Email Subject Line: 🍀 Luck of the Savings: St. Patrick’s Day Discounts Inside!

#88. Invite your audience to participate in a spring-themed hashtag
Email Subject Line: Share Your Favorite Spring Photos with Us! #DiveIntoSpring 🌼

#89. Host a holiday-themed contest or giveaway.
Email Subject Line: 🎁 [Holiday] Cheer: Enter to Win [Prize]!

#90. Express your gratitude to your customers during a holiday like International Women’s Day Email Subject Line: 🌸 Celebrating YOU on International Women’s Day!

March Promotion Ideas for Your Email Campaigns:

The following are ideas for special promotions and email campaigns you can run in March to bring in a surge in sales! 

#92. Hello Spring! Flash Sale: Announce a limited-time sale centered on the theme of “spring refresh.” Encourage customers to “rejuvenate and update their lives” for the new season with relevant discounts on your offerings.

#92. “Lucky You!” St. Patrick’s Day Sale”: Leverage the festive spirit of the holiday by offering a special bundle or special discount on St. Patrick’s Day.

#93. “March Madness Sale”: Capitalize on the excitement surrounding March Madness, a popular college basketball tournament in the United States. Adapt the “madness” aspect to your deal or discount. 

#94. “March into Savings”: Use a play on the word “March” to tie into a promotion for the month. Example: “March into savings with 20% off your first purchase this month!”

#95. “Happy Day Sale” (International Day of Happiness – March 20th): Celebrate International Day of Happiness by promoting a deal that will make your customers happy! 

📌If you want to generate sales from your list month after month, check out the Seasonal Sales Promo Builder It’s a system of 160 pre-written sales emails that work together to build email promotional campaigns that drive sales whenever you need them. 

Bonus Marketing Ideas to Try in March

#96. Create a meme by combining a funny or relatable image with a clever caption to capture attention and entertain your audience.

#97. Run a “caption this” social media contest: Spark audience engagement by posting a fun or quirky image related to your brand and encouraging followers to participate with a caption. Offer a small prize or discount for the most creative entry.

#98. Give a personal tour: Offer a behind-the-scenes look at your workspace or office through social media videos or live streams. This fosters a sense of connection with your audience and allows them to see the human side of your brand.

#99. Go live: Host an “Ask Me Anything” session on Instagram Live or Facebook Live to connect with your audience in real-time. Answer their questions, share insights, and build relationships.

#100. Donate to charity: Partner with a cause relevant to your brand and donate a portion of your proceeds or offer customers the option to donate at checkout. This builds goodwill and connects with socially conscious consumers.

#101. Check out some of our most popular free marketing resources before you go to help you conquer your marketing in March! 👇

Huge Marketing Opportunities Await This March!

March offers marketers lots of opportunities to connect with customers and boost brand awareness. With just a bit of creativity, you can tailor your marketing campaigns to every occasion, from St. Patrick’s Day celebrations to quirky national days like National Day of Unplugging.

Take advantage of awareness days like International Women’s Day to demonstrate your commitment to social responsibility, and mark social media holidays on your calendar because they’re a great time to introduce new products and services.

Social media platforms are your playground throughout March. Run contests, share motivational quotes, and offer sneak peeks at new products. 

Email marketing is another powerful tool. Encourage subscriptions with special offers for signing up during, for example, the first full week of March.

Remember, the best ways to capture your audience’s attention are to be creative, have fun, and offer value. All you need is a little planning and these 100+ marketing ideas for March! 

If you haven’t already, be sure to download our FREE content planner!

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2024 Social Media Holidays + 12 Months of Marketing Ideas to Inspire You

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Small businesses thrive during holidays and special observances and for good reason! The increase in consumer spending is a massive opportunity to cash in and enjoy a surge in sales.

And not just the major holidays either. “Social media holidays” are sometimes quirky, always fun, and give you a reason to celebrate and connect with your audience – and even to offer special sales when there’s no traditional consumer holiday like Black Friday in sight.

With a bit of planning and a touch of creativity, it’s easy to plan your marketing and promotions around these special occasions to help you meet your business goals and sales targets. 

To give you a jump start toward that end, we’ve pulled together 12 months of social media holidays, post ideas, email marketing promotions, seasonal marketing themes, and monthly marketing challenges to keep you inspired through all 52 weeks of 2024… let’s get started! 

January: New Year, Fresh Start ❄️🎉

In January, people are buying: health and wellness products, electronics, and home goods
Reasons: Post-holiday sales and resolutions to improve health and well-being

This month is all about fresh starts and new year’s resolutions, making it a great time to promote products and services that help your customers reach their personal and business goals.

Here are some more fun facts about consumer behavior in January… 

January Fun Facts

  • People are returning to their regular routines after a busy holiday season, so it’s a great time for businesses to offer products and services that help them in their day-to-day activities. 
  • Online engagement typically spikes due to more time spent indoors, so make the most of this by making sure you’re active on social media. 
  • Email open rates and engagement tend to be higher, so January is a great time to focus on email marketing campaigns and promotions. 
  • People are eager to start their year with something new which is why January is the most popular month for businesses to launch new offerings. 

Marketing in January

Themes: New Year’s Resolutions and Goal Setting

Motivate consumers to achieve their goals and embrace new beginnings.  Share inspiring stories of success and provide actionable tips. Highlight products or services that support personal growth, self-improvement, or lifestyle changes.

January Marketing Challenge: 

Establish your goals for the year and create a consistent social media posting habit: Decide on a social media posting schedule that you can realistically maintain throughout the year to increase your followers, subscribers and traffic in 2024.  Remember, slow and steady wins the “consistency” race! So focus on one platform at a time, such as Instagram or LinkedIn, to avoid spreading yourself too thin. Choose one content format (such as posts, stories, or short-form videos) to start. 

Recommended Tools & Tutorials: 

January 2024 Social Media Holidays & Post Ideas

🙏 National Thank You Month (month of January)
Express gratitude to your community with a heartfelt video or post.

🎨 National Hobby Month
Tell your audience about your favorite hobby and encourage them to share theirs with you.

🎉 New Year’s Day (January 1)
Reflect on your business highlights and lessons learned from the past year, express gratitude to your audience, and share your goals for the year ahead.

🚀 Science Fiction Day (January 2)
Share your favorite science fiction book, movie, or quote.

🗃️ Clean Off Your Desk Day (January 8)
Show your organized workspace and share tips for maintaining a clutter-free workspace.

🤪 Peculiar People Day (January 10)
Share a peculiar fact about yourself or your team.

✊ Martin Luther King, Jr. Day (January 15)
Share a quote or message from Martin Luther King, Jr. that aligns with your brand’s values.

🚮 Ditch New Year’s Resolutions Day (January 17)
Encourage your audience to reflect on what truly matters to them by asking them to share one thing they genuinely want to focus on in the coming months.

🤗 National Hugging Day (January 21)
Send a virtual hug to your audience with a heartfelt and encouraging message.

🌟 National Compliment Day (January 24)
Start a compliment chain by complimenting a fellow business or follower, and encourage others to join in.

January Hashtags

#happynewyear, #NewYearsDay, #NewYearResolution, #newyearresolutions, #makethemostof2024 #byebye2023hello2024, #ImNotGoingToTakeItAnymoreDay, #ElvisBirthday #DavidBowieBirthday, #CleanOffYourDeskDay, #PeculiarPeopleDay, #MLKDay, #MartinLutherKingJrDay, #GetToKnowYourCustomersDay, #NationalHuggingDay, #NationalComplimentDay

January Email Promotions

January is a great time to launch something new or create a special bundle to help your subscribers achieve a business or personal goal in 2024!

From the Seasonal Sales Promo Builder

January Email Subject Lines

  • 🎉 New Year, New Deals: Kickstart 2023 with Exclusive January Savings!
  • 🥂 Cheers to Savings: January Exclusive Offers Just for You!
  • ❄️ Beat the Winter Blues with Hot January Deals!
  • ☀️ Winter Warm-Up: January Deals to Brighten Your Days!
  • 🤸‍♂️ January Jumpstart: 50% OFF Flash Sale Starts NOW! 

February: Love Is in the Air 💕🌹

In February, people are buying: Gifts, travel, apparel, dining out
Reasons: Valentine’s Day and tax refunds

This month is all about love and romance, making it a great time to promote products and services that allow your customers to express their affection for the people (and furry friends!) that matter most to them.

Here are some more fun facts about consumer behavior in February:… 

February Fun Facts

  • Men spend more on Valentine’s Day gifts – roughly twice as much as women do! Tailor your marketing messages accordingly and don’t sleep on offering gift recommendations.
  • The “winter blues” are in full swing – during the colder months, consumers often engage in “winter blues” shopping to lift their spirits. 
  • Gift purchases surge – February is synonymous with Valentine’s Day, and U.S. consumers alone spend an estimated $25.9 Billion on gift purchases.
  • People don’t just buy gifts for their love interests – They also give Valentine’s Day gifts to their parents, children, and even pets! 
  • Engagement levels on email and social media are still going strong – as people remain hunkered down indoors, spending lots of time online.  

Marketing in February

Themes: Love, Connection, and Appreciation

Emphasize the power of love, connection, gratitude, and shared experiences. Share social media posts centered on love and appreciation. Showcase products or services that foster relationships, express gratitude, or create lasting memories. 

February Marketing Challenge: 

Add a new content format to your social media strategy. Experiment with different social media content formats to keep your content fresh and expand your reach. If you primarily share Instagram posts, step outside of your comfort zone and start incorporating Instagram Stories or Instagram Reels into your routine. 

Recommended Tools & Tutorials: 

  • Canva is not only an awesome tool for creating graphics, you can use it to create just about any social media format around including stories, short-form videos, animated .gifs and more with minimal learning curve and design skills needed. 
  • Learn How to turn Instagram Captions into Short-Form Videos 

February 2024 Social Media Holidays & Post Ideas

✊ Black History Month (February)
Celebrate and honor the contributions of Black people throughout history by sharing stories, achievements, and quotes.

🐿️ Groundhog Day (February 2)
Playfully predict your business forecast for the upcoming weeks, just like the groundhog predicts the weather.

🏈 Super Bowl (February 11)
Share a post related to the event, whether it’s about team predictions, favorite snacks, favorite SuperBowl commercials or ideas for things to do for people who don’t watch.

🛠️ Inventors Day (February 11)
Highlight famous inventors or share interesting facts about inventions you appreciate most.

🐉 Chinese New Year (February 10)
Ring in the Chinese New Year by sharing well-wishes and info about the Year of the Dragon.

🎭 Mardi Gras (February 13)
Share interesting facts about the traditions, origins, and cultural significance of Mardi Gras.

❤️ Valentine’s Day (February 14)
Show your audience some love! Express gratitude for their support, host a special giveaway, or offer a gift with purchase exclusively for your followers and subscribers.

🤝 Random Acts of Kindness Day (February 17)
Share ideas for random acts of kindness and encourage your audience to participate.

🇺🇸 Presidents Day (February 19)
Share a quote from a president you admire or ask your audience about their favorite president.

🐾 Love Your Pet Day (February 20)
Share an adorable or funny picture of your pet and ask your followers to tell you about their pets in comments.

February Hashtags 

#ChineseNewYear, #YearOfTheDragon, #ValentinesDay, #LoveIsLove, #CoupleGoals, #DateNight #loveyourself. #GroundhogDay, #SBLVII, #InventorsDay, #RandomActsOfKindnessDay, #PresidentsDay, #LoveYourPetDay

February Email Promotions

February is a great time to share gift ideas and show your subscribers some love with special deals, discounts, and bundles! 

From the Seasonal Sales Promo Builder

February Email Subject Lines

  • 💘 Love is in the Air! Valentine’s Day Deals Inside
  • 💖 Sweetheart Savings: Unlock Valentine’s Day Discounts!
  • ❄️ Frosty February: Cool Deals Just for You!
  • 🏹  Cupid’s Countdown: Gift Ideas for Your Loved Ones
  • 🇺🇸 Historic Savings Inside: President’s Day Deals You Can’t Resist!

March: Spring Fever 🌷🌧️

In March, people are buying: Apparel, home décor, and vacation bookings
Reasons:  Spring break and tax season

This month is all about celebrating the beginning of spring, renewal, and fresh beginnings. Consumers are eager to declutter their homes and get back outdoors, making this a great time to promote products and services that help people get organized and get back outside. 

Here are some more fun facts about consumer behavior in March… 

March Fun Facts

  • People experience a surge in energy and mood – As the winter weather subsides, the days grow longer, and the first signs of spring appear, people often feel a boost in their mood! 
  • Time for a change – Studies have shown that people are more prone to making impulsive buying decisions during the onset of spring because they’re ready to switch things up.
  • A focus on lifestyle upgrades – With the arrival of spring, people focus on purchases related to home decor, gardening supplies, fitness equipment, and outdoor activities.
  • Renewed commitments – March often sparks a renewed commitment to health and wellness and investment in related products and services.
  • Adventure planning – As the weather becomes more inviting, people start planning and booking vacations and outdoor adventures. 
  • Spring cleaning – As the winter months come to an end people instinctively focus on deep cleaning and decluttering.

Marketing in May

Themes: Growth, Renewal, and Spring Awakening

Tap into the cheery energy of spring! Share inspiring tips for getting organized, your favorite vacation destinations, and outdoor spring activities. Showcase products or services that help consumers organize their homes, refresh their wardrobes, and boost their mood. 

Marketing Challenge for March

March is a great time for a digital declutter. Organize and streamline your marketing processes,  update outdated content, dig into your analytics to evaluate what’s working, or create a Repurposing Bank for your content.  

Recommended Tools & Tutorials

  • Click the graphic below to download our FREE Notion Blog Post Optimizer template 
  • Watch Sandra’s Tutorial on how to create a Content Repurposing Bank

“The

March 2024 Social Media Holidays & Post Ideas

🙌 National Employee Appreciation Day (March 1)
Share a post expressing your gratitude for your team’s contributions.

🚫📱 National Day of Unplugging (March 1)
Share tips for a digital detox, and ask followers to share what they enjoy doing when they unplug.

📣👥 National Be Heard Day (March 7)
Shout out a small business you think deserves more visibility and recognition and encourage your followers to shout out their favorite small business too.

👩‍🦰💪 International Women’s Day (March 8)
Share an inspiring story or quotes from your favorite influential woman.

😴💤 World Sleep Day (March 15)
Share the importance of getting sleep and your favorite tips. Give your audience permission to make sleep a priority!

🍀 St. Patrick’s Day (March 17)
Share a selfie of you wearing something green or ask ChatGPT to generate a list of St. Patrick’s Day quotes and share your favorite.

😅 Awkward Moments Day (March 18)
Share a lighthearted post or story related to your most awkward/funny/embarrassing moment you’ve had in your business.

🌸 First Day of Spring (March 19)
Share a vibrant photo of blooming flowers and celebrate the arrival of spring!

😊 International Day of Happiness (March 20)
Share a photo of a moment that brought you joy and happiness and the story behind the picture.

😂 National Let’s Laugh Day (March 19)
Post a funny meme, joke, or a humorous anecdote.

🐰 Easter Sunday (March 31st)
Share your favorite Easter traditions with your audience.

March Hashtags

#EmployeeAppreciationDay, #NationalDayofUnplugging, #NationalBeHeardDay, #InternationalWomensDay, #WorldSleepDay, #StPatricksDay, #AwkwardMomentsDay, #FirstDayofSpring, #InternationalDayofHappiness, #NationalLetsLaughDay, #EasterSunday

March Email Promotions

March is an awesome time to celebrate the longer days and renewed energy your subscribers are feeling with mood-boosting special offers!

From the Seasonal Sales Promo Builder

March Email Subject Lines

  • 🌷 Spring into Savings: Exclusive March Deals are Here!
  • ☘️ Luck o’ the Savings: St. Patrick’s Day Deals Inside! 
  • 🕰️ Time to Spring Forward: Daylight Savings Deals For You
  • 🌺 March into Savings with Fresh Deals!
  • 🌈 Spring Fling: Shop Now and Get Up To 50% Off!

April: Spring Forward 🌼☔

In April, people are buying: Easter gifts, gardening, and outdoor activities.
Reasons:  Warmer weather and holiday weekends

This month is all about shedding the chill of winter and enjoying the longer days of spring. Consumers are eager to shed their heavy coats and boots and step into the fresh air, making this a great time to promote products and services that help people get out and enjoy the outdoors. 

Here are some fun facts about consumer behavior in April… 

April Fun Facts

  • Consumers spend nearly $6B  dollars on St. Patrick’s Day
  • Easter is the 7th biggest spending holiday with Americans spending $24 Billion
  • Earth Day brings a focus on sustainability, and businesses aligned with eco-friendly practices can capitalize on this trend.
  • Home improvement and gardening interest peaks in April.
  • Springtime wardrobe renewal & prom season: Website traffic for dresses is 16% higher in April than in summer months! 
  • Tax prep, college prep: Related products and services enjoy peak interest in April.  

Marketing in April

Themes: Rejuvenation, Sustainability, and Earth Day

In honor of Earth Month, emphasize the importance of sustainability and environmental responsibility. Share educational content about sustainable living and encourage consumers to make conscious choices.Showcase products made from recycled materials, promote eco-friendly practices, and support organizations dedicated to environmental protection.

April Marketing Challenge: 

Generate Leads and Accelerate Growth – Start turning your social media into a lead generation machine. Create a lead magnet you can link to in your bio and reference it in your posts. This could be a checklist, a worksheet, a free training or course, or a how-to guide. 

Recommended Tools & Tutorials: 

April 2024 Social Media Holidays & Post Ideas

🤪 April Fool’s Day (April 1)
Share a playful prank your audience can pull on their friends, family, or coworkers today (keeping it light and harmless).

🎉 International Fun at Work Day (April 1)
Share a post about the most fun aspect of your work or a team bonding tradition.

👫 National Siblings Day (April 10)
Share a heartwarming post featuring your siblings or a team member who’s like family.

🐾 National Pet Day (April 11)
Share photos or videos of your pets, it’s always a crowd-pleaser!

🌙 National Wear Your Pajamas to Work Day (April 16)
Share a photo of you or your team working in pajamas.

🔍 Get to Know Your Customers Day (April 18)
Engage with your audience by asking fun and insightful questions. Create polls, quizzes, or interactive content to get to know your customers better.

🖐️ National High Five Day (April 18)
Share a post shouting out a customer or colleague who has achieved a milestone or reached a big goal.

🌍 Earth Day (April 22)
Share tips for sustainable living, eco-friendly practices, or highlight your business’s commitment to environmental responsibility.

🦸 National Superhero Day (April 28)
Celebrate everyday heroes! Spotlight individuals in your community or team who demonstrate acts of kindness, courage, or generosity.

🔄 Pay it Forward Day (April 28)
Share ideas about simple acts of kindness your audience can do to celebrate the sentiment of the holiday.

April Hashtags

#Easter, #SpringBreak, #Celebrate, #Family #springintoaction, #easterweekend, #outdooradventures, and #homeimprovement. #AprilFools, #InternationalFunatWorkDay, #NationalSiblingsDay, #NationalPetDay, #WearYourPajamasToWorkDay,  #GetToKnowYourCustomersDay, #HighFiveDay, #EarthDay, #SuperheroDay, #PayItForwardDay

April Email Promotions

April is a great month to share email promotions centered around new beginnings and eco-friendly offerings with your subscribers. 

From the Seasonal Sales Promo Builder

April Email Subject Lines

  • ☔ April Showers of Savings: Special Deals Inside!
  • 🌼 April Awakening: Uncover Exclusive Spring Deals!
  • 🌷 Big Savings are in Bloom: April Deals Just for You!
  • ♻️ Unearth Eco-Fabulous Deals Today
  • 🌍 Celebrating Earth Day with Eco-Friendly Savings For You!

May: Cultivate Community and Celebrate Togetherness 🌸🌞

In May, people are buying: Flowers and other Mother’s Day gifts, graduation gifts, home improvement
Reasons:  Mother’s day, Memorial Day sales and graduation celebrations

This month is all about transitioning into summer, a time for relaxation, outdoor activities, and longer days. Consumers are eager to embrace the warmer weather and make plans for the upcoming season, making this a great time to promote products and services that help them get into the summer spirit.

Here are some more fun facts about consumer behavior in May… 

May Fun Facts

  • A popular trend for Mother’s Day gifts is a focus on personalized experiences such as spa treatments, weekend getaways, concert tickets and gifts that extend beyond Mother’s day like subscription services. 
  • May is “graduation month” – Popular purchases include electronics, gift cards, and items related to travel or the next phase of life.
  • Memorial Day is a significant shopping weekend, and consumers take advantage of discounts on various products, including appliances, furniture, and electronics.

Marketing in May

Themes: Connectedness and Community

As the weather warms, people emerge from their winter hibernation with a desire to connect with others. Share stories of community impact and encourage acts of kindness and compassion. Host virtual or in-person events or offer discounts or promotions that support community initiatives. 

May Marketing Challenge

Build authority with your content – Long form content (such as a blog post) is the best way to build trust and credibility with your audience and to drive traffic back to your website.  Aim to write at least one super valuable blog post this month and promote it on social media. 

Recommended Tools & Tutorials: 

May 2024 Social Media Holidays & Post Ideas

🌸 May Day (May 1)
Share traditions, spring-themed content, or ask your audience about their favorite May Day activities.

🚴‍♂️ National Bike to Work Day (May 17)
Share a post about biking to work or the benefits of cycling.

🌌 Star Wars Day (May 4)
Share Star Wars-themed content, quizzes, or poll your audience to find out their favorite Star Wars character.

🎉 Cinco De Mayo (May 5)
Share content related to Cinco De Mayo such as recipes and cultural insights.

📜 National Limerick Day (May 12)
Share a lighthearted limerick related to your business or industry. (ChatGPT can help!)

👩‍👧‍👦 Mother’s Day (May 12)
Share heartwarming stories, quotes, or a special promotion for Mother’s Day.

👨‍👩‍👧‍👦 International Day of Families (May 15)
Share a story about a treasured family tradition.

💰 National Be a Millionaire Day (May 20)
Share a post about aspiration or success stories related to your business.

🇺🇸 Memorial Day (May 27)
Share a respectful Memorial Day post, honoring those who have served. Consider sharing patriotic content, quotes, or participating in community initiatives.

😊 National Smile Day (May 31)
Share a cheerful post, a funny meme, or encourage your audience to share what makes them smile.

May Hashtags

#MayDay #BiketoWorkDay2024 #StarWarsDay #Maythe4thBeWithYou #CincoDeMayo #LimerickDay #NursesDay #MothersDay #FamilyDay #MillionaireDay #MemorialDay  #NationalSmileDay

May Email Promotions

May is a great month to share gift recommendations and discounts over Memorial Day weekend for your subscribers.

From the Seasonal Sales Promo Builder

May Email Subject Lines

  • 🌸 Mother’s Day Magic: Pamper Mom with These Exclusive Deals
    🎁  Mom’s Special Day: Gift Ideas & Discounts Inside
  • 🇺🇸 Memorial Day Salute: Honoring Heroes with Exclusive Offers
    🇺🇸 Salute and Save: Memorial Day Deals Inside!
  • 🧹 Dust Off the Deals: Spring Cleaning Specials Just for You!

June: Summer is here! 🏖️🌊

In June, people are buying: Apparel, travel, entertainment, and home improvement
Reasons: Summer vacation, wedding season, Pride month

This month is all about summertime fun and outdoor adventures. Consumers are eager to soak up the sun and enjoy the warm weather, making this a great time to promote products and services that help them enjoy summer to the fullest. 

Here are some more fun facts about consumer behavior in June… 

June Fun Facts

  • 36% of Americans plan to take a trip to a beach or outdoor destination in June.
  • 63% of LGBTQ+ consumers are more likely to purchase from brands that support LGBTQ+ causes.
  • 72% of LGBTQ+ consumers are willing to pay more for products and services from brands that align with their values.
  • LGBTQ+ consumers are more likely to engage with brands on social media during Pride Month.

Marketing in June

Themes: Adventure, Fun, and Summer Vibes

Highlight products or services that cater to outdoor activities, travel experiences, and support for the LGBT+ community. Share inspiring content about travel destinations, adventure activities, or personal development. Offer discounts or promotions related to summer fun.

June Marketing Challenge

Focus on driving traffic to your website. Direct visitors from social media platforms to your website to explore your offerings and learn more about your brand. Promote your blog posts on social media to generate organic traffic. Include links to your website in your bio, captions, and stories. Run social media contests or giveaways with website-specific entries to encourage website visits.

Recommended Tools & Tutorials: 

  • Metricool Autolists (affiliate link) is a feature that allows you to “set it and forget it” when promoting your blog posts on Facebook and Twitter. Metricool will recycle and reshare your links on a schedule you control so you don’t seem “spammy” but you’re ensuring people who miss your links the first time will see them the next time they’re (automatically) shared. 
  • Download our FREE Boost Blog Traffic Guide. 

June 2024 Social Media Holidays & Post Ideas

🏳️‍🌈 LGBTQ Pride Month
Share posts throughout the month recognizing Pride Month. Highlight LGBTQ+ voices, stories, or organizations. Show support without hashtags.

🌈 Say Something Nice Day (June 1)
Encourage your audience to share something nice about each other, your brand, or the community.

👋 Leave The Office Early Day (June 2)
Share a post promoting the importance of leaving the office early for self-care and share your plans for enjoying the extra time.

👫 Best Friends Day (June 8)
Share a post featuring your best friends or team members who are like family.

👨‍👧‍👦 Father’s Day (June 16)
Share heartwarming stories, quotes, or special promotions for Father’s Day.

☀️ First Day of Summer (June 20)
Share content related to the season, such as summer-themed products, activities, or tips.

🐾 Take Your Dog to Work Day (June 21)
Share a post about bringing dogs to work or showcase your office pets.

📷 National Selfie Day (June 21)
Encourage your audience to share selfies related to your brand or a fun theme. Host a selfie contest or showcase team selfies.

🏢 Micro-, Small-, & Medium-Sized Enterprises Day (June 27)
Share posts highlighting the impact of small and medium-sized enterprises. Encourage your audience to shop local and share their favorite small businesses.

📱 Social Media Day (June 30)
Share a post about the importance of social media for your business. Encourage your audience to connect on various platforms and share their favorite social media tips.

June Hashtags

#PrideMonth, #SaySomethingNice, #LeaveTheOfficeEarlyDay, #BestFriendsDay, #FathersDay, #SummerSolstice, #FirstDayofSummer, #TakeYourDogtoWorkDay, #NationalSelfieDay, #MSMEDay, #SocialMediaDay

June Email Promotions

June is a great month for running promotions related to Father’s Day, hot summer deals and earlybird 4th-of-July sales for your subscribers.  

From the Seasonal Sales Promo Builder

June Email Subject Lines

  • 👔 Dapper Dad Deals: Celebrate Father’s Day with Exclusive Savings
  • 🎉 Cheers to Dad: Father’s Day Toasts with Exclusive Discounts
  • ☀️ Summer Unleashed: Dive into June with Sizzling Savings
  • 🌴 Sun-Kissed Savings: June’s Hottest Summer Deals Inside
  • 🌊 Wave Hello to Summer: Exclusive Deals for You!

July: Midsummer Momentum 🌞🌴

In July, people are buying: Travel, dining out, and entertainment
Reasons: Peak summer travel season and holiday weekends

This month is all about celebrating outdoor festivities. Consumers are eager to gather with friends and family for barbecues, fireworks displays, and backyard parties, making this a great time to promote products and services that help them host memorable celebrations and enjoy the long daylight hours and warm weather.

Here are some more fun facts about consumer behavior in July… 

July Fun Facts

  • Consumers spend $4.4 billion on ice cream in July 
  • The warm and sunny weather means increased spending on leisure goods and services like barbecue grills, pool accessories, travel packages, and outdoor apparel.
  • Consumers are more likely to indulge in luxury purchases in July
  • July is a time for people to focus on relaxation and self-care, making it a great time to promote spa treatments, wellness products, or stress-reducing activities.

Marketing in July

Themes: Independence, Patriotism, and Summer Bliss

Promote products or services that enhance leisure activities, creative pursuits, and personal enjoyment. Share engaging content related to hobbies, entertainment, or creative expression. 

July Marketing Challenge

Engage your email subscribers – Don’t leave your email subscribers hanging! Start sending out weekly emails to keep your brand top-of-mind and to nurture your audience. Invite your subscribers to read your blog posts, offer them some exclusive tips and insights around the topics they’re interested in, and ask them engaging questions to find out what they need help with.  

Recommended Tools & Tutorials: 

  • Activate Your List is a system of broadcast emails to connect and engage with your audience. Adapt the templates for your niche and never run out of things to say to your subscribers! 

July 2024 Social Media Holidays & Post Ideas

🍦 Ice Cream Month
Poll your audience to find out their favorite flavor of ice cream.

😂 International Joke Day (July 1)
Share a joke related to your industry (use ChatGPT if you need help!).

🇺🇸 Independence Day (July 4)
Share a post featuring a patriotic quote or your favorite 4th of July traditions.

🍫 World Chocolate Day (July 7)
Share posts dedicated to the love of chocolate.

🎁 Give Something Away Day (July 15)
Host a giveaway or share posts about giving back to your community.

😄 World Emoji Day (July 17)
Poll your audience to find out which emojis reflect their current mood.

🌍 Nelson Mandela International Day (July 18)
Share posts reflecting on Nelson Mandela’s legacy or sharing a quote that aligns with your brand’s values.

🤝 Get to Know Your Customers Day (July 18)
Poll your audience to find out what they need help with most as it relates to your niche.

🤣 Tell an Old Joke Day (July 24)
Share an old joke or create a post inviting your audience to share their favorite classic jokes. Use ChatGPT to generate ideas!

👫 International Friendship Day (July 30)
Share a post honoring friendships and tag your friends.

July Hashtags

#icecream, #jokeday, #4thofJuly, #IndependenceDay, #WorldChocolateDay, #GiveSomethingAwayDay, #MandelaDay, #GetToKnowYourCustomersDay, #TellAnOldJokeDay, #InternationalFriendshipDay

July Email Promotions

July is a great month to celebrate summer with special offers for Independence Day or you can “create your own holiday” and run a flash sale that helps your subscribers take action on something they’ve been procrastinating on because of the warm weather. 😉 

From the Seasonal Sales Promo Builder

July Email Subject Lines

  • 🌞 Open Up for Sizzling Summer Savings!
  • 🏖️ Heat Up Your July with Hot Discounts
  • 🇺🇸 Independence Day Blowout: Dive into Summer Savings!
  • 🔴⚪🔵 Red, White, Blue and Discounts Too!
  • 🌡️ Beat the Heat with Cool July Deals – Shop Now!

August: Relax & Revitalize 🍉🍦

In August, people are buying: Apparel, dining out, and home entertainment
Reasons: Back-to-school shopping and summer celebrations

This month is all about winding down from the summer rush and preparing for the return of fall. Consumers are eager to catch up on rest and relaxation, making this a great time to promote products and services that help them unwind, recharge, and then gear up for the change of season. 

August Fun Facts

  • August is one of the most popular months for online shopping. This is likely due to the fact that many people have more leisure time in August and are looking for ways to entertain themselves and their families. 
  • Consumers are more likely to make impulse purchases in August, as they are feeling more relaxed and carefree. 
  • August is also a popular month for home improvement projects, as people are looking to make their homes feel more comfortable and inviting after a long summer. 

Marketing in August

Themes: Relaxation, Back to School, and End-of-Summer

Emphasize the start of a new school year, personal growth goals, and learning opportunities. Share content that inspires creativity, academic success, and personal development. Offer discounts or promotions on back-to-school essentials.

August Marketing Challenge

Review key sales and marketing targets you set in January and set your goals for the fall – time to make your plans to end the year strong! What do you need to learn, do, or create to hit your goals? Take advantage of the easy-breezy month of August to level up your skills and prepare for the change of season… it’ll be here before you know it! 

August 2024 Social Media Holidays & Post Ideas

🎒 Back to School Month (August)
Create engaging content, such as back-to-school tips or checklists, and share a post featuring relevant products or services for the upcoming school year.

🌐 World Wide Web Day (August 1)
Share a post about the significance of the World Wide Web, its impact on your life/business, or highlight your favorite internet achievements.

😺 International Cat Day (August 8)
Share a post featuring your office or team cats or cute cat content.

📚 Book Lover’s Day (August 9)
Share a post about your favorite books or your best reading recommendations in different genres.

😴 National Lazy Day (August 10)
Share posts promoting self-care, relaxation tips, or humorous content related to taking it easy.

🧘 National Relaxation Day (August 15)
Share a post featuring calming content, relaxation techniques, or special promotions for relaxation-related products or services.

😄 National Tell a Joke Day (August 16)
Create a humorous post, share a joke related to your industry, or host a joke contest.

📸 World Photography Day (August 19)
Share visually appealing content, highlight photography tips, or showcase your team’s photography skills.

🐾 National Dog Day (August 26)
Share a post featuring your office or team dogs, dog-related products, or heartwarming dog stories.

♀️ Women’s Equality Day (August 26)
Share a post celebrating women’s achievements, quotes, or discussions on gender equality.

August Hashtags

#BacktoSchool, #WorldWideWebDay, #InternationalCatDay, #NationalBookLoversDay, #LazyDay, #NationalRelaxationDay, #NationalTellAJokeDay, #WorldPhotoDay, #NationalDogDay, #WomensEqualityDay

August Email Promotions

August is a great month to promote exclusive summer offers to help your subscribers gear up for the change of season and get back to school and business-as-usual. 

From the Seasonal Sales Promo Builder

August Email Subject Lines

  • 🌅 End-of-Summer Deals Are Here!
  • 🎒 Back-to-School Bonanza: August Essentials On Sale Now!
  • 🌞 Last Call for Summer Fun: Dive into August Savings!
  • 👋 Wave Goodbye to Summer with August Exclusive Deals
  • 🛍️ Shop & Save: August End-of-Summer Retail Therapy

September: Back to School & Business ✏️📚

In September, people are buying: Back-to-school supplies, apparel, electronics, and of course, pumpkin spice lattes 🎃
Reasons: Labor Day sales and preparations for fall

This month is all about bidding farewell to summer and embracing the crispness of autumn. Consumers are eager to prepare for the upcoming holiday season and indulge in cozy comfort, making this a great time to promote products and services that help them transition into the fall season.

Here are some more fun facts about consumer behavior in September… 

September Fun Facts

  • Labor Day rivals the 4th of July and Memorial Day in barbecue-related purchases. 
  • 25% of people plan to get out of town to enjoy the last long weekend of summer. 
  • Many businesses launch new products in September, capitalizing on the start of the new school year and the return to routines.
  • September is a popular month for community events and fundraisers, it’s the second-highest fundraising month, surpassed only by December. 

Marketing in September

Themes: Transition, Preparation, and Autumn Beginnings

Encourage productivity, goal setting, and personal achievement. Share content that provides tips, strategies, and success stories related to work, personal goals, or hobbies. Host webinars or workshops on productivity and personal development.

September Marketing Challenge

4th Quarter is coming up fast and there is no time like the present to start planning your promotional campaigns to end the year strong. 

Recommended Tools & Tutorials:

September 2024 Social Media Holidays & Post Ideas

🛠️ Labor Day (September 2)
Share a post honoring your team’s dedication.

📚 Read a Book Day (September 6)
Share a post featuring your favorite books, reading nooks, or literary recommendations.

👵👴 Grandparents Day (September 8)
Share a post featuring stories or photos of grandparents, promote intergenerational activities, or offer special deals for grandparents.

🇺🇸 National Day of Service and Remembrance (September 11)
Share a post commemorating the events of September 11, promote acts of service, or highlight charitable initiatives.

🤝 National Day of Encouragement (September 12)
Share a post with words of encouragement, motivational quotes, or stories of resilience.

👩‍💼 National Business Women’s Week (September 15-21)
Share a post featuring successful businesswomen, share stories of achievements, or offer support and resources for women in the workplace.

☮️ International Day of Peace (September 21)
Share a peace-themed inspirational quote.

🍂 First Day of Fall (September 22)
Share a post featuring fall-themed products, décor, or activities.

❤️ World Heart Day (September 29)
Share a post promoting health tips, exercises, or heart-healthy recipes.

🎙️ International Podcast Day (September 30)
Share a post highlighting your favorite podcasts or encourage your audience to share their go-to podcasts.

September Hashtags

#LaborDay, #ReadABookDay, #NationalGrandparentsDay,, #NeverForget911, #DayofEncouragement2024, #BusinessWomensWeek, #PeaceDay, FirstDayofFall, #WorldHeartDay, InternationalPodcastDay 

September Email Promotions

September is a great month to help your subscribers get back into routine with special deals and discounts for the back-to-school and back-to-business season. 

From the Seasonal Sales Promo Builder

September Email Subject Lines

  • 🍂 Fall Essentials: Discover Smart Savings this Week Only! 
  • 🍁 Autumn Arrival: Welcoming Fall with Exclusive Deals!
  • 📚 Smart Starts: Back-to-School Deals for All Ages
  • 🌆 Launch into Fall: Back-to-Business Flash Sale!
  • 🌻 Fall in Style with Autumn Discounts!

October:  Cozy Vibes and Fall Feels 🎃🍂

In October, people are buying: Halloween costumes, apparel, and home décor
Reasons: Halloween festivities and fall break

This month is all about celebrating the changing seasons and indulging in fall festivities. Consumers are eager to deck their halls with autumnal décor, gather with friends for pumpkin carving and bonfires, and enjoy the delicious flavors of the season.

Here are some more fun facts about consumer behavior in October… 

October Fun Facts

  • Americans consume an average of 1.4 billion quarts of popcorn during the month of October, primarily due to the popularity of Halloween movie marathons and parties.
  • The Halloween candy industry generates over $2.5 billion in sales annually.
  • Americans consume an estimated 50 million pumpkin pies during the month of October
  • Businesses invest the most in continuing education in the month of October

Marketing in OCtober

Themes: Cozy Comfort, Fall Feels, and Halloween Excitement

As the fall season arrives, foster creativity, storytelling, and imagination. Share engaging content related to holidays, traditions, or creative activities. Organize costume contests or giveaways on social media. Showcase products that encourage imaginative play, storytelling, or spooky adventures. 

October Marketing Challenge

Are you ready? It’s time to prepare for your upcoming email promotions for Black Friday, Cyber Monday, and Giving Tuesday. Create your checklist and break down your to-do list into weekly milestones. Stay consistent on social media and engaged with your email list to keep building trust and connection with your audience. 

October 2024 Social Media Holidays & Post Ideas

🎗️ Breast Cancer Awareness Month (October)
Share a post celebrating strength, feature inspiring stories of survivors, or host a pink-themed giveaway to spread awareness.

☕ International Coffee Day (October 1)
Share a post celebrating the love of coffee, feature your favorite brews, or host a coffee-themed giveaway.

🌮 National Taco Day (October 4)
Share a post showcasing your favorite taco recipes or host a poll for which restaurants make the best tacos in your area.

😊 World Smile Day (October 4)
Share a post with uplifting content, funny memes, or stories that bring a smile.

🌍 Do Something Nice Day (October 5)
Share a post highlighting acts of kindness, share your company’s charitable initiatives, or encourage followers to do something nice for someone else.

🧠 World Mental Health Day (October 10)
Share a post promoting mental health awareness, resources, or self-care tips.

🧩 National Train Your Brain Day (October 13)
Share a post with brain teasers, puzzles, or interesting facts.

🌎 Columbus Day (October 14)
Share a post featuring your most recent “discoveries” – favorite podcasts, YouTube channels, tools, or creators to follow.

🍰 National Dessert Day (October 14)
Share a post showcasing your favorite dessert or recipe.

🍲 World Food Day (October 16)
Share a post featuring your favorite dishes or recipes from around the world.

👔 National Bosses Day (October 16)
Share a post expressing gratitude for your boss or leadership team, highlight their achievements, or share inspiring leadership quotes.

✅ Checklist Day (October 30)
Share a post with a helpful checklist related to your niche.

🎃 Halloween (October 31)
Share a post featuring your Halloween-themed products, host a costume contest, or share behind-the-scenes looks at your festive decorations.

October Hashtags

#PinkOctober, #BreastCancerAwareness, #CoffeeDay, #InternationalCoffeeDay#NationalTacoDay, #WorldSmileDay, #DoSomethingNiceDay, #WorldMentalHealthDay, #ColumbusDay, #DessertDay, #WorldFoodDay, #BossesDay #NationalBossDay, #ChecklistDay


October Email Promotions

October is a great month for promoting spooky savings and “just because” deals to celebrate cozy fall vibes. 

From the Seasonal Sales Promo Builder

October Email Subject Lines

  • 🎃 October Delights: Fall into Savings This Week Only! 
  • 🍂 Cozy Up to Savings: October’s Best Deals Inside
  • 🌙 Spooky Good Deals: October Savings Are Here!
  • 🕸️ Trick or Treat Yourself: October Deals Inside
  • 🍭 Sweet October: Treat Yourself to Irresistible Deals!

November: Practice Gratitude 🦃🍁

In November, people are buying: Thanksgiving groceries, entertainment, apparel, and holiday gifts
Reasons: Thanksgiving and Black Friday sales

This month is all about celebrating the harvest season and preparing for the upcoming holidays. Consumers are eager to stock up on seasonal produce, indulge in comforting meals, and prepare for the festivities that lie ahead. 

Here are some more fun facts about consumer behavior in November… 

November Fun Facts

  • Online shopping generates nearly 20% of all retail sales in November 
  • Black Friday is the biggest shopping day of the year, with an estimated $9.7 billion in sales in 2022.
  • Cyber Monday follows closely behind, with an estimated $10.7 billion in sales in 2022.
  • November is the second-highest month for charity donations, due to Thanksgiving and the holiday spirit.
  • Americans donate an average of $263 to charity in November.
  • Food banks, homeless shelters, and children’s charities are the recipients of the most donations in November.

Marketing in November

Themes: Gratitude, Thanksgiving, and Early Holiday Cheer

Emphasize the spirit of gratitude, generosity, and community during the holidays. Share content that celebrates traditions, family togetherness, and charitable initiatives. Offer discounts or promotions related to holiday gifting or giving.

November Marketing Challenge:

This month is all about executing your seasonal sales so stay focused on hitting your deadlines and sales targets – this is make-it-or-break it time for many small businesses! 

November 2024 Social Media Holidays & Post Ideas

📚 National Authors Day (November 1)
Share a post featuring your favorite authors and recommend books to your audience.

🕰️ Daylight Savings Time Ends (November 5)
Share a post with tips on how to make the most of the time change, promote cozy products, or host a “fallback” giveaway.

🇺🇸 Veteran’s Day (November 11)
Share a post expressing gratitude for veterans or offer special discounts for veterans.

🌍 World Kindness Day (November 13)
Share a post with acts of kindness, encourage followers to perform random acts of kindness, or share stories of kindness within your community.

👩‍💼 National Entrepreneurs Day (November 19)
Share a post highlighting your entrepreneurial journey, offer business tips, or showcase local entrepreneurs.

🦃 Thanksgiving Day (November 28)
Share a post expressing gratitude, share Thanksgiving recipes or traditions, or host a Thanksgiving-themed giveaway.

🛍️ Black Friday (November 29)
Share a post with Black Friday promotions, exclusive discounts, or limited-time offers.

🛒 Small Business Saturday (November 30)
Offer special Small Business Saturday discounts or encourage your audience to shop small and share their favorite local finds.

🌍 World Kindness Week (November 11-17)
Share posts throughout the week highlighting different acts of kindness, or host a kindness challenge for your followers.

🌐 Global Entrepreneurship Week (November 18-24)
Share posts featuring entrepreneurial success stories, offer business advice, or host a virtual networking event.

November Hashtags

#NationalAuthorsDay, #DaylightSavings, #VeteransDay, #WorldKindnessDay, #WKD, #EntrepreneursDay, #Thanksgiving, #GiveThanks, #BlackFriday, #ShopSmall, #SmallBusinessSaturday, #WorldKindnessWeek

November Email Promotions


November is the biggest month of the year for email promotions and seasonal sales. Customers are ready to hear about your Black Friday, Small Business Saturday, Cyber Monday, and Giving Tuesday deals. Good luck! 🤞💸

From the Seasonal Sales Promo Builder

November Email Subject Lines

  • 🦃 Gobble Up HUGE Savings This Thanksgiving Weekend!
  • 🖤 Black Friday Discount Mania: Your VIP Pass Inside!
  • 🛍️ Shop Small, Save Big: Small Business Saturday Deals!
  • 🌟 Give Back, Get More: Exclusive Giving Tuesday Offer Today Only!
  • 🌐 Cyber Monday Spectacular: Dive into the Best Deals!

December: Festive Cheer, Holiday Celebrations, and Gift-Giving 🎄🎁

In December, people are buying: Gifts, dining out, and holiday decorations
Reasons: Christmas, Hanukkah, and New Year’s Eve celebrations

December is a peak time for gift-giving. Leverage this by offering special promotions or limited-time bundles to boost your end-of-year sales. This month is all about embracing the joy of the holiday season and spreading festive cheer. Consumers are eager to gather with loved ones for gift-giving, festive parties, and holiday traditions.

December Fun Facts

  • December is the busiest month for retail sales, generating over $1.5 trillion in sales in 2022.
  • December is one of the highest volume months for B2B sales as companies are looking to close deals before the end of the year
  • December is the most popular month for charity giving
  • 64% of U.S. consumers say they’re likely to buy gift cards as holiday gifts 

Marketing in December

Themes: Festive Joy, Celebration, and Year-End Reflection

Capture the magic of the holiday season with festive content, gift guides, and promotions. Share stories of joy, generosity, and holiday traditions. Organize virtual holiday events, contests, or collaborations.

December Marketing Challenge:

Review 2024 – how did it go? Get organized for the new year and enjoy the holiday season. This is a great time to reflect on the year you’ve had and start thinking about your goals for 2025.  

2024 December Social Media Holidays & Post Ideas

🎁 Cyber Monday (December 2)

Share posts with exclusive promotions, online discounts, or limited-time offers.

🤝 Giving Tuesday (December 3)
Share posts supporting a charitable cause, host a donation drive, or pledge a percentage of your sales to a nonprofit.

🍪 National Cookie Day (December 4)
Share posts showcasing your favorite cookie or cookie recipe.

💌 Christmas Card Day (December 9)
Share a post with your favorite Christmas card designs or DIY card-making tips.

🚚 Free Shipping Day (December 14)
Share a post promoting free shipping on orders or offer a special free shipping code.

🍪 Bake Cookies Day (December 18)
Share a post with your favorite cookie recipes and baking tips.

🎁 Super Saturday (December 21)
Share a post with special Super Saturday discounts, promotions, or gift ideas.

❄️ First Day of Winter / Winter Solstice (December 21)
Celebrate the winter solstice by sharing your frosty photos and favorite winter traditions.

🌟 Christmas Eve (December 24)
Wish your followers a Merry Christmas or share your favorite Christmas Eve tradition.

🎄 Christmas Day (December 25)
Share heartfelt holiday wishes or showcase Christmas morning moments.

🕎 Hanukkah Begins (December 25)
Share a post honoring the start of Hanukkah or feature Hanukkah traditions.

🎉 New Year’s Eve (December 31)
Countdown to a new year! Share posts reflecting on the year or share your resolutions. Encourage your audience to share their hopes for the upcoming year.

December Hashtags

#CyberMonday #ExclusivePromotions #OnlineDiscounts #LimitedTimeOffers #GivingTuesday #CharitableCauseSupport #DonationDrive #NonprofitPledge #NationalCookieDay #Cookies #CookiesOfInstagram #CookieShowcase #ChristmasCardDay #CardMakingIdeas #ChristmasCardDesigns #DIYCardTips #FreeShippingDay #FreeShipping #ShippingPromo #SpecialCode #BakeCookiesDay #CookieRecipes #BakingTips #HomemadeCookies #SuperSaturday #SuperSaturdayDiscounts #Promotions #GiftIdeas #WinterSolstice #Winter #FirstDayofWinter #FrostyPhotos #ChristmasEve #Christmas #ChristmasTime #MerryChristmas #ChristmasTime #ChristmasDay #ChristmasTimeIsHere #HolidayWishes #Hanukkah #HanukkahBegins #HappyHanukkah #HanukkahTraditions #NewYear2024 #NewYear #HappyNewYear #Reflections #Resolutions #NewYearHopes

December Email Promotions

December is a great month to raise money for charity, help your audience find the perfect gift, and get them ready for the new year with special gift guides, offers, and promotions! 

December Email Subject Lines

  • 🎁 Give Back, Get More! Exclusive Giving Tuesday Offer Inside
  • 🔔 Jingle all the way to HUGE savings 
  • 🎅 Ho, Ho, Ho! Our Holiday Gift Guide is Here!  
  • 🎄🥂 Cheers to Our Best Christmas Specials – Open up!
  • 🎉 Countdown to Savings:  Early Access to New Year’s Best Deals

So… Are You Ready to Rock Your Marketing in 2024? 

We hope so! We hope you found some inspiration in this post and are ready to make 2024 your best year ever. 

Keep your chin up if roadblocks get in your way, keep going, and adapt as needed. Remember that consistency is the key that unlocks the door to success and that means doing your best to maintain a regular social media presence, nurture your email list, and keep taking steps to keep your brand stays front and center throughout the year. You might not see the impact right away, but if you keep at it, it’s a guarantee that you’ll be in a completely different and better place this time next year. 🙂

We know you can do it and wish you the very best of luck. Have a wonderful 2024!

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15 Reasons You Should Be Building An Email List in 2024

I was talking with a young social media influencer this morning and she was lamenting the fact that she had been shadow banned on one of her social media accounts and was losing income she relied on. As an online businesses owner over the last two decades, I offered some simple advice:

  1. Don’t put all your eggs in one basket
  2. Always be building an email list

When everything is going smoothly and you’re getting results on social media, it can feel like the gravy train will never end. It’s easy to forget that you’re building your business on rented land and that you don’t make the rules. 

What works great one year won’t necessarily work the next, algorithms are constantly changing, and tech platforms are worried about their profits, not yours. 

But enough complaining about things we can’t control… 

If there’s one tactic that savvy online marketers can always count on, it’s building an email list. 

Before we built an engaged email list, it felt like we were on a constant revenue roller coaster and unable to build a sustainable business. Having a list changed all that, and allowed us to generate consistent revenue we could count on and nurture our audience in a much more predictable way.

If you’re grappling with any of these same challenges or if your goal is simply to shore up financial stability, building your email list should be priority #1.

If that’s not already enough to convince you, let’s delve deeper into 15 reasons why it’s time to start getting passionate about building your email list.. 

Reason #1: Ownership and Control 

Imagine the effort you put into growing your social media following, only to have the platform’s rules change, your content buried, or your account restricted. Social media and search algorithms and policies can change at the drop of a hat.

Building your email list means you maintain ownership and control of the audience you’re building. Because your email list is something you own, it offers stability and control you can’t get from social media or search engines. 

With the ability to reach your audience at any time, you decide what, when, and how to communicate.

Reason #2: High ROI 

Email marketing is the biggest bang for your marketing bucks. Industry research estimates that businesses can expect an average return of $42 for every $1 spent on email marketing — and that’s significantly higher than other forms of marketing like social media or print ads. 

Reason #3: Low Overhead 

Email marketing is relatively cheap compared to paid advertising or direct mail and you don’t need a huge budget to get started. 

Using strategies like content marketing, social media, and website sign-up forms, acquiring subscribers is affordable and accessible to businesses of all sizes and budgets. 

Once you have an email list in place, the ongoing expenses are minimal too. Most email marketing platforms offer competitive pricing, with many offering free plans for smaller lists. As your list grows, the cost usually scales proportionally to your subscriber count. 

Reason #4: Drive Conversions and Revenue

One of the most compelling reasons to prioritize email list building is its capability to drive conversions and revenue, here’s how: 

New Product Launches: When you have a new product launch or a special offer, your email subscribers are the first to know. Having this direct line of communication can lead to swift and direct conversions, create initial buzz, and drive the crucial first wave of sales. 

Flash Sales and Promotions: Running limited-time flash sales or promotions is an effective way to boost sales all year long. Fear of missing out (FOMO) drives subscribers to take advantage of time-sensitive offers.

Reason #4 Save Time

Email marketing platforms come with automation features that save you tons of time. Because you can “set it and forget it,” automated email campaigns allow you to nurture your audience while you’re busy doing other things. 

You can automate tasks like sending welcome emails to new subscribers, follow-up emails based on user behavior, and even e-commerce recommendations, all of which help nurture leads and drive conversions without constant manual effort. 

It’s also common for email campaigns to repurpose existing content such as blog posts, videos, and social media captions. In addition to saving time, this repurposing strategy increases value of your content by making it visible to a wider audience. 

For example, we regularly create Instagram posts using The Content Calendar System and then repurpose them as emails. Educate, Convert, and Evergreen caption templates make perfect content for value emails that you can send out consistently even when you’re strapped for time.

Reason #6 Get Audience & Customer Feedback

Email marketing isn’t just about broadcasting messages, it’s a platform for two-way communication. 

Subscribers can easily reply to your emails, ask questions, or provide feedback. You can even request testimonials and send surveys to your customers as a way to get feedback that guides product and service improvements. 

This shows your customers that you care about their opinions and are dedicated to creating a great experience for them. 

By actively seeking and implementing customer feedback, you can enhance your offerings — making them more likely to convert going forward.

Reason #7 Build Trust in Your Brand

Consumers are more likely to buy from brands they trust and email marketing is a great way to build it. When you send subscribers valuable content consistently, they’re more likely to consider making a purchase. 

Email is a great way to build relationships with your audience, increase loyalty and sales, and strengthen your position as an industry expert by delivering valuable content.

Reason #8 Automate the Customer Journey

Email marketing allows you to tailor your communication for different stages of the customer journey. For example, welcoming new subscribers, educating them about your products or services, and encouraging them to make a purchase. 

The ability to guide customers through their interactions with your brand with email increases conversions, satisfaction, and brand loyalty.

Reason #9: Precision Audience Targeting

Email marketing is all about delivering the right message to the right people and this level of precision is hard to achieve through other marketing channels.

With email marketing, you can segment your email list into different groups based on factors like demographics, behavior, or past interactions. 

This allows you to tailor your messages and send different content or offers to new subscribers, loyal customers, or those who have shown interest in specific topics, products, or services.

When your subscribers receive content that speaks directly to their interests, they’re more likely to engage and convert.

Reason #10: Personalization

Email platforms like ConvertKit or MailerLite (our faves, but there are many others!) allow you to address your subscribers by their names to give your message a personal touch, and to deliver content that’s relevant to their specific needs and interests. 

This personalization goes a long way in making your subscribers feel valued and understood. By personalizing emails, you can create a deeper, more personal connection and build trust and loyalty.

Emails that are personalized tend to have higher open and click-through rates, and when customers receive content and offers that resonate with them, they’re more likely to engage and make purchases.

Reason #11: The Right Message Delivered at the Right Time

You can schedule your emails to be sent at specific times when your audience is most likely to check their inboxes, increasing the chances of engagement.

Email marketing platforms also offer automation tools that allow you to set up behavior-based triggers. 

For instance, if a subscriber clicks a link in one of your emails, you can automatically send them a follow-up email with related content or a special offer. With this kind of automation, you’re making sure you’re delivering what your audience needs when they need it.  

Reason #12: Enhanced Customer Engagement 

Whether it’s sharing blog articles, industry insights, or exclusive offers, you can keep your audience engaged with your brand with email marketing. This consistent communication keeps your brand top-of-mind and reinforces your expertise and authority in your industry.

Reason #13 Customer Retention 

Did you know the cost of acquiring a new customer is 5 to 20 times more than keeping an existing one? Or that increasing customer retention rates by just 5% can increase profits by 25%? 

By only focusing on acquiring new customers, you’re missing out on a golden opportunity to increase your bottom line by selling to existing customers, and email is hands-down the best way to reach them.

Through email campaigns, you can re-engage with previous customers, offer loyalty rewards, and keep them informed about new products or services. This helps build long-term relationships and encourages repeat business.

Reason #14 Exclusivity for Offers and Promotions 

Email marketing is an ideal platform for offering exclusive deals and promotions to your subscribers. People enjoy feeling like they’re part of an exclusive group, and offering special discounts, early access to sales, or unique offers can motivate your subscribers to take action. This sense of exclusivity is a powerful motivator to make a purchase and fosters long term loyalty.

Reason #15 Increase Lifetime Customer Value

Lifetime customer value measures the average revenue you can expect from a customer over the course of their relationship with your brand. Higher lifetime customer value = higher profits. 

Cross-selling and upselling strategies can be immensely profitable, as customers are more likely to purchase additional products or services when they already have an existing relationship with you.  

You can use your email campaigns to increase lifetime customer value by introducing complementary products or services to your customers (cross-selling), encouraging them to upgrade to a higher-tier offering (upselling), and running regular email promotions. 

Conclusion

By now, we hope it’s clear that building an email list is one of the smartest investments you can make to increase revenue and conversions.

By prioritizing list building, you don’t have to worry about being at the mercy of tech platforms that are constantly changing the rules of the game.

If you’re ready to take your email marketing to the next level, be sure to explore some of our related articles and leave us a comment if you have any questions! 

Recommended Reading:

A beginner’s guide to email promotions: how to boost sales all year long (with examples + free planner)

9 Power tips for running high-converting email promotions

8 things to do before running your first (or next!) flash sale

12 Holiday email promotion ideas to boost 4th quarter sales (+ free planner)

8 things to do before running your first (or next!) flash sale

Note from Taughnee: This blog post started with the “Reasons Why” template inside The Blog Post Vault. The final result is 100% original content using my own voice, unique perspectives, and personal insights — but I was able to get it done lickity-split! If you’re creating blog content for your business, The Blog Post Vault can help and I highly recommend you check it out. It’s a lifesaver when you’re stuck on what to write and strapped for time.

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9 Power Tips for Running High-Converting Email Promotions

When done right, email promotions (or flash sales) can be a powerful way to drive engagement and revenue for your business. 

Over the years, we’ve run 30+ email promos and generated results ranging from a few hundred dollars to tens of thousands. We’ve learned valuable lessons along the way and in this post we’re sharing nine of our best tips to help you create successful email promotions!

Tip #1 – Have Confidence in Your Offer

To achieve the best results with your email promotions, you must continually remind yourself that if you’re not behind this promo 100% (if you’re worried you’ll annoy people or that nobody’s going to buy), then nobody else is going to get jazzed up about it either.

Generating enthusiasm and urgency is key. When you write emails that are infused with confidence, you bring your audience on board! 

For the best results, make sure you have someone whose opinion you trust read your emails before you send them to your list to see if they have questions or if they feel excited to buy.

This way, you’re able to “get out of your own way” and make sure you’re not letting any limiting beliefs stand in the way of really going all-in. 

Tip #2 – Optimize Your Email Subject Lines

Subject lines have the power to make or break your entire campaign. If you can’t convince people to click, they won’t be reading your email. 

To increase your open rates and get more people reading your emails, don’t treat your subject lines like an afterthought. 

Take a bit of time to make sure they inspire curiosity, make a promise that (by opening your email) you will deliver on, leave something to the imagination, and are short and fun rather than long and formal.

Because this tiny copy can make or break your campaigns, be sure to read 4 Ways to Create Email Subject Lines that Get Noticed & Clicked.

Tip #3 Answer “WIIFM?” 

“WIIFM” is your customer asking themselves,“What’s in it for me?” Why should I read this email? 

Make absolutely sure you’re answering that question with every paragraph (no fluff!) because when you’re about to ask for a sale, this is not the time to wax philosophical. 

Stick to what they need to know: 

  • What is it? (Focus on features and benefits)
  • Is this for me? (Or someone else?) 
  • Why do I need it? (What’s the result they can expect if they buy?) 
  • What do you want me to do? (Make it clear) 

Tip #4 – Make it Visual & Easy to Read

Nobody likes to be hit with big long scrolling blocks of text they have to wade through. Readers want to skim and scan your email to quickly figure out if it’s for them and worth their time reading the details more carefully. 

The easiest way to do this is to break up big blocks of text by using subheads, short paragraphs, bulleted lists, emojis, mockups of your products, calls to action buttons and so on. Here’s a screen capture of our most recent promotion. Notice the short paragraphs, lists, emojis, and headlines make it easy to skim and scan and know exactly what’s going on at a glance…

And here’s our secret sauce for our email copy: bucket brigades.  

What is a bucket brigade? It’s a phrase that encourages people to keep reading. 

Let me give you an example… 

☝See what I just did there? That’s an example of a bucket brigade. You read, “let me give you an example…” and then read the next sentence, didn’t you? 😉 That’s the idea!

Your email should naturally guide your audience from one sentence to the next and keep their attention. If you can do that, you’re golden!

The next time you read a promotional email you devoured from start to finish, watch out for phrases like this, you won’t be able to unsee them once you learn to master this copy secret… 

  • But here’s the catch…
  • And as if that’s not enough…
  • Just think about it like this… 
  • What does that mean for you?
  • And best of all…
  • Now you might be wondering… 
  • But wait, that’s not all… 
  • By now, you might be asking yourself… 
  • The good news is… 
  • Let me tell you why:
  • As it turns out… 
  • What we’ve learned is… 
  • To put it in plain terms… 

These tiny phrases are a great way to break up your copy and keep people easily reading down the page. 

Tip #5 Make Sure Your CTAs (Calls to Action) are Unmissable

One of the most important things to remember when sending promotional emails is to make it absolutely clear what you’re asking your audience to do and make it so easy there’s no way they can miss it. 

Remember, people are busy and they don’t always read every single word – more likely they’re skimming the page to get the gist of it and then trying to figure out, “Okay, what do I do next?”

Start your calls to action with a verb and communicate the benefits or value they can expect if they click. Here are some examples:

  • Grab these exclusive deals now!
  • Unlock this limited-time offer today!
  • Get instant access this special offer!
  • Claim your special flash sale discounts now!
  • Shop now during our flash sale and enjoy huge savings!

If your email service allows you to insert buttons, the contrast will make your links unmissable!

We recommend including your CTAs (hyperlinks and/or buttons) throughout the body of the email as well as the end and here’s why…

Some people will click on a “buy now” link in the first paragraph, some are ready to click by the time they get to the middle, and some will wait until the very end. 

We usually also include one final CTA in the post script (“PS – Don’t miss out! Click here to take advantage of this special price available until midnight EST tonight!”)

Why? Isn’t that obnoxious?

Can’t argue with you there, but if you want to make sales you do what’s proven to work, right? Some people (especially if they’re already aware of your offer and have been considering it) will skip over all the copy and get right to the nitty gritty – and the bottom of the email is where they’ll scroll to first. 

If they’ve got to hunt down your CTA chances are they’ll get frustrated and won’t bother. When you think about it like that, you’re not being a salesy pest, you’re actually making things quick and easy for your subscribers to take action.

Tip #6 Give Your Subscribers the Option to Opt-out 

When running a larger multi-day email promotion, you can retain subscribers who are interested in you (and in future offers) but just not this one by providing them with an option to opt-out:

“If you don’t want to hear about our X promotion over the next few days, click here to opt-out of X emails and stay subscribed.”  

Lots of people will take you up on that and that’s… okay! 

Even if you invite them to opt-out, be prepared to lose subscribers when running a multiple-day campaign. It happens. 

But ask yourself, “Were they ever going to buy something from me anyway? Or were they just here for the free stuff?” 

What’s more likely to happen than losing an actual potential paying customer is that someone who didn’t check their email all week will write to ask you if they can still get in on the deal after it’s over. 🙂 

Stay focused on all the people you’re helping who really want to be a part of your community. 

Tip #7 Be Prepared to Make Changes to Your Email Promo Mid-stream

⚠️ First, a warning: You might be tempted not to send that final “last call” email… you may worry that you’ll only lose subscribers and annoy your audience. A rule of thumb here is to resist that temptation but there are exceptions, and that’s what we want to prepare you for now: 

Here’s what we’ve learned in running dozens of email promotions over the years… 

The first day sales are going to be your most loyal fans… they’re usually your repeat customers who can’t wait for you to run a promotion so they can open your email and buy the minute it lands in their inbox. 

The middle days are for everyone else who needs a bit more time to consider. Sales will usually trickle in a bit slower in the middle days. 

The last day is usually when we get the largest volume of sales after we send out the final reminders. 

So… if your first day sales are good, don’t chicken out! Definitely send “the offer is expiring in a few hours” reminder email! 🙂 

That said, there are times when you might want to make adjustments to the number of emails you send.

When to Cut a Promo Short
Now, if you’re getting lackluster sales right from day 1, you can make a determination and decide to cut the promo short (send fewer emails) if you want to. We’ve done this. Sometimes it just doesn’t work out the way you expected it would.

Because we value our audience’s attention and don’t want to blow it, we might cut some of those middle emails out and leave just one final last call email for the last day. 

And this is okay! You’re learning what works and what doesn’t and becoming more intune with what your audience wants and needs, which is all good intel for you – you’ll knock it out of the park the next time. 😉 

Tip #8 – Urgency, Urgency, Urgency 

This is the most important tip so take note! If you’ve ever tried running email promotions in the past or if you’ve ever sent out an email and expected sales only to get a disappointing trickle of people buying…

It’s probably because there was no (or not enough) urgency in your offer. 

URGENCY is by far the most important factor in getting people to buy during your campaign. Without it, it’s just information they may or may not act on “when they have more time to think it over.” 

(When was the last time you “had more time” to think something over? Out of sight, out of mind.)

The easiest way to create urgency is to discount the price for a limited time but it’s not the only way! You can also… 

  • Create a bundle of products at a special price available only for a limited time
  • Host a group coaching session for those who buy before a certain date 
  • Offer a bonus product that’s only available during the promotion
  • Do a fundraiser and donate a portion of each sale to a good cause if they buy today

Tip #9 Analyze & Track Your Results

As you start getting in the groove of running email promotions you’ll want to analyze how things went so you can get better and better the more you do this. 

After your campaign has ended, be sure to archive your entire email sequence and make a mental note of a few basic stats…

  • How many emails you sent and over how many days
  • Total sales
  • Open rates (note each subject line – what worked to get people clicking?)
  • Click-throughs – how many people clicked to view the offer
  • Conversion rate – divide the # of people who clicked by the # of transactions to know how many people converted

Once you have this intel, you might decide to…

  • Run this same or similar promotion again (eg. next year) because it was so successful 
  • Send out a “second chance” campaign to people who didn’t open your emails (especially if the conversion rate was high but open rates were low – try different subject lines!)
  • Turn it into an automated email sequence that gets sent to new subscribers after a period of time

What happens during your email promotions will give you a tremendous amount of insight into what your audience needs and responds to so you can double down on those things. 

They’ll tell you which direction to go and may even help you to “let go” of things that aren’t working. 

An email promotion is also a good way to test your offer with your audience before investing in advertising dollars! 

That’s a wrap!

We hope you found these tips helpful and wish you much luck (and sales!) with your next email campaign! If you’re just getting started with email flash sales, be sure to check out our Beginner’s Guide to Email Promotions, it covers all the basics to get you started.

And don’t forget to grab our email promotion planner and tracker before you go to help you keep track of all the details you need to make sure it’s stress free and successful!

Income Disclaimer:

The sales results mentioned in this blog post are for illustrative purposes only. They are not meant to guarantee or imply that anyone will achieve similar results. Your individual success may vary and depends on various factors, including but not limited to your background, experience, effort, and market conditions.

Any earnings or income statements mentioned in this post are estimates of what we believe is possible, but there is no assurance that you will achieve any stated levels of income. You accept the risk that earnings and income statements will differ by individual.

We make no guarantees regarding success or income by using or implementing the strategies, techniques, ideas, or advice mentioned in this post. Nothing in this post should be considered as financial or professional advice.

It is important to conduct your own research and due diligence before making any business decisions based on the information provided in this blog post.

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8 Things to Do Before Running Your First Email Flash Sale

So you’re ready to run your first email flash sale, congrats! 🎉 It’s our favorite way to boost sales, convert email subscribers into customers, and increase our customer lifetime value.

But if you’re anything like us when we were first starting out, the thought of selling to your audience might have you feeling a little nervous – gulp, am I right? 😬

It’s totally normal to feel that way, but with a little bit of preparation and planning, you can be a flash sale rock star in no time.

To help you do that, we’ve put together a list of 8 things you should do before running your first email promotion or flash sale to make sure it runs smoothly and so you’re not stressing anything last minute. 

But before we get too far, be sure to grab our FREE Email Promotion Planner so you can take what you learn here on-the-go. It also includes a Promo Tracker, Checklist, and list of Holidays & Occasions to inspire your email flash sale and promotional campaigns.

Ready? Let’s get started!

#1. Decide What You’ll Offer

Every successful promotion needs a compelling offer, and it isn’t just the product or service you’re selling – it’s the timeframe you’re making it available, the price, bonuses, add-ons, options, order bump, refund policy  – all of it.

It may seem like a no-brainer, but you’d be surprised how many people don’t take the time to really think through their offer or how they’re going to communicate it.

But get this right and everything else is just icing on the cake. 🎂

Whether you’ll be offering a discount, a limited time bundle, or exclusive access to a product or service, you want to ensure it’s clearly understood by your audience who it’s for and why they need it. 

So take some time to consider the following questions: 

  • Will you offer multiple items or just one product or service? 
  • Do you need to create a new package or bundle?
  • Will you add a bonus to make your offer more enticing?
  • Can you throw in an incentive such as a free gift with purchase? 
  • Will you provide free shipping?

Start with the “what it is” and then…

#2. Get Clear About Your Offer’s Value Proposition

Your email copy should explain the transformation your customers can expect when they purchase and the ways your product or service differs from other options your subscribers may be considering. That means clearly articulating the features, benefits, and what results they can expect in your email copy.

⚠️ Important: make it easy to read and concise. 

Questions to consider when communicating your offer’s value are: 

  • What problem does it solve?
  • Who is it for?
  • What benefits or results can they expect? 
  • How is it different from other solutions out there? 

Be confident and let your audience know that your offer is the best choice and the time is now for them to buy.  

Here’s an excerpt from our most recent promotions. Notice that we’re not just explaining what’s included, we’re telling a story of what life will be like after they make a purchase…

In this promotion, what we’re selling is a system of blog post templates, but what we’re really selling is the elimination of stress, confusion, and wasted time when it comes to blogging.

So think about the “before” and “after” emotional state of your audience and paint that picture for them!

#3. Decide on the Theme or “Hook” of Your Email Promotion

Just showing up out-of-the-blue and saying “Hey, buy my stuff” is awkward to say the least. So having a captivating theme or hook will give you the “excuse” you need to show up in your audience’s inbox to pitch them your offer. 

This is why holiday promotions are such a big thing. There’s nothing in particular about Memorial Day that makes it a great time to buy a waterbed, it’s just that the holiday provides the hook and marketers take advantage of that.

Examples of email promotion themes include:

  • Holidays & Observances – e.g. Valentine’s Day, 4th of July, Black Friday
  • Special Occasions (“make your own holiday”) – e.g. celebrating a business milestone, # of customers, news story 
  • New product/service launch
  • Product/service update

#4. Determine the Number of Emails Needed and the Promotion Duration

Plan how many emails you’ll send (3? 5? 7?) and how long your flash sale promotion will run (1 day? 3? 5?). There are no set rules here and it can take a bit of experimentation to understand what works best for your audience. But to give you an idea…

We generally limit email promotions and flash sales to a span of 4 days so we don’t fatigue our audience.  For our audience at least, we’ve found that running promotions longer than that doesn’t yield better overall sales results. 

Of course every business is different, but when you’re just starting out, 4 days or less is a good number because it allows you to create a sense of urgency and excitement but it isn’t so short that people miss it. 

If we plan to do a 4-day promotion, the # of emails we send will be 5. 

Here’s a typical formula we follow: 

Day 1 (1 email): Announce the promotion
Day 2 & 3 (1-2 emails): Promotion reminders using different angles (e.g. address pain points, answer FAQs, provide case studies and social proof, etc.)
Day 4 (2 emails): Final email + “last call” reminder a few hours before the promotion ends 

We think of it like a sandwich (which we go into in more detail in our soup-to-nuts Beginner’s Guide to Email Promotions) — every promotion has an opening (announcement email) and a closing (reminder that the promotion is ending) and in between there’s a bit of flexility in the types of emails you’ll send.

For the “middle of the sandwich,” think about speaking to different segments of your audience. What are the different problems, questions, and objections they may have? Each email can have a different subject line and hook so you increase your chances of your emails getting opened.

Of course there’s lots of room for experimentation within that framework and you’ll learn from every promotion you run what works best for your business, but hopefully this gives you a good place to start! 

#5. Segment Your Audience

Will you email your entire list or only certain segments? Tailoring your emails to specific segments ensures better engagement and higher conversion rates.

Too many promotional emails sent to the wrong people will only cause them to unsubscribe, and that would be a shame because the next promotion might be the perfect fit! 

Of course you’ll want to exclude the people who’ve already purchased and may want to exclude those who’ve opted into a freebie that isn’t relevant to your offer.

#6. Don’t Forget to Address Objections

Your audience will have objections and doubts about making a purchase and you should address them in your email copy.

Even if you’ve done a bang-up job communicating your value proposition, you can still fail to convert people with lingering doubts and questions.

Figuring out what those doubts might be can be a challenge, but it’s made easier these days with tools like ChatGTP. While I’m not a huge fan of having AI generate the sales copy itself, it’s a fabulous tool for getting audience intel. You can provide ChatGPT with all the information about your offer and target customer and then ask it to generate a list of objections, questions, and false beliefs they may have about your product. 

Here are some common objections to get you started:

  • Price concerns: it’s too expensive / can I find it cheaper?
  • Quality doubts: will it meet my expectations? is it good enough?
  • Trust and credibility: can I trust this company?
  • Need assessment: Do I really need this? Can I manage without it or find an alternative solution?
  • Return policy and guarantees: What if I’m not satisfied with the product/service? Is there a hassle-free return or exchange policy?
  • Fear of making a wrong choice: What if I regret this purchase later?
  • Delivery time and logistics: How long will it take for the product/service to be delivered?
  • Lack of information: Is there enough information available about the product/service? Are there any hidden terms or conditions that I should be aware of?

There are lots ways to handle objections in your copy, such as: 

  • Offering a satisfaction guarantee or a hassle-free return policy to reduce the perceived risk. 
  • Showcasing positive reviews, testimonials, or social media mentions related to the product or service on offer. Social proof builds trust and confidence in their purchasing decision. 
  • Answering “FAQs”

Pro-tip: If you have testimonials, a very effective conversion copywriting hack is to answer a frequently asked question and then show a testimonial that backs up your claim. To give you a very stripped down example of what this looks like:

Question: “Will this save me time?”
Your Claim: “Yes, it will save you on average, 20 hours per month!”
Then, immediately follow with a relevant testimonial as proof: :
“This product saves me 20 hours per month! – Customer Name” 

Pretty cool, right? 😉

#7. Decide How You’ll Create Urgency

The biggest mistake people make with their email promotions is not creating urgency. Limited-time offers or exclusive deals encourage recipients to act quickly but you have to put a time limit on your offer or people won’t take action. 

For example, you could offer a discount or free shipping for a limited number of orders, or offer a product or bundle of products for a limited time only.

Make sure to make the deadline clear and emphasize it in your email. Use phrases like “Act now” and “Don’t miss out” to emphasize the importance of taking action quickly.

You can also use countdown timers on your sales pages, checkout pages, and in your emails themselves which is possible with tools Deadline Funnel.

#8. Prepare Necessary Assets & Tech (Plan Ahead!) 

Finally, consider in advance what assets you’ll need to support your promotion. This might include creating a landing page, designing graphics, or preparing a special bundle or bonus. Ensure everything is ready to go when you hit ‘send’.

To help you plan your email promotions so they go off without a hitch, be sure to grab our FREE email promotion planner and tracker below. 

You’ll be reminded of all the things you need to think about, include, and prepare for and when your promotion is done, you’ll be able to track and analyze your results so you can keep learning about what works best for you!

Note from Taughnee: In the following blog post, I used the “What to do before” template from the Blog Post Vault. The final post is 100% original content using my own voice, unique perspectives, and personal insights. But, using BPV helped me write, edit, and format over 1,500 words for this post in less than an hour, whooo hooo!

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How to Create Content Upgrades & Explode Your List Growth (With Examples + Free Templates)

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Note: The following blog post is an excerpt from the bonus lessons inside our bestselling Blog Post Vault.

List building tactics come and go, but content upgrades provide so much value to you and your site visitors that it’s safe to say this method of list-building is here to stay. If this is a new concept to you, let’s start from square one…

What is a Content Upgrade?

A content upgrade is a free opt-in incentive that relates to a piece of content in the top of your marketing funnel, usually a blog post. Because it’s highly relevant to the content they’re already consuming, it’s a no-brainer for them to sign up so they can continue getting help with the topic.

The idea is, your blog posts help your reader solve a problem part of the way —get an answer to a question, get instructions for how to do something, learn a strategy for achieving a goal, etc. — and your content upgrade will help them take the next steps.


Think about it this way…

If somebody is reading your post, you know something about them. They’re interested in the topic and have questions and problems that relate to that topic… otherwise, they wouldn’t be there. And when you know something specific about what your audience needs, it’s easier to create lead magnets that allow you to keep helping them.  

Content upgrades help your site visitors take the next small step. You’ll offer it for free with an invitation to opt-in to your mailing list and from there you can continue helping and nurturing them with emails.  

For example…

Say you’ve written a blog post about creating click-worthy headlines for blog posts. You address why it’s important, give examples of effective headlines, and share your favorite tools and resources for coming up with scroll-stopping headlines. 

At this point, ask yourself:

  • What do they need to know next? 
  • What will help them put these concepts into action? 
  • What’s the “easy button?”

In this scenario, a relevant content upgrade might be a .pdf of proven headline formulas, a list of power words, or a swipe file of your highest-converting headlines. (This is an actual content upgrade example from a blog post we wrote called, “120 Blog Post Title Ideas”)

Download this booklet of over 120 fill-in-the-blank blog post title templates that work!

Inside our Blog Post Vault templates, our students are prompted to promote their freebies within in the body of their blog posts. As a general rule of thumb, the more relevant the freebie is to your post’s topic, the more likely your readers will be to opt-in.


Every one of your blog posts should be taking people to the next step (to get on your email list), otherwise, you’re giving away free value but leaving money on the table.

If you don’t already have a relevant freebie, the easiest, fastest, and most effective ways to generate leads and build your list is to create a content upgrade.

Content upgrades should be quick for you to create. Things like checklists, spreadsheets, templates, cheat sheets, and worksheets all work great. There’s no need to fuss or invest a lot of time, it just needs to be relevant and helpful. 

Some of our most successful content upgrades took us less than an hour to create!

In our blog post, What is an email promotion? A guide to boosting sales all year long we shared how to run seasonal flash sales and promotions with email. When it came time to create a content upgrade, we decided to offer a spreadsheet based on our own system for running promos so our audience would be able to plan and track their own.

Super handy and valuable and took less than an hour to create:  

Why Content Upgrades are So Effective

#1 You will grow a more targeted and qualified email list 

Because content upgrades are highly relevant to a piece of content, you automatically know quite a lot about the person who signs up. It’s a great way to make sure you’re attracting the right people on to your list. 

#2 They breakthrough the “tactic fatigue” that happens with other list-building methods 

Trendy list-building tactics often work well in the beginning but don’t necessarily work forever. Once people see a fancy new gimmick multiple times, they usually start to become blind to them. We’ve found that content upgrades have converted consistently well over many years of blogging because they’re so tailored to the reader’s current needs. 

#3 They can be created super quickly

If you’ve ever invested a ton of time creating a super valuable lead magnet but your audience just didn’t go wild for it, you’re going to love content upgrades.
 
Creating simple, easily-digestible, hyper-relevant, bite-sized nuggets of value is a win-win for everyone. 

Since they’re quick and easy to create, even if nobody signs up, you can keep experimenting until you find something that does. The more you do this, the more you’ll learn about your audience and the more intuitive it will be to create lead magnets that convert well. 

This leads us to… 

#4 Test different lead magnets easily 

If we only had one opt-in incentive, we’d still only have our friends and family on our list. 

Our secret to creating a targeted, engaged email list of over 30,000 subscribers is that we focus on creating lots and lots of smaller, content-relevant, highly-consumable opt-in incentives.

If something isn’t converting well? We don’t take it personally, we just go back to the drawing board and try again. 

#5 They create a better user experience

Interruptive tactics such as scroll mats and pop-ups that appear the second you land on a blog post annoy users. Many people will instinctively click to close them before even reading them (that is if they don’t click away from the post altogether). 

Content upgrades are not interruptive or annoying. They blend seamlessly into your content and are a great way to build your list while also creating an amazing experience on your website. 

Creating a great user experience will help you more easily earn the trust of your audience, build a list of people who actually want to be there, and can even boost your page views and search rankings. 

8 Examples of Proven Content Upgrades You Can Try:

#1. Worksheets

Worksheets are a great way to help people work through problems. Ask good questions and provide them with space to brainstorm and write their answers.

Interactive .pdfs (meaning the user can fill out the form fields from a browser), Google Docs, and even printable worksheets all work great.

💡 Tip: When doing a printable worksheet keep it simple. Don’t use big ornamental blocks of color or graphics that force your readers to eat up all their printer ink.

A free tool you can use to upload .pdfs and create fillable form fields is PDFEscape. https://www.pdfescape.com/

#2 Audio Files

If you have an exercise or story that would work well for people to listen to while they’re out and about doing other things, consider creating an audio file.

It’s easy to do with free tools you probably already have on your computer, like Quicktime.

You can either deliver the audio file as a downloadable .mp3 file or upload it to a site like SoundCloud (free!) and embed the player on a landing page.

#3 Video Tutorials

If your blog post provides the reasons why your readers should do something, a no-brainer content upgrade is a tutorial that shows them how to do it.

Again, you probably already have software that comes included with your computer for recording video such as QuickTime. You can also use a tool like Loom to do short screencasts, Canva’s “presentation mode” to record a slide deck presentation, or even record a video from Zoom.

For video editing, it can be a steep learning curve to use professional editing software if you’ve never done it before, but luckily, there are so many user-friendly video editing apps on the market today that make it so easy! 

We use ScreenFlow or CapCut… sometimes we even do simple video edits in Canva!

CapCut is free and very easy to use but only available for mobile/tablet devices. DeScript is another highly-recommended editing tool to check out. 

When you’re done creating your video, you can upload it to a site like YouTube or Vimeo.  Change the settings to “private” if you’d like to make it exclusive for your subscribers, and then, share a link in your welcome email. 

#4 Templates

People looooove templates. Anything that gives people a starting point makes for a great content upgrade. They’re easy to create using Canva and you can share a template link right on a thank you page and/or in your welcome email.

#5 Swipe Files

A swipe file is a collection of ideas that people can “steal” and use, saving them the time it takes to do the research or create something from scratch.

Say you’ve written a blog post about color theory in graphic design. A content upgrade might be a swipe file of color palettes with color codes people can use in their designs. 

Think about ways you can make someone’s life easier, save them some time, and consolidate information in one handy swipe file for them to refer to over and over again.

#6 Scripts & Formulas

This might just be my favorite. Help people write or say things faster and more effectively by giving them scripts and formulas to follow.

For example, copywriting formulas like headlines and sales pages; sales scripts, customer service email scripts, and so on.

Say you have a blog post called “How to know it’s time to fire a client” that talks about dealing with difficult client situations. You might include a content upgrade with email or conversation scripts — give people ideas for exactly what to say or write when confronting a client they need to fire.

#7 Checklists

Checklists are a great way to break down the information into logical steps and action items — helping your readers put what they’ve learned into action.

The following example is from Backlinko. Their checklist content upgrades are beautifully designed and memorable.

#8 Planners

Planners help your readers take action and can be delivered as .PDF documents they can print out or interactive .PDFs they can use on their device.

The following example is just a simple 4-page planner with instructions and space for readers to brainstorm offers in their value ladder.  You can see it in action in our post How to create a value ladder of offers to scale your service business




What You Need to Create Content Upgrades


To create content upgrades and promote them in your blog posts you just need four basic components: 

#1 A relevant freebie

We’ve already gone over several examples of content upgrades so you should have a pretty good idea by now, just remember to keep them simple, useful, and relevant. 

#2 Opt-in graphic 

This is a graphic you’ll use to showcase your freebie to give people a visual of what they’ll be getting. You’ll want to use the graphic in your opt-in form to really catch your reader’s eye.

We like to create graphics in Canva that can be inserted into our posts so they really stand out. When the graphics are clicked on, a pop-up form appears for them to enter their details and subscribe. In order to achieve that effect, we use a plugin called ThriveLeads, which leads us to…

And here is the final result (you can click on it!):

Get the Digital Product Launch Blueprint from ConversionMinded

#3 Email Form 

We love ThriveLeads because it makes it easy to set everything up quickly and gives us ultimate control of how our freebies look in our posts so we can really “sell it” with the design.

(If you have our Lead Magnet Marketing Bundle be sure to check out the tutorials on this, we show you how to integrate your opt-in graphics with your email service step-by-step.)  

Alternatively, you can also check out OptinMonster and Sumo or even keep it super simple and check the options available from your email service — there, you should be able to upload your graphic to an embeddable form that you can insert into your posts. 

If you don’t already have an email service, we recommend checking into either MailerLite or ConvertKit. Both are beginner friendly and free to start. 

#4 Freebie Delivery

Delivering your freebie to your new subscriber is as simple as setting up a welcome email and providing them with instructions on how to access it (usually a link to the actual freebie). 

Check with your email service for instructions on how to set up an automated email to connect with your form. That way, your content upgrade will be delivered to your new subscribers in a “set it and forget it” way. 

Repurposing Content Upgrades

One last tip before we wrap things up…

Sometimes it makes sense to use one content upgrade for multiple posts. As long as it’s relevant, you can use your content upgrades again and again wherever it makes sense to include them. 

In fact, if you find that a lot of people are opting-in to a content upgrade in one of your posts, look for other posts where you can include it or even create more blog posts that relate to the topic.

Remember that whenever people opt-in to a content upgrade, they’re raising their hands and saying, “Yes, I need more help with this!” —so they can really help inform your content strategy too.

And if you’re getting lots of traffic to a post but nobody’s opting into your freebie, try experimenting with something else. Content upgrades make it easy for you to work quickly, so keep experimenting and keep learning more and more about what your audience needs.

Download Your FREE Content Upgrade Templates

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12 Holiday Email Promotion Ideas to Boost 4th Quarter Sales + Free Planner

The holiday season is a time for celebration and merrymaking, but it’s not all about eating turkey and exchanging gifts! For businesses, it’s the 4th quarter, and that means it’s the busiest sales period of the year. 

Running seasonal email promotions during this time is the most powerful and cost-effective way to drive sales and end the year strong.

In this blog post, we’re sharing 12 festive holiday themes to inspire your email campaigns during the 4th quarter season so you can enjoy a huge boost in revenue regardless of what you sell. 

There are lots of opportunities to offer seasonal discounts, limited-time promotions, and exclusive offers your subscribers will want to pull their wallets out for.

Before you go, be sure to grab our Email Promotion Planner & Tracker so you have everything you need to plan a stress-free promo, you’ll find it at the end of this post.

Ready? Let’s do this!

October 31

#1 Halloween

If you don’t sell Halloween-themed products, don’t let that scare you! You can still use Halloween as a great “excuse” to promote your offerings. It can be as simple as using Halloween-themed subject lines and graphics in your emails to get your subscribers “in the spirit.” 👻😉

Halloween email promotion ideas you can try:

Run a Halloween-themed “event”
This could be a “BOGO” (buy one get one free) sale or % off everything in your store.

Offer a “spooky discount”  until midnight on Halloween
Offer a steep discount on a single product, a curated group of products, or a specific product category. 

Give a Halloween-themed gift with purchase
Such as a sweet treat, sticker, greeting card, bookmark or other novelty item. 

Halloween subject lines to inspire you:

🎃 We’re creepin’ it real with scary-good deals 
🎃 This Halloween sale is so good, it’s scary! 
👻 BOO! Don’t miss these spooky savings! 
🎃 We’ve got a Halloween treat for you, [name]! 
🧛Open if you dare to see these bone-chilling discounts 

Sunday, November 5

#2 Daylight Saving Time ends

Daylight Saving Time is a fantastic opportunity to engage your audience and encourage them to make the most of their day. As the clocks fall back, it’s a reminder to seize the day and embrace extra daylight with enthusiasm. Let’s make this “time change” a positive event for your business too!

Daylight Saving Time email promotion ideas you can try: 

Time-Sensitive Discounts
Offer exclusive discounts or promotions that are time-sensitive, aligning with the theme of “falling back” in time.

Seize the Day Campaign
Encourage customers to make the most of the “extra” hour with a special promotion. It could be a flash sale, limited-time offer, or an early bird discount.

Free Gift with Purchase
Provide a complimentary gift with each purchase, reminding customers that an extra hour means an extra reason to celebrate!

Daylight Saving Time subject lines to inspire you: 

🌞 Fall Back, Save Big: Exclusive Deals Inside! 
⏰ Extra Savings with Daylight Savings!
🍂 Fall Back, Shop Now: Seize the Daylight Saving Deals!
🍁 Tick-Tock, Shop o’Clock: Dive into Daylight Saving Discounts!
🎁 Fall Into Savings: Free Gift With Purchase Today!

November 11, 2023

#3 Veterans Day 

Veterans Day is a solemn occasion to honor and appreciate the service and sacrifice of veterans, so it’s crucial to approach any promotions or campaigns you run on this day with sensitivity and respect.

When choosing Veterans day to run an email promotion, be sure it aligns with the spirit of honoring veterans rather than exploiting the occasion. 

Note: Outside of the US, Remembrance Day in Canada and Armistice Day in the United Kingdom are observed on the same day to commemorate the end of World War 1. 

Veterans Day email promotion ideas you can try: 

Offer a discount to veterans
You can offer a discount on a specific product or service that is popular with veterans, a free gift with purchase or “buy one get one free” deal.

Donate a portion of your proceeds to a veterans organization
This is a great way to show your support for veterans and to give back to the community.

Partner with a veterans organization
Choose a charity to partner with and donate a portion of sales on a specific product for the year and announce your partnership in a special Veterans Day promotion

Veteran’s Day Subject lines to inspire you: 

🇺🇸Thank You for Your Service: 50% Off for Our Veterans today!
🙏Gratitude in Action: Veterans Day Discounts for Our Heroes  
🎁A Gift for Our Veterans: Buy One, Get One Free Today! 
🤝Standing with Veterans: Together, We Can Make an Impact! 
❤️🤍💙 Purchase with Purpose: Every Sale Helps Veterans! 

November 13th

#4 World Kindness Day

World Kindness Day is a global holiday that celebrates the importance of being kind to others. It is a day to remind ourselves that kindness can make a big difference in the world, no matter how small it may seem.

World Kindness Day email promotion ideas you can try:

Donate a portion of your proceeds to a charity
Show your commitment to making a difference in the world.

Offer a gift card to customers who purchase a gift card for someone else Encourage people to spread kindness and to shop at your business with this twist on a “buy one get one free” sale. 

Offer a free gift with purchase
Give something back to customers who meet a certain spending threshold to show them your appreciation for their support.

World Kindness Day subject lines to inspire you:

🌼 Kindness Matters: Join us in Giving Back this World Kindness Day!
💖 World Kindness Day: Your Purchase Makes an Impact!
🎁 Buy a Gift Card, Get a Gift Card Free on World Kindness Day!
💌 Double the Kindness: Give a gift, get a gift for World Kindness Day!
🌸 Free Gift with Your Purchase to Celebrate World Kindness Day!
☀️ Spreading Kindness on World Kindness Day!

November 20-22, 2023

#5 (Pre) Thanksgiving 

The days leading up to Thanksgiving are a great time to start your Black Friday marketing campaign. By sending out email promotions on the Tuesday or Wednesday before the holiday, you can get a jump on the competition in your customers’ inboxes.

(Pre) Thanksgiving email promotion ideas you can try: 

Black Friday Gift Guide + “Early Bird Coupon”
Create a holiday gift guide with helpful tips and tricks to help your audience choose what to give friends, family, and colleagues during Black Friday. Include a coupon for them to use when they purchase from your guide on Black Friday. 

Early Black Friday sale
Offer your subscribers an extra 10% discount when they shop your Black Friday Sale early. This is a great way to generate sales before they max out their budget during their Black Friday shopping sprees. 

Sneak peek of Black Friday deals
Give your subscribers a sneak peek of the deals you’ll be offering on Black Friday to help build anticipation and get people excited to shop with you and make sure they keep an eye out for your Friday email. You might even offer goodies for the first 50 Black Friday shoppers!

(Pre) Thanksgiving subject lines to inspire you: 

🎁Exclusive Black Friday Gift Guide + Early Bird Coupon: Start Shopping Now! 
💌 Black Friday Sneak Peek + Exclusive Coupon! 
⏰ Shop Early, Save More: Additional 10% Off Black Friday Deals Today Only!✨
🎁 Unwrap Early Savings: 10% Off for Our Loyal Customers – Shop Now! 🛒
🏃‍♂️💨Beat the Rush! Grab Your Early Black Friday Discount Today Only!
✨ Be First in Line: Exclusive Black Friday Sneak Peek Just for You!

Friday, November 24, 2023

#6 Black Friday

It goes without saying that Black Friday is one of the biggest shopping days of the year so your email marketing needs to be on point!

Black Friday email promotion ideas you can try: 

Run a deep-discount flash sale
This is a limited-time sale that offers a deep discount on a select product or category of products.

Create a Black Friday landing page
This landing page should feature your best Black Friday deals and make it easy for customers to shop.

Offer a limited time bundle
Bundle your products or services together to create a “Black Friday Only” package at a steeply discounted price.

Black Friday subject lines to inspire you:

🤯 No, we’re not kidding – get 90% off today only!
⚡ Unbeatable Black Friday Deals Inside!
🎉Black Friday is here! Save up to 75% on all orders!
🙌The Black Friday Sale Has Arrived ~ Don’t 👏 Miss 👏These 👏Deals 👏
🎈 We Put Together This Exclusive Black Friday Bundle for You, [Name]!

Saturday, November 25, 2023

#7 Small Business Saturday

Small Business Saturday is a day to celebrate and support small businesses. It is important to let your customers know that you are a small business and that they can support you by shopping with you on Small Business Saturday.

Small Business Saturday email promotion ideas you can try: 

Offer a double discount or “apply additional discount” coupon
This could be a double percentage-off discount, a double free shipping discount, or an additional coupon code (e.g. “additional 10% off”) they can apply to your already-discounted Black Friday deals. 

Partner with other small businesses in your niche to offer a joint promotion  For example, you could offer a 20% discount to customers who show proof of purchase from another small business in your community. You could also partner with other small businesses to offer a joint bundle of products or services from both businesses.

Host a virtual Small Business Saturday event
This could include a live shopping event where customers can watch and interact with you in real time as you showcase your products, a live webinar on a holiday gift guide and then offer a special discount to customers who attend the webinar, or a Q&A session where you give away a free product or service to one lucky attendee.

Small Business Saturday subject lines to inspire you:  

💸 Stack Up Savings: Additional Discounts for Small Biz Saturday!
🌈 Small Business. Huge Bargains. This Saturday Only.
🛒 Support Small, Save Big: Small Biz Saturday Savings inside!
🤝 We’re Teaming Up With [Business] to Bring You the Best Small Business Saturday Deals!
🎈Small Biz Saturday Virtual Shopping Party! Enter to Win a $100 Gift Card!

Monday, November 27, 2023 

#8 Cyber Monday

Cyber Monday is an annual online shopping event occurring on the Monday following Thanksgiving, featuring widespread discounts and promotions offered by retailers to kick off the holiday shopping season.

The origins of Cyber Monday can be traced back to the early 2000s when retailers noticed a trend of increased online sales on the Monday after Thanksgiving.

Cyber Monday email promotion ideas you can try: 

“Buy More, Save More” deal
Offer tiered discounts based on the purchase amount (e.g., 10% off for $50, 20% off for $100), motivating customers to spend more to save more.

Cyber Monday Mystery Deals
Promote mystery discounts or surprise offers that customers can unveil at checkout, adding an element of excitement to their shopping experience.

“Last Chance” Deal
Highlight products or collections as “last chance” offerings from your Black Friday sale, creating a sense of scarcity and encouraging immediate purchases.

Cyber Monday subject lines to inspire you: 


🌟 The More You Shop, The More You Save: Cyber Monday Special Inside!
⚡ Cyber Monday Alert: Buy More, Save More on Your Favorite Picks!
🎁Unwrap Your Cyber Monday Mystery Discount Today!
⏳ Hurry, Last Chance for Black Friday Deals! Cyber Monday Encore 🌟
⏰Final Countdown: Cyber Monday’s Last Chance Deals Going Fast!

Tuesday, November 28, 2023 

#9 Giving Tuesday

Giving Tuesday is a global day of giving that takes place on the Tuesday after Thanksgiving. It is a day to encourage people to give back to their communities and to the causes they care about.

It’s an excellent opportunity for online businesses to raise funds for their favorite charity, give back to their communities, and even (optionally) make sales: 

Giving Tuesday email promotion ideas you can try: 

Donate all or a portion of your proceeds to a charity on Giving Tuesday
Show your commitment to giving back and to encourage your customers to do the same. 

Pro-tip: This is an opportunity to put your best selling products or products you normally don’t discount on sale. When positioned as a fundraiser, you retain the perceived value of these offerings.   

Discounts for Donations
Offer a special discount to customers who make a donation to a designated charity on Giving Tuesday, providing an incentive to purchase and support a cause simultaneously.

Volunteer Hour Pledge
Promise to donate an hour of volunteer work to a local community organization for every purchase made on Giving Tuesday, showcasing your commitment to giving back beyond monetary contributions.

Giving Tuesday subject lines to inspire you:

🤝Shop with Purpose: Every Purchase Supports a Cause on Giving Tuesday!
💌 Give back on Giving Tuesday! Donating a portion of proceeds to [charity]
🛍️Shop for Good: Get a Special Giving Tuesday Discount with Your Donation!
🤲 We’re Pledging Volunteer Hours to [charity] with Your Purchase Today!
🌈 Every Purchase Matters: Pledging Volunteer Hours for Giving Tuesday!

The first Monday in December (December 11, 2023)

#10 Free Shipping Day

Free Shipping Day is a day when many online retailers offer free shipping on all orders. It is a great day to encourage customers to shop online and to save money on shipping costs.

Free Shipping Day email promotion ideas you can try: 

Send a personalized Free Shipping Day email to your customers
This email should remind your customers about Free Shipping Day and encourage them to shop with you on that day to save on shipping costs

Offer an additional incentive to customers who order on Free Shipping Day
In addition to saving on shipping costs, offer a gift with purchase or special discount to customers who buy on on Free Shipping Day

Host a Free Shipping Day virtual event
In addition to free shipping, you can include a giveaway or “enter to win” prize for customers who shop on Free Shipping Day

Free Shipping Day subject lines to inspire you: 

🚚✨ Don’t Miss Out! Free Shipping Day is Here!
🎉 Ready, Set, Ship for Free ~ Today is Free Shipping Day!
🛍️ Score Big on Free Shipping Day + Extra 10% Off – Double Win!
💸 Shop Smart on Free Shipping Day: Extra 10% Off Your Favorites!
🎁 Join Our Free Shipping Day Event & Enter to Win a $100 Gift Card

The second Monday in December (December 18, 2023)

#11 Green Monday

Green Monday is an online retail industry term similar to Cyber Monday and happens on the second Monday in December. It’s the last day shoppers are able to place an online order for it to arrive in time for the holidays. 

Green Monday email promotion ideas you can try: 

Send a personalized Green Monday email to your customers
This email should remind your customers about Green Monday and encourage them to shop with you on that day so their gifts arrive in time for Christmas.

Create a last-minute gift guide
Give the last-minute shoppers on your email list ideas for what to purchase for their friends, family, and loved ones for the holidays with a reminder to buy today for their orders to arrive in time for Christmas. 

Run a Green Monday Flash Sale
Since this is the last opportunity to get orders in so they arrive in time for the holidays, offering a discount or gift/bonus with purchase is a great way to generate revenue with last-minute shoppers.

Green Monday subject lines to inspire you: 

🎄 Don’t Wait! Shop Now for Christmas Delivery!
🎁 Hurry, Green Monday Is Here: Get Your Gifts in Time for Christmas!
🎅 Last Chance Gift Ideas Inside! Order Today for Christmas Arrival!
⛄ Still Shopping? Last-Minute Gift Guide for Your Holiday Rush!
✨ Hurry, It’s On! Green Monday Flash Sale for Last-Minute Shopping!

December 26th, 2023 (day after Christmas)

#12 Boxing Day 

Celebrated on December 26th, Boxing Day is a widely-recognized holiday primarily observed in Commonwealth countries including the United Kingdom, Canada, Australia, and New Zealand. It originated as a day for giving gifts to the less fortunate, but today it’s considered part of Christmas celebrations, with many people choosing to take advantage of Boxing Day sales. 

While Boxing Day is not an official holiday in the United States, the spirit of incredible post-holiday deals and discounts has transcended borders. Nowadays, people in the USA can partake in Boxing Day shopping online, enjoying the excitement and savings from the comfort of their homes.

Boxing Day email promotion ideas for you to try: 

Boxing Day Blowout Sale
Offer jaw-dropping discounts on post-Christmas inventory or select items before they’re gone forever. 

Donation with Purchase
Donate a % of proceeds from every sale to a charity for the less fortunate to honor the spirit of the holiday. 

BOGO – Buy One Get One
Offer a buy-one-get-one free sale to clear out your holiday inventory and offer an incentive for your customers to shop with you on Boxing day. 

Boxing Day subject lines to inspire you:

🥊💥 Unleash Savings: Boxing Day Blowout Sale is Here!
⏳ Last Chance Alert: Boxing Day Blowout – Grab ’em before they’re gone!
🤲 Spread Joy this Boxing Day: Shop & Support a Good Cause!
🌟 Every Purchase Counts: Make a Difference on Boxing Day!
🎁 Buy One, Get One FREE: Double the Joy, Double the Gifts!

BONUS: (Get Ready for the) New Year 

The last week of the year is a great time to start your New Year’s email marketing campaigns. Many people are looking to make a fresh start in the new year, and you can use your email marketing to help them achieve their goals.

Your audience is thinking about New Year’s resolutions so think about  discounts on products or services that’ll help them achieve their dreams and aspirations for the new year such as fitness, wellness, career advancement, skill-building, self-improvement, goal-setting and planning.

Download the Free Email Promotion Planner, Tracker, & Checklist for Google Sheets

We hope you found inspiration for email promotions you can run in the 4th quarter to boost sales and end the year strong! 

Be sure to plan ahead and pull everything you need together including your offer, the landing pages you’ll need, and of course the emails. Having everything ready in advance will save you tons of stress in the long run and help make your promotions go smoothly.

After running dozens of email promotions over the years, we’ve got this process down to a science and have put together an Email Promotion Planner and Checklist to help you make the most out of your email promotions. Be sure to grab it below, it’s free! 

Further Reading:
If you need a deeper dive into the ins and outs of running a successful email promotion, be sure to check out and bookmark our epic Beginner’s Guide to Email Promotions!

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