The Family Business
My father, mother, sister and I did just about everything from accounting, to local deliveries, sales, trade shows and marketing, design and anything that came up in between. You name it, I did it.
My first business – Branding & Marketing
After a short stint out of college working at an ad agency, I convinced my sister to be my partner-in-crime with our first company, which we called Phase 2 Design. I loved it. I had a chance to test my copywriting skills and created media kits, brochures and ad campaigns. Because we were a two-woman shop, I started designing the pieces as well. We were helping businesses tell their stories and I gobbled up every minute of it.
Second business – Design and Manufacturing
After that I got a little biker chick and co-founded a line of temporary tattoos. It was definitely a bit of culture shock. I can still remember going to tattoo conventions and meeting some very entertaining characters. The company turned out to be hugely successful and generate millions in revenue. After a few years I sold it to my partner because, well, I felt like it was time to move on.
Third business – Music Production
I spent some time studying music composition and songwriting, something I had wanted to do since I was a young girl. Songwriting gave me a chance to express myself in a new way, telling stories through lyrics and melody. I turned my music passion into a business by renting out my recording studio to local artists and bands.
After a while, though, I realized that telling stories through songwriting wasn’t my true calling.
Fourth (and current) business – Branding & Marketing
As an entrepreneur and business owner, my real passion is telling business stories. I made my way back to marketing and branding, and once I did everything started to feel right with the world again. It felt like coming home and I had rediscovered my “thing”.
That’s the space I’ve been in for the last 6 years, helping small businesses, entrepreneurs and startups tell their story and develop marketing systems to build awareness, get visibility and increase their customer base.