I grew up in a family of business owners. You could say entrepreneurship and being my own boss has pretty much been in my blood since I was about 9 years old. Dinnertime back then was code for “Daily Status Meeting”. We’d sit around the table and brainstorm new ways to crush the competition and own the industrial vacuum space.
What I learned at that young age is that being your own boss means freedom and it’s fun. Being your own boss means wearing many hats, and for me that’s much more appealing than having one role at a company, especially when you have a vision for the bigger picture.
As your own boss, no one can put a limit on who you are, your potential, and how much you earn. That made a huge impression on me, from the time I was a little girl.
And my father loved what he did. He was obsessed with it. Loved every minute of it and never ever considered working for anybody else.
That pretty much shaped the way I see the world. The idea that I could find something I love and stick with it, I could have the life I wanted to live. I could be my own boss, create my own schedule and decide how much I was going to earn.
My Small Business Journey
My father, mother, sister and I did just about everything from accounting, to local deliveries, sales, trade shows and marketing, design and anything that came up in between. You name it, I did it.
My first business – Branding & Marketing
After a short stint out of college working at an ad agency, I convinced my sister to be my partner-in-crime with our first company, which we called Phase 2 Design. I loved it. I had a chance to test my copywriting skills and created media kits, brochures and ad campaigns. Because we were a two-woman shop, I started designing the pieces as well. We were helping businesses tell their stories and I gobbled up every minute of it.
Second business – Design & Manufacturing
After that I got a little biker chick and co-founded a line of temporary tattoos. It was definitely a bit of culture shock. I can still remember going to tattoo conventions and meeting some very entertaining characters. The company turned out to be hugely successful and generated millions in revenue. After a few years I sold it to my partner because, well, I felt like it was time to move on.
Third business – Music Production
I spent some time studying music composition and songwriting, something I had wanted to do since I was a young girl. Songwriting gave me a chance to express myself in a new way, telling stories through lyrics and melody. I turned my music passion into a business by renting out my recording studio to local artists and bands.
After a while, though, I realized that telling stories through songwriting wasn’t my true calling.
Fourth (and current) Business – Branding & Marketing
As an entrepreneur and business owner, my real passion is telling business stories. I made my way back to marketing and branding, and once I did everything started to feel right with the world again. It felt like coming home and I had rediscovered my “thing”.
That’s the space I’ve been in for the last 6 years, helping small businesses, entrepreneurs and startups tell their story and develop marketing systems to build awareness, get visibility and increase their customer base.
- People have to know you exist.
- It’s much easier to market a product that fills an existing need rather than to create a need within the market.
- Getting out of your head and inside the head of potential customers is the best way to clarify your value proposition.
- Once you know what works, it’s a matter of creating automated systems so you can do it over and over again.
- Everything you do must be driven by an underlying strategy.
Clients who seek out my help generally already have a website, social media presence, a blog and a monthly newsletter. Most have also tried running ad campaigns.
And yet they’re ready to toss their hands up in the air, because with all of this investment, they’re still not getting the traction they need for their businesses to flourish. They have no more clients and customers.
Strategy is the key to getting the results you need.
Everything I do – from coaching to web sessions, is about helping small business owners like YOU implement marketing strategies that get results. My goal is to give you actionable steps and systems so that you can ditch the overwhelm and get more customers with less effort.
I believe that having a strategy is crucial to business today – and I don’t believe that being everywhere at once or trying to do everything at the same time is the way to go about it. In fact why don’t you sign up here to get my marketing updates each week starting now:
And thank you for stopping by! I appreciate you and can’t wait to help you shape your brand for success.